Hype Yourself

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Author :
Publisher : Practical Inspiration Publishing
ISBN 13 : 178860122X
Total Pages : 185 pages
Book Rating : 4.7/5 (886 download)

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Book Synopsis Hype Yourself by : Lucy Werner

Download or read book Hype Yourself written by Lucy Werner and published by Practical Inspiration Publishing. This book was released on 2020-01-09 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: ***BUSINESS BOOK AWARDS 2021 SHORTLISTED TITLE*** Hype Yourself is an invaluable toolkit for getting you and your business featured in the media: newspapers, magazines, radio and TV. Crammed full of insider advice, from the building blocks of your PR strategy to the execution of creative campaigns, it includes expert tips from journalists and industry specialists and is supported by a stack of online resources. Lucy Werner is founder of The Wern, a PR & branding consultancy and training hub for startups, entrepreneurs and independent brands. She is also a writer, speaker, blogger, teacher and podcaster on all things brand building for small businesses. For more information follow @wernchat or visit www.thewern.com

Brand Yourself

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Author :
Publisher : Practical Inspiration Publishing
ISBN 13 : 1788602757
Total Pages : 207 pages
Book Rating : 4.7/5 (886 download)

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Book Synopsis Brand Yourself by : Lucy Werner

Download or read book Brand Yourself written by Lucy Werner and published by Practical Inspiration Publishing. This book was released on 2021-09-06 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: ***BUSINESS BOOK AWARDS 2022 SHORTLISTED TITLE*** Brand Yourself walks you through everything you need to know about creating a business brand, from brand strategy to picking out fonts, building your personal brand and affordable creative tips to make an impact with your business. Packed with practical exercises, examples and industry hacks and supported by an extensive interactive playbook online, this is the essential guide for business owners on a budget. Build a brand that stands out and that connects with the people you want to reach. Lucy Werner is founder of The Wern, a PR and branding consultancy, She is also author of the bestselling Hype Yourself and a publicity expert who is a speaker, lecturer and course creator. Hadrien Châtelet is the creative director of The Wern and leads the design arm of the business. He is also cofounder of Lucy’s two children and they work together in their garden in east London. Together they have over 30 years’ industry experience and have taught thousands of entrepreneurs how to stand out and find success.

The E-Myth Revisited

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Publisher : Harper Collins
ISBN 13 : 0061741655
Total Pages : 203 pages
Book Rating : 4.0/5 (617 download)

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Book Synopsis The E-Myth Revisited by : Michael E. Gerber

Download or read book The E-Myth Revisited written by Michael E. Gerber and published by Harper Collins. This book was released on 2009-03-17 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business. Gerber walks you through the steps in the life of a business—from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed—and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. The E-Myth Revisited will help you grow your business in a productive, assured way.

Grow Your Content Writing Business

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Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781548557737
Total Pages : 144 pages
Book Rating : 4.5/5 (577 download)

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Book Synopsis Grow Your Content Writing Business by : Kerrie Legend

Download or read book Grow Your Content Writing Business written by Kerrie Legend and published by Createspace Independent Publishing Platform. This book was released on 2017-06-25 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why Pinterest? Pinterest is an incredible search engine tool that is perfect for bloggers and marketers to grow their businesses online. The trouble is, most website owners either do not have their Pinterest account set up correctly or are not using Pinterest to gain followers, grow their blog and get free website traffic. Imagine a situation or your life if you could... Grow your online traffic and social media following like you couldn't imagine in just an hour a week. Constantly draw in new clients and customers (not to mention traffic) who are excited to hear what you have to say and are more than willing to share it with their friends and followers. A blogger's dream, right?! Become the online leader in your area of expertise. Be the go-to person for in-the-know. Have a social media following that you can rely on to engage with you. To buy your products, services, etc. Have business growth without spending money on ads. Have orders come in and be able to pinpoint exactly where the traffic is coming from. Have extra hours in your day to create amazing content, engage with your audience and spend time enjoying life away from your blog, knowing it will continue growing even while you aren't working (maybe even sleeping!). Practically everything you do will become automated, and you can sit back, smile and go do other fun things. Kerrie Legend developed a course on Pinterest and is sharing her expertise on this amazing online resource so bloggers and marketers like you can benefit and grow. Learn how to design pins, automate using 3rd party services like Tailwind and BoardBooster, and use pins and boards strategically to get viral attention for your website.

Rocket Fuel

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Author :
Publisher : BenBella Books, Inc.
ISBN 13 : 1941631150
Total Pages : 208 pages
Book Rating : 4.9/5 (416 download)

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Book Synopsis Rocket Fuel by : Gino Wickman

Download or read book Rocket Fuel written by Gino Wickman and published by BenBella Books, Inc.. This book was released on 2015-04-28 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the vital relationship that will take your company from "What's next?" to "We have liftoff!" Visionaries have groundbreaking ideas. Integrators make those ideas a reality. This explosive combination is the key to getting everything you want out of your business. It worked for Disney. It worked for McDonald's. It worked for Ford. It can work for you. From the author of the bestselling Traction, Rocket Fuel details the integral roles of the Visionary and Integrator and explains how an effective relationship between the two can help your business thrive. Offering advice to help Visionary-minded and Integrator-minded individuals find one another, Rocket Fuel also features assessments so you're able to determine whether you're a Visionary or an Integrator. Without an Integrator, a Visionary is far less likely to succeed long-term ,and realize the company's ultimate goals—likewise, with no Visionary, an Integrator can't rise to his or her full potential. When these two people come together to share their natural talents and innate skill sets, it's like rocket fuel—they have the power to reach new heights for virtually any company or organization.

Content Writing Step-By-Step

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Author :
Publisher : Independently Published
ISBN 13 :
Total Pages : 164 pages
Book Rating : 4.6/5 (38 download)

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Book Synopsis Content Writing Step-By-Step by : Joseph Robinson

Download or read book Content Writing Step-By-Step written by Joseph Robinson and published by Independently Published. This book was released on 2020-01-24 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you have a blog where you sell products, yet are struggling to make the conversion sales necessary? Does your traffic or engagement from readers look low when you run some reports? Do you feel like you're just losing the attention from readers at times? Don't worry. This happens and there are options in place to help you make the most out of your blog and content. You don't need to give up on it! Content is the main component of anyone's blog or website. People will use search engines, looking for answers to their questions or problems and you can help create engaging content for your readers that's also entertaining and helpful at the same time. This can help build your authority and your website at the same time. The key takeaways from this book: Difference between copywriting and content writing; and how you can make your content flow, i.e mix of copywriting and content writing styles. Content marketing, the data that's been gathered and how you can use these methods for content promotion. The history of writing as a career. How to maximize the components of SEO and how to help your site rank well in Google and other search engines. The difference between writing content for social media and for niche topics on your blogging site. Tips and tricks for writing for social media sites. Best practices and common mistakes to avoid tohelp you hasten your progress. How to outsource and what to outsource when it comes to content, helping you save time and money. Finding the best places to outsource your work and how these platforms operate. A step-by-step formula for creating your content. Tips for generating content ideas and how you can keep moving, even if you feel like you don't have more ideas. Content and ideas that convert to help you when it comes to making sales. And so much more! It's not always about having the best plug-in's, top SEO skills and the like. But a key aspect is content. As they say, "content is king." This is entirely true and this book has been created from Mr. Robinson's experience in order to help you grow your website and audience through such practices. What would you like to be able to accomplish with content strategies? What areas of your blog or business could use a boost in creativity and productivity? Scroll up and click "Buy Now" to purchase your copy today and start implementing content strategies!

The Freelance Content Marketing Writer

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Author :
Publisher :
ISBN 13 : 9781732240902
Total Pages : pages
Book Rating : 4.2/5 (49 download)

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Book Synopsis The Freelance Content Marketing Writer by : Jennifer Goforth Gregory

Download or read book The Freelance Content Marketing Writer written by Jennifer Goforth Gregory and published by . This book was released on 2018-05-20 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Earn six figures as a freelance content marketing writer with this comprehensive how-to-guide. Jennifer shares her proven ideas, step-by-step processes and templates for writers of all career stages. Hundreds of writers (including Jennifer, herself) have used these methods to find high-paying clients, increase their income and create businesses they truly love.

How to Write Content

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Author :
Publisher :
ISBN 13 : 9781088253304
Total Pages : 0 pages
Book Rating : 4.2/5 (533 download)

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Book Synopsis How to Write Content by : Jaiden Pemton

Download or read book How to Write Content written by Jaiden Pemton and published by . This book was released on 2023-08-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you ready to dive into the world of content writing, but don't know where to start? Do you feel unclear about how to distinguish and use the elements of the content writing process? Are you still on the search to write content that will set you apart from other writers and help inspire your readers to action? How to Write Content is the guide you need! We will teach you how to write content in 7 easy steps. This guide is designed to provide you with all the tools you need in a concise, easy to understand format that will answer all your burning questions and get you on your way to successful content writing. To be a successful content writer, you must define your audience, what moves them to act, and how to make them feel important and valued. You must know how to structure your content in a way that will keep readers on task, interested, and feeling satisfied. How to Write Content will provide you with an in-depth look into each of the elements of content writing, help you develop a better understanding of how to set yourself apart, and help you develop the skills you need to increase engagement with the content you write, as well as cultivating community surrounding your content. In a comprehensive step-by-step reference format, each chapter corresponds to a specific element of the content writing process. The clear-cut organization makes it simple to follow along and refer back to areas you still feel confused about as you go. This guide is complete with coherent examples to help you distinguish between each element and log them into your long-term memory. You will find exclusive tips and tricks which are designed to aid in your content development process and learn how to distinguish your products and services in the industry. With this guide, you can move step-by-step, taking the content writing process at your own pace. The examples provided will help you to model your work and gain a more thorough understanding. The tips, tricks, and ideas provided will help you to avoid clichés and the most common mistakes among content writers, as well as ways to keep your audience engaged from start to finish. YOU'LL LEARN: How to determine your audience How to develop a purpose How to assign purpose to each paragraph How to develop main ideas How to write an effective conclusion How to edit for technical purposes How to maintain audience engagement How to define a call to action How to determine the correct language to use How to create a community And so much more! Whether you're just starting on the journey of content writing and need to develop a clearer understanding of the elements, or have been at it for a while and are looking for fresh perspectives and tips for further develop how you perfect your craft, this guide is the companion you need. Let's get started!

Content Writing 101

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Author :
Publisher :
ISBN 13 :
Total Pages : 118 pages
Book Rating : 4.6/5 (855 download)

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Book Synopsis Content Writing 101 by : Joice Carrera

Download or read book Content Writing 101 written by Joice Carrera and published by . This book was released on 2020-09-11 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: Land profitable content writing jobs from home and establish a successful career in writing today. Are you scared, confused, and clueless about having a career from home? It's either: You don't know how to start; You think you don't have the skill; You believe online jobs are a scam; You feel that having a thriving business online is impossible; Or all of the above. ______________________________________________________________ Research reveals that freelancers are generally happier and more satisfied with work and leisure. It's not difficult to see why - the work flexibility, financial rewards, and creative control -- just a few perks that most freelancers who work from home take joy in. The freelancing industry has grown significantly over the past decade, and while there are tons of options for freelancers these days, the competition has gotten tougher, too. ______________________________________________________________ A freelance content writing career is one that seems to flourish all the more because of two things: Businesses need content, and Content sells. ______________________________________________________________ This book, Content Writing 101, guides you through the step by step process of building a content writing career from scratch - from finding your why to building your portfolio to landing lucrative online content writing jobs and working with your dream clients - even with ZERO experience. This book is written with you in mind if you are: Clueless about where and how to find online work; An aspiring website content writer who's looking at how to get better at writing and win more contracts; Struggling with content planning and coming up with content ideas; Looking to add SEO marketing as part of your website content writing service. SEO Content Specialist, Joice Carrera, walks you through the best practices in content writing and SEO marketing that will help you: Curate an impressive portfolio even without experience; Create a well-crafted written content that speaks to your ideal reader; Build a client network and carry out projects that interest you; Stand out among the sea of freelance content writers; Start getting paid to write for businesses; Embark on living the life that you want. ______________________________________________________________ Content Writing 101 is a practical guide to help you get started with working online as a content writer, build a business that you love, earn money while working from home, and enjoy time and financial freedom for you and your family. It comes with a content writing workbook that serves as a reflective and actionable guide to help you navigate the process of website content writing step-by-step. It's content writing made easy -- filled with useful and effective content writing practices and advice that could jumpstart your career as a writer. ______________________________________________________________ Pursue content writing online and start getting paid to write for businesses that you care about. Scroll up and hit that "Buy Now" button!

Being Boss

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Publisher : Running Press Adult
ISBN 13 : 0762490454
Total Pages : 319 pages
Book Rating : 4.7/5 (624 download)

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Book Synopsis Being Boss by : Emily Thompson

Download or read book Being Boss written by Emily Thompson and published by Running Press Adult. This book was released on 2018-04-10 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the creators of the hit podcast comes an interactive self-help guide for creative entrepreneurs, where they share their best tools and tactics on "being boss" in both business and life. Kathleen Shannon and Emily Thompson are self-proclaimed "business besties" and hosts of the top-ranked podcast Being Boss, where they talk shop and share their combined expertise with other creative entrepreneurs. Now they take the best of their from-the- trenches advice, giving you targeted guidance on: The Boss Mindset: how to weed out distractions, cultivate confidence, and tackle "fraudy feelings" Boss Habits: including a tested method for visually mapping out goals with magical results Boss Money: how to stop freaking out about finances and sell yourself (without shame) With worksheets, checklists, and other real tools for achieving success, here's a guide that will truly help you "be boss" not only at growing your business, but creating a life you love.

Start Your Own Freelance Writing Business

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Author :
Publisher : Entrepreneur Press
ISBN 13 : 1613084056
Total Pages : 281 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Start Your Own Freelance Writing Business by : The Staff of Entrepreneur Media

Download or read book Start Your Own Freelance Writing Business written by The Staff of Entrepreneur Media and published by Entrepreneur Press. This book was released on 2019-07-19 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Write Your Own Success Story Breaking into freelance writing has gotten much easier for word-savvy entrepreneurs like you. But even in the golden age of content creation, you still need to know what it takes to launch and consistently pitch your services so you can grow and scale your freelance writing side hustle into a full-fledged career you really love. Start Your Own Freelance Writing Business is an easy-to-understand, introductory, and nontechnical approach to the world of freelance writing. This book teaches you how to leverage the fast-changing pace of technology to grow a business that gives you the freedom and flexibility you want. You’ll learn how to: Assess your freelancing skillset Determine the best way to position your business to clients Research the most profitable freelance writing opportunities Create a series of pitches that convert to profitable client relationships Use freelance job sites to build a strong client base Master the art of time management so you don’t miss a single deadline Market your business in multiple channels to grow and scale your business You’ll also get an inside look at a freelance writing business and related tips and strategies from a multi-six figure online freelance writer. So what are you waiting for? The time is “write” to start today! About the Author Laura Pennington Briggs is a former middle school teacher turned freelance writer, project manager, and online course creator. She’s helped more than 8,000 students launch or optimize their freelance business since 2012. For more than 30 years, Entrepreneur Media, Inc. has set the course for success for millions of entrepreneurs and small business owners. We’ll teach you the secrets of the winners and give you exactly what you need to lay the groundwork for success.

Content Marketing, Engineered

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Author :
Publisher : Greenleaf Book Group
ISBN 13 : 1632992868
Total Pages : 264 pages
Book Rating : 4.6/5 (329 download)

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Book Synopsis Content Marketing, Engineered by : Wendy Covey

Download or read book Content Marketing, Engineered written by Wendy Covey and published by Greenleaf Book Group. This book was released on 2020-05-18 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research shows that this analytical, skeptical buyer conducts a great deal of independent research before engaging with vendors. Companies that share expertise through high-quality content on a consistent basis are not only seen as trusted resources, they also spend less per lead and achieve greater pipeline efficiency. ​Content Marketing, Engineered guides you through the key steps in creating content to inform, educate, and help your technical buyers on their journey to purchase and beyond. By the time you reach the last page, you’ll be familiar with the entire end-to-end content marketing process, from planning and writing to publishing, promoting, and measuring the performance of your content.

The C To T of Content Marketing

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Author :
Publisher : Bhavik Sarkhedi
ISBN 13 :
Total Pages : 17 pages
Book Rating : 4./5 ( download)

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Book Synopsis The C To T of Content Marketing by : Bhavik Sarkhedi

Download or read book The C To T of Content Marketing written by Bhavik Sarkhedi and published by Bhavik Sarkhedi. This book was released on 2017-04-18 with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt: While talking about the digital marketing, we cannot ignore the content marketing. Content has become an indispensable part of the digital marketing. And it is not only the content that is created for the advertisements, but the articles and blogs are also a part of it.

Freelance Writing Business: Step-by-Step Startup Guide

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Author :
Publisher : Entrepreneur Press
ISBN 13 : 1613084064
Total Pages : 958 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Freelance Writing Business: Step-by-Step Startup Guide by : The Staff of Entrepreneur Media, Inc.

Download or read book Freelance Writing Business: Step-by-Step Startup Guide written by The Staff of Entrepreneur Media, Inc. and published by Entrepreneur Press. This book was released on 2019-07-16 with total page 958 pages. Available in PDF, EPUB and Kindle. Book excerpt: Set up your business for success with the perfect shot. The experts at Entrepreneur provide a two-part guide to success. First, learn how to take your writing career into your own hands as a professional freelance writer. Then, master the fundamentals of business startup including defining your business structure, funding, staffing, and more. This kit includes: Essential industry and business-specific startup steps with worksheets, calculators, checklists, and more Entrepreneur magazine’s Start Your Own Business, a guide to starting any business and surviving the first three years and beyond Interviews and advice from successful entrepreneurs in the industry Worksheets, brainstorming sections, and checklists Entrepreneur’s Startup Resource Kit (downloadable) MORE ABOUT ENTREPRENEUR’S STARTUP RESOURCE KIT Every small business is unique. Therefore, it’s essential to have tools that are customizable depending on your business’s needs. That’s why Entrepreneur is also offering you access to our Startup Resource Kit. Get instant access to thousands of business letters, sales letters, sample documents, and more—all at your fingertips! You’ll find the following: The Small Business Legal Toolkit When your business dreams go from idea to reality, you’re suddenly faced with laws and regulations governing nearly every move you make. Learn how to stay in compliance and protect your business from legal action. In this essential toolkit, you’ll get answers to the “how do I get started?” questions every business owner faces along with a thorough understanding of the legal and tax requirements of your business. Sample Business Letters 1000+ customizable business letters covering each type of written business communication you’re likely to encounter as you communicate with customers, suppliers, employees, and others. Plus a complete guide to business communication that covers every question you may have about developing your own business communication style. Sample Sales Letters The experts at Entrepreneur have compiled more than 1000 of the most effective sales letters covering introductions, prospecting, setting up appointments, cover letters, proposal letters, the all-important follow-up letter, and letters covering all aspects of sales operations to help you make the sale and generate new customers and huge profits.

How To Start Your Own Content Writing Agency

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Author :
Publisher : Bhavik Sarkhedi
ISBN 13 :
Total Pages : 11 pages
Book Rating : 4./5 ( download)

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Book Synopsis How To Start Your Own Content Writing Agency by : Bhavik Sarkhedi

Download or read book How To Start Your Own Content Writing Agency written by Bhavik Sarkhedi and published by Bhavik Sarkhedi. This book was released on 2021-07-11 with total page 11 pages. Available in PDF, EPUB and Kindle. Book excerpt: There must be a way to start your journey to start your content writing agency. Pursuing a full-time job is the best way to kickstart. This is the phase where you gain experience in content writing and enhance your skills and more importantly build connections. Each field nowadays demands experience if you show interest to pursue a career in the same, it is the same scenario with the content writing industry as well. Being an individual writer usually means working for yourself. Start your freelancing career, approach new firms and offer them content writing services within an affordable price range. In this phase of your journey, you have the right skills to write content but lack the ability to attract new clients. This is the most important phase in your career to start your content writing agency. A freelance content writer possesses a wide variety of responsibilities. Right from marketing to ensuring delivery of the service within the given time frame. This phase also helps you develop entrepreneurial skills that would help you in the long run. When I started writing at bhaviksarkhedi.com, things were disappointing at first, but as I progressed with time I started receiving more visitors each new day. Many said that Bhavik Sarkhedi is bringing a major evolution in the content writing agency. This was the greatest achievement for me. Many firms started approaching me for content writing services and the sales boosted. Personally, these steps were the first towards developing a personal brand. Read on to know how I created a renowned content writing agency

The Entrepreneur Equation

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Author :
Publisher : ReadHowYouWant.com
ISBN 13 : 1459617320
Total Pages : 438 pages
Book Rating : 4.4/5 (596 download)

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Book Synopsis The Entrepreneur Equation by : Michael Port

Download or read book The Entrepreneur Equation written by Michael Port and published by ReadHowYouWant.com. This book was released on 2011-04 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's time to drop the rose-colored glasses and face the facts: most new businesses fail, with often devastating consequences for the would-be entrepreneur. The Entrepreneur Equation helps you do the math before you set down the entrepreneurial path so that you can answer more than just Could I be an entrepreneur? but rather Should I be an entrepreneur?. By understanding what it takes to build a valuable business as well as how to assess the risks and rewards of business ownership based on your personal circumstances, you can learn how to stack the odds of success in your favor and ultimately decide if business ownership is the best possible path for you, now or ever.Through illustrative examples and personalized exercises, tell-it-like-it-is Carol Roth helps you create and evaluate your own personal Entrepreneur Equation as you: Learn what it takes to be a successful entrepreneur in today's competitive environment. Save money, time and effort by avoiding business ownership when the time isn't right for you.Identify and evaluate the risks and rewards of a new business based on your goals and circumstances. Evaluate whether your dreams are best served by a hobby, job or business. Gain the tools that you need to maximize your business success. The Entrepreneur Equation is essential reading for the aspiring entrepreneur. Before you invest your life savings, invest in this book!

Content Is King

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Author :
Publisher : Entrepreneur Press
ISBN 13 : 1613084684
Total Pages : 194 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Content Is King by : Laura Briggs

Download or read book Content Is King written by Laura Briggs and published by Entrepreneur Press. This book was released on 2023-04-11 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your brand is unique. Your website content should be, too. Many businesses believe they know what sets their brand apart from the competition, only to discover they aren’t connecting with their audience. With Content is King as your guide, you’ll uncover your accurate Unique Value Proposition, so you can reach the customer-base that’s been searching for you. Learn to craft quality, authentic content that converts window-shoppers into returning customers. In an increasingly digital age, website content is the pinnacle launch pad that prompts your audience to act. Establish your brand values, determine the needs of your niche audience, and curate a website that highlights the exclusive opportunities only you can offer with Content is King as your go-to handbook. Discover how to: Build your content marketing strategy from scratch Define your Unique Value Proposition and tell your own story Navigate Search Engine Optimization and direct high-volume traffic to your platform Discern your buyer’s journey to customize and enhance your patron’s experience Take your content to new heights with top-grade editorial, today!