How To Be Great At Doing Good

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Publisher : John Wiley & Sons
ISBN 13 : 1119041716
Total Pages : 210 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis How To Be Great At Doing Good by : Nick Cooney

Download or read book How To Be Great At Doing Good written by Nick Cooney and published by John Wiley & Sons. This book was released on 2015-04-27 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get ready to question everything you’ve been told about charity, and to find out how you can truly succeed at making the world a better place. Many of us donate to charitable causes, and millions more work or volunteer for non-profit organizations. Yet virtually none of us have been taught what it means to succeed at doing good, let alone how to do so. In short, we’ve never been encouraged to treat charity with the seriousness and rigor it deserves. How to be Great at Doing Good is a complacency-shattering guidebook for anyone who wants to actually change the world, whether as a donor, a volunteer, or a non-profit staffer. Drawing on eye-opening studies in psychology and human behavior, surprising interviews with philanthropy professionals, and the author’s fifteen years of experience founding and managing top-rated non-profits, this book is an essential read for anyone who wants to do more good with their time and money. Find out how Bill Gates and a team of MIT grads are saving thousands of lives by applying business principles to charity work – and how we can too Peer inside our brains as we donate, and discover how the same chemical forces that make us crave junk food and sex can steer us toward bad charity decisions See why following our passion and doing what we’re good at can actually doom our efforts to improve the world Learn how two seemingly identical charities can have jaw-dropping differences in impact, and find out how to pick the best one when donating Sure to generate controversy among non-profits and philanthropists who prefer business as usual, How to be Great at Doing Good reveals that a more calculated, effective approach to charity work isn’t just possible – it’s absolutely necessary for those who want to succeed at changing the world.

Doing Good Better

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Author :
Publisher : Penguin
ISBN 13 : 0698191102
Total Pages : 288 pages
Book Rating : 4.6/5 (981 download)

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Book Synopsis Doing Good Better by : William MacAskill

Download or read book Doing Good Better written by William MacAskill and published by Penguin. This book was released on 2015-07-28 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most of us want to make a difference. We donate our time and money to charities and causes we deem worthy, choose careers we consider meaningful, and patronize businesses and buy products we believe make the world a better place. Unfortunately, we often base these decisions on assumptions and emotions rather than facts. As a result, even our best intentions often lead to ineffective—and sometimes downright harmful—outcomes. How can we do better? While a researcher at Oxford, trying to figure out which career would allow him to have the greatest impact, William MacAskill confronted this problem head on. He discovered that much of the potential for change was being squandered by lack of information, bad data, and our own prejudice. As an antidote, he and his colleagues developed effective altruism, a practical, data-driven approach that allows each of us to make a tremendous difference regardless of our resources. Effective altruists believe that it’s not enough to simply do good; we must do good better. At the core of this philosophy are five key questions that help guide our altruistic decisions: How many people benefit, and by how much? Is this the most effective thing I can do? Is this area neglected? What would have happened otherwise? What are the chances of success, and how good would success be? By applying these questions to real-life scenarios, MacAskill shows how many of our assumptions about doing good are misguided. For instance, he argues one can potentially save more lives by becoming a plastic surgeon rather than a heart surgeon; measuring overhead costs is an inaccurate gauge of a charity’s effectiveness; and, it generally doesn’t make sense for individuals to donate to disaster relief. MacAskill urges us to think differently, set aside biases, and use evidence and careful reasoning rather than act on impulse. When we do this—when we apply the head and the heart to each of our altruistic endeavors—we find that each of us has the power to do an astonishing amount of good.

Good to Great

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Publisher : Harper Collins
ISBN 13 : 0066620996
Total Pages : 320 pages
Book Rating : 4.0/5 (666 download)

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Book Synopsis Good to Great by : Jim Collins

Download or read book Good to Great written by Jim Collins and published by Harper Collins. This book was released on 2001-10-16 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Challenge Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning. But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness? The Study For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great? The Standards Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck. The Comparisons The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. What was different? Why did one set of companies become truly great performers while the other set remained only good? Over five years, the team analyzed the histories of all twenty-eight companies in the study. After sifting through mountains of data and thousands of pages of interviews, Collins and his crew discovered the key determinants of greatness -- why some companies make the leap and others don't. The Findings The findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice. The findings include: Level 5 Leaders: The research team was shocked to discover the type of leadership required to achieve greatness. The Hedgehog Concept (Simplicity within the Three Circles): To go from good to great requires transcending the curse of competence. A Culture of Discipline: When you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of great results. Technology Accelerators: Good-to-great companies think differently about the role of technology. The Flywheel and the Doom Loop: Those who launch radical change programs and wrenching restructurings will almost certainly fail to make the leap. “Some of the key concepts discerned in the study,” comments Jim Collins, "fly in the face of our modern business culture and will, quite frankly, upset some people.” Perhaps, but who can afford to ignore these findings?

Create Distinction

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Publisher : Greenleaf Book Group
ISBN 13 : 1608324273
Total Pages : 264 pages
Book Rating : 4.6/5 (83 download)

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Book Synopsis Create Distinction by : Scott McKain

Download or read book Create Distinction written by Scott McKain and published by Greenleaf Book Group. This book was released on 2013-03-05 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you taken your business from good to great, only to find that “great” still isn’t cutting it? Are you making all the right moves in your career and still not receiving the recognition you have earned? Why do companies like Apple get all the attention, when you have difficulty getting anyone to focus on your efforts? In our homogenized world, companies in every sector—from big-box retail to financial services; from fast food to entrepreneurs—appear more and more alike, as do the tweets and LinkedIn pages of professionals across the country. But if people see you or your company as nothing more than a carbon copy of the competition, how can you expect to attract attention? Scott McKain’s original approach to this problem, first captured in his book Collapse of Distinction, was conceived and written in the direct aftermath of the 2008 financial meltdown. His forceful case for the importance of distinction—finding success by setting yourself apart from the crowd—resonated with thousands of readers. To reflect the changing reality since that book’s publication—and to incorporate new research and up-to-date examples—McKain, an internationally recognized expert on business distinction, has retitled and revised it as Create Distinction. Within these updated pages (including one entirely new chapter) you’ll find a potent cure for similarity and uniformity—the primary killers of businesses and careers. In engaging, story-filled prose, McKain lays out the cornerstones of distinction and equips you with the specific tools and knowledge you need to stand out. Whether you’re in the “C-suite” of a multinational company or just vying for your next promotion, you’ll learn how to rise above the fray and make your work unmistakable. With this practical advice, you’ll feel confident stepping up from the competition—and toward success.

Groundbreaking Guys

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Publisher : Little, Brown Books for Young Readers
ISBN 13 : 0316529370
Total Pages : 96 pages
Book Rating : 4.3/5 (165 download)

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Book Synopsis Groundbreaking Guys by : Stephanie True Peters

Download or read book Groundbreaking Guys written by Stephanie True Peters and published by Little, Brown Books for Young Readers. This book was released on 2019-06-11 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: An illustrated book of biographies highlighting the inspiring and innovative qualities of forty very different men throughout history, for fans of Heroes for My Son and Good Night Stories for Rebel Girls. Our history books are full of great men, from inventors to explorers to presidents. But these great men were not always good men. It's time for our role models to change. This book pays tribute to Mr. Rogers, Barack Obama, Hayao Miyazaki, and more: men whose masculinity is grounded in compassion and care. These men have varying worldviews and are accomplished in a range of fields, but they share important commonalities. They served their communities. They treated people with respect. They lifted others up. And they went on to create change, inspire others, and, indeed, do great things--not in spite of their goodness, but because of it. These men's stories will educate, entertain, and encourage the next generation of writers, activists, entrepreneurs, and other leaders of all genders to do better and be better--to be truly groundbreaking.

Making a Good Brain Great

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Author :
Publisher : Harmony
ISBN 13 : 0307338134
Total Pages : 421 pages
Book Rating : 4.3/5 (73 download)

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Book Synopsis Making a Good Brain Great by : Daniel G. Amen, M.D.

Download or read book Making a Good Brain Great written by Daniel G. Amen, M.D. and published by Harmony. This book was released on 2005-10-11 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: Daniel Amen, M.D., one of the world’s foremost authorities on the brain, has news for you: your brain is involved in everything you do—learn to care for it properly, and you will be smarter, healthier, and happier in as little as 15 days! You probably run, lift weights, or do yoga to keep your body in great shape; you put on sunscreen and lotions to protect your skin; but chances are you simply ignore your brain and trust it to do its job. People unknowingly endanger or injure their brains, stress them by working at a frenzied pace and not getting enough sleep, pollute them with caffeine, alcohol, and drugs, and deprive them of proper nutrients. Brain dysfunction is the number one reason people fail at school, work, and relationships. The brain is the organ of learning, working, and loving—the supercomputer that runs our lives. It’s very simple: when our brains work right, we work right—and when our brains have trouble, we have trouble in our lives. Luckily, it’s never too late: the brain is capable of change, and when you care for it, the results are amazing. Making a Good Brain Great gives you the tools you need to optimize your brain power and enrich your health and your life in the process. The principles and exercises in this book, based on years of cutting-edge neuroscience research and the experiences of thousands of people, provide a wealth of practical information to teach you how to achieve the best brain possible. You will learn: •how to eat right to think right •how to protect your brain from injuries and toxic substances •how to nourish your brain with vitamins and do mental workouts to keep it strong •the critical component of physical exercise, and which kinds work best •how to rid your brain of negative thoughts, counteract stress, and much more Full of encouraging anecdotes from Dr. Amen’s many years of experience, Making a Good Brain Great is a positive and practical road map for enriching and improving your own greatest asset—your brain.

Doing Good Great

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Author :
Publisher : Epigram Books
ISBN 13 : 9814655120
Total Pages : 284 pages
Book Rating : 4.8/5 (146 download)

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Book Synopsis Doing Good Great by : Willie Cheng

Download or read book Doing Good Great written by Willie Cheng and published by Epigram Books. This book was released on 2015 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: From migrant workers and media freedom to housing slums, this book captures the gamut of social issues that plague Asia, telling the stories behind thirteen committed individuals who have effected great change in their respective causes. These stories are about the behemoths such as Dharma Master Cheng Yen from Taiwan and Sir Fazle Hasan Abed from Bangladesh who lead some of the world’s largest nongovernmental organisations; to Aki Ra from Cambodia and Sompop Jakantra from Thailand whose smaller teams have saved hundreds of lives from landmines and prostitution respectively. The social heroes portrayed have pursued seemingly quotidian causes that citizens of developed countries may take for granted, such as toilets in India, decent housing for the poor in Hong Kong, and mainly making life better for those whom society appears to have forgotten. Reader Reviews: “The people working to address social issues are not always as well-documented as the issues themselves…it is important to bring an awareness of them into the mainstream media. It’s easy to become overwhelmed by societal injustice, but these stories show that even when you can’t count on your government to protect your rights, individuals working in social justice can make positive change.” – Camille Neale, AWARE “This book is an excellent snapshot of 12 Asian countries and their circumstances and challenges.” – Cheong Suk-Wai, The Straits Times

From a Good Sales Call to a Great Sales Call: Close More by Doing What You Do Best

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 0071742816
Total Pages : 241 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis From a Good Sales Call to a Great Sales Call: Close More by Doing What You Do Best by : Richard M. Schroder

Download or read book From a Good Sales Call to a Great Sales Call: Close More by Doing What You Do Best written by Richard M. Schroder and published by McGraw Hill Professional. This book was released on 2010-10-22 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create a Tailor-Made Sales Strategy Using Lessons from the Field! When things don’t go well on a sales call, you probably ask yourself, “Why did I lose that sale?” . . . and then move on. But the question remains: Why did you lose that sale? Learning the answer can mean the difference between landing and losing the next sale. From a Good Sales Call to a Great Sales Call teaches you how to assess your strengths and weaknesses based on information you can get from the most qualified source available—the buyer. You’ll learn how to: Approach postdecision prospects using best practices and proper etiquette Design a comprehensive “debrief” questionnaire Obtain more candid and accurate feedback from prospects Identify important patterns in your techniques Use what works and improve what doesn’t to close more sales than ever Filled with sample dialogs you can use with prospects, From a Good Sales Call to a Great Sales Call is neatly organized into eight easy-to-follow steps that take you through the whole process: Step 1. Discover the Benefits of Successfully Debriefing with Prospects Step 2. Understand the Postdecision Mind-Set of the Prospect Step 3. Recognize How Salespeople Can Inhibit the Feedback Process Step 4. Design a Prospect Debrief Questionnaire Step 5. Utilize Proven Interviewing Techniques for Conducting Debrief Calls Step 6. Identify and Analyze Your Win/Loss Trends Step 7. Benchmark Your Feedback Step 8. Implement the Right Techniques to Increase Your Close Rate Refreshingly direct and right to the point, this system is based on 12 years of research and thousands of sales prospect interviews. This comprehensive, powerful program leads to better sales techniques and increased close rates. In short, it works.

Change of Heart

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Author :
Publisher : Lantern Books
ISBN 13 : 9781590562451
Total Pages : 224 pages
Book Rating : 4.5/5 (624 download)

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Book Synopsis Change of Heart by : Nick Cooney

Download or read book Change of Heart written by Nick Cooney and published by Lantern Books. This book was released on 2010-12-01 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: An easy-to-use psychology primer for anyone wanting to spread progressive social change. Developed so that non-profits, community organizers and others can make science-driven decisions in their advocacy work.

It's Not How Good You Are, It's How Good You Want to Be

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Publisher : Phaidon Press
ISBN 13 : 9780714843377
Total Pages : 128 pages
Book Rating : 4.8/5 (433 download)

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Book Synopsis It's Not How Good You Are, It's How Good You Want to Be by : Paul Arden

Download or read book It's Not How Good You Are, It's How Good You Want to Be written by Paul Arden and published by Phaidon Press. This book was released on 2003-06-01 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: " It’s Not How Good You Are, It’s How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible. The world’s top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity – all endeavors that can be applied to aspects of modern life. This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom – all packed into easy‐to‐digest, bite‐sized spreads. If you want to succeed in life or business, this book is a must. "

Atomic Habits

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Publisher : Penguin
ISBN 13 : 0735211302
Total Pages : 321 pages
Book Rating : 4.7/5 (352 download)

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Book Synopsis Atomic Habits by : James Clear

Download or read book Atomic Habits written by James Clear and published by Penguin. This book was released on 2018-10-16 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: The #1 New York Times bestseller. Over 20 million copies sold! Translated into 60+ languages! Tiny Changes, Remarkable Results No matter your goals, Atomic Habits offers a proven framework for improving--every day. James Clear, one of the world's leading experts on habit formation, reveals practical strategies that will teach you exactly how to form good habits, break bad ones, and master the tiny behaviors that lead to remarkable results. If you're having trouble changing your habits, the problem isn't you. The problem is your system. Bad habits repeat themselves again and again not because you don't want to change, but because you have the wrong system for change. You do not rise to the level of your goals. You fall to the level of your systems. Here, you'll get a proven system that can take you to new heights. Clear is known for his ability to distill complex topics into simple behaviors that can be easily applied to daily life and work. Here, he draws on the most proven ideas from biology, psychology, and neuroscience to create an easy-to-understand guide for making good habits inevitable and bad habits impossible. Along the way, readers will be inspired and entertained with true stories from Olympic gold medalists, award-winning artists, business leaders, life-saving physicians, and star comedians who have used the science of small habits to master their craft and vault to the top of their field. Learn how to: make time for new habits (even when life gets crazy); overcome a lack of motivation and willpower; design your environment to make success easier; get back on track when you fall off course; ...and much more. Atomic Habits will reshape the way you think about progress and success, and give you the tools and strategies you need to transform your habits--whether you are a team looking to win a championship, an organization hoping to redefine an industry, or simply an individual who wishes to quit smoking, lose weight, reduce stress, or achieve any other goal.

Great by Choice

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Publisher : Harper Collins
ISBN 13 : 0062121006
Total Pages : 320 pages
Book Rating : 4.0/5 (621 download)

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Book Synopsis Great by Choice by : Jim Collins

Download or read book Great by Choice written by Jim Collins and published by Harper Collins. This book was released on 2011-10-11 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ten years after the worldwide bestseller Good to Great, Jim Collins returns withanother groundbreaking work, this time to ask: why do some companies thrive inuncertainty, even chaos, and others do not? Based on nine years of research,buttressed by rigorous analysis and infused with engaging stories, Collins andhis colleague Morten Hansen enumerate the principles for building a truly greatenterprise in unpredictable, tumultuous and fast-moving times. This book isclassic Collins: contrarian, data-driven and uplifting.

The Great Good Thing

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Publisher : Simon and Schuster
ISBN 13 : 0689843240
Total Pages : 240 pages
Book Rating : 4.6/5 (898 download)

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Book Synopsis The Great Good Thing by : Rod Townley

Download or read book The Great Good Thing written by Rod Townley and published by Simon and Schuster. This book was released on 2001 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nothing ever changes inside the storybook kingdom inhabited by twelve-year-old Princess Sylvie, her parents, and many other characters until Sylvie discovers that by allying herself with the Reader she can experience new adventures beyond the confines of the book.

Could Do Better

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Publisher : Simon & Schuster (UK)
ISBN 13 : 9780684025735
Total Pages : 0 pages
Book Rating : 4.0/5 (257 download)

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Book Synopsis Could Do Better by : Catherine Hurley

Download or read book Could Do Better written by Catherine Hurley and published by Simon & Schuster (UK). This book was released on 2004-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of honest and often hilarious extracts from the school reports of some of the most favourite celebrities: A few examples: 'He is so regular in his irregularity that I really don't know what to do' (Winston Churchill)'Certainly on the road to failure ... hopeless ... rather a clown in class ... wasting other pupils' time' (John Lennon) 'She must try to be less emotional in her dealings with others' (Diana, Princess of Wales) 'I think he is just a teeny bit pleased with himself - or so I am prepared to hazard.' (Michael Palin)

Good to Great to Gone

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Author :
Publisher : Diversion Books
ISBN 13 : 1938120256
Total Pages : 443 pages
Book Rating : 4.9/5 (381 download)

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Book Synopsis Good to Great to Gone by : Alan Wurtzel

Download or read book Good to Great to Gone written by Alan Wurtzel and published by Diversion Books. This book was released on 2012-10-23 with total page 443 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chronicling his 13 years as CEO of Circuit City during its most successful time and sharing his insightful analysis of its downfall, Alan Wurtzel imparts a wisdom that is a must-read for anyone even remotely interested in business. “Good to Great to Gone illustrates the vital importance of listening to your customers. Without them your company has nothing.” ―Tony Hsieh, New York Times bestselling author of Delivering Happiness and CEO of Zappos.com, Inc. How did Circuit City go from a Mom and Pop store with a mere $13,000 investment, to the best performing Fortune 500 Company for any 15-year period between 1965 and 1995, to bankruptcy and liquidation in 2009? What must leaders do not only to take a business from good to great, but to avoid plummeting from great to gone in a constantly evolving marketplace? For almost 50 years, Circuit City was able to successfully navigate the constant changes in the consumer electronics marketplace and meet consumer demand and taste preferences. But with the company’s subsequent decline and ultimate demise in 2009, former CEO Alan Wurtzel has the rare perspective of a company insider in the role of an outsider looking in. Believing that there is no singular formula for strategy, Wurtzel emphasizes the “Habits of Mind” that influence critical management decisions. With key takeaways at the end of each chapter, Wurtzel offers advice and guidance to ensure any business stays on track, even in the wake of disruption, a changing consumer landscape, and new competitors. Part social history, part cautionary tale, and part business strategy guide, Good to Great to Gone: The 60 Year Rise and Fall of Circuit City features a memorable story with critical leadership lessons.

Agile Retrospectives

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Publisher : Pragmatic Bookshelf
ISBN 13 : 1680503103
Total Pages : 216 pages
Book Rating : 4.6/5 (85 download)

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Book Synopsis Agile Retrospectives by : Esther Derby

Download or read book Agile Retrospectives written by Esther Derby and published by Pragmatic Bookshelf. This book was released on 2006-07-26 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Project retrospectives help teams examine what went right and what went wrong on a project. But traditionally, retrospectives (also known as “post-mortems”) are only held at the end of the project—too late to help. You need agile retrospectives that are iterative and incremental. You need to accurately find and fix problems to help the team today. Now Esther and Diana show you the tools, tricks and tips you need to fix the problems you face on a software development project on an on-going basis. You’ll see how to architect retrospectives in general, how to design them specifically for your team and organization, how to run them effectively, how to make the needed changes and how to scale these techniques up. You’ll learn how to deal with problems, and implement solutions effectively throughout the project—not just at the end. This book will help you: Design and run effective retrospectives Learn how to find and fix problems Find and reinforce team strengths Address people issues as well as technological Use tools and recipes proven in the real world With regular tune-ups, your team will hum like a precise, world-class orchestra.

A Great Place to Work For All

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Author :
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1523095091
Total Pages : 252 pages
Book Rating : 4.5/5 (23 download)

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Book Synopsis A Great Place to Work For All by : Michael C. Bush

Download or read book A Great Place to Work For All written by Michael C. Bush and published by Berrett-Koehler Publishers. This book was released on 2018-03-13 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cover -- Half Title -- Title -- Copyright -- Dedication -- Contents -- Foreword A Better View of Motivation -- Introduction A Great Place to Work For All -- PART ONE Better for Business -- Chapter 1 More Revenue, More Profit -- Chapter 2 A New Business Frontier -- Chapter 3 How to Succeed in the New Business Frontier -- Chapter 4 Maximizing Human Potential Accelerates Performance -- PART TWO Better for People, Better for the World -- Chapter 5 When the Workplace Works For Everyone -- Chapter 6 Better Business for a Better World -- PART THREE The For All Leadership Call -- Chapter 7 Leading to a Great Place to Work For All -- Chapter 8 The For All Rocket Ship -- Notes -- Thanks -- Index -- A -- B -- C -- D -- E -- F -- G -- H -- I -- J -- K -- L -- M -- N -- O -- P -- R -- S -- T -- U -- V -- W -- Z -- About Us -- Authors