Author : Jonathan Self
Publisher : Ethical Entrepreneur
ISBN 13 : 9781786691163
Total Pages : 0 pages
Book Rating : 4.6/5 (911 download)
Book Synopsis Good Money: Become an Ethical Entrepreneur/Change the World/Feel Better/Instructions Supplied by : Jonathan Self
Download or read book Good Money: Become an Ethical Entrepreneur/Change the World/Feel Better/Instructions Supplied written by Jonathan Self and published by Ethical Entrepreneur. This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ethical and socially responsible businesses have made a significant impact over the past decade, social entrepreneurs and others being drawn by the bigger profits and greater robustness that ethical businesses offer during times of economic downturn. And there is a public fascination for mould-breaking businesses that disrupt established models in particular sectors of the market. At the core of Jonathan Self's book is an account of the author's own experiences of an successful ethical business start-up - Honey's Real Dog Food, which makes raw dog food from organically sourced ingredients. This is a company that gives away a substantial percentage of its profits to charity, whose advertising budget is nil because all of its custom comes via word of mouth, which recruits staff at parties and whose staff choose which hours they wish to work.