Groupons Biggest Deal Ever

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Groupon's Biggest Deal Ever

Author : Frank Sennett
Publisher : St. Martin's Press
ISBN 13 : 1250014948
Total Pages : 314 pages
Book Rating : 4.2/5 (5 download)

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Book Synopsis Groupon's Biggest Deal Ever by : Frank Sennett

Download or read book Groupon's Biggest Deal Ever written by Frank Sennett and published by St. Martin's Press. This book was released on 2012-06-05 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: The inside story of the meteoric rise of Groupon from startup to $30 billion online giant and the audacious genius behind it, founder Andrew Mason In late 2010, Groupon made an incredible gamble. Rather than take Google's $6 billion buyout offer, founder Andrew Mason turned the search giant down and decided to go it alone. The experts thought he was insane. Groupon was little more than two years old and staffed from top to bottom with twenty-somethings. The wild ride couldn't last, but Mason thought otherwise, and with knowledge of a possible IPO he liked his odds. A discount service that offers a deal a day at local merchants in countless cities in more than forty-three countries, Groupon is the fastest-growing company in Internet history and is as committed to innovating a new model for commerce as it is to creating an office culture and editorial voice based on radical transparency and absurd humor. Groupon's Biggest Deal Ever is the exclusive and unparalleled account of the incredible rise of discount giant Groupon and the compelling story of its offbeat founder Andrew Mason as he created a juggernaut of online commerce and ignited a consumer revolution.

Startup Your Life

Author : Anna Akbari
Publisher : St. Martin's Press
ISBN 13 : 125009917X
Total Pages : 241 pages
Book Rating : 4.2/5 (5 download)

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Book Synopsis Startup Your Life by : Anna Akbari

Download or read book Startup Your Life written by Anna Akbari and published by St. Martin's Press. This book was released on 2016-12-27 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: A young entrepreneur and sociologist shows readers how to reach personal fulfillment using the same strategies that power Silicon Valley's greatest startups. As an entrepreneur, Anna Akbari learned that one of the best things about startups is their ability to “pivot” quickly—basically a euphemism for failing and starting over. And she quickly found that personal success is no different. It’s not just about developing and following the right process but also having a good idea. And that demands rigor and daily maintenance—far beyond a few positive affirmations. Like any Silicon Valley startup, the business of life is not as glamorous as its Instagram account would make it seem. What do you do when planning is not an option? When control is out of your reach? You isolate the small stuff, experiment constantly, and use the results to lay a more sustainable foundation for the future. You validate your idealized vision by testing it out in bite-sized increments. You see what sticks, integrate, and move forward. And inevitably, you experience a series of failures along the way, but those failures are key to your next success. Living a start up life is about maximizing flexibility and measuring on-going results, not avoiding failure or reaching one particular end goal. It's about embracing defeat, analyzing it, and failing up. In Startup Your Life, Akbari shows that after all, it's often the stumbles that pave the way for real happiness.

Bargain Fever

Author : Mark Ellwood
Publisher : Penguin
ISBN 13 : 1591847052
Total Pages : 306 pages
Book Rating : 4.5/5 (918 download)

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Book Synopsis Bargain Fever by : Mark Ellwood

Download or read book Bargain Fever written by Mark Ellwood and published by Penguin. This book was released on 2014-09-25 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Almost half of everything sold in America is listed at some kind of promotional price. People don't only want a deep discount, they expect it - and won't settle for anything less. In this playful, deeply researched book, journalist Mark Ellwood takes a trip into this new landscape. From the floor of upscale department store Sergdorf Goodman to the bustling aisles of a Turkish bazaar, from the outlet Disneyworld of rural Pennsylvania to a town in Florida that can claim to be couponing's spiritual capital, Ellwood shows how some people are, quite literally, born to be bargain junkies thanks to a quirk of their DNA. He also uncovers the dark side of discounting: the sales-driven sleights of hand that sellers employ to hoodwink unsuspecting buyers. Bargain Feveris a manual for thriving in this new era, when deal hunting has gone from being a sign of indigence to one of intelligence. There's never been a better time to be a buyer - at least if you know how the game works. 'This book is a bargain hunter's bible.' Michael Tonello, author of Bringing Home the Birkin'Bargain Fever is just as fierce, funny, tenacious, and tantalizing as its author. I love this book.' Kelly Cutrone, founder, People's Revolution, and author of Normal Gets You Nowhere'A book after my own heart. Bargain Fever lifts the veils off the sales, ensuring even more that you'll never pay retail again.' Carmen Wong Ulrich, financial contributor, CBS This Morning, and author of Generation Debt'Highly informative and entertaining.' Booklist

Electronic Commerce

Author : Efraim Turban
Publisher : Springer
ISBN 13 : 3319100912
Total Pages : 818 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Electronic Commerce by : Efraim Turban

Download or read book Electronic Commerce written by Efraim Turban and published by Springer. This book was released on 2015-01-29 with total page 818 pages. Available in PDF, EPUB and Kindle. Book excerpt: Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Furthermore, this book presents the most current topics relating to EC as described by a diversified team of experts in a variety of fields, including a senior vice president of an e-commerce-related company. The authors provide website resources, numerous exercises, and extensive references to supplement the theoretical presentations. At the end of each chapter, a list of online resources with links to the websites is also provided. Additionally, extensive, vivid examples from large corporations, small businesses from different industries, and services, governments, and nonprofit agencies from all over the world make concepts come alive in Electronic Commerce. These examples, which were collected by both academicians and practitioners, show the reader the capabilities of EC, its cost and justification, and the innovative ways corporations are using EC in their operations. In this edition (previous editions published by Pearson/Prentice Hall), the authors bring forth the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations, and mobility.

Social Media Marketing: Breakthroughs in Research and Practice

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522556389
Total Pages : 1600 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Social Media Marketing: Breakthroughs in Research and Practice by : Management Association, Information Resources

Download or read book Social Media Marketing: Breakthroughs in Research and Practice written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-05-04 with total page 1600 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the digital age, numerous technological tools are available to enhance business processes. When these tools are used effectively, knowledge sharing and organizational success are significantly increased. Social Media Marketing: Breakthroughs in Research and Practice contains a compendium of the latest academic material on the use, strategies, and applications of social media marketing in business today. Including innovative studies on email usage, social interaction technologies, and internet privacy, this publication is an ideal source for managers, corporate trainers, researchers, academics, and students interested in the business applications of social media marketing.

Andrew Mason and Groupon

Author : Philip Wolny
Publisher : The Rosen Publishing Group, Inc
ISBN 13 : 1448869188
Total Pages : 129 pages
Book Rating : 4.4/5 (488 download)

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Book Synopsis Andrew Mason and Groupon by : Philip Wolny

Download or read book Andrew Mason and Groupon written by Philip Wolny and published by The Rosen Publishing Group, Inc. This book was released on 2012-07-15 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: Started in Chicago, Illinois, Groupon has expanded to dozens of cities all around the world and has become an Internet sensation. Masons billion-dollar idea has revolutionized e-commerce. Groupon has taken the good and the bad in stride, using setbacks, challenges, and competition to learn valuable lessons and improve its strategies for continued growth and worldwide expansion. It has revolutionized the ways in which we interact with our local economy, including our neighborhood businesses and merchants. This is the remarkable story of Andrew Mason and his billion dollar idea that is saving consumers around the world billions of their own dollars while providing a boost to recession-challenged local businesses. This volume includes Fact Sheets on Mason and Groupon, as well as an informative timeline.

Social Commerce

Author : Efraim Turban
Publisher : Springer
ISBN 13 : 3319170287
Total Pages : 331 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Social Commerce by : Efraim Turban

Download or read book Social Commerce written by Efraim Turban and published by Springer. This book was released on 2015-11-17 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways: Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs) Supplementary text in marketing, management or Information Systems disciplines Training courses in industry Support resources for researchers and practitioners in the fields of marketing, management and information management The book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility. Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems. Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions and end-of-chapter exercises. The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor’s Manual, a test bank and five online tutorials.

Electronic Commerce Management for Business Activities and Global Enterprises: Competitive Advantages

Author : Lee, In
Publisher : IGI Global
ISBN 13 : 1466618019
Total Pages : 514 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Electronic Commerce Management for Business Activities and Global Enterprises: Competitive Advantages by : Lee, In

Download or read book Electronic Commerce Management for Business Activities and Global Enterprises: Competitive Advantages written by Lee, In and published by IGI Global. This book was released on 2012-06-30 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: Electronic Commerce Management for Business Activities and Global Enterprises: Competitive Advantages is written as an e-commerce textbook for undergraduate and graduate students in various business programs, including information systems, marketing, computer science, and MBA. In addition to serving as a textbook in e-commerce, this book also provides an excellent repository for instructors, researchers, and industry practitioners for their research ideas, theories, and practical experiences. In addition to regular topics traditionally taught in the classroom, this textbook addresses the many new emerging ideas and applications and presents tools and techniques in all aspects of e-commerce development and management in the global economy.

A History of Indian Advertising in Ten-and-a-half Chapters

Author : Ritu Singh
Publisher : Hachette India
ISBN 13 : 9350097680
Total Pages : 304 pages
Book Rating : 4.3/5 (5 download)

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Book Synopsis A History of Indian Advertising in Ten-and-a-half Chapters by : Ritu Singh

Download or read book A History of Indian Advertising in Ten-and-a-half Chapters written by Ritu Singh and published by Hachette India. This book was released on 2021-09-25 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the last hundred-odd years, advertising in India has given us life-altering stuff. It has attempted to make men Fair and Handsome. It has battled to make women 18 Again. And to both men and women it has given Tinder loving care. It has made us realize that we like pizza as much as the next Italian - as long as Domino's puts keema do pyaza on it and tempts us with 'Hungry kya?' It has made us re-evaluate our life choices and ask thought-provoking questions like 'Kitna deti hai?' of our cars and 'Kya aap Close-Up karte hain?' of our countrymen. In short, it has enriched our lives with quirky quips, unforgettable characters, inter-brand scuffles, clever insights, virtual lures and jaw-dropping controversies. In A History of Indian Advertising in Ten-and-a-half Chapters previously published as Stark Raving Ad, you'll find the best of case studies and unbusiness-like stories from Indian advertising through the ages - the hits, the misses, the also-rans and the banned. An engrossing read, this book will inform as much as entertain all readers.

Starting an Online Business All-in-One For Dummies

Author : Shannon Belew
Publisher : John Wiley & Sons
ISBN 13 : 1118199413
Total Pages : 890 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis Starting an Online Business All-in-One For Dummies by : Shannon Belew

Download or read book Starting an Online Business All-in-One For Dummies written by Shannon Belew and published by John Wiley & Sons. This book was released on 2011-10-31 with total page 890 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conquer the online marketplace with this new version of a bestseller! Whether you've thought of starting an online business or you're already selling online, this update to a bestseller presents invaluable advice for getting--and keeping--online customers. Covering everything from creating a business plan and building a customer-friendly site to marketing with Facebook and Twitter, this fun and friendly guide features eleven minibooks that cover online business basics, legal and accounting matters, website design, online and operating issues, Internet security, techniques for boosting sales, storefront selling, fundraising sites, niche e-commerce, and more. Updated to include coverage of the latest online marketing tools, techniques, and trends Includes coverage of how to use social media sites like Facebook, Twitter, Foursquare, and Yelp to reach your customers as well as expanded coverage of mobile marketing Explains how your location can actually bring new customers to you Details ways to build a business plan that translates your ideas into a profitable enterprise Shares advice for choosing software to help you manage taxes, balance sheets, and other accounting chores; using PR and advertising tools that best promote your business online, including Google AdWords; and create a website that helps your business make money Discover why "online entrepreneurship" means more than just building a website. Starting an Online Business All-in-One For Dummies breaks down everything the budding entrepreneur needs to know to be successful online and keep your customers coming back for more.

My Groupon Adventure

Author : Max Dickins
Publisher : Unbound Publishing
ISBN 13 : 1783522623
Total Pages : 224 pages
Book Rating : 4.7/5 (835 download)

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Book Synopsis My Groupon Adventure by : Max Dickins

Download or read book My Groupon Adventure written by Max Dickins and published by Unbound Publishing. This book was released on 2016-06-02 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: A book about opening yourself (and sometimes your colon) up to new experiences. When comedian Max Dickins was dumped by his girlfriend, he was faced not just with excruciating heartbreak but also with the cold realisation that he was bored, bored, bored. Desperate to shake things up, he took a friend’s advice and reluctantly bought a deal on Groupon. He then bought another. And another... until what started as a gateway to some new experiences snowballed into a limitless Narnia of discounted possibilities. Over the course of 18 months, Max did a new Groupon deal every week. He changed his name, became a Lord, wrestled alligators, moonlighted as a beekeeper, and even convinced Groupon to make him into a Groupon deal. (They sold 1,000.) Resuscitated by the oxygen of new experience, he emerged a better man. My Groupon Adventure is an uproarious and uplifting chronicle showing that it’s possible to escape even the deepest of ruts if you just inject a bit of spontaneity into your life.

Only the Crazy and Fearless Win BIG!

Author : Arthur Wylie
Publisher : BenBella Books
ISBN 13 : 1935618490
Total Pages : 242 pages
Book Rating : 4.9/5 (356 download)

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Book Synopsis Only the Crazy and Fearless Win BIG! by : Arthur Wylie

Download or read book Only the Crazy and Fearless Win BIG! written by Arthur Wylie and published by BenBella Books. This book was released on 2012-01-31 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Following the pack and doing what you are told may get you a job and even a promotion, but it won't lead to real success. Entrepreneur Arthur Wylie, who made his first million by 26, has conquered the worlds of finance, real estate, and entertainment with more than $50 million in deals brokered and almost half a billion in assets and transactions under management. He has several subsidiaries that have diversified into film development, consulting, venture capital, speaking engagements, celebrity events, book publishing, technology, philanthropy, and real estate ventures internationally. In Only the Crazy and Fearless Win BIG!, he shares a little secret that few books discuss—to win big you have to be fearless and, sometimes, even a little crazy. Wylie outlines real-world examples from some of history and present-day's most well-known names and everyday entrepreneurs in every industry, profession, and segment of the economy. Only the Crazy and Fearless Win BIG! shows how their decisions raised eyebrows, dropped jaws, and met resistance—yet proved to be right. A few crazy and fearless decisions that led to victory and success, to fame and respect: • Dominate with Class: Mexican Billionaire and world's richest man, Carlos Slim, shows how to dominate a market to empower others • Being Fearless: CEO Steve Jobs is fired from Apple • Passion: Sara Blakely used what she hated to become successful in an untapped market • People Power: Henry Ford pays his workers double the industry average • Relentless: Richard Branson pushes through obstacles and makes billions • How Crazy: Intern-now-CEO Sean Combs's $300 Million Clothing line beats out his entertainment business Through Wylie's experience and guidance, he weaves together the lessons of these stories and more to share what it means to your life, wealth, career and business.

Go Big

Author : Cory Cotton
Publisher : Tyndale House Publishers, Inc.
ISBN 13 : 1414361378
Total Pages : 224 pages
Book Rating : 4.4/5 (143 download)

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Book Synopsis Go Big by : Cory Cotton

Download or read book Go Big written by Cory Cotton and published by Tyndale House Publishers, Inc.. This book was released on 2011 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: It began with a free sandwich, a simple camera, and twenty “I can do better than you” shots. From that afternoon of friendly competition, six college guys created Dude Perfect, a YouTube group that specializes in the craziest basketball shots you can imagine. Within months, the guys went from shooting backyard trick shots to starring in GMC truck commercials and standing on an L.A. Red Carpet. Listed by Advertising Age as one of YouTube's Hottest Brands, Dude Perfect's videos have reached and inspired hundreds of millions with one contagious message—the very phrase they championed from day one—Go Big. By leveraging the connected world, Dude Perfect's dream became a reality, and now, they want the same for you. Written by one of the dudes himself,Go Big tells their story and unveils their secret: five practical principles for taking your passions, skills, and dreams to the next level. Areyou ready to Go Big?

The Small Business Bible

Author : Steven D. Strauss
Publisher : John Wiley & Sons
ISBN 13 : 1118135946
Total Pages : 599 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis The Small Business Bible by : Steven D. Strauss

Download or read book The Small Business Bible written by Steven D. Strauss and published by John Wiley & Sons. This book was released on 2012-03-27 with total page 599 pages. Available in PDF, EPUB and Kindle. Book excerpt: An updated third edition of the most comprehensive guide to small business success Whether you're a novice entrepreneur or a seasoned pro, The Small Business Bible offers you everything you need to know to build and grow your dream business. It shows you what really works (and what doesn't!) and includes scores of tips, insider information, stories, and proven secrets of success. Even if you've run your own business for years, this handy guide keeps you up to date on the latest business and tech trends. This Third Edition includes entirely new chapters devoted to social media, mobility and apps, and new trends in online discounting and group buying that are vital to small business owners everywhere. New chapters include: How to use Facebook, Twitter, and other social media tools to engage customers and potential stakeholders How to generate leads and win strategic partnerships with LinkedIn How to employ videos and YouTube to further your brand What you need to know about Groupon and group discount buying What mobile marketing can do for your business Give your small business its best shot by understanding the best and latest small business strategies, especially in this transformative and volatile period. The Small Business Bible offers every bit of information you'll need to know to succeed.

Big Data and Analytics

Author : Vincenzo Morabito
Publisher : Springer
ISBN 13 : 3319106651
Total Pages : 202 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Big Data and Analytics by : Vincenzo Morabito

Download or read book Big Data and Analytics written by Vincenzo Morabito and published by Springer. This book was released on 2015-01-31 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents and discusses the main strategic and organizational challenges posed by Big Data and analytics in a manner relevant to both practitioners and scholars. The first part of the book analyzes strategic issues relating to the growing relevance of Big Data and analytics for competitive advantage, which is also attributable to empowerment of activities such as consumer profiling, market segmentation, and development of new products or services. Detailed consideration is also given to the strategic impact of Big Data and analytics on innovation in domains such as government and education and to Big Data-driven business models. The second part of the book addresses the impact of Big Data and analytics on management and organizations, focusing on challenges for governance, evaluation, and change management, while the concluding part reviews real examples of Big Data and analytics innovation at the global level. The text is supported by informative illustrations and case studies, so that practitioners can use the book as a toolbox to improve understanding and exploit business opportunities related to Big Data and analytics.

Fundamentals of Strategy

Author : Gerry Johnson
Publisher : Pearson UK
ISBN 13 : 1292209089
Total Pages : 429 pages
Book Rating : 4.2/5 (922 download)

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Book Synopsis Fundamentals of Strategy by : Gerry Johnson

Download or read book Fundamentals of Strategy written by Gerry Johnson and published by Pearson UK. This book was released on 2017-12-13 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author team of the market-leading text Exploring Strategy, comes a new edition of Fundamentals of Strategy. Designed to help student and business executives boost their academic and professional careers, Fundamentals of Strategy is the most concise and easy to follow overview of the fundamental issues and techniques of strategy. Fundamentals of Strategy, 4th edition · Delivers the essential concepts and techniques of strategy in a new 8 chapter structure. This allows additional space to unpack the fundamentals in depth, and at times more critically. · Revamped final chapter on ‘Strategy in action’, raising implementation issues such as organisational structure, management processes and strategic change · Covers up-to-date topics including business models, sustainability and entrepreneurial start-ups. · Engages the reader with real-world strategy problems and provides insights and strategy examples from a wide range of international organisations. · New and updated cases and illustrations featuring small and large organisations from profit and not-for-profit sectors and operating all over the world. · Links to online support material.

Introduction to Information Systems

Author : R. Kelly Rainer
Publisher : John Wiley & Sons
ISBN 13 : 1118476999
Total Pages : 496 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis Introduction to Information Systems by : R. Kelly Rainer

Download or read book Introduction to Information Systems written by R. Kelly Rainer and published by John Wiley & Sons. This book was released on 2013-08-30 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: The goal of Introduction to Information Systems, 3rd Canadian Edition remains the same: to teach all business majors, especially undergraduate ones, how to use information technology to master their current or future jobs and to help ensure the success of their organization. To accomplish this goal, this text helps students to become informed users; that is, persons knowledgeable about information systems and information technology. The focus is not on merely learning the concepts of IT but rather on applying those concepts to facilitate business processes. The authors concentrate on placing information systems in the context of business, so that students will more readily grasp the concepts presented in the text. The theme of this book is What's In IT for Me? This question is asked by all students who take this course. The book will show you that IT is the backbone of any business, whether a student is majoring in Accounting, Finance, Marketing, Human Resources, or Production/Operations Management. Information for the Management Information Systems (MIS) major is also included.