Herd

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470685484
Total Pages : 438 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Herd by : Mark Earls

Download or read book Herd written by Mark Earls and published by John Wiley & Sons. This book was released on 2009-08-07 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: "...fascinating. Like Malcolm Gladwell on speed." —THE GUARDIAN "HERD is a rare thing: a book that transforms the reader's perception of how the world works". —Matthew D'Ancona, THE SPECTATOR "This book is a must. Once you have read it you will understand why Mark Earls is regarded as a marketing guru." —Daniel Finkelstein, THE TIMES This paperback version of Mark Earls' groundbreaking and award winning book comes updated with new stats and figures and provides two completely revised chapters that deal with the rise of social networking. Since the Enlightenment there has been a very simple but widely held assumption that we are a species of thinking individuals and human behaviour is best understood by examining the psychology of individuals. It appears, however, that this insight is plain wrong. The evidence from a number of leading behavioural and neuroscientists suggests that our species is designed as a herd or group animal. Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behaviour, with a result that necessitates a complete rethink about these subjects. HERD provides a host of unusual examples and anecdotes to open the mind of the business reader, from Peter Kay to Desmond Tutu, Apple to UK Sexual Health programmes, George Bush to Castle Lager, from autism to depression to the real explanation for the placebo effect in pharmaceutical testing.

Say Goodbye To the Herd Mentality – your guide to sensible investment practices

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Author :
Publisher : Zorba Books
ISBN 13 : 9386407485
Total Pages : 164 pages
Book Rating : 4.3/5 (864 download)

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Book Synopsis Say Goodbye To the Herd Mentality – your guide to sensible investment practices by : Sameer Rastogi

Download or read book Say Goodbye To the Herd Mentality – your guide to sensible investment practices written by Sameer Rastogi and published by Zorba Books. This book was released on with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you interested in the stock market? Do you plan to start investing in it? Or have you burned your fingers in the real estate through rash decisions or wrong advice? Have you been swayed by hype and ads that lure you with the promise of quick riches? Well, then, Madness of the Masses is a book you must read. History has proved time and again how get-rich- quick offers have fallen flat, leaving investors in a state of financial ruin. However, we never seem to learn from history. When the next exciting scheme to get rich comes along, we fall for it all over again, leaving us in financial ruin, while the perpetrators of the scams, more often than not, laugh their way to the banks. These boom and bust cycles continue century after century. In this book, author Sameer Rastogi makes a compelling case for how human greed and envy propel us towards financial ruin. He says, “I have witnessed investor emotions and biases during Booms and Depressions. With experience, I realized that most of the investor questions and investor biases didn’t have practical answers in pure investment research. It required out-of- the-box thinking. It required analysis of investor behaviour at large. It required a study of emotional forces like greed and fear… For investment success, the EQ of each investor proved to be worth its weight in gold. Also, high investment IQ alone didn’t necessary translate into higher investment profits.” Unlike most dry finance books, Madness of the Masses is peppered with interesting anecdotes from history detailing scams through the ages, making it a thought-provoking, fascinating read. A definite must-read for investors and potential investors as there is a lesson for each of us. The author says, “The bubbles and scams are not new. They have been in existence since the time humans have been greedy, jealous and fearful. The madness of the masses is here to stay. It is up to individuals to learn from the past and stand apart from the crowd.” Section 1 Historical evidences of our vulnerability to Investment Bubbles and Scams 1. History is a great teacher, but we are not good students 2. Tulip Mania – How an entire nation went nuts over flower bulbs (circa 1637) 3. Mississippi Company Bubble – Anybody can get rich quick in France (circa 1717) 4. The South Sea Company – The Great Greed of Great Britain (circa 1721) 5. Railway Mania – The Gravy Train (circa 1845) 6. Florida Land Boom – Man-less Land for the Landless Man (circa 1925) 7. The Great Storm before The Great Depression (circa 1929) 8. Japanese Asset Bubble (circa 1986) 9. The Great Indian Thugs and their Tricks a. PACL Scam b. Saradha Scam c. Stock Market and Banking Scam by Harshad Mehta & Ketan Parekh d. Home Trade e. Teak Plantation f. EMU Mania g. Scams of Real Estate h. ….And some more jaw dropping scams Section 2 Causes of Asset Bubbles and Scams 10. The Power of Greed 11. The Power of Envy 12. The Power of Patterns Section 3 Identifying a Bubble or a Scam, and Avoiding it 13. Avoiding the Scams 14. Avoiding the Asset Bubbles 15. Some Strange but Worthy Indicators of Gauging a Bubble a. Industry becomes the first choice for career seekers. b. Bigger and taller skyscrapers. c. Art sales are frontpage news. d. Industry-related magazines are flying off the shelf. e. The difference between long-term and short-term fades. f. Everyone around you will be an expert. g. Financial engineering hits the roof . h. Investments are out, casinos are in. Bibliography

WHAT IS MOB MENTALITY? - 8 Essential Books on Crowd Psychology

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Author :
Publisher : Good Press
ISBN 13 :
Total Pages : 2339 pages
Book Rating : 4.8/5 (596 download)

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Book Synopsis WHAT IS MOB MENTALITY? - 8 Essential Books on Crowd Psychology by : Charles Mackay

Download or read book WHAT IS MOB MENTALITY? - 8 Essential Books on Crowd Psychology written by Charles Mackay and published by Good Press. This book was released on 2024-01-17 with total page 2339 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the compelling anthology WHAT IS MOB MENTALITY? - 8 Essential Books on Crowd Psychology, readers are presented with a thought-provoking exploration of the psychological phenomena of group behavior. Across a variety of literary stylesfrom treatises to analytical essaysthe collection delves into the mechanics of human behavior within large groups, offering insights into how and why individuals relinquish their sense of self to the collective. Highlighting the diversity and significance of the works included, the anthology stands out for its historical depth and the timeless relevance of its themes, adeptly weaving together seminal texts that have shaped our understanding of crowd psychology. The anthology not only serves as a compendium of foundational perspectives but also as a platform for critical engagement with the subject matter. The contributing authors and editors, Charles Mackay, Jean-Jacques Rousseau, Gerald Stanley Lee, Gustave Le Bon, William McDougall, Everett Dean Martin, and Wilfred Trotter, are distinguished for their pioneering contributions to social psychology and philosophy. Their collective works intersect with key moments in intellectual history, from Enlightenment thought to early twentieth-century sociology, reflecting a broad spectrum of viewpoints on mob mentality. This confluence of historical, cultural, and literary movements enables readers to appreciate the complexity of crowd dynamics, showcasing the anthologys role in fostering a nuanced understanding of collective human behavior. Scholars, students, and general readers alike will find WHAT IS MOB MENTALITY? - 8 Essential Books on Crowd Psychology an indispensable resource. This anthology not only offers educational value through its comprehensive coverage of crowd psychology but also invites readers into a dialogue with the past, encouraging a deeper interrogation of contemporary societal behaviors. Through its curated selection of texts, the collection provides a unique lens through which to explore the intricate interplay between individual agency and collective influence, making it a must-read for anyone seeking to unravel the mysteries of human social behavior.

Herd Mentality

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Author :
Publisher :
ISBN 13 :
Total Pages : 60 pages
Book Rating : 4.5/5 (168 download)

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Book Synopsis Herd Mentality by : Cherie Lydecker

Download or read book Herd Mentality written by Cherie Lydecker and published by . This book was released on 2021-06-07 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: Herd mentality (also known as mob mentality) describes behavior in which people act the same way or adopt similar behaviors as the people around them - often ignoring their own feelings in the process. Think of a sheep blindly following the flock no matter where they go just because that's what the herd is doing. Another commonly cited example of human herd behavior is the phenomenon of stock market bubbles. ... Many observers see these stock market trends as examples of herding behavior because individuals are driven by emotion rather than a reason to "join the crowd"; greed drives mass buying frenzies, and fear drives crashes. This book is a short, thought-provoking, and humorous essays that help awaken one from the deep trance of the herd mentality. What a person would like to say but would never have the guts, the author says it for them. this book allows one to sit back, have a laugh and step outside their comfort zone!

The Wisdom of Crowds

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Author :
Publisher : Anchor
ISBN 13 : 0307275051
Total Pages : 335 pages
Book Rating : 4.3/5 (72 download)

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Book Synopsis The Wisdom of Crowds by : James Surowiecki

Download or read book The Wisdom of Crowds written by James Surowiecki and published by Anchor. This book was released on 2005-08-16 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this fascinating book, New Yorker business columnist James Surowiecki explores a deceptively simple idea: Large groups of people are smarter than an elite few, no matter how brilliant—better at solving problems, fostering innovation, coming to wise decisions, even predicting the future. With boundless erudition and in delightfully clear prose, Surowiecki ranges across fields as diverse as popular culture, psychology, ant biology, behavioral economics, artificial intelligence, military history, and politics to show how this simple idea offers important lessons for how we live our lives, select our leaders, run our companies, and think about our world.

Instincts of the Herd in Peace and War

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Author :
Publisher :
ISBN 13 :
Total Pages : 226 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Instincts of the Herd in Peace and War by : Wilfred Trotter

Download or read book Instincts of the Herd in Peace and War written by Wilfred Trotter and published by . This book was released on 1917 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Join the Club

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Author :
Publisher : Icon Books Ltd
ISBN 13 : 1848313365
Total Pages : 354 pages
Book Rating : 4.8/5 (483 download)

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Book Synopsis Join the Club by : Tina Rosenberg

Download or read book Join the Club written by Tina Rosenberg and published by Icon Books Ltd. This book was released on 2011-04-08 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the style of Nudge or The Spirit Level - a groundbreaking book that will change the way you look at the world. Tina Rosenberg has spent her career tackling some of the world's hardest problems. The Haunted Land, her searing book on how Eastern Europe faced the crimes of Communism, was awarded both the National Book Award and the Pulitzer Prize in the US. In Join the Club, she identifies a brewing social revolution that is changing the way people live, based on harnessing the positive force of peer pressure. Her stories of peer power in action show how it has reduced teen smoking in the United States, made villages in India healthier and more prosperous, helped minority students get top grades in college calculus, and even led to the fall of Slobodan Milosevic. She tells how creative social entrepreneurs are starting to use peer pressure to accomplish goals as personal as losing weight and as global as fighting terrorism. Inspiring and engrossing, Join the Club explains how we can better our world through humanity's most powerful and abundant resource: our connections with one another.

Postcollectivity

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Author :
Publisher : BRILL
ISBN 13 : 9004694889
Total Pages : 358 pages
Book Rating : 4.0/5 (46 download)

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Book Synopsis Postcollectivity by :

Download or read book Postcollectivity written by and published by BRILL. This book was released on 2024-06-06 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most of the phenomena described in this book have arisen as a result of various crises, disasters, threats, and forms of violence (such as wars, refugee crises, and political regimes, but also devastating practices of the anthropogenic drive and environmental pollution). Others are a form of response to new political, social and cultural changes that we are experiencing due to the rapid development of technology or progressive economic stratification. The research perspective proposed in Postcollectivity draws on the authors' approaches, combining academic and theoretical discourse with social engagement and artistic practice with critical thought. Contributors are: Harshavardhan Bhat, Stephen Dersley, Adela Goldbard, Carly E. Gray, Agnieszka Jelewska, Peter H. Kahn, Jr., Michał Krawczak, Grant Leuning, Ania Malinowska, Anna Nacher, Andrzej W. Nowak, Julian Reid, Pepe Rojo, Sarena Sabine, Jens Schröter, Jan Stasieńko and Brett Zehner.

The Mob Mentality

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Author :
Publisher : Good Press
ISBN 13 :
Total Pages : 352 pages
Book Rating : 4.8/5 (596 download)

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Book Synopsis The Mob Mentality by : Gustave Le Bon

Download or read book The Mob Mentality written by Gustave Le Bon and published by Good Press. This book was released on 2023-12-27 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edition brings to you Le Bon's two most celebrated works, "The Crowd: A Study of the Popular Mind" and "The Psychology of Revolution", which made a breakthrough in what is now known as crowd psychology. Le Bon theorised about a new entity, "psychological crowd", which emerges from incorporating the assembled population not only forms a new body but also creates a collective "unconsciousness". As a group of people gather together and coalesces to form a crowd, there is a "magnetic influence given out by the crowd" that transmutes every individual's behaviour until it becomes governed by the "group mind"._x000D_ Gustave Le Bon was a French polymath whose areas of interest included anthropology, psychology, sociology, medicine, invention, and physics. Ignored or maligned by sections of the French academic and scientific establishment during his life due to his politically conservative and reactionary views, Le Bon was critical of democracy and socialism. Le Bon's works were influential to such disparate figures as Theodore Roosevelt and Benito Mussolini, Sigmund Freud and José Ortega y Gasset, Adolf Hitler and Vladimir Lenin.

Self-Confidence, Social Comparison, Materialism, Minimalism, Self-Love, and Fulfillment: 6 Books in 1

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Author :
Publisher : Grace Scott
ISBN 13 :
Total Pages : pages
Book Rating : 4./5 ( download)

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Book Synopsis Self-Confidence, Social Comparison, Materialism, Minimalism, Self-Love, and Fulfillment: 6 Books in 1 by : Grace Scott

Download or read book Self-Confidence, Social Comparison, Materialism, Minimalism, Self-Love, and Fulfillment: 6 Books in 1 written by Grace Scott and published by Grace Scott. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Grace Scott Exclusive Collection - 6 Books in 1 Bundle: 1. The Power of Not Caring 2. The Materialistic World 3. Minimalism 4. The Comparing Game 5. The Art of Inner Beauty 6. The Secret Of Creating Your Reality Download your copy of Grace Scott Exclusive Collection by scrolling up and clicking "Buy Now With 1-Click" button.

Investment Secrets of a Hedge Fund Manager

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Author :
Publisher : McGraw-Hill Companies
ISBN 13 :
Total Pages : 232 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Investment Secrets of a Hedge Fund Manager by : Laurence A. Connors

Download or read book Investment Secrets of a Hedge Fund Manager written by Laurence A. Connors and published by McGraw-Hill Companies. This book was released on 1995 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents many strategies to trade the stock, futures and options markets. These strategies are designed to take advantage of the herd mentality of the financial markets, and are based on what actually happens in the markets. This book is useful for traders and investor who are seeking proven methods for beating markets.

The Psychology of Trading

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Author :
Publisher : Srinivasan Sankara Narayanan
ISBN 13 :
Total Pages : 49 pages
Book Rating : 4.:/5 (661 download)

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Book Synopsis The Psychology of Trading by : Sankar Srinivasan

Download or read book The Psychology of Trading written by Sankar Srinivasan and published by Srinivasan Sankara Narayanan. This book was released on 2023-06-10 with total page 49 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Psychology of Trading is an insightful and comprehensive guide that explores the intricate relationship between human psychology and the world of trading. Written for both novice and experienced traders, this book delves deep into the role of emotions, biases, and herd mentality in stock market fluctuations, offering valuable insights and strategies for developing a disciplined mindset. Drawing on the latest research in psychology and behavioral economics, this book explains how emotions such as fear, greed, and overconfidence can impact trading decisions and lead to costly mistakes. It offers practical techniques and exercises to help traders recognize and manage their emotions effectively, enhancing their decision-making abilities and reducing impulsive actions. In addition, "The Psychology of Trading" shines a light on the various cognitive biases that influence our perception of the market, such as confirmation bias and hindsight bias. By understanding these biases, traders can identify and mitigate their effects, making more objective and rational trading choices. Furthermore, the book explores the powerful influence of herd mentality on market trends and how traders can avoid the pitfalls of blindly following the crowd. It provides strategies for independent thinking, contrarian trading, and capitalizing on market sentiment. As the book progresses, readers are guided through the process of developing a solid trading plan, including goal setting, risk management, and maintaining discipline. It emphasizes the importance of continuous learning and self-improvement, encouraging traders to adopt a growth mindset and adapt their strategies to changing market conditions. "The Psychology of Trading" is not only a practical guide but also an exploration of the mindset required for long-term success in the trading world. By mastering their emotions, understanding cognitive biases, and developing a disciplined approach, readers will gain the necessary tools to navigate the complexities of the stock market and increase their chances of achieving consistent profitability. Whether you're a novice trader seeking to understand the psychological dynamics of the market or an experienced investor looking to enhance your decision-making skills, this book will provide invaluable insights and strategies to help you become a more disciplined and successful trader. The author Sankar Srinivasan is Certified Market Professional of National Stock Exchange of India.

The Power Of Social Influence

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Author :
Publisher :
ISBN 13 :
Total Pages : 60 pages
Book Rating : 4.5/5 (168 download)

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Book Synopsis The Power Of Social Influence by : Clyde Mohr

Download or read book The Power Of Social Influence written by Clyde Mohr and published by . This book was released on 2021-06-07 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: Herd mentality (also known as mob mentality) describes behavior in which people act the same way or adopt similar behaviors as the people around them - often ignoring their own feelings in the process. Think of a sheep blindly following the flock no matter where they go just because that's what the herd is doing. Another commonly cited example of human herd behavior is the phenomenon of stock market bubbles. ... Many observers see these stock market trends as examples of herding behavior because individuals are driven by emotion rather than a reason to "join the crowd"; greed drives mass buying frenzies, and fear drives crashes. This book is a short, thought-provoking, and humorous essays that help awaken one from the deep trance of the herd mentality. What a person would like to say but would never have the guts, the author says it for them. this book allows one to sit back, have a laugh and step outside their comfort zone!

The Psychology of Revolution

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Author :
Publisher : Cosimo Classics
ISBN 13 : 9781603031929
Total Pages : 340 pages
Book Rating : 4.0/5 (319 download)

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Book Synopsis The Psychology of Revolution by : Gustave Le Bon

Download or read book The Psychology of Revolution written by Gustave Le Bon and published by Cosimo Classics. This book was released on 2006-10-31 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: When renowned French sociologist GUSTAVE LE BON (1841-1931), who pioneered the field of mass psychology, took a fresh, scientific look at the subject of revolution-and in particular, the French Revolution-he stripped away legend and illusion to find the core reality. In this profound and insightful work, a replica of the 1913 edition, he explores the mob mentality of revolutionaries-religious, scientific, and political-examines the motives of their leaders, and discusses how new forms of democratic belief and practice arise from popular movements. Students of history and the human mind alike will find it a fascinating read. ALSO FROM COSIMO: Le Bon's The Crowd: A Study of the Popular Mind

Unpopular Essays

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Author :
Publisher : Routledge
ISBN 13 : 1134685378
Total Pages : 204 pages
Book Rating : 4.1/5 (346 download)

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Book Synopsis Unpopular Essays by : Bertrand Russell

Download or read book Unpopular Essays written by Bertrand Russell and published by Routledge. This book was released on 2020-04-22 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this volume of essays Bertrand Russell is concerned to combat, in one way or another, the growth of dogmatism, whether of the Right or of the Left, which has hitherto characterised our tragic century. This serious purpose inspires them even if, at times, they seem flippant; for those who are solemn and pontifical. In subject they range from Philosophy for the Layman, The Functions of a Teacher, and The Future of Mankind to an Outline of Intellectual Rubbish, Ideas that have helped Mankind and Ideas that have Harmed Mankind.

Excellent Sheep

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1476702713
Total Pages : 256 pages
Book Rating : 4.4/5 (767 download)

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Book Synopsis Excellent Sheep by : William Deresiewicz

Download or read book Excellent Sheep written by William Deresiewicz and published by Simon and Schuster. This book was released on 2014-08-19 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Deresiewicz takes a sharp look at the high-pressure conveyor belt that begins with demands for perfect grades and culminates in the skewed applications received by college admissions committees. Students are losing the ability to think independently. College is supposed to be a time for self-discovery-- but the system is broken, and he offers solutions on how to fix it.

Different

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Author :
Publisher : Currency
ISBN 13 : 030746086X
Total Pages : 290 pages
Book Rating : 4.3/5 (74 download)

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Book Synopsis Different by : Youngme Moon

Download or read book Different written by Youngme Moon and published by Currency. This book was released on 2011-09-06 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if working like crazy to beat the competition did exactly the opposite, making you mediocre and more like the competition? In today’s world of overabundant consumer choices and superfluous apps, upgrades, add-ons, and features, brands have become nearly identical, as their efforts to outdo one another have pushed them into a dizzying herd of indistinct options. Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even “hostile,” almost daring you to buy what they are selling. Using her original research on companies such as IKEA and Google, Moon will inspire you to be counterintuitive and meaningfully different—to rethink your business strategy, to stop conforming and start deviating, to stop emulating and start innovating. Because to stand out you must become the exception, not the rule.