High Performance Interactive Marketing

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The Rise of the Platform Marketer

Author : Craig Dempster
Publisher : John Wiley & Sons
ISBN 13 : 1119059798
Total Pages : 246 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis The Rise of the Platform Marketer by : Craig Dempster

Download or read book The Rise of the Platform Marketer written by Craig Dempster and published by John Wiley & Sons. This book was released on 2015-04-09 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Develop the skills and capabilities quickly becoming essential in the new marketing paradigm The Rise of the Platform Marketer helps you leverage the "always-on" consumer to deliver more personalized engagements across media, channels, and devices. By managing these interactions at scale throughout the customer lifecycle, you can optimize the value of your customers and segments through strategic use of Connected CRM (cCRM). This book shows you how to take advantage of the massive growth and proliferation of social and other digital media, with clear strategy for developing the new capabilities, tools, metrics, and processes essential in the age of platform marketing. Coverage includes identity management, audience management, consumer privacy and compliance, media and channel optimization, measurement and attribution, experience design, and integrated technology, plus a discussion on how the company as a whole must evolve to keep pace with marketing's increasingly rapid evolution and capabilities. The expansion of digital platforms has created addressability opportunity through search, video, display, and social media, offering today's foremost opportunity for competitive advantage. This book outlines the capabilities and perspective required to reap the rewards, helping you shift your strategy to align with the demands and expectations of the modern consumer. Develop the tools, metrics, and processes necessary to engage the modern consumer Gain a deep understanding of Connected Customer Relationship Management Leverage trends in technology and analytics to create targeted messages Adjust your company's structure and operations to align with new capabilities The new era of marketing requires thorough understanding of cCRM, along with the knowledge and innovative forethought to thrive in the ever-expanding digital audience platform environment. The Rise of the Platform Marketer gives you an edge, and helps you clear a path to full implementation.

Smart and Sustainable Interactive Marketing

Author : Irani, Hamid Reza
Publisher : IGI Global
ISBN 13 :
Total Pages : 335 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Smart and Sustainable Interactive Marketing by : Irani, Hamid Reza

Download or read book Smart and Sustainable Interactive Marketing written by Irani, Hamid Reza and published by IGI Global. This book was released on 2024-01-22 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's world, sustainability is no longer just a buzzword; it is a fundamental concern for businesses seeking to thrive. Traditional marketing strategies often fall short of aligning with the values and expectations of today's socially conscious consumers. Marketers are grappling with the issue of reconciling traditional marketing with the demands of the modern, environmentally conscious consumers. The marketing landscape is rapidly evolving, and businesses are challenged to embrace sustainability while leveraging transformative digital technologies. Smart and Sustainable Interactive Marketing is designed to address this very challenge. This book recognizes this issue as the first step toward its resolution. It delves into the intricate dimensions and features of sustainable marketing, shedding light on how it can harmonize with the contemporary economy and the principles of sustainable development. The book identifies the need for transformation and integration of digital technologies, such as artificial intelligence, to bridge the gap between traditional marketing and sustainability.

High Performance Through Business Process Management

Author : Mathias Kirchmer
Publisher : Springer
ISBN 13 : 3319512595
Total Pages : 231 pages
Book Rating : 4.3/5 (195 download)

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Book Synopsis High Performance Through Business Process Management by : Mathias Kirchmer

Download or read book High Performance Through Business Process Management written by Mathias Kirchmer and published by Springer. This book was released on 2017-03-09 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: This management book presents value-driven business process management as a successful discipline to turn strategy into people- and technology-based execution, quickly and at minimal risk. It shows how to achieve high performance successfully in a digital business environment. Static business models do not keep pace with the dynamic changes in our digital world. Organizations need a management approach that fits this environment and capitalizes on its opportunities while minimizing the related risks. They need to execute their business strategy fast and reliably. In effect, they have to know how and when to modify or enhance their business processes, which processes are the best candidates for intervention, and how to move rapidly from strategy to execution. This means organizations need to establish business process management as a real management discipline. The importance of process innovation, digital technology and people aspects, process governance, internationalization, emerging processes and the unique situation in mid-market organizations are some of the key topics discussed in this book. It ends with a comprehensive case study and a discussion about what process engineers can learn from jazz musicians.

BoogarLists | Directory of Interactive Marketing

Author :
Publisher : BoogarLists
ISBN 13 :
Total Pages : 60 pages
Book Rating : 4./5 ( download)

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Book Synopsis BoogarLists | Directory of Interactive Marketing by :

Download or read book BoogarLists | Directory of Interactive Marketing written by and published by BoogarLists. This book was released on with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Digital Relevance

Author : A. Albee
Publisher : Springer
ISBN 13 : 1137452811
Total Pages : 231 pages
Book Rating : 4.1/5 (374 download)

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Book Synopsis Digital Relevance by : A. Albee

Download or read book Digital Relevance written by A. Albee and published by Springer. This book was released on 2018-11-02 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Relevance teaches readers the knowledge, strategies, and skills need to create content, instantly engage customers, and compel them to action by sharing ideas so seamlessly matched to each audience's context that they can't help but take next steps toward purchase.

Information Systems

Author : Priya Seetharaman
Publisher : Taylor & Francis
ISBN 13 : 0429511523
Total Pages : 356 pages
Book Rating : 4.4/5 (295 download)

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Book Synopsis Information Systems by : Priya Seetharaman

Download or read book Information Systems written by Priya Seetharaman and published by Taylor & Francis. This book was released on 2019-04-05 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book captures a range of important developments that have occurred in Information Systems over the last forty years, with a particular focus on India and the developing world. Over this time, Information and Communications Technology (ICT) and Information Systems (IS) have come to play a critical role in supporting, complementing and automating managerial decisions, shaping and transforming industries, and contributing to deep societal and economic change. This volume examines a range of topics for those interested in the adoption and use of these technologies across varied situations. It combines empirical studies on the application and impact of IS with commentaries, debates and insights on the transformative role that IT and the IT industry have played, and continue to play, within India as well as globally. The book draws attention to issues and challenges that organizations grapple with in tech-enabled environments, and provides insights on the role of automation and computational techniques. It explores the global impact of the technology revolution on economic growth and development, electronic globalization, and the wider opportunities and challenges of a hi-tech world. The chapters cover various themes such as e-government in India, internet-based distribution systems, internet banking, and use of collaborative IT tools and functions to support virtual teams in the software industry and the business process outsourcing industry. Other chapters focus on methodological advances, such as systems thinking which finds applications in organizational decision-making, and the use of fuzzy logic. This volume will interest professionals and scholars of information technology and information systems, computer studies, IT systems, economics, and business and management studies.

Developing Effective and High-Performing Teams in Higher Education

Author : Burris-Melville, Tashieka Simone
Publisher : IGI Global
ISBN 13 :
Total Pages : 665 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Developing Effective and High-Performing Teams in Higher Education by : Burris-Melville, Tashieka Simone

Download or read book Developing Effective and High-Performing Teams in Higher Education written by Burris-Melville, Tashieka Simone and published by IGI Global. This book was released on 2024-10-17 with total page 665 pages. Available in PDF, EPUB and Kindle. Book excerpt: Within the context of higher education, teamwork and collaboration have become integral to organizational success. While there remains inherent complexity to developing high performing teams in higher education, many institutions have prioritized the integration of collaboration efforts, goal attainment, and student support. Academic excellence achieved through teamwork prioritizes improved student engagement, innovative teaching methods, and collaborative research environments. Developing Effective and High-Performing Teams in Higher Education explores the strategies, best practices, and case studies for developing effective higher education teams. It brings together diverse insights on effective academic collaboration to achieve a myriad of higher education goals. This book covers topics such as student culture, education psychology, and information sharing, and is a valuable resource for educators, administrators, policymakers, academicians, and researchers.

Researching Marketing Decisions

Author : Ritu Mehta
Publisher : Taylor & Francis
ISBN 13 : 0429515456
Total Pages : 197 pages
Book Rating : 4.4/5 (295 download)

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Book Synopsis Researching Marketing Decisions by : Ritu Mehta

Download or read book Researching Marketing Decisions written by Ritu Mehta and published by Taylor & Francis. This book was released on 2019-04-24 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book looks at customer value creation through marketing decisions and analyses the critical phases of theoretical and methodological advancements in solving certain problems and customer-centric issues that firms face. The chapters highlight how theories have been borrowed from sociology, psychology and economics to understand phenomena such as customer preferences and decision-making, and how operations research and statistical tools have been applied to take optimal decisions on marketing-related issues such as channel management and pricing. The volume covers an array of topics including marketing orientation, consumer behaviour, and marketing mix comprising the elements of product, price, promotion and place. The articles offer both methodological and theoretical contributions, and also discuss some key results of implementation of marketing strategies by various firms. This book will be of interest to researchers and students of marketing, consumer behaviour, business management, economics, finance, international marketing, services marketing and international business.

High Performance Habits

Author : Brendon Burchard
Publisher : Hay House, Inc
ISBN 13 : 1401952852
Total Pages : 401 pages
Book Rating : 4.4/5 (19 download)

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Book Synopsis High Performance Habits by : Brendon Burchard

Download or read book High Performance Habits written by Brendon Burchard and published by Hay House, Inc. This book was released on 2017-09-19 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: THESE HABITS WILL MAKE YOU EXTRAORDINARY. Twenty years ago, author Brendon Burchard became obsessed with answering three questions: 1. Why do some individuals and teams succeed more quickly than others and sustain that success over the long term? 2. Of those who pull it off, why are some miserable and others consistently happy on their journey? 3. What motivates people to reach for higher levels of success in the first place, and what practices help them improve the most After extensive original research and a decade as the world’s leading high performance coach, Burchard found the answers. It turns out that just six deliberate habits give you the edge. Anyone can practice these habits and, when they do, extraordinary things happen in their lives, relationships, and careers. Which habits can help you achieve long-term success and vibrant well-being no matter your age, career, strengths, or personality? To become a high performer, you must seek clarity, generate energy, raise necessity, increase productivity, develop influence, and demonstrate courage. The art and science of how to do all this is what this book is about. Whether you want to get more done, lead others better, develop skill faster, or dramatically increase your sense of joy and confidence, the habits in this book will help you achieve it faster. Each of the six habits is illustrated by powerful vignettes, cutting-edge science, thought-provoking exercises, and real-world daily practices you can implement right now. If you’ve ever wanted a science-backed, heart-centered plan to living a better quality of life, it’s in your hands. Best of all, you can measure your progress. A link to a free professional assessment is included in the book.

High Performance Marketing

Author : Naras Eechambadi
Publisher : Kaplan Publishing
ISBN 13 : 9781419508233
Total Pages : 0 pages
Book Rating : 4.5/5 (82 download)

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Book Synopsis High Performance Marketing by : Naras Eechambadi

Download or read book High Performance Marketing written by Naras Eechambadi and published by Kaplan Publishing. This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the pressure on, marketing professionals need the best resources possible. High Performance Marketing is the essential resource - delivering tools, real-world practices and a clear six-step approach to help marketing professionals navigate today's bewildering challenges and drive gains in performance. This book should be ......

AI Applications for Business, Medical, and Agricultural Sustainability

Author : Naim, Arshi
Publisher : IGI Global
ISBN 13 :
Total Pages : 339 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis AI Applications for Business, Medical, and Agricultural Sustainability by : Naim, Arshi

Download or read book AI Applications for Business, Medical, and Agricultural Sustainability written by Naim, Arshi and published by IGI Global. This book was released on 2024-03-07 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Climate change, natural resource depletion, and unsustainable agricultural practices pose unprecedented challenges to our planet. The increasing environmental footprint of computer networks, communication systems, and other IT infrastructures exacerbates these issues, contributing significantly to energy consumption and greenhouse gas emissions. Without innovative solutions, these challenges will continue to escalate, threatening the sustainability of our planet for future generations. AI Applications for Business, Medical, and Agricultural Sustainability offers a comprehensive solution by harnessing the power of Artificial Intelligence (AI) and High-Performance Computing (HPC). This book is ideal for educators, environmentalists, industry professionals, researchers, and academics. By introducing new energy models, algorithms, and methodologies, the book provides a roadmap for developing next-generation computing and communication infrastructures that are environmentally sustainable.

How to Dominate Any Market Turbocharging Your Digital Marketing and Sales Results

Author : Lonnie D. Ayers
Publisher : AuthorHouse
ISBN 13 : 1728357969
Total Pages : 416 pages
Book Rating : 4.7/5 (283 download)

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Book Synopsis How to Dominate Any Market Turbocharging Your Digital Marketing and Sales Results by : Lonnie D. Ayers

Download or read book How to Dominate Any Market Turbocharging Your Digital Marketing and Sales Results written by Lonnie D. Ayers and published by AuthorHouse. This book was released on 2020-05-04 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: What’s the secret to building a successful business? If you’re like most entrepreneurs, you would say it’s just a matter of finding a need and filling it and you’d be wrong. The most successful businesses master nine common business problems. By identifying these common problems, understanding how they affect your business and then designing and implementing proven solutions for them, you can build a hyper successful business. This book shows you how to select systems to turbocharge your business. It will provide a detailed roadmap for you to follow as you address each problem with the right strategy, tactics and systems to turn each area of your business into a high-performance machine. Whether you are a pre-start up, building your minimum viable product, heading toward IPO, or scaling, this business operating system design will help show you how to succeed, while flying close to the Sun.

Digital Marketing in Sports

Author : Brandon Mastromartino
Publisher : Taylor & Francis
ISBN 13 : 1000988805
Total Pages : 345 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Digital Marketing in Sports by : Brandon Mastromartino

Download or read book Digital Marketing in Sports written by Brandon Mastromartino and published by Taylor & Francis. This book was released on 2023-11-10 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines how the sport industry is adapting to the needs of the digital-first global economy. Focusing on digital techniques in sport marketing, this volume explores new and emerging technologies and considers how they can help to build commercially successful and sustainable sport business. Featuring the work of sport business and management researchers from around the world, the book shines new light on key aspects of sport marketing such as brand development, consumer behavior and marketing communications. Illustrated with informative figures throughout, it presents cutting-edge case studies and new research on digital marketing covering topics including the metaverse and video games; esports; athlete endorsement; digital immersion; social media; equity crowdfunding; digital fandom and dark market brands. Global in scope, this book is fascinating reading for any student, researcher or industry professional looking to deepen their understanding of digital marketing in the context of the global sport industry.

Global Competitiveness: Business Transformation in the Digital Era

Author : Ade Gafar Abdullah
Publisher : Routledge
ISBN 13 : 042951123X
Total Pages : 325 pages
Book Rating : 4.4/5 (295 download)

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Book Synopsis Global Competitiveness: Business Transformation in the Digital Era by : Ade Gafar Abdullah

Download or read book Global Competitiveness: Business Transformation in the Digital Era written by Ade Gafar Abdullah and published by Routledge. This book was released on 2019-07-09 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: The proceedings of the "Economics and Business Competitiveness International Conference" (EBCICON) provides a selection of papers, either research results or literature reviews, on business transformation in the digital era. Nine major subject areas, comprising accounting and governance, customer relations, entrepreneurship, environmental issues, finance and investment, human capital, industrial revolution 4.0, international issues, and operations and supply chain management are presented in the proceedings. These papers will provide new insights into the knowledge and practice of business and economics in the digital era. Therefore, parties involved in business and economics such as academics, practitioners, business leaders, and others will be interested in the contents of the proceedings.

The Best Digital Marketing Campaigns in the World II

Author : Damian Ryan
Publisher : Kogan Page Publishers
ISBN 13 : 0749469692
Total Pages : 266 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis The Best Digital Marketing Campaigns in the World II by : Damian Ryan

Download or read book The Best Digital Marketing Campaigns in the World II written by Damian Ryan and published by Kogan Page Publishers. This book was released on 2014-03-03 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the second volume of The Best Digital Marketing Campaigns in the World, best-selling author Damian Ryan presents an international showcase of the most successful digital marketing campaigns in recent history, analysing what they did right and their impact. This privileged insight into some of the freshest, most creative thinking in the industry covers 40 new campaigns from 40 different agencies/brands around the world, 16 in the UK, 5 in the US/Canada, and the rest from Europe, Australia, the Middle East and North Africa, South Africa and South America. Full of behind-the-scenes insights into campaign strategy, implementation and results, The Best Digital Marketing Campaigns in the World II explores how businesses and agencies, large and small, have harnessed social media, blogs, video, email, mobile and search to boost their brand and attract customers. Covering a wide range of world-class, award-winning campaigns from brands such as Activia, Red Bull, Heinz, Harley Davidson, O2, Peugeot, Nike, Samsung, and UEFA, and agencies including Tribal DDB, Scholz and Volkmer, Red Bee, Bell Pottinger Wired, We Are Social and Symbio Digital, this is an inspirational must-read for everyone working in marketing and advertising.

The Marketing Performance Blueprint

Author : Paul Roetzer
Publisher : John Wiley & Sons
ISBN 13 : 1118883438
Total Pages : 260 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis The Marketing Performance Blueprint by : Paul Roetzer

Download or read book The Marketing Performance Blueprint written by Paul Roetzer and published by John Wiley & Sons. This book was released on 2014-08-04 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover what's possible when the art and science of marketing collide The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business. With an eye toward the marketing industry's rapid evolution, this book focuses on the processes, technologies, and strategies that are redefining the marketing environment. Step by step, you will learn how to build performance-driven organizations that exceed ROI expectations and outpace the competition. Companies are demanding a more technical, scientific approach to marketing, and this guide provides the key information that helps marketing professionals choose the right tools and recruit the right talent to more effectively build brand, generate leads, convert sales, and increase customer loyalty. Marketers are facing increased pressure to connect every dollar spent to bottom-line results. As the industry advances, the tremendous gaps in talent, technology, and strategy leave many professionals underprepared and underperforming. The Marketing Performance Blueprint helps bridge those gaps: Align marketing talent, technology, and strategy to reach performance goals Drive digital marketing transformation within your organization Recruit, train, and retain a modern marketing team Propel growth through digital-savvy marketing agency partners Adapt more quickly to marketing technology advancements Create connected customer experiences Turn marketing data into intelligence, and intelligence into action Devise integrated marketing strategies that deliver real business results The marketers who will redefine the industry in the coming months and years will never stop challenging conventional knowledge and solutions. Whether in terms of evolved talent, advanced technology, or more intelligent and integrated strategies, these driven professionals will be in demand as the pioneers of the new marketing era. The Marketing Performance Blueprint helps marketers blaze a trail of their own by providing a roadmap to success.

Careers in Marketing

Author : Eric Siebert
Publisher : Careers In Marketing
ISBN 13 : 1522922644
Total Pages : 114 pages
Book Rating : 4.5/5 (229 download)

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Book Synopsis Careers in Marketing by : Eric Siebert

Download or read book Careers in Marketing written by Eric Siebert and published by Careers In Marketing. This book was released on 2016 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Careers in Marketing' is divided into four sections based on the key activities of marketing: Marketing Insights, Marketing Planning, Marketing Execution and Marketing Optimization. The most relevant digital and traditional marketing roles are described across each of these activities. Each role includes detailed descriptions of both traditional and digital marketing roles including key job responsibilities and an 'insider view' of the day to day realities of the job. The pros and cons of each role is also described along with key success criteria, salary information, a typical career path as well as guidance on how to land one's first job.-Publisher description.