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Author : Kyle Winey
Publisher :
ISBN 13 : 9780578509372
Total Pages : 52 pages
Book Rating : 4.5/5 (93 download)
Download or read book HACKiversity Experimentation Workbook written by Kyle Winey and published by . This book was released on 2019-03-18 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: Amazon #1 Best Selling Author continues to reveal the optimized path to college success.
Author : Seth Godin
Publisher : Penguin
ISBN 13 : 1591845335
Total Pages : 241 pages
Book Rating : 4.5/5 (918 download)
Download or read book All Marketers are Liars written by Seth Godin and published by Penguin. This book was released on 2012-04-24 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questions for every marketer: “What’s your story?” “Will the people who need to hear this story believe it?” “Is it true?” All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that’s virtually the same car. We believe that $225 sneakers make our feet feel better—and look cooler—than a $25 brand. And believing it makes it true. As Seth Godin has taught hundreds of thousands of marketers and students around the world, great marketers don’t talk about features or even benefits. Instead, they tell a story—a story we want to believe, whether it’s factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories. Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod. But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That’s a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians. But for the rest of us, it’s time to embrace the power of the story. As Godin writes, “Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn’t invent storytelling. They just perfected it.”
Author : Leland Melvin
Publisher : HarperCollins
ISBN 13 : 0062496778
Total Pages : 180 pages
Book Rating : 4.0/5 (624 download)
Download or read book Chasing Space written by Leland Melvin and published by HarperCollins. This book was released on 2017-05-23 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this revelatory and moving memoir, a former NASA astronaut and NFL wide receiver shares his personal journey from the gridiron to the stars, examining the intersecting roles of community, perseverance and grace that align to create the opportunities for success. Leland Melvin is the only person in human history to catch a pass in the National Football League and in space. Though his path to the heavens was riddled with setbacks and injury, Leland persevered to reach the stars. While training with NASA, Melvin suffered a severe injury that left him deaf. Leland was relegated to earthbound assignments, but chose to remain and support his astronaut family. His loyalty paid off. Recovering partial hearing, he earned his eligibility for space travel. He served as mission specialist for two flights aboard the shuttle Atlantis, working on the International Space Station. In this uplifting memoir, the former NASA astronaut and professional athlete offers an examination of the intersecting role of community, determination, and grace that align to shape our opportunities and outcomes. Chasing Space is not the story of one man, but the story of many men, women, scientists, and mentors who helped him defy the odds and live out an uncommon destiny. As a chemist, athlete, engineer and space traveler, Leland’s life story is a study in the science of achievement. His personal insights illuminate how grit and grace, are the keys to overcoming adversity and rising to success.
Author : Seth Godin
Publisher : Penguin
ISBN 13 : 1101218363
Total Pages : 360 pages
Book Rating : 4.1/5 (12 download)
Download or read book Small Is the New Big written by Seth Godin and published by Penguin. This book was released on 2006-08-17 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: As one of today’s most influential business thinkers, Seth Godin helps his army of fans stay focused, stay connected, and stay dissatisfied with the status quo, the ordinary, the boring. His books, blog posts, magazine articles, and speeches have inspired countless entrepreneurs, marketing people, innovators, and managers around the world. Now, for the first time, Godin has collected the most provocative short pieces from his pioneering blog—ranked #70 by Feedster (out of millions published) in worldwide readership. This book also includes his most popular columns from Fast Company magazine, and several of the short e-books he has written in the last few years. A sample: • Bon Jovi And The Pirates • Christmas Card Spam • Clinging To Your Job Title? • How Much Would You Pay to Be on Oprah’s Show? • The Persistence of Really Bad Ideas • The Seduction of “Good Enough” • What Happens When It's All on Tape? • Would You Buy Life Insurance at a Rock Concert? Small is the New Big is a huge bowl of inspiration that you can gobble in one sitting or dip into at any time. As Godin writes in his introduction: “I guarantee that you'll find some ideas that don’t work for you. But I’m certain that you're smart enough to see the stuff you’ve always wanted to do, buried deep inside one of these riffs. And I’m betting that once inspired, you’ll actually make something happen.”
Author : Paul McGowan
Publisher :
ISBN 13 : 9781733583312
Total Pages : 364 pages
Book Rating : 4.5/5 (833 download)
Download or read book 99% True written by Paul McGowan and published by . This book was released on 2019-05-28 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Paul McGowan tells all (and then some) in this riotous tale of misbegotten success that's 99% true in all the best ways. From his not-so-innocent youth growing up in the shadow of Disneyland and summer evenings in the innocent 1950s, to his dope-smoking, snake-eating, draft-dodging, loony-bin misadventure through Europe, to his struggles to build a thriving enterprise from a stack of dusty albums-see how the CEO of a worldwide company took fifty years to become an overnight success.Unlike Paul, you may never get picked up by the Secret Service or carry the shame of bankruptcy, but you just might see yourself in his repeated failures or in his refusal to let life keep him down. You'll laugh and you'll cry as Paul describes the struggle of finding his place in a community you never knew existed. Through it all, you'll discover what Paul did: life's detours offer the best opportunities to find your way.
Author : Lawrence Weschler
Publisher : Univ of California Press
ISBN 13 : 0520256093
Total Pages : 330 pages
Book Rating : 4.5/5 (22 download)
Download or read book Seeing Is Forgetting the Name of the Thing One Sees written by Lawrence Weschler and published by Univ of California Press. This book was released on 2008 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Robert Irwin, perhaps the most influential of the California artists, moved from his beginnings in abstract expressionism through successive shifts in style and sensibility, into a new aesthetic territory altogether, one where philosophical concepts of perception and the world interact. Weschler has charted the journey with exceptional clarity and cogency. He has also, in the process, provided what seems to me the best running history of postwar West Coast art that I have yet seen."—Calvin Tomkins
Author : Douglas Edwards
Publisher : HMH
ISBN 13 : 0547549032
Total Pages : 437 pages
Book Rating : 4.5/5 (475 download)
Download or read book I'm Feeling Lucky written by Douglas Edwards and published by HMH. This book was released on 2011-07-12 with total page 437 pages. Available in PDF, EPUB and Kindle. Book excerpt: A marketing director’s story of working at a startup called Google in the early days of the tech boom: “Vivid inside stories . . . Engrossing” (Ken Auletta). Douglas Edwards wasn’t an engineer or a twentysomething fresh out of school when he received a job offer from a small but growing search engine company at the tail end of the 1990s. But founders Larry Page and Sergey Brin needed staff to develop the brand identity of their brainchild, and Edwards fit the bill with his journalistic background at the San Jose Mercury News, the newspaper of Silicon Valley. It was a change of pace for Edwards, to say the least, and put him in a unique position to interact with and observe the staff as Google began its rocket ride to the top. In entertaining, self-deprecating style, he tells his story of participating in this moment of business and technology history, giving readers a chance to fully experience the bizarre mix of camaraderie and competition at this phenomenal company. Edwards, Google’s first director of marketing and brand management, describes the idiosyncratic Page and Brin, the evolution of the famously nonhierarchical structure in which every employee finds a problem to tackle and works independently, the races to develop and implement each new feature, and the many ideas that never came to pass. I’m Feeling Lucky reveals what it’s like to be “indeed lucky, sort of an accidental millionaire, a reluctant bystander in a sea of computer geniuses who changed the world. This is a rare look at what happened inside the building of the most important company of our time” (Seth Godin, author of Linchpin). “An affectionate, compulsively readable recounting of the early years (1999–2005) of Google . . . This lively, thoughtful business memoir is more entertaining than it really has any right to be, and should be required reading for startup aficionados.” —Publishers Weekly, starred review “Edwards recounts Google’s stumbles and rise with verve and humor and a generosity of spirit. He kept me turning the pages of this engrossing tale.” —Ken Auletta, author of Greed and Glory on Wall Street “Funny, revealing, and instructive, with an insider’s perspective I hadn’t seen anywhere before. I thought I had followed the Google story closely, but I realized how much I’d missed after reading—and enjoying—this book.” —James Fallows, author of China Airborne
Author : David Weinberger
Publisher : Basic Books
ISBN 13 : 0465038727
Total Pages : 258 pages
Book Rating : 4.4/5 (65 download)
Download or read book Too Big to Know written by David Weinberger and published by Basic Books. This book was released on 2014-01-07 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: "If anyone knows anything about the web, where it's been and where it's going, it's David Weinberger. . . . Too Big To Know is an optimistic, if not somewhat cautionary tale, of the information explosion." -- Steven Rosenbaum, Forbes With the advent of the Internet and the limitless information it contains, we're less sure about what we know, who knows what, or even what it means to know at all. And yet, human knowledge has recently grown in previously unimaginable ways and in inconceivable directions. In Too Big to Know, David Weinberger explains that, rather than a systemic collapse, the Internet era represents a fundamental change in the methods we have for understanding the world around us. With examples from history, politics, business, philosophy, and science, Too Big to Know describes how the very foundations of knowledge have been overturned, and what this revolution means for our future.
Author : John Taylor Gatto
Publisher : New Society Publishers
ISBN 13 : 1550924249
Total Pages : 178 pages
Book Rating : 4.5/5 (59 download)
Download or read book Weapons of Mass Instruction written by John Taylor Gatto and published by New Society Publishers. This book was released on 2010-04-01 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: The transformation of schooling from a twelve-year jail sentence to freedom to learn. John Taylor Gatto's Weapons of Mass Instruction , now available in paperback, focuses on mechanisms of traditional education which cripple imagination, discourage critical thinking, and create a false view of learning as a byproduct of rote-memorization drills. Gatto's earlier book, Dumbing Us Down , introduced the now-famous expression of the title into the common vernacular. Weapons of Mass Instruction adds another chilling metaphor to the brief against conventional schooling. Gatto demonstrates that the harm school inflicts is rational and deliberate. The real function of pedagogy, he argues, is to render the common population manageable. To that end, young people must be conditioned to rely upon experts, to remain divided from natural alliances and to accept disconnections from their own lived experiences. They must at all costs be discouraged from developing self-reliance and independence. Escaping this trap requires a strategy Gatto calls "open source learning" which imposes no artificial divisions between learning and life. Through this alternative approach our children can avoid being indoctrinated-only then can they achieve self-knowledge, good judgment, and courage.
Author : Philippe Petit
Publisher : Simon and Schuster
ISBN 13 : 1628732814
Total Pages : 389 pages
Book Rating : 4.6/5 (287 download)
Download or read book Man on Wire written by Philippe Petit and published by Simon and Schuster. This book was released on 2008-11-17 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than a quarter-century before September 11, 2001, the World Trade Center was immortalized by an act of unprecedented daring and beauty. In August 1974, a young Frenchman named Philippe Petit boldly—and illegally—fixed a rope between the tops of the still-young Twin Towers, a quarter mile off the ground. At daybreak, thousands of spectators gathered to watch in awe and adulation as he traversed the rope a full eight times in the course of an hour. In Man on Wire, Petit recounts the six years he spent preparing for this achievement. It is a fitting tribute to those lost-but-not-forgotten symbols of human aspiration—the Twin Towers.
Author : Nicole LaPorte
Publisher : HMH
ISBN 13 : 0547487169
Total Pages : 517 pages
Book Rating : 4.5/5 (474 download)
Download or read book The Men Who Would Be King written by Nicole LaPorte and published by HMH. This book was released on 2010-05-04 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: “The definitive history of the studio” created by the larger-than-life team of Spielberg, Geffen, and Katzenberg (Los Angeles Times). For sixty years, since the birth of United Artists, the studio landscape was unchanged. Then came Hollywood’s Circus Maximus—created by director Steven Spielberg, billionaire David Geffen, and Jeffrey Katzenberg, who gave the world The Lion King—an entertainment empire called DreamWorks. Now Nicole LaPorte, who covered the company for Variety, goes behind the hype to reveal for the first time the delicious truth of what happened. Readers will feel they are part of the creative calamities of moviemaking as LaPorte’s fly-on-the-wall detail shows us Hollywood’s bizarre rules of business. We see the clashes between the often-otherworldly Spielberg’s troops and Katzenberg’s warriors, the debacles and disasters, but also the Oscar-winning triumphs, including Saving Private Ryan. We watch as the studio burns through billions of dollars, its rich owners get richer, and everybody else suffers. LaPorte displays Geffen, seducing investors like Microsoft’s Paul Allen, showing his steel against CAA’s Michael Ovitz, and staging fireworks during negotiations with Paramount and Disney. Here is a blockbuster behind-the-scenes Hollywood story—up close, glamorous, and gritty.
Author : Christopher Meyer
Publisher : Harvard Business Press
ISBN 13 : 1422131688
Total Pages : 342 pages
Book Rating : 4.4/5 (221 download)
Download or read book Standing on the Sun written by Christopher Meyer and published by Harvard Business Press. This book was released on 2012 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: "That global commerce is undergoing a tectonic shift is no secret. What you haven't yet heard, and are probably looking for, is a clear-eyed and cogent view of what the world will look like as this transformation takes shape, including the specific opportunities that will emerge. This book scans the world landscape to provide a vision for the future, and delivers the so-what action items that businesses so desperately need. . This is not a book about the recent great recession or the best policy moves. It's about economic change drawn on a larger canvas, and how it is ushering in a whole new future for capitalism. . Standing on the Sun does not discuss marketing to the "bottom of the pyramid" or success models for doing business in the emerging economies. Instead, it identifies the innovations that will disrupt the patterns of business and governance around the world. It will reveal the nascent, market-leading management solutions that are the very beginning of the next wave. It will offer compelling stories and examples that describe the new measurement of value, the changing nature of scarcity, the value of sustainability, and the pricing of externalities that are all suddenly wide open to reinterpretation"-- Provided by publisher.
Author : Richard Weiss
Publisher : University of Illinois Press
ISBN 13 : 9780252060434
Total Pages : 292 pages
Book Rating : 4.0/5 (64 download)
Download or read book The American Myth of Success written by Richard Weiss and published by University of Illinois Press. This book was released on 1969 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the introduction: "Tradition has it that every American child receives, as part of his birthright, the freedom to mold his own life. . . . However inaccurate as a description of American society, the success myth reflects what millions believe that society is or ought to be. The degree to which opportunity has or has not been available in our society is a subject for empirical investigation. It rests within the realm of verifiable fact. The belief that opportunity exists for all is a subject for intellectual analysis and rests within the realm of ideology. This latter dimension of the success myth is the primary focus of this book."
Author : John Farmer
Publisher : Penguin
ISBN 13 : 1101152338
Total Pages : 342 pages
Book Rating : 4.1/5 (11 download)
Download or read book The Ground Truth written by John Farmer and published by Penguin. This book was released on 2009-09-08 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the senior counsel to the 9/11 Commission, a mesmerizing real-time portrayal of that day, why we weren?t told the truth, and why our nation is still at risk. As one of the primary authors of the 9/11 Commission Report, John Farmer is proud of his and his colleagues? work. Yet he came away from the experience convinced that there was a further story to be told, one he was uniquely qualified to write. Now that story can be told. Tape recordings, transcripts, and contemporaneous records that had been classified have since been declassified, and the inspector general?s investigations of government conduct have been completed. Drawing on his knowledge of those sources, as well as his years as an attorney in public and private practice, Farmer reconstructs the truth of what happened on that fateful day and the disastrous circumstances that allowed it: the institutionalized disconnect between what those on the ground knew and what those in power did. He details ?terrifyingly and illuminatingly?the key moments in the years, months, weeks, and days that preceded the attacks, then descends almost in real time through the attacks themselves, portraying them as they have never before been seen. Ultimately, Farmer builds the inescapably convincing case that the official version not only is almost entirely untrue but serves to create a false impression of order and security. The ground truth that Farmer captures suggests a very different scenario?one that is doomed to be repeated unless the systemic failures he reveals are confronted and remedied.
Author : Michael A. Hiltzik
Publisher : Harper Collins
ISBN 13 : 0061913502
Total Pages : 612 pages
Book Rating : 4.0/5 (619 download)
Download or read book Dealers of Lightning written by Michael A. Hiltzik and published by Harper Collins. This book was released on 2009-05-13 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Pulitzer Prize-winner’s classic account of the legendary research lab that gave rise to the Digital Age. In the 1970s and ‘80s, Xerox Corporation brought together a brain-trust of engineering geniuses dubbed PARC (Palo Alto Research Center). This brilliant group created several monumental innovations that triggered a technological revolution, including the first personal computer, the laser printer, and the graphical interface (one of the main precursors of the Internet). And when these breakthroughs were rejected by the corporation, these determined inventors turned their ideas into empires that changed the world. Based on extensive interviews with the scientists, engineers, administrators, and executives who lived the story, Dealers of Lightning details PARC’s rise from humble beginnings to a hothouse for ideas. It also shows why Xerox was never able to grasp the cutting-edge innovations PARC delivered. Michael A. Hiltzik offers an unprecedented look at the ideas, the inventions, and the individuals that propelled Xerox PARC to the frontier of techno-history—and the corporate machinations that almost prevented it from achieving greatness.
Author : Andy Raskin
Publisher : Penguin
ISBN 13 : 1101032812
Total Pages : 308 pages
Book Rating : 4.1/5 (1 download)
Download or read book The Ramen King and I written by Andy Raskin and published by Penguin. This book was released on 2009-05-07 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Mankind is Noodlekind" For three days in January 2007,the most e-mailed article in The New York Times was "appreciations: Mr. noodle," an editorial noting the passing, at age ninety-six, of Momofuku Ando, the inventor of instant ramen. Ando's existence came as a shock to many, but not to Andy Raskin, who had spent three years trying to meet the noodle pioneer. The Ramen King and I is Raskin's funny and, at times, painfully honest memoir about confronting the truth of his dating life-with Ando as his spiritual guide. Can instant ramen lead one to a committed relationship? And is sushi the secret to self-acceptance? A true tale of hunger in its many forms, The Ramen King and I is about becoming slaves to our desires and learning to break free.
Author : Christopher Schlesinger
Publisher : Harper Collins
ISBN 13 : 0061913952
Total Pages : 646 pages
Book Rating : 4.0/5 (619 download)
Download or read book The Thrill of the Grill written by Christopher Schlesinger and published by Harper Collins. This book was released on 2009-06 with total page 646 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Granddaddy of all Grilling cookbooks-with more than 130,000 copies sold-is available in paperback for the first time ever. From outdoor cooking experts Chris Schlesinger and John Willoughby, you'll learn ... Expert advice on getting your grill set up 190 sensational recipes from appetizers to dessert Great tips for grilling foods to perfection An up-to-date guide to barbecuing An indispensable list of tools you'll need to have
