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How And When The Marketing R D Interface Affects The New Product Performance Of Companies
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Book Synopsis The Discipline of Market Leaders by : Michael Treacy
Download or read book The Discipline of Market Leaders written by Michael Treacy and published by Basic Books. This book was released on 2007-03-20 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic bestseller outlining tactics for any business striving to achieve market dominance What does your company do better than anyone else? What unique value do you provide to your customers? How will you increase that value next year? Drawing on in-depth studies and interviews with the top CEOs in the country, renowned business strategists Michael Treacy and Fred Wiersema reveal that successful companies do not attempt to be everything to everyone. Instead, they win customers by mastering one of three "value disciplines": the highest quality products, the lowest prices, or the best customer experiences. From FedEx to Walmart, the companies that relentlessly focused on a single discipline not only thrived but dominated their industries, while once powerful corporations that didn't get the message, from Kodak to IBM, faltered. Presented in disarmingly simple and provocative terms, The Discipline of Market Leaders shows what it takes to become a leader in your market, and stay there, in an ever more sophisticated and demanding world.
Book Synopsis Market and Technical Knowledge Integration in R&D Intensive Companies by : Marcin Soniewicki
Download or read book Market and Technical Knowledge Integration in R&D Intensive Companies written by Marcin Soniewicki and published by Taylor & Francis. This book was released on 2024-10-29 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market and Technical Knowledge Integration in R&D-Intensive Companies explores the integration of market and technical knowledge within R&D-intensive companies. The crux of the book’s theoretical premise is the importance of integrating market and technical knowledge within organisations. Drawing from the resource-based view (RBV) and the knowledge-based view (KBV) of organisations, this premise stresses the need for knowledge integration. After an analysis of the literature on R&D, the book presents qualitative evidence from interviews of R&D professionals who elucidate knowledge integration methods. The book provides theoretical as well as practical insight on market and technical knowledge integration. Presenting a new approach to understanding how R&D intensive companies operate, the book gives researchers and practitioners practical advice on improving market and technical knowledge integration. It explains the critical role of efficient market and technical knowledge integration in innovation. It also examines how knowledge management contributes to superior business performance of R&D intensive companies.
Book Synopsis Strategic Marketing for High Technology Products by : Thomas Fotiadis
Download or read book Strategic Marketing for High Technology Products written by Thomas Fotiadis and published by Routledge. This book was released on 2018-05-08 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: In order for High Technology (HT) companies to tackle contemporary demanding market challenges, they frequently deploy time-reduction strategies with respect to product launch. Marketing of technology related products – and especially cutting edge ones – involves a complex and multidimensional bundle of specific and unique characteristics, such as the complexity of products, the intensity of the competition, confusion and/ or fear of adoption among consumers, fast pacing changes in the external environment. The very nature of the interrelations that evolve as part of the dynamic process of strategy formulation contributes further to the formulation of a very challenging environment which is described as tumultuous, volatile and turbulent. These specific features, qualities and characteristics constitute the core of the innate need for an integrated approach that requires and depends on the cooperation and coordination of specific functional competencies. This book employs a systemic approach that accommodates the integration of specialized departmental capabilities as a fundamental prerequisite and a cornerstone for the successful navigation of high-tech organizations in their extremely competitive environments. It provides a solid and extant context of compact and consistent cognitive background that is specific to the HT strategic marketing field, and a strategic tool that utilizes, relies and is built on the turbulent environment of HT rather than just overlooking, avoiding or ignoring it, and that assumes a proactive point of view, capitalizing on characteristics specific to this field, through the provision of a strategic managerial and marketing model that is overlaid onto a reliably assessed foundation of dynamic qualities, with a long-term orientation and scope, albeit one that would be easy to apply and which will generate immediate results.
Book Synopsis Knowledge Enterprise, The: Innovation Lessons From Industry Leaders (2nd Edition) by : Edward Huizenga
Download or read book Knowledge Enterprise, The: Innovation Lessons From Industry Leaders (2nd Edition) written by Edward Huizenga and published by World Scientific Publishing Company. This book was released on 2014-10-01 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Knowledge Enterprise is a unique second edition about mastering business innovation. Industry-leading companies reveal the secrets and lessons of transition leadership, the importance of customer engagement and the power of open innovation. Building on the success of the first edition, this book extensively develops the concept of the knowledge enterprise and business innovation.The knowledge enterprise identifies the critical elements of the strategies and organisational dynamics relentlessly pushing all parts of the corporation towards breakthrough innovations. It is about mastering innovation as the driving force to make a difference to society, people and healthcare.Where to play and how to win? Traditional approaches don't work. The book elaborates on the roadmap for future growth, the strategic choices and the change-provoking practices needed to realise the next level of company growth.The second edition also reprises how the knowledge enterprise creates competences and assets that make the company distinctive to enter new business and markets.The latest management thinking is integrated with intriguing, and entirely new, real-world examples. With vivid stories from leading companies like Royal DSM, High Tech Campus Eindhoven, Newtricious and Janssen Pharmaceutical companies of Johnson & Johnson, this edition reveals how to master business innovation and reinvent industry boundaries.
Book Synopsis Human Interface and the Management of Information by : Hirohiko Mori
Download or read book Human Interface and the Management of Information written by Hirohiko Mori and published by Springer Nature. This book was released on with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Exploring Firm Level Market Knowledge Competence and Its Implications for the Speed and Success of Export Expansion by : Saba Khalid
Download or read book Exploring Firm Level Market Knowledge Competence and Its Implications for the Speed and Success of Export Expansion written by Saba Khalid and published by University of Vaasa. This book was released on 2009 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tiivistelmä: Yritysten markkinatietoa koskeva kompetenssi ja sen vaikutukset vientitoiminnan laajentamisen nopeuteen ja onnistumiseen: ohjelmistoteollisuutta koskeva monimuotoinen tutkimusasetelma.
Book Synopsis Managing the R&D/marketing Interface for Product Success by : Massoud M. Saghafi
Download or read book Managing the R&D/marketing Interface for Product Success written by Massoud M. Saghafi and published by JAI Press(NY). This book was released on 1990 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Global Marketing Management by : Masaaki (Mike) Kotabe
Download or read book Global Marketing Management written by Masaaki (Mike) Kotabe and published by John Wiley & Sons. This book was released on 2022-10-04 with total page 802 pages. Available in PDF, EPUB and Kindle. Book excerpt: An indispensable resource for students of marketing, management, and international business In the newly revised ninth edition of Global Marketing Management, a decorated team of international marketing professionals delivers an authoritative discussion of the realities of global marketing in today’s economy and an insightful exploration of the future of marketing to an international audience. You’ll obtain an integrated understanding of marketing best practices on a global scale, complete with relevant historical background and descriptions of current marketing environments. The latest edition builds on four major structural changes to the global marketing environment: growing anti-globalization sentiment, the growth of information technology tools, the increasing demand for personalization, and the environmental impact of business activity. In-depth case studies offer lively discussions of real-world global marketing campaigns and are accessible online. Global Marketing Management also provides: Thoroughly updated examples and case studies with contemporary information An ongoing emphasis on the increased volatility and uncertainty of today’s global markets Updated discussions of the balance to be struck between pursuing economies of scale and respecting unique cultural sensitivities New explorations of major global environmental and ethical issues New chapters on emerging markets, internet marketing, and corporate social responsibility
Book Synopsis Managing New Product Innovations by : William E. Souder
Download or read book Managing New Product Innovations written by William E. Souder and published by . This book was released on 1987 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com.
Book Synopsis Issues in Industrial Relations and Management: 2012 Edition by :
Download or read book Issues in Industrial Relations and Management: 2012 Edition written by and published by ScholarlyEditions. This book was released on 2013-01-10 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Issues in Industrial Relations and Management: 2012 Edition is a ScholarlyEditions™ eBook that delivers timely, authoritative, and comprehensive information about Management Research. The editors have built Issues in Industrial Relations and Management: 2012 Edition on the vast information databases of ScholarlyNews.™ You can expect the information about Management Research in this eBook to be deeper than what you can access anywhere else, as well as consistently reliable, authoritative, informed, and relevant. The content of Issues in Industrial Relations and Management: 2012 Edition has been produced by the world’s leading scientists, engineers, analysts, research institutions, and companies. All of the content is from peer-reviewed sources, and all of it is written, assembled, and edited by the editors at ScholarlyEditions™ and available exclusively from us. You now have a source you can cite with authority, confidence, and credibility. More information is available at http://www.ScholarlyEditions.com/.
Book Synopsis EBOOK: Principles and Practice of Marketing by : JOBBER, DAVID/E
Download or read book EBOOK: Principles and Practice of Marketing written by JOBBER, DAVID/E and published by McGraw Hill. This book was released on 2016-03-16 with total page 845 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBOOK: Principles and Practice of Marketing
Book Synopsis International Business Review by : European International Business Academy
Download or read book International Business Review written by European International Business Academy and published by . This book was released on 2004 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Impact of Investments in Market-based Assets on Firm Performance by : Karlo Oehring
Download or read book The Impact of Investments in Market-based Assets on Firm Performance written by Karlo Oehring and published by Logos Verlag Berlin GmbH. This book was released on 2022-01-18 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market-based assets, such as brands or customer relationships, can be thought of as intangibles that arise through the commingling of the firm with its environment. As such, they are constructs that bridge the conceptual gap between managerial actions and firms’ financial performance. This dissertation conducts three studies that advance the understanding of investments in market-based assets conceptually, empirically, and methodologically: First, it rigorously examines prior research in the marketing-finance interface and synthesizes the findings in a conceptual overview of the field. Second, it examines investments into different drivers of customer-based firm value and relates them to different aspects of firm performance. Third, it develops a novel method to estimate investments in market-based assets for firms with undisclosed accounting information through textual analysis of legal statements.
Book Synopsis Managing Innovation by : John Ettlie
Download or read book Managing Innovation written by John Ettlie and published by Routledge. This book was released on 2007-06-07 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing Innovation: New Technology, New Products, and New Services in a Global Economy, 2nd Edition is devoted to providing a better understanding and better management of all of the causes and consequences of change that have technological implications in and around our global organizations. This text is a unique, original contribution and represents a significant alternative to the collection of chapters written by others. The second edition has new cases with a few classics from the first edition that have been retained in response to reader feedback. The key subjects that are included have been significantly updated and treated in greater depth. The number of chapters has been reduced from 12 to 10 so it is easy to adapt to almost any course or training on the subject in any discipline or to any audience. This exceptionally informative book provides a broad perspective on how technological change can be effectively managed in modern organizations. The text explains the conceptual frameworks supported by new and original case studies for start-up companies like Askmen.com, the complex challenges of managing international technology-based companies like NexPress (a joint venture of Kodak and Heidelberg) in the digital printing industry, and corporate sustainability using innovative new product technologies illustrated by the case of Evinrude’s launch of the E-tec® outboard motor. John E. Ettlie's three decades in the field of innovation as an instructor and researcher bring an exceptional perspective to this subject. His text is unique in its discussion of how technology has transformed the service sector. Few books on technology make the distinction between new offerings in manufacturing and the service sector which is emphasized in this text.
Book Synopsis NEW PRODUCT DEVELOPMENT-A FMCG PERSPECTIVE by : Dr K Rajeshwari
Download or read book NEW PRODUCT DEVELOPMENT-A FMCG PERSPECTIVE written by Dr K Rajeshwari and published by Notion Press. This book was released on 2017-07-17 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: New Product Development-FMCG Perspective is the first of its kind in the Indian context. It helps students, academicians and corporate personnel alike in developing and launching new products in the marketplace. The following aspects are covered: • How does one develop new products? • What are the methods to measure the success of new products? • How is developing new products in an entrepreneurial company different? • What are the key factors that contribute to the success of new products in the marketplace? The author’s fifteen years of experience in the FMCG industry have contributed to the content for this book.
Book Synopsis Real-time Simulation for Sustainable Production by : Juhani Ukko
Download or read book Real-time Simulation for Sustainable Production written by Juhani Ukko and published by Routledge. This book was released on 2021-05-30 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive overview of potential opportunities and the business value position related to implementing physics-based real-time simulation to production. The objective of real-time simulation is to provide value for all three dimensions of sustainability: economic, social, and environmental. By reviewing actual industrial cases and presenting relevant academic research, the book examines the topic from four interrelated viewpoints: the industrial need for sustainable production, the development of game-like virtual environments, capturing customer value and enhancing the user experience, and finally, establishing business value. It offers a framework that will enable a rethink and shift in mindset to appreciate how real-time simulation can change the way products are manufactured and services are produced. This book will appeal to researchers and scholars in areas as diverse as strategic management, manufacturing and operations management, marketing, industrial economics, and product lifecycle management.
