Product Strategy for High Technology Companies

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Publisher : McGraw Hill Professional
ISBN 13 : 0071610340
Total Pages : 400 pages
Book Rating : 4.0/5 (716 download)

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Book Synopsis Product Strategy for High Technology Companies by : Michael E. McGrath

Download or read book Product Strategy for High Technology Companies written by Michael E. McGrath and published by McGraw Hill Professional. This book was released on 2000-11-02 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the key determinants of success for today’s high-technology companies is product strategy—and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple—plus a new focus on growth strategies and on Internet businesses—define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.

Comparing High Technology Firms in Developed and Developing Countries: Cluster Growth Initiatives

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Author :
Publisher : IGI Global
ISBN 13 : 1466616474
Total Pages : 286 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Comparing High Technology Firms in Developed and Developing Countries: Cluster Growth Initiatives by : Bas, Tomas Gabriel

Download or read book Comparing High Technology Firms in Developed and Developing Countries: Cluster Growth Initiatives written by Bas, Tomas Gabriel and published by IGI Global. This book was released on 2012-05-31 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Clusters are geographic concentrations of interconnected companies, specialized suppliers, service providers, and associated institutions in a particular field that are present in a nation or region. The development and upgrading of clusters is an important agenda for governments, companies, and other institutions. Cluster growth initiatives are an important new direction in economic policy, building on earlier efforts in macroeconomic stabilization, privatization, market opening, and cost reduction related to doing business. Comparing High Technology Firms in Developed and Developing Countries: Cluster Growth Initiatives is the leading source of information for readers interested in this field of study as it promotes scientific discussion on policies and practice of cluster growth, as well as covers the emerging research topics which are going to define the future of the management of technology. Furthermore, this book demonstrates the effectiveness and efficiency of technology policy based on observations of differential growth rate of high technology firms in clusters, and explores the factors that explain superior performance of high technology firms to contribute the improvement of technology policy in both developed and developing countries.

High Tech Start Up, Revised And Updated

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Publisher : Simon and Schuster
ISBN 13 : 0743203356
Total Pages : 348 pages
Book Rating : 4.7/5 (432 download)

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Book Synopsis High Tech Start Up, Revised And Updated by : John L. Nesheim

Download or read book High Tech Start Up, Revised And Updated written by John L. Nesheim and published by Simon and Schuster. This book was released on 2000-09-22 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: This revised and updated edition of Nesheim's underground Silicon Valley bestseller incorporates twenty-three case studies of successful start-ups, including tables of wealth showing how much money founders and investors realized from each venture. The phenomenal success of the initial public offerings (IPOs) of many new internet companies obscures the fact that fewer than six out of 1 million business plans submitted to venture capital firms will ever reach the IPO stage. Many fail, according to start-up expert John Nesheim, because the entrepreneurs did not have access to the invaluable lessons that come from studying the real-world venture experiences of successful companies. Now they do. Acclaimed by entrepreneurs the world over, this practical handbook is filled with hard-to-find information and guidance covering every key phase of a start-up, from idea to IPO: how to create a winning business plan, how to value the firm, how venture capitalists work, how they make their money, where to find alternative sources of funding, how to select a good lawyer, and how to protect intellectual property. Nesheim aims to improve the odds of success for first-time high-tech entrepreneurs, and offers an insider's perspective from firsthand experience on one of the toughest challenges they face -- convincing venture capitalists or investment banks to provide financing. This complete, classic reference tool is essential reading for first-time high-tech entrepreneurs, and entrepreneurs already involved in a start-up who want to increase their chances of success to rise to the top.

High-technology Entrepreneurship

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Publisher : Routledge
ISBN 13 : 0415593921
Total Pages : 202 pages
Book Rating : 4.4/5 (155 download)

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Book Synopsis High-technology Entrepreneurship by : Raymond P. Oakey

Download or read book High-technology Entrepreneurship written by Raymond P. Oakey and published by Routledge. This book was released on 2012 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the global economy in a precarious position, nurturing new entrepreneurial high-technology firms is likely to comprise a key component of any policy to encourage economic growth, both in developed and developing countries. High-Technology Entrepreneurship introduces and analyzes all the major aspects of high-technology small firm-formation and growth.

High-tech Ventures

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Publisher :
ISBN 13 :
Total Pages : 430 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis High-tech Ventures by : C. Gordon Bell

Download or read book High-tech Ventures written by C. Gordon Bell and published by . This book was released on 1991-07-22 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is written primarily for people who are creating the future high-tech world by designing, building, and marketing innovative products. More specifically, it is for all engineers, engineering managers, entrepreneurs and intapreneurs. The book provides insight into the problems entrepreneurs face and gives a model for successful startup companies in a formal checklist.

Risk Appraisal and Venture Capital in High Technology New Ventures

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Author :
Publisher : Routledge
ISBN 13 : 1134190379
Total Pages : 241 pages
Book Rating : 4.1/5 (341 download)

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Book Synopsis Risk Appraisal and Venture Capital in High Technology New Ventures by : Gavin C. Reid

Download or read book Risk Appraisal and Venture Capital in High Technology New Ventures written by Gavin C. Reid and published by Routledge. This book was released on 2007-09-06 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Appealing to both mainstream and evolutionary economists, this book, written by an author with an excellent track record, is acrossover treatment of quantitative and qualitative risk analysis within the setting of new high technology ventures.

Marketing of High-technology Products and Innovations

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Author :
Publisher : Pearson Prentice Hall
ISBN 13 : 9780136049968
Total Pages : 584 pages
Book Rating : 4.0/5 (499 download)

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Book Synopsis Marketing of High-technology Products and Innovations by : Jakki J. Mohr

Download or read book Marketing of High-technology Products and Innovations written by Jakki J. Mohr and published by Pearson Prentice Hall. This book was released on 2010 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title provides a thorugh overview of the issues high-tech marketers must address, and provides a balance between conceptual discussions and examples; small and big business; products and services; and consumer and business-to-business marketing contexts.

The Alliance Revolution

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Publisher : Harvard University Press
ISBN 13 : 9780674016477
Total Pages : 330 pages
Book Rating : 4.0/5 (164 download)

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Book Synopsis The Alliance Revolution by : Benjamin Gomes-Casseres

Download or read book The Alliance Revolution written by Benjamin Gomes-Casseres and published by Harvard University Press. This book was released on 1996 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than we ever anticipated, alliances among firms are changing the way business is conducted, particularly in the global, high-technology sector. The reasons are clear: companies must increasingly pool their capabilities to succeed in ever more complex and rapidly changing businesses. But the consequences for managers and for the economy have so far been underestimated. In this new book, Benjamin Gomes-Casseres presents the first in-depth account of the new world of business alliances and shows how collaboration has become part of the very fabric of modern competition. Alliances, he argues, create new units of competition that do battle with one another and with traditional single firms. The flexible capabilities of these multi-firm constellations give them advantages over single firms in certain contexts, offsetting the advantage of a single firm's unified control. When managed effectively, alliances can strengthen a firm's competitive advantage and narrow the gap between leading firms and second-tier players. This often results in intensified rivalry, and the competition within an industry is transformed. Alliances often spread swiftly through an industry as firms jockey for advantage. Yet the very spread of alliances increases their costs and poses new limits on their use. Gomes-Casseres concludes that firms need to manage their constellations to enhance collaboration within their groups, while raising what he calls "barriers to collaboration" for rivals. These ideas are developed and illustrated through original case studies of alliances among U.S., Japanese, and European firms in electronics and computers, including Xerox, IBM, and Fujitsu as well as other small and large companies. The book should be of interest to business academics, managers, and general readers concerned with contemporary capitalism.

Managing Dynamic Technology-Oriented Businesses: High-Tech Organizations and Workplaces

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Author :
Publisher : IGI Global
ISBN 13 : 146661837X
Total Pages : 332 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Managing Dynamic Technology-Oriented Businesses: High-Tech Organizations and Workplaces by : Jemielniak, Dariusz

Download or read book Managing Dynamic Technology-Oriented Businesses: High-Tech Organizations and Workplaces written by Jemielniak, Dariusz and published by IGI Global. This book was released on 2012-06-30 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book explores the culture of modern high-tech workplaces and the different challenges and opportunities that new technologies present for modern workers and employers, reviewing various management practices throughout the world"--Provided by publisher.

Marketing High Technology

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1439107556
Total Pages : 233 pages
Book Rating : 4.4/5 (391 download)

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Book Synopsis Marketing High Technology by : William H. Davidow

Download or read book Marketing High Technology written by William H. Davidow and published by Simon and Schuster. This book was released on 1986-06-02 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is civilized warfare. And as high-tech products become increasingly standardized—practically identical, from the customer's point of view—it is marketing that spells life or death for new devices or entire firms. In a book that is as fascinating as it is pragmatic, William H. Davidow, a legend in Silicon Valley, where he was described as "the driving force behind the micro processor explosion," tells how to fight the marketing battle in the intensely competitive world of high-tech companies—and win. Blunt, pithy, and knowledgeable, Davidow draws on his successful marketing experience at Intel Corporation to create a complete program for marketing victory. He drives home the basics, such as how to go head-on against the competition; how to "plan products, not devices"; how to give products a "soul"; and how to engineer promotions, market internationally, motivate salespeople, and rally distributors. Above all, he demonstrates the critical importance of servicing and supporting customers. Total customer satisfaction, Davidow makes clear, must be every high-tech marketer's ultimate goal. The only comprehensive marketing strategy book by an insider, Marketing High Technology looks behind the scenes at industry-shaking clashes involving Apple and IBM, Visicorp and Lotus, Texas Instruments and National Semiconductor. He recounts his own involvement in Crush, Intel's innovative marketing offensive against Motorola, to demonstrate, step-by-step, how it became an industry prototype for a winning high-tech campaign. Davidow clearly spells out sixteen principles which increase the effectiveness of marketing programs. From examples as diverse as a Rolling Stones concert and a microprocessor chip, he defines a true "product." He analyzes and explains in new ways the strategic importance of distribution as it relates to market sector, pricing, and the pitfalls it entails. He challenges some traditional marketing theory and provides unique and important insights developed from over twenty years in the high-tech field. From an all-encompassing philosophy that great marketing is a crusade requiring total commitment, to a careful study of the cost of attacking a competitor, this book is an essential tool for survival in today's high-risk, fast- changing, and very lucrative high-tech arena.

Risk Appraisal and Venture Capital in High Technology New Ventures

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Author :
Publisher : Routledge
ISBN 13 : 9780415373517
Total Pages : 220 pages
Book Rating : 4.3/5 (735 download)

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Book Synopsis Risk Appraisal and Venture Capital in High Technology New Ventures by : Gavin C. Reid

Download or read book Risk Appraisal and Venture Capital in High Technology New Ventures written by Gavin C. Reid and published by Routledge. This book was released on 2008 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a 'crossover' treatment of quantitative and qualitative risk analysis within the setting of new high technology ventures in the UK. Reid and Smith have based their research on extensive fieldwork in patent-intensive, high-technology firms. This has included face-to-face interviews with leading investors, and is illustrated by two chapters of case studies. Their aim is to advance the understanding of methods of risk assessment and to illuminate current policy concerns about stimulating innovative output and securing intellectual property. This book is unique in being academic in intent and purpose, yet strongly grounded in practice, without becoming merely a practitioner volume. Reid and Smith find a considerable consensus in the venture capital industry on the spectrum of investments by risk, and on key commercial factors affecting risk. This book offers a useful and interdisciplinary approach to an increasingly popular field of study.

New Technology-Based Firms in the New Millennium

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Publisher : Emerald Group Publishing
ISBN 13 : 0080554482
Total Pages : 270 pages
Book Rating : 4.0/5 (85 download)

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Book Synopsis New Technology-Based Firms in the New Millennium by : Ray Oakey

Download or read book New Technology-Based Firms in the New Millennium written by Ray Oakey and published by Emerald Group Publishing. This book was released on 2008-05-26 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the question of whether providing work experience within courses of study in higher education affects entrepreneurial attitudes and behaviour, important given government imperatives to foster entrepreneurship through the education system.

High Technology and Regional Development

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Publisher :
ISBN 13 :
Total Pages : 80 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis High Technology and Regional Development by : United States. Congress. Joint Economic Committee. Subcommittee on Trade, Productivity, and Economic Growth

Download or read book High Technology and Regional Development written by United States. Congress. Joint Economic Committee. Subcommittee on Trade, Productivity, and Economic Growth and published by . This book was released on 1982 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt:

High-Technology Entrepreneurship

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Author :
Publisher : Routledge
ISBN 13 : 1136323295
Total Pages : 202 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis High-Technology Entrepreneurship by : Ray Oakey

Download or read book High-Technology Entrepreneurship written by Ray Oakey and published by Routledge. This book was released on 2012-05-31 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the global economy in a precarious position, nurturing new entrepreneurial high-technology firms is likely to comprise a key component of any policy to encourage economic growth, both in developed and developing countries. Recent high-technology ventures – such as retailing in the music industry – have shown how entrepreneurs can radically change, or even replace, the structure of existing industries. High-Technology Entrepreneurship introduces and analyzes all the major aspects of high-technology small-firm formation and growth. Locational and functional aspects of the process, as well as how contexts for development may vary between developed and developing economies are also discussed. Other key topics that are addressed include: how high technology firms originate in theory and practice entrepreneurship theory incubators, science parks and clustering entrepreneurial strategy and finance. Students taking Master's-level courses in entrepreneurship, technology, innovation, academic enterprise and industrial development will find this an essential textbook for completing their studies.

High-technology Clusters, Networking and Collective Learning in Europe

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Author :
Publisher : Routledge
ISBN 13 : 1351744518
Total Pages : 172 pages
Book Rating : 4.3/5 (517 download)

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Book Synopsis High-technology Clusters, Networking and Collective Learning in Europe by : David Keeble

Download or read book High-technology Clusters, Networking and Collective Learning in Europe written by David Keeble and published by Routledge. This book was released on 2017-11-22 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title was first published in 2000: This text presents a study of collective learning, networking and high-technology regions in Europe. It first provides an overview of the subject area, then goes on to discuss topics such as the role of inter-SME networking and collective learning processes in European high-technology milieux.

High Technology, Productivity and Networks

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Publisher : Springer
ISBN 13 : 0230583725
Total Pages : 260 pages
Book Rating : 4.2/5 (35 download)

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Book Synopsis High Technology, Productivity and Networks by : Patrizio Bianchi

Download or read book High Technology, Productivity and Networks written by Patrizio Bianchi and published by Springer. This book was released on 2008-04-30 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Progress in telecommunications and infrastructure, coupled with liberalization in international organizations, has introduced a number of new competitors to existing SMEs. This book analyzes strategic aspects of SME development that may help to promote growth: high-tech development, productivity increase, and strengthening of linkages.

Aspects of Performance in the High Technology Sector

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Author :
Publisher :
ISBN 13 :
Total Pages : 68 pages
Book Rating : 4.3/5 (121 download)

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Book Synopsis Aspects of Performance in the High Technology Sector by :

Download or read book Aspects of Performance in the High Technology Sector written by and published by . This book was released on 1993 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: