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The Dynamics of Persuasion

Author : Richard M. Perloff
Publisher : Routledge
ISBN 13 : 1317328876
Total Pages : 765 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis The Dynamics of Persuasion by : Richard M. Perloff

Download or read book The Dynamics of Persuasion written by Richard M. Perloff and published by Routledge. This book was released on 2016-12-19 with total page 765 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style that is engaging and informational, explaining key theories and research as well as providing timely and relevant examples. The companion website includes materials for both students and instructors and expanding the pedagogical utilities. The sixth edition includes: updated theoretical and applied research in a variety of areas, including framing, inoculation, and self-affirmation; new studies of health campaigns; expanded coverage of social media marketing; enhanced discussion of the Elaboration Likelihood Model in light of continued research and new applications to everyday persuasion. The fundamentals of the book – emphasis on theory, clear-cut explanation of findings, in-depth discussion of persuasion processes and effects, and easy-to-follow real-world applications – continue in the sixth edition.

The Dynamics of Persuasion

Author : Richard M. Perloff
Publisher :
ISBN 13 : 9780415805681
Total Pages : 425 pages
Book Rating : 4.8/5 (56 download)

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Book Synopsis The Dynamics of Persuasion by : Richard M. Perloff

Download or read book The Dynamics of Persuasion written by Richard M. Perloff and published by . This book was released on 2010 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Dynamics of Persuasion provides a comprehensive and up-to-date introduction to persuasive communication and attitude change. Offering a thorough discussion of classic and contemporary theories of persuasion, this text explores the structure and functions of attitudes, consistency between attitude and behavior, and issues in attitude measurement. Examining persuasion through media, interpersonal, and psychological lenses, author Richard M. Perloff systematically investigates the impact of persuasive communication on attitudes toward a variety of topics, including health, politics, and racial prejudice. In addition to presenting persuasion theory and research, he provides numerous examples of persuasion in action, demonstrating the role of persuasion research in everyday life. Written in a highly accessible and clear style, The Dynamics of Persuasion serves to: introduce the social science perspective on persuasion enhance understanding of persuasion theories and research highlight the major issues discussed in the field of persuasion research explore the complexities and subtleties in the dynamics of everyday persuasion raise awareness about the ethics of contemporary persuasion. New to this edition are: 2008 election examples interspersed througout the text focused discussions on compliance-gaining and negative advertising examples of strong attitude, such as the pros and cons of using animals in research. Complimented by a Companion Website (www.routledge.com/textbooks/dynamicsofpersuasion4e) with resources for students and instructors, The Dynamics of Persuasion is an engaging text appropriate for advanced courses on persuasion in communication, psychology, marketing, and sociology. In its exploration of the dynamics of persuasive communication, it illuminates the powerful effects persuasion has in contemporary society and enhances understanding of this ubiquitous communicative strategy.

Gen Z, Explained

Author : Roberta Katz
Publisher : University of Chicago Press
ISBN 13 : 0226823962
Total Pages : 275 pages
Book Rating : 4.2/5 (268 download)

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Book Synopsis Gen Z, Explained by : Roberta Katz

Download or read book Gen Z, Explained written by Roberta Katz and published by University of Chicago Press. This book was released on 2022-10-26 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: An optimistic and nuanced portrait of a generation that has much to teach us about how to live and collaborate in our digital world. Born since the mid-1990s, members of Generation Z comprise the first generation never to know the world without the internet, and the most diverse generation yet. As Gen Z starts to emerge into adulthood and enter the workforce, what do we really know about them? And what can we learn from them? Gen Z, Explained is the authoritative portrait of this significant generation. It draws on extensive interviews that display this generation’s candor, surveys that explore their views and attitudes, and a vast database of their astonishingly inventive lexicon to build a comprehensive picture of their values, daily lives, and outlook. Gen Z emerges here as an extraordinarily thoughtful, promising, and perceptive generation that is sounding a warning to their elders about the world around them—a warning of a complexity and depth the “OK Boomer” phenomenon can only suggest. Much of the existing literature about Gen Z has been highly judgmental. In contrast, this book provides a deep and nuanced understanding of a generation facing a future of enormous challenges, from climate change to civil unrest. What’s more, they are facing this future head-on, relying on themselves and their peers to work collaboratively to solve these problems. As Gen Z, Explained shows, this group of young people is as compassionate and imaginative as any that has come before, and understanding the way they tackle problems may enable us to envision new kinds of solutions. This portrait of Gen Z is ultimately an optimistic one, suggesting they have something to teach all of us about how to live and thrive in this digital world.

The Dynamics of Persuasion

Author : Richard M. Perloff
Publisher : Routledge
ISBN 13 : 9780805813777
Total Pages : 0 pages
Book Rating : 4.8/5 (137 download)

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Book Synopsis The Dynamics of Persuasion by : Richard M. Perloff

Download or read book The Dynamics of Persuasion written by Richard M. Perloff and published by Routledge. This book was released on 1993 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Persuasion is one of the oldest fields of academic study -- it dates back thousands of years. In our own era, persuasion has been studied primarily by means of the theories and methods of social science research. Numerous scholars have made contributions to our knowledge of persuasion, and the field has generated a wealth of intriguing concepts and an impressive body of knowledge on persuasion processes and effects. Persuasion is not simply a science, however -- it is also an art. Today there is a burgeoning persuasion industry that includes advertising, sales, public relations, political consulting firms, and a host of private and public companies that seek to change attitudes and influence social behaviors. USE SECOND PARAGRAPH ONLY FOR GENERAL CATALOGS... Written to enhance students' understanding of persuasion theory and its applications to everyday situations, this book presents an up-to-date review of persuasion theory and research. Attempting to show students how these theories can deepen our understanding of how persuasion is practiced in a variety of real-life situations, it is designed as a text for undergraduate students who wish to know more about concepts of "attitude" and "persuasion," as well as introducing graduate students to theory and research in the field of persuasion. With a broad look at persuasion research, this volume examines psychological approaches to persuasion, interpersonal communication theories, and the interface between persuasion and mass communication, in particular mass media information campaigns. It examines research on cognitive processing of persuasive messages, compliance-gaining in interpersonal contexts, and the effects of large-scale health communication campaigns.

Scent

Author : Isabel Costello
Publisher : Muswell Press
ISBN 13 : 1916207774
Total Pages : 325 pages
Book Rating : 4.9/5 (162 download)

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Book Synopsis Scent by : Isabel Costello

Download or read book Scent written by Isabel Costello and published by Muswell Press. This book was released on 2021-04-01 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Every day in Paris carries proof that love exists, in the air, on the streets and behind closed doors. Just not mine.' When Clémentine and Édouard's last child leaves home, the cracks in their marriage become impossible to ignore. Clémentine's work as an artisan perfumer is no longer rewarding and her sense of self is withering. Life tilts irreversibly when, decades after the disturbing end of a bisexual love triangle, her former lover Racha resurfaces. But what does she want from Clémentine, if not revenge? Set in Paris and Provence, this is a captivating and intimate portrait of a woman navigating conflicting desires and a troubled past whilst dreaming of a fulfilling future.

The Practice of Public Relations

Author : Fraser P. Seitel
Publisher : Prentice Hall
ISBN 13 : 9780133083576
Total Pages : 0 pages
Book Rating : 4.0/5 (835 download)

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Book Synopsis The Practice of Public Relations by : Fraser P. Seitel

Download or read book The Practice of Public Relations written by Fraser P. Seitel and published by Prentice Hall. This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pairing Fraser Seitel's unique, humorous voice with the most up-to-date case studies, interviews, news photos, and other techniques, the Practice of Public Relations is truly an "in-your-face" Public Relations textbook. The 12th edition continues the theme of giving readers the knowledge and skills they need to know to be successful in today's world of public relations --including heavy emphasis on social media and ethics.

Black Paper

Author : Teju Cole
Publisher : University of Chicago Press
ISBN 13 : 022664135X
Total Pages : 285 pages
Book Rating : 4.2/5 (266 download)

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Book Synopsis Black Paper by : Teju Cole

Download or read book Black Paper written by Teju Cole and published by University of Chicago Press. This book was released on 2021-10-27 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: After Caravaggio -- Elegies. Room 406; Mama's shroud; Four elegies; two elegies; A letter ot John Berger; A quartet for Edward Said -- Shadows. Gossamer world : on Santu Mofokeng; An incantation for Marie Cosindas; Pictures in the aftermath; Shattered glass; What does it mean to look at this?; A crime scene at the border; Shadow cabinet : on Kerry James Marshall; Nighted color : on Lorna Simpson; The blackness of the panther; Restoring the darkness -- Coming to our senses. Experience; Epiphany; Ethics -- In a dark time. A time for refusal; Resist, refuse; Through the door; Passages north; On carrying and being carried -- Epilogue. Black paper.

The Other Dark Matter

Author : Lina Zeldovich
Publisher : University of Chicago Press
ISBN 13 : 022661557X
Total Pages : 268 pages
Book Rating : 4.2/5 (266 download)

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Book Synopsis The Other Dark Matter by : Lina Zeldovich

Download or read book The Other Dark Matter written by Lina Zeldovich and published by University of Chicago Press. This book was released on 2021-11-19 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: The history of human waste. How I learned to love the excrement; The early history of human excreta; Treasure nigh soil as if it were gold!; The water closet dilemma and the sewage farm paradigm; Germs, fertilizer, and the poop police -- The present: a sludge revolution in progress. The great sewage time bomb and the redistribution of nutrients on the planet; Loowatt, a loo that turns waste into watts; The crap that cooks your dinner and container-based sanitation; HomeBiogas : your personal digester in a box; Made in New York; Lystek, the home of sewage smoothies; How DC water makes biosolids BLOOM; From biosolids to biofuels -- The future of medicine and other things; Poop : the best (and cheapest medicine; Looking where the sun doesn't shine; From the kindness of one's gut : an insider look into stool banks -- Afterword : breathing poetry into poop.

Homer

Author : James I. Porter
Publisher : University of Chicago Press
ISBN 13 : 0226675904
Total Pages : 292 pages
Book Rating : 4.2/5 (266 download)

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Book Synopsis Homer by : James I. Porter

Download or read book Homer written by James I. Porter and published by University of Chicago Press. This book was released on 2023-03-22 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: The story of our ongoing fascination with Homer, the man and the myth. Homer, the great poet of the Iliad and the Odyssey, is revered as a cultural icon of antiquity and a figure of lasting influence. But his identity is shrouded in questions about who he was, when he lived, and whether he was an actual person, a myth, or merely a shared idea. Rather than attempting to solve the mystery of this character, James I. Porter explores the sources of Homer’s mystique and their impact since the first recorded mentions of Homer in ancient Greece. Homer: The Very Idea considers Homer not as a man, but as a cultural invention nearly as distinctive and important as the poems attributed to him, following the cultural history of an idea and of the obsession that is reborn every time Homer is imagined. Offering novel readings of texts and objects, the book follows the very idea of Homer from his earliest mentions to his most recent imaginings in literature, criticism, philosophy, visual art, and classical archaeology.

Fresh from the Farm 6pk

Author : Rigby
Publisher :
ISBN 13 : 9781418914219
Total Pages : 0 pages
Book Rating : 4.9/5 (142 download)

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Book Synopsis Fresh from the Farm 6pk by : Rigby

Download or read book Fresh from the Farm 6pk written by Rigby and published by . This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Jimmie the Kid

Author : Mike Paris
Publisher :
ISBN 13 :
Total Pages : 211 pages
Book Rating : 4.:/5 (13 download)

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Book Synopsis Jimmie the Kid by : Mike Paris

Download or read book Jimmie the Kid written by Mike Paris and published by . This book was released on 1981 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt:

3 Summers

Author : Lisa Robertson
Publisher : Coach House Books
ISBN 13 : 1770564802
Total Pages : 122 pages
Book Rating : 4.7/5 (75 download)

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Book Synopsis 3 Summers by : Lisa Robertson

Download or read book 3 Summers written by Lisa Robertson and published by Coach House Books. This book was released on 2016-09-26 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recite your poem to your aunt. I threw myself to the ground. Where were you in the night? In a school among the pines. What was the meaning of the dream? Organs, hormones, toxins, lesions: what is a body? In 3 Summers, Lisa Robertson takes up her earlier concerns with form and literary precedent, and turns toward the timeliness of embodiment. What is form's time? Here the form of life called a poem speaks with the body's mortality, its thickness, its play. The 10 poem-sequences in 3 Summers inflect a history of textual voices — Lucretius, Marx, Aby Warburg, Deleuze, the Sogdian Sutras — in a lyricism that insists on analysis and revolt, as well as the pleasures of description. The poet explores the mysterious oddness of the body, its languor and persistence, to test how it shapes the materiality of thinking, which includes rivers and forests. But in these poems' landscapes, the time of nature is inherently political. Now only time is wild, and only time — embodied here in Lisa Robertson’s forceful cadences — can tell. "Robertson proves hard to explain but easy to enjoy. . . . Dauntlessly and resourcefully intellectual, Robertson can also be playful or blunt. . . . She wields language expertly, even beautifully."—The New York Times "Robertson makes intellect seductive; only her poetry could turn swooning into a critical gesture."— The Village Voice Lisa Robertson's books include Cinema of the Present, Debbie: An Epic, The Men, The Weather, R's Boat and Occasional Works and Seven Walks from the Office for Soft Architecture. Lisa Robertson's Magenta Soul Whip was named one of The New York Times' 100 Notable Books. She lives in France.

Kumba Africa

Author : Sampson Ejike Odum
Publisher : iUniverse
ISBN 13 : 1663205043
Total Pages : 123 pages
Book Rating : 4.6/5 (632 download)

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Book Synopsis Kumba Africa by : Sampson Ejike Odum

Download or read book Kumba Africa written by Sampson Ejike Odum and published by iUniverse. This book was released on 2020-11-03 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘KUMBA AFRICA’, is a compilation of African Short Stories written as fiction by Sampson Ejike Odum, nostalgically taking our memory back several thousands of years ago in Africa, reminding us about our past heritage. It digs deep into the traditional life style of the Africans of old, their beliefs, their leadership, their courage, their culture, their wars, their defeat and their victories long before the emergence of the white man on the soil of Africa. As a talented writer of rich resource and superior creativity, armed with in-depth knowledge of different cultures and traditions in Africa, the Author throws light on the rich cultural heritage of the people of Africa when civilization was yet unknown to the people. The book reminds the readers that the Africans of old kept their pride and still enjoyed their own lives. They celebrated victories when wars were won, enjoyed their New yam festivals and villages engaged themselves in seasonal wrestling contest etc; Early morning during harmattan season, they gathered firewood and made fire inside their small huts to hit up their bodies from the chilling cold of the harmattan. That was the Africa of old we will always remember. In Africa today, the story have changed. The people now enjoy civilized cultures made possible by the influence of the white man through his scientific and technological process. Yet there are some uncivilized places in Africa whose people haven’t tested or felt the impact of civilization. These people still maintain their ancient traditions and culture. In everything, we believe that days when people paraded barefooted in Africa to the swarmp to tap palm wine and fetch firewood from there farms are almost fading away. The huts are now gradually been replaced with houses built of blocks and beautiful roofs. Thanks to modern civilization. Donkeys and camels are no longer used for carrying heavy loads for merchants. They are now been replaced by heavy trucks and lorries. African traditional methods of healing are now been substituted by hospitals. In all these, I will always love and remember Africa, the home of my birth and must respect her cultures and traditions as an AFRICAN AUTHOR.

Harold Rosenberg

Author : Debra Bricker Balken
Publisher : University of Chicago Press
ISBN 13 : 0226036197
Total Pages : 657 pages
Book Rating : 4.2/5 (26 download)

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Book Synopsis Harold Rosenberg by : Debra Bricker Balken

Download or read book Harold Rosenberg written by Debra Bricker Balken and published by University of Chicago Press. This book was released on 2021-10-06 with total page 657 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The biography recounts Rosenberg's full story for the first time. Art critic for The New Yorker from 1962 until 1978, Rosenberg, together with Clement Greenberg, radically reshaped the interpretation of art in the post-World-War-II period by promoting and examining abstract expression. But Rosenberg was also a social and literary critic-writing about art was just one aspect of his work. Harold Rosenberg: A Critic's Life weaves together Rosenberg's life and literary production, cast against the dynamic intellectual and social ferment of his time. Rosenberg's mid-century linking of the New York School with the art establishment, together with his observations on the commodification of the artwork and the evisceration of the "self" in favor of celebrity (especially in his often-cited essay "The Herd of Independent Minds") make this book especially topical"--

The Jesus Crisis

Author : Robert L. Thomas
Publisher : Kregel Academic & Professional
ISBN 13 : 9780825438110
Total Pages : 0 pages
Book Rating : 4.4/5 (381 download)

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Book Synopsis The Jesus Crisis by : Robert L. Thomas

Download or read book The Jesus Crisis written by Robert L. Thomas and published by Kregel Academic & Professional. This book was released on 1998 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The authors examine dangerous trends that seem to be luring many . . . toward skeptical rationalism and theological liberalism." --John F. MacArthur Jr., pastor of Grace Community Church in Sun Valley, California, and president of the Master's College and Seminary.

Yvain

Author : Chretien de Troyes
Publisher : Yale University Press
ISBN 13 : 0300038380
Total Pages : 244 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Yvain by : Chretien de Troyes

Download or read book Yvain written by Chretien de Troyes and published by Yale University Press. This book was released on 1987-09-10 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: A twelfth-century poem by the creator of the Arthurian romance describes the courageous exploits and triumphs of a brave lord who tries to win back his deserted wife's love

On Revision

Author : William Germano
Publisher : University of Chicago Press
ISBN 13 : 022641079X
Total Pages : 212 pages
Book Rating : 4.2/5 (264 download)

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Book Synopsis On Revision by : William Germano

Download or read book On Revision written by William Germano and published by University of Chicago Press. This book was released on 2021-11-05 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: A trusted editor turns his attention to the most important part of writing: revision. So you’ve just finished writing something? Congratulations! Now revise it. Because revision is about getting from good to better, and it’s only finished when you decide to stop. But where to begin? In On Revision, William Germano shows authors how to take on the most critical stage of writing anything: rewriting it. For more than twenty years, thousands of writers have turned to Germano for his insider’s take on navigating the world of publishing. A professor, author, and veteran of the book industry, Germano knows what editors want and what writers need to know: Revising is not just correcting typos. Revising is about listening and seeing again. Revising is a rethinking of the principles from the ground up to understand why the writer is doing something, why they’re going somewhere, and why they’re taking the reader along with them. On Revision steps back to take in the big picture, showing authors how to hear their own writing voice and how to reread their work as if they didn’t write it. On Revision will show you how to know when your writing is actually done—and, until it is, what you need to do to get it there.