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Author : Ann Heidbreder Eastman
Publisher : Chicago : American Library Association
ISBN 13 :
Total Pages : 82 pages
Book Rating : 4.3/5 (91 download)
Download or read book Great Library Promotion Ideas II written by Ann Heidbreder Eastman and published by Chicago : American Library Association. This book was released on 1986 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ann Heidbreder Eastman
Publisher : Chicago : American Library Association
ISBN 13 :
Total Pages : 84 pages
Book Rating : 4.3/5 (91 download)
Download or read book Great Library Promotion Ideas written by Ann Heidbreder Eastman and published by Chicago : American Library Association. This book was released on 1984 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sandra Scherba
Publisher : Chicago : Library Administration and Management Association, American Library Association
ISBN 13 :
Total Pages : 100 pages
Book Rating : 4.3/5 ( download)
Download or read book Great Library Promotion Ideas V written by Sandra Scherba and published by Chicago : Library Administration and Management Association, American Library Association. This book was released on 1990 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: An annual volume which highlights exceptional public relations efforts from all types of libraries - public and academic libraries, school library media centres, state libraries and networks, and special libraries. The programmes run the gamut from fundraising to reading clubs. In this edition new subject headings include anniversaries, intellectual freedom, building, preservation, and special populations. It provides details on the purpose, type of community, funding, and results allow users to compare their community to those under which the programme was developed and each library can predict the feasibility for use in their own library. Chosen for their original concepts and noteworthy execution, these PR programmes are easily adaptable to the requirements of other libraries.
Author : John W. Berry
Publisher : Chicago : American Library Association
ISBN 13 :
Total Pages : 78 pages
Book Rating : 4.3/5 (91 download)
Download or read book Great Library Promotion Ideas III written by John W. Berry and published by Chicago : American Library Association. This book was released on 1987 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John Cotton Dana Library Public Relations Award
Publisher : Chicago : American Library Association
ISBN 13 :
Total Pages : 72 pages
Book Rating : 4.3/5 (91 download)
Download or read book Great Library Promotion Ideas IV written by John Cotton Dana Library Public Relations Award and published by Chicago : American Library Association. This book was released on 1988 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contains public relations ideas for summer reading programs, reading clubs, author or book festivals, fundraising events, and other library activities.
Author : Pyddney Jones
Publisher :
ISBN 13 :
Total Pages : 78 pages
Book Rating : 4.3/5 (91 download)
Download or read book Great Library Promotion Ideas VI written by Pyddney Jones and published by . This book was released on 1991 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mary Grace Flaherty
Publisher : Rowman & Littlefield
ISBN 13 : 1538137062
Total Pages : 143 pages
Book Rating : 4.5/5 (381 download)
Download or read book Great Library Events written by Mary Grace Flaherty and published by Rowman & Littlefield. This book was released on 2021-04-17 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: Libraries and library staff are constantly in the process of expanding and adapting services in order to remain responsive to their varied user communities. As part of this trend, there is an increasing emphasis on providing a wide variety of programs and events; this service expansion has been met with broad enthusiasm by library users everywhere. Great Library Events: From Planning to Promotion to Evaluation, with its holistic approach to program provision, serves as an indispensable companion for anyone responsible for event or program planning in their organization. The guide moves through a program’s lifecycle, beginning with the initial steps of defining an event’s scope, ensuring inclusivity, and constructing measurable objectives. It follows with practical considerations such as finding funding, publicizing, assessing outcomes, reporting, and using data to keep the program cycle going. To support each of these steps, and to help ensure successful initiatives, practical examples, templates, and tools are provided throughout. While this book is aimed at library managers and programming staff, it will be helpful for anyone responsible for event or program planning in their organization, whether they are new to the task or seasoned professionals.
Author : Ned Potter
Publisher : Facet Publishing
ISBN 13 : 1856048063
Total Pages : 241 pages
Book Rating : 4.8/5 (56 download)
Download or read book The Library Marketing Toolkit written by Ned Potter and published by Facet Publishing. This book was released on 2012-06-23 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Toolkit provides you with everything you need to successfully market any library. As libraries continue to fight for their survival amid growing expectations, competition from online sources and wavering public perceptions, effective marketing is increasingly becoming a critical tool to ensure the continued support of users, stakeholders and society as a whole. This unique practical guide offers expert coverage of every element of library marketing and branding for all sectors including archives and academic, public and special libraries, providing innovative and easy-to-implement techniques and ideas. The book is packed with case studies highlighting best practice and offering expert advice from thought-leaders including David Lee King and Alison Circle (US), Terry Kendrick and Rosemary Stamp (UK), Alison Wallbutton (New Zealand) and Rebecca Jones (Canada), plus institutions at the cutting-edge of library marketing including the British Library, New York Public Library, the National Archive, Cambridge University, JISC, the National Library of Singapore and the State Library of New South Wales. The key topics covered in the text are: • Seven key concepts for marketing libraries • Strategic marketing • The library brand • Marketing and the library building • An introduction to marketing online • Marketing with social media • Marketing with new technologies • Marketing and people • Internal marketing • Library advocacy as marketing • Marketing Special Collections and archives. Readership: The book is supplemented by a companion website and is essential reading for anyone involved in promoting their library or information service, whether at an academic, public or special library or in archives or records management. It’s also a useful guide for LIS students internationally who need to understand the practice of library marketing.
Author : Valerie S. Gordon
Publisher : Rowman & Littlefield
ISBN 13 : 1442262710
Total Pages : 179 pages
Book Rating : 4.4/5 (422 download)
Download or read book Marketing for Special and Academic Libraries written by Valerie S. Gordon and published by Rowman & Littlefield. This book was released on 2016-03-15 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here’s an easy-to-follow, practical, easily-implementable, 21st-Century marketing book for academic and special libraries. Written by two practicing librarians who are passionate about communicating with users, the book provides both the inspiration and drive to market your library and practical tips and suggestions on how to do that effectively. Topics covered include: The process of planning a marketing campaign and how some time spent on planning at the outset can help keep you focused and help you determine your level of success. The importance of using brands and brand identity to help you establish your library’s brand and market that aggressively to your users and potential users. Brand consistency is stressed here. Marketing tools: Digital publications, Social media, Visual and print marketing materials, Personal interactions Events you can use throughout the year. For each topic, we will talk about best practices, what works, what often doesn’t, and we share best concise case studies from all types of academic and special libraries.
Author : Réjean Savard
Publisher : Walter de Gruyter
ISBN 13 : 3110954109
Total Pages : 96 pages
Book Rating : 4.1/5 (19 download)
Download or read book Adapting Marketing to Libraries in a Changing and World-wide Environment / Le marketing des bibliothèques à l'heure du changement et de la mondialisation written by Réjean Savard and published by Walter de Gruyter. This book was released on 2013-02-18 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International Federation of Library Associations and Institutions (IFLA) is the leading international body representing the interests of library and information services and their users. It is the global voice of the information profession. The series IFLA Publications deals with many of the means through which libraries, information centres, and information professionals worldwide can formulate their goals, exert their influence as a group, protect their interests, and find solutions to global problems.
Author : Robert J. Lackie
Publisher : Rowman & Littlefield
ISBN 13 : 144225422X
Total Pages : 206 pages
Book Rating : 4.4/5 (422 download)
Download or read book Creative Library Marketing and Publicity written by Robert J. Lackie and published by Rowman & Littlefield. This book was released on 2015-09-17 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creative Library Marketing and Publicity: Best Practices shares the success of libraries of various sizes and types—small to large public, academic, and school libraries, systems, and organizations. Each best-practice scenario describes a library’s successful experience with marketing, branding, and promoting a library service or program, providing information about planning, actual promotion techniques, and evaluating the success of the plan or promotion methods. Most importantly, each include tips and best practices for readers. Many of these ideas and techniques are applicable across the board, so they will help you implement similar methods to promote your library services and programs and spark different and unique uses for these techniques. Strategies covered include: Using constituents’ voices in outreach efforts Building a social media presence Crafting step-by-step marketing plans Planning and implementing branding campaigns Creating buzz with promotional videos Using e-mail marketing in outreach Marketing a new library space Marketing on a shoestring budget Drawing on the best practices, experience, and expertise of library personnel from public, academic, and school libraries, this volume brings together a variety of marketing plans and creative methods for promoting libraries and their programs and services to a twenty-first-century audience. All library employees should be able to take away something from these creative, successful efforts and apply tips, techniques, and best practice suggestions to their own library marketing efforts.
Author : Paula Watson-Lakamp
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1610698940
Total Pages : 137 pages
Book Rating : 4.6/5 (16 download)
Download or read book Marketing Moxie for Librarians written by Paula Watson-Lakamp and published by Bloomsbury Publishing USA. This book was released on 2015-05-07 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fun and easy to read, this marketing and promotion guide offers you the "big picture" of how best to spend your limited funds and energy to create a successful marketing strategy—from traditional promotions such as advertising and posters to social media marketing. Robust, resilient, and flexible marketing is an absolute necessity for today's libraries. Fortunately, marketing can be fun. Through this savvy guide, you'll discover a wealth of fresh, actionable ideas and approaches that can be combined with tried-and-true marketing techniques to serve any library. Focusing on building platforms rather than chasing trends, the book offers low- and no-budget ideas for those in small libraries as well as information that can be used by libraries that have a staff of professionals. The guide opens with an overview of the basics of marketing and continues through the numerous channels that should be incorporated into a modern-day marketing strategy mix. Branding, merchandising, and media relations are covered, as are social media, new technologies, fundraising, and advocacy. You'll also learn how to use tools such as data-driven information gathering and email segmentation to help your library compete and stay relevant. Perfect for beginners, the book will be equally useful to seasoned communicators who are looking for creative ideas, new techniques, and innovative approaches to boost the effectiveness of their existing marketing efforts.
Author : Virginia State Library and Archives
Publisher :
ISBN 13 :
Total Pages : 108 pages
Book Rating : 4.:/5 (31 download)
Download or read book Planning for Library Excellence written by Virginia State Library and Archives and published by . This book was released on 1988 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intended to be used by librarians, this guide will also be useful to boards of trustees, governing officials, members of funding agencies, and community support groups involved in planning on a local level and within the context of regional and state library service. It provides information to help libraries plan and evaluate their services and meet the needs of users in the most effective way their resources will allow. Information is presented in three major sections: (1) administration and planning (structure and governance, planning, finance, public relations, friends and junior friends of the library); (2) resources (facilities, collections, personnel, staff development, volunteers, automation); and (3) services (access to service, reference, interagency cooperation, programming, extension). Each section contains a philosophy statement, goals, guidelines, and a bibliography. Appended materials include selected sections from Virginia's Freedom of Information Act; requirements for grants-in-aid; library lighting standards; a site evaluation questionnaire; the "Library Bill of Rights"; "Freedom to Read" statement; "Freedom to View" statement; "Free Access to Libraries for Minors"; "Guidelines for Library Services to an Aging Population"; "Standards of Practice for Professional Librarians"; "Statement on Professional Ethics"; "Children's Services Suggested Guidelines"; "Young Adult Services Guidelines for Virginia"; and a glossary. (SD)
Author : Kristine Mahood
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0897899903
Total Pages : 256 pages
Book Rating : 4.8/5 (978 download)
Download or read book A Passion for Print written by Kristine Mahood and published by Bloomsbury Publishing USA. This book was released on 2006-03-30 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get teens excited about reading by using your own love of books along with a good dose of market savvy. This simple, upbeat guide is packed with practical guidelines and a wealth of exciting ideas for promoting books and reading through everything you do—from collection building, designing the space, and creating a Web site, to booktalking, readers' advisory, and special events. A practical, step-by-step approach. Promoting books and reading is one of your most important roles, but reaching teens and inspiring them to read can be a challenge, especially now, when teens have so many other commitments and interests. This guide will inspire you to build your book knowledge and combine it with marketing savvy to bring teens together with books and reading. Drawing upon recent research on teens and libraries, the author offers practical guidelines and a wealth of exciting ideas for environmental reading promotions (collection building, designing the space, creating publicity materials and developing the web site), as well as interactive promotions (communication with teens, readers advisory, booktalking, partnering with other organizations, and book-related activities and events). Based on the author's experience and the experience of others who work with teens, the book provides librarians and other educators with a simple, handy, and upbeat guide. Grades 6-12.
Author : Karla Bame Collins
Publisher : Bloomsbury Publishing USA
ISBN 13 :
Total Pages : 144 pages
Book Rating : 4.2/5 (161 download)
Download or read book School Libraries Supporting Students with Hidden Needs and Talents written by Karla Bame Collins and published by Bloomsbury Publishing USA. This book was released on 2024-10-03 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Together, librarians and specialists can create experiences to reach all learners in their buildings, including those with hidden needs and talents. While school librarians are experts at collaborating with classroom teachers, too often they overlook the specialists in their buildings as key collaborative partners. Focusing on the many specialists who work with students, Karla Bame Collins provides information about their roles and responsibilities and discusses how school librarians can collaborate to improve learning for all students, including those with hidden needs, disabilities, and talents that are not easily detected and may go undiagnosed. Because librarians work with every student, but may not always be informed about each student's particular needs, it's important for them to know whom in the school to turn to for information. Librarians will gain ideas for working with students to provide the best possible learning environment for each. This practical book looks at the whole school library environment-collection, instruction, space, and programming-and offers many ideas for librarians to collaborate with other educators and specialists for the good of all students.
Author : Shalu Gillum
Publisher : Rowman & Littlefield
ISBN 13 : 1538135914
Total Pages : 167 pages
Book Rating : 4.5/5 (381 download)
Download or read book Planning and Promoting Events in Health Sciences Libraries written by Shalu Gillum and published by Rowman & Littlefield. This book was released on 2021-04-01 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: Library programming can increase patron awareness of and engagement with library resources and services. However, creative programming and promotion is what really draws people in, especially as libraries evolve and become more virtual. How can librarians reach their unique user groups when those users never have to step foot in the library? Planning and Promoting Events in Health Sciences Libraries: Success Stories and Best Practices presents a simple blueprint for planning and promoting library events and programs written with medical librarians in mind. Whether you work in an academic or hospital setting, this book is full of useful suggestions and tips for taking the stress and confusion out of the library programming and event planning process. Drawing upon the wisdom and experience of health sciences librarians from across the country, this book will: Walk readers through the stages of library programming and promotion Act as a how-to for health sciences librarians looking to create successful outreach events Highlight how other health sciences libraries just like yours have successfully created programs for their users, even those with little to no programming budget Encourage readers to think creatively about their own programming and events Planning and Promoting Events in Health Sciences Libraries: Success Stories and Best Practices will show you that you don’t need a degree in marketing in order to create successful outreach events. Health sciences librarians can take what they already know about their patrons and their own libraries and apply that knowledge to every planning process with the help of the practical strategies found in this guide.
Author : Carol Smallwood
Publisher : McFarland
ISBN 13 : 0786489952
Total Pages : 233 pages
Book Rating : 4.7/5 (864 download)
Download or read book Marketing Your Library written by Carol Smallwood and published by McFarland. This book was released on 2014-01-10 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concise, how-to case studies from practicing public, school, academic, and special librarians provide proven strategies to improve brand management, campaign organization, community outreach, media interaction, social media, and event planning and implementation. Intended for the novice and the old hand, individuals and large staffs, this valuable guide provides librarians with the effective marketing tools necessary to help their libraries thrive in these challenging times.
