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Author : Mike Capuzzi
Publisher :
ISBN 13 : 9781732512788
Total Pages : pages
Book Rating : 4.5/5 (127 download)
Download or read book High Impact Marketing Manifesto written by Mike Capuzzi and published by . This book was released on 2019-10 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael Capuzzi
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781981612437
Total Pages : 68 pages
Book Rating : 4.6/5 (124 download)
Download or read book High Impact Marketing Manifesto written by Michael Capuzzi and published by Createspace Independent Publishing Platform. This book was released on 2017-12-10 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this short, easy-to-read book, you'll discover 21 High Impact Marketing rules for creating more personal and relevant ways to attract, connect with and WOW! your leads, prospects and customers. Follow these time-tested rules and you and your business will instantly rise above any competition and be the "go to" choice in your community.
Author : Mike Capuzzi
Publisher : CreateSpace
ISBN 13 : 9781496129109
Total Pages : 72 pages
Book Rating : 4.1/5 (291 download)
Download or read book High Impact Marketing Manifesto written by Mike Capuzzi and published by CreateSpace. This book was released on 2014-03-01 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: High impact marketing is for the bricks and mortar, retail and professional practice business owner who wants to stand out and rise above their competition. Getting your business marketing noticed these days is harder than ever before. Every single one of your prospects and customers are being bombarded with noise which is distracting them and taking their attention away from you and your business. The High Impact Marketing Manifesto quick and easy-to-digest collection of 27 unconventional, yet proven and profitable marketing strategies for every type of bricks and mortar business. Even if you only implement two or three of these timeless strategies, your marketing stand out, become more attractive to your ideal recipient and ultimately more profitable.
Author : Purna Virji
Publisher : Kogan Page Publishers
ISBN 13 : 1398608440
Total Pages : 353 pages
Book Rating : 4.3/5 (986 download)
Download or read book High-Impact Content Marketing written by Purna Virji and published by Kogan Page Publishers. This book was released on 2023-07-03 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create meaningful engagement, drive conversion rates and boost customer retention with this crucial resource to unlocking the true potential of your content marketing strategy. In an era of user-generated, human-generated and machine-generated content, mistakes are increasingly costlier to make. And more difficult to recover from. To succeed in the highly competitive creator economy of today and the future, content marketers need to rethink their approach or go the way of the dinosaurs. High-Impact Content Marketing shows how to succeed by taking a simplified yet strategic approach to standing out and driving revenue impact. It covers time-proven strategies to create video, audio, social media and longer-form content that audiences will actually want to consume and how to do so in a genuinely inclusive way. It also shows how to master content distribution across channels such as websites, blogs, email and social media networks to maximize reach, engagement and impact. What makes High-Impact Content Marketing unique is how it weaves in behavioral science and adult learning principles to maximize and measure impact. It features easy-to-implement frameworks and actionable guides throughout as well as examples of best-in-class content marketing from the likes of Patagonia, Microsoft, Spotify and Google plus interviews with top industry experts from across the globe. Guidance is also included on how to align content with various stages of the customer journey. This is an essential blueprint for ensuring the long-term success of your content marketing strategy to increase brand awareness, build relationships and boost conversions.
Author : Ardi Kolah
Publisher : Kogan Page Publishers
ISBN 13 : 0749464534
Total Pages : 352 pages
Book Rating : 4.7/5 (494 download)
Download or read book High Impact Marketing That Gets Results written by Ardi Kolah and published by Kogan Page Publishers. This book was released on 2013-01-03 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Great marketing isn't just about marketing output. It's about creating measurable business outcomes. High Impact Marketing That Gets Results is dedicated to helping marketing students and practitioners understand how to achieve an increase in profits through more cost-effective sales and marketing activities, where the return on investment is the measure of whether that goal has been achieved. High Impact Marketing That Gets Results covers the full range of the marketing mix within the broader context of overall marketing strategy, including market and customer segmentation; writing a marketing plan; understanding the marketing mix; brochures, press ads and print copy; signs, posters and ambient media; online marketing, mobile marketing; direct marketing; public relations; using promotions; top ten common marketing mistakes to avoid and top ten ways to save money in marketing.
Author : Al Latenslager
Publisher : Cameo Publications
ISBN 13 : 0977465934
Total Pages : 146 pages
Book Rating : 4.9/5 (774 download)
Download or read book Kick it Up a Notch Marketing written by Al Latenslager and published by Cameo Publications. This book was released on 2006 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Blair Enns
Publisher :
ISBN 13 : 9781999523503
Total Pages : 143 pages
Book Rating : 4.5/5 (235 download)
Download or read book The Win Without Pitching Manifesto written by Blair Enns and published by . This book was released on 2018 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John Grant
Publisher : John Wiley & Sons
ISBN 13 : 0470687312
Total Pages : 291 pages
Book Rating : 4.4/5 (76 download)
Download or read book The Green Marketing Manifesto written by John Grant and published by John Wiley & Sons. This book was released on 2009-08-11 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are currently eating, sleeping and breathing a new found religion of everything ‘green’. At the very heart of responsibility is industry and commerce, with everyone now racing to create their ‘environmental’ business strategy. In line with this awareness, there is much discussion about the ‘green marketing opportunity’ as a means of jumping on this bandwagon. We need to find a sustainable marketing that actually delivers on green objectives, not green theming. Marketers need to give up the many strategies and approaches that made sense in pure commercial terms but which are unsustainable. True green marketing must go beyond the ad models where everything is another excuse to make a brand look good; we need a green marketing that does good. The Green Marketing Manifesto provides a roadmap on how to organize green marketing effectively and sustainably. It offers a fresh start for green marketing, one that provides a practical and ingenious approach. The book offers many examples from companies and brands who are making headway in this difficult arena, such as Marks & Spencer, Sky, Virgin, Toyota, Tesco, O2 to give an indication of the potential of this route. John Grant creates a ‘Green Matrix’ as a tool for examining current practice and the practice that the future needs to embrace. This book is intended to assist marketers, by means of clear and practical guidance, through a complex transition towards meaningful green marketing. Includes a foreword by Jonathon Porritt.
Author : Andrew Pawlak
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781537419978
Total Pages : 326 pages
Book Rating : 4.4/5 (199 download)
Download or read book The Mortgage Marketing Manifesto written by Andrew Pawlak and published by Createspace Independent Publishing Platform. This book was released on 2016-09-20 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an age where individual loan officers and small to medium sized mortgage shops are competing with billion dollar mortgage operations and lead generation companies, there are ways for mortgage originators to tap into the market and create their own fresh, interested, and targeted leads -- minus the millions of dollars spent on advertising. It's time for these strategies and systems to be made available to mortgage professionals who are committed to growing their careers and increasing their incomes. Through Andrew Pawlak's years of helping everyone from individual LOs and Realtors to publicly traded mortgage lead generation technology companies, he has used the secrets in this book to help clients increase ROI and get more out of every dollar they spend on marketing and business development. Now, Andrew is sharing this life-changing information with every mortgage professional who works hard, but needs to get better results from the time and effort they put into growing their business. Inside, you'll discover: 17 critical components of a mortgage website that produces loans and referrals 15 key elements that make for a high-converting mortgage landing page Secrets the billion dollar mortgage lead generators use to convert clicks into leads How to effectively optimize both digital and traditional marketing to get more clients out of every dollar you spend on advertising Ways to better brand YOU as the preferred mortgage professional in your local market Strategies for creating consistent leads through social media and retargeting campaigns Techniques for using real estate marketing to drive 5X more purchase leads A complete game plan for getting more business from producing Realtors Everything you need to know about search engine marketing for mortgage loans Proven scripts to open up doors and generate more referral business How to integrate plug-and-play mortgage lead funnels to revolutionize your marketing ROI Methods for streamlining and finessing advertising efforts so they work for you 24/7
Author : Kevin Duncan
Publisher : A&C Black
ISBN 13 : 1408134381
Total Pages : 210 pages
Book Rating : 4.4/5 (81 download)
Download or read book Marketing Greatest Hits written by Kevin Duncan and published by A&C Black. This book was released on 2010-10-15 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today thousands of marketing books exist ready to bombard you with buzz words and secrets to marketing success, but by condensing and summarising current thinking in marketing this book gives you the chance to become an authority yourself - quickly and efficiently. This book presents marketing ideas from the profiled books clearly and accurately and will allow you not only to put these ideas into place but also explain them authoritatively to colleagues. Books profiled include The Long Tail, Meatball Sundae, Buzz, Affluenza and Blink. Saving you hundreds of hours of reading time Marketing Greatest Hits is vital for anyone looking to keep up with marketing practices NOW.
Author : John F. Ellett
Publisher : Createspace Independent Pub
ISBN 13 : 9781478229223
Total Pages : 216 pages
Book Rating : 4.2/5 (292 download)
Download or read book The Cmo Manifesto written by John F. Ellett and published by Createspace Independent Pub. This book was released on 2012-11-07 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: The CMO Manifesto – A 100-Day Action Plan for Marketing Change Agents is the essential guidebook for marketing executives who have been chartered to disrupt the status quo and become leaders of positive change at their companies. Based on research with successful CMOs from leading firms such as Anhueser-Busch, Fidelity, GE, General Mills and Proctor & Gamble, the book combines stories, insights and tools to help marketing executives maximize the impact of their critical first 100 days. Through 12 practical steps, The CMO Manifesto provides a clear, actionable roadmap of activities essential to the success of any marketing executive. Take the lead. Make an impact. Create change.
Author : John Grant
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (135 download)
Download or read book The New Marketing Manifesto written by John Grant and published by . This book was released on 1999 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nick Usborne
Publisher : McGraw Hill Professional
ISBN 13 : 0071415777
Total Pages : 274 pages
Book Rating : 4.0/5 (714 download)
Download or read book Net Words: Creating High-Impact Online Copy written by Nick Usborne and published by McGraw Hill Professional. This book was released on 2001-12-17 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to creating copy that connects with customersand makes the sale Advertising and promotion professionals have long known that, while bells and whistles may grab a customer's attention, words make the sale. Yet, nearly a decade into the Web revolution, E-commerce professionals are just now waking up to the fact that the usual high-tech, graphics-heavy approach to site design is bad for business. Net Words explores the reasons why and makes a strong case for a revolutionary new approach to copywriting tailored to the unique demands of a powerful new medium. With the help of dozens of examples of successful and unsuccessful on-line writing, author Nick Usborne shows readers how to harness the power of the written word for the Web. Readers learn how to imbue a business with a distinctive on-line "voice" and use it to forge lasting bonds with customers, increase market share, and close sales.
Author : John Grant
Publisher : Texere Publishing
ISBN 13 : 9781587990243
Total Pages : 0 pages
Book Rating : 4.9/5 (92 download)
Download or read book The New Marketing Manifesto written by John Grant and published by Texere Publishing. This book was released on 2000 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Setting out the 12 new marketing rules for anyone aiming to build tomorrow's successful company this book contains case studies of well-known companies which are pioneering the new rules of marketing.
Author : Arran Hamilton
Publisher : Routledge
ISBN 13 : 1000547000
Total Pages : 325 pages
Book Rating : 4.0/5 (5 download)
Download or read book The Lean Education Manifesto written by Arran Hamilton and published by Routledge. This book was released on 2022-03-31 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: The global expansion of education is one of the greatest successes of the modern era. More children have access to schooling and leave with higher levels of learning than at any time in history. However, 250 million+ children in developing countries are still not in school, and 600 million+ attend but get little out of it – a situation further exacerbated by the dislocations from COVID-19. In a context where education funding is stagnating and even declining, Arran Hamilton and John Hattie suggest that we need to start thinking Lean and explicitly look for ways of unlocking more from less. Drawing on data from 900+ systematic reviews of 53,000+ research studies – from the perspective of efficiency of impact – they controversially suggest that for low- and middle-income countries: Maybe pre-service initial teacher training programs could be significantly shortened and perhaps even stopped Maybe teachers need not have degree-level qualifications in the subjects they teach, and they might not really need degrees at all! Maybe the hours per week and years of schooling that each child receives could be significantly reduced, or at least not increased Maybe learners can be taught more effectively and less resource intensively in mixed-age classrooms, with peers tutoring one another Maybe different approaches to curriculum, instruction, and the length of the school day might be more cost-effective ways of driving up student achievement than hiring extra teachers, reducing class sizes, or building more classrooms Maybe school-based management, public–private partnerships, and performance-related pay are blind and expensive alleys that have limited influence or impact on what teachers actually do in classrooms. This groundbreaking and thought-provoking work also identifies a range of initiatives that are worth starting. It introduces the Leaning to G.O.L.D. methodology to support school and system leaders in selecting, implementing, and scaling those high-probability initiatives; and to rigorously de-implement those to be stopped. It is essential reading for anyone with an interest in education.
Author : Neil Richardson
Publisher : Kogan Page Publishers
ISBN 13 : 0749461926
Total Pages : 160 pages
Book Rating : 4.7/5 (494 download)
Download or read book A Quick Start Guide to Social Media Marketing written by Neil Richardson and published by Kogan Page Publishers. This book was released on 2010-09-03 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fragmented markets, hyper-competition and over-supply means companies must add customer value. Using social networks as a key marketing tool can lead to improved customer satisfaction, better professional relationships and increased effectiveness. A Quick Start Guide to Social Media Marketing applies relevant marketing theory to the fast changing world of social networking. Written by experienced professionals, it covers all aspects of social media marketing, including the benefits of social media marketing, how to apply advertising, PR and sales promotion, ethical behaviour, how to add value for customers, how to use social networking sites to acquire, retain and satisfy customers and crucially, the future of social media marketing. For anybody who wants to learn about high-impact, low-cost social network marketing that works, this Quick Start Guide provides an understanding of the key concepts and principles as well as insights into how theories and tools work in actual business scenarios.
Author : Kremer & Mccomas
Publisher :
ISBN 13 : 9788172245771
Total Pages : 320 pages
Book Rating : 4.2/5 (457 download)
Download or read book High Impact Marketing On A Low Impact Budget written by Kremer & Mccomas and published by . This book was released on 1999-01-01 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: High Impact Marketing on a Low Impact Budget is a collaboration between the authors, Dan McComas and John Kremer. They provide you with a basic framework for marketing and publicizing anything from advertising a product, promoting a service, building a bu
