How Consumers Attitudes Toward Direct To Consumer Advertising Of Prescription Drugs Influence And Effectiveness And Consumer And Physician Behavior

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How Consumers' Attitudes Toward Direct-to-Consumer Advertising of Prescription Drugs Influence and Effectiveness, and Consumer and Physician Behavior

Author : Michal Herzenstein
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (137 download)

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Book Synopsis How Consumers' Attitudes Toward Direct-to-Consumer Advertising of Prescription Drugs Influence and Effectiveness, and Consumer and Physician Behavior by : Michal Herzenstein

Download or read book How Consumers' Attitudes Toward Direct-to-Consumer Advertising of Prescription Drugs Influence and Effectiveness, and Consumer and Physician Behavior written by Michal Herzenstein and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data from 1081 adults surveyed by the FDA were analyzed to explore consumers' attitudes toward direct-toconsumer advertising (DTCA) of prescription drugs, and the relation between these attitudes and health related consumption behaviors. We report the favorableness of consumers' reactions to DTCA, and more importantly, demonstrate that consumers' attitudes toward DTCA are related to whether they search for more information about a drug that is advertised, and ask their physician about the drug. Finally, we document how consumers' attitudes towards DTCA relate to the prescription writing behavior of their physicians. Mediation analyses that more fully explicate these findings are discussed.

Prescription Drugs

Author : United States. General Accounting Office
Publisher :
ISBN 13 :
Total Pages : 40 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Prescription Drugs by : United States. General Accounting Office

Download or read book Prescription Drugs written by United States. General Accounting Office and published by . This book was released on 1991 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Prescription Drugs

Author : United States. General Accounting Office
Publisher :
ISBN 13 :
Total Pages : 24 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Prescription Drugs by : United States. General Accounting Office

Download or read book Prescription Drugs written by United States. General Accounting Office and published by . This book was released on 1991 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt:

the impact of direct-to-consumer drug advertising on seniors health and health care costs

Author :
Publisher : DIANE Publishing
ISBN 13 : 1422333035
Total Pages : 128 pages
Book Rating : 4.4/5 (223 download)

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Book Synopsis the impact of direct-to-consumer drug advertising on seniors health and health care costs by :

Download or read book the impact of direct-to-consumer drug advertising on seniors health and health care costs written by and published by DIANE Publishing. This book was released on with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:

A Cross-cultural Comparison of Consumer Attitudes Towards Direct-to-consumer Advertising of Prescription Medications

Author : Shivani Gautam Parikh
Publisher :
ISBN 13 :
Total Pages : 112 pages
Book Rating : 4.:/5 (86 download)

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Book Synopsis A Cross-cultural Comparison of Consumer Attitudes Towards Direct-to-consumer Advertising of Prescription Medications by : Shivani Gautam Parikh

Download or read book A Cross-cultural Comparison of Consumer Attitudes Towards Direct-to-consumer Advertising of Prescription Medications written by Shivani Gautam Parikh and published by . This book was released on 2011 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: The broadening of marketing into healthcare sparked much interest in the field and led to the creation of direct-to-consumer advertising (DTCA) from the pharmaceutical industry, which allows prescription medication manufacturers to market directly to consumers. While current legislation limits this type of marketing to the United States and New Zealand, there has been increased international discussion of the topic, specifically in the European Union, where DTCA of prescription medication is continuously being proposed, denied, and reconsidered. Various debates surround the topic regarding the perhaps unethical nature of the pharmaceutical industry providing information to consumers and the lasting implications this has for society. Nevertheless, proponents claim that DTCA is informative and encourages individuals to take control of their own healthcare. While previous investigations focus mainly on the debates surrounding DTCA and undertake quantitative approaches, this study takes a qualitative approach in exploring European perceptions of DTCA, prior to its potential spread to the E.U., and performs a cross-cultural comparison with consumers from the United States. Research participants consist of postgraduate students from the U.S. and member countries of the EU and undergo in-depth interviews, revealing noteworthy insights regarding general attitudes about DTCA and the influential factors that help shape these perceptions. The cross-cultural comparison revealed a greater resistance of DTCA from European informants while American respondents were fairly indifferent towards this type of marketing. Differences in attitudes towards the notion of illness, medicine, and the role of the physician all proved to be influential factors in overall perceptions of direct-to-consumer advertising of prescription medications.

Direct-to-consumer Advertising of Prescription Drugs

Author : United States. Congress. Senate. Special Committee on Aging
Publisher :
ISBN 13 :
Total Pages : 152 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Direct-to-consumer Advertising of Prescription Drugs by : United States. Congress. Senate. Special Committee on Aging

Download or read book Direct-to-consumer Advertising of Prescription Drugs written by United States. Congress. Senate. Special Committee on Aging and published by . This book was released on 2003 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Routledge Companion to Advertising and Promotional Culture

Author : Emily West
Publisher : Routledge
ISBN 13 : 1135095574
Total Pages : 469 pages
Book Rating : 4.1/5 (35 download)

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Book Synopsis The Routledge Companion to Advertising and Promotional Culture by : Emily West

Download or read book The Routledge Companion to Advertising and Promotional Culture written by Emily West and published by Routledge. This book was released on 2013-02-11 with total page 469 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Advertising and Promotional Culture provides an essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. The book contains eight sections: Historical Perspectives considers the historical roots and their relationship to recent changes of contemporary advertising and promotional practice. Political Economy examines how market forces, corporate ownership, and government policies shape the advertising and media promotion environment. Globalization presents work on advertising and marketing as a global, intercultural, and transnational practice. Audiences as Labor, Consumers, Interpreters, Fans introduces how people construct promotional meaning and are constructed as consumers, markets, and labor by advertising forces. Identities analyzes the ways that advertising constructs images and definitions of groups -- such as gender, race and the child -- through industry labor practices, marketing, as well as through representation in advertising texts. Social Institutions looks at the pervasiveness of advertising strategies in different social domains, including politics, music, housing, and education. Everyday Life highlights how a promotional ethos and advertising initiatives pervade self image, values, and relationships. The Environment interrogates advertising’s relationship to environmental issues, the promotional efforts of corporations to construct green images, and mass consumption’s relationship to material waste. With chapters written by leading international scholars working at the intersections of media studies and advertising studies, this book is a go-to source for those looking to understand the ways advertising has shaped consumer culture, in the past and present.

Now You See It

Author : Cathy N. Davidson
Publisher : Penguin
ISBN 13 : 1101517727
Total Pages : 368 pages
Book Rating : 4.1/5 (15 download)

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Book Synopsis Now You See It by : Cathy N. Davidson

Download or read book Now You See It written by Cathy N. Davidson and published by Penguin. This book was released on 2011-08-18 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: A digital innovator shows how we can thrive in the new technological age. When Cathy Davidson and Duke University gave free iPods to the freshman class in 2003, critics said they were wasting their money. Yet when students in practically every discipline invented academic uses for their music players, suddenly the idea could be seen in a new light-as an innovative way to turn learning on its head. This radical experiment is at the heart of Davidson's inspiring new book. Using cutting-edge research on the brain, she shows how "attention blindness" has produced one of our society's greatest challenges: while we've all acknowledged the great changes of the digital age, most of us still toil in schools and workplaces designed for the last century. Davidson introduces us to visionaries whose groundbreaking ideas-from schools with curriculums built around video games to companies that train workers using virtual environments-will open the doors to new ways of working and learning. A lively hybrid of Thomas Friedman and Norman Doidge, Now You See It is a refreshingly optimistic argument for a bold embrace of our connected, collaborative future.

Innovation and Marketing in the Pharmaceutical Industry

Author : Min Ding
Publisher : Springer Science & Business Media
ISBN 13 : 1461478014
Total Pages : 763 pages
Book Rating : 4.4/5 (614 download)

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Book Synopsis Innovation and Marketing in the Pharmaceutical Industry by : Min Ding

Download or read book Innovation and Marketing in the Pharmaceutical Industry written by Min Ding and published by Springer Science & Business Media. This book was released on 2013-10-31 with total page 763 pages. Available in PDF, EPUB and Kindle. Book excerpt: The pharmaceutical industry is one of today’s most dynamic and complex industries, involving commercialization of cutting-edge scientific research, a huge web of stakeholders (from investors to doctors), multi-stage supply chains, fierce competition in the race to market, and a challenging regulatory environment. The stakes are high, with each new product raising the prospect of spectacular success—or failure. Worldwide revenues are approaching $1 trillion; in the U.S. alone, marketing for pharmaceutical products is, itself, a multi-billion dollar industry. In this volume, the editors showcase contributions from experts around the world to capture the state of the art in research, analysis, and practice, and covering the full spectrum of topics relating to innovation and marketing, including R&D, promotion, pricing, branding, competitive strategy, and portfolio management. Chapters include such features as: · An extensive literature review, including coverage of research from fields other than marketing · an overview of how practitioners have addressed the topic · introduction of relevant analytical tools, such as statistics and ethnographic studies · suggestions for further research by scholars and students The result is a comprehensive, state-of-the-art resource that will be of interest to researchers, policymakers, and practitioners, alike.

Consumers' Attitudes and Behavior Toward Direct-to-consumer Advertising of Prescription Medicines

Author : Nithima Sumpradit
Publisher :
ISBN 13 :
Total Pages : 188 pages
Book Rating : 4.:/5 (429 download)

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Book Synopsis Consumers' Attitudes and Behavior Toward Direct-to-consumer Advertising of Prescription Medicines by : Nithima Sumpradit

Download or read book Consumers' Attitudes and Behavior Toward Direct-to-consumer Advertising of Prescription Medicines written by Nithima Sumpradit and published by . This book was released on 1999 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Global Issues in Pharmaceutical Marketing

Author : Lea Prevel Katsanis
Publisher : Routledge
ISBN 13 : 1136313303
Total Pages : 193 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Global Issues in Pharmaceutical Marketing by : Lea Prevel Katsanis

Download or read book Global Issues in Pharmaceutical Marketing written by Lea Prevel Katsanis and published by Routledge. This book was released on 2015-07-16 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Issues in Pharmaceutical Marketing presents a balanced, research-based perspective combined with a practical outlook on the current issues faced by the ethical, biotech, and generic segments of the pharmaceutical industry. It integrates an analytical approach with a global view to examine such issues as market access, digital marketing, emerging markets, branding, and more. The book covers not only the North American and Western European markets, but focuses on non-Western markets, such as Latin America and Asia. Each chapter is written as an individual essay about a given issue, and where relevant, original cases are provided to illustrate how these issues are currently managed by the global industry. This book offers a thoughtful and thorough description of the industry’s current situation and integrates the latest scholarly and industry research from different disciplines in one place for convenient reference. It may be used in the following ways: To stimulate class discussions and inspire new streams of research for academics and graduate students; To introduce the industry to those interested in a career, to orient new industry hires, or to provide experienced practitioners with current research that will enhance their knowledge; To provide an understanding of the industry for those in the healthcare sector, such as physicians, pharmacists, as well as medical and pharmacy students; and To present recent and relevant research for those in government, public or private payers, and public policy environments to facilitate their decision making. This book will prove to be a useful resource and an important source of information for academics and their students, professionals, and policymakers around the world.

Pharmaceutical Advertising as a Source of Consumer Self-Empowerment

Author : Isabell Koinig
Publisher : Springer
ISBN 13 : 3658131349
Total Pages : 393 pages
Book Rating : 4.6/5 (581 download)

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Book Synopsis Pharmaceutical Advertising as a Source of Consumer Self-Empowerment by : Isabell Koinig

Download or read book Pharmaceutical Advertising as a Source of Consumer Self-Empowerment written by Isabell Koinig and published by Springer. This book was released on 2016-03-09 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: Isabell Koinig examines how a standardized promotional message for a fictitious over-the-counter (OTC) medication is perceived by consumers in four different countries (Austria, Germany, the U.S., and Brazil), and the degree to which it contributes to their self-empowerment. Building on previous research, informative appeals were expected to not only be most appealing, but also to aid consumers in making qualified and reasonable decisions, educating and “empowering” them by strengthening their beliefs in their own capabilities. A field study on three continents revealed mixed promotional messages to be most effective with regard to both ad evaluation and consumer self-empowerment.

The SAGE Handbook of Marketing Ethics

Author : Lynne Eagle
Publisher : SAGE
ISBN 13 : 1529738571
Total Pages : 975 pages
Book Rating : 4.5/5 (297 download)

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Book Synopsis The SAGE Handbook of Marketing Ethics by : Lynne Eagle

Download or read book The SAGE Handbook of Marketing Ethics written by Lynne Eagle and published by SAGE. This book was released on 2020-10-05 with total page 975 pages. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consumer research. This handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions. PART 1: Foundations of Marketing Ethics PART 2: Theoretical and Research Approaches to Marketing Ethics PART 3: Marketing Ethics and Social Issues PART 4: Issues in Consumer Ethics PART 5: Ethical Issues in Specific Sectors PART 6: Ethical Issues in the Marketing Mix PART 7: Concluding Comments and Reflections

Prescription Drugs

Author : U S Government Accountability Office (G
Publisher : BiblioGov
ISBN 13 : 9781289022525
Total Pages : 26 pages
Book Rating : 4.0/5 (225 download)

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Book Synopsis Prescription Drugs by : U S Government Accountability Office (G

Download or read book Prescription Drugs written by U S Government Accountability Office (G and published by BiblioGov. This book was released on 2013-06 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pursuant to a congressional request, GAO reviewed five technical studies conducted by a marketing research firm which claim that direct-to-consumer prescription drug advertising is increasing among both physicians and consumers, focusing on whether the methodology sufficiently ensured the accuracy and generalizability of its claim. GAO found that: (1) the physicians' surveys in the marketing firm's studies could not be generalized, since the firm did not make adjustments to ensure that the sample adequately represented physicians included on the American Medical Association's (AMA) Master List and those who had an office practice; (2) the validity of the physician survey findings were questionable, since response rates were only 11 percent or less, far below normal standards for opinion surveys; (3) the consumer surveys did not permit a generalizable measurement of consumer opinions, since the study design did not effectively ensure that the sample's opinions matched the population's opinions about direct-to-consumer advertising; (4) the validity of the consumer survey findings was questionable, since the response rates for the consumer samples were below normal standards, making it impossible to know whether the opinions of the nonrespondents were the same as those of the respondents; and (5) in many cases the studies' analytical interpretations of responses were not consistent with conventional analyses of data used in opinion research.

Advances in Communication, Devices and Networking

Author : Rabindranath Bera
Publisher : Springer Nature
ISBN 13 : 981154932X
Total Pages : 502 pages
Book Rating : 4.8/5 (115 download)

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Book Synopsis Advances in Communication, Devices and Networking by : Rabindranath Bera

Download or read book Advances in Communication, Devices and Networking written by Rabindranath Bera and published by Springer Nature. This book was released on 2020-07-27 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book covers recent trends in the field of devices, wireless communication and networking. It gathers selected papers presented at the International Conference on Communication, Devices and Networking (ICCDN 2019), which was organized by the Department of Electronics and Communication Engineering, Sikkim Manipal Institute of Technology, Sikkim, India, on 9–10 December 2019. Gathering cutting-edge research papers prepared by researchers, engineers and industry professionals, it will help young and experienced scientists and developers alike to explore new perspectives, and offer them inspirations on how to address real-world problems in the areas of electronics, communication, devices and networking.

Prescription Drugs

Author : U S Government Accountability Office (G
Publisher : BiblioGov
ISBN 13 : 9781289088880
Total Pages : 44 pages
Book Rating : 4.0/5 (888 download)

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Book Synopsis Prescription Drugs by : U S Government Accountability Office (G

Download or read book Prescription Drugs written by U S Government Accountability Office (G and published by BiblioGov. This book was released on 2013-06 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pursuant to a congressional request, GAO reviewed direct-to-consumer advertising (DTCA) of prescription drugs, focusing on: (1) its potential benefits or detriments; (2) consumer and physician attitudes toward DTCA and the confidence placed in this knowledge; and (3) existing research gaps regarding DTCA. GAO found that: (1) the many benefits cited as possible effects of DTCA included consumer education, price reduction, and patient involvement in health care, and the detriments included physician shopping, increased costs, and inadequate risk information; (2) the findings from the few studies conducted to determine the possible effects of DTCA did not apply to all types of advertising or to all consumers; (3) the few research studies of physicians' and consumers' opinions of DTCA were limited since the studies did not systematically address the advertising and media differences, and sampling designs were flawed; (4) as a result of the limitations, those studies did not measure the extent to which opinions about DTCA were positive or negative or short-term changes in those opinions; (5) studies indicated that, generally, physicians opposed DTCA because they believed that it would undermine the physician-patient relationship with the extent of their opposition depending on the type of DTCA, the media, and the content; (6) since most consumers were unaware of DTCA, they based their opinions about it on other experiences, such as other products' advertisements; (7) in general, consumers supported DTCA because they believed that it would provide them with information; (8) there was limited information regarding whether DTCA effects differed by media or content; and (9) such gaps as the effect of widespread advertising on drug prices may not be possible to study before the actual widespread implementation of DTCA.

IMC

Author : Thomas R. Duncan
Publisher :
ISBN 13 :
Total Pages : 824 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis IMC by : Thomas R. Duncan

Download or read book IMC written by Thomas R. Duncan and published by . This book was released on 2002 with total page 824 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an applied text with a strong brand message. Most texts on the market teach functions but neglect integration and organization, which should be the very foundation of Marketing. This text answers the questions of "when to use, how to use, and who should be involved" in the interrelated functions of Marketing today. This text also teaches the cost effectiveness of developing brand relationship (managing the ongoing dialogue between buyer and seller)and how to truly integrate the consumer into Business-to-business marketing vs. Business-to-consumer marketing (B2B and B2C).