How To Become A Thought Leader

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Ready to Be a Thought Leader?

Author : Denise Brosseau
Publisher : John Wiley & Sons
ISBN 13 : 1118647610
Total Pages : 278 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis Ready to Be a Thought Leader? by : Denise Brosseau

Download or read book Ready to Be a Thought Leader? written by Denise Brosseau and published by John Wiley & Sons. This book was released on 2014-01-07 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: The how-to guide to becoming a go-to expert Within their fields, thought leaders are sources of inspiration and innovation. They have the gift of harnessing their expertise and their networks to make their innovative thoughts real and replicable, sparking sustainable change and even creating movements around their ideas. In Ready to Be a Thought Leader?, renowned executive talent agent Denise Brosseau shows readers how to develop and use that gift as she maps the path from successful executive, professional, or civic leader to respected thought leader. With the author's proven seven-step process—and starting from wherever they are in their careers—readers can set a course for maximum impact in their field. These guidelines, along with stories, tips, and success secrets from those who have successfully made the transition to high-profile thought leader, allow readers to create a long-term plan and start putting it into action today, even if they only have 15 minutes to spare. Offers a step-by-step process for becoming a recognized thought leader in your field Includes real-world examples from such high-profile thought leaders as Robin Chase, founder and former CEO of Zipcar; Chip Conley, author of PEAK and former CEO of JDV Hospitality; and more Written by Denise Brosseau, founder of Thought Leadership Lab, an executive talent agency that helps executives become thought leaders, who has worked with start-up CEOs and leaders from such firms as Apple, Genentech, Symantec, Morgan Stanley, Medtronic, KPMG, DLA Piper, and more Ready to Be a Thought Leader? offers essential reading for anyone ready to expand their influence, increase their professional success, have an impact far beyond a single organization and industry, and ultimately leave a legacy that matters.

Think Write Grow

Author : Grant Butler
Publisher : John Wiley & Sons
ISBN 13 : 1118208196
Total Pages : 215 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis Think Write Grow by : Grant Butler

Download or read book Think Write Grow written by Grant Butler and published by John Wiley & Sons. This book was released on 2012-02-13 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a competitive age, thought leadership has emerged as a subtle but powerful way to grow your business, establish credibility and demonstrate expertise, build your profile and forge relationships with prospects and customers. Thought leadership material can take many forms, including public speaking, websites, the media, advertising, writing books, online forums, webinars and blogging. This book will show you how to take your great ideas and craft them into a clear point of view which can influence others. The book is organised into three parts: 1. Think: Defines thought leadership and how to transform your great ideas into effective thought leadership material. 2. Write: Shows you how to articulate your ideas into effective communication. 3. Grow: Demonstrates how thought leadership can be marketed to grow your business and profile. Key features: Shows you how to go from expert to influential thought leader Written by Grant Butler, former Australian Financial Review journalist and now managing director of Australia's largest corporate writing firm. Explains techniques used by politicians, public figures and the CEOs of our biggest companies. Think Write Grow studies the techniques of the great communicators of recent times, from Barack Obama and Boris Johnson to Tim Flannery and Malcolm Turnbull.

Digital Marketing For Dummies

Author : Ryan Deiss
Publisher : John Wiley & Sons
ISBN 13 : 1119660505
Total Pages : 368 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis Digital Marketing For Dummies by : Ryan Deiss

Download or read book Digital Marketing For Dummies written by Ryan Deiss and published by John Wiley & Sons. This book was released on 2020-08-25 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get digital with your brand today! Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving! You’ll learn how to identify the digital markets and media that work best for your business—no wasting your time or money! Discover how much internet traffic is really worth to you and manage your online leads to convert web visitors into paying clients. From anonymous digital prospect to loyal customer—this book will take you through the whole process! Learn targeted digital strategies for increasing brand awareness Determine the best-fit online markets for your unique brand Access downloadable tools to put ideas into action Meet your business goals with proven digital tactics Digital marketing is the wave of the business future, and you can get digital with the updated tips and techniques inside this book!

The Thought Leader Formula

Author : Robin FarmanFarmaian
Publisher : Simon and Schuster
ISBN 13 : 1948080869
Total Pages : 176 pages
Book Rating : 4.9/5 (48 download)

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Book Synopsis The Thought Leader Formula by : Robin FarmanFarmaian

Download or read book The Thought Leader Formula written by Robin FarmanFarmaian and published by Simon and Schuster. This book was released on 2019-02-28 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everything Stems From Your Thoughts PEOPLE DON’T PAY FOR CONTENT; THEY PAY FOR PACKAGING.But how do you package yourself in a way that is accessible, relatable, and that will beheard above the noise?You want to expand your career and take your business to the next level. You’re not sure exactly where to start, but you want to be known. You might have brilliant ideas, but you weren’t born knowing how to sell them. No one is; it takes study, practice, and years of grind.The truth is, there’s no difference between branding a company and branding a person.It takes a shift in mindset: you are the company.Robin Farmanfarmaian takes you from zero to blastoff. Take a deep dive through the how of thought leadership; learn the foundations that will create an impact; see how Robin transformed herself into a brand; and establish your why—your fundamental truth—to build your launching pad for success.

Thought Leadership

Author : Laurie Young
Publisher : Kogan Page Publishers
ISBN 13 : 0749465123
Total Pages : 344 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Thought Leadership by : Laurie Young

Download or read book Thought Leadership written by Laurie Young and published by Kogan Page Publishers. This book was released on 2013-10-03 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Like most buzzwords, thought leadership is an often misused and misunderstood term. But what is it really? And why do many of the world's leading companies invest serious money and smart people into this mysterious practice, building dedicated business units to create it? It sounds like business jargon, but this ill-defined term captures a key practice that has been used for many years to create success for individuals, charities and vast companies. Drawing on over 30 years of experience engaging with thought leadership, Laurie Young provides an extensive examination of its history, its purpose, its future, and how you can make thought leadership work for you. Packed with ground-breaking case studies from global organisations such as IBM, Deloitte, Allen & Overy, Fairtrade, Philips and Unilever; and with over 50 unique interviews with some of the world's acknowledged business leaders, Thought Leadership can help anyone involved in the business decision-making process to gain alignment across their company regarding the challenges they face. Thought Leadership can come from any source in business - unique insight, research, executives, customer engagement, product managers, and expert professionals -. We all have knowledge, experience and a point of view. Laurie Young's accessible look at this fascinating and vital business practice is your first step to making thought leadership work for you and your organisation.

Competing on Thought Leadership

Author : Robert Buday
Publisher : Ideapress Publishing
ISBN 13 : 9781646871001
Total Pages : 258 pages
Book Rating : 4.8/5 (71 download)

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Book Synopsis Competing on Thought Leadership by : Robert Buday

Download or read book Competing on Thought Leadership written by Robert Buday and published by Ideapress Publishing. This book was released on 2022-01-11 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: "An essential guide to the engine that drives the early adoption of disruptive innovations." --Geoffrey Moore, Author, Crossing the Chasm and Zone to Win HOW COMPANIES CAN VAULT AHEAD BY DEVELOPING, MARKETING, AND DELIVERING SUPERIOR EXPERTISE "Thought leadership" is now a core part of the business lexicon. Numerous corporate websites devote whole sections to it. Entire conferences are built around it (TED and the World Economic Forum as the most exclusive ones). It's at the center of sophisticated, high-ticket PR campaigns. Thousands of people are making careers of it. And companies from Fidelity Investments, Adobe and Cigna to PwC, Accenture and Spotify have people in charge of it. Interest in the field of thought leadership is white hot -- just like the buzz created by illustrious thought leaders when they bring groundbreaking ideas to market. So it's about time the topic of thought leadership itself got a substantive treatment. In Competing on Thought Leadership, Robert Buday boldly delivers it. He defines thought leadership concretely: as the acclaim that a firm or a person earns for developing, marketing and delivering superior expertise in solving complex customer problems. And he defines it broadly -- as a business strategy, not just a marketing strategy. Buday also brings to bear his client work and research since the 1980s in helping companies and individuals inside them become known worldwide as leading experts in their field, which in turn has increased their revenue and profit multifold. This book focuses on how businesses that sell services and products to other businesses can thrive on thought leadership. It takes the lessons learned at some of the best firms in the world at selling expertise - consulting, accounting, law, financial services and technology firms - and makes them practical for every B2B firm. Yet the principles of Competing on Thought Leadership apply to all organizations - for-profit and non-profit alike -- that must demonstrate superior expertise in solving complex problems. Consumer companies, charitable foundations and other organizations, too, can benefit greatly from adopting these best practices in thought leadership.

# Thought Leadership Tweet Book01

Author : Liz Alexander
Publisher : Happy About
ISBN 13 : 9781616990923
Total Pages : 0 pages
Book Rating : 4.9/5 (99 download)

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Book Synopsis # Thought Leadership Tweet Book01 by : Liz Alexander

Download or read book # Thought Leadership Tweet Book01 written by Liz Alexander and published by Happy About. This book was released on 2012-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thought leaders advance the marketplace of ideas by proposing actionable, commercially relevant, research-backed, new points of view. They engage in and showcase innovative thinking as opposed to churning out product-focused, brand-centric white papers, or "curated" content that mimics others' ideas. But while individual thought leaders are in plentiful supply (at least, those who self-identify as such), many organizations struggle to establish their thought leadership approach. If you recognize the importance of differentiating yourself to clients by offering compelling points of view that are intriguing, innovative, inspiring-and wholly relevant to them-this book is for you. Authors Dr. Liz Alexander and Craig Badings, who have more than 50 years of consulting experience between them, have devised a series of questions that will provoke you to consider all the elements necessary to execute a successful organizational thought leadership campaign. The authors have done the preliminary thinking for you so that your organization can better leverage your value in your industry. This book takes a different approach to many who see thought leadership as part of a short-term product marketing, advertising, or PR strategy. It will ensure that you embed thought leadership across the entire organization and centralize it as part of your client-centric culture. Many organizations are squandering time, money, and effort on initiatives that do not move the needle in terms of establishing a differentiated brand identity, deep trust, and loyal followership. Arm yourself with this small yet immensely powerful book and that will no longer be something you have to worry about. #THOUGHT LEADERSHIP tweet is part of the THiNKaha series whose slim, easy-to-read-and-absorb books contain 140 thought-provoking and actionable quotes (tweets/ahas).

24 Carat Bold

Author : Mindy Gibbins-Klein
Publisher : Ecademy Press
ISBN 13 : 1905823592
Total Pages : 138 pages
Book Rating : 4.9/5 (58 download)

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Book Synopsis 24 Carat Bold by : Mindy Gibbins-Klein

Download or read book 24 Carat Bold written by Mindy Gibbins-Klein and published by Ecademy Press. This book was released on 2009 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this incisive and challenging book, leading executive marketing strategist Gibbins-Klein presents an exciting, systematic approach to becoming a REAL Thought Leader and gaining recognition and credibility.

Real Leaders Don't Follow

Author : Steve Tobak
Publisher : Entrepreneur Press
ISBN 13 : 1613083203
Total Pages : 321 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Real Leaders Don't Follow by : Steve Tobak

Download or read book Real Leaders Don't Follow written by Steve Tobak and published by Entrepreneur Press. This book was released on 2015-10-19 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leaders Lead. Followers Follow. You Can't Do Both. Acknowledging the great irony that most of today's inspiring entrepreneurs are following the crowd instead of doing what innovative leaders like Richard Branson, Mark Zuckerberg, and Elon Musk did to become successful, Silicon Valley management consultant Steve Tobak delivers some truth: Nobody ever made it big by doing what everyone else is doing. Drawing upon decades of personal experience with hundreds of accomplished entrepreneurs, CEOs, and venture capitalists, Tobak provides a unique perspective on today's technology revolution, exposes popular myths that masquerade as common wisdom and shows you what it takes to become a successful entrepreneur and an exceptional business leaders in today's highly competitive world.

The Long Game

Author : Dorie Clark
Publisher : Harvard Business Press
ISBN 13 : 1647820588
Total Pages : 241 pages
Book Rating : 4.6/5 (478 download)

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Book Synopsis The Long Game by : Dorie Clark

Download or read book The Long Game written by Dorie Clark and published by Harvard Business Press. This book was released on 2021-09-21 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Wall Street Journal Bestseller Your personal goals need a long-term strategy. It's no secret that we're pushed to the limit. Today's professionals feel rushed, overwhelmed, and perennially behind. So we keep our heads down, focused on the next thing, and the next, without a moment to breathe. How can we break out of this endless cycle and create the kind of interesting, meaningful lives we all seek? Just as CEOs who optimize for quarterly profits often fail to make the strategic investments necessary for long-term growth, the same is true in our own personal and professional lives. We need to reorient ourselves to see the big picture so we can tap into the power of small changes that, made today, will have an enormous and disproportionate impact on our future success. We need to start playing The Long Game. As top business thinker and Duke University professor Dorie Clark explains, we all know intellectually that lasting success takes persistence and effort. And yet so much of the relentless pressure in our culture pushes us toward doing what's easy, what's guaranteed, or what looks glamorous in the moment. In The Long Game, she argues for a different path. It's about doing small things over time to achieve our goals—and being willing to keep at them, even when they seem pointless, boring, or hard. In The Long Game, Clark shares unique principles and frameworks you can apply to your specific situation, as well as vivid stories from her own career and other professionals' experiences. Everyone is allotted the same twenty-four hours—but with the right strategies, you can leverage those hours in more efficient and powerful ways than you ever imagined. It's never an overnight process, but the long-term payoff is immense: to finally break out of the frenetic day-to-day routine and transform your life and your career.

Fear Is My Homeboy

Author : Judi Holler
Publisher : Greenleaf Book Group
ISBN 13 : 1626346259
Total Pages : 168 pages
Book Rating : 4.6/5 (263 download)

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Book Synopsis Fear Is My Homeboy by : Judi Holler

Download or read book Fear Is My Homeboy written by Judi Holler and published by Greenleaf Book Group. This book was released on 2019-05-28 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you love empowering non-fiction books like "You are a Badass" by Jen Sincero, "Girl Wash Your Face" by Rachel Hollis, or "5-Second Rule" by Mel Robbins you'll love Fear Is My Homeboy. In Fear Is My Homeboy, author Judi Holler has a message: It’s time to stop letting fear boss you around so you can start leveling up personally and professionally. This is a book for people who believe that they deserve more. Holler focuses on helping the reader shut down self-doubt so they can start taking action. After reading this book Judi promises that you will get braver, bolder, and more confident in your natural-born badassery. Inspired by her improv theatre background at The Second City Training Center’s Conservatory in Chicago and building off her decade of speaking, sales, and marketing experience, in addition to her current role as a business owner, Holler’s book is your own personal life coach and cheerleader. In it she shares valuable, actionable advice on how to accept—and even embrace—fear, so readers can start to live more balanced, successful, and fulfilling lives. Holler’s mission: to stop fear from stealing your opportunities so you can start connecting in powerful and profitable ways. If you enjoyed the book then you'll love Judi's weekly Podcast: The FearBoss Show! You can listen in and subscribe on iTunes and Spotify to keep the fear party going!

The Visible Expert

Author : Lee W. Frederiksen
Publisher :
ISBN 13 : 9780990445906
Total Pages : 150 pages
Book Rating : 4.4/5 (459 download)

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Book Synopsis The Visible Expert by : Lee W. Frederiksen

Download or read book The Visible Expert written by Lee W. Frederiksen and published by . This book was released on 2014-09-02 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does it take to become a well-known expert in your field - someone other practitioners and the media seek out for leadership and insight? We call these stars Visible Experts . And becoming one is easier than it looks. In this research-based book, you will learn how you or your colleagues can become Visible Experts and leverage this status to drive significant new growth and profits for your firm. You will discover which tools and techniques you need to build your reputation and ascend to prominence. And you will hear from real experts from across the professional services who have climbed from obscurity to the peak of their profession. The Visible Expert is the essential manual for any individual or firm that is ready to take their expertise to the highest level. Based on interviews with over 1,000 experts and buyers of their services, this book will take you higher, faster."

Content-Based Networking

Author : Carbary Carbary
Publisher :
ISBN 13 : 9781544503974
Total Pages : 194 pages
Book Rating : 4.5/5 (39 download)

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Book Synopsis Content-Based Networking by : Carbary Carbary

Download or read book Content-Based Networking written by Carbary Carbary and published by . This book was released on 2019-12-18 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: There's a reason everyone says "it's not what you know, it's who you know." If you're striving to reach ambitious goals, it's impossible without the right relationships. So how do you reverse-engineer relationships with the exact people you want to know? Through his podcast B2B Growth and his company Sweet Fish Media, James Carbary has pioneered a concept called content-based networking--a new approach to building your professional network. Instead of relying on chance encounters and random in-person events, content-based networking allows you to connect with anyone, at any time, and from anywhere in the world. In Content-Based Networking, you'll learn a proven three-part framework to consistently connect with potential customers, investors, referral partners, industry influencers, and anyone in between. Using this framework, you'll develop thought leadership in your industry, while simultaneously creating meaningful relationships with the exact people that can help you reach your goals and dreams.

Write Like a Thought Leader

Author : Rhea Wessel
Publisher :
ISBN 13 : 9780997062526
Total Pages : 216 pages
Book Rating : 4.0/5 (625 download)

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Book Synopsis Write Like a Thought Leader by : Rhea Wessel

Download or read book Write Like a Thought Leader written by Rhea Wessel and published by . This book was released on 2022-03 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies and individuals with solutions for pressing problems are producing volumes of written materials - but their ideas aren't being heard. If you are a subject-matter expert who is having trouble spreading your ideas, you are not alone. That's an irony of the modern world: Those with fascinating solutions often go unheard because they are too focused on their niche, while other people hog the microphone simply because they are good communicators. "Write Like a Thought Leader" empowers consultants, scientists, lawyers, accountants and experts of all types to make their ideas easily accessible to the global audience already at their fingertips. Gone are the days of stories that are too academic, have an old or uninteresting storyline, or simply present the facts. This book shows smart people how to write smarter with the Story-Framing System created by Rhea Wessel. It will help you make the leap from subject-matter expert to thought leader by helping you improve an essential skill in business - writing. Instead of finding that your best ideas have gotten lost or buried, you'll be able to move the conversation forward.To write like a thought leader, subject-matter experts must go through a three-step process and be willing to give away your knowledge for free - no strings attached. By following the steps outlined in this book, you'll establish a respected voice, gain trust, command a loyal following, and maximize the impact of your work.

Screw Being Shy

Author : Mark Metry
Publisher : Mark Metry
ISBN 13 :
Total Pages : 118 pages
Book Rating : 4.6/5 (163 download)

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Book Synopsis Screw Being Shy by : Mark Metry

Download or read book Screw Being Shy written by Mark Metry and published by Mark Metry. This book was released on 2020-03-08 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shy? Quiet? Nervous? Does your heart beat fast, your throat clench, or do you overthink social interactions? Communicating your true self to others is key to achieve a happy life. If you are among the 40-60% of people who report being shy, this book will guide you through the necessary steps to learn to be yourself in front of others.

The Nonprofit Marketing Guide

Author : Kivi Leroux Miller
Publisher : John Wiley & Sons
ISBN 13 : 0470619856
Total Pages : 278 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis The Nonprofit Marketing Guide by : Kivi Leroux Miller

Download or read book The Nonprofit Marketing Guide written by Kivi Leroux Miller and published by John Wiley & Sons. This book was released on 2010-05-13 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: A nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs. Includes cost-effective strategies and proven tactics for nonprofits An ideal resource for thriving during challenging times Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com.

Choose to Matter

Author : Julie Foudy
Publisher : Disney Electronic Content
ISBN 13 : 1368009948
Total Pages : 388 pages
Book Rating : 4.3/5 (68 download)

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Book Synopsis Choose to Matter by : Julie Foudy

Download or read book Choose to Matter written by Julie Foudy and published by Disney Electronic Content. This book was released on 2017-05-02 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Choose to Matter, Julie Foudy, two-time Olympic Gold Medalist and former captain of the US National team, takes you on a journey to discover your authentic self. This book is a roadmap to unleash that courageous YOU and have you singing your dreams out loud. Along with sharing stories from her playing days and personal experiences, Julie taps into the wisdom of other incredible female leaders including "Good Morning America" anchor Robin Roberts, soccer stars Mia Hamm and Alex Morgan, and Facebook superwoman and Lean In founder Sheryl Sandberg. In her Leadership Academy, Julie encourages young women to find the leader that exists in all of them, whatever their personality or vocal chord strength might be. Complete with fun exercises and activities, Choose to Matter guides readers in all aspects of their lives. Julie believes every young woman has the power to be a leader who makes a positive impact. And it all starts by choosing to matter. So go ahead, start now. Because you can.