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Author : Kaitlin Scirri
Publisher : Capstone Press
ISBN 13 : 1977154980
Total Pages : 49 pages
Book Rating : 4.9/5 (771 download)
Download or read book The Business of Being a Music Influencer written by Kaitlin Scirri and published by Capstone Press. This book was released on 2021 with total page 49 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Suzanne Park
Publisher : Sourcebooks, Inc.
ISBN 13 : 1728209439
Total Pages : 209 pages
Book Rating : 4.7/5 (282 download)
Download or read book Sunny Song Will Never Be Famous written by Suzanne Park and published by Sourcebooks, Inc.. This book was released on 2021-06-01 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: An NPR Best Book of the Year A PopSugar Best Book of June! "An absolute joy to read. I completely demolished it one sitting."—NPR.org Nominated to the 2022 YALSA Quick Picks for Young Adult Reluctant Readers list A 2021 Junior Library Guild Young Adults Selection Korean American social media influencer Sunny is shipped off to a digital detox camp in this hilarious, charming romantic comedy. Perfect for fans of laugh-out-loud coming-of-age stories. Sunny Song's Big Summer Goals: 1) Make Rafael Kim my boyfriend (finally!) 2) Hit 100K followers (almost there...) 3) Have the best last summer of high school ever Not on Sunny's list: accidentally filming a PG-13 cooking video that goes viral (#browniegate). Extremely not on her list: being shipped off to a digital detox farm camp in Iowa (IOWA??) for a whole month. She's traded in her WiFi connection for a butter churn, and if she wants any shot at growing her social media platform this summer, she'll need to find a way back online. But between some unexpected friendships and an alarmingly cute farm boy, Sunny might be surprised by the connections she makes when she's forced to disconnect. Praise for Sunny Song Will Never Be Famous: "Sunny Song is one of the most hilarious, heart-warming, relatable teen characters I've had the pleasure of encountering. A must-have."—Sandhya Menon, New York Times bestselling author of When Dimple Met Rishi "A true delight!"—Helen Hoang, USA Today bestselling author of The Kiss Quotient "Sunny will easily endear herself to many readers."—Booklist "Park smartly and honestly weaves Sunny's nuanced experience as a Korean American into a story that is ultimately about human identity in our advanced age of social networking."—Kirkus Reviews "Suzanne Park smartly explores identity, specifically when it is intertwined with social media...an insightful, pertinent and humorous novel."—Shelf Awareness Also by Suzanne Park: The Perfect Escape
Author : Alicia Klepeis
Publisher : Essenial Library
ISBN 13 : 9781532113307
Total Pages : 0 pages
Book Rating : 4.1/5 (133 download)
Download or read book Kanye West written by Alicia Klepeis and published by Essenial Library. This book was released on 2017-12-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This biography highlights the life and accomplishments of Kanye West. Readers learn about West's early life, inspiration to pursue music, and successes as a hip-hop artist. With striking photographs and sidebars, the book explores West's relationship with his mom, his striking self-confidence, and groundbreaking music videos. Features include a timeline, glossary, references, websites, source notes, and an index. Aligned to Common Core Standards and correlated to state standards. Essential Library is an imprint of Abdo Publishing, a division of ABDO.
Author : Jason Falls
Publisher : Entrepreneur Press
ISBN 13 : 1613084471
Total Pages : 163 pages
Book Rating : 4.6/5 (13 download)
Download or read book Winfluence written by Jason Falls and published by Entrepreneur Press. This book was released on 2021-02-23 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winfluence by award-winning digital strategist Jason Falls, is THE authoritative book about influencer marketing from the perspective of businesses and brands. An invaluable guidebook for marketing managers, small business owners, marketing consultants and agencies alike, the book explains how influencers came to be, how they came to be so powerful, why so many brands are counting on influencer marketing for business success and how anyone who is not, now can. This book not only explains the who, what, when, where, and why of influencer marketing but then adds the how—more specifically and predictably than other books can hope for. It offers detailed guidelines, case studies, cutting-edge ideas, how-tos for measuring success, and more to help any business owner, marketer, agency account person, or digital strategist see and seize the opportunity to drive business results. Through a series of narrative stories, interviews, and case studies, the book illustrates how to take what many people consider good influencer marketing to a new level of success from a long-tail perspective—not short-term, one-off executions.
Author : Kaitlin Scirri
Publisher : Capstone Press
ISBN 13 : 1496695399
Total Pages : 49 pages
Book Rating : 4.4/5 (966 download)
Download or read book The Business of Being a Music Influencer written by Kaitlin Scirri and published by Capstone Press. This book was released on 2021 with total page 49 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you always looking for the newest bands and singers? Do you love to talk about music and share your musical opinions with others? Then you might have what it takes to be a music influencer. Learn about social media marketing and basic economics, and discover what it takes to become a music influencer, all while staying safe and having fun.
Author : Aron Levin
Publisher : Apress
ISBN 13 : 1484255038
Total Pages : 170 pages
Book Rating : 4.4/5 (842 download)
Download or read book Influencer Marketing for Brands written by Aron Levin and published by Apress. This book was released on 2019-11-30 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing—currently utilized with great success on Instagram and YouTube—is not a short-lived fad, but a tectonic shift for the future of digital advertising. It's the way of the future, and the responsibility is on business leaders to keep up. Modern marketing professionals looking to adopt influencer marketing for their brands face equally modern challenges. Like finding the right talent, tracking and measuring results and quantifying how this new marketing opportunity aligns with the overall strategy. Influencer Marketing for Brands is the field guide for the digital age. After working with hundreds of brands from across the globe, author Aron Levin shares his insider knowledge gained from research, strategy, and hands-on experience from more than 10,000 successful collaborations with influencers on Instagram and YouTube. He provides you with valuable insights that help you eliminate guesswork and avoid common mistakes. More importantly, he shows you how to turn influencer marketing into a scalable and sustainable marketing channel. The digital media landscape grows more complicated by the hour, and influencer marketing is no exception. Influencer Marketing for Brands breaks down the art and science of influencer marketing and helps you synthesize, contextualize and transform this new way of creating and distributing content with powerful formulas, proven strategies, and real-world examples. What You Will Learn Plan effective influencer marketing campaigns using a simple 3-step formulaCreate top performing YouTube videos that drive website traffic, app installs and salesUnderstand what to pay for influencer marketing and how much you should invest if you're just starting out Who This Book is For Marketing and agency professionals, influencers and content creators, marketing students, those who are looking for more effective forms of advertising and are generally interested in understanding the new and evolving digital media landscape.
Author : Vivek Shraya
Publisher : ECW Press
ISBN 13 : 1773055151
Total Pages : 193 pages
Book Rating : 4.7/5 (73 download)
Download or read book The Subtweet written by Vivek Shraya and published by ECW Press. This book was released on 2020-04-07 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Biting and beautiful.” — Jonny Sun, author of everyone’s a aliebn when ur a aliebn too Everyone talks about falling in love, but falling in friendship can be just as captivating. When Neela Devaki’s song is covered by internet-famous artist Rukmini, the two musicians meet and a transformative friendship begins. But as Rukmini’s star rises and Neela’s stagnates, jealousy and self-doubt creep in. With a single tweet, their friendship implodes, one career is destroyed, and the two women find themselves at the center of an internet firestorm. Celebrated multidisciplinary artist Vivek Shraya’s second novel is a stirring examination of making art in the modern era, a love letter to brown women, an authentic glimpse into the music industry, and a nuanced exploration of the promise and peril of being seen.
Author : Annmarie Hanlon
Publisher : SAGE
ISBN 13 : 1529788439
Total Pages : 425 pages
Book Rating : 4.5/5 (297 download)
Download or read book The SAGE Handbook of Social Media Marketing written by Annmarie Hanlon and published by SAGE. This book was released on 2022-06-16 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to advertising to commerce. This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, communication and content, and considers social media sales. This Handbook brings together the critical factors in social media marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring the area. Part 1: Foundations of Social Media Marketing Part 2: Methodologies and Theories in Social Media Part 3: Channels and Platforms in Social Media Part 4: Tools, Tactics, and Techniques in Social Media Marketing Part 5: Management and Metrics in Social Media Part 6: Ethical Issues in Social Media
Author : Harry Tekell
Publisher : Richards Education
ISBN 13 :
Total Pages : 130 pages
Book Rating : 4./5 ( download)
Download or read book The Anatomy of a Hit Song: Deconstructing Chart-Toppers written by Harry Tekell and published by Richards Education. This book was released on with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: What makes a song climb the charts and capture the hearts of millions? "The Anatomy of a Hit Song: Deconstructing Chart-Toppers" offers an in-depth exploration of the elements that create a musical hit. From the fundamentals of song structure and captivating lyrics to the intricacies of melody, harmony, and modern production techniques, this book dissects what it takes to make a song resonate globally. Featuring detailed case studies of iconic hits, insights into marketing and promotion, and predictions about the future of hit songs, this comprehensive guide is essential for music enthusiasts, aspiring songwriters, and industry professionals alike. Unlock the secrets behind the music you love and discover the art and science of crafting chart-topping hits.
Author : Jon M. Garon
Publisher : Edward Elgar Publishing
ISBN 13 : 1035301563
Total Pages : 253 pages
Book Rating : 4.0/5 (353 download)
Download or read book How AI, Metaverses, Crypto, and Cyber will Upend the 21st Century written by Jon M. Garon and published by Edward Elgar Publishing. This book was released on 2024-08-07 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the metamorphosis of fundamental social interactions and communal experiences, fuelled by technologies such as artificial intelligence, immersive online environments, augmented reality, blockchain, crypto and FinTech. It examines the competitors, regulators and governments who are locked in a struggle to control the economic and social future shaped by these technologies.
Author : Kati E. Sudnick
Publisher : Rowman & Littlefield
ISBN 13 : 1666920797
Total Pages : 203 pages
Book Rating : 4.6/5 (669 download)
Download or read book A Philosophy of Communication of Social Media Influencer Marketing written by Kati E. Sudnick and published by Rowman & Littlefield. This book was released on 2023-11-28 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media influencer marketing emerged in Web 2.0 as a new form of celebrity endorsement in which the Internet-famous create word-of-mouth marketing for brands and organizations on their personal social media pages, blurring the line between organic and sponsored content for their followers. This book explores social media influencer marketing through the lens of philosophy of communication with a praxis-centered approach. Kati E. Sudnick utilizes a multitude of theoretical touchstones—including Christopher Lasch’s narcissistic culture, Marshall McLuhan’s global village, Daniel Boorstin’s human pseudo-event, Jacques Ellul’s propaganda, and the interplay between charismatic leadership and parasocial relationships—in order to consider consequences surrounding Hannah Arendt’s social condition, which appears in hyper-form within social media influencer marketing as a major integrated marketing communication tool. Sudnick applies these concepts to three major case studies surrounding Audible, BetterHelp, and Fyre Festival, drawing implications and conclusions for this integrated marketing communication tactic in an era entrenched within the banality of the social. Ultimately, the author argues for a more aware and conscientious public when it comes to engaging with influencers online. Scholars of communication, philosophy, and media studies will find this book of particular interest.
Author : Jochen Strähle
Publisher : Springer
ISBN 13 : 9811056374
Total Pages : 266 pages
Book Rating : 4.8/5 (11 download)
Download or read book Fashion & Music written by Jochen Strähle and published by Springer. This book was released on 2017-08-10 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will broaden readers’ understanding of the links between the music and fashion industries. It highlights the challenges currently facing the fashion industry in terms of hyper-competition, definition of ever-faster trends, changing consumer demands etc. In fact, the fashion industry is heavily influenced by the digital revolution in the music industry, which has changed the face of individual music consumption and social reference, and therefore, also has impacts on fashion consumption and social reference. This understanding is crucial in order to realign any fashion company’s strategies to the demands of modern fashion consumers. In terms of content, the book first discusses the social perspective of fashion and music. This includes an analysis of music as a key influencer of fashion trends, both theoretically and on the basis of a case study on grunge music. Then the role of music in the fashion business is addressed, and covers in-store music and the role of music in fashion communication. Following up, the role of fashion in the music business is analyzed. This includes the trend of co-design of fashion collections, music artists’ role of differentiation by style, and the market for music fashion merchandise articles (both theoretically and drawing on a case study). In closing, potential lessons learned from the music industry are developed for the fashion industry. This includes an analysis of the digital revolution and the advent of the crowdfunding idea (both theoretically and in a case study).
Author : Steve Davis
Publisher : White Rabbit
ISBN 13 : 1474619509
Total Pages : 311 pages
Book Rating : 4.4/5 (746 download)
Download or read book Medical Grade Music written by Steve Davis and published by White Rabbit. This book was released on 2021-04-15 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: No-one, least of all Steve Davis and Kavus Torabi themselves, expected the six-time former World Snooker champion and a British-Iranian underground rock musician to become one of the most trusted brands in British alternative music. In their weekly radio shows and as two-thirds of The Utopia Strong, they set out to do exactly that. Part sonic memoir, part Socratic dialogue, part gonzo mission to the heart of what makes music truly psychedelic, Medical Grade Music takes us from the snooker halls of Plumstead to the wildest shores of Plymouth's '90s thrash scene in the first work of joint autobiography to trace the evolution of a life-changing friendship through the discographies of Gentle Giant, Voivod and a host of deviant psychedelic avatars.
Author : Tammy Donham
Publisher : CRC Press
ISBN 13 : 100058500X
Total Pages : 519 pages
Book Rating : 4.0/5 (5 download)
Download or read book Marketing Recorded Music written by Tammy Donham and published by CRC Press. This book was released on 2022-06-12 with total page 519 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fourth edition of Marketing Recorded Music is the essential resource to help you understand how recorded music is professionally marketed. Updated to reflect the digital era, with new chapters on emerging media, streaming, and branding, this fourth edition also includes strategies for independent and unsigned artists. Fully revised to reflect international marketing issues, Marketing Recorded Music is accompanied by a companion website with additional online resources, including PowerPoints, quizzes, and lesson plans, making it the go-to manual for students, as well as aspiring and experienced professionals.
Author : Ying Tan
Publisher : Springer Nature
ISBN 13 : 9811674760
Total Pages : 518 pages
Book Rating : 4.8/5 (116 download)
Download or read book Data Mining and Big Data written by Ying Tan and published by Springer Nature. This book was released on 2021-10-30 with total page 518 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-volume set, CCIS 1453 and CCIS 1454, constitutes refereed proceedings of the 6th International Conference on Data Mining and Big Data, DMBD 2021, held in Guangzhou, China, in October 2021. The 57 full papers and 28 short papers presented in this two-volume set were carefully reviewed and selected from 258 submissions. The papers present the latest research on advantages in theories, technologies, and applications in data mining and big data. The volume covers many aspects of data mining and big data as well as intelligent computing methods applied to all fields of computer science, machine learning, data mining and knowledge discovery, data science, etc.
Author : Ann Harrison
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1501367781
Total Pages : 261 pages
Book Rating : 4.5/5 (13 download)
Download or read book The Present and Future of Music Law written by Ann Harrison and published by Bloomsbury Publishing USA. This book was released on 2021-07-29 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: The music business is a multifaceted, transnational industry that operates within complex and rapidly changing political, economic, cultural and technological contexts. The mode and manner of how music is created, obtained, consumed and exploited is evolving rapidly. It is based on relationships that can be both complimentary and at times confrontational, and around roles that interact, overlap and sometimes merge, reflecting the competing and coinciding interests of creative artists and music industry professionals. It falls to music law and legal practice to provide the underpinning framework to enable these complex relationships to flourish, to provide a means to resolve disputes, and to facilitate commerce in a challenging and dynamic business environment. The Present and Future of Music Law presents thirteen case studies written by experts in their fields, examining a range of key topics at the points where music law and the post-digital music industry intersect, offering a timely exploration of the current landscape and insights into the future shape of the interface between music business and music law.
Author : Justin Blaney D.M.
Publisher : Post Hill Press
ISBN 13 : 1642935476
Total Pages : 191 pages
Book Rating : 4.6/5 (429 download)
Download or read book Will Post for Profit written by Justin Blaney D.M. and published by Post Hill Press. This book was released on 2020-10-13 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the rise of social media, Influencer Marketing has emerged as one of the most powerful alternatives to traditional marketing channels that have become too expensive and ineffective for the majority of businesses today. Between 2016 and 2019, spending on Influencer Marketing tripled to over $6 billion. This has created a gold rush of opportunity for those on the cutting edge. However, few resources are available to guide influencers and brands through this rapidly evolving landscape. As a result, millions of dollars in profits are being wasted. Will Post for Profit unpacks the critical components that are necessary to successfully navigate today’s complex digital world, in an in-depth, how-to, and easily digestible format—exploring topics like how to select a platform, FTC compliance, ethics, audience growth strategy, designing successful campaigns, finding brands or influencers to work with, contracts, key performance indicators (KPIs), and more. Included are more than a dozen interviews with successful brands and influencers who reveal their top secrets to success and biggest mistakes to avoid. Whether brand or influencer, just starting out or a well-seasoned social guru, Will Post for Profit will leave readers with the necessary tools and understanding to grow their audience, make the most of their campaigns or collaborations, and ultimately generate profit from social influence.
