Handbook of Brewing

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 3527623493
Total Pages : 778 pages
Book Rating : 4.5/5 (276 download)

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Book Synopsis Handbook of Brewing by : Hans Michael Eßlinger

Download or read book Handbook of Brewing written by Hans Michael Eßlinger and published by John Wiley & Sons. This book was released on 2009-04-22 with total page 778 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive reference combines the technological know-how from five centuries of industrial-scale brewing to meet the needs of a global economy. The editor and authors draw on the expertise gained in the world's most competitive beer market (Germany), where many of the current technologies were first introduced. Following a look at the history of beer brewing, the book goes on to discuss raw materials, fermentation, maturation and storage, filtration and stabilization, special production methods and beermix beverages. Further chapters investigate the properties and quality of beer, flavor stability, analysis and quality control, microbiology and certification, as well as physiology and toxicology. Such modern aspects as automation, energy and environmental protection are also considered. Regional processes and specialties are addressed throughout the entire book, making this a truly global resource on brewing.

A History of Beer and Brewing

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Author :
Publisher : Royal Society of Chemistry
ISBN 13 : 1847550029
Total Pages : 761 pages
Book Rating : 4.8/5 (475 download)

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Book Synopsis A History of Beer and Brewing by : Ian S Hornsey

Download or read book A History of Beer and Brewing written by Ian S Hornsey and published by Royal Society of Chemistry. This book was released on 2007-10-31 with total page 761 pages. Available in PDF, EPUB and Kindle. Book excerpt: A History of Beer and Brewing provides a comprehensive account of the history of beer. Research carried out during the last quarter of the 20th century has permitted us to re-think the way in which some ancient civilizations went about their beer production. There have also been some highly innovative technical developments, many of which have led to the sophistication and efficiency of 21st century brewing methodology. A History of Beer and Brewing covers a time-span of around eight thousand years and in doing so: * Stimulates the reader to consider how, and why, the first fermented beverages might have originated * Establishes some of the parameters that encompass the diverse range of alcoholic beverages assigned the generic name 'beer' * Considers the possible means of dissemination of early brewing technologies from their Near Eastern origins The book is aimed at a wide readership particularly beer enthusiasts. However the use of original quotations and references associated with them should enable the serious scholar to delve into this subject in even greater depth.

Microbe Hunters

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Publisher :
ISBN 13 :
Total Pages : 390 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Microbe Hunters by : Paul De Kruif

Download or read book Microbe Hunters written by Paul De Kruif and published by . This book was released on 1926 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1927.

Predictably Irrational

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Publisher : Harper Collins
ISBN 13 : 006135323X
Total Pages : 310 pages
Book Rating : 4.0/5 (613 download)

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Book Synopsis Predictably Irrational by : Dan Ariely

Download or read book Predictably Irrational written by Dan Ariely and published by Harper Collins. This book was released on 2008-02 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intelligent, lively, humorous, and thoroughly engaging, "The Predictably Irrational" explains why people often make bad decisions and what can be done about it.

McGraw-Hill's Dictionary of American Idoms and Phrasal Verbs

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 0071486852
Total Pages : 1100 pages
Book Rating : 4.0/5 (714 download)

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Book Synopsis McGraw-Hill's Dictionary of American Idoms and Phrasal Verbs by : Richard A. Spears

Download or read book McGraw-Hill's Dictionary of American Idoms and Phrasal Verbs written by Richard A. Spears and published by McGraw Hill Professional. This book was released on 2006-02-03 with total page 1100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the language of Nebraska . . .and 49 other states With more entries than any other reference of its kind,McGraw-Hill’s Dictionary of American Idioms and Phrasal Verbs shows you how American English is spoken today. You will find commonly used phrasal verbs, idiomatic expressions, proverbial expressions, and clichés. The dictionary contains more than 24,000 entries, each defined and followed by one or two example sentences. It also includes a Phrase-Finder Index with more than 60,000 entries.

Brand Relevance

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Publisher : John Wiley & Sons
ISBN 13 : 0470613580
Total Pages : 400 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Brand Relevance by : David A. Aaker

Download or read book Brand Relevance written by David A. Aaker and published by John Wiley & Sons. This book was released on 2011-01-25 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.

Handbook of Brewing

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Author :
Publisher : CRC Press
ISBN 13 : 9780849390357
Total Pages : 734 pages
Book Rating : 4.3/5 (93 download)

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Book Synopsis Handbook of Brewing by : William Hardwick

Download or read book Handbook of Brewing written by William Hardwick and published by CRC Press. This book was released on 1994-11-15 with total page 734 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers detailed studies of beer and its production as well as its commercial and economic aspects. All beverages worldwide which are beer-like in character and alcoholic content are reviewed. The book delineates over 900 chemical compounds that have been identified in beers, pinpoints their sources, gives concentration ranges, and examines their influence on beer quality. This work is intended for brewing, cereal and food chemists and biochemists; composition, nutrition, biochemical, food and quality assurance and control engineers; nutritionists; food biologists and technologists; microbiologists; toxicologists; and upper level undergraduate and continuing-education students in these disciplines.

Fast Food Nation

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Publisher : Houghton Mifflin Harcourt
ISBN 13 : 0547750331
Total Pages : 387 pages
Book Rating : 4.5/5 (477 download)

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Book Synopsis Fast Food Nation by : Eric Schlosser

Download or read book Fast Food Nation written by Eric Schlosser and published by Houghton Mifflin Harcourt. This book was released on 2012 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: An exploration of the fast food industry in the United States, from its roots to its long-term consequences.

No Logo

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Author :
Publisher : Macmillan
ISBN 13 : 9780312203436
Total Pages : 520 pages
Book Rating : 4.2/5 (34 download)

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Book Synopsis No Logo by : Naomi Klein

Download or read book No Logo written by Naomi Klein and published by Macmillan. This book was released on 2000-01-15 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: "What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.

Cincinnati Magazine

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Publisher :
ISBN 13 :
Total Pages : 148 pages
Book Rating : 4./5 ( download)

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Book Synopsis Cincinnati Magazine by :

Download or read book Cincinnati Magazine written by and published by . This book was released on 2001-08 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cincinnati Magazine taps into the DNA of the city, exploring shopping, dining, living, and culture and giving readers a ringside seat on the issues shaping the region.

Cuisine and Culture

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Publisher : John Wiley & Sons
ISBN 13 : 0470403713
Total Pages : 448 pages
Book Rating : 4.4/5 (74 download)

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Book Synopsis Cuisine and Culture by : Linda Civitello

Download or read book Cuisine and Culture written by Linda Civitello and published by John Wiley & Sons. This book was released on 2011-03-29 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cuisine and Culture presents a multicultural and multiethnic approach that draws connections between major historical events and how and why these events affected and defined the culinary traditions of different societies. Witty and engaging, Civitello shows how history has shaped our diet--and how food has affected history. Prehistoric societies are explored all the way to present day issues such as genetically modified foods and the rise of celebrity chefs. Civitello's humorous tone and deep knowledge are the perfect antidote to the usual scholarly and academic treatment of this universally important subject.

Nancy Clark's Sports Nutrition Guidebook

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Author :
Publisher : Human Kinetics
ISBN 13 : 1492583685
Total Pages : 520 pages
Book Rating : 4.4/5 (925 download)

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Book Synopsis Nancy Clark's Sports Nutrition Guidebook by : Nancy Clark

Download or read book Nancy Clark's Sports Nutrition Guidebook written by Nancy Clark and published by Human Kinetics. This book was released on 2013-10-11 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: Boost your energy, manage stress, build muscle, lose fat, and improve your performance. The best-selling nutrition guide is now better than ever! Nancy Clark’s Sports Nutrition Guidebook will help you make the right choices in cafes, convenience stores, drive-throughs, and your own kitchen. Whether you’re preparing for competition or simply eating for an active lifestyle, let this leading sports nutritionist show you how to get maximum benefit from the foods you choose and the meals you make. You’ll learn what to eat before and during exercise and events, how to refuel for optimal recovery, and how to put into use Clark’s family-friendly recipes and meal plans. You’ll find the latest research and recommendations on supplements, energy drinks, organic foods, fluid intake, popular diets, carbohydrate and protein intake, training, competition, fat reduction, and muscle gain. Whether you’re seeking advice on getting energized for exercise or improving your health and performance, Nancy Clark’s Sports Nutrition Guidebook has the answers you can trust.

How to Change Your Mind

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Author :
Publisher : Penguin
ISBN 13 : 0735224153
Total Pages : 481 pages
Book Rating : 4.7/5 (352 download)

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Book Synopsis How to Change Your Mind by : Michael Pollan

Download or read book How to Change Your Mind written by Michael Pollan and published by Penguin. This book was released on 2019-05-14 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now on Netflix as a 4-part documentary series! “Pollan keeps you turning the pages . . . cleareyed and assured.” —New York Times A #1 New York Times Bestseller, New York Times Book Review 10 Best Books of 2018, and New York Times Notable Book A brilliant and brave investigation into the medical and scientific revolution taking place around psychedelic drugs--and the spellbinding story of his own life-changing psychedelic experiences When Michael Pollan set out to research how LSD and psilocybin (the active ingredient in magic mushrooms) are being used to provide relief to people suffering from difficult-to-treat conditions such as depression, addiction and anxiety, he did not intend to write what is undoubtedly his most personal book. But upon discovering how these remarkable substances are improving the lives not only of the mentally ill but also of healthy people coming to grips with the challenges of everyday life, he decided to explore the landscape of the mind in the first person as well as the third. Thus began a singular adventure into various altered states of consciousness, along with a dive deep into both the latest brain science and the thriving underground community of psychedelic therapists. Pollan sifts the historical record to separate the truth about these mysterious drugs from the myths that have surrounded them since the 1960s, when a handful of psychedelic evangelists inadvertently catalyzed a powerful backlash against what was then a promising field of research. A unique and elegant blend of science, memoir, travel writing, history, and medicine, How to Change Your Mind is a triumph of participatory journalism. By turns dazzling and edifying, it is the gripping account of a journey to an exciting and unexpected new frontier in our understanding of the mind, the self, and our place in the world. The true subject of Pollan's "mental travelogue" is not just psychedelic drugs but also the eternal puzzle of human consciousness and how, in a world that offers us both suffering and joy, we can do our best to be fully present and find meaning in our lives.

Born to Run

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Publisher : Profile Books
ISBN 13 : 184765228X
Total Pages : 296 pages
Book Rating : 4.8/5 (476 download)

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Book Synopsis Born to Run by : Christopher McDougall

Download or read book Born to Run written by Christopher McDougall and published by Profile Books. This book was released on 2010-12-09 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times bestseller 'A sensation ... a rollicking tale well told' - The Times At the heart of Born to Run lies a mysterious tribe of Mexican Indians, the Tarahumara, who live quietly in canyons and are reputed to be the best distance runners in the world; in 1993, one of them, aged 57, came first in a prestigious 100-mile race wearing a toga and sandals. A small group of the world's top ultra-runners (and the awe-inspiring author) make the treacherous journey into the canyons to try to learn the tribe's secrets and then take them on over a course 50 miles long. With incredible energy and smart observation, McDougall tells this story while asking what the secrets are to being an incredible runner. Travelling to labs at Harvard, Nike, and elsewhere, he comes across an incredible cast of characters, including the woman who recently broke the world record for 100 miles and for her encore ran a 2:50 marathon in a bikini, pausing to down a beer at the 20 mile mark.

Intemperate Spirits

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Publisher : Springer
ISBN 13 : 3030253287
Total Pages : 171 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Intemperate Spirits by : Alice Louise Kassens

Download or read book Intemperate Spirits written by Alice Louise Kassens and published by Springer. This book was released on 2019-08-02 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using the basic economic principle of making decisions using a cost-benefit framework—and how changes in one or the other can result in a different decision—this book uncovers how various groups responded to incentives provided by the Prohibition legislation. Using this calculus, it is clear that even criminals are rational characters, responding to incentives and opportunities provided by the 18th Amendment and the Volstead Act. The book begins with a broad look at the adaptations of the law’s targets: the wine, beer, and liquor industries. It then turns to specific people (Violators, Line Tip-Toers, Enablers, and Hypocrites), sharing their stories of economic adaptation to bring economic lessons to life. Due to its structure, the book can be read in parts or as a whole and is suitable for short classroom reading assignments or individual pleasure reading.

Entrepreneurship

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Publisher :
ISBN 13 : 9780130909954
Total Pages : 0 pages
Book Rating : 4.9/5 (99 download)

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Book Synopsis Entrepreneurship by : Marc J. Dollinger

Download or read book Entrepreneurship written by Marc J. Dollinger and published by . This book was released on 2003 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: For junior/senior/graduate-level courses in Entrepreneurship, New Venture Creation, and Small Business Strategy. Based on the premise that entrepreneurship can be studied systematically, this text offers a comprehensive presentation of the best current theory and practice. It takes a resource-based point-of-view, showing how to acquire and use resources and assets for competitive advantage. FOCUS ON THE NEW ECONOMY * NEW-Use of the Internet-Integrated throughout with special treatment in Ch. 6. * Demonstrates to students how the new economy still follows many of the rigorous rules of economics, and gives them examples of business-to-business and business-to-customer firms so that they can build better business models. * NEW-2 added chapters on e-entrepreneurship-Covers value pricing; market segmentation; lock-in; protection of intellectual property; and network externalities. * Examines the new economy and the types of resources, capabilities, and strategies that are needed for success in the Internet world. * Resource-based theory-Introduced in Ch. 2 and revisited in each subsequent chapter to help tie concepts together. * Presents an overarching framework, and helps students focu

El Vino Y la Viña

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Author :
Publisher : Psychology Press
ISBN 13 : 0415031206
Total Pages : 441 pages
Book Rating : 4.4/5 (15 download)

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Book Synopsis El Vino Y la Viña by : P. T. H. Unwin

Download or read book El Vino Y la Viña written by P. T. H. Unwin and published by Psychology Press. This book was released on 1991 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides an introduction to the historical geography of viticulture and the wine trade from prehistory to the present, considering wine as a symbol, rich in meaning and a commercial product of great economic importance to specific regions.