How Any Agent Can Escape the Price Battlefield

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Publisher : Independently Published
ISBN 13 : 9781797679679
Total Pages : 0 pages
Book Rating : 4.6/5 (796 download)

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Book Synopsis How Any Agent Can Escape the Price Battlefield by : Ben Page

Download or read book How Any Agent Can Escape the Price Battlefield written by Ben Page and published by Independently Published. This book was released on 2019-02-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In How Any Agent Can Escape the Price Battlefield, Ben Page shares his proven step-by-step method for winning more quality clients BEFORE any talk of price, coverage, service, or value pitch. This isn't theory, it's the result of a 20-year quest to sell more insurance inside of his agencies. It also is NOT what you'd expect. It is NOT the tired old (and limited) advice to sell value. It's unlike anything you're likely to hear from marketing reps, well-meaning managers, or self-proclaimed gurus who aren't in the trenches selling. They often encourage agents to do what Page calls "Pitching for Policies" by making value arguments (i.e., look at all of these benefits for the price!). While Page agrees that value arguments are better than just price quotes, they are nothing compared to the secrets he shares in his book. Section One: Discover the Real Game People aren't really looking for insurance. People aren't really convinced by a proposal (value argument). Discover what they are really looking for, what most agents never give them, and how you can be one of the few that gets what it's about (hint: NOT a value argument). Section Two: Win the Real Game Positioning secrets to attract and win (Who, What, How and Advantages). How to say NO to bad business and leave them still loving you. How smart marketing can turn shoppers into ideal prospects. How nurturing low-cost referrals can help you dominate any niche. Learn about the cause/effect sales chain that most agents ignore. Discover the oft-forgotten investigation phase and how to make it work for you. Turn one of the most pivotal moments in a shoppers' experience to your advantage. Find out why every second from inquiry to connection matters more than nearly all agents realize. How you can Stop the Shop and win a ton of business without your competitors ever knowing. Learn Ben's proven first conversation script to make the sale BEFORE any additional work. Found out how to kill procrastination, improve follow-up, and go from first conversation to bound a lot faster, with less headaches, and in a way that leaves prospects LOVING you. Finally, learn why the presentation is the least important part of the process and how to really win. Section Three: Bonus Learn tips to win any price battles you might find yourself in. This will happen much less as you start winning outside of price or value arguments, but it's good to know! Best tips for leading your sales agents to greatness in ways that few agency owners know about. Find out what makes a good pipeline manager and how it can support your sales efforts. Learn a radically different paradigm that puts the agent, not the proposal, front-and-center in the game to win clients. It's packed with solid little-known principles, strategies, and tactics that can help any insurance agent WIN a lot more quality business in a way that is entirely more fun, many times more effective, and not so driven by price. If you're an insurance agent, sales manager, or agency owner--buy this book. You won't regret it.

Power Position Your Agency

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Author :
Publisher : eBookIt.com
ISBN 13 : 1456608169
Total Pages : 109 pages
Book Rating : 4.4/5 (566 download)

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Book Synopsis Power Position Your Agency by : Troy Korsgaden

Download or read book Power Position Your Agency written by Troy Korsgaden and published by eBookIt.com. This book was released on 2014-09-05 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times Bestseller! Are you working too many hours for too few clients? Does it seem that you do more paperwork than peoplework? Will you spend more hours on the road than in front of people this year? Whether your agency is big or small, if you answered yes to any of those questions, you need more than an adrenaline boost! You need a shot of strategies to wake things up and put you on the path to success fast! - How to get appointments with 10 clients every day - How to find qualified clients and get them to come to you - How to get clients in and out of your office in 30 minutes-or less! You'll also discover how to ramp up for success with something you already have, but probably overlook, why some clients don't make sense for your agency, and what you need for an effective sales pitch. Get the help you need by putting Troy Korsgaden on your side. His strategies have made a difference for the thousands of agents who have attended his seminars across the country. They can make a difference for you too!

Secrets of Successful Insurance Sales

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Publisher :
ISBN 13 : 9788188452637
Total Pages : 0 pages
Book Rating : 4.4/5 (526 download)

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Book Synopsis Secrets of Successful Insurance Sales by : Jack Kinder

Download or read book Secrets of Successful Insurance Sales written by Jack Kinder and published by . This book was released on 2007-05-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Kinder Brother^s "how-to" guide for successful client building. This is a must for all Sales Professionals. This book on sales has been specifically written for those in the field of insurance sales. Using illustrations and examples collected over a life time spent training people in the field of insurance, Jack and Garry give you the disciplines, the techniques, the concepts and the process of achieving success in the field of insurance selling. This is a practical book to be applied in the field. You will get immediate results from the techniques explained in this fantastic book.

The Official Guide To Selling Insurance For New Agents

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Publisher :
ISBN 13 : 9781702312004
Total Pages : 112 pages
Book Rating : 4.3/5 (12 download)

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Book Synopsis The Official Guide To Selling Insurance For New Agents by : David M Duford

Download or read book The Official Guide To Selling Insurance For New Agents written by David M Duford and published by . This book was released on 2019-11-04 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Most Comprehensive Guide To Successfully Starting Your Insurance Sales Career... No Matter What Insurance Product You Sell... From The Perspective Of A Top Producing Insurance Agent And National Trainer!Did you know that the "ugly" truth of insurance sales is that over 90% of new agents FAIL within their first 12 months of getting their license?The sad truth is that insurance sales is TOUGH, and to succeed, you must have a strategy in place to avoid becoming another statistic.Taking his own experience succeeding AND failing out of insurance sales, David Duford has designed this guide to help new insurance agents navigate the most common pitfalls to selling insurance so you can improve your odds of a successful, lucrative career.The Official Guide To Selling Insurance For New Agents provides the blueprint to optimizing your new career as an insurance agent. This handbook explains:1) How to avoid failure and achieve success.2) How to select the best insurance product to sell.3) How to identify and avoid joining agencies who are NOT working in your best interest.4) A crash-course in understanding how to become a top-producing insurance agent.

Watch This, Listen Up, Click Here

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Publisher : John Wiley & Sons
ISBN 13 : 0470056436
Total Pages : 239 pages
Book Rating : 4.4/5 (7 download)

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Book Synopsis Watch This, Listen Up, Click Here by : David Verklin

Download or read book Watch This, Listen Up, Click Here written by David Verklin and published by John Wiley & Sons. This book was released on 2007-04-20 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: A media and advertising CEO explains how his world shapes ours The TV program coming into our living rooms isn't free. It's a simple Faustian bargain consumers have made but one with enormous implications. It means that David Verklin, CEO of one of the world's largest ad-buying companies, and his clients-the world's largest advertisers-control what TV programs get aired, what magazines get published, and how Google and Yahoo stay in (very healthy) business. In Watch This, Listen Up, Click Here, Verklin and Kanner expose the inner workings of the media, marketing, and advertising industries. Readers will learn why their favorite shows get cancelled, why Oprah gives away cars, and how money, people, politics, and new technologies are transforming TV, the Internet, radio, magazines, and other media Americans consume every day. David Verklin (New York, NY) is CEO of Carat Americas, the world's largest independent media buying operation. He frequently speaks to executives in marketing, media, and management. Bernice Kanner (d. 2006) was a marketing expert and author for 13 years of New York magazine's "On Madison Avenue" column.

Supremely Successful Selling

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Publisher : John Wiley & Sons
ISBN 13 : 1118162331
Total Pages : 224 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis Supremely Successful Selling by : Jerold Panas

Download or read book Supremely Successful Selling written by Jerold Panas and published by John Wiley & Sons. This book was released on 2012-10-09 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The guide to listening, building trust, and selling what the buyer wants Everyone sells—in every aspect of your life and no matter what your profession. Supremely Successful Selling describes the art of selling that helps the buyer understand the value and appeal of a product for their personal life or for their business. Replete with stories of some of the greatest sales people in the country, this book teaches you how to listen more than talk, become an ethical ambassador for your product, and understand that everything in life is selling. You'll learn how to take the fear out of asking, the ten actions to avoid, and the most powerful incentives that sell your product. Offers proven advice on how to get the appointment Shares the "Three Magic Questions" that engage a prospect Explains how to overcome objections, the power of the "Magic 7 Minutes," and the Four Es that make a great Sales person Jerold Panas is one of the nation's leading consultants and a platform personality of note. He is the author of thirteen bestselling books and manages one of the largest consulting firms in the world for advising organizations and foundations on philanthropy. Let Jerry teach you how to ask questions, listen, build trust, and get to a "Yes."

Persuasive Selling for Relationship Driven Insurance Agents

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Publisher : Influence People, LLC
ISBN 13 : 9781733178525
Total Pages : 202 pages
Book Rating : 4.1/5 (785 download)

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Book Synopsis Persuasive Selling for Relationship Driven Insurance Agents by : Brian Ahearn

Download or read book Persuasive Selling for Relationship Driven Insurance Agents written by Brian Ahearn and published by Influence People, LLC. This book was released on 2021-01-21 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: As an insurance agent you have a lot going against you. When you understand the psychology of persuasion - what causes one person to say yes to another - helping people fill their insurance needs becomes much easier.

How to Sell Property and Casualty Insurance 2nd Edition: Understanding Insurance Sales, Tips and Techniques.

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Author :
Publisher : Independently Published
ISBN 13 : 9781796830897
Total Pages : 178 pages
Book Rating : 4.8/5 (38 download)

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Book Synopsis How to Sell Property and Casualty Insurance 2nd Edition: Understanding Insurance Sales, Tips and Techniques. by : Michael Bonilla

Download or read book How to Sell Property and Casualty Insurance 2nd Edition: Understanding Insurance Sales, Tips and Techniques. written by Michael Bonilla and published by Independently Published. This book was released on 2019-02-13 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: When a marketing rep comes into your office or someone from the management team and tells you to, 'Sell the value', how often do you find yourself rolling your eyes? As a former agency owner and now a consultant, I often find myself spouting the same slogan. Why? Because, I have done it and done it quite successfully. Whenever a rep came into my office and told me to sell the value of carrier X, I would think that's something an expensive company would say or an overpriced company, because what else could they say?We've officially entered a hard market cycle in California on the personal lines side, which is strange to even say. The market has tightened up and many carriers are non-renewing or reducing underwriting appetite to not take on a lot of new business in California. This is why I started writing in 2014 and again in 2017, 2018 and 2019. In my estimation our industry is going to see a massive shift over the next 3 or 4 years. A shift from judgement underwriting to block chain and data underwriting. Artificial intelligence has already been underwriting, selling and handling claims for smaller insure-tech companies for the past 4 years. This is a prevalent trend in our industry. But, why?Why? Because, we have shifted our focus from selling peace of mind to selling a price. Why? Because, we have put more value on talking about premium, payments and price, than having hard conversations about protecting assets and families. We have shifted hard on price, and almost every insurance company has followed suit in their marketing efforts. Almost exclusively every billboard, social media ad and print ad espouses X insurance carrier savings you up to 25-43% on your insurance per year. The conversation has shifted in a way that will cannibalize our industry and wrongfully set expectations for consumers.A recent study by insurancequotes.com found that around 80% of consumers self-report in blind surveys that consumers shop or are prompted to shop based on price. This study is congruent with most studies down on consumer behaviour.

Lead, Sell, or Get Out of the Way

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Author :
Publisher : Wiley
ISBN 13 : 0470470380
Total Pages : 276 pages
Book Rating : 4.4/5 (74 download)

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Book Synopsis Lead, Sell, or Get Out of the Way by : Ron Karr

Download or read book Lead, Sell, or Get Out of the Way written by Ron Karr and published by Wiley. This book was released on 2009-04-03 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Lead, Sell, or Get Out of the Way "Karr's book, Lead, Sell, or Get Out of the Way, illustrates what we believe: that knowing your customers' needs is the single most important factor in building sales. Business starts with the sale. To make profitable sales, you need to understand your customer and create a timely value proposition. This book shows you how to do both." —Larry Kellner, Chairman and CEO, Continental Airlines "As CEO and Chairman of the Board of three publicly traded companies, I felt that Karr's strategies in Lead, Sell, or Get Out of the Way absolutely provided the powerful results he predicted. In one case, we completely eliminated a competitor who posed a strategic threat. I guess you can say they 'got out of the way.' Karr will show you what is required and how to be a top producer in your market. This book is a must-read." —James T. Treace, President and Managing Member, J&A Group, LLC, former chairman of the board, Wright Medical, Inc., and Kyphon, Inc. "Karr captures a lifetime of winning strategies and experiences and puts them in a practical context for sales leaders and sellers. This book challenges many of the older paradigms of selling and emphasizes the importance of keeping the focus on the customers and providing positive outcomes. In today's challenging market conditions, where the primary focus is on market share, this is a must-read." —Barry S. Goldstein, Senior Vice President, Global Sales Strategy & Operations, Starwood Hotels & Resorts Worldwide, Inc. "Karr's book clearly identifies what it takes to be a highly effective sales leader. The principles in Karr's book are concise and illuminating. Follow his system and your sales organization will succeed in any market. An absolute must-read." —Mike Beaudry, Division President, United Natural Foods, Inc. (UNFI) "Karr does it again! Lead, Sell, or Get Out of the Way gives you the ultimate approach to giving added value to customers and creating value for yourself . . . The seven traits are what's needed in today's world, and this book is an outstanding guide to becoming proficient in all of them." —David Preng, Preng & Associates, The Global Energy Search Leader

When the Fund Stops

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Publisher : Harriman House Limited
ISBN 13 : 0857198661
Total Pages : 140 pages
Book Rating : 4.8/5 (571 download)

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Book Synopsis When the Fund Stops by : David Ricketts

Download or read book When the Fund Stops written by David Ricketts and published by Harriman House Limited. This book was released on 2021-01-26 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Neil Woodford was the UK’s most celebrated fund manager. Savers who invested £1,000 with him in 1988 saw their money increase to £25,000 over 25 years. At the peak of his career he was managing £33 billion for hundreds of thousands of investors. When he started his own fund management company in 2014, within just a few weeks it had attracted £5bn from his loyal fan base, including some of the City of London’s biggest hitters. Life was good. Away from work he was collecting high-performance supercars and chunky designer watches; he was rarely out of the saddle of his favourite horse. The BBC called him the “man who can’t stop making money”. And then it all came to a sudden stop. This book tells the dramatic untold story behind Woodford’s stunning rise and fall, and reveals why his multi-billion-pound investment empire really collapsed in such an abrupt and catastrophic manner. In a fast-moving and compelling narrative, reporter David Ricketts takes readers inside the rooms where extraordinary sums of other people’s money were wagered, trapped and, ultimately, lost, in a scandal still sending shockwaves through the world of finance. Thanks to unique and unprecedented access to the most important players, we meet an eccentric cast of characters and go inside the institutions involved, from Woodford’s own firm to those that made huge sums endorsing him – as well as those who failed to raise the alarm before it was too late.

This Is How You Lose the Time War

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Publisher : Simon and Schuster
ISBN 13 : 1534431012
Total Pages : 224 pages
Book Rating : 4.5/5 (344 download)

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Book Synopsis This Is How You Lose the Time War by : Amal El-Mohtar

Download or read book This Is How You Lose the Time War written by Amal El-Mohtar and published by Simon and Schuster. This book was released on 2019-07-16 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: * HUGO AWARD WINNER: BEST NOVELLA * NEBULA AND LOCUS AWARDS WINNER: BEST NOVELLA * “[An] exquisitely crafted tale...Part epistolary romance, part mind-blowing science fiction adventure, this dazzling story unfolds bit by bit, revealing layers of meaning as it plays with cause and effect, wildly imaginative technologies, and increasingly intricate wordplay...This short novel warrants multiple readings to fully unlock its complexities.” —Publishers Weekly (starred review) From award-winning authors Amal El-Mohtar and Max Gladstone comes an enthralling, romantic novel spanning time and space about two time-traveling rivals who fall in love and must change the past to ensure their future. Among the ashes of a dying world, an agent of the Commandment finds a letter. It reads: Burn before reading. Thus begins an unlikely correspondence between two rival agents hellbent on securing the best possible future for their warring factions. Now, what began as a taunt, a battlefield boast, becomes something more. Something epic. Something romantic. Something that could change the past and the future. Except the discovery of their bond would mean the death of each of them. There’s still a war going on, after all. And someone has to win. That’s how war works, right? Cowritten by two beloved and award-winning sci-fi writers, This Is How You Lose the Time War is an epic love story spanning time and space.

The 48 Laws of Power

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Publisher : Penguin
ISBN 13 : 0670881465
Total Pages : 481 pages
Book Rating : 4.6/5 (78 download)

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Book Synopsis The 48 Laws of Power by : Robert Greene

Download or read book The 48 Laws of Power written by Robert Greene and published by Penguin. This book was released on 2023-10-31 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: Amoral, cunning, ruthless, and instructive, this multi-million-copy New York Times bestseller is the definitive manual for anyone interested in gaining, observing, or defending against ultimate control – from the author of The Laws of Human Nature. In the book that People magazine proclaimed “beguiling” and “fascinating,” Robert Greene and Joost Elffers have distilled three thousand years of the history of power into 48 essential laws by drawing from the philosophies of Machiavelli, Sun Tzu, and Carl Von Clausewitz and also from the lives of figures ranging from Henry Kissinger to P.T. Barnum. Some laws teach the need for prudence (“Law 1: Never Outshine the Master”), others teach the value of confidence (“Law 28: Enter Action with Boldness”), and many recommend absolute self-preservation (“Law 15: Crush Your Enemy Totally”). Every law, though, has one thing in common: an interest in total domination. In a bold and arresting two-color package, The 48 Laws of Power is ideal whether your aim is conquest, self-defense, or simply to understand the rules of the game.

Ashenden

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Author :
Publisher : Standard Ebooks
ISBN 13 :
Total Pages : 286 pages
Book Rating : 4.:/5 (371 download)

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Book Synopsis Ashenden by : W. Somerset Maugham

Download or read book Ashenden written by W. Somerset Maugham and published by Standard Ebooks. This book was released on 2023-01-01T20:46:22Z with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: During World War I W. Somerset Maugham, already by then an established playwright and author, was recruited to be a British intelligence agent. These stories reflect his wartime experiences in intelligence gathering. Though fictionalized, they managed to retain enough authentic elements for Winston Churchill to advise Maugham that their publication might be a violation of the Official Secrets Act, resulting in the author burning an additional 14 stories. Set in various locales across the continent, these remaining Ashenden stories are a precursor to the jet-setting spy novels of the 1950s and 1960s. Maugham is known as a master short story writer and these stories are no exception, combining wit and realism to create memorable characters in a unique and highly critical portrait of wartime espionage. Initially released to a mixed reception—with an early review by D. H. Lawrence being especially scathing—Ashenden has since been credited as an inspiration for numerous authors, including John Le Carré, Graham Greene, and Raymond Chandler. The latter in particular was especially impressed, writing in 1950, “There are no other great spy stories—none at all. I have been searching and I know.” This book is part of the Standard Ebooks project, which produces free public domain ebooks.

Talking to Strangers

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Publisher :
ISBN 13 : 9780955877155
Total Pages : 304 pages
Book Rating : 4.8/5 (771 download)

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Book Synopsis Talking to Strangers by : Peter Rosengard

Download or read book Talking to Strangers written by Peter Rosengard and published by . This book was released on 2013-05 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: "I became a life insurance salesman in London in May 1969, for the glamour, the fast cars, the groupies... the beautiful women who'd stop at nothing to buy life insurance. It's a very well-kept secret." Thus begins Peter Rosengard's extraordinary account of his life so far, and the endless adventures in which he made, lost and remade a fortune; founded London's famous Comedy Store, discovered and managed some of the greats in stand-up comedy; turned an unknown boy band into a chart-topping sensation; and sold the world's biggest life insurance policy in history, for $100m, which is still celebrated by the Guinness Book of Records. This is a book about "chutzpah," testament to a simple belief that "nothing is impossible."

Five Secrets of Million Dollar Producers

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Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781530643592
Total Pages : 126 pages
Book Rating : 4.6/5 (435 download)

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Book Synopsis Five Secrets of Million Dollar Producers by : Monica M. Minkel

Download or read book Five Secrets of Million Dollar Producers written by Monica M. Minkel and published by Createspace Independent Publishing Platform. This book was released on 2016-03-17 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the Insurance sales professional's guide to becoming a million dollar producer. This guide provides tips and secrets to avoid the big mistakes. These secrets will help to develop a solid book of business that will make you a top producer in your agency. This guide is very specific to commercial insurance but has cross over to other B2B (business to business) sales related industries. (DO NOT BUY IF UNLESS INTERESTED IN THE COMMERCIAL INSURANCE INDUSTRY) After working with more than 100 insurance producers, Ms. Minkel has developed a unique perspective on what it takes to be successful. In Five Secrets of Million Dollar Producers, she examines the most common mistakes that most Producers make. She also offers concepts that are the keys to success. Organized into easy to follow steps, Five Secrets is a concise and well written guideline on how to avoid pitfalls and grow your revenue.

Create Amazing

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Publisher : BenBella Books
ISBN 13 : 1953295231
Total Pages : 224 pages
Book Rating : 4.9/5 (532 download)

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Book Synopsis Create Amazing by : Greg Graves

Download or read book Create Amazing written by Greg Graves and published by BenBella Books. This book was released on 2021-04-27 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you considering starting an Employee Stock Ownership Plan (ESOP) or converting your company to an ESOP? Or maybe making the big leap to a 100% employee-owned company? If you want your company to perform at its absolute peak and you want the people who make that happen (you included) to receive the ultimate financial return—that of an owner—Create Amazing is your practical field guide to creating an amazing company and leaving a great legacy. There are more than 10,000,000 employee owners in America today. The results of employees owning a piece of the pie has been proven throughout American history, even before ESOPs became IRS law in 1974. Employees with even a small capital interest in their firms' successes are more likely to stay, have greater loyalty and pride, are willing to work hard, and make more suggestions for improvement. Economic injustice caused by wealth disparity is quickly becoming the hottest debated topic in America especially in combination with the most regressive recession in America's history and the nation's hopeful new commitment to equalizing opportunities across all people. Employee ownership is not the only answer for economic justice but it can be a critical puzzle piece for tens of millions of Americans where the current inherent disadvantage of circumstance stands in their way. Create Amazing demonstrates how ownership can provide the ultimate competitive advantage to a growing company—and the nation. The vast majority of what's been published about employee ownership comes from academe—compelling research from Rutgers, the feds, and several national ESOP associations. Create Amazing puts ESOPs feet-on-the-ground, written by Greg Graves, a CEO who has walked the talk. Graves operated one of the most successful ESOPs in American history. Graves shares: • The history of employee ownership in America and the principles of its purpose • Why employee ownership is a viable solution fiscally and futuristically • What an ESOP is, what it does, and what's happening in Washington, DC, to promote this model • How ESOPs work, and how they're structured legally, fiduciarily, and financially • A deep dive into the impact of ESOPs on America and on employee owners personally If you're a business owner considering an ESOP start-up or transition to employee ownership, if you are a current employee owner who believes your firm can do more, or if you simply believe that our nation needs a shot of steroids to be both more productive and more just, this is the book that speaks from a real-world, executive-to-executive perspective about the process, the problems (and how to avoid them), and the deliverables. Create Amazing explores how employee ownership—done the right way—sparks an ownership mindset among employees and can be a catalytic force for economic prosperity and corporate endurance.

Modern Warfare

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Author :
Publisher : DIANE Publishing
ISBN 13 : 142891689X
Total Pages : 131 pages
Book Rating : 4.4/5 (289 download)

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Book Synopsis Modern Warfare by : Roger Trinquier

Download or read book Modern Warfare written by Roger Trinquier and published by DIANE Publishing. This book was released on 1964 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: