How Pepsi Popped Its Top

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Publisher : Pearson Education
ISBN 13 : 0137079427
Total Pages : 26 pages
Book Rating : 4.1/5 (37 download)

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Book Synopsis How Pepsi Popped Its Top by : New Word City

Download or read book How Pepsi Popped Its Top written by New Word City and published by Pearson Education. This book was released on 2010-02-01 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: With U.S. soda sales flagging, Coca-Cola resurgent, and the world in recession, PepsiCo’s Indra Nooyi has found ways to cope with each challenge. She has also moved PepsiCo toward a greater commitment to health and the environment, a strategy that has inspired employees, attracted customers, and aided overseas operations. Meet a rabid New York Yankees fan named Indra Nooyi. Apart from adoring the 2009 World Series champions, Nooyi is stunningly different from the men who head up most of America’s biggest corporations. She was born 54 years ago in Madras, India. She often wears saris to work at her New York office. She is smart, ebullient, determined, and successful. As Chairperson and Chief Executive Officer of PepsiCo, Inc., she runs the biggest U.S. corporation headed by a woman. Pepsi is booming, largely because Indra Nooyi has transformed its mission, refocusing the company on the world’s rising demand for healthier foods and the soaring need for environmental action. Here is a major global company simultaneously doing good and doing well--thanks to a charming, indomitable Indian woman. New Word City, publishers of digital originals, contributes 10 percent of its profits to literacy causes.

The Cereal Murders

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Author :
Publisher : Crimeline
ISBN 13 : 030742698X
Total Pages : 370 pages
Book Rating : 4.3/5 (74 download)

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Book Synopsis The Cereal Murders by : Diane Mott Davidson

Download or read book The Cereal Murders written by Diane Mott Davidson and published by Crimeline. This book was released on 2010-01-13 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thanks to her recent adventures in Dying for Chocolate, Goldy Bear, the premier caterer of Aspen Meadow, Colorado, is no stranger to violence--or sudden death. But when she agrees to cater the first College Advisory Dinner for Seniors and Parents at the exclusive Elk Park Preparatory School, the last thing she expects to find at the end of the evening is the battered body of the school valedictorian. Who could have killed Keith Andrews, and why? Goldy's hungry for some answers--and not just because she found the corpse. Her young son, Arch, a student at Elk Park Prep, has become a target for some not-so-funny pranks, while her eighteen-year-old live-in helper, Julian, has become a prime suspect in the Andrews boy's murder. As her investigation intensifies, Goldy's anxiety level rises faster than homemade doughnuts. . .as she turns up evidence that suggests that Keith knew more than enough to blow the lid off some very unscholarly secrets. And then, as her search rattles one skeleton too many, Goldy learns a crucial fact: a little knowledge about a killer can be a deadly thing.

Home on the Ranch: Colorado

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Author :
Publisher : Harlequin
ISBN 13 : 0373601344
Total Pages : 459 pages
Book Rating : 4.3/5 (736 download)

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Book Synopsis Home on the Ranch: Colorado by : Julie Benson

Download or read book Home on the Ranch: Colorado written by Julie Benson and published by Harlequin. This book was released on 2015-03-17 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Big city cowboy: A fish out of water--that's how Rory McAlister feels when he leaves Colorado for New York City. True, he needs this money, but somebody should have warned him modeling designer duds meant butting heads with Elizabeth Harrington-Smyth. The bossy, and not to mention gorgeous, ad exec is determined to turn Rory into the original Rhinestone Cowboy!"--Page 4 of cover.

From Revolution to Revelation

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Publisher : Routledge
ISBN 13 : 1351935356
Total Pages : 257 pages
Book Rating : 4.3/5 (519 download)

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Book Synopsis From Revolution to Revelation by : Tara Brabazon

Download or read book From Revolution to Revelation written by Tara Brabazon and published by Routledge. This book was released on 2017-09-29 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Revolution to Revelation offers a new paradigm for Cultural Studies. Tara Brabazon explores our understanding of our own past and the collective past we share with others through popular culture. She investigates Generation X, the ’post-youth’ generation born between 1961 and 1981, and the popular cultural literacies that are the basis of this imagining community. She looks at the ways in which popular culture offers a vehicle for memory, providing the building blocks of identity - the politics and passion of life captured in an unforgettable song, an amazing nightclub, or an unexpected goal in extra time. For a fan, the joy and exhilaration is enough, but it is the task of cultural studies to understand why particular cultural forms survive the passage of time and space. Brabazon argues, with Lawrence Grossberg, that Cultural Studies is ’the Generation X of the academic world’. She tracks its journey away from Marxism and subcultural theory and looks at its future. In particular she explores the possibilities of popular memory studies in reclaiming and repairing the discipline of Cultural Studies - making it as relevant and as revelatory as in its revolutionary past.

The Wham! Guide

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Author :
Publisher : Daniel Wheway
ISBN 13 : 1520328222
Total Pages : 33 pages
Book Rating : 4.5/5 (23 download)

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Book Synopsis The Wham! Guide by : Daniel Wheway

Download or read book The Wham! Guide written by Daniel Wheway and published by Daniel Wheway. This book was released on 2017-01-07 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wham! were one of the most successful acts of the 1980's. Members George Michael and Andrew Ridgely scored three #1 singles on the US Hot 100 with the decade's classics Wake Me Up Before You Go-Go, Careless Whisper and Everything She Wants. Two of those also hit the UK#1 spot, as did Freedom and I'm Your Man.The duo's two UK studio albums Fantastic and Make It Big hit the top spot of the UK Official Albums Chart, whilst the later also hit the United States' Billboard 200 top spot, and went 6xPlatinum there! Michael and Ridgely were seemingly unstoppable - that is until the pair pulled the plug on the act themselves, bidding farewell with UK#1 The Edge of Heaven and a farewell concert in front of 72,000 fans at London's Wembley Stadium.Moreover, Wham!'s Last Christmas is one of the most successful festive hits of all-time, so it only adds to the heartache for music fans all over the globe that Michael sadly passed away on Christmas Day, 2016.As Ridgely stated, Michael "had a voice that would transport you, he was the finest singer/songwriter of his generation and has left the best of himself for us".

Soda Goes Pop

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Publisher : University of Michigan Press
ISBN 13 : 0472124323
Total Pages : 331 pages
Book Rating : 4.4/5 (721 download)

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Book Synopsis Soda Goes Pop by : Joanna K. Love

Download or read book Soda Goes Pop written by Joanna K. Love and published by University of Michigan Press. This book was released on 2019-07-10 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: From its 1939 “Nickel, Nickel” jingle to pathbreaking collaborations with Michael Jackson and Madonna to its pair of X Factor commercials in 2011 and 2012, Pepsi-Cola has played a leading role in drawing the American pop music industry into a synergetic relationship with advertising. This idea has been copied successfully by countless other brands over the years, and such commercial collaboration is commonplace today—but how did we get here? How and why have pop music aesthetics been co-opted to benefit corporate branding? What effect have Pepsi’s music marketing practices in particular had on other brands, the advertising industry, and popular music itself? Soda Goes Pop investigates these and other vital questions around the evolving relationships between popular music and corporate advertising. Joanna K. Love joins musical analysis, historical research, and cultural theory to trace parallel shifts in these industries over eight decades. In addition to scholarly and industry resources, she draws on first-hand accounts, pop culture magazines, trade press journals, and other archival materials. Pepsi’s longevity as an influential American brand, its legendary commercials, and its pioneering, relentless pursuit of alliances with American musical stars makes the brand a particularly instructive point of focus. Several of the company’s most famous ad campaigns are prime examples of the practice of redaction, whereby marketers select, censor, and restructure musical texts to fit commercial contexts in ways that revise their aesthetic meanings and serve corporate aims. Ultimately, Love demonstrates how Pepsi’s marketing has historically appropriated and altered images of pop icons and the meanings of hit songs, and how these commercials shaped relationships between the American music business, the advertising industry, and corporate brands. Soda Goes Pop is a rich resource for scholars and students of American studies, popular culture, advertising, broadcast media, and musicology. It is also an accessible and informative book for the general reader, as Love’s musical and theoretical analyses are clearly presented for non-specialist audiences and readers with varying degrees of musical knowledge.

Walt Disney's Way

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Author :
Publisher : Pearson Education
ISBN 13 : 0132159007
Total Pages : 19 pages
Book Rating : 4.1/5 (321 download)

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Book Synopsis Walt Disney's Way by : New Word City

Download or read book Walt Disney's Way written by New Word City and published by Pearson Education. This book was released on 2010-02-01 with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt: Walt Disney presents a puzzling paradox. He was a salt-of-the-earth, hard-working artist who promoted family values. He was a tyrannical, wary, micro-manager whose associates decried the lack of charity in his soul. How, then, did he create such lovable characters and establish his empire? By utilizing all of his attributes. In fact, without his contradictions, he wouldn’t have been Walt Disney, and his fabled enterprise would almost surely have vanished long ago. We can learn a lot from his story. Four decades after his death, Walt Disney is still hailed as a creative genius who not only gave the world Mickey Mouse, Snow White, and a host of fantasy characters, but set the all-time standard for family theme parks and forever changed the world of entertainment. Every bit the brilliant innovator he has been portrayed, Disney was also a patriot who served his country, a corn-fed populist who shrugged off critics of his G-rated view of America, and an exemplar of bootstrap enterprise, hard work, and rugged individualism. But Disney had a most unpleasant side, too. He could be, and often was, an unforgiving taskmaster—not at all like the lovable creatures his studio created. New Word City, publishers of digital originals, contributes 10 percent of its profits to literacy causes.

How Intuit Turned Feedback into a Comeback

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Author :
Publisher : Pearson Education
ISBN 13 : 0137084668
Total Pages : 27 pages
Book Rating : 4.1/5 (37 download)

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Book Synopsis How Intuit Turned Feedback into a Comeback by : New Word City

Download or read book How Intuit Turned Feedback into a Comeback written by New Word City and published by Pearson Education. This book was released on 2010-02-01 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt: At Intuit Inc., the path to innovation and domination in financial software has been paved with customer feedback. To ferret out problems and test progress on products in development, the company sends its engineers out for face-to-face encounters with consumers and entrepreneurs. But the company has struggled to adapt its business from software sold on disks to online financial services. Perhaps the most valuable feedback: Intuit relies on volunteers for improvements and new product ideas. For almost an hour, the 14 Canadian entrepreneurs–owners of businesses ranging from a bakery to a hip-hop clothing manufacturer–sat around a table venting about their problems. “Finding distribution channels,” they said, and “partnership and collaboration,” and “cutting costs,” and “the time suck of social media.” Running the session in Toronto in October 2009 was a slight, professorial, 57-year-old Silicon Valley legend named Scott Cook. He had assembled the group because he wanted to hear their problems first-hand so that Intuit, the business he founded, could come up with profitable solutions. New Word City, publishers of digital originals, contributes 10 percent of its profits to literacy causes.

Madman on a Drum

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Publisher : Minotaur Books
ISBN 13 : 1466802766
Total Pages : 323 pages
Book Rating : 4.4/5 (668 download)

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Book Synopsis Madman on a Drum by : David Housewright

Download or read book Madman on a Drum written by David Housewright and published by Minotaur Books. This book was released on 2008-05-13 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Homicide cop Bobby Dunston's daughter has been kidnapped, taken in broad daylight on a city street in the middle of September. The kidnappers demand a million dollars and force Dunston to get the ransom from his friend Mac McKenzie. It soon becomes apparent to the two of them that one of the kidnappers is childhood pal Scottie, a once aspiring drummer now gone astray, and that the kidnapping is payback for "crimes" committed in their past. McKenzie, former cop and now unlicensed P.I., handles the ransom drop-off and the child is returned safely. But Scottie is found dead---brutally murdered---and someone has taken out an open contract on McKenzie, using his own money to pay for it. Dodging attempts on his life from assassins of all shapes and sizes, McKenzie now has precious little time to uncover the mastermind behind it all if he's going to survive. Madman on a Drum is another thrilling entry in David Housewright's hard-boiled mystery series.

Crown's Law

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Author :
Publisher : iUniverse
ISBN 13 : 9780595403615
Total Pages : 372 pages
Book Rating : 4.4/5 (36 download)

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Book Synopsis Crown's Law by : Wolf Wootan

Download or read book Crown's Law written by Wolf Wootan and published by iUniverse. This book was released on 2006-09 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: The three men went into the house and he could hear women screaming. If all the guests did as they were told, give up their jewels, then maybe there would be no shooting-or killing. Sam got to the rear of the van and pulled his gun. He had jacked a shell into the firing chamber when Carole had left him. He cocked it, made sure the safety was on, then walked swiftly down the driver's side of the van. The driver was watching the front entrance, which was on the passenger side. He never knew what hit him. Sam yanked open the door and hit him in the back of the head with his gun. He retrieved the duct tape from beside the still unconscious guard and taped the man's hands to the steering wheel, then taped his mouth. He secured his ankles with tape and took the keys from the ignition and pocketed them. For good measure, he found a twig and let the air out of both tires on the driver's side. Now what? He thought. Where the hell are the cops? www.wolfwootan.com

The Psychology of Consumer Behavior

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Publisher : Psychology Press
ISBN 13 : 1134932820
Total Pages : 231 pages
Book Rating : 4.1/5 (349 download)

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Book Synopsis The Psychology of Consumer Behavior by : Brian Mullen

Download or read book The Psychology of Consumer Behavior written by Brian Mullen and published by Psychology Press. This book was released on 2013-06-17 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: "Why do consumers do what they do?" This book provides an expansive, accessible presentation of current psychological theory and research as it illuminates fundamental issues regarding the psychology of consumer behavior. The authors hypothesize that an improved understanding of consumer behavior could be employed to more successfully influence consumers' use of products, goods, and services. At the same time, an improved understanding of consumer behavior might be used to serve as an advocate for consumers in their interactions in the marketplace.

Billboard

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Publisher :
ISBN 13 :
Total Pages : 72 pages
Book Rating : 4./5 ( download)

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Book Synopsis Billboard by :

Download or read book Billboard written by and published by . This book was released on 1986-11-29 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.

Reach for the Stars: 1996–2006: Fame, Fallout and Pop’s Final Party

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Author :
Publisher : Nine Eight Books
ISBN 13 : 1788707257
Total Pages : 447 pages
Book Rating : 4.7/5 (887 download)

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Book Synopsis Reach for the Stars: 1996–2006: Fame, Fallout and Pop’s Final Party by : Michael Cragg

Download or read book Reach for the Stars: 1996–2006: Fame, Fallout and Pop’s Final Party written by Michael Cragg and published by Nine Eight Books. This book was released on 2023-03-30 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Times Book of the Year A Telegraph Book of the Year A Guardian Book of the Year A Rock 'n' Roll Book Club Book of the Year A Guardian 50 Best Holiday Reads An Independent Book of the Year A Mojo Music Book of the Year A Resident Book of the Year A Classic Pop Book of the Year 'This really is a wonderful book for pop kids everywhere' - RICHARD OSMAN Using the arrival of the Spice Girls as a jumping-off point, this fascinating new narrative will explore, celebrate and contextualise the thus-far-uncharted period of British pop that flourished between 1996 and 2006. A double-denim-loving time before the glare of social media and the accession of streaming. The bastions of '00s pop - armed with buoyant, immaculately crafted, carefree anthems - provided entertainment, escapism and fun for millions. It was a heady, chorus-heavy decade - populated by the likes of Steps, S Club 7, Blue, 5ive, Mis-Teeq, Hear'Say, Busted, Girls Aloud, McFly, Craig David and Atomic Kitten, among countless others - yet the music was often dismissed as inauthentic, juvenile, not 'worthy' enough: ultimately, a 'guilty pleasure'. Now, music writer Michael Cragg aims to redress that balance. Using the oral-history format, Cragg goes beneath the surface of the bubblegum exterior, speaking to hundred's of the key players about the reality of their experiences. Compiled from interviews with popstars, songwriters, producers, choreographers, magazine editors, record-company executives, TV moguls and more, this is a complete behind-the-scenes history of the last great movement in British pop - a technicolour turning-point ripe for re-evaluation, documented here in astonishing, honest and eye-opening detail.

Offline Project

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Author :
Publisher : eBook Partnership
ISBN 13 : 1912654474
Total Pages : 229 pages
Book Rating : 4.9/5 (126 download)

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Book Synopsis Offline Project by : Dan Tyte

Download or read book Offline Project written by Dan Tyte and published by eBook Partnership. This book was released on 2018-05-25 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: The internet defines Gerard Kane. But after a death in the family and a dumping, can going off-grid save him?His pursuit of something outside the saturation of data takes him from Cardiff, and a web of family members caught in cycles of selfies and online gambling or relationships which fade without their Instagram filter, to a new community in the Danish woodland.With relentless energy and precise observation, Dan Tyte's second novel focuses on modern social behaviours and the impact of technology on our lives, relationships and perceptions.This sharp and highly contemporary narrative probes into our dependence on the internet, and to what extent we might be able to free ourselves from this, a concern of immediate relevance to an increasing number of the population.

A Clearing of the Way

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Publisher : Strategic Book Publishing
ISBN 13 : 1606931431
Total Pages : 241 pages
Book Rating : 4.6/5 (69 download)

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Book Synopsis A Clearing of the Way by : John Monfort Gist

Download or read book A Clearing of the Way written by John Monfort Gist and published by Strategic Book Publishing. This book was released on 2009-03 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: In A Clearing of the Way, John Montfort Gist takes the reader on a strange journey into the realm of mythology, religion and realism. Jacob Izarra, of Basque heritage, has lost his way in America. His journey, at times violent, at other times loving, forces him to define for himself what it is to be an American. At heart, A Clearing of the Way, is a love story whose fruits are prophetic, terrifying and hopeful at the same time. Nature herself is the protagonist in the story, a character who demands, like the God of the Old Testament, to be heard. Failure to listen brings with it the promise of fiery wrath.

How Lego Built a Comeback

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Author :
Publisher : Pearson Education
ISBN 13 : 0137083963
Total Pages : 20 pages
Book Rating : 4.1/5 (37 download)

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Book Synopsis How Lego Built a Comeback by : New Word City

Download or read book How Lego Built a Comeback written by New Word City and published by Pearson Education. This book was released on 2010-02-01 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: With children growing up faster than ever and pop culture running rampant, Lego's little plastic bricks were inexorably losing appeal. The Danish toymaker lost its way when it tried to recast itself as a lifestyle brand, but a new leader brought a different vision of the future--and forced his idealistic managers to focus on the bottom line. Here’s what you can learn from their experience. Today it seems almost unthinkable that as recently as 2004, the Danish toy colossus Lego was mired in debt, hemorrhaging losses, and fearful of a hostile takeover. After three-quarters of a century, how could such an icon of nurturing and creative play be in danger of failing? Its knobby little interlocking bricks were a fixture of nearly everyone’s childhood; churned out at a pace of 16 billion a year, they were so ubiquitous that there are some 62 of them for every man, woman, and child on the planet. Sadly, it was true. “It was a company that had lost its way,” says Jorgen Vig Knudstorp. And the story of how Knudstorp turned Lego around, to the point where it bucked the 2008 and 2009 global recession with stacked up sales and profits, has become a classic case study of a business recovery, with lessons for managers and leaders everywhere. New Word City, publishers of digital originals, contributes 10 percent of its profits to literacy causes.

Death at King Arthur's Court

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Author :
Publisher : Open Road Media
ISBN 13 : 1504037928
Total Pages : 170 pages
Book Rating : 4.5/5 (4 download)

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Book Synopsis Death at King Arthur's Court by : Richard Forrest

Download or read book Death at King Arthur's Court written by Richard Forrest and published by Open Road Media. This book was released on 2016-08-16 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Children’s book author Lyon Wentworth must solve an impossible locked-room murder with a medieval twist—or risk landing on death row. Lyon Wentworth sprints through the woods, chest heaving, dragging a broadsword behind him. He doesn’t remember why he started running, or when he picked up the sword, but he knows that if he stops, he’ll die. When he trips, his attacker is upon him within seconds, but the executioner disappears before he can deliver the final blow. He’s got the wrong man; Lyon isn’t the one he wants dead. A mild-mannered Connecticut children’s book author, Lyon has been drugged, chased, and scared half to death, but why? When he returns to his house, clothes torn and bloody, Lyon knocks on the door of the RV parked in his driveway, where his old friend Morgan has been staying, but there’s no answer. When he finally gets the door open, Lyon finds Morgan dead—hacked to pieces with a broadsword. This incredible locked-room mystery is only the beginning of the incredible Death at King Arthur’s Court. The final book in the Lyon and Bea Wentworth Mysteries, it provides a fitting conclusion to the series by presenting Lyon with his most challenging choice yet: solve the mystery or die. Death at King Arthur’s Court is the 10th book in the Lyon and Bea Wentworth Mysteries, but you may enjoy reading the series in any order.