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Author : Charles W. Lamb
Publisher :
ISBN 13 : 9780538830188
Total Pages : 582 pages
Book Rating : 4.8/5 (31 download)
Download or read book Great ideas for teaching marketing written by Charles W. Lamb and published by . This book was released on 1994 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Lamb
Publisher : Thomson
ISBN 13 : 9780324068641
Total Pages : pages
Book Rating : 4.0/5 (686 download)
Download or read book Great Ideas for Teaching Marketing written by Lamb and published by Thomson. This book was released on 2001-04 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Charles W. Lamb Editado por: Joseph F. Hair (Carl McDaniel)
Publisher :
ISBN 13 : 9780538870214
Total Pages : 294 pages
Book Rating : 4.8/5 (72 download)
Download or read book Marketing written by Charles W. Lamb Editado por: Joseph F. Hair (Carl McDaniel) and published by . This book was released on 1997-01-01 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 : 9789588849706
Total Pages : 0 pages
Book Rating : 4.8/5 (497 download)
Download or read book Great ideas for teaching marketing written by and published by . This book was released on 1996 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Joseph F. Hair
Publisher : Thomson
ISBN 13 : 9780324068641
Total Pages : 172 pages
Book Rating : 4.0/5 (686 download)
Download or read book Great Ideas in Teaching Marketing, Sixth Edition, Charles W. Lamb, Joseph F. Hair, Carl McDaniel written by Joseph F. Hair and published by Thomson. This book was released on 2001-04-01 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Brennan, Ross
Publisher : Edward Elgar Publishing
ISBN 13 : 1789907896
Total Pages : 352 pages
Book Rating : 4.7/5 (899 download)
Download or read book Teaching Marketing written by Brennan, Ross and published by Edward Elgar Publishing. This book was released on 2021-11-19 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Teaching Marketing prompts the reader to reflect on why marketing is taught, how it is taught and what should be included in curricula in tertiary-level programmes. The international contributors have a wide range of expertise in marketing education and provide their own perspectives on these questions while considering a variety of different points of view so encouraging the reader to develop their own opinion.
Author : Geoff Fripp
Publisher :
ISBN 13 : 9781520728681
Total Pages : 417 pages
Book Rating : 4.7/5 (286 download)
Download or read book The Practical Marketing Workbook written by Geoff Fripp and published by . This book was released on 2017-03 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: This workbook now has over 250 student activities designed in a worksheet form. This means that you can print or photocopy pages for students and use them in class as individual or group activities. It is an ideal resource for flipped classroom and active learning environments.Each activity contains its own instructions and spaces for students to write their responses. The workbook takes many of the exercises on Great Ideas for Teaching Marketing and turns them into worksheet-based activities.Chapters of the Marketing Workbook, Introductory marketing concepts, Marketing strategy and plans, The marketing environment, Marketing research and information, Consumer behavior, Segmentation, targeting and positioning, Customer relationship marketing (CRM), New product development, Products and brands, Pricing, Place and logistics, Integrated marketing communications,Key Features of the Practical Marketing Workbook, Contains over 250 activities - all with simple instructions, Quick and easy to use, Ideal for flipped classroom environments, The ideal resource for teaching 'Marketing Principles', Also a great resource for 'Consumer Behavior', 'Promotions Management' and 'Marketing Strategy', Provides variety and interest for students, Appeals to student's different learning styles, Uses a mix of simple and more complex activities, Adaptable for both undergraduate and masters programs, Also suitable for use with senior high school students, Flexible for 1-2 hour tutorial sessions, or for longer lectures, Reinforces theory and enables understanding and application, All activities and exercises tried and tested in the classroom
Author : Jean Gilliam DeGaetano
Publisher : Great Ideas for Teaching, Incorporated
ISBN 13 : 9781886143357
Total Pages : 120 pages
Book Rating : 4.1/5 (433 download)
Download or read book Problem Solving Activities written by Jean Gilliam DeGaetano and published by Great Ideas for Teaching, Incorporated. This book was released on 1996-01-01 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Matt Miller
Publisher :
ISBN 13 : 9781946444257
Total Pages : 240 pages
Book Rating : 4.4/5 (442 download)
Download or read book Ditch That Textbook written by Matt Miller and published by . This book was released on 2015-04-13 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Textbooks are symbols of centuries-old education. They're often outdated as soon as they hit students' desks. Acting "by the textbook" implies compliance and a lack of creativity. It's time to ditch those textbooks--and those textbook assumptions about learning In Ditch That Textbook, teacher and blogger Matt Miller encourages educators to throw out meaningless, pedestrian teaching and learning practices. He empowers them to evolve and improve on old, standard, teaching methods. Ditch That Textbook is a support system, toolbox, and manifesto to help educators free their teaching and revolutionize their classrooms.
Author : Charles W Lamb
Publisher :
ISBN 13 :
Total Pages : 794 pages
Book Rating : 4.:/5 (321 download)
Download or read book Marketing written by Charles W Lamb and published by . This book was released on 2002 with total page 794 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Justin Reich
Publisher : Routledge
ISBN 13 : 1317476034
Total Pages : 312 pages
Book Rating : 4.3/5 (174 download)
Download or read book Best Ideas for Teaching with Technology written by Justin Reich and published by Routledge. This book was released on 2015-02-18 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical, how-to guide makes it easy for teachers to incorporate the latest technology in their classes. Employing an informal workshop approach, the book avoids technical jargon and pays special attention to the needs of teachers who are expanding the use of computers in their classrooms. The authors focus on what teachers do and how they can do it better, and provide a wide variety of proven tools, tips, and methods for enhancing these activities with technology."Best Ideas for Teaching with Technology" provides extensively illustrated tutorials for a wide variety of software, online tools, and teaching techniques. It covers everything from lesson plans, to time management, how to show animation, blogging, podcasts, laptop strategies, and much, much more. In addition, periodic updates to the text will be available on the authors' website.
Download or read book Helping Students to Understand the Marketing Process: The Marketing of Students written by and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Scott S. Roach presents "Helping Students to Understand the Marketing Process: The Marketing of Students," an activity for college business classes. The students design marketing plans that demonstrate their professional qualifications to potential employers. South-Western College Publishing, a division of the Thomson Corporation, presents this activity online as part of "Great Ideas for Teaching Marketing."
Author : Bruce Macfarlane
Publisher : Routledge
ISBN 13 : 1135380945
Total Pages : 225 pages
Book Rating : 4.1/5 (353 download)
Download or read book Effective Learning and Teaching in Business and Management written by Bruce Macfarlane and published by Routledge. This book was released on 2013-10-11 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written to meet the needs of teachers, lecturers and tutors working at different levels and in many situations, this is the guide to surveying and understanding the key issues, best practices and new developments in business and management studies. Teaching in this field is a multi-faceted experience. The authors use an international perspective and support a wide range of situations by concentrating on five key areas: * the teaching and supporting of learning * the design and planning of learning activities * assessment and giving feedback to students * developing effective learning environments and student learning support systems * reflective practice and professional development. Practical and clear, this book will prove an invaluable guide for all those with an interest in developing business and management education and is essential reading for all those looking for professional accreditation for recognition of their teaching. It is also indispensable for the less experienced teacher seeking material for reflection and advice.
Author : Ellen Notbohm
Publisher : Future Horizons
ISBN 13 : 1935274066
Total Pages : 394 pages
Book Rating : 4.9/5 (352 download)
Download or read book 1001 Great Ideas for Teaching & Raising Children with Autism Or Asperger's written by Ellen Notbohm and published by Future Horizons. This book was released on 2010 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: A source of practical advice for parents, teachers, and carers of children on the autism spectrum, which offers positive strategies for dealing with a range of issues.
Download or read book Comprehensive Marketing Project: Creating a Product and Developing a Marketing Plan written by and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Brenda S. Sonner presents "A Comprehensive Marketing Project: Creating a Product and Developing a Marketing Plan," a semester-long activity for college business classes. Working as a group, the students make a sellable, inexpensive product and then develop a complete marketing program for the product. South-Western College Publishing, a division of the Thomson Corporation, provides this project online as part of "Great Ideas for Teaching Marketing."
Download or read book Using the Internet for Marketing: An Exercise written by and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Alice Griswold and Mary Ann Knefel present an activity that requires the student to use the Internet to search for specific marketing information. This activity is best suited for use with college business classes. South-Western College Publishing, a division of the Thomson Corporation, provides this activity online as part of "Great Ideas for Teaching Marketing."
Download or read book Product Games That Improve Teaching written by and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Donald W. Caudill highlights the instructions for several games related to products and marketing. These games are best suited for use with college business classes. South-Western College Publishing, a division of the Thomson Corporation, provides these instructions online as part of "Great Ideas for Teaching Marketing."
