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How Google Does It
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Download or read book How Google Did It written by Can Akdeniz and published by Can Akdeniz. This book was released on with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt: Google has been able to grow faster and more efficiently than almost any company or country in history. This book explains how Google did it.
Download or read book The Search written by John Battelle and published by . This book was released on 2011-01-25 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: This updated edition in paperback of the bestselling and critically acclaimed book on the rise of Google and the 'search industry" contains a major new Afterword from John Battelle. The rise of Google is one of the most amazing stories of our time. Google's enormous impact straddles the worlds of technology, marketing, finance, media, culture, dating, job hunting, and just about every other sphere of human interest. And no one is better qualified to explain this entire phenomenon than John Battelle, the acclaimed Silicon Valley journalist who co-founded "Wired" and founded "The Industry Standard". Much more than just a business book, this explains how the search industry is changing the way we live in profound and unpredictable ways. "The Search" contains exclusive interviews with some of the biggest names at the top companies including Google founders Larry Page and Sergey Brin. Google is the No. 1 search engine and is now a recognised word in its own right - they receive over 200 million search requests every day and it is estimated that over 80 per cent of webusers turn to Google first.
Book Synopsis The Google Story (2018 Updated Edition) by : David A. Vise
Download or read book The Google Story (2018 Updated Edition) written by David A. Vise and published by Bantam. This book was released on 2008-09-23 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive, bestselling account of the company that changed the way we work and live, updated for the twentieth anniversary of Google’s founding with analysis of its most recent bold moves to redefine the world—and its even more ambitious plans for the future. Moscow-born Sergey Brin and Midwest-born Larry Page dropped out of graduate school at Stanford University to, as they said, “change the world” through a powerful search engine that would organize every bit of information on the Web for free. The Google Story takes you deep inside the company’s wild ride from an idea that struggled for funding in 1998 to a firm that today rakes in billions in profits. Based on scrupulous research and extraordinary access to Google, this fast-moving narrative reveals how an unorthodox management style and a culture of innovation enabled a search-engine giant to shake up Madison Avenue, clash with governments that accuse it of being a monopoly, deploy self-driving cars to forever change how we travel, and launch high-flying Internet balloons. Unafraid of controversy, Google is surging ahead with artificial intelligence that could cure diseases but also displace millions of people from their jobs, testing the founders’ guiding mantra: DON’T BE EVIL. Praise for The Google Story “[The authors] do a fine job of recounting Google’s rapid rise and explaining its search business.”—The New York Times “An intriguing insider view of the Google culture.”—Harvard Business Review “An interesting read on a powerhouse company . . . If you haven’t read anything about one of today’s most influential companies, you should. If you don’t read The Google Story, you’re missing a few extra treats.”—USA Today “Fascinating . . . meticulous . . . never bogs down.”—Houston Chronicle
Book Synopsis Google Business Solutions All-in-One For Dummies by : Bud E. Smith
Download or read book Google Business Solutions All-in-One For Dummies written by Bud E. Smith and published by John Wiley & Sons. This book was released on 2009-04-29 with total page 638 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you have a small business, you’ll love the Google tools that are available at little or no cost. Google Business Solutions All-in-One For Dummies shows you how to use them all! Eight self-contained minibooks cover Google Apps, Google search tools for business, highlighting your business, creating a Web site with Google Sites, Google tools for your site, Google Ads and Analytics, securing business information, and getting noticed with Google Gadgets. As if that wasn’t enough, there’s a Google AdWordsTM gift card worth $25 inside the book, too! Get e-mail, calendar, online documents and records, and more, free in Google Apps Provide directions to your business, reviews, access to products and services, and even coupons online with Google Maps and Google Base Use Google Docs, Checkout, and other tools to give your site all the e-commerce features Track traffic and get advertisers with Google Ads and Analytics Choose tools to keep your e-mail, servers, computers, and files safe Create gadgets that promote your business and add value to your site Learn the secrets of search engine optimization the Google way You’ll also find out how to use coupons effectively, how to keep e-mail and instant messaging safer, and how to make the most of Google AdWords. Google Business Solutions All-in-One For Dummies really DOES have it all!
Download or read book Google® written by Aurelia Jackson and published by Simon and Schuster. This book was released on 2014-11-17 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: Google is one of the most successful companies of the Internet age. For many people, looking up information with Google's search engine is the best way to find just what they want to know. Millions of people write and read e-mails using Google's Gmail. You can listen to music on Google Play or share a document with a friend using Google Drive. Today, Google also owns YouTube, the number-one video site on the Internet. You may use Google websites every day, but do you know the story of the men behind Google—Larry Page and Sergey Brin? Find out how Larry and Sergey started the company and how they got their first inspiration. Learn how Google grew to become the amazing success we all know today.
Book Synopsis Google, Making Information Accessible by : 50minutes,
Download or read book Google, Making Information Accessible written by 50minutes, and published by 50Minutes.com. This book was released on 2017-11-23 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt: Find out how Google became the most visited site in the world just 50 minutes! Google is one of the world’s most valuable brands, and currently has billions of users worldwide. From humble beginnings in the computer labs of Stanford University, the search engine’s innovative approach to organising and classifying pages on the internet quickly set it apart from its competitors, and before long the company began branching out into other products, such as its Chrome web browser, Gmail email service and applications such as Google Hangouts and Google Maps. In this concise and accessible guide, you will find out how Google’s founders Sergey Brin and Larry Page were able to develop a revolutionary search engine and make the World Wide Web’s incredible reserves of information accessible and easy to navigate for users everywhere. In 50 minutes you will: • Understand what made Google’s search engine stand out from its competitors • Learn about the wide range of products and services the company offers • Find out about Google’s spectacular growth and future prospects ABOUT 50MINUTES.COM | BUSINESS STORIES The Business Stories series from the 50Minutes collection provides the tools to quickly understand the innovative companies that have shaped the modern business world. Our publications will give you contextual information, an analysis of business strategies and an introduction to future trends and opportunities in a clear and easily digestible format, making them the ideal starting point for readers looking to understand what makes these companies stand out.
Book Synopsis What Would Google Do? LP by : Jeff Jarvis
Download or read book What Would Google Do? LP written by Jeff Jarvis and published by Harper Collins. This book was released on 2009-02-17 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: A bold and vital book that asks and answers the most urgent question of today: What Would Google Do? In a book that's one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google—the fastest-growing company in history—to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys, but also opens up vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all visionary, giving readers a glimpse of how everyone and everything—from corporations to governments, nations to individuals—must evolve in the Google era. Along the way, he looks under the hood of a car designed by its drivers, ponders a worldwide university where the students design their curriculum, envisions an airline fueled by a social network, imagines the open-source restaurant, and examines a series of industries and institutions that will soon benefit from this book's central question. The result is an astonishing, mind-opening book that, in the end, is not about Google. It's about you.
Book Synopsis How Google Tests Software by : James A. Whittaker
Download or read book How Google Tests Software written by James A. Whittaker and published by Addison-Wesley Professional. This book was released on 2012 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2012 Jolt Award finalist! Pioneering the Future of Software Test Do you need to get it right, too? Then, learn from Google. Legendary testing expert James Whittaker, until recently a Google testing leader, and two top Google experts reveal exactly how Google tests software, offering brand-new best practices you can use even if you're not quite Google's size...yet! Breakthrough Techniques You Can Actually Use Discover 100% practical, amazingly scalable techniques for analyzing risk and planning tests...thinking like real users...implementing exploratory, black box, white box, and acceptance testing...getting usable feedback...tracking issues...choosing and creating tools...testing "Docs & Mocks," interfaces, classes, modules, libraries, binaries, services, and infrastructure...reviewing code and refactoring...using test hooks, presubmit scripts, queues, continuous builds, and more. With these techniques, you can transform testing from a bottleneck into an accelerator-and make your whole organization more productive!
Book Synopsis Google Sites and Chrome For Dummies by : Ryan Teeter
Download or read book Google Sites and Chrome For Dummies written by Ryan Teeter and published by John Wiley & Sons. This book was released on 2009-02-18 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: Curious about Google Sites and how team collaboration Web sites can help you share documents online from various locations? Curious about Google’s new Chrome browser? Google Sites & Chrome For Dummies has what you want to know! Today, Google is so much more than another word for “search.” Google Sites & Chrome For Dummies shows you how to create great collaborative Web sites with Google Sites and surf the Web with the super-fast Google Chrome browser. Find out how they work with other Google Apps, too. You’ll learn to: Take advantage of free hosting, free tools, and a simple, straightforward interface with Google Sites Set up a Google account or Google Apps account Create wiki sites that let coworkers collaborate on projects or keep family members up to date Use Google gadgets to keep track of projects, manage calendars and documents, or display photos Integrate documents, spreadsheets, presentations, and other Google Apps into your site Work with Contact List, Google Talk, and Google Chat, and handle e-mail with Gmail Download and install the speedy Google Chrome browser Install browser plug-ins, enable offline access to Google Docs, and manage misbehaving tabs You’ll even find instructions and examples to help you plan sites for personal and business use, plus a sample college course site. With advice from Google Sites & Chrome For Dummies, you can make collaboration easy and have the high-speed Web at your fingertips.
Book Synopsis Planet Google by : Randall E. Stross
Download or read book Planet Google written by Randall E. Stross and published by . This book was released on 2008 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business management.
Book Synopsis Building Research Tools with Google For Dummies by : Harold Davis
Download or read book Building Research Tools with Google For Dummies written by Harold Davis and published by John Wiley & Sons. This book was released on 2005-03-11 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: Google—a funny name for a fabulous tool. You’ve already used it to look up all sorts of information on the Web almost instantly. Now what if you could use its amazing abilities to turbo-charge your research on a grand scale? Building Research Tools With Google For Dummies can help you do just that. In plain English, it shows you easy ways to: Ask Google exactly what you want to know Determine whether what you need can actually be found through Google, and where to look if the answer is “no” Improve your research results Present your findings in a way that makes sense Write your own specialized search applications—if you want to To get the most from Google, you need to understand Google. Building Research Tools With Google For Dummies explains how Google works and how you can build more effective queries (hint: it’s a lot more than just using the “Advanced Search” techniques!) It even shows you how to think like a researcher and how to package the results of your research so it means something to your audience. You’ll be able to: Understand Google research techniques and use the custom search-related syntax Recognize Google’s strengths—and limitations Target your search by using Google operators Use Google to research photos, or even an entire industry Improve the effectiveness of your results by understanding Google’s comparative methodology Build custom tools using WDSL and Web Services You don’t have to become a programmer to use Google, but if you know a little about software development and want to explore new, more focused search techniques, Building Research Tools With Google For Dummies has a section just for you. It introduces you to the Google API, shows you how to download a developer key, and leads you through building a C# .Net Google application. On the companion Web site, you’ll find the source code and software discussed in the book as well as links to lots of other resources for researchers. Before you know it, you’ll be Googling your way to research success!
Book Synopsis The Joy of Search by : Daniel M. Russell
Download or read book The Joy of Search written by Daniel M. Russell and published by MIT Press. This book was released on 2023-06-06 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to be a great online searcher, demonstrated with step-by-step searches for answers to a series of intriguing questions (for example, “Is that plant poisonous?”). We all know how to look up something online by typing words into a search engine. We do this so often that we have made the most famous search engine a verb: we Google it—“Japan population” or “Nobel Peace Prize” or “poison ivy” or whatever we want to know. But knowing how to Google something doesn't make us search experts; there's much more we can do to access the massive collective knowledge available online. In The Joy of Search, Daniel Russell shows us how to be great online researchers. We don't have to be computer geeks or a scholar searching out obscure facts; we just need to know some basic methods. Russell demonstrates these methods with step-by-step searches for answers to a series of intriguing questions—from “what is the wrong side of a towel?” to “what is the most likely way you will die?” Along the way, readers will discover essential tools for effective online searches—and learn some fascinating facts and interesting stories. Russell explains how to frame search queries so they will yield information and describes the best ways to use such resources as Google Earth, Google Scholar, Wikipedia, and Wikimedia. He shows when to put search terms in double quotes, how to use the operator (*), why metadata is important, and how to triangulate information from multiple sources. By the end of this engaging journey of discovering, readers will have the definitive answer to why the best online searches involve more than typing a few words into Google.
Book Synopsis How Google Changed the World by : Virginia Scott
Download or read book How Google Changed the World written by Virginia Scott and published by . This book was released on 2009-01-01 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: It s the Universal dream start a company, make a fortune, and retire early. Google founders Larry Page and Sergey Brin struck gold with their search engine. That vein of gold just gets richer and richer.How did these young men and their company become so successful so quickly? How did they influence the world to such a degree that the name of their company and the act of using their search engine become a household word? How did they gain the attention of over half of the people in the world searching for information, leaving their competitors in the dust? These are some of the questions this book answers.What started as a graduate school project with the goal of perfecting how people search for information on the World Wide Web grew into a company that shook not only the world of search but dramatically changed the worlds of advertising and communication. It changed the lives of those who use Google and who depend on it for research, news, quick answers, shopping, communication, and collaboration. It has even changed how we are able to view and explore our entire planet as we marvel at and take advantage of the satellite images provided by Google Earth. No one can deny: Google has changed the world.
Download or read book In the Plex written by Steven Levy and published by Simon & Schuster. This book was released on 2021-02-02 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: “The most interesting book ever written about Google” (The Washington Post) delivers the inside story behind the most successful and admired technology company of our time, now updated with a new Afterword. Google is arguably the most important company in the world today, with such pervasive influence that its name is a verb. The company founded by two Stanford graduate students—Larry Page and Sergey Brin—has become a tech giant known the world over. Since starting with its search engine, Google has moved into mobile phones, computer operating systems, power utilities, self-driving cars, all while remaining the most powerful company in the advertising business. Granted unprecedented access to the company, Levy disclosed that the key to Google’s success in all these businesses lay in its engineering mindset and adoption of certain internet values such as speed, openness, experimentation, and risk-taking. Levy discloses details behind Google’s relationship with China, including how Brin disagreed with his colleagues on the China strategy—and why its social networking initiative failed; the first time Google tried chasing a successful competitor. He examines Google’s rocky relationship with government regulators, particularly in the EU, and how it has responded when employees left the company for smaller, nimbler start-ups. In the Plex is the “most authoritative…and in many ways the most entertaining” (James Gleick, The New York Book Review) account of Google to date and offers “an instructive primer on how the minds behind the world’s most influential internet company function” (Richard Waters, The Wall Street Journal).
Download or read book Googling Security written by Greg Conti and published by Pearson Education. This book was released on 2008-10-10 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: What Does Google Know about You? And Who Are They Telling? When you use Google’s “free” services, you pay, big time–with personal information about yourself. Google is making a fortune on what it knows about you...and you may be shocked by just how much Google does know. Googling Security is the first book to reveal how Google’s vast information stockpiles could be used against you or your business–and what you can do to protect yourself. Unlike other books on Google hacking, this book covers information you disclose when using all of Google’s top applications, not just what savvy users can retrieve via Google’s search results. West Point computer science professor Greg Conti reveals the privacy implications of Gmail, Google Maps, Google Talk, Google Groups, Google Alerts, Google’s new mobile applications, and more. Drawing on his own advanced security research, Conti shows how Google’s databases can be used by others with bad intent, even if Google succeeds in its pledge of “don’t be evil.” Uncover the trail of informational “bread crumbs” you leave when you use Google search How Gmail could be used to track your personal network of friends, family, and acquaintances How Google’s map and location tools could disclose the locations of your home, employer, family and friends, travel plans, and intentions How the information stockpiles of Google and other online companies may be spilled, lost, taken, shared, or subpoenaed and later used for identity theft or even blackmail How the Google AdSense and DoubleClick advertising services could track you around the Web How to systematically reduce the personal information you expose or give away This book is a wake-up call and a “how-to” self-defense manual: an indispensable resource for everyone, from private citizens to security professionals, who relies on Google. Preface xiii Acknowledgments xix About the Author xxi Chapter 1: Googling 1 Chapter 2: Information Flows and Leakage 31 Chapter 3: Footprints, Fingerprints, and Connections 59 Chapter 4: Search 97 Chapter 5: Communications 139 Chapter 6: Mapping, Directions, and Imagery 177 Chapter 7: Advertising and Embedded Content 205 Chapter 8: Googlebot 239 Chapter 9: Countermeasures 259 Chapter 10: Conclusions and a Look to the Future 299 Index 317
Download or read book The Google Way written by Bernard Girard and published by No Starch Press. This book was released on 2009 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: For readers seeking deeper insights, 'The Google Way' investigates the history and unconventional strategies that make Google a very different (and very inspiring) company.
Download or read book How Google Works written by Eric Schmidt and published by John Murray. This book was released on 2015-03-12 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Both Eric Schmidt and Jonathan Rosenberg came to Google as seasoned Silicon Valley business executives, but over the course of a decade they came to see the wisdom in Coach John Wooden's observation that 'it's what you learn after you know it all that counts'. As they helped grow Google from a young start-up to a global icon, they relearned everything they knew about management. How Google Works is the sum of those experiences distilled into a fun, easy-to-read primer on corporate culture, strategy, talent, decision-making, communication, innovation, and dealing with disruption. The authors explain how the confluence of three seismic changes - the internet, mobile, and cloud computing - has shifted the balance of power from companies to consumers. The companies that will thrive in this ever-changing landscape will be the ones that create superior products and attract a new breed of multifaceted employees whom the authors dub 'smart creatives'. The management maxims ('Consensus requires dissension', 'Exile knaves but fight for divas', 'Think 10X, not 10%') are illustrated with previously unreported anecdotes from Google's corporate history. 'Back in 2010, Eric and I created an internal class for Google managers,' says Rosenberg. 'The class slides all read 'Google confidential' until an employee suggested we uphold the spirit of openness and share them with the world. This book codifies the recipe for our secret sauce: how Google innovates and how it empowers employees to succeed.'
