Handbook of the Economics of Marketing

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Author :
Publisher : Elsevier
ISBN 13 : 0444637656
Total Pages : 632 pages
Book Rating : 4.4/5 (446 download)

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Book Synopsis Handbook of the Economics of Marketing by :

Download or read book Handbook of the Economics of Marketing written by and published by Elsevier. This book was released on 2019-09-19 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt: Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, presenting tactics that help researchers tackle problems with a balance of intuition and skepticism. It offers critical perspectives on theoretical work within economics, delivering a comprehensive, critical, up-to-date, and accessible review of the field that has always been missing. This literature summary of research at the intersection of economics and marketing is written by, and for, economists, and the book's authors share a belief in analytical and integrated approaches to marketing, emphasizing data-driven, result-oriented, pragmatic strategies. Helps academic and non-academic economists understand recent, rapid changes in the economics of marketing Designed for economists already convinced of the benefits of applying economics tools to marketing Written for those who wish to become quickly acquainted with the integration of marketing and economics

Handbook of Development Economics

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Publisher : Elsevier
ISBN 13 : 0444531009
Total Pages : 1055 pages
Book Rating : 4.4/5 (445 download)

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Book Synopsis Handbook of Development Economics by : Hollis Burnley Chenery

Download or read book Handbook of Development Economics written by Hollis Burnley Chenery and published by Elsevier. This book was released on 1988 with total page 1055 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook organizes chapters by sets of policies that are important components of discussions about how to facilitate development. In each chapter, authors identify and discuss the relevant theoretical and empirical literature that describes the fundamental problems that the policies seek to remedy or ameliorate, as well as the literature that evaluates the effects of the policies. It presents an accurate, self-contained survey of the current state of the field. It summarizes the most recent discussions, and elucidates new developments. Although original material is also included, the main aim is the provision of comprehensive and accessible surveys

Handbook of Economic Literature

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Publisher :
ISBN 13 :
Total Pages : 180 pages
Book Rating : 4.:/5 ( download)

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Book Synopsis Handbook of Economic Literature by : Twickenham Economic Museum. Library

Download or read book Handbook of Economic Literature written by Twickenham Economic Museum. Library and published by . This book was released on 1862 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Literary Book of Economics

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Author :
Publisher : Intercollegiate Studies Institute
ISBN 13 :
Total Pages : 392 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The Literary Book of Economics by : Michael Watts

Download or read book The Literary Book of Economics written by Michael Watts and published by Intercollegiate Studies Institute. This book was released on 2003 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents an innovative approach to economic education and literacy. Building on empirical research showing that economic principles are best learned when integrated into other fields, the author uses seventy-eight selections from classic and contemporary fiction, drama, poetry, and prose to give flesh to more than twenty major economic concepts, issues, and themes.

Handbook of Economic Literature; Being a Descriptive Catalogue of the Library of the Twickenham Economic Museum, Or Repertory of Useful Knowledge for Everyday Life. Pt. I.

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Publisher :
ISBN 13 :
Total Pages : 100 pages
Book Rating : 4.0/5 (18 download)

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Book Synopsis Handbook of Economic Literature; Being a Descriptive Catalogue of the Library of the Twickenham Economic Museum, Or Repertory of Useful Knowledge for Everyday Life. Pt. I. by : Economic Museum (TWICKENHAM)

Download or read book Handbook of Economic Literature; Being a Descriptive Catalogue of the Library of the Twickenham Economic Museum, Or Repertory of Useful Knowledge for Everyday Life. Pt. I. written by Economic Museum (TWICKENHAM) and published by . This book was released on 1862 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Handbook of the economics of finance

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Publisher :
ISBN 13 : 9780444502988
Total Pages : 666 pages
Book Rating : 4.5/5 (29 download)

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Book Synopsis Handbook of the economics of finance by : George Constantinides (M.)

Download or read book Handbook of the economics of finance written by George Constantinides (M.) and published by . This book was released on 2003 with total page 666 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Literary Book of Economics

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Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (932 download)

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Book Synopsis The Literary Book of Economics by : Michael Watts

Download or read book The Literary Book of Economics written by Michael Watts and published by . This book was released on 2003 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Literary Book of Economics is one of the most innovative approaches to economic education and literacy ever published. As empirical research has demonstrated, economics is taught more effectively when integrated into other fields, and is perhaps particularly effective when coupled with the classic literary works of Western culture, which allows great authors to use their erudition to convey economic concepts and topics too often treated only theoretically. Teachers and students of literature and economics have much to gain by studying economic topics and concepts in this way. Including helpful commentary from Professor Watts, The Literary Book of Economics is a refreshing treatment of the "dismal science," presenting a cogent explication of free-market theory.

Literature & the Economics of Liberty

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Publisher :
ISBN 13 : 9781933550640
Total Pages : 510 pages
Book Rating : 4.5/5 (56 download)

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Book Synopsis Literature & the Economics of Liberty by : Cantor, Paul and Cox, Stephen

Download or read book Literature & the Economics of Liberty written by Cantor, Paul and Cox, Stephen and published by . This book was released on 2009 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Literature and the Economics of Liberty

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Publisher :
ISBN 13 : 9781479353422
Total Pages : 528 pages
Book Rating : 4.3/5 (534 download)

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Book Synopsis Literature and the Economics of Liberty by : Paul Cantor

Download or read book Literature and the Economics of Liberty written by Paul Cantor and published by . This book was released on 2009-01-01 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: LARGE PRINT EDITION! More at LargePrintLiberty.com At the heart of Austrian economics is the concept of "spontaneous order." What appears to be chaotic in the social interaction of vast numbers of individuals in the marketplace in fact reflects a deeper order, what Adam Smith calls "the invisible hand." The free market produces more rational results than any form of central planning because markets use self-correcting mechanisms to adapt to perpetually changing economic conditions.This book explores the idea that spontaneous order is the concept that can bridge the economic and cultural realms. Austrian economics and literature deal with the same world - the concrete human world of open-ended and infinite possibility. In both Austrian economics and literature, human beings reveal their natures only in concrete acts of choice - the deepest expression of their freedom.In addition to developing a new framework for understanding and interpreting literature, this book offers rich new readings of a wide range of literary classics from many different nations. Drawing upon years of interdisciplinary experience in literature and economics, the contributors open up fresh perspectives on works as traditional as Cervantes's Don Quijote and as contemporary as Okri's The Famished Road.

Economic Literacy

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Publisher : Rowman & Littlefield Publishers
ISBN 13 : 9781442204232
Total Pages : 0 pages
Book Rating : 4.2/5 (42 download)

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Book Synopsis Economic Literacy by : Frederick S. Weaver

Download or read book Economic Literacy written by Frederick S. Weaver and published by Rowman & Littlefield Publishers. This book was released on 2010-10-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its third edition, Economic Literacy: Basic Economics with An Attitude, explains the logic, language, and worldview of economic theory while maintaining the engaging and accessible style that has made earlier editions so successful. While covering the fundamentals of the discipline, the author also includes a wide range of new material focusing on the structure, causes and results of the 'Great Recession'. From microeconomics and macroeconomics to the composition of international and domestic economies, Economic Literacy also makes the key distinction between economics as an academic discipline and the economy as a practical reality. By analyzing this crucial difference, the book encourages students to think critically about the distinctive viewpoint proposed by academic economics and its influence on politics and culture. Using this approach, readers will be enabled to understand both current affairs and professional economics literature, making this book uniquely beneficial for students both practically and theoretically. Never grim, often witty, and frequently insightful into our turbulent financial times, Economic Literacy's third edition is a must for students of economics everywhere.

The Foundations of Positive and Normative Economics

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Publisher : Oxford University Press
ISBN 13 : 0198043961
Total Pages : 405 pages
Book Rating : 4.1/5 (98 download)

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Book Synopsis The Foundations of Positive and Normative Economics by : Andrew Caplin

Download or read book The Foundations of Positive and Normative Economics written by Andrew Caplin and published by Oxford University Press. This book was released on 2008-04-25 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Foundations of Positive and Normative Economics: A Handbook is the first book in a new series by Andrew Caplin and Andrew Schotter. There is currently no guide available on the rapidly changing methodological frontiers of the field of economics. Economists have been introducing new theories and new sources of data at a remarkable rate in recent years, and there are widely divergent views both on how productive these expansions have been in the past, and how best to make progress in the future. The speed of these changes has left economists ill at ease, and has created a backlash against new methods. The series will debate these critical issues, allowing proponents of a particular research method to present proposals in a safe yet critical context, with alternatives being clarified. This first volume, written by some of the most prominent researchers in the discipline, reflects the challenges that are opened by new research opportunities. The goal of the current volume and the series it presages, is to formally open a dialog on methodology. The editors' conviction is that such a debate will rebound to the benefit of social science in general, and economics in particular. The issues under discussion strike to the very heart of the social scientific enterprise. This work is of tremendous importance to all who are interested in the contributions that academic research can make not only to our scientific understanding, but also to matters of policy.

Man, Economy, and State, Scholar's Edition

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Author :
Publisher : Ludwig von Mises Institute
ISBN 13 : 1933550996
Total Pages : 1506 pages
Book Rating : 4.9/5 (335 download)

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Book Synopsis Man, Economy, and State, Scholar's Edition by : Murray N. Rothbard

Download or read book Man, Economy, and State, Scholar's Edition written by Murray N. Rothbard and published by Ludwig von Mises Institute. This book was released on 2009 with total page 1506 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rothbards great treatise and its complementary text are now combined into a single 4.5"x7" pocket edition. The full 1,500 page treatise in an easy to read and super convenient package. It might not seem possible but it is done and it works. It makes a great companion volume to Misess Human Action in pocket size, as well as the Bastiat Collection in pocket size. Murray N. Rothbards great treatise provides a sweeping presentation of Austrian economic theory, a reconstruction of many aspects of that theory, a rigorous criticism of alternative schools, and an inspiring look at a science of liberty that concerns nearly everything and should concern everyone. This edition takes this book out of the category of underground classic and raises it up to its proper status as one of the great economic treatises of all time, a book that is essential for anyone seeking a robust economic education. The captivating new introduction by Professor Joseph Salerno that frames up the Rothbardian contribution in a completely new way, and reassesses the place of this book in the history of economic thought. In Salernos view, Rothbard was not attempting to write a distinctively "Austrian" book but rather a comprehensive treatise on economics that eschewed the Keynesian and positivist corruptions. This is what accounts for its extraordinarily logical structure and depth. That it would later be called Austrian is only due to the long-lasting nature of the corruptions of economics that Rothbard tried to correct. Students have used this book for decades as the intellectual foil for what they have been required to learning from conventional economics classes. In many ways, it has built the Austrian school in the generation that followed Mises. It was Rothbard who polished the Austrian contribution to theory and wove it together with a full-scale philosophy of political ethics that inspired the generation of the Austrian revival, and continues to fuel its growth and development today. From Rothbard, we learn that economics is the science that deals with the rise and fall of civilization, the advancement and retrenchment of human development, the feeding and healing of the multitudes, and the question of whether human affairs are dominated by cooperation or violence. Economics in Rothbards wonderful book emerges as the beautiful logic of that underlies human action in a world of scarcity, the lens on how exchange makes it possible for people to cooperate toward their mutual betterment. We see how money facilitates this, and allows for calculation over time that permits capital to expand and investment to take place. We see how entrepreneurship, based on real judgments and risk taking, is the driving force of the market. Whats striking is how this remarkable book has lived in the shadows for so long. It began as a guide to Human Action, and it swelled into a treatise in its own right. Rothbard worked many years on the book, even as he was completing his PhD at Columbia University. He realized better than anyone else that Misess economic theories were so important that they needed restatement and interpretation. But he also knew that Misesian theory needed elaboration, expansion, and application in a variety of areas. The result was much more: a rigorous but accessible defense of the whole theory of the market economy, from its very foundations. But the publisher decided to cut the last part of the book, a part that appeared years later as Power and Market. This is the section that applies the theory presented in the first 1,000 pages to matters of government intervention. Issue by issue, the book refutes the case for taxation, the welfare state, regulation, economic planning, and all forms of socialism, large and small. It remains an incredibly fruitful assembly of vigorous argumentation and evidence. A major advantage of Man, Economy, and State, in addition to its systematic presentation, is that it is written in the clearest English you will find anywhere in the economics literature. The jargon is kept to a minimum. The prose is crystalline and vigorous. The examples are compelling. No one has explained the formation of prices, the damage of inflation, the process of production, the workings of interest rates, and a hundred of topics, with such energy and clarity. Over years, students have told us that this book is what made it possible for them to get through graduate school. Why? Because Rothbard takes on the mainstream in its own terms and provides a radical, logical, comprehensive answer. If you have read the book, you know the feeling that comes with reaching the last page: one walks away with the sense that one now fully understands economic theory and all its ramifications. It is a shame that the authentic edition of the classic that Rothbard wrote fully 40 years ago is only now coming into print. And yet the good news is that, at last, this remarkable work in the history of ideas, the book that makes such a technically competent, systematic, and sweeping case for the economics of liberty, is at last available. REVIEWS As the result of many years of sagacious and discerning meditation, [Rothbard] joins the ranks of the eminent economists by publishing a voluminous work, a systematic treatise on economics.... An epochal contribution to the general science of human action, praxeology, and its practically most important and up-to-now best elaborated part, economics. Henceforth all essential studies in in these branches of knowledge will have to take full account of the theories and criticisms expounded by Dr. Rothbard. Ludwig von Mises It is in fact the most important general treatise on economic principles since Ludwig von Misess Human Action in 1949. Henry Hazlitt Man, Economy, and State is Murray Rothbards main work in economic theory. It appeared in 1962, when Murray was only 36 years old. In it Murray develops the entire body of economic theory, in a step by step fashion, beginning with incontestable axioms and proceeding to the most intricate problems of business cycle theory and fundamental breakthroughs in monopoly theory. And along the way he presents a blistering refutation of all variants of mathematical economics. The book has in the meantime become a modern classic and ranks with Misess Human Action as one of the two towering achievements of the Austrian School of economics. In Power and Market, Murray analyzed the economic consequences of any conceivable form of government interference in markets. The Scholars Edition brings both books together to form a magnificent whole. Hans-Hermann Hoppe In 1972, this book was selling in hardback for $150 in current dollars. So the pocket edition, which includes Power and Market, a great index, plus improved layout, is about a fraction of the cost of the original, for a far better product.

Man, Economy, and State with Power and Market, Scholar's Edition

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Author :
Publisher : Ludwig von Mises Institute
ISBN 13 : 0945466307
Total Pages : 1506 pages
Book Rating : 4.9/5 (454 download)

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Book Synopsis Man, Economy, and State with Power and Market, Scholar's Edition by : Murray N. Rothbard

Download or read book Man, Economy, and State with Power and Market, Scholar's Edition written by Murray N. Rothbard and published by Ludwig von Mises Institute. This book was released on 2004 with total page 1506 pages. Available in PDF, EPUB and Kindle. Book excerpt: Murray N. Rothbard's great treatise Man, Economy, and State and its complementary text Power and Market, are here combined into a single edition as they were written to be. It provides a sweeping presentation of Austrian economic theory, a reconstruction of many aspects of that theory, a rigorous criticism of alternative schools, and an inspiring look at a science of liberty that concerns nearly everything and should concern everyone. The Mises Institute's new edition of Man Economy, and State, united with its formerly sundered companion volume Power and Market, is a landmark in the history of the Institute. It takes this book out of the category of underground classic and raises it up to its proper status as one of the great economic treatises of all time, a book that is essential for anyone seeking a robust economic education. This new edition will take your breath away with its beauty and quality. It's remarkable that a book this thick could lay so flat and be so durable with super-solid binding. It somehow turns out not to be unweildy. Get it with the Study Guide and you will have what you need. The captivating new introduction by Professor Joseph Salerno that frames up the Rothbardian contribution in a completely new way, and reassesses the place of this book in the history of economic thought. In Salerno's view, Rothbard was not attempting to write a distinctively "Austrian" book but rather a comprehensive treatise on economics that eschewed the Keynesian and positivist corruptions. This is what accounts for its extraordinarily logical structure and depth. That it would later be called Austrian is only due to the long-lasting nature of the corruptions of economics that Rothbard tried to correct. For years, the Mises Institute has kept it in print and sold thousands of copies in a nice paperback version. Then we decided to take a big step and put out an edition worthy of this great treatise. It is the Scholar's Edition of Man, Economy, and State--an edition that immediately became definitive and used throughout the world. The footnotes (which are so brilliant and informative!) are at the bottom of every page. The index is huge and comprehensive. The binding is impeccable and its beauty unmatched. Students have used this book for decades as the intellectual foil for what they have been required to learning from conventional economics classes. In many ways, it has built the Austrian school in the generation that followed Mises. It was Rothbard who polished the Austrian contribution to theory and wove it together with a full-scale philosophy of political ethics that inspired the generation of the Austrian revival, and continues to fuel its growth and development today. From Rothbard, we learn that economics is the science that deals with the rise and fall of civilization, the advancement and retrenchment of human development, the feeding and healing of the multitudes, and the question of whether human affairs are dominated by cooperation or violence. Economics in Rothbard's wonderful book emerges as the beautiful logic of that underlies human action in a world of scarcity, the lens on how exchange makes it possible for people to cooperate toward their mutual betterment. We see how money facilitates this, and allows for calculation over time that permits capital to expand and investment to take place. We see how entrepreneurship, based on real judgments and risk taking, is the driving force of the market. What's striking is how this remarkable book has lived in the shadows for so long. It began as a guide to Human Action, and it swelled into a treatise in its own right. Rothbard worked many years on the book, even as he was completing his PhD at Columbia University. He realized better than anyone else that Mises's economic theories were so important that they needed restatement and interpretation. But he also knew that Misesian theory needed elaboration, expansion, and application in a variety of areas. The result was much more: a rigorous but accessible defense of the whole theory of the market economy, from its very foundations. But the publisher decided to cut the last part of the book, a part that appeared years later as Power and Market This is the section that applies the theory presented in the first 1,000 pages to matters of government intervention. Issue by issue, the book refutes the case for taxation, the welfare state, regulation, economic planning, and all forms of socialism, large and small. It remains an incredibly fruitful assembly of vigorous argumentation and evidence. A major advantage of Man, Economy, and State, in addition to its systematic presentation, is that it is written in the clearest English you will find anywhere in the economics literature. The jargon is kept to a minimum. The prose is crystalline and vigorous. The examples are compelling. No one has explained the formation of prices, the damage of inflation, the process of production, the workings of interest rates, and a hundred of topics, with such energy and clarity. Over years, students have told us that this book is what made it possible for them to get through graduate school. Why? Because Rothbard takes on the mainstream in its own terms and provides a radical, logical, comprehensive answer. If you have read the book, you know the feeling that comes with reaching the last page: one walks away with the sense that one now fully understands economic theory and all its ramifications. It is a shame that the authentic edition of the classic that Rothbard wrote fully 40 years ago is only now coming into print. And yet the good news is that, at last, this remarkable work in the history of ideas, the book that makes such a technically competent, systematic, and sweeping case for the economics of liberty, is at last available. REVIEWS As the result of many years of sagacious and discerning meditation, [Rothbard] joins the ranks of the eminent economists by publishing a voluminous work, a systematic treatise on economics.... An epochal contribution to the general science of human action, praxeology, and its practically most important and up-to-now best elaborated part, economics. Henceforth all essential studies in in these branches of knowledge will have to take full account of the theories and criticisms expounded by Dr. Rothbard. --Ludwig von Mises It is in fact the most important general treatise on economic principles since Ludwig von Mises's Human Action in 1949.... --Henry Hazlitt Man, Economy, and State is Murray Rothbard's main work in economic theory. It appeared in 1962, when Murray was only 36 years old. In it Murray develops the entire body of economic theory, in a step by step fashion, beginning with incontestable axioms and proceeding to the most intricate problems of business cycle theory and fundamental breakthroughs in monopoly theory. And along the way he presents a blistering refutation of all variants of mathematical economics. The book has in the meantime become a modern classic and ranks with Mises's Human Action as one of the two towering achievements of the Austrian School of economics. In Power and Market, Murray analyzed the economic consequences of any conceivable form of government interference in markets. The Scholars Edition brings both books together to form a magnificent whole. --Hans-Hermann Hoppe In 1972, this book was selling in hardback for $130-$150 in current dollars. So the scholar's edition, which includes Power and Market, a great index, plus improved layout, is about a fraction of the cost of the original, for a far better product.

Early Economic Thought

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Author :
Publisher :
ISBN 13 : 9781258037239
Total Pages : 408 pages
Book Rating : 4.0/5 (372 download)

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Book Synopsis Early Economic Thought by : Arthur Eli Monroe

Download or read book Early Economic Thought written by Arthur Eli Monroe and published by . This book was released on 2011-06 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Handbook of Labor Economics, Volume 4a & B Set

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Author :
Publisher : North-Holland
ISBN 13 : 9780444534682
Total Pages : 1905 pages
Book Rating : 4.5/5 (346 download)

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Book Synopsis Handbook of Labor Economics, Volume 4a & B Set by : Orley Ashenfelter

Download or read book Handbook of Labor Economics, Volume 4a & B Set written by Orley Ashenfelter and published by North-Holland. This book was released on 2010-12-30 with total page 1905 pages. Available in PDF, EPUB and Kindle. Book excerpt: What new tools and models can economists use to understand how individuals participate in labor markets? "Developments in Resarch Methods and Their Applications" (volume 4A) and "New Developments and Research on Labor Markets" (volume 4B) propose answers to this and other questions on important topics of public policy. By mixing conceptual models and empirical research, leading labor economists demonstrate how better data and advanced experiments help them apply economic theory, yielding sharper analyses and conclusions. Their chaptersreveal how labor economists are developing new and innovative ways to measure key parameters and test important hypotheses. Concentrates on empirical research in specific labor markets, including those defined by age, gender, and raceDocuments how conceptual models and empirical work explain important practical issuesDemonstrates what these new tools and techniques can accomplish "

The Literary Book of Economics

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Author :
Publisher :
ISBN 13 :
Total Pages : 348 pages
Book Rating : 4.:/5 (932 download)

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Book Synopsis The Literary Book of Economics by : Michael Watts

Download or read book The Literary Book of Economics written by Michael Watts and published by . This book was released on 2003 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt:

21st Century Economics: A Reference Handbook

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Author :
Publisher : SAGE
ISBN 13 : 1412961424
Total Pages : 1049 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis 21st Century Economics: A Reference Handbook by : Rhona C. Free

Download or read book 21st Century Economics: A Reference Handbook written by Rhona C. Free and published by SAGE. This book was released on 2010-05-14 with total page 1049 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interest in economics is at an all-time high. Among the challenges facing the nation is an economy with rapidly rising unemployment, failures of major businesses and industries, and continued dependence on oil with its wildly fluctuating price. Americans are debating the proper role of the government in company bailouts, the effectiveness of tax cuts versus increased government spending to stimulate the economy, and potential effects of deflation. Economists have dealt with such questions for generations, but they have taken on new meaning and significance. Tackling these questions and encompassing analysis of traditional economic theory and topics as well as those that economists have only more recently addressed, 21st Century Economics: A Reference Handbook is intended to meet the needs of several types of readers. Undergraduate students preparing for exams will find summaries of theory and models in key areas of micro and macroeconomics. Readers interested in learning about economic analysis of an issue as well students embarking on research projects will find introductions to relevant theory and empirical evidence. And economists seeking to learn about extensions of analysis into new areas or about new approaches will benefit from chapters that introduce cutting-edge topics. To make the book accessible to undergraduate students, models have been presented only in graphical format (minimal calculus) and empirical evidence has been summarized in ways that do not require much background in statistics or econometrics. It is thereby hoped that chapters will provide both crucial information and inspiration in a non-threatening, highly readable format.