Great Advertising Campaigns

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The Best Digital Marketing Campaigns in the World

Author : Damian Ryan
Publisher : Kogan Page Publishers
ISBN 13 : 0749460636
Total Pages : 224 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis The Best Digital Marketing Campaigns in the World by : Damian Ryan

Download or read book The Best Digital Marketing Campaigns in the World written by Damian Ryan and published by Kogan Page Publishers. This book was released on 2011-06-03 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than TV advertising in the UK. Social network advertising spending is expected to increase to a staggering $4.3 billion in 2011 in a bid to attract today's media-savvy consumer. The Best Digital Marketing Campaigns in the World brings together an international collection of the most successful digital marketing campaigns of our time, assessing what they achieved and the business lessons learnt. This practical and insightful book explores how businesses large and small have harnessed social media, blogs, forums, online video and email to boost their brand and attract customers. Damian Ryan and Calvin Jones present a selection of hand-picked case studies, sharing the knowledge and skill of the world's top creative minds. Covering everything from household names such as Pizza Hut and Pepsi to Obama's 2008 presidential election campaign, this book is the must-read guide for all marketers looking to embrace the new digital landscape.

Great Advertising Campaigns

Author : Nicholas Ind
Publisher : N T C Business Books
ISBN 13 : 9780844234199
Total Pages : 228 pages
Book Rating : 4.2/5 (341 download)

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Book Synopsis Great Advertising Campaigns by : Nicholas Ind

Download or read book Great Advertising Campaigns written by Nicholas Ind and published by N T C Business Books. This book was released on 1995 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Great Advertising Campaigns

Author : Nicholas Ind
Publisher :
ISBN 13 : 9780749405366
Total Pages : 223 pages
Book Rating : 4.4/5 (53 download)

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Book Synopsis Great Advertising Campaigns by : Nicholas Ind

Download or read book Great Advertising Campaigns written by Nicholas Ind and published by . This book was released on 1993 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Brains Behind Great Ad Campaigns

Author : Margo Berman
Publisher : Rowman & Littlefield Publishers
ISBN 13 : 1461644127
Total Pages : 252 pages
Book Rating : 4.4/5 (616 download)

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Book Synopsis The Brains Behind Great Ad Campaigns by : Margo Berman

Download or read book The Brains Behind Great Ad Campaigns written by Margo Berman and published by Rowman & Littlefield Publishers. This book was released on 2009-07-16 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign.

Creative Advertising

Author : Mario Pricken
Publisher :
ISBN 13 : 9780500284766
Total Pages : 263 pages
Book Rating : 4.2/5 (847 download)

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Book Synopsis Creative Advertising by : Mario Pricken

Download or read book Creative Advertising written by Mario Pricken and published by . This book was released on 2004 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Time to create ideas - The Kickstart catalogue - Wit an humour in the copy - Creative techniques - Vizualization - Interviews and resources.

Advertising Campaigns

Author : Mac Martin
Publisher :
ISBN 13 :
Total Pages : 364 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Advertising Campaigns by : Mac Martin

Download or read book Advertising Campaigns written by Mac Martin and published by . This book was released on 1919 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing That Works

Author : Leonard M. Lodish
Publisher : Pearson Education
ISBN 13 : 0132716321
Total Pages : 450 pages
Book Rating : 4.1/5 (327 download)

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Book Synopsis Marketing That Works by : Leonard M. Lodish

Download or read book Marketing That Works written by Leonard M. Lodish and published by Pearson Education. This book was released on 2007-03-21 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing That Works introduces breakthrough marketing tools, tactics, and strategies for differentiating yourself around key competencies, insulating against competitive pressures, and driving higher, more sustainable profits. From pricing to PR, advertising to viral marketing, this book’s techniques are relentlessly entrepreneurial: designed to deliver results fast, with limited financial resources and staff support. They draw on the authors’ decades of research and consulting, their cutting-edge work in Wharton’s legendary Entrepreneurial Marketing classes, and their exclusive new survey of the Inc. 500’s fastest-growing companies. Whether you’re launching a startup or working inside a huge global enterprise, this will help you optimize every marketing investment you make. You’ll learn how to target the right customer, deliver the right added value, and make sure your customers will pay a premium for it–now, and for years to come. Build the foundation for extraordinary profit Discover faster, smarter techniques for positioning, targeting, and segmentation Drive entrepreneurial attitude throughout all your marketing functions Master entrepreneurial pricing, advertising, sales management, promotion–and even hiring Maximize the value of all your stakeholder relationships Profit by marketing to investors, intermediaries, employees, partners, and users Generate, screen, and develop better product ideas Engage combat on the right battlefields Launch new products to maximize their lifetime profitability Stage the winning rollout: from fixing bugs to gaining reference accounts Every dime you spend on marketing needs to work harder, smarter, faster. Every dime must differentiate your company based on your most valuable competencies. Every dime must protect you against competitors and commoditization. Every dime must drive higher profits this quarter, and help sustain profitability far into the future. Are your marketing investments doing all that? If not, get Marketing That Works–and read it today. Includes online access to state-of-the-art marketing allocation software!

Advertising Campaign Planning

Author : Jim Avery
Publisher :
ISBN 13 :
Total Pages : 222 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Advertising Campaign Planning by : Jim Avery

Download or read book Advertising Campaign Planning written by Jim Avery and published by . This book was released on 1993 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Customer Relationship Management

Author : V. Kumar
Publisher : Springer
ISBN 13 : 3662553813
Total Pages : 422 pages
Book Rating : 4.6/5 (625 download)

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Book Synopsis Customer Relationship Management by : V. Kumar

Download or read book Customer Relationship Management written by V. Kumar and published by Springer. This book was released on 2018-05-15 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer relationships. Throughout, the book stresses a clear understanding of economic customer value as the guiding concept for marketing decisions. Exhaustive case studies, mini cases and real-world illustrations under the title “CRM at Work” all ensure that the material is both highly accessible and applicable, and help to address key managerial issues, stimulate thinking, and encourage problem solving. The book is a comprehensive and up-to-date learning companion for advanced undergraduate students, master's degree students, and executives who want a detailed and conceptually sound insight into the field of CRM. The new edition provides an updated perspective on the latest research results and incorporates the impact of the digital transformation on the CRM domain.

Strategic Advertising Campaigns

Author : Don E. Schultz
Publisher :
ISBN 13 : 9780844230894
Total Pages : 550 pages
Book Rating : 4.2/5 (38 download)

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Book Synopsis Strategic Advertising Campaigns by : Don E. Schultz

Download or read book Strategic Advertising Campaigns written by Don E. Schultz and published by . This book was released on 1984 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt:

How Asia Advertises

Author : Jim Aitchison
Publisher :
ISBN 13 :
Total Pages : 440 pages
Book Rating : 4.:/5 (321 download)

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Book Synopsis How Asia Advertises by : Jim Aitchison

Download or read book How Asia Advertises written by Jim Aitchison and published by . This book was released on 2002-06-06 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: As Asian marketing becomes more sophisticated, so too does Asian advertising. This book unravels the 100 most outstanding advertising campaigns from Asia, Australia and New Zealand to reveal the creative process and forces behind each campaign, to help readers better understand what advertising is all about in Asia. It looks into what makes each campaign tick by giving a complete rundown of its objectives, strategy, creative synergy and results

The Advertising Concept Book

Author : Pete Barry
Publisher :
ISBN 13 : 9780500516232
Total Pages : 296 pages
Book Rating : 4.5/5 (162 download)

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Book Synopsis The Advertising Concept Book by : Pete Barry

Download or read book The Advertising Concept Book written by Pete Barry and published by . This book was released on 2012 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now thoroughly revised and updated, this systematically presented coursebook tells you everything you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides dont, the book can help anyone produce better advertising. This new edition features a thoroughly revised and updated chapter on interactive advertising, with new exercises and some thirty new illustrations. 'Invaluable' Creative Review 'Enormously encouraging, practical and entertaining. If this book could stand in front of a class (of creative students) and talk, I'd be out of a job.' Tony Cullingham, Course Director, The Watford Creative Advertising Course, West Herts College

Strategic Advertising Campaigns

Author : Don E. Schultz
Publisher : Contemporary Books
ISBN 13 :
Total Pages : 408 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Strategic Advertising Campaigns by : Don E. Schultz

Download or read book Strategic Advertising Campaigns written by Don E. Schultz and published by Contemporary Books. This book was released on 1995 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: This revised text provides the fundamentals of formulating and implementing comprehensive and contemporary communications campaigns. Topics include consumer research methods, media planning, and measuring campaign effectiveness. Annotation copyright Book News, Inc. Portland, Or.

In Defense of Negativity

Author : John G. Geer
Publisher : University of Chicago Press
ISBN 13 : 0226285006
Total Pages : 221 pages
Book Rating : 4.2/5 (262 download)

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Book Synopsis In Defense of Negativity by : John G. Geer

Download or read book In Defense of Negativity written by John G. Geer and published by University of Chicago Press. This book was released on 2008-07-29 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Americans tend to see negative campaign ads as just that: negative. Pundits, journalists, voters, and scholars frequently complain that such ads undermine elections and even democratic government itself. But John G. Geer here takes the opposite stance, arguing that when political candidates attack each other, raising doubts about each other’s views and qualifications, voters—and the democratic process—benefit. In Defense of Negativity, Geer’s study of negative advertising in presidential campaigns from 1960 to 2004, asserts that the proliferating attack ads are far more likely than positive ads to focus on salient political issues, rather than politicians’ personal characteristics. Accordingly, the ads enrich the democratic process, providing voters with relevant and substantial information before they head to the polls. An important and timely contribution to American political discourse, In Defense of Negativity concludes that if we want campaigns to grapple with relevant issues and address real problems, negative ads just might be the solution.

Twenty Ads That Shook the World

Author : James Twitchell
Publisher : Crown
ISBN 13 : 0609807234
Total Pages : 242 pages
Book Rating : 4.6/5 (98 download)

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Book Synopsis Twenty Ads That Shook the World by : James Twitchell

Download or read book Twenty Ads That Shook the World written by James Twitchell and published by Crown. This book was released on 2001-12-26 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: James Twitchell takes an in-depth look at the ads and ad campaigns—and their creators—that have most influenced our culture and marketplace in the twentieth century. P. T. Barnum’s creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike’s “Just Do It,” Clairol’s “Does She or Doesn’t She?,” Leo Burnett’s invention of the Marlboro Man, Revlon’s Charlie Girl, Coke’s re-creation of Santa Claus, Absolut and the art world—these campaigns are the signposts of a century of consumerism, our modern canon understood, accepted, beloved, and hated the world over.

100 Ways to Create a Great Ad

Author : Tim Collins
Publisher : Laurence King Publishing
ISBN 13 : 1780678878
Total Pages : 525 pages
Book Rating : 4.7/5 (86 download)

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Book Synopsis 100 Ways to Create a Great Ad by : Tim Collins

Download or read book 100 Ways to Create a Great Ad written by Tim Collins and published by Laurence King Publishing. This book was released on 2014-08-11 with total page 525 pages. Available in PDF, EPUB and Kindle. Book excerpt: 100 Ways to Create a Great Ad is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the "Reveal" and the "Mash-up", it presents the key methods of devising print, television, radio, direct, and online ideas. The process of creating an ad can be divided into three steps: planning; concept creation; crafting. This book provides a straightforward guide to concept creation, including methods that are applicable across media and offering wide-ranging examples from international campaigns. Aimed at agency creatives, planners, and account handlers, as well as graphic designers, marketing professionals, and students, 100 Ways to Create a Great Ad has wide-ranging appeal.

Reality In Advertising

Author : Rosser Reeves
Publisher : Lulu.com
ISBN 13 : 1387028049
Total Pages : 123 pages
Book Rating : 4.3/5 (87 download)

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Book Synopsis Reality In Advertising by : Rosser Reeves

Download or read book Reality In Advertising written by Rosser Reeves and published by Lulu.com. This book was released on 2017-06-09 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages and has been published in twenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as "the best book for professionals that has ever come out of Madison Avenue." Rosser Reeves says: "The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research." These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising. Get Your Copy Now