Handbuch Sprache Im Multimodalen Kontext

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Handbuch Sprache im multimodalen Kontext

Author : Nina-Maria Klug
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110296098
Total Pages : 518 pages
Book Rating : 4.1/5 (12 download)

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Book Synopsis Handbuch Sprache im multimodalen Kontext by : Nina-Maria Klug

Download or read book Handbuch Sprache im multimodalen Kontext written by Nina-Maria Klug and published by Walter de Gruyter GmbH & Co KG. This book was released on 2016-09-12 with total page 518 pages. Available in PDF, EPUB and Kindle. Book excerpt: Das Handbuch Sprache im multimodalen Kontext behandelt die Verwendungsweisen von Sprache in multisemiotischen Texten und kommunikativen Ereignissen. Dies sind Kontexte, in denen Sprachliches mit Bild, Ton, Typographie/Layout und anderen nonverbalen Zeichenressourcen kooperiert. Dabei entstehen musterhafte Verknüpfungen der Zeichenmodalitäten auf der inhaltlichen, formalen und funktionalen Textebene. DerBand ist dreiteilig angelegt: Zuersteröffnet ein textwissenschaftlicher und semiotischer Teil die größeren Fragestellungen und Paradigmen einer multimodalen Beforschung von Sprache. Darauf systematisiert ein zweiter Teil die verschiedenen Methoden der Analyse von semiotisch komplexen Texten. Ein dritter Teil schließlich gibt Einblicke in ausgewählte multimodale Textsorten wie z.B. Werbeanzeige (Printtext), Popsong (Audiotext), Nachrichtenfilm (audiovisueller Text) und Website oder Social Media (elektronischer Text).

Handbuch Sprache im urbanen Raum Handbook of Language in Urban Space

Author : Beatrix Busse
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 311039393X
Total Pages : 500 pages
Book Rating : 4.1/5 (13 download)

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Book Synopsis Handbuch Sprache im urbanen Raum Handbook of Language in Urban Space by : Beatrix Busse

Download or read book Handbuch Sprache im urbanen Raum Handbook of Language in Urban Space written by Beatrix Busse and published by Walter de Gruyter GmbH & Co KG. This book was released on 2022-09-20 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt: Clear and concisely written, this series provides comprehensive insight into linguistic interrelationships. Each volume addresses a different linguistic phenomenon, rather than being devoted to a specific subfield. Beyond providing systematic descriptions, the series addresses historical as well as social language configurations, normative public opinion, and the significance of linguistic phenomena in key domains of knowledge and human activity. Intended not just for students and scholars of linguistics, the handbooks are also directed at interested academics from other disciplines, furnishing a sound understanding of the field. HSW 1 - Ekkehard Felder/Andreas Gardt: Handbuch Sprache und Wissen [Handbook of Language and Knowledge] HSW 2 - Ulrike Domahs/Beatrice Primus: Handbuch Laut - Gebärde - Buchstabe [Handbook of Sounds, Signs, and Letters] HSW 3 - Ulrike Haß/Petra Storjohann: Handbuch Wort und Wortschatz [Handbook of Words and Lexicon] HSW 4 - Christa Dürscheid/Jan Georg Schneider: Handbuch Satz - Äußerung - Schema [Handbook of Sentences, Utterances, and Schemata] HSW 5 - Karin Birkner/Nina Janich: Handbuch Text und Gespräch [Handbook of Text and Conversation] HSW 6 - Ingo Warnke: Handbuch Diskurs [Handbook of Discourse] HSW 7 - Nina-Maria Klug/Hartmut Stöckl: Handbuch Sprache im multimodalen Kontext [Handbook of Language in Multimodal Contexts] HSW 8 - Jochen A. Bär/Anja Lobenstein-Reichmann/Jörg Riecke: Handbuch Sprache in der Geschichte [Handbook of Language in History] HSW 9 - Eva Neuland/Peter Schlobinski: Handbuch Sprache in sozialen Gruppen [Handbook of Language in Social Groups] HSW 10 - Gerd Antos/Thomas Niehr/Jürgen Spitzmüller: Handbuch Sprache im Urteil der Öffentlichkeit [Handbook of Language Evaluation in the Public Sphere] HSW 11 - Albert Busch/Thomas Spranz-Fogasy: Handbuch Sprache in der Medizin [Handbook of Language in Medicine] HSW 12 - Ekkehard Felder/Friedemann Vogel: Handbuch Sprache im Recht [Handbook of Language in Law] HSW 13 - Markus Hundt/Dorota Biadala: Handbuch Sprache in der Wirtschaft [Handbook of Language in Economics] HSW 14 - Stephan Habscheid/Andreas P. Müller/Britta Thörle/Antje Wilton: Handbuch Sprache in Organisationen [Handbook of Language in Organizations] HSW 15 - Vahram Atayan/Thomas Metten/Vasco Alexander Schmidt: Handbuch Sprache in Mathematik, Naturwissenschaften und Technik [Handbook of Language in Mathematics, Natural Sciences, and Engineering] HSW 16 - Heiko Hausendorf/Marcus Müller: Handbuch Sprache in der Kunstkommunikation [Handbook of Language in Art Communication] HSW 17 - Anne Betten/Ulla Fix/Berbeli Wanning: Handbuch Sprache in der Literatur[Handbook of Language in Literature] HSW 18 - Alexander Lasch/Wolf-Andreas Liebert: Handbuch Sprache und Religion [Handbook of Language and Religion] HSW 19 - Kersten Sven Roth/Martin Wengeler/Alexander Ziem: Handbuch Sprache in Politik und Gesellschaft[Handbook of Language in Politics and Society] HSW 20 - Beatrix Busse/Ingo H. Warnke: Handbuch Sprache im urbanen Raum [Handbook of Language in Urban Spaces] HSW 21 - Jörg Kilian/Birgit Brouër/Dina Lüttenberg: Handbuch Sprache in der Bildung [Handbook of Language in Education]

Shifts towards Image-centricity in Contemporary Multimodal Practices

Author : Hartmut Stöckl
Publisher : Routledge
ISBN 13 : 0429947518
Total Pages : 320 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis Shifts towards Image-centricity in Contemporary Multimodal Practices by : Hartmut Stöckl

Download or read book Shifts towards Image-centricity in Contemporary Multimodal Practices written by Hartmut Stöckl and published by Routledge. This book was released on 2020-01-03 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative collection builds on current multimodal research to showcase image-centric practices in contemporary media, unpacking the increasing extent to which the visual plays a principal role in modern day communication. The volume begins by providing a concise overview of the history and development of multimodal research with respect to image-centricity, with successive chapters looking at how image-centricity emerges over time, unfolds in relation to language and other features in global design strategies. Bringing together contributions from both established and emerging researchers in multimodality and social semiotics, the book presents case studies on a variety of image-centric genres and domains, including magazines, advertising discourse, multimedia storytelling, and social media platforms. The aims of the book are, to interrogate the new multimodal genres, relations, forms of analysis, and methods of production that emerge from a greater reliance on visual components. Refining and broadening current understandings of image-centricity in today’s media sphere, this collection will be of particular interest to scholars and students in multimodality, social semiotics, applied linguistics, language and media, and discourse analysis.

Multimodality

Author : Janina Wildfeuer
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110608693
Total Pages : 340 pages
Book Rating : 4.1/5 (16 download)

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Book Synopsis Multimodality by : Janina Wildfeuer

Download or read book Multimodality written by Janina Wildfeuer and published by Walter de Gruyter GmbH & Co KG. This book was released on 2019-11-18 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Multimodality’s popularity as a semiotic approach has not resulted in a common voice yet. Its conceptual anchoring as well as its empirical applications often remain localized and disparate, and ideas of a theory of multimodality are heterogeneous and uncoordinated. For the field to move ahead, it must achieve a more mature status of reflection, mutual support, and interaction with regard to both past and future directions. The red thread across the disciplines reflected in this book is a common goal of capturing the mechanisms of synergetic knowledge construction and transmission using diverse forms of expressions, i.e., multimodality. The collection of chapters brought together in the book reflects both a diversity of disciplines and common interests and challenges, thereby establishing an excellent roadmap for the future. The contributions revisit and redefine theoretical concepts or empirical analyses, which are crucial to the study of multimodality from various perspectives, with a view towards evolving issues of multimodal analysis. With this, the book aims at repositioning the field as a well-grounded scientific discipline with significant implications for future communication research in many fields of study.

Multimodal Literacies Across Digital Learning Contexts

Author : Maria Grazia Sindoni
Publisher : Routledge
ISBN 13 : 1000505464
Total Pages : 217 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Multimodal Literacies Across Digital Learning Contexts by : Maria Grazia Sindoni

Download or read book Multimodal Literacies Across Digital Learning Contexts written by Maria Grazia Sindoni and published by Routledge. This book was released on 2021-11-29 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection critically considers the question of how learning and teaching should be conceived, understood, and approached in light of the changing nature of learning scenarios and new pedagogies in this current age of multimodal digital texts, practices, and communities. The book takes the concept of digital artifacts as being composed of multiple meaning-making semiotic resources, such as visuals, music, and design, as its point of departure to explore how diverse communities interact with these tools and develop and explore their understanding of digital practices in learning contexts. The first section of the volume examines different case studies in which involved participants learn to grapple with the introduction of digital tools for learning in children’s early years of schooling. The second section extends the focus to secondary and higher education settings as digital learning tools grow more complex as do students, parents, and teachers’ interactions with them and the subsequent need for new pedagogies to rethink these multimodal artifacts. A final section reflects on the implications of new multimodal tools, technologies, and pedagogies for teachers, such as on teacher training and community building among educators. In its in-depth look at multimodal approaches to learning as meaning-making in a digital world, this book will be of interest to students and scholars in multimodality, English language teaching, digital communication, and education.

A Multimodal Perspective on Applied Storytelling Performances

Author : Soe Marlar Lwin
Publisher : Routledge
ISBN 13 : 1351059971
Total Pages : 186 pages
Book Rating : 4.3/5 (51 download)

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Book Synopsis A Multimodal Perspective on Applied Storytelling Performances by : Soe Marlar Lwin

Download or read book A Multimodal Perspective on Applied Storytelling Performances written by Soe Marlar Lwin and published by Routledge. This book was released on 2019-09-18 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this volume, Soe Marlar Lwin proposes a contextualized multimodal framework that brings together storytelling practitioners’ and academic researchers’ conceptions of storytelling. It aims to highlight the ways in which various institutions in contemporary society have been using live storytelling performances as an effective communicative, educative and meaning-making tool. Drawing on theories of narrative from narratology as well as from related fields such as discourse analysis, multimodal analysis, communication and performance studies, the author proposes a contextualized multimodal framework to (a) uncover the potential narrativity of a live storytelling performance through an analysis of narrative elements constituting the story, (b) capture the process of developing actual narrativity through a multimodal analysis of performance features in the storytelling discourse, and (c) highlight the importance of context and dynamics between the storyteller and audience for an achievement of optimal narrativity in a particular storytelling event. The sample analysis shows how the framework not only describes the system governing institutionalized storytelling performances in general but also serves as a useful model to examine individual performance as a unique realization of the general system. The book also offers implications for possible applications of such contextualized multimodal frameworks more broadly across the disciplines.

Multimodal Argumentation and Rhetoric in Media Genres

Author : Assimakis Tseronis
Publisher : John Benjamins Publishing Company
ISBN 13 : 9027264694
Total Pages : 313 pages
Book Rating : 4.0/5 (272 download)

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Book Synopsis Multimodal Argumentation and Rhetoric in Media Genres by : Assimakis Tseronis

Download or read book Multimodal Argumentation and Rhetoric in Media Genres written by Assimakis Tseronis and published by John Benjamins Publishing Company. This book was released on 2017-12-15 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection advances the study of context-dependent characteristics of argumentative discourse by examining a variety of media genres in which text and image (and other semiotic modes) combine to create meaning. The chapters have been written by an international group of senior and junior scholars researching multimodal argumentation in the last two decades. In each chapter, a specific approach to argumentation and rhetoric is combined with insights from visual studies, metaphor theory, scientific visualization, cognitive science, semiotics, conversation analysis, or (documentary) film theory in order to explain how multimodal genres function argumentatively and rhetorically. Together the chapters present a state-of-the-art in the analysis of multimodal argumentation in such diverse genres as print advertisements, news photographs, scientific illustrations, political cartoons, documentaries, film trailers, political TV advertisements, public debates, and political speeches. The volume will be of interest to advanced students and scholars in argumentation studies, rhetoric, and multimodal communication.

Understanding Abstract Concepts across Modes in Multimodal Discourse

Author : Elżbieta Górska
Publisher : Routledge
ISBN 13 : 1000702782
Total Pages : 102 pages
Book Rating : 4.0/5 (7 download)

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Book Synopsis Understanding Abstract Concepts across Modes in Multimodal Discourse by : Elżbieta Górska

Download or read book Understanding Abstract Concepts across Modes in Multimodal Discourse written by Elżbieta Górska and published by Routledge. This book was released on 2019-08-21 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume looks at spatialization of abstract concepts in verbo-pictorial aphorisms at work in the cartoons of a single artist. While extensive work has been done in studying spatialization of abstract concepts in grammar and lexicon within cognitive linguistics, this book is the first of its kind to provide a detailed account of such phenomena in multimodal discourse. The volume integrates a range of approaches from cognitive linguistics, including image schema theory, conceptual theory of metaphor, multimodal metaphor theory, the dynamic approach to metaphor, and a multimodal approach to metonymy, and applies this multi-faceted framework to a selection of cartoons from the work of Polish artist Janusz Kapusta. Taken together, these cartoons form the basis of two comprehensive case studies which explore the abstract concepts of "emotions" and "life," highlighting the ways in which cartoons can illustrate the important relationship between space, situated cognition, and language and in turn, a clear and systematic framework for establishing cohesive ties between the verbal and pictorial modes in multimodal cognitive linguistic research. The volume sheds new light on visual thinking and multimodal rendition of creative abstract thought.

The Digital (R)Evolution of Legal Discourse

Author : Patrizia Anesa
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3111048780
Total Pages : 166 pages
Book Rating : 4.1/5 (11 download)

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Book Synopsis The Digital (R)Evolution of Legal Discourse by : Patrizia Anesa

Download or read book The Digital (R)Evolution of Legal Discourse written by Patrizia Anesa and published by Walter de Gruyter GmbH & Co KG. This book was released on 2023-08-21 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: The primary goal of this book is to reach a better understanding of how the digital revolution has affected language and discourse practices in the field of law. It also explores the complex nature of the techniques and discursive strategies which emerge in the relationship between the different stakeholders (including non-experts) thanks to technological advances. By adopting a discourse analytical perspective which combines both qualitative and quantitative approaches, the book explores the hybridity of new genres and communicative processes. It provides an interdisciplinary platform for researchers, practitioners, and educators to present the most recent innovations, trends, and concerns, as well as any solutions already adopted in their professional areas. Their insights converge in a truly multidisciplinary effort to devise and build advanced networks of knowledge to facilitate the interpretation of data in the field of legal linguistics - with a specific focus on digitalisation processes which concern contemporary legal discourse. The book is meant for scholars interested in the evolution of the interconnection between language and law in digital environments. It also addresses law and linguistics students, ideally with some training in language analysis and particular interest in new media and genres. All necessary linguistic or legal technicalities are, however, approached while bearing in mind a wide range of potential backgrounds and levels of education.

Visualizing Digital Discourse

Author : Crispin Thurlow
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 1501510118
Total Pages : 286 pages
Book Rating : 4.5/5 (15 download)

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Book Synopsis Visualizing Digital Discourse by : Crispin Thurlow

Download or read book Visualizing Digital Discourse written by Crispin Thurlow and published by Walter de Gruyter GmbH & Co KG. This book was released on 2020-02-10 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first dedicated volume of its kind, Visualizing Digital Discourse brings together sociolinguists and discourse analysts examining the role of visual communication in digital media. The volume showcases work from leading, established and emerging scholars from across Europe, covering a diverse range of digital media platforms such as messaging, video-chat, gaming and wikis; visual modalities such as emojis, video and layout; methodologies like discourse analysis, ethnography and conversation analysis; as well as data from different languages. With an opening chapter by Rodney Jones, the volume is organized into three parts: Besides Words and Writing, The Social Life of Images, and Designing Multimodal Texts. From the perspective of these broad domains, chapters tackle some of the major ideological, interactional and institutional implications of visuality for digital discourse studies. The first part, beginning with a co-authored chapter by Crispin Thurlow, focuses on micro-level visual practices and their macro-level framing – all with particular regard for emojis. The second part, beginning with a chapter from Sirpa Leppänen, examines the ways visual resources are used for managing personal relations, and the wider cultural politics of visual representation in these practices. The third part, beginning with a chapter by Hartmut Stöckl, considers organizational contexts where users deploy visual resources for more transactional, often commercial ends.

Conducting Genre-Based Research in Applied Linguistics

Author : Matt Kessler
Publisher : Taylor & Francis
ISBN 13 : 1000961621
Total Pages : 170 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Conducting Genre-Based Research in Applied Linguistics by : Matt Kessler

Download or read book Conducting Genre-Based Research in Applied Linguistics written by Matt Kessler and published by Taylor & Francis. This book was released on 2023-09-29 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection is a comprehensive resource on conducting research in applied linguistics involving written genres that is distinctive in its coverage of a multiplicity of interdisciplinary perspectives. The volume explores the central approaches, methodologies, analyses, and tools used in conducting genre-based research, extending the traditional focus on a single framework for defining genres by explicating the major approaches that have been invoked in applied linguistics. Chapters address a mix of commonly used methodologies (e.g., case studies, ethnographic approaches), types of analyses (e.g., metadiscourse, rhetorical move-step analysis, multidimensional analysis, lexical bundles and phrase frames, CALF measures, multimodal analysis), and studies that focus on other areas of second language (L2) teaching and learning (e.g., multilingualism, the Teaching and Learning Cycle). Taken together, the volume provides a theoretically and methodologically diverse introduction to foundational topics in genre-related research, supported by detailed discussions of the challenges and practical considerations to take into account when conducting research involving written genres. This book is a valuable resource for graduate students, faculty, and researchers in applied linguistics, particularly those working in second language acquisition, L2 writing, and genre theory and pedagogy.

Data Analytics in Cognitive Linguistics

Author : Dennis Tay
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110687348
Total Pages : 297 pages
Book Rating : 4.1/5 (16 download)

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Book Synopsis Data Analytics in Cognitive Linguistics by : Dennis Tay

Download or read book Data Analytics in Cognitive Linguistics written by Dennis Tay and published by Walter de Gruyter GmbH & Co KG. This book was released on 2022-05-09 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary data analytics involves extracting insights from data and translating them into action. With its turn towards empirical methods and convergent data sources, cognitive linguistics is a fertile context for data analytics. There are key differences between data analytics and statistical analysis as typically conceived. Though the former requires the latter, it emphasizes the role of domain-specific knowledge. Statistical analysis also tends to be associated with preconceived hypotheses and controlled data. Data analytics, on the other hand, can help explore unstructured datasets and inspire emergent questions. This volume addresses two key aspects in data analytics for cognitive linguistic work. Firstly, it elaborates the bottom-up guiding role of data analytics in the research trajectory, and how it helps to formulate and refine questions. Secondly, it shows how data analytics can suggest concrete courses of research-based action, which is crucial for cognitive linguistics to be truly applied. The papers in this volume impart various data analytic methods and report empirical studies across different areas of research and application. They aim to benefit new and experienced researchers alike.

Annotations in Scholarly Editions and Research

Author : Julia Nantke
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110689170
Total Pages : 416 pages
Book Rating : 4.1/5 (16 download)

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Book Synopsis Annotations in Scholarly Editions and Research by : Julia Nantke

Download or read book Annotations in Scholarly Editions and Research written by Julia Nantke and published by Walter de Gruyter GmbH & Co KG. This book was released on 2020-10-26 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: The term ‘annotation’ is associated in the Humanities and Technical Sciences with different concepts that vary in coverage, application and direction but which also have instructive parallels. This publication mirrors the increasing cooperation that has been taking place between the two disciplines within the scope of the digitalization of the Humanities. It presents the results of an international conference on the concept of annotation that took place at the University of Wuppertal in February 2019. This publication reflects on different practices and associated concepts of annotation in an interdisciplinary perspective, puts them in relation to each other and attempts to systematize their commonalities and divergences. The following dynamic visualizations allow an interactive navigation within the volume based on keywords: Wordcloud ☁ , Matrix ▦ , Edge Bundling ⊛

The Routledge Handbook of Cognitive Linguistics

Author : Wen Xu
Publisher : Routledge
ISBN 13 : 1351034693
Total Pages : 792 pages
Book Rating : 4.3/5 (51 download)

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Book Synopsis The Routledge Handbook of Cognitive Linguistics by : Wen Xu

Download or read book The Routledge Handbook of Cognitive Linguistics written by Wen Xu and published by Routledge. This book was released on 2021-06-04 with total page 792 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Cognitive Linguistics provides a comprehensive introduction and essential reference work to cognitive linguistics. It encompasses a wide range of perspectives and approaches, covering all the key areas of cognitive linguistics and drawing on interdisciplinary and multidisciplinary research in pragmatics, discourse analysis, biolinguistics, ecolinguistics, evolutionary linguistics, neuroscience, language pedagogy, and translation studies. The forty-three chapters, written by international specialists in the field, cover four major areas: • Basic theories and hypotheses, including cognitive semantics, cognitive grammar, construction grammar, frame semantics, natural semantic metalanguage, and word grammar; • Central topics, including embodiment, image schemas, categorization, metaphor and metonymy, construal, iconicity, motivation, constructionalization, intersubjectivity, grounding, multimodality, cognitive pragmatics, cognitive poetics, humor, and linguistic synaesthesia, among others; • Interfaces between cognitive linguistics and other areas of linguistic study, including cultural linguistics, linguistic typology, figurative language, signed languages, gesture, language acquisition and pedagogy, translation studies, and digital lexicography; • New directions in cognitive linguistics, demonstrating the relevance of the approach to social, diachronic, neuroscientific, biological, ecological, multimodal, and quantitative studies. The Routledge Handbook of Cognitive Linguistics is an indispensable resource for undergraduate and postgraduate students, and for all researchers working in this area.

The Cambridge Handbook of Intercultural Pragmatics

Author : Istvan Kecskes
Publisher : Cambridge University Press
ISBN 13 : 110887939X
Total Pages : 1094 pages
Book Rating : 4.1/5 (88 download)

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Book Synopsis The Cambridge Handbook of Intercultural Pragmatics by : Istvan Kecskes

Download or read book The Cambridge Handbook of Intercultural Pragmatics written by Istvan Kecskes and published by Cambridge University Press. This book was released on 2022-10-20 with total page 1094 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intercultural pragmatics addresses one of the major issues of human communication in the globalized world: how do people interact with each other in a language other than their native tongue, and with native speakers of the language of interaction? Bringing together a globally-representative team of scholars, this Handbook provides an authoritative overview to this fascinating field of study, as well as a theoretical framework. Chapters are grouped into 5 thematic areas: theoretical foundation, key issues in Intercultural Pragmatics research, the interface between Intercultural Pragmatics and related disciplines, Intercultural Pragmatics in different types of communication, and language learning. It addresses key concepts and research issues in Intercultural Pragmatics, and will trigger fresh lines of enquiry and generate new research questions. Comprehensive in its scope, it is essential reading not only for scholars of pragmatics, but also of discourse analysis, cognitive linguistics, communication, sociolinguistics, linguistic anthropology, and second language teaching and learning.

New Studies in Multimodality

Author : Ognyan Seizov
Publisher : Bloomsbury Publishing
ISBN 13 : 1350026522
Total Pages : 312 pages
Book Rating : 4.3/5 (5 download)

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Book Synopsis New Studies in Multimodality by : Ognyan Seizov

Download or read book New Studies in Multimodality written by Ognyan Seizov and published by Bloomsbury Publishing. This book was released on 2017-07-27 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Multimodality is one of the most popular and influential semiotic theories for analysing media. However, the application and conceptual anchoring of multimodality often remains geographically and disciplinarily grounded within local systems of thought. New Studies in Multimodality combines the expertise of multimodalists from around the globe, offering novel readings and applications of central concepts in multimodality and inviting innovative synergies between previously disparate schools. Combining perspectives from the most actively developing traditions of theory and research, this book progresses from classic concepts to more empirically and practice-motivated contributions. Contributors engage in mutual dialogue to present new theoretical perspectives and compelling applications to a variety of old and new media. Expanding the basis and scope of multimodality, this volume shows awareness and experience of this field in many disciplines and illustrates how versatile, pervasive and relevant it is for studying today's communication phenomena.

Empirical Multimodality Research

Author : Jana Pflaeging
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110725002
Total Pages : 295 pages
Book Rating : 4.1/5 (17 download)

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Book Synopsis Empirical Multimodality Research by : Jana Pflaeging

Download or read book Empirical Multimodality Research written by Jana Pflaeging and published by Walter de Gruyter GmbH & Co KG. This book was released on 2021-11-08 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume advances the data-based study of multimodal artefacts and performances by showcasing methods and results from the latest endeavors in empirical multimodal research, representing a vibrant international and interdisciplinary research community. The collated chapters identify and seek to inspire novel, mixed-method approaches to investigate meaning-making mechanisms in current communicative artifacts, designs, and contexts; while attending to their immersive, aesthetic, and ideological dimensions. Each contribution details innovative aspects of empirical multimodality research, offering insights into challenges evolving from quantitative approaches, particular corpus work, results from eye-tracking and psychological experiments, and analyses of dynamic interactive experiences. The approaches and results presented foreground the inherent multidisciplinary nature and implications of multimodality, renegotiating concepts across linguistics, media studies, (social) semiotics, game studies, and design. With this, the volume will inform both current and future developments in theory, methods, and transdisciplinary contexts and become a landmark reference for anyone interested in the empirical study of multimodality.