How I Conquered Call Reluctance, Fear of Self-Promotion & Increased My Prospecting!

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Publisher :
ISBN 13 : 9780962117770
Total Pages : 174 pages
Book Rating : 4.1/5 (177 download)

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Book Synopsis How I Conquered Call Reluctance, Fear of Self-Promotion & Increased My Prospecting! by : Sidney C. Walker

Download or read book How I Conquered Call Reluctance, Fear of Self-Promotion & Increased My Prospecting! written by Sidney C. Walker and published by . This book was released on 2015-11-04 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: ARE YOUR READY TO CONQUER YOUR CALL RELUCTANCE? That is the promise of this book! Everybody is promoting something, and most of us have some resistance to the process of getting other people interested in whatever you are offering. Everybody is promoting something and most people have some resistance to the process of getting other people interested in whatever you are offering. The resources in this book are a reflection of over thirty years as a full-time sales performance coach. This information has helped thousands of people breakthrough their barriers and find the will to make the prospecting calls they need to make. There are many different perspectives presented because everyone is different. The key is finding a state of mind that allows you to take action. From a bigger perspective, this book is about how to positively deal with the resistance you have to doing what you need to do to succeed. There is a part of you that doesn't want to take any risks, but there is a part of you that is practically fearless. If you can learn to block out the part that is putting on the brakes and listen more carefully to the part that can do anything...you can find a way to make the prospecting calls you need to make! That is the promise of this book. "Sid helped me develop an approach to prospecting and self-promotion that took me from struggling, to being in the top 1% of my company of 7,000 reps. If you are facing this kind of challenge, this book is the perfect place to start!" Randall G. Riley, CLU, ChFC; Northwestern Mutual "I nearly quit my sales position in my tenth year working in downtown Manhattan. A turning point was learning the psychology of Sid's approach to overcoming prospecting resistance which is timeless and priceless. Within a year, I was earning over $1 million a year. It's all right here in this book." Barbara Treadwell, CLU, ChFC, CFP; Treadwell & Associates

42 Rules of Cold Calling Executives (2nd Edition)

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Author :
Publisher : Happy About
ISBN 13 : 1607730995
Total Pages : 110 pages
Book Rating : 4.6/5 (77 download)

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Book Synopsis 42 Rules of Cold Calling Executives (2nd Edition) by : Mari Anne Vanella

Download or read book 42 Rules of Cold Calling Executives (2nd Edition) written by Mari Anne Vanella and published by Happy About. This book was released on 2012-11 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vanella's easy-to-read guide gives concise, easy-to-implement methods to get results with cold calls.

Fearless Cold Calling

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Publisher : Montaigne Publishing
ISBN 13 : 0917430301
Total Pages : 83 pages
Book Rating : 4.9/5 (174 download)

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Book Synopsis Fearless Cold Calling by : Mark Sanford

Download or read book Fearless Cold Calling written by Mark Sanford and published by Montaigne Publishing. This book was released on 2001-09 with total page 83 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Psychology of Call Reluctance

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Author :
Publisher : Behavioral Sciences Research Press
ISBN 13 : 9780935907018
Total Pages : 212 pages
Book Rating : 4.9/5 (7 download)

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Book Synopsis The Psychology of Call Reluctance by : George W. Dudley

Download or read book The Psychology of Call Reluctance written by George W. Dudley and published by Behavioral Sciences Research Press. This book was released on 1986 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Successful Cold Call Selling

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Publisher : Amacom
ISBN 13 : 9780814477182
Total Pages : 292 pages
Book Rating : 4.4/5 (771 download)

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Book Synopsis Successful Cold Call Selling by : Lee Boyan

Download or read book Successful Cold Call Selling written by Lee Boyan and published by Amacom. This book was released on 1989 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: For one of the fastest growing segments of the sales profession, this second edition is welcome. Offering hundreds of new ways to break the ice and complete a sale, it also gives classic tools from the first edition, proven by sales reps and managers. "Ideal for new and veteran sales reps alike, here is the perfect primer for a tough, rewarding job".--The Wall Street Journal.

The Sense of an Ending

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Author :
Publisher : Vintage
ISBN 13 : 0307957330
Total Pages : 158 pages
Book Rating : 4.3/5 (79 download)

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Book Synopsis The Sense of an Ending by : Julian Barnes

Download or read book The Sense of an Ending written by Julian Barnes and published by Vintage. This book was released on 2011-10-05 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: BOOKER PRIZE WINNER • NATIONAL BESTSELLER • A novel that follows a middle-aged man as he contends with a past he never much thought about—until his closest childhood friends return with a vengeance: one of them from the grave, another maddeningly present. A novel so compelling that it begs to be read in a single setting, The Sense of an Ending has the psychological and emotional depth and sophistication of Henry James at his best, and is a stunning achievement in Julian Barnes's oeuvre. Tony Webster thought he left his past behind as he built a life for himself, and his career has provided him with a secure retirement and an amicable relationship with his ex-wife and daughter, who now has a family of her own. But when he is presented with a mysterious legacy, he is forced to revise his estimation of his own nature and place in the world.

Power Phone Scripts

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Publisher : John Wiley & Sons
ISBN 13 : 1119418070
Total Pages : 310 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis Power Phone Scripts by : Mike Brooks

Download or read book Power Phone Scripts written by Mike Brooks and published by John Wiley & Sons. This book was released on 2017-06-26 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Start closing sales like top producers! Have you ever found yourself at a loss for what to say when the gatekeeper asks you what your call is about? Have your palms ever sweated when the decision maker shuts you down with: “I wouldn’t be interested”? Has your heart taken a fast dive into your stomach when, at the start of your presentation, your prospect tells you that they’ve thought about it and are just going to pass? If you’re in sales, then the question isn’t “Have you ever felt this way?”, but rather, “How often do you feel this way? Are you finally ready to learn how to confidently and effectively overcome these objections, stalls, and blow-offs? If so, Power Phone Scripts was written for you! Unlike other books on sales that tell you what you should do (like build value – hard to do when the prospect is hanging up on you!), Power Phone Scripts provides word-for-word scripts, phrases, questions, and comebacks that you can use on your very next call. Learn to overcome resistance, get through to the decision maker, and then, once you have him or her on the phone, make an instant connection and earn the right to have a meaningful conversation. You’ll be equipped with proven questions, conversation starters, and techniques to learn whether or not they are even right for your product or service, and, if they aren’t, who else in their company or another department might be. Power Phone Scripts is the sales manual you’ve been looking for: over 500 proven, current, and non-salesy phrases, rebuttals, questions, and conversation openers that will instantly make you sound more confident – just like the top producing sales pros do right now. Gone will be your call reluctance; gone will be your fear of calling prospects back for presentations and demos; gone will be the fear of asking for the sale at the end of your pitch! This practical guide is filled with effective scripts for prospecting, emailing, voice mails, closes, and tons of rebuttals to recurring objections you get like: “It costs too much” “We already have a vendor for that” “I’m going to need to think about it” “I need to talk to the boss or committee” and so many others... More than just phone scripts, this book provides practical, comprehensive guidance that every inside sales rep needs. Conquer concerns, provide answers, motivate action, and be the conduit between your prospect’s problems and your solution. Actionable, fun, and designed to work within the current sales environment, this invaluable guide is your ticket to the top of the leader board. With Power Phone Scripts, you will never be at a loss of what to say to a prospect or client. Communication is everything in sales, and being on top of your game is no longer enough when top producers are playing a different game altogether. You cannot achieve winning stats if you're not even on the field. If you're ready to join the big league, Power Phone Scripts is the playbook you need to win at inside sales.

Pick Up The Phone and Sell

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 111981460X
Total Pages : 343 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis Pick Up The Phone and Sell by : Alex Goldfayn

Download or read book Pick Up The Phone and Sell written by Alex Goldfayn and published by John Wiley & Sons. This book was released on 2021-09-22 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the power of a simple phone call to boost your sales with guidance from a world-renowned expert In Pick Up The Phone and Sell: How Proactive Calls To Customers and Prospects Can Double Your Sales, sales expert, consultant, and Wall Street Journal bestselling author Alex Goldfayn delivers a comprehensive roadmap to one of the most important weapons in any salesperson’s arsenal: the phone. From the author of Selling Boldly and 5-Minute Selling, the book teaches you techniques to supercharge your sales by making the proactive call the tip of your selling spear. In addition to critical advice on how to call people you don’t know, this timely and important book includes: A thorough introduction to the power of a proactive phone call and links to free call planners and trackers at goldfayn.com Direction on how to use text messaging as an adjunct to phone sales Instructions on the appropriate role of social media, including LinkedIn, in boosting telephone sales Guidance on how to stop being afraid of phone calls and how to effectively warm up any cold call. Perfect for new and experienced salespeople alike, who are more comfortable with email, videoconferencing, social media, and text than they are with the telephone, Pick Up The Phone and Sell is an indispensable guide to one of the most important and lucrative tools in the selling profession.

Blindsight

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Publisher : Macmillan
ISBN 13 : 1429955198
Total Pages : 388 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis Blindsight by : Peter Watts

Download or read book Blindsight written by Peter Watts and published by Macmillan. This book was released on 2006-10-03 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hugo and Shirley Jackson award-winning Peter Watts stands on the cutting edge of hard SF with his acclaimed novel, Blindsight Two months since the stars fell... Two months of silence, while a world held its breath. Now some half-derelict space probe, sparking fitfully past Neptune's orbit, hears a whisper from the edge of the solar system: a faint signal sweeping the cosmos like a lighthouse beam. Whatever's out there isn't talking to us. It's talking to some distant star, perhaps. Or perhaps to something closer, something en route. So who do you send to force introductions with unknown and unknowable alien intellect that doesn't wish to be met? You send a linguist with multiple personalities, her brain surgically partitioned into separate, sentient processing cores. You send a biologist so radically interfaced with machinery that he sees x-rays and tastes ultrasound. You send a pacifist warrior in the faint hope she won't be needed. You send a monster to command them all, an extinct hominid predator once called vampire, recalled from the grave with the voodoo of recombinant genetics and the blood of sociopaths. And you send a synthesist—an informational topologist with half his mind gone—as an interface between here and there. Pray they can be trusted with the fate of a world. They may be more alien than the thing they've been sent to find. At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.

Cold Calling: The Ultimate Sales Guide for Shy People

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Author :
Publisher : Independently Published
ISBN 13 : 9781797641225
Total Pages : 56 pages
Book Rating : 4.6/5 (412 download)

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Book Synopsis Cold Calling: The Ultimate Sales Guide for Shy People by : K. Connors

Download or read book Cold Calling: The Ultimate Sales Guide for Shy People written by K. Connors and published by Independently Published. This book was released on 2019-02-20 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cold CallingThe Ultimate Sales Guide for Shy PeopleIf you want to focus on sourcing credible leads and actually closing deals right over the phone, then continue reading..."To become a successful salesperson, you have to develop a solid base of prospects... The calls you make today will generate sales months from now." - D. TyreIf you're in sales, you know how hard it is and how long it takes to build up a book of business. Trust me, I know. It doesn't happen overnight and it's definitely not easy. But who's going to answer all of our questions?How do I get past the gate keeper? Am I asking the right questions? Are voicemails okay?If you don't understand the immediate answers to the above, you're not alone.You see, cold calling has become so much more than just a way to get ahead, it's a necessity just to hit your numbers.Inside, you'll find not only the answers to the aforementioned questions, but a deeper knowledge and understanding of the sales cycle itself, and how to control the conversation over the phone with a complete stranger.In Cold Calling, discover: What cold calling really is Why it is an absolute must The rules of the game How to develop a top notch script How to grab your prospect's attention Cold calling myths and success stories How to overcome rejection the first time Check out Cold Calling: The Ultimate Sales Guide for Shy People and take your sales numbers to the next level today!

A Course Called America

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Publisher : Simon and Schuster
ISBN 13 : 1982128070
Total Pages : 416 pages
Book Rating : 4.9/5 (821 download)

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Book Synopsis A Course Called America by : Tom Coyne

Download or read book A Course Called America written by Tom Coyne and published by Simon and Schuster. This book was released on 2021-05-25 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER Globe-trotting golfer Tom Coyne has finally come home. And he’s ready to play all of it. After playing hundreds of courses overseas in the birthplace of golf,​ Coyne, the bestselling author of A Course Called Ireland and A Course Called Scotland, returns to his own birthplace and delivers a “heartfelt, rollicking ode to golf…[as he] describes playing golf in every state of the union, including Alaska: 295 courses, 5,182 holes, 1.7 million total yards” (The Wall Street Journal). In the span of one unforgettable year, Coyne crisscrosses the country in search of its greatest golf experience, playing every course to ever host a US Open, along with more than two hundred hidden gems and heavyweights, visiting all fifty states to find a better understanding of his home country and countrymen. Coyne’s journey begins where the US Open and US Amateur got their start, historic Newport Country Club in Rhode Island. As he travels from the oldest and most elite of links to the newest and most democratic, Coyne finagles his way onto coveted first tees (Shinnecock, Oakmont, Chicago GC) between rounds at off-the-map revelations, like ranch golf in Eastern Oregon and homemade golf in the Navajo Nation. He marvels at the golf miracle hidden in the sand hills of Nebraska and plays an unforgettable midnight game under bright sunshine on the summer solstice in Fairbanks, Alaska. More than just a tour of the best golf the United States has to offer, Coyne’s quest connects him with hundreds of American golfers, each from a different background but all with one thing in common: pride in welcoming Coyne to their course. Trading stories and swing tips with caddies, pros, and golf buddies for the day, Coyne adopts the wisdom of one of his hosts in Minnesota: the best courses are the ones you play with the best people. But, in the end, only one stop on Coyne’s journey can be ranked the Great American Golf Course. Throughout his travels, he invites golfers to debate and help shape his criteria for judging the quintessential American course. Should it be charmingly traditional or daringly experimental? An architectural showpiece or a natural wonder? Countless conversations and gut instinct lead him to seek out a course that feels bold and idealistic, welcoming yet imperfect, with a little revolutionary spirit and a damn good hot dog at the turn. He discovers his long-awaited answer in the most unlikely of places. Packed with fascinating tales from American golf history, comic road misadventures, illuminating insights into course design, and many a memorable round with local golfers and celebrity guests alike, A Course Called America is “a delightful, entertaining book even nongolfers can enjoy” (Kirkus Reviews).

The Lost Art of Closing

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Author :
Publisher : Penguin
ISBN 13 : 0735211701
Total Pages : 241 pages
Book Rating : 4.7/5 (352 download)

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Book Synopsis The Lost Art of Closing by : Anthony Iannarino

Download or read book The Lost Art of Closing written by Anthony Iannarino and published by Penguin. This book was released on 2017-08-08 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Always be closing!” —Glengarry Glen Ross, 1992 “Never Be Closing!” —a sales book title, 2014 “?????” —salespeople everywhere, 2017 For decades, sales managers, coaches, and authors talked about closing as the most essential, most difficult phase of selling. They invented pushy tricks for the final ask, from the “take delivery” close to the “now or never” close. But these tactics often alienated customers, leading to fads for the “soft” close or even abandoning the idea of closing altogether. It sounded great in theory, but the results were often mixed or poor. That left a generation of salespeople wondering how they should think about closing, and what strategies would lead to the best possible outcomes. Anthony Iannarino has a different approach geared to the new technological and social realities of our time. In The Lost Art of Closing, he proves that the final commitment can actually be one of the easiest parts of the sales process—if you’ve set it up properly with other commitments that have to happen long before the close. The key is to lead customers through a series of necessary steps designed to prevent a purchase stall. Iannarino addressed this in a chapter of The Only Sales Guide You’ll Ever Need—which he thought would be his only book about selling. But he discovered so much hunger for guidance about closing that he’s back with a new book full of proven tactics and useful examples. The Lost Art of Closing will help you win customer commitment at ten essential points along the purchase journey. For instance, you’ll discover how to: · Compete on value, not price, by securing a Commitment to Invest early in the process. · Ask for a Commitment to Build Consensus within the client’s organization, ensuring that your solution has early buy-in from all stakeholders. · Prevent the possibility of the sale falling through at the last minute by proactively securing a Commitment to Resolve Concerns. The Lost Art of Closing will forever change the way you think about closing, and your clients will appreciate your ability to help them achieve real change and real results.\

Cold Calling for Cowards - How to Turn the Fear of Rejection Into Opportunities, Sales, and Money

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Author :
Publisher : Cold Calling for Cowards
ISBN 13 : 0615138756
Total Pages : 301 pages
Book Rating : 4.6/5 (151 download)

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Book Synopsis Cold Calling for Cowards - How to Turn the Fear of Rejection Into Opportunities, Sales, and Money by : Jerry Hocutt

Download or read book Cold Calling for Cowards - How to Turn the Fear of Rejection Into Opportunities, Sales, and Money written by Jerry Hocutt and published by Cold Calling for Cowards. This book was released on 2007-01-03 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cold calling sucks! Those three words landed my job at the Seattle Fortune 1000 company. Within minutes on my first interview the sales manager asked me, "What do you think about cold calling?" Waiting for him to wipe the surprised look off his face I added, "But I'm one of the best you'll ever see doing it." I went on to set company records by becoming their #1 salesman in the nation for three years. Does cold calling work? Yes. Do you have to like doing it? No. You could sell to anyone - if you could just get in front of them first. Here are just three of the many techniques you will learn for how to get in front of them. - Create the courage to call by being a coward - semper fi. - Make 3,800 cold calls this year spending 6 minutes per day. - Make your voicemail jail break. As over 150,000 people who have attended my seminars will tell you, I don't teach theory. I teach simple things that produce good results. "Jerry Hocutt is the Zen master of cold calls." - Los Angeles Times

Door to Door Real Estate Prospecting

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Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781497400191
Total Pages : 0 pages
Book Rating : 4.4/5 (1 download)

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Book Synopsis Door to Door Real Estate Prospecting by : Linda Schneider

Download or read book Door to Door Real Estate Prospecting written by Linda Schneider and published by Createspace Independent Publishing Platform. This book was released on 2014-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want More Real Estate Listings? Then go directly to the source...knock and ask home owners when they plan to move. Sounds simple, right? But of course the devil is in the details: what to say, how to dress, how to get them to talk, how to track results, how to get motivated, how to improve results, what to hand out, how to handle rejection, how to follow up, and most importantly, how to convert leads to appointments. This book was born of experience, not theory. The information comes from both successful and failed door-to-door real estate prospecting efforts. In these pages, you'll see how some agents make over half a million dollars a year from door knocking, and you'll see how others struggle -- giving you a chance to learn from their mistakes. You'll see how new agents got started, and how long it took them to get their first listing. You'll discover what's hard, and how to make it easy. Most importantly, you'll see that it is both possible and realistic to use door knocking as a real estate prospecting approach to generate 10 to 20 listings per year.

Loneliness as a Way of Life

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Author :
Publisher : Harvard University Press
ISBN 13 : 067403113X
Total Pages : 208 pages
Book Rating : 4.6/5 (74 download)

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Book Synopsis Loneliness as a Way of Life by : Thomas Dumm

Download or read book Loneliness as a Way of Life written by Thomas Dumm and published by Harvard University Press. This book was released on 2010-05-01 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: “What does it mean to be lonely?” Thomas Dumm asks. His inquiry, documented in this book, takes us beyond social circumstances and into the deeper forces that shape our very existence as modern individuals. The modern individual, Dumm suggests, is fundamentally a lonely self. Through reflections on philosophy, political theory, literature, and tragic drama, he proceeds to illuminate a hidden dimension of the human condition. His book shows how loneliness shapes the contemporary division between public and private, our inability to live with each other honestly and in comity, the estranged forms that our intimate relationships assume, and the weakness of our common bonds. A reading of the relationship between Cordelia and her father in Shakespeare’s King Lear points to the most basic dynamic of modern loneliness—how it is a response to the problem of the “missing mother.” Dumm goes on to explore the most important dimensions of lonely experience—Being, Having, Loving, and Grieving. As the book unfolds, he juxtaposes new interpretations of iconic cultural texts—Moby-Dick, Death of a Salesman, the film Paris, Texas, Emerson’s “Experience,” to name a few—with his own experiences of loneliness, as a son, as a father, and as a grieving husband and widower. Written with deceptive simplicity, Loneliness as a Way of Life is something rare—an intellectual study that is passionately personal. It challenges us, not to overcome our loneliness, but to learn how to re-inhabit it in a better way. To fail to do so, this book reveals, will only intensify the power that it holds over us.

Smart Calling

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470619813
Total Pages : 261 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Smart Calling by : Art Sobczak

Download or read book Smart Calling written by Art Sobczak and published by John Wiley & Sons. This book was released on 2010-03-04 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for SMART CALLING "Finally, a sales book that makes sense! As a master sales trainer, Art nailed—no, obliterated—the number one fear of selling in this great book: cold calling! Let him teach you to stop cold calling and start Smart Calling!"—LARRY WINGET, television personality and New York Times bestselling author "Smart Calling is the benchmark as the highest professional standard for effective cold calling. Take the initiative to read and implement Art's rational principles and you will sell much more and develop a prospect base of potential customers who will call you when they are ready to purchase or graciously take your future calls. This is THE BEST sales text I have read in the past twenty years."—REX CASWELL, PhD, VP, LexisNexis Telephone Sales "You get only one chance to make the right impression in sales. If a top prospect gets a hundred calls a week, you want to be the one he remembers and buys from. Art's proven methods create a unique brand for you and position your offering as the best option. Art's advice isn't just smart, it's priceless."—BOB SILVY, VP, Corporate Marketing, American City Business Journals "Smart Calling effectively enables inside sales reps and organizations to accomplish a top priority—acquiring new customers. Art's pragmatic and actionable techniques will increase productivity, success, and professional satisfaction."—BILL McALISTER, SVP, Inside Sales, McAfee "A must-read, must-own book for anyone who wants to increase their sales right away with less effort and more fun. I'm so sure this book is a winner for anyone who needs to call prospects that I'll personally assure you that your results will increase noticeably after reading it, or I'll send you your money back."—MIKE FAITH, CEO & President, Headsets.com, Inc. "If you need to make a first call to anyone, for whatever reason, this book is for you. More than common sense, it's a real-world, no-fluff, simple approach that anyone can use to be successful."—DARCI MAENPA, President, West Coast Chapter, American Teleservices Association; Director, Member Support, Toastmasters International

Democracy and Education

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Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 :
Total Pages : 456 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Democracy and Education by : John Dewey

Download or read book Democracy and Education written by John Dewey and published by Createspace Independent Publishing Platform. This book was released on 1916 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: . Renewal of Life by Transmission. The most notable distinction between living and inanimate things is that the former maintain themselves by renewal. A stone when struck resists. If its resistance is greater than the force of the blow struck, it remains outwardly unchanged. Otherwise, it is shattered into smaller bits. Never does the stone attempt to react in such a way that it may maintain itself against the blow, much less so as to render the blow a contributing factor to its own continued action. While the living thing may easily be crushed by superior force, it none the less tries to turn the energies which act upon it into means of its own further existence. If it cannot do so, it does not just split into smaller pieces (at least in the higher forms of life), but loses its identity as a living thing. As long as it endures, it struggles to use surrounding energies in its own behalf. It uses light, air, moisture, and the material of soil. To say that it uses them is to say that it turns them into means of its own conservation. As long as it is growing, the energy it expends in thus turning the environment to account is more than compensated for by the return it gets: it grows. Understanding the word "control" in this sense, it may be said that a living being is one that subjugates and controls for its own continued activity the energies that would otherwise use it up. Life is a self-renewing process through action upon the environment.