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Graphis Branding 6
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Book Synopsis Graphis Branding 6 by : B. Martin Pederson
Download or read book Graphis Branding 6 written by B. Martin Pederson and published by Graphis, Incorporated. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Graphi sBranding 6 presents interviews, company profiles and visual histories of some of the biggest names in design and retail today, including: Q&A with Pentagram, WAX, People design, Cue, Firewood, The General Design Co., Studio International, and Alt Group. All that, plus hundreds of images from the year's Graphis Gold Award-winning branding campaigns. This is a must-have for anyone interested in successful, creative branding - designers, businesses, students and fans alike.
Download or read book Graphis Logos 6 written by Graphis and published by Harper Design. This book was released on 2004-11-23 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Graphis Design This inspiring collection of work revolves around all categories of graphic design, demonstrating once again the importance of design in culture, commerce, and lifestyle. Read about the creative process from Platinum and Gold Winners regarding their assignments and the approaches they took to reach their award-winning solutions. This book is essential for designers, art/creative directors, illustrators, design firms, advertising agencies, professors, students, and all creators alike who share a passion for design. Featuring fine art quality print, full-page images of Platinum and Gold Award-winning work, Silver Award-winning work and Honorable Mentions are also presented.
Book Synopsis A History of Graphic Design by : Philip B. Meggs
Download or read book A History of Graphic Design written by Philip B. Meggs and published by Van Nostrand Reinhold Company. This book was released on 1992 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is the first definitive history of graphic communication. More than a thousand vivid illustrations chronicle our fascinating & unceasing quest to give visual form to ideas.
Book Synopsis Graphis Brochures 6 INTL by : Graphis
Download or read book Graphis Brochures 6 INTL written by Graphis and published by Harper Design. This book was released on 2007-10-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The sixth edition of Brochures presents more than 200 international Designers, and is specifically designed to illustrate the complete impact of each brochure with close ups, reproductions of covers and inside spreads. All included brochures are winners of the new Graphis Gold and/or Platinum awards. Feature commentary with carefully selected Platinum winners and a detailed index of creative personnel, clients and Design firms completes the book.
Book Synopsis Graphis Poster Annual 2020 by : B. Martin Pedersen
Download or read book Graphis Poster Annual 2020 written by B. Martin Pedersen and published by Graphis, Incorporated. This book was released on 2019-09-02 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Graphic Design with PageMaker Version 6.0 by : Bill Parsons
Download or read book Graphic Design with PageMaker Version 6.0 written by Bill Parsons and published by Cengage Learning. This book was released on 1996 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for individuals who are new to desktop publishing, this book starts with the basics, in a step-by- step manner covering the major aspects of PageMaker as a graphic design tool. The book s self-contained Mac and Windows treatments enables readers to work efficiently in a cross-platform environment. A quick-start tutorial and shortcuts, tips, and definitions give users an advantage to learning Pagemaker 6.0.
Book Synopsis Graphis Poster Annual 2022 by : B. Martin Pedersen
Download or read book Graphis Poster Annual 2022 written by B. Martin Pedersen and published by Graphis, Incorporated. This book was released on 2021-07 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Content: Graphis presents award-winning works in design from some of the top designers, and design firms internationally, including packaging, poster, editorial, and more. Platinum and Gold Awards are given full-page presentations, Silver awards are presented, and Honorable Mentions are listed. Selling Points: This is a great resource for inspiration and a tool for understanding the visual standard one must meet to compete among the top award-winning professionals. It contains high-quality presentations of the winning work. Audience: Designers, art directors, creative directors, artist/illustrators, educators, students, and creatives who seek motivation and inspiration. Credits: All winners describe their assignments, creative process, and the results of their work in the Credits & Commentary.
Download or read book Graphis written by and published by . This book was released on 1998 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Graphic Artists Guild Handbook, 16th Edition by : The Graphic Artists Guild
Download or read book Graphic Artists Guild Handbook, 16th Edition written by The Graphic Artists Guild and published by MIT Press. This book was released on 2023-10-03 with total page 505 pages. Available in PDF, EPUB and Kindle. Book excerpt: The industry bible for communication design and illustration professionals, with updated information, listings, and pricing guidelines. Graphic Artists Guild Handbook is the industry bible for communication design and illustration professionals. A comprehensive reference guide, the Handbook helps graphic artists navigate the world of pricing, collecting payment, and protecting their creative work, with essential advice for growing a freelance business to create a sustainable and rewarding livelihood. This sixteenth edition provides excellent, up-to-date guidance, incorporating new information, listings, and pricing guidelines. It offers graphic artists practical tips on how to negotiate the best deals, price their services accurately, and create contracts that protect their rights. Sample contracts and other documents are included. For the sixteenth edition, the content has been reorganized, topics have been expanded, and new chapters have been added to create a resource that is more relevant to how graphic artists work today. Features include: More in-depth information for the self-employed on how to price work to make a sustainable living and plan for times of economic uncertainty. A new chapter on using skills and talents to maximize income with multiple revenue streams—workshops, videos, niche markets, passion projects, selling art, and much more. Current U.S. salary information and freelance rates by discipline. Pricing guidelines for buyers and sellers. Up-to-date copyright registration information. Model contracts and forms to adapt to your specific needs. Interviews with eleven self-employed graphic artists who have created successful careers,using many of the practices found in this Handbook.
Book Synopsis Creating a Brand Identity: A Guide for Designers by : Catharine Slade-Brooking
Download or read book Creating a Brand Identity: A Guide for Designers written by Catharine Slade-Brooking and published by Laurence King Publishing. This book was released on 2016-01-18 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.
Book Synopsis Reading Graphic Design in Cultural Context by : Grace Lees-Maffei
Download or read book Reading Graphic Design in Cultural Context written by Grace Lees-Maffei and published by Bloomsbury Publishing. This book was released on 2019-02-07 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reading Graphic Design in Cultural Context explains key ways of understanding and interpreting the graphic designs we see all around us, in advertising, branding, packaging and fashion. It situates these designs in their cultural and social contexts. Drawing examples from a range of design genres, leading design historians Grace Lees-Maffei and Nicolas P. Maffei explain theories of semiotics, postmodernism and globalisation, and consider issues and debates within visual communication theory such as legibility, the relationship of word and image, gender and identity, and the impact of digital forms on design. Their discussion takes in well-known brands like Alessi, Nike, Unilever and Tate, and everyday designed things including slogan t-shirts, car advertising, ebooks, corporate logos, posters and music packaging.
Book Synopsis Graphic Design as Communication by : Malcolm Barnard
Download or read book Graphic Design as Communication written by Malcolm Barnard and published by Routledge. This book was released on 2013-07-04 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is the point of graphic design? Is it advertising or is it art? What purpose does it serve in our society and culture? Malcolm Barnard explores how meaning and identity are at the core of every graphic design project and argues that the role and function of graphic design is, and always has been, communication. Drawing on a range of theoretical approaches including those of Derrida, Saussure, Foucault, and Barthes, and taking examples from advertising, magazines, illustration, website design, comics, greetings cards and packaging, Graphic Design as Communication looks at how graphic design contributes to the formation of social and cultural identities. Malcolm Barnard discusses the ways in which racial/ethnic groups, age groups and gender groups are represented in graphic design, as well as how images and texts communicate with different cultural groups. He also explores how graphic design relates to both European and American modernism, and its relevance to postmodernism and globalisation in the twenty-first century and asks why, when graphic design is such an integral part of our society and culture, it is not acknowledged and understood in the same way that art is.
Book Synopsis Draplin Design Co. by : Aaron James Draplin
Download or read book Draplin Design Co. written by Aaron James Draplin and published by Abrams. This book was released on 2016-05-17 with total page 834 pages. Available in PDF, EPUB and Kindle. Book excerpt: A funny, colorful, fascinating tour through the work and life of one of today’s most influential graphic designers. Esquire. Ford Motors. Burton Snowboards. The Obama Administration. While all of these brands are vastly different, they share at least one thing in common: a teeny little bit of Aaron James Draplin. Draplin is one of the new school of influential graphic designers who combine the power of design, social media, entrepreneurship, and DIY aesthetic to create a successful business and way of life. Pretty Much Everything is a mid-career survey of work, case studies, inspiration, road stories, lists, maps, how-tos, and advice. It includes examples of his work—posters, record covers, logos—and presents the process behind his design with projects like Field Notes and the “Things We Love” State Posters. Draplin also offers valuable advice and hilarious commentary that illustrates how much more goes into design than just what appears on the page. With Draplin’s humor and pointed observations on the contemporary design scene, Pretty Much Everything is the complete package.
Book Synopsis Sustainable Graphic Design by : Wendy Jedlicka
Download or read book Sustainable Graphic Design written by Wendy Jedlicka and published by John Wiley & Sons. This book was released on 2010-05-28 with total page 534 pages. Available in PDF, EPUB and Kindle. Book excerpt: The graphic artist's guide to sustainable design Graphic design is frequently thought of as a purely decorative effort. Yet these efforts can be responsible for shocking impacts on natural resources just to produce a barely-glanced-at catalog or mail piece. Sustainable Graphic Design: Tools, Systems, and Strategies for Innovative Print Design helps designers view graphic design as a holistic process. By exploring eco-conscious materials and production techniques, it shows designers how to create more effective and more sustainable designs. Sustainable Graphic Design opens your eyes to the bigger picture of design seen from the viewpoints of the audience, the creative vendor, their suppliers, and society as a whole. Chapters are written by a wide range of sustainable design pioneers and practitioners—including graphic designers, creative managers, marketing consultants, environmentalists, researchers, and psychologists—giving you critical information on materials and processes. Case studies illustrate and tie concepts together. Sustainability isn't a fad or a movement; it's a long-term paradigm shift. With this forward-looking toolkit, you'll be able to infuse your work with sustainability systems thinking, empowering you to play your role in achieving a future where design and sustainability are natural partners. Contributors Paul Andre Paul J. Beckmann Sharell Benson Arlene Birt Robert Callif Don Carli Jeremy Faludi Terry Gips Fred Haberman Dan Halsey Jessica Jones Curt McNamara John Moes Jacquelyn Ottman Holly Robbins Pamela Smith Dion Zuess Biomimicry Guild Carbonless Promise Chlorine Free Products Association Environmental Paper Network Eureka Recycling Great Printer Environmental Initiative Package Design Magazine Promotional Product Solutions Sustainable Green Printing Partnership Sustainable Packaging Coalition
Book Synopsis Sustainable Graphic Design by : Peter C. Fine
Download or read book Sustainable Graphic Design written by Peter C. Fine and published by Bloomsbury Publishing. This book was released on 2016-09-29 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is little appreciation for what happens to graphic design artifacts after their useful life has ended. Sustainable Graphic Design outlines graphic design's relationship to production and consumption, demonstrating how designers can contribute solution-oriented responses to consumption, through tools and methodologies applicable to both education and practice. The book provides an overview of sustainable graphic design, based on global engagement with design's relationship to consumption, and features highly creative work inspired by complex issues and including studies of a variety of visual artifacts, the larger built environment and the very ordinary products of consumption. Presenting cutting-edge work in graphic design from practitioners, educators and students from North America, Northern Europe, Australia and the Far East, the book helps students visualize their future roles engaging with the field in response to ecological concerns, social justice and present systems of design by using extensive case studies of student work with step-by step instructions adapted for use by instructors.
Book Synopsis Kellogg on Integrated Marketing by : Dawn Iacobucci
Download or read book Kellogg on Integrated Marketing written by Dawn Iacobucci and published by John Wiley & Sons. This book was released on 2002-11-12 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: This cutting-edge book-with contributions by the star faculty of the Kellogg School of Management and the Medill School of Journalism's Integrated Marketing Communications department at Northwestern University-offers the latest thinking on the art and science of integrated marketing. A must for today's marketing professional, Kellogg on Integrated Marketing addresses the daily activities of marketing managers and helps them enhance brand equity with new techniques and strategies from the experts. You'll hear from: - Eric G. Berggren - Stephen Burnett - Bobby J. Calder - Tom Collinger - Adam Duhachek - Lisa Fortini-Campbell - Nigel Hopkins - Dawn Iacobucci - Richard I. Kolsky - Maria Flores Letelier - Edward C. Malthouse - Francis J. Mulhern - Lisa A. Petrison - Andrew Razeghi - Don E. Schultz - Charles Spinosa - Paul Wang
Book Synopsis The Fundamentals of Graphic Design by : Gavin Ambrose
Download or read book The Fundamentals of Graphic Design written by Gavin Ambrose and published by Bloomsbury Publishing. This book was released on 2008-11-24 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Fundamentals of Graphic Design explores key aspects of design, including typography, art direction, production and finishing, environmental design, and self-promotion. It also examines the broader implications of graphic design, including social responsibility, its role in art and its future. The book places graphic design in its socio-historical context, discussing its influences and development. It is an ideal guide for anyone starting out or seeking a role in the world of graphic design.
