How Behavioral Economic Method Influences

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Misbehaving: The Making of Behavioral Economics

Author : Richard H. Thaler
Publisher : W. W. Norton & Company
ISBN 13 : 0393246779
Total Pages : 502 pages
Book Rating : 4.3/5 (932 download)

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Book Synopsis Misbehaving: The Making of Behavioral Economics by : Richard H. Thaler

Download or read book Misbehaving: The Making of Behavioral Economics written by Richard H. Thaler and published by W. W. Norton & Company. This book was released on 2015-05-11 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the Nobel Prize in Economics Get ready to change the way you think about economics. Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans—predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth—and change the way we think about economics, ourselves, and our world. Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments. Coupling recent discoveries in human psychology with a practical understanding of incentives and market behavior, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV game shows, the NFL draft, and businesses like Uber. Laced with antic stories of Thaler’s spirited battles with the bastions of traditional economic thinking, Misbehaving is a singular look into profound human foibles. When economics meets psychology, the implications for individuals, managers, and policy makers are both profound and entertaining. Shortlisted for the Financial Times & McKinsey Business Book of the Year Award

Michigan Journal of Economics

Author :
Publisher : UM Libraries
ISBN 13 :
Total Pages : 370 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Michigan Journal of Economics by :

Download or read book Michigan Journal of Economics written by and published by UM Libraries. This book was released on 1980 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt:

How Behavioral Economics Influences Management Decision-Making

Author : Kelly Monahan
Publisher : Academic Press
ISBN 13 : 0128135689
Total Pages : 279 pages
Book Rating : 4.1/5 (281 download)

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Book Synopsis How Behavioral Economics Influences Management Decision-Making by : Kelly Monahan

Download or read book How Behavioral Economics Influences Management Decision-Making written by Kelly Monahan and published by Academic Press. This book was released on 2018-07-20 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: How Behavioral Economics Influences Management Decision-Making: A New Paradigm critically reexamines the management function in 21st century workplaces. The book seeks to examine and explain the real-world behaviors of employees and acknowledge the human nature that binds us all together and how to appeal to these characteristics in order to help organizations prosper. It explores well-observed but rarely understood features of employee cognition and irrationality, challenging the dominant discourse and offering an alternative to gain greater competitive advantage in today's complex markets. It also provides an effective new framework on the best ways to develop relevant management skills as they pertain to hiring, performance management, change management, employee engagement, and goal setting. As the knowledge economy continues to grow, the social bonds within companies will prove to be a key differentiation to deliver on the next big idea. Developing productive decisions with staff in the talent-driven global economy increasingly requires the development of "intrinsic" meaning in work, a human-centered work-place culture, and human-focused working practices. This book tackles these topics in comprehensive and efficient detail. Provides a framework to simply and effectively apply behavioral principles in organizations of any size Focuses on agent motivations and behavior and how they directly impact talent management in the knowledge economy Highlights empirical studies, detailing the impact of heuristics on hiring, performance management, change management, employee engagement, and goal-setting decisions

Advances in Behavioral Economics

Author : Colin F. Camerer
Publisher : Princeton University Press
ISBN 13 : 1400829119
Total Pages : 769 pages
Book Rating : 4.4/5 (8 download)

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Book Synopsis Advances in Behavioral Economics by : Colin F. Camerer

Download or read book Advances in Behavioral Economics written by Colin F. Camerer and published by Princeton University Press. This book was released on 2011-12-12 with total page 769 pages. Available in PDF, EPUB and Kindle. Book excerpt: Twenty years ago, behavioral economics did not exist as a field. Most economists were deeply skeptical--even antagonistic--toward the idea of importing insights from psychology into their field. Today, behavioral economics has become virtually mainstream. It is well represented in prominent journals and top economics departments, and behavioral economists, including several contributors to this volume, have garnered some of the most prestigious awards in the profession. This book assembles the most important papers on behavioral economics published since around 1990. Among the 25 articles are many that update and extend earlier foundational contributions, as well as cutting-edge papers that break new theoretical and empirical ground. Advances in Behavioral Economics will serve as the definitive one-volume resource for those who want to familiarize themselves with the new field or keep up-to-date with the latest developments. It will not only be a core text for students, but will be consulted widely by professional economists, as well as psychologists and social scientists with an interest in how behavioral insights are being applied in economics. The articles, which follow Colin Camerer and George Loewenstein's introduction, are by the editors, George A. Akerlof, Linda Babcock, Shlomo Benartzi, Vincent P. Crawford, Peter Diamond, Ernst Fehr, Robert H. Frank, Shane Frederick, Simon Gächter, David Genesove, Itzhak Gilboa, Uri Gneezy, Robert M. Hutchens, Daniel Kahneman, Jack L. Knetsch, David Laibson, Christopher Mayer, Terrance Odean, Ted O'Donoghue, Aldo Rustichini, David Schmeidler, Klaus M. Schmidt, Eldar Shafir, Hersh M. Shefrin, Chris Starmer, Richard H. Thaler, Amos Tversky, and Janet L. Yellen.

Behavioral Economic Method Predicts How Employee Influences

Author : Johnny Ch LOK
Publisher :
ISBN 13 : 9781702312219
Total Pages : 408 pages
Book Rating : 4.3/5 (122 download)

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Book Synopsis Behavioral Economic Method Predicts How Employee Influences by : Johnny Ch LOK

Download or read book Behavioral Economic Method Predicts How Employee Influences written by Johnny Ch LOK and published by . This book was released on 2019-10-24 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can apply behavioral economy method raises basic stable income consumer consumption desireEconomists aim to develop models of human behavior and interactions in consumption markets. But consumers behave in complex ways, such as how to predict consumers to make rational decisions in consumption processes. Moreover, self-consumption control and motivation can vary significantly across different individual consumer.In order to build useful consumption prediction models, economists make simplifying assumptions, aims to predict how to raise stable basic income consumer target group consumption more success. However, behavioral economy method is one kind of accurate consumption prediction method. It can be applied to predict economic decision-making to every consumer consumption choice more accurate raising whose consumption desire?I shall indicate how to apply different behavioral economy methods to raise stable basic stable income target consumer group consumption desire in these different consumption situation ( consumption environment) aspects as below:1.Stable basic stable income consumer group consumption great or small amount desireThe consumption of products and services is a fundamental part of consumer's welfare. Basically, every one who has stable basic stable income, who will like to consume any products and services. Even, consumption great or small amount desire won't be depended on whether the person whose income is more or less. It means low income level of people will still like to consume great amount to buy expensive products or consume expensive services, because consumption is human's part of life and basic needs. This stable basic income people will like to consume, because they have stable income source when they do not worry about unemployment occurrence to cause them have no enough money to support their life. Otherwise, non-stable basic stable income people won't like to consume because they feel they have no stable basic income source to support their life and they will worry about unemployment occurrence any time. Hence, stable basic income people will have more consumption desire to compare non-stable basic stable income people in any countries usually. Behavioral economic method indicates they feel their economic benefits will be loss if they planned to buy any products or consume any services easily. So, they prefer to save money in bank more than consumption.

How Behavioral Economic Method Influences

Author : Johnny Ch LOK
Publisher :
ISBN 13 : 9781795109833
Total Pages : 47 pages
Book Rating : 4.1/5 (98 download)

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Book Synopsis How Behavioral Economic Method Influences by : Johnny Ch LOK

Download or read book How Behavioral Economic Method Influences written by Johnny Ch LOK and published by . This book was released on 2019-01-25 with total page 47 pages. Available in PDF, EPUB and Kindle. Book excerpt: ChapterThreeHow to Apply behavioral economy method to assist government to implement policy Can behavioral economic method be applied to different countries' governments to assist them to implement policies to threaten product sellers or service providers to make monopoly price sale behaviors any time easily? This is one fun question to concern whether governments can predict when any manufacturers or service providers who make sale price or service price in order to protect consumers' shopping benefit from any product sellers or service providers rise price monopoly in unfair sale behaviors or sale transactions in markets.I shall indicate some product sale cases to explain whether behavioral economy method can be applied to threaten sellers' unfair sale behaviours in business environment as below:For considering policy toward smorking sellers' cigarettes sale behaviours that is arguably not much different from the behaviour of pedestrians from foreign countries in London big city, UK country cexample. In contrast to a preference for some people do get pleasure from the smoking decision to enjoy the short term benefit and accept the long term risk is irrational for London city, UK smokers. However, in the United States and no doubt anymore, there is likely a consus that starting to smoke is irrational and that it would be desirable to prevent anyone from starting to smoke and to help all current smokers break the smoking habit. Therefore, there is no consensus among either the public of among professional economists, including behavioral economists that smoking should be banned to implement policy from government easily . Because smoking will be some current smokers' habits, e.g. they need to smoke at least one tobacco per day habitually. Although, tobacco sale price is possible high. But, they can't choose to smoke less, due to habit causes , they will feel smoking seems to be eating rice every day. But, it is possible if the tobacco brand seller rises tobacco price sightly. It will influence the current smokers choose to buy another brand tobacco to smoke in possible. So, habitual smokers will be harder to control to reduce smoke tobacco or cigarette number.Indeed, ban on tobacco products to sell to public, it is different to implement. it is similar to another similar alcohol products under prohibition. It is also different to ban, due to the alcohol habitual drinkers can not control to drink less alcohol. They will be possible to reduce to buy the brand of alcohol to drink, if the brand of alcohol seller rises sale price high suddenly. They will not choose not to buy any more alcohol to drink. They will only choose to buy another brand of alcohol to drink to replace the rising price of alcohol brand. Hence, in tobacco and alcohol raising sale price prohibition policy market, every government is different to ban their number to sell to public easily. Due to habits have caused the current tobacco smokers or alcohol drinkers their essential soft drink or smoking tool to satisfy their enjoyable smoking or drinking feeling for physical need.As with alcohol under prohibition, a ban on smoking would likely result in a black market for cigarettes. Supply in that market would be provided by criminal organizations attractively. Due to governments are different to ban cigarettes or tobaccos and alcohol sale number to be control to reduce to let alcohol or smoking consumers to buy. Because these both kinds of consumers who won't reduce to buy any brands of tobaccos or alcohols to drink or smoke easily, even they raise their price sightly. It is based on their habitual smoking or drink alcohol behaviours than often.

Behavioral Law and Economics

Author : Eyal Zamir
Publisher : Oxford University Press
ISBN 13 : 0190901349
Total Pages : 641 pages
Book Rating : 4.1/5 (99 download)

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Book Synopsis Behavioral Law and Economics by : Eyal Zamir

Download or read book Behavioral Law and Economics written by Eyal Zamir and published by Oxford University Press. This book was released on 2018 with total page 641 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the past few decades, economic analysis of law has been challenged by a growing body of experimental and empirical studies that attest to prevalent and systematic deviations from the assumptions of economic rationality. While the findings on bounded rationality and heuristics and biases were initially perceived as antithetical to standard economic and legal-economic analysis, over time they have been largely integrated into mainstream economic analysis, including economic analysis of law. Moreover, the impact of behavioral insights has long since transcended purely economic analysis of law: in recent years, the behavioral movement has become one of the most influential developments in legal scholarship in general. Behavioral Law and Economics offers a state-of-the-art overview of the field. Eyal Zamir and Doron Teichman survey the entire body of psychological research that lies at the basis of behavioral analysis of law, and critically evaluate the core methodological questions of this area of research. Following this, the book discusses the fundamental normative questions stemming from the psychological findings on bounded rationality, and explores their implications for setting the law's goals and designing the means to attain them. The book then provides a systematic and critical examination of the contributions of behavioral studies to all major fields of law including: property, contracts, consumer protection, torts, corporate, securities regulation, antitrust, administrative, constitutional, international, criminal, and evidence law, as well as to the behavior of key players in the legal arena: litigants and judicial decision-makers.

How Behavioral Economy Influences

Author : Johnny Ch LOK
Publisher :
ISBN 13 : 9781521714867
Total Pages : 416 pages
Book Rating : 4.7/5 (148 download)

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Book Synopsis How Behavioral Economy Influences by : Johnny Ch LOK

Download or read book How Behavioral Economy Influences written by Johnny Ch LOK and published by . This book was released on 2017-06-29 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, it divides part one and part two. In part one, it shall indicate how the process of behaviour economic field develops, then I shall show what methods are used to measure behavioural economy. Next, I shall indicate what the main two categories of behavioural economy are as well as I shall explain what risky and uncertain outcomes of individual behavior economic theories are as well as what behavioral game theory is. Finally, I shall explain behavioral economic principles of policy makers or decision makers as well as I shall also analyze whether behavioral economy and psychology which has close relationship. In part two, I shall indicate underground train and Disney entertainment theme park and University and unground train transportation and environmental protection businessmen etc. enterprises to explain how which can apply psychological methods to predict which client's preferable behavioral choice to achieve economic benefits more easily. Thus, if company or individual businessman can predict labour psychology or client psychological consumption behavior. Then, which can have more confidence to attract more clients or reduce labour turnover. This book is suitable to any economists or policy makers or individual consumption makers or students or businessmen who have interest to learn how to apply behavioural economy methods to judge to do the most reasonable or the most right economic activities to achieve economic benefit in everyday life.

Behavioral Economics For Dummies

Author : Morris Altman
Publisher : John Wiley & Sons
ISBN 13 : 1118085035
Total Pages : 384 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Behavioral Economics For Dummies by : Morris Altman

Download or read book Behavioral Economics For Dummies written by Morris Altman and published by John Wiley & Sons. This book was released on 2012-02-28 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to the study of how and why you really make financial decisions While classical economics is based on the notion that people act with rational self-interest, many key money decisions—like splurging on an expensive watch—can seem far from rational. The field of behavioral economics sheds light on the many subtle and not-so-subtle factors that contribute to our financial and purchasing choices. And in Behavioral Economics For Dummies, readers will learn how social and psychological factors, such as instinctual behavior patterns, social pressure, and mental framing, can dramatically affect our day-to-day decision-making and financial choices. Based on psychology and rooted in real-world examples, Behavioral Economics For Dummies offers the sort of insights designed to help investors avoid impulsive mistakes, companies understand the mechanisms behind individual choices, and governments and nonprofits make public decisions. A friendly introduction to the study of how and why people really make financial decisions The author is a professor of behavioral and institutional economics at Victoria University An essential component to improving your financial decision-making (and even to understanding current events), Behavioral Economics For Dummies is important for just about anyone who has a bank account and is interested in why—and when—they spend money.

Behavioral Economics and Its Applications

Author : Peter Diamond
Publisher : Princeton University Press
ISBN 13 : 1400829143
Total Pages : 331 pages
Book Rating : 4.4/5 (8 download)

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Book Synopsis Behavioral Economics and Its Applications by : Peter Diamond

Download or read book Behavioral Economics and Its Applications written by Peter Diamond and published by Princeton University Press. This book was released on 2012-01-12 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the last decade, behavioral economics, borrowing from psychology and sociology to explain decisions inconsistent with traditional economics, has revolutionized the way economists view the world. But despite this general success, behavioral thinking has fundamentally transformed only one field of applied economics-finance. Peter Diamond and Hannu Vartiainen's Behavioral Economics and Its Applications argues that behavioral economics can have a similar impact in other fields of economics. In this volume, some of the world's leading thinkers in behavioral economics and general economic theory make the case for a much greater use of behavioral ideas in six fields where these ideas have already proved useful but have not yet been fully incorporated--public economics, development, law and economics, health, wage determination, and organizational economics. The result is an attempt to set the agenda of an important development in economics--an agenda that will interest policymakers, sociologists, and psychologists as well as economists. Contributors include Ian Ayres, B. Douglas Bernheim, Truman F. Bewley, Colin F. Camerer, Anne Case, Michael D. Cohen, Peter Diamond, Christoph Engel, Richard G. Frank, Jacob Glazer, Seppo Honkapohja, Christine Jolls, Botond Koszegi, Ulrike Malmendier, Sendhil Mullainathan, Antonio Rangel, Emmanuel Saez, Eldar Shafir, Sir Nicholas Stern, Jean Tirole, Hannu Vartiainen, and Timothy D. Wilson.

Behavioral Economics

Author : Philip J. Corr
Publisher :
ISBN 13 : 9781138228900
Total Pages : 249 pages
Book Rating : 4.2/5 (289 download)

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Book Synopsis Behavioral Economics by : Philip J. Corr

Download or read book Behavioral Economics written by Philip J. Corr and published by . This book was released on 2018 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is behavioral economics and why is it important? -- The ascent and dissent of economics -- Econ: homo economicus -- Human: more homer (simpson) than homo economicus -- Manners, monkeys and moods -- Nudge: whys, ways and weasels -- Sell! the commercial (and political) world of persuasion

Behavioural Economics: A Very Short Introduction

Author : Michelle Baddeley
Publisher : Oxford University Press
ISBN 13 : 019107117X
Total Pages : 169 pages
Book Rating : 4.1/5 (91 download)

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Book Synopsis Behavioural Economics: A Very Short Introduction by : Michelle Baddeley

Download or read book Behavioural Economics: A Very Short Introduction written by Michelle Baddeley and published by Oxford University Press. This book was released on 2017-01-19 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traditionally economists have based their economic predictions on the assumption that humans are super-rational creatures, using the information we are given efficiently and generally making selfish decisions that work well for us as individuals. Economists also assume that we're doing the very best we can possibly do - not only for today, but over our whole lifetimes too. But increasingly the study of behavioural economics is revealing that our lives are not that simple. Instead, our decisions are complicated by our own psychology. Each of us makes mistakes every day. We don't always know what's best for us and, even if we do, we might not have the self-control to deliver on our best intentions. We struggle to stay on diets, to get enough exercise and to manage our money. We misjudge risky situations. We are prone to herding: sometimes peer pressure leads us blindly to copy others around us; other times copying others helps us to learn quickly about new, unfamiliar situations. This Very Short Introduction explores the reasons why we make irrational decisions; how we decide quickly; why we make mistakes in risky situations; our tendency to procrastination; and how we are affected by social influences, personality, mood and emotions. The implications of understanding the rationale for our own financial behaviour are huge. Behavioural economics could help policy-makers to understand the people behind their policies, enabling them to design more effective policies, while at the same time we could find ourselves assaulted by increasingly savvy marketing. Michelle Baddeley concludes by looking forward, to see what the future of behavioural economics holds for us. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

Learning Behavioral Economy Edition 3

Author : John Lok
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.8/5 (866 download)

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Book Synopsis Learning Behavioral Economy Edition 3 by : John Lok

Download or read book Learning Behavioral Economy Edition 3 written by John Lok and published by . This book was released on 2022-04-26 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is concerned how to apply behavioral economy method to predict consumer behavior. This book divides two parts, first part introduce what is behavioral economy asn second part explains how environment influences consumer behavior. In Behavioral economics part, it can provide more realistic psychological foundations. This book is intended to explain why consumer behaviors and economy has close relationship and apply economic concept to explain how the consumer chooses to do whose consumption of decision.In part one, it shall indicate how the process of behaviour economic field develops, then I shall show what methods are used to measure behavioural economy. Next, I shall indicate what the main two categories of behavioural economy are as well as I shall explain what risky and uncertain outcomes of individual behavior economic theories are as well as what behavioral game theory is. Finally, I shall explain how policy makers or decision makers can apply behavioral economy concept to do whose policy decision as well as I shall also indicate why behavioral economy and psychology which has close relationship to influence consumption of decision.

Oxford Textbook of Global Public Health

Author : Roger Detels
Publisher : Oxford University Press
ISBN 13 : 019881013X
Total Pages : 1717 pages
Book Rating : 4.1/5 (988 download)

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Book Synopsis Oxford Textbook of Global Public Health by : Roger Detels

Download or read book Oxford Textbook of Global Public Health written by Roger Detels and published by Oxford University Press. This book was released on 2017 with total page 1717 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sixth edition of the hugely successful, internationally recognised textbook on global public health and epidemiology, with 3 volumes comprehensively covering the scope, methods, and practice of the discipline

Behavioral Economics and Public Health

Author : Christina A. Roberto
Publisher : Oxford University Press, USA
ISBN 13 : 019939833X
Total Pages : 385 pages
Book Rating : 4.1/5 (993 download)

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Book Synopsis Behavioral Economics and Public Health by : Christina A. Roberto

Download or read book Behavioral Economics and Public Health written by Christina A. Roberto and published by Oxford University Press, USA. This book was released on 2016 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Behavioral economics has potential to offer novel solutions to some of today's most pressing public health problems: How do we persuade people to eat healthy and lose weight? How can health professionals communicate health risks in a way that is heeded? How can food labeling be modified to inform healthy food choices? Behavioral Economics and Public Health is the first book to apply the groundbreaking insights of behavioral economics to the persisting problems of health behaviors and behavior change. In addition to providing a primer on the behavioral economics principles that are most relevant to public health, this book offers details on how these principles can be employed to mitigating the world's greatest health threats, including obesity, smoking, risky sexual behavior, and excessive drinking. With contributions from an international team of scholars from psychology, economics, marketing, public health, and medicine, this book is a trailblazing new approach to the most difficult and important problems of our time.

The Oxford Handbook of Behavioral Economics and the Law

Author : Eyal Zamir
Publisher : Oxford Handbooks
ISBN 13 : 0199945470
Total Pages : 841 pages
Book Rating : 4.1/5 (999 download)

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Book Synopsis The Oxford Handbook of Behavioral Economics and the Law by : Eyal Zamir

Download or read book The Oxford Handbook of Behavioral Economics and the Law written by Eyal Zamir and published by Oxford Handbooks. This book was released on 2014 with total page 841 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'The Oxford Handbook of Behavioral Economics and Law' brings together leading scholars of law, psychology, and economics to provide an up-to-date and comprehensive analysis of this field of research, including its strengths and limitations as well as a forecast of its future development. Its twenty-nine chapters are organized into four parts.

Behavioral Economics

Author : Masao Ogaki
Publisher : Springer
ISBN 13 : 9811064393
Total Pages : 211 pages
Book Rating : 4.8/5 (11 download)

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Book Synopsis Behavioral Economics by : Masao Ogaki

Download or read book Behavioral Economics written by Masao Ogaki and published by Springer. This book was released on 2018-02-05 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is intended as a textbook for a course in behavioral economics for advanced undergraduate and graduate students who have already learned basic economics. The book will also be useful for introducing behavioral economics to researchers. Unlike some general audience books that discuss behavioral economics, this book does not take a position of completely negating traditional economics. Its position is that both behavioral and traditional economics are tools that have their own uses and limitations. Moreover, this work makes clear that knowledge of traditional economics is a necessary basis to fully understand behavioral economics. Some of the special features compared with other textbooks on behavioral economics are that this volume has full chapters on neuroeconomics, cultural and identity economics, and economics of happiness. These are distinctive subfields of economics that are different from, but closely related to, behavioral economics with many important overlaps with behavioral economics. Neuroeconomics, which is developing fast partly because of technological progress, seeks to understand how the workings of our minds affect our economic decision making. In addition to a full chapter on neuroeconomics, the book provides explanations of findings in neuroeconomics in chapters on prospect theory (a major decision theory of behavioral economics under uncertainty), intertemporal economic behavior, and social preferences (preferences that exhibit concerns for others). Cultural and identity economics seek to explain how cultures and people’s identities affect economic behaviors, and economics of happiness utilizes measures of subjective well-being. There is also a full chapter on behavioral normative economics, which evaluates economic policies based on findings and theories of behavioral economics.