High Velocity Digital Marketing

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High-Velocity Digital Marketing

Author : Steven Mark Kahan
Publisher : BenBella Books
ISBN 13 : 1637742169
Total Pages : 257 pages
Book Rating : 4.6/5 (377 download)

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Book Synopsis High-Velocity Digital Marketing by : Steven Mark Kahan

Download or read book High-Velocity Digital Marketing written by Steven Mark Kahan and published by BenBella Books. This book was released on 2022-12-06 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: High-Velocity Digital Marketing provides B2B sales and marketing teams with a blueprint for quickly accelerating revenue growth 67 percent of B2B buyers no longer prefer to interact with sales representatives when making purchasing decisions. Gathering information online is now the hallmark of the buying process. During his 30+ year career, Steven Mark Kahan has developed a digital marketing blueprint that helps companies quickly increase revenue in brutally competitive markets. In High-Velocity Digital Marketing, he lays out how you can: Set in motion a modern marketing strategy to dramatically increase revenue growth in record time Create content that resonates with your ideal target customers Drive more visitors to your website without paying for ads Build digital demand generation campaigns that quickly deliver more leads, sales pipeline, and revenue Improve your website to convert at least 5 percent of traffic to leads Leverage public relations so it contributes to revenue growth Synchronize your sales and marketing teams in order to close prospects faster and at a higher rate Marketing online is no longer one of the ways to market—it is the way to do marketing. High-Velocity Digital Marketing is your essential, easy-to-implement guide to getting found online, providing the most critical information, and getting your buyers to purchase—fast.

The High-Velocity Edge: How Market Leaders Leverage Operational Excellence to Beat the Competition

Author : Steven J. Spear
Publisher : McGraw Hill Professional
ISBN 13 : 0071741402
Total Pages : 432 pages
Book Rating : 4.0/5 (717 download)

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Book Synopsis The High-Velocity Edge: How Market Leaders Leverage Operational Excellence to Beat the Competition by : Steven J. Spear

Download or read book The High-Velocity Edge: How Market Leaders Leverage Operational Excellence to Beat the Competition written by Steven J. Spear and published by McGraw Hill Professional. This book was released on 2010-05-07 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Generate faster, better results—using less capital and fewer resources! Toyota, Alcoa, Pratt & Whitney, and the U.S. Navy's Nuclear Power Program operate in vastly different worlds, but they have one thing in common. Each of these organizations generates constant, almost automatic operational self-improvements at rates faster, durations longer, and breadths wider than any of its competitors. Excellence in operational management is the single element separating industry leaders from all others. The High-Velocity Edge is a blueprint for fueling innovation and improvement at both the management and process level in your own company. It’s not magic, it’s not luck. It’s something that that can be taught, cultivated, practiced, and effectively applied to an organization. Spears explains how to: Build a system of “dynamic discovery” that reveals operational problems and weaknesses Attack and solve problems at the time and in the place where they occur, converting weaknesses into strengths Disseminate knowledge gained from solving local problems throughout the company as a whole Create managers invested in the process of continual innovation Apply the lessons of The High-Velocity Edge, and you will enjoy profitability, quality, efficiency, reliability, and agility unmatched by any of your rivals.

Velocity

Author : Ajaz Ahmed
Publisher : Random House
ISBN 13 : 1448116899
Total Pages : 274 pages
Book Rating : 4.4/5 (481 download)

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Book Synopsis Velocity by : Ajaz Ahmed

Download or read book Velocity written by Ajaz Ahmed and published by Random House. This book was released on 2012-05-03 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can you win when the only certainty is change? Highly accessible, lively and inspiring, Velocity draws upon the authors’ unique perspectives and experiences to present seven timeless new laws for businesses and individuals in a world that is dominated by rapid change and digital technology. Written as a fascinating and enjoyable conversation between the authors – Stefan Olander, Vice President of Digital Sport from Nike and Ajaz Ahmed founder and Chairman AKQA – Velocity's up-to-date examples illustrate key lessons, together with insights, ideas and inspiration that individuals and businesses should adopt to thrive in the digital age. Velocity shares the vision and values required to succeed with the untold backstories to influential and iconic innovation. Fast paced, useful, provocative and highly motivating, Velocity is a management book that will arm you with actionable ideas to define your future. Features: - 4 Velocity principles: Speed, Direction, Acceleration, Discipline. - 7 Laws, including 'A Smith & Wesson beats four aces', 'It’s easier done than said', 'Convenient is the enemy of right' and 'No good joke survives a committee of six'.

High Velocity Innovation

Author : Katherine Radeka
Publisher : New Page Books
ISBN 13 : 1632651564
Total Pages : 258 pages
Book Rating : 4.6/5 (326 download)

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Book Synopsis High Velocity Innovation by : Katherine Radeka

Download or read book High Velocity Innovation written by Katherine Radeka and published by New Page Books. This book was released on 2019 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: "When a company can get its best ideas to market faster, its leaders gain the confidence that their most important strategic decisions will be executed faithfully, and that their visions for the company's future will be realized. They gain the ability to be agile in response to market changes, pursue new opportunities and achieve ambitious plans for growth. This book will show how companies can accelerate growth with the strategic elements that pull innovation from their best people; a framework for driving innovation that overcomes roadblocks, cultural barriers, and the pressure to sustain the current business; leadership models and metrics for building high accountability and responsiveness into innovation systems; and a road map for accelerating innovation across the business, no matter where it is now"--

The Velocity Manifesto

Author : Scott Klososky
Publisher : Greenleaf Book Group
ISBN 13 : 1608320855
Total Pages : 293 pages
Book Rating : 4.6/5 (83 download)

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Book Synopsis The Velocity Manifesto by : Scott Klososky

Download or read book The Velocity Manifesto written by Scott Klososky and published by Greenleaf Book Group. This book was released on 2011 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides advice for business leaders on ways to meet the demands of the fast-paced digital age through new technology and business intelligence.

Understanding Digital Marketing

Author : Damian Ryan
Publisher : Kogan Page Publishers
ISBN 13 : 0749464283
Total Pages : 304 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Understanding Digital Marketing by : Damian Ryan

Download or read book Understanding Digital Marketing written by Damian Ryan and published by Kogan Page Publishers. This book was released on 2012-03-03 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go.

Hacking Sales

Author : Max Altschuler
Publisher : John Wiley & Sons
ISBN 13 : 1119281644
Total Pages : 164 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis Hacking Sales by : Max Altschuler

Download or read book Hacking Sales written by Max Altschuler and published by John Wiley & Sons. This book was released on 2016-05-31 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stay ahead of the sales evolution with a more efficient approach to everything Hacking Sales helps you transform your sales process using the next generation of tools, tactics and strategies. Author Max Altschuler has dedicated his business to helping companies build modern, efficient, high tech sales processes that generate more revenue while using fewer resources. In this book, he shows you the most effective changes you can make, starting today, to evolve your sales and continually raise the bar. You’ll walk through the entire sales process from start to finish, learning critical hacks every step of the way. Find and capture your lowest-hanging fruit at the top of the funnel, build massive lead lists using ICP and TAM, utilize multiple prospecting strategies, perfect your follow-ups, nurture leads, outsource where advantageous, and much more. Build, refine, and enhance your pipeline over time, close deals faster, and use the right tools for the job—this book is your roadmap to fast and efficient revenue growth. Without a reliable process, you’re disjointed, disorganized, and ultimately, underperforming. Whether you’re building a sales process from scratch or looking to become your company’s rock star, this book shows you how to make it happen. Identify your Ideal Customer and your Total Addressable Market Build massive lead lists and properly target your campaigns Learn effective hacks for messaging and social media outreach Overcome customer objections before they happen The economy is evolving, the customer is evolving, and sales itself is evolving. Forty percent of the Fortune 500 from the year 2000 were absent from the Fortune 500 in the year 2015, precisely because they failed to evolve. Today’s sales environment is very much a “keep up or get left behind” paradigm, but you need to do better to excel. Hacking Sales shows you how to get ahead of everyone else with focused effort and the most effective approach to modern sales.

Be a Startup Superstar

Author : Steven Kahan
Publisher : John Wiley & Sons
ISBN 13 : 1119660408
Total Pages : 176 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis Be a Startup Superstar by : Steven Kahan

Download or read book Be a Startup Superstar written by Steven Kahan and published by John Wiley & Sons. This book was released on 2019-12-05 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Find a job and quickly climb the ranks at a tech startup, even if you’re not a techie. Are you underemployed or struggling to find a fulfilling career? Stuck on a low rung of the corporate ladder and don’t see a way up anytime soon? You’re not alone. Like many recent college grads and people who feel stuck in their corporate jobs, you’ve probably never considered working for a technology company that’s just starting out, especially if you’re not a tech whiz. That doesn’t matter. Tech startups are desperate for talent and creativity in all kinds of fields from people with leadership skills and new ideas—people like you! If you’re looking to turn your general business know-how into a wildly successful career, Be a Startup Superstar is your guide. Yes, you can love your work, feel energized by your role, and earn the income of your dreams. Author Steven Mark Kahan left his safe corporate job to join his first tech startup, and since then he has helped seven startup companies sell or go public (meaning early employees usually score big). In this breakthrough book, Steve shows you how to: Look for five key traits when choosing a tech startup Get hired at a tech startup with your existing degree, skills, and experience Develop the leadership attributes and entrepreneurial mindset that can launch you to the top Make better decisions and get better outcomes in the tech startup world and beyond Be a Startup Superstar provides the expert insider guidance you need to ignite your career by joining the tech startup revolution.

Information and Communication Technology for Intelligent Systems

Author : Tomonobu Senjyu
Publisher : Springer Nature
ISBN 13 : 9811570620
Total Pages : 759 pages
Book Rating : 4.8/5 (115 download)

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Book Synopsis Information and Communication Technology for Intelligent Systems by : Tomonobu Senjyu

Download or read book Information and Communication Technology for Intelligent Systems written by Tomonobu Senjyu and published by Springer Nature. This book was released on 2020-10-29 with total page 759 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gathers papers addressing state-of-the-art research in all areas of information and communication technologies and their applications in intelligent computing, cloud storage, data mining and software analysis. It presents the outcomes of the Fourth International Conference on Information and Communication Technology for Intelligent Systems, which was held in Ahmedabad, India. Divided into two volumes, the book discusses the fundamentals of various data analysis techniques and algorithms, making it a valuable resource for researchers and practitioners alike.

Content Marketing

Author : Rebecca Lieb
Publisher : Que Publishing
ISBN 13 : 0789748371
Total Pages : 239 pages
Book Rating : 4.7/5 (897 download)

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Book Synopsis Content Marketing by : Rebecca Lieb

Download or read book Content Marketing written by Rebecca Lieb and published by Que Publishing. This book was released on 2012 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you have a website, a blog, or even a Facebook or Twitter presence, you are a publisher. Think like one: build a digital content strategy that embraces words, images and multimedia to systematically enhance consumer engagement and conversion rates. Lieb guides you through planning what you'll say online, how and where you'll say it, how often you'll communicate, and how you'll measure your effectiveness. She offers practical guidance for "listening" to conversations about your brand, products, and services, responding more effectively, and effectively informing those conversations. You'll learn how to use your digital content strategy to shape marketing, branding, PR, SEO, customer and media relations, blog content, social media initiatives, and your website. (bron: www.managementboek.nl).

Effectiveness in Context

Author : Les Binet
Publisher :
ISBN 13 : 9780852941454
Total Pages : 136 pages
Book Rating : 4.9/5 (414 download)

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Book Synopsis Effectiveness in Context by : Les Binet

Download or read book Effectiveness in Context written by Les Binet and published by . This book was released on 2018 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Google Semantic Search

Author : Dave Amerland
Publisher : Pearson Education
ISBN 13 : 0789751348
Total Pages : 240 pages
Book Rating : 4.7/5 (897 download)

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Book Synopsis Google Semantic Search by : Dave Amerland

Download or read book Google Semantic Search written by Dave Amerland and published by Pearson Education. This book was released on 2013 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Optimize Your Sites for Today's Radically New Semantic Search Breakthrough "semantic search" techniques are already transforming Google(tm)'s search results. If you want to be found, yesterday's SEO techniques won't cut it anymore. Google Semantic Search tells you what to do instead--in plain English. David Amerland demystifies Knowledge Graph(tm), TrustRank(tm), AuthorityRank(tm), personalized and mobile search, social media activity, and much more. Drawing on deep knowledge of Google's internal workings and newest patents, he also reveals the growing impact of social networks on your SEO performance. Whether you do it yourself or supervise an agency, this is your complete playbook for next-generation SEO! * Learn how Google is delivering answers, not just links--and what it means to you * Profit from Google Now(tm) and the fragmented, personalized future of search * Prepare for Knowledge Graph(tm) by growing your online reputation, authority, and trust * Stop using 10 common SEO techniques that no longer work * Discover the truth about Trust Ranking(tm)--and 10 steps to take right now * Go way beyond keywords in today's new era of content marketing * Strengthen the "social signal" you create on Twitter, Facebook, Google+, and LinkedIn * See why the "First Page of Google" is rapidly become obsolete * Drive unprecedented business value from your online identity and influence * Learn how Google captures meaning in unstructured data--and give it what it wants * Plan for all "4 Vs" of semantic search: Volume, Velocity, Variety, and Veracity * Rapidly transition from technical to strategic search optimization http://helpmyseo.com/google-semantic-search.html

Marketing of High-technology Products and Innovations

Author : Jakki J. Mohr
Publisher : Pearson Prentice Hall
ISBN 13 : 9780136049968
Total Pages : 584 pages
Book Rating : 4.0/5 (499 download)

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Book Synopsis Marketing of High-technology Products and Innovations by : Jakki J. Mohr

Download or read book Marketing of High-technology Products and Innovations written by Jakki J. Mohr and published by Pearson Prentice Hall. This book was released on 2010 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title provides a thorugh overview of the issues high-tech marketers must address, and provides a balance between conceptual discussions and examples; small and big business; products and services; and consumer and business-to-business marketing contexts.

Net Words: Creating High-Impact Online Copy

Author : Nick Usborne
Publisher : McGraw Hill Professional
ISBN 13 : 0071415777
Total Pages : 274 pages
Book Rating : 4.0/5 (714 download)

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Book Synopsis Net Words: Creating High-Impact Online Copy by : Nick Usborne

Download or read book Net Words: Creating High-Impact Online Copy written by Nick Usborne and published by McGraw Hill Professional. This book was released on 2001-12-17 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to creating copy that connects with customersand makes the sale Advertising and promotion professionals have long known that, while bells and whistles may grab a customer's attention, words make the sale. Yet, nearly a decade into the Web revolution, E-commerce professionals are just now waking up to the fact that the usual high-tech, graphics-heavy approach to site design is bad for business. Net Words explores the reasons why and makes a strong case for a revolutionary new approach to copywriting tailored to the unique demands of a powerful new medium. With the help of dozens of examples of successful and unsuccessful on-line writing, author Nick Usborne shows readers how to harness the power of the written word for the Web. Readers learn how to imbue a business with a distinctive on-line "voice" and use it to forge lasting bonds with customers, increase market share, and close sales.

The New Rules of Marketing and PR

Author : David Meerman Scott
Publisher : John Wiley & Sons
ISBN 13 : 0470379286
Total Pages : 290 pages
Book Rating : 4.4/5 (73 download)

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Book Synopsis The New Rules of Marketing and PR by : David Meerman Scott

Download or read book The New Rules of Marketing and PR written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2009 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.

Virtual Selling

Author : Jeb Blount
Publisher : John Wiley & Sons
ISBN 13 : 1119742714
Total Pages : 407 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis Virtual Selling by : Jeb Blount

Download or read book Virtual Selling written by Jeb Blount and published by John Wiley & Sons. This book was released on 2020-07-28 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: And just like that, everything changed . . . A global pandemic. Panic. Social distancing. Working from home. In a heartbeat, we went from happy hours to virtual happy hours. From conferences to virtual conferences. From selling to virtual selling. To remain competitive, sales and business professionals were required to shift the way they engaged prospects and customers. Overnight, virtual selling became the new normal. Now, it is here to stay. Virtual selling can be challenging. It's more difficult to make human to human connections. It's natural to feel intimidated by technology and digital tools. Few of us haven't felt the wave of insecurity the instant a video camera is pointed in our direction. Yet, virtual selling is powerful because it allows you to engage more prospects and customers, in less time, at a lower cost, while reducing the sales cycle. Virtual Selling is the definitive guide to leveraging video-based technology and virtual communication channels to engage prospects, advance pipeline opportunities, and seal the deal. You'll learn a complete system for blending video, phone, text, live chat, social media, and direct messaging into your sales process to increase productivity and reduce sales cycles. Jeb Blount, one of the most celebrated sales trainers of our generation, teaches you: How to leverage human psychology to gain more influence on video calls The seven technical elements of impactful video sales calls The five human elements of highly effective video sales calls How to overcome your fear of the camera and always be video ready How to deliver engaging and impactful virtual demos and presentations Powerful video messaging strategies for engaging hard to reach stakeholders The Four-Step Video Prospecting Framework The Five-Step Telephone Prospecting Framework The LDA Method for handling telephone prospecting objections Advanced email prospecting strategies and frameworks How to leverage text messaging for prospecting and down pipeline communication The law of familiarity and how it takes the friction out of virtual selling The 5C's of Social Selling Why it is imperative to become proficient with reactive and proactive chat Strategies for direct messaging – the "Swiss Army Knife" of virtual selling How to leverage a blended virtual/physical selling approach to close deals faster As you dive into these powerful insights, and with each new chapter, you'll gain greater and greater confidence in your ability to effectively engage prospects and customers through virtual communication channels. And, with this newfound confidence, your success and income will soar. Following in the footsteps of his blockbuster bestsellers People Buy You, Fanatical Prospecting, Sales EQ, Objections, and Inked, Jeb Blount's Virtual Selling puts the same strategies employed by his clients—a who's who of the world's most prestigious organizations—right into your hands.

High Velocity Business Operations

Author : Yemmanur Jayachandra
Publisher : Cambridge University Press
ISBN 13 : 1108871550
Total Pages : 137 pages
Book Rating : 4.1/5 (88 download)

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Book Synopsis High Velocity Business Operations by : Yemmanur Jayachandra

Download or read book High Velocity Business Operations written by Yemmanur Jayachandra and published by Cambridge University Press. This book was released on 2020-08-13 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Element deals with the know-how and show-how to accomplish high velocity business operations. The basis of these operations is real-time data and low latency processing. Relevant applications are pervasive due to the emerging technologies of IoT, 5G, AI and data analytics. This Element explores theories and methods of configuring, formulating and implementing high velocity business operations with properly designed and developed platforms and processes. Current mobile transformation is enabling the unwiring of businesses, de-territorializing them, and creating more opportunities for these operations. High velocity business processes increase throughput and efficiency, offering first-mover advantage. They also provide location-independence due to use of mobile platforms and devices (smartphones, tablets and wearables). This Element present mobility as a critical attribute of high velocity business operations, taking advantage of world-wide resources and expertise with well-designed mobile platforms and their data.