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Author : Kathleen Larey Lewton
Publisher : Health Forum Publishing Company
ISBN 13 :
Total Pages : 374 pages
Book Rating : 4.4/5 (91 download)
Download or read book Public Relations in Health Care written by Kathleen Larey Lewton and published by Health Forum Publishing Company. This book was released on 1991 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Roger Silver
Publisher : CRC Press
ISBN 13 : 1315342782
Total Pages : 168 pages
Book Rating : 4.3/5 (153 download)
Download or read book Health Service Public Relations written by Roger Silver and published by CRC Press. This book was released on 2018-04-19 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first edition of this book was published at a time when the health service was less sensitive to its reputation and the effect this had on public confidence. Since then, health service reform, accountability and market forces have meant that all directors, managers, doctors and health professionals must communicate effectively, both internally and externally. This book, revised in the light of these changes, is a guide to the practical skills needed when communicating with patients, staff, the general public, opinion leaders, press, radio and television.
Author : Roger Silver
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (16 download)
Download or read book Health Service Public Relations written by Roger Silver and published by . This book was released on 2016 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gloria Barone Rosanio
Publisher :
ISBN 13 : 9781792400780
Total Pages : pages
Book Rating : 4.4/5 (7 download)
Download or read book Getting Started in Health Care Public Relations written by Gloria Barone Rosanio and published by . This book was released on 2019-12-04 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Myc Riggulsford
Publisher : Routledge
ISBN 13 : 1136501258
Total Pages : 231 pages
Book Rating : 4.1/5 (365 download)
Download or read book Health and Medical Public Relations written by Myc Riggulsford and published by Routledge. This book was released on 2013-08-21 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Health and Medical Public Relations takes a fresh look at media relations and news values. It examines how information about medical research from the academic, pharmaceutical and charitable sectors is disseminated to target audiences through a variety of PR techniques. Scrutinising a wide range of health-related public relations activities, the book combines a critical, analytical and cultural overview of these methods with helpful guidance on their practical application. Key features include: Advice on how to write and place effective press releases, plan and budget for campaigns, and anticipate responses from different sectors and the wider public Coverage of different types of communication and consultancy, including the controversial areas of lobbying and access to influential policy makers Case studies on the way in which experienced journalists and public relations practitioners gain coverage for their work, with plentiful examples drawn from both recent media scares and long-running issues A survey of the way challenging public relations issues have been perceived in the past, analysing the attitudes of both legislators and the public A user-friendly format designed to reinforce learning, including handy tips, definition boxes explaining key words and concepts, and exercises and reflection points to stimulate group discussion and reflection on specific examples of science and medical PR practice. Wide-ranging and highly accessible, this book will be an essential resource for undergraduates, postgraduates and professionals learning to specialise in health public relations.
Author : Roger Silver
Publisher : CRC Press
ISBN 13 : 9781857750287
Total Pages : 0 pages
Book Rating : 4.7/5 (52 download)
Download or read book Health Service Public Relations written by Roger Silver and published by CRC Press. This book was released on 1995 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first edition of this book was published at a time when the health service was less sensitive to its reputation and the effect this had on public confidence. Since then, health service reform, accountability and market forces have meant that all directors, managers, doctors and health professionals must communicate effectively, both internally and externally. This book, revised in the light of these changes, is a guide to the practical skills needed when communicating with patients, staff, the general public, opinion leaders, press, radio and television.
Author : Public Relations Institute
Publisher :
ISBN 13 :
Total Pages : 63 pages
Book Rating : 4.:/5 (427 download)
Download or read book Changing Society: Perspectives on Communication written by Public Relations Institute and published by . This book was released on 1969 with total page 63 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Richard K. Thomas
Publisher : Springer Science & Business Media
ISBN 13 : 0387736042
Total Pages : 170 pages
Book Rating : 4.3/5 (877 download)
Download or read book Health Services Marketing written by Richard K. Thomas and published by Springer Science & Business Media. This book was released on 2008 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: For today’s health care professional, clinical expertise is not enough—one has to know the market. Even when a facility has its own marketing department, practitioners are regularly called on for their input. Health Services Marketing: A Practitioner’s Guide clearly and succinctly explains the range of marketing activities and techniques, from promotions to pricing, so any health professional can learn to navigate this bewildering but increasingly important aspect of healthcare. Richard Thomas’ step-by-step guide for developing a marketing plan and carrying out a successful campaign offers a hands-on approach to proven methods for staying a step ahead of the healthcare marketing game: The health industry as seen from the marketing perspective. Healthcare products, and the consumers who need them. What marketing can (and can’t) do for a medical practice. Demographics and beyond: how social marketing works. Where your marketing dollar goes: staying on budget. Market positioning: knowing the competition, building the strategy. Evaluating a marketing plan’s effectiveness. Plus dozens of forms, checklists, and questionnaires to simplify the process. Useful to practitioners and administrators alike, and equally suited to the for-profit as to the non-profit organization, Health Services Marketing gives the reader valuable tools to reach out to consumers and build lasting relationships.
Author : David P. Paul
Publisher :
ISBN 13 :
Total Pages : 211 pages
Book Rating : 4.:/5 (312 download)
Download or read book Public Relations in Health Services written by David P. Paul and published by . This book was released on 2007 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Shabbir Syed-Abdul
Publisher : Academic Press
ISBN 13 : 0128095482
Total Pages : 164 pages
Book Rating : 4.1/5 (28 download)
Download or read book Participatory Health Through Social Media written by Shabbir Syed-Abdul and published by Academic Press. This book was released on 2016-06-10 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Participatory Health through Social Media explores how traditional models of healthcare can be delivered differently through social media and online games, and how these technologies are changing the relationship between patients and healthcare professionals, as well as their impact on health behavior change. The book also examines how the hospitals, public health authorities, and inspectorates are currently using social media to facilitate both information distribution and collection. Also looks into the opportunities and risks to record and analyze epidemiologically relevant data retrieved from the Internet, social media, sensor data, and other digital sources. The book encompasses topics such as patient empowerment, gamification and social games, and the relationships between social media, health behavior change, and health communication crisis during epidemics. Additionally, the book analyzes the possibilities of big data generated through social media. Authored by IMIA Social Media working group, this book is a valuable resource for healthcare researchers and professionals, as well as clinicians interested in using new media as part of their practice or research. Presents a multidisciplinary point of view providing the readers with a broader perspective Brings the latest case studies and technological advances in the area, supported by an active international community of members who actively work in this area Endorsed by IMIA Social Media workgroup, guaranteeing trustable information from the most relevant experts on the subject Examines how the hospitals, public health authorities, and inspectorates are currently using social media to facilitate both information distribution and collection
Author : Robert L. Heath
Publisher : SAGE
ISBN 13 : 9781412909549
Total Pages : 820 pages
Book Rating : 4.9/5 (95 download)
Download or read book Handbook of Public Relations written by Robert L. Heath and published by SAGE. This book was released on 2001 with total page 820 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a comprehensive and detailed examination of the field, which reviews current scholarly literature. This contributed volume stresses the role PR plays in building relationships between organizations, markets, audiences and the public.
Author : Robert J. Ristino
Publisher :
ISBN 13 :
Total Pages : 6 pages
Book Rating : 4.:/5 (324 download)
Download or read book Riding the Wave written by Robert J. Ristino and published by . This book was released on 1995 with total page 6 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : James Edward Bryan
Publisher :
ISBN 13 :
Total Pages : 332 pages
Book Rating : 4.:/5 (39 download)
Download or read book Public Relations in Medical Practice written by James Edward Bryan and published by . This book was released on 1954 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : American Hospital Association. American Society for Health Care Marketing and Public Relations. Educational Conference and Trade Show
Publisher :
ISBN 13 :
Total Pages : 297 pages
Book Rating : 4.:/5 (357 download)
Download or read book Firing Up for Reform written by American Hospital Association. American Society for Health Care Marketing and Public Relations. Educational Conference and Trade Show and published by . This book was released on 1992 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Tina L. Pugliese
Publisher : American Pharmacists Association (APhA)
ISBN 13 :
Total Pages : 180 pages
Book Rating : 4.3/5 (91 download)
Download or read book Public Relations for Pharmacists written by Tina L. Pugliese and published by American Pharmacists Association (APhA). This book was released on 2000 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Equips pharmacy professionals with the tools necessary to advance their practice through public relations. The first book designed specifically for pharmacists, it explains how to work with the media; how to write news releases, public service announcements, and op-ed pieces; how to prepare for media interviews; how to work with PR agencies; and how to become involved in the community. The book contains lists of public relations do's and don'ts, points to consider, and tips for succeeding. Examples of successful PR activities and campaign and sample news release, public service announcement, op-ed article, and media pitch letter are also included.
Author : Muhiuddin Haider
Publisher : Jones & Bartlett Learning
ISBN 13 : 9780763747763
Total Pages : 492 pages
Book Rating : 4.7/5 (477 download)
Download or read book Global Public Health Communication written by Muhiuddin Haider and published by Jones & Bartlett Learning. This book was released on 2005 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public health officials are constantly dispensing important health information to the masses through various media outlets. This comprehensive, practical new book teaches important skills and techniques to communicate public health issues effectively, including: health communication in emergency preparedness; the importance of social marketing techniques; public-private partnerships; building direct links between communication and health service delivery by way of pragmatic strategies; maximizing information reach through interdisciplinary planning; and much more.
Author : Alvie Lee Smith
Publisher :
ISBN 13 :
Total Pages : 384 pages
Book Rating : 4.:/5 (89 download)
Download or read book Public Relations for Health written by Alvie Lee Smith and published by . This book was released on 1948 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt:
