Handbook Of Scales In Tourism And Hospitality Research

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Handbook of Scales in Tourism and Hospitality Research

Author : Dogan Gursoy
Publisher : CABI
ISBN 13 : 1780644531
Total Pages : 428 pages
Book Rating : 4.7/5 (86 download)

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Book Synopsis Handbook of Scales in Tourism and Hospitality Research by : Dogan Gursoy

Download or read book Handbook of Scales in Tourism and Hospitality Research written by Dogan Gursoy and published by CABI. This book was released on 2014-12-18 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the field of tourism and hospitality experiences maturity and scientific sophistication, researchers need to fully understand the breadth and depth of existing scales that help explain, understand, monitor, and predict not only behaviour but also consequences of such behaviour as a function of demand and supply interactions in the field. By introducing the importance of measurement and scales and providing groupings of existing scales The Handbook of Scales in Tourism and Hospitality Research serves as the state of the art reference book in the field of tourism, hospitality and allied fields such leisure, recreation, and services management .

The Emerald Handbook of ICT in Tourism and Hospitality

Author : Azizul Hassan
Publisher : Emerald Group Publishing
ISBN 13 : 1839826908
Total Pages : 592 pages
Book Rating : 4.8/5 (398 download)

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Book Synopsis The Emerald Handbook of ICT in Tourism and Hospitality by : Azizul Hassan

Download or read book The Emerald Handbook of ICT in Tourism and Hospitality written by Azizul Hassan and published by Emerald Group Publishing. This book was released on 2020-11-30 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Emerald Handbook of ICT in Tourism and Hospitality incorporates key research findings, in-depth case studies and discussion of the future implications stemming from technologies changes and developments across a number of core themes.

Handbook of Marketing Research Methodologies for Hospitality and Tourism

Author : Ronald A. Nykiel
Publisher : Psychology Press
ISBN 13 : 0789034263
Total Pages : 383 pages
Book Rating : 4.7/5 (89 download)

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Book Synopsis Handbook of Marketing Research Methodologies for Hospitality and Tourism by : Ronald A. Nykiel

Download or read book Handbook of Marketing Research Methodologies for Hospitality and Tourism written by Ronald A. Nykiel and published by Psychology Press. This book was released on 2007 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: The final section explains market analysis planning and communications, including preparing a research-based business review and the effective presentation of research findings.

The Handbook of Managing and Marketing Tourism Experiences

Author : Marios Sotiriadis
Publisher : Emerald Group Publishing
ISBN 13 : 1786352893
Total Pages : 579 pages
Book Rating : 4.7/5 (863 download)

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Book Synopsis The Handbook of Managing and Marketing Tourism Experiences by : Marios Sotiriadis

Download or read book The Handbook of Managing and Marketing Tourism Experiences written by Marios Sotiriadis and published by Emerald Group Publishing. This book was released on 2016-11-09 with total page 579 pages. Available in PDF, EPUB and Kindle. Book excerpt: The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized and highly competitive market. This book bridges the gap in contemporary literature by carefully examining the management and marketing of tourism experiences.

The Routledge Handbook of Tourism and Hospitality Education

Author : Dianne Dredge
Publisher : Routledge
ISBN 13 : 1135018952
Total Pages : 603 pages
Book Rating : 4.1/5 (35 download)

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Book Synopsis The Routledge Handbook of Tourism and Hospitality Education by : Dianne Dredge

Download or read book The Routledge Handbook of Tourism and Hospitality Education written by Dianne Dredge and published by Routledge. This book was released on 2014-10-03 with total page 603 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism is much more than an economic sector, it is also a social, cultural, political, and environmental force that drives societal change. Understanding, responding to, and managing this change will inevitably require knowledge workers who are able to address a range of problems associated with tourism, travel, hospitality, and the increasingly complex operating environment within which they exist. The purpose of this Handbook is to provide an insightful and authoritative account of the various issues that are shaping the higher educational world of tourism, hospitality and events education and to highlight the creative, inventive and innovative ways that educators are responding to these issues. It takes as its central focus a dynamic curriculum space shaped by internal and external factors from global to local scales, a variety of values and perspectives contributed by a range of stakeholders, and shifting philosophies about education policy, pedagogy and teaching practice. A benchmark for future curriculum design and development, it critically reviews the development of conceptual and theoretical approaches to tourism and hospitality education. The Handbook is composed of contributions from specialists in the field, is interdisciplinary in coverage and international in scope through its authorship and content. Providing a systematic guide to the current state of knowledge on tourism and hospitality education and its future direction this is essential reading for students, researchers and academics in Tourism, Hospitality, Events, Recreation and Leisure Studies.

Researching Hospitality and Tourism

Author : Bob Brotherton
Publisher : SAGE
ISBN 13 : 147390353X
Total Pages : 297 pages
Book Rating : 4.4/5 (739 download)

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Book Synopsis Researching Hospitality and Tourism by : Bob Brotherton

Download or read book Researching Hospitality and Tourism written by Bob Brotherton and published by SAGE. This book was released on 2008-03-11 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This textbook will be used to support undergraduate dissertation supervision. The book clearly sets out the research philosophies, principles and practices relevant to conduct of fieldwork. A useful and informative text to aid the research design and process." - Nazia Ali, Bedfordshire University "A key text for students studying research methods or undertaking a research project in the hospitality and tourism industries." - Lisa Wyld, Westminster Kingsway College "An excellent overview of primary research itself and its application in Hospitality and Tourism." - Jane Warren, SHRM College Hospitality and tourism is the fourth biggest industry in the world. What are the key research issues in the field? What methods are particularly useful to answer questions of management, policy, strategy and general understanding? This is the first comprehensive guide to research methods and issues for students engaged in hospitality and tourism studies. Jargon-free, incisive and relevant, the book offers an uncluttered guide to key concepts and essential research techniques. It is grounded in a real world approach that concentrates upon the issues that students will encounter in their studies and work experience. It fills an enormous gap in the field providing students with the first dedicated introduction to research methods for hospitality and tourism students.

The Routledge Handbook of Tourism in Asia

Author : C. Michael Hall
Publisher : Routledge
ISBN 13 : 1317665880
Total Pages : 488 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis The Routledge Handbook of Tourism in Asia by : C. Michael Hall

Download or read book The Routledge Handbook of Tourism in Asia written by C. Michael Hall and published by Routledge. This book was released on 2016-09-13 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: Asia is regarded as the fastest growing area for international and domestic tourism in the world today and over the next 20 years. Given the economic, social and environmental importance of tourism in the region, there is a need for a comprehensive and readable overview of the critical debates and controversies in tourism in the region and the major factors that are affecting tourism development both now and in the foreseeable future. This Handbook provides a contemporary survey of the region and its continued growth and development as a key destination and generator of tourism, which is marked by a high proportion of intra-regional travel. The book is divided into five sections. This first section provides an introduction to the region and context to the nationally focused chapters. The next three sections are then broadly based on the three UNWTO Asian regions: South-East Asia, South and Central Asia, and East and North-East Asia, providing readers with a valuable snapshot of tourism at various scales, and from various approaches and positions. The concluding section considers future prospects for tourism in Asia. The handbook is interdisciplinary in coverage and is also international in scope through its authorship and content. It presents a range of perspectives and understanding of the processes and forces that are shaping tourism in this fascinating and dynamic region that is one of the focal points of global tourism. This is essential reading for students, researchers and academics interested in tourism in the growth region of Asia now and in the future.

The Handbook of Brand Management Scales

Author : Lia Zarantonello
Publisher : Routledge
ISBN 13 : 1317803159
Total Pages : 346 pages
Book Rating : 4.3/5 (178 download)

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Book Synopsis The Handbook of Brand Management Scales by : Lia Zarantonello

Download or read book The Handbook of Brand Management Scales written by Lia Zarantonello and published by Routledge. This book was released on 2015-08-05 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. Scales are a critical tool for researchers measuring consumer insights, emotions and responses. Existing handbooks of marketing scales do not include (or include very few) scales related to brand management constructs. This book is the first to meet this need. Sample scales include brand personality, brand authenticity, consumer–brand relationships and brand equity. Each scale is included with a clear definition of the construct it is designed to benchmark, a description of the scale itself, how to use it and examples of possible applications in managerial and academic contexts. A much-needed reference point, this is a unique, vital and convenient volume that should be within reach of every marketing scholar's and manager's desk.

The SAGE Handbook of Tourism Studies

Author : Tazim Jamal
Publisher : SAGE
ISBN 13 : 1446206629
Total Pages : 737 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis The SAGE Handbook of Tourism Studies by : Tazim Jamal

Download or read book The SAGE Handbook of Tourism Studies written by Tazim Jamal and published by SAGE. This book was released on 2009-06-18 with total page 737 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The strongest overview I have encountered of the scope and the current state of research across all the fields involved in advancing our understanding of tourism. For its range of topics, depth of analyses, and distinction of its contributors, nothing is comparable." - Professor Dean MacCannell, University of California, Davis "The breadth of vision and sweep of accounts is remarkable, and range of topics laudable... a rare combination of the authoritative, the challenging and stimulating." - Professor Mike Crang, Durham University Tourism studies developed as a sub-branch of older disciplines in the social sciences, such as anthropology, sociology and economics, and newer applied fields of study in hospitality management, civil rights and transport studies. This Handbook is a sign of the maturity of the field. It provides an essential resource for teachers and students to determine the roots, key issues and agenda of tourism studies, exploring: The evolution and position of tourism studies The relationship of tourism to culture The ecology and economics of tourism Special events and destination management Methodologies of study Tourism and transport Tourism and heritage Tourism and postcolonialism Global tourist business operations Ranging from local to global issues, and from questions of management to the ethical dilemmas of tourism, this is a comprehensive, critically informed, constructively organized overview of the field. It draws together an inter-disciplinary group of contributors who are among the most celebrated names in the field and will be quickly recognized as a landmark in the new and expanding field of tourism studies.

Essentials of Marketing Research

Author : Kenneth E. Clow
Publisher : SAGE
ISBN 13 : 1412991307
Total Pages : 521 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Essentials of Marketing Research by : Kenneth E. Clow

Download or read book Essentials of Marketing Research written by Kenneth E. Clow and published by SAGE. This book was released on 2013-01-09 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essentials of Marketing Research takes an applied approach to the fundamentals of marketing research by providing examples from the business world of marketing research and showing students how to apply marketing research results. This text focuses on understanding and interpreting marketing research studies. Focusing on the 'how-to' and 'so what' of marketing research helps students understand the value of marketing research and how they can put marketing research into practice. There is a strong emphasis on how to use marketing research to make better management decisions. The unique feature set integrates data analysis, interpretation, application, and decision-making throughout the entire text. The text opens with a discussion of the role of marketing research, along with a breakdown of the marketing research process. The text then moves into a section discussing types of marketing research, including secondary resources, qualitative research, observation research, and survey research. Newer methods (e.g. using blogs or Twitter feeds as secondary resources and using online focus groups) are discussed as extensions of traditional methods such. The third section discusses sampling procedures, measurement methods, marketing scales, and questionnaires. Finally, a section on analyzing and reporting marketing research focuses on the fundamental data analysis skills that students will use in their marketing careers. Features of this text include: - Chapter Openers describe the results of a research study that apply to the topics being presented in that chapter. These are taken from a variety of industries, with a greater emphasis on social media and the Internet. - A Global Concerns section appears in each chapter, helping prepare students to conduct market research on an international scale.This text emphasizes the presentation of research results and uses graphs, tables, and figures extensively. - A Statistics Review section emphasizes the practical interpretation and application of statistical principles being reviewed in each chapter. - Dealing with Data sections in each chapter provide students with opportunities to practice interpreting data and applying results to marketing decisions. Multiple SPSS data sets and step-by-step instructions are available on the companion site to use with this feature. - Each Chapter Summary is tied to the chapter-opening Learning Objectives. - A Continuing Case Study follows a group of students through the research process. It shows potential trade-offs, difficulties and flaws that often occur during the implementation of research project. Accompanying case questions can be used for class discussion, in-class group work, or individual assignments. - End-of-Chapter Critical Thinking Exercises are applied in nature and emphasize key chapter concepts. These can be used as assignments to test students' understanding of marketing research results and how results can be applied to decision-making. - End-of-chapter Your Research Project provides more challenging opportunities for students to apply chapter knowledge on an in-depth basis, and thus olearn by doing.

An International Handbook of Tourism Education

Author : David Airey
Publisher : Routledge
ISBN 13 : 1136429794
Total Pages : 539 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis An International Handbook of Tourism Education by : David Airey

Download or read book An International Handbook of Tourism Education written by David Airey and published by Routledge. This book was released on 2006-08-11 with total page 539 pages. Available in PDF, EPUB and Kindle. Book excerpt: As tourism matures as an academic subject and the number of tourism higher education providers continues to expand world-wide, there is an increasing interest in its educational aspects. At the same time the development of research into education issues related to tourism means that there is now a developing literature on the subject. This international handbook offers a timely evaluation of the sate of the art of tourism higher education. The book brings together expert contributors from around the world to present current thinking and practice about what is now a major element of education provision world-wide. It is structured round four key themes: - Curriculum - International perspective - Teaching, learning and assessment - Resources, progression and quality Its global survey of tourism education offers a comprehensive basis for comparative review. In addition to setting out the development and current provision of tourism education it also addresses cutting edge issues such PhD education, non-formal education, cultural issues in learning, research and teaching, e-learning and e-assessment. It offers practical advice for the design, delivery, evaluation and resourcing of courses and concludes with a reflective agenda of issues for the future.

The SAGE Handbook of Tourism Management

Author : Chris Cooper
Publisher : SAGE
ISBN 13 : 1526444496
Total Pages : 1629 pages
Book Rating : 4.5/5 (264 download)

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Book Synopsis The SAGE Handbook of Tourism Management by : Chris Cooper

Download or read book The SAGE Handbook of Tourism Management written by Chris Cooper and published by SAGE. This book was released on 2021-08-04 with total page 1629 pages. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE Handbook of Tourism Management is a critical, authoritative review of tourism management, written by leading international thinkers and academics in the field. Arranged over two volumes, the chapters are framed as critical synoptic pieces covering key developments, current issues and debates, and emerging trends and future considerations for the field. The two volumes focus in turn on the theories, concepts and disciplines that underpin tourism management in volume one, followed by examinations of how those ideas and concepts have been applied in the second volume. Chapters are structured around twelve key themes: Volume One Part One: Researching Tourism Part Two: Social Analysis Part Three: Economic Analysis Part Four: Technological Analysis Part Five: Environmental Analysis Part Six: Political Analysis Volume Two Part One: Approaching Tourism Part Two: Destination Applications Part Three: Marketing Applications Part Four: Tourism Product Markets Part Five: Technological Applications Part Six: Environmental Applications This handbook offers a fresh, contemporary and definitive look at tourism management, making it an essential resource for academics, researchers and students.

Routledge Handbook on Gender in Tourism

Author : Magdalena Petronella (Nellie) Swart
Publisher : Taylor & Francis
ISBN 13 : 1003852629
Total Pages : 426 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Routledge Handbook on Gender in Tourism by : Magdalena Petronella (Nellie) Swart

Download or read book Routledge Handbook on Gender in Tourism written by Magdalena Petronella (Nellie) Swart and published by Taylor & Francis. This book was released on 2024-02-20 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive handbook delves into the multifaceted dimensions of the role of gender in tourism, spanning education, research, and practice. With 40 international contributions from leading thinkers in the field, this book brings together diverse themes such as entrepreneurship, mobility, sustainability, and sexuality. In doing so it shatters traditional boundaries and dissects how gender influences perceptions, experiences, and opportunities, advocating for equality and challenging entrenched power dynamics. Informed by the United Nation's Gender Equality goals, this handbook champions the potential of gender-aware tourism to reshape the world by fostering inclusivity, empowerment, and understanding. It adopts diverse insights, encompassing feminist and queer perspectives, challenging norms, and exploring marginalised voices. By dissecting gender in educational, entrepreneurial, and research contexts, it unveils hidden dynamics. This book empowers readers to grasp the breadth of gender's role and equips them with tools to foster equality and reshape the tourism landscape, while making suggestions for future research agendas. This book is intended for scholars, educators, researchers, government officials and practitioners in the fields of gender studies, tourism, education, entrepreneurship, employment, mobility, research, sustainability, and sexuality.

Marketing for Tourism and Hospitality

Author : Alan Fyall
Publisher : Routledge
ISBN 13 : 1317308794
Total Pages : 675 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis Marketing for Tourism and Hospitality by : Alan Fyall

Download or read book Marketing for Tourism and Hospitality written by Alan Fyall and published by Routledge. This book was released on 2019-03-04 with total page 675 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences. Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented, helping them prepare for day-to-day problems in the dynamic world of marketing. This contemporary, challenging and highly applied text is an indispensable resource for all students of tourism and hospitality degree programmes.

Research Methods for Leisure and Tourism

Author : A.J. Veal
Publisher : Pearson UK
ISBN 13 : 1292217863
Total Pages : 564 pages
Book Rating : 4.2/5 (922 download)

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Book Synopsis Research Methods for Leisure and Tourism by : A.J. Veal

Download or read book Research Methods for Leisure and Tourism written by A.J. Veal and published by Pearson UK. This book was released on 2017-12-19 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its fifth edition, Research Methods for Leisure and Tourism has become the ultimate reference text for both students enrolled in undergraduate and postgraduate degrees and practising managers. This book combines comprehensive coverage of a wide variety of qualitative and quantitative research methods with step-by step guidance through research software including Excel, SPSS and NVivo. Key features Coverage of both qualitative and quantitative research methods, ensuring a balanced approach to data collection and analysis Practical guidance on conducting research and writing reports, showing the ‘how’ as well as the ‘what’ Detailed coverage of the development of conceptual frameworks for research, research design, analytical methods and the composition of research reports, providing everything required to conduct a research project International case studies and extensive examples from the leisure and tourism literature Questions, exercises and further reading for each chapter Extensive web-based support materials New to this edition The fifth edition has been fully updated throughout and includes additional material on: Management and policy-related research methods EndNote bibliographic referencing software Notes on additional methods including: big data, discourse analysis, multiple correspondence analysis, netnography/web-based research, people meters For the analysis of quantitative data, SPSS is updated to version 23 For qualitative data analysis, the guide to NVivo software is updated to version 11.

Field Guide to Case Study Research in Tourism, Hospitality and Leisure

Author : Kenneth F. Hyde
Publisher : Emerald Group Publishing
ISBN 13 : 1780527438
Total Pages : 583 pages
Book Rating : 4.7/5 (85 download)

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Book Synopsis Field Guide to Case Study Research in Tourism, Hospitality and Leisure by : Kenneth F. Hyde

Download or read book Field Guide to Case Study Research in Tourism, Hospitality and Leisure written by Kenneth F. Hyde and published by Emerald Group Publishing. This book was released on 2012-06-26 with total page 583 pages. Available in PDF, EPUB and Kindle. Book excerpt: This international field guide provides methods and studies on how-to-do case study research in natural settings. This text is ideal for those studying and conducting case study research in tourism, hospitality and leisure disciplines. It provides a comprehensive and practical account of how to describe, explain and predict case behavior.

Handbook of Cities and Networks

Author : Neal, Zachary P.
Publisher : Edward Elgar Publishing
ISBN 13 : 178811471X
Total Pages : 672 pages
Book Rating : 4.7/5 (881 download)

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Book Synopsis Handbook of Cities and Networks by : Neal, Zachary P.

Download or read book Handbook of Cities and Networks written by Neal, Zachary P. and published by Edward Elgar Publishing. This book was released on 2021-07-31 with total page 672 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook of Cities and Networks provides a cutting-edge overview of research on how economic, social and transportation networks affect processes both in and between cities. Exploring the ways in which cities connect and intertwine, it offers a varied set of collaborations, highlighting different theoretical, historical and methodological perspectives.