Glosario De Internet Marketing Y Publicidad

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Marketing

Author : Gary Armstrong
Publisher : Pearson Educación
ISBN 13 : 9789702604006
Total Pages : 686 pages
Book Rating : 4.6/5 (4 download)

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Book Synopsis Marketing by : Gary Armstrong

Download or read book Marketing written by Gary Armstrong and published by Pearson Educación. This book was released on 2003 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.

Subject Guide to Books in Print

Author :
Publisher :
ISBN 13 :
Total Pages : 2476 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Subject Guide to Books in Print by :

Download or read book Subject Guide to Books in Print written by and published by . This book was released on 1996 with total page 2476 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Glosario de marketing digital

Author : Ramón Martin-Guart
Publisher : Editorial UOC
ISBN 13 : 8491807454
Total Pages : 80 pages
Book Rating : 4.4/5 (918 download)

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Book Synopsis Glosario de marketing digital by : Ramón Martin-Guart

Download or read book Glosario de marketing digital written by Ramón Martin-Guart and published by Editorial UOC. This book was released on 2020-10-06 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: El contexto de la comunicación digital suele estar repleto de palabras y expresiones a menudo incomprensibles. Normalmente se trata de neologismos, casi siempre de raíz anglosajona, que son rápidamente incorporados al lenguaje profesional y académico. En el terreno del marketing digital el uso de estos términos está creciendo exponencialmente en los últimos años. Este pequeño manual pretende acercar al lector, sea profesional o no, el significado de algunas de estas palabras que son de uso muy habitual en el sector. Y lo hacemos presentando dos definiciones para cada concepto: una más formal en la Parte I, y otra con más chispa en la Parte II. Te invitamos a conocerlas.

!Te Toca!

Author : Mark Allinson
Publisher : Routledge
ISBN 13 : 1317858921
Total Pages : 294 pages
Book Rating : 4.3/5 (178 download)

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Book Synopsis !Te Toca! by : Mark Allinson

Download or read book !Te Toca! written by Mark Allinson and published by Routledge. This book was released on 2014-02-04 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: ""Languages are best learned when real-world information becomes the focus of students' activities. In this respect, !Te Toca! definitely encourages advanced learners to focus on exchanging real-life information about the world around them. Moreover, since the topics and issues presented in the book are controversial in nature, they seem especially appealing to college students."" Dr Maria Jesus Amores, University of West Virginia !Te Toca! is a thoroughly innovative approach to advanced language learning. Imaginative, exciting and fun, it uses language simulations to take students into a virtual Spanish-speaking world where they adopt a new Spanish or Latin-American identity. Creating a learning environment in which they need to use Spanish to solve a problem or engage in debate, the language simulations draw and expand on students' linguistic, communication, and information-gathering skills. Covering a variety of engaging topics, the simulations literally put the students centre-stage, requiring them to think on their feet and speak exclusively in Spanish. The topics revolve around contentious issues and each chapter includes a simulation exercise with all its associated documents, as well as a lead text, comprehension questions, a guide to relevant points of functional grammar, associated exercises, a glossary of terms, and suggestions for written work.

The UN Convention on the Law of the Non-Navigational Uses of International Watercourses

Author : Laurence Boisson de Chazournes
Publisher : Oxford University Press
ISBN 13 : 0191084425
Total Pages : 545 pages
Book Rating : 4.1/5 (91 download)

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Book Synopsis The UN Convention on the Law of the Non-Navigational Uses of International Watercourses by : Laurence Boisson de Chazournes

Download or read book The UN Convention on the Law of the Non-Navigational Uses of International Watercourses written by Laurence Boisson de Chazournes and published by Oxford University Press. This book was released on 2018-12-13 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt: The United Nations Convention on the Law of the Non-Navigational Uses of International Watercourses plays a crucial role in protecting and managing international watercourses and other sources of fresh water. Boisson de Chazournes, Mbengue, Tignino, and Sangbana head a team of experts in this Commentary, examining the travaux préparatoires leading to the Convention and the practice that has developed since the adoption of the Convention in 1997. Tackling the rationale and objectives of the provisions, they offer crucial insights to the Convention's impact on the development of a universal regime for shared water resources. Examining cross-cutting topics such as the core water principles, the prevention and settlement of water disputes, the relationship between the Convention and other legal instruments, as well as the role of the ICJ and other judicial means to solve water disputes, this book is crucial to all those who seek a deep understanding of water law.

コウビルド英英辞典

Author :
Publisher :
ISBN 13 : 9784877381783
Total Pages : 32 pages
Book Rating : 4.3/5 (817 download)

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Book Synopsis コウビルド英英辞典 by :

Download or read book コウビルド英英辞典 written by and published by . This book was released on 2003-11-01 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: 見出し語約11万、用例7万5千以上を収録した最新の英英辞典。付録にCD-ROMが付く。

The Oxford Handbook of International Organizations

Author : Jacob Katz Cogan
Publisher : Oxford University Press
ISBN 13 : 0191652369
Total Pages : 1345 pages
Book Rating : 4.1/5 (916 download)

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Book Synopsis The Oxford Handbook of International Organizations by : Jacob Katz Cogan

Download or read book The Oxford Handbook of International Organizations written by Jacob Katz Cogan and published by Oxford University Press. This book was released on 2016-11-10 with total page 1345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Virtually every important question of public policy today involves an international organization. From trade to intellectual property to health policy and beyond, governments interact with international organizations in almost everything they do. Increasingly, individual citizens are directly affected by the work of international organizations. Aimed at academics, students, practitioners, and lawyers, this book gives a comprehensive overview of the world of international organizations today. It emphasizes both the practical aspects of their organization and operation, and the conceptual issues that arise at the junctures between nation-states and international authority, and between law and politics. While the focus is on inter-governmental organizations, the book also encompasses non-governmental organizations and public policy networks. With essays by the leading scholars and practitioners, the book first considers the main international organizations and the kinds of problems they address. This includes chapters on the organizations that relate to trade, humanitarian aid, peace operations, and more, as well as chapters on the history of international organizations. The book then looks at the constituent parts and internal functioning of international organizations. This addresses the internal management of the organization, and includes chapters on the distribution of decision-making power within the organizations, the structure of their assemblies, the role of Secretaries-General and other heads, budgets and finance, and other elements of complex bureaucracies at the international level. This book is essential reading for scholars, practitioners, and students alike.

Information Technology in Languages for Specific Purposes

Author : Elisabet Arnó Macià
Publisher : Springer Science & Business Media
ISBN 13 : 0387286241
Total Pages : 265 pages
Book Rating : 4.3/5 (872 download)

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Book Synopsis Information Technology in Languages for Specific Purposes by : Elisabet Arnó Macià

Download or read book Information Technology in Languages for Specific Purposes written by Elisabet Arnó Macià and published by Springer Science & Business Media. This book was released on 2006-10-13 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: I first used the Internet in fall 1993, as a Fulbright Scholar at Charles University in Prague. I immediately recognized that the Internet would radically transform second language teaching and learning, and within a year had written my first book on the topic, E-Mail for English Teaching. The book galvanized a wave of growing interest in the relationship of the Internet to language learning, and was soon followed by many more books on the topic by applied linguists or educators. This volume, though, represents one of the first that specifically analyzes the relationship of new technologies to the teaching of languages for specific purposes (LSP), and, in doing so, makes an important contribution. The overall impact of information and communication technology (ICT) on second language learning can be summarized in two ways, both of which have special significance for teaching LSP. First, ICT has transformed the context of language learning. The stunning growth of the Internet—resulting in 24 trillion email messages sent in 2005, and more than 600 billion Web pages and 50 million blogs online in the same year—has helped make possible the development of English as the world's first global language.

Mugaritz

Author : Andoni Luis Aduriz
Publisher : Phaidon Press
ISBN 13 : 9780714863634
Total Pages : 0 pages
Book Rating : 4.8/5 (636 download)

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Book Synopsis Mugaritz by : Andoni Luis Aduriz

Download or read book Mugaritz written by Andoni Luis Aduriz and published by Phaidon Press. This book was released on 2012-04-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mugaritz in northern Spain, has long been considered one of Spain's most influential restaurants, and Aduriz one of its most talented and creative chefs. Aduriz reveals his creative process behind his dishes, with 70 recipes sure to inspire chefs and food lovers around the world.

Rethinking Marketing

Author : Douglas Brownlie
Publisher : SAGE
ISBN 13 : 9780803974913
Total Pages : 292 pages
Book Rating : 4.9/5 (749 download)

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Book Synopsis Rethinking Marketing by : Douglas Brownlie

Download or read book Rethinking Marketing written by Douglas Brownlie and published by SAGE. This book was released on 1999-03-23 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: `This is an important text. It brings together critical reflections on the discipline's contribution in terms of theory, practice and pedagogy and as such is equally as insightful and challenging as some of its recent predecessors (eg Brown et al 1996; Brown and Turley 1997; Brown 1998). The book represents a useful point of departure for those setting off on their own critical journeys and, thus, it should be included on the reading lists of all those carrying out masters or doctoral research in marketing' - Journal of Marketing Management This book provides a challenging and stimulating coverage of a broad range of key issues in contemporary marketing - such as marketing philosophy, marketing ethics, the mar

Rules of Engagement and the International Law of Military Operations

Author : J. F. R. Boddens Hosang
Publisher :
ISBN 13 : 0198853882
Total Pages : 369 pages
Book Rating : 4.1/5 (988 download)

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Book Synopsis Rules of Engagement and the International Law of Military Operations by : J. F. R. Boddens Hosang

Download or read book Rules of Engagement and the International Law of Military Operations written by J. F. R. Boddens Hosang and published by . This book was released on 2020 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book systematically analyses rules of engagement (ROE), a crucial component of the legal framework in which every soldier operates. The book explains how such rules operate in both the legal context and military operational world, and how ROE are applied in practice.

Muslim Women Are Everything

Author : Seema Yasmin
Publisher : HarperCollins
ISBN 13 : 0062947044
Total Pages : 292 pages
Book Rating : 4.0/5 (629 download)

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Book Synopsis Muslim Women Are Everything by : Seema Yasmin

Download or read book Muslim Women Are Everything written by Seema Yasmin and published by HarperCollins. This book was released on 2020-06-09 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the 2021 International Book Awards Winner of American Book Fest's 2020 Best Book Awards in Women’s Issues A full-color illustrated collection of riveting, inspiring, and stereotype-shattering stories that reveal the beauty, diversity, and strength of Muslim women both past and present. Tired of seeing Muslim women portrayed as weak, sheltered, and limited, journalist Seema Yasmin reframes how the world sees them, to reveal everything they CAN do and the incredible, stereotype-shattering ways they are doing it. Featuring 40 full-color illustrations by illustrator Fahmida Azim throughout, Muslim Women Are Everything is a celebration of the ways in which past and present Muslim women from around the world are singing, dancing, reading, writing, laughing, experimenting, driving, and rocking their way into the history books. Forget subservient, oppressed damsels—say hello to women who are breaking down barriers using their art, their voices, and their activism, including: Tesnim Sayar from Denmark, a Muslim goth-punk who wears a red tartan mohawk on top of her hijab American superstar singer SZA Nura Afia, CoverGirl’s first hijabi ambassador Ilhan Omar and Rashida Tlaib, America’s first Muslim congresswomen Ilyana Insyirah, a hijaab-wearing scuba-diving midwife from Australia Showcasing women who defy categorization, Muslim Women Are Everything proves that to be Muslim and a woman is to be many things: strong, vulnerable, trans, disabled, funny, entrepreneurial, burqa or bikini clad, and so much more.

ICSID: an Introduction to the Convention and Centre

Author : Antonio Parra
Publisher : Oxford University Press, USA
ISBN 13 : 9780198821533
Total Pages : 176 pages
Book Rating : 4.8/5 (215 download)

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Book Synopsis ICSID: an Introduction to the Convention and Centre by : Antonio Parra

Download or read book ICSID: an Introduction to the Convention and Centre written by Antonio Parra and published by Oxford University Press, USA. This book was released on 2020-03-17 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on the author's Hague Lectures on ICSID, this book on ICSID and the ICSID Convention provides a detailed introduction to the world's leading institution devoted to international investment dispute settlement. Fully up-to-date as of mid-2019, the book presents a full and accessible picture of an increasingly important dispute settlement mechanism. The author delves into the origins and evolutions of the Convention and Centre and its jurisdiction, then navigates the reader through the process of arbitration proceedings under the Convention, applicable law, and the enforcement of Convention awards. The author also discusses efforts to reform international investment dispute settlement in general and ICSID arbitration in particular. ICSID: An Introduction to the Convention and Centre is an authoritative, essential guide for students, practitioners, policymakers, investors, NGO activists, and journalists with an interest in Investor-state dispute settlement.

Benchmarking Water Services

Author : Enrique Cabrera Jr
Publisher : IWA Publishing
ISBN 13 : 1843391988
Total Pages : 185 pages
Book Rating : 4.8/5 (433 download)

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Book Synopsis Benchmarking Water Services by : Enrique Cabrera Jr

Download or read book Benchmarking Water Services written by Enrique Cabrera Jr and published by IWA Publishing. This book was released on 2011-03-01 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Benchmarking has become a key tool in the water industry to promote and achieve performance targets for utilities. The use of this tool for performance improvement through systematic search and adaptation of leading practices, has expanded globally during the past decade. Many ongoing projects worldwide aim to address different needs and objectives, in varying contexts, with outstanding results and impact. Benchmarking Water Services provides valuable information to everyone interested in benchmarking in the water industry. The text is aimed at utilities considering joining a benchmarking project, experienced practitioners in charge of organizing a benchmarking exercise, consultants, regulators and researchers. The document is presented with a clear practice oriented approach and can be used as a how-to-benchmark guide presented from different perspectives (participants, organizers, supervising bodies). Readers will gain practical insight on real life benchmarking practices and will benefit from the experiences gained in some of the leading benchmarking projects of the water industry (including the IWA-WSAA benchmarking efforts, the European Benchmarking Co-operation and the several benchmarking projects carried out in Austria and Central Europe). The manual also presents the new IWA Benchmarking Framework, which aims to harmonize the terms used to describe benchmarking and performance indicators practices in the water industry, guaranteeing a more fluent and efficient communication. This Manual of Best Practice is edited by the IWA Specialist Group on Benchmarking and Performance Assessment, and co-published by AWWA and IWA Publishing. Praise for Benchmarking Water Services: "The continual trend of conceptual to specifics throughout the book provides for an educational experience each time the book is either casually perused or carefully studied." "The authors (Cabrera, Haskins and Fritiz) diligently pursue the focus of improvement." "Benchmarking Water Services is an in depth and practical ‘must have’ guide for any utility currently engaged in or planning to develop a benchmarking process" - Gregory M. Baird (2012) Benchmarking: An International Journal 19:2. More information about the book can be found on the Water Wiki in an article written by the author: http://www.iwawaterwiki.org/xwiki/bin/view/Articles/TheNewIWABenchmarkingFramework A Spanish language version of this book is available as a free eBook: http://www.iwawaterwiki.org/xwiki/bin/view/Articles/eBookTitlesfromIWAPublishingFreetoDownload-Volume2#HBenchmarkingParaServiciosdeAgua

Business

Author : Ricky W. Griffin
Publisher : Pearson Educación
ISBN 13 : 9789702605973
Total Pages : 722 pages
Book Rating : 4.6/5 (59 download)

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Book Synopsis Business by : Ricky W. Griffin

Download or read book Business written by Ricky W. Griffin and published by Pearson Educación. This book was released on 2004 with total page 722 pages. Available in PDF, EPUB and Kindle. Book excerpt: For Introduction to Business courses. This best-selling text by Ricky Griffin and Ronald Ebert provides students with a comprehensive overview of all the important functions of business. Each edition has introduced cutting-edge firsts while ensuring the underlying principles that guided its creation, Doing the Basics Best, were retained. The seventh edition focuses on three simple rules- Learn, Evaluate, Apply. - NEW- Chapter 2: Understanding the Environments of Business - This new chapter puts business operations in contemporary context, explaining the idea of organizational boundaries and describing the ways in which elements from multiple environments cross those boundaries and shape organizational activities. This chapter sets the stage as an introduction to some of the most important topics covered in the rest of the book, for example: - The Economics Environment includes the role of aggregate output, standard of living, real growth rate; GDP per capita; real GDP; purchasing power parity; and the Consumer Price Index. - The Technology Environment includes special attention to new tools for competitiveness in both goods and services and business process technologies, plus e

Human Rights and 21st Century Challenges

Author : Dapo Akande
Publisher :
ISBN 13 : 0198824777
Total Pages : 401 pages
Book Rating : 4.1/5 (988 download)

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Book Synopsis Human Rights and 21st Century Challenges by : Dapo Akande

Download or read book Human Rights and 21st Century Challenges written by Dapo Akande and published by . This book was released on 2020 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: How might three of the largest challenges of the 21st century - armed conflict, environment, and poverty - be addressed using a human rights framework? This book engages with this question through contributions from prominent figures in the debate as it considers both foundational issues of theory as well as applied questions.

The Pocket Guide to Health Promotion

Author : Glenn Laverack
Publisher : McGraw-Hill Education (UK)
ISBN 13 : 0335264735
Total Pages : 170 pages
Book Rating : 4.3/5 (352 download)

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Book Synopsis The Pocket Guide to Health Promotion by : Glenn Laverack

Download or read book The Pocket Guide to Health Promotion written by Glenn Laverack and published by McGraw-Hill Education (UK). This book was released on 2014-07-16 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 'Pocket Guide to Health Promotion' is a short, punchy and practical guide aimed at students and practitioners. The book includes precise definitions and examples of key concepts and methods in health promotion practice and a chapter by chapter description of the management planning, strategy selection, implementation and evaluation of health promotion programmes. Written in an accessible and concise style, the book offers the reader a practical and flexible resource that is ideal for students and practitioners looking to plan and implement health promotion activities. A must buy for those new to health promotion or who want a pocket guide to this core health activity. "Clearly written and practical, this excellent guide will prove indispensible to practitioners of health promotion globally, and a very useful starting point for students. It will be worth buying a pocket to put it in!" David Ross, Professor of Epidemiology and International Public Health, London School of Hygiene and Tropical Medicine, UK "The Pocket Guide to Health Promotion is easy to navigate with complex concepts in health promotion explained in a user-friendly way. Whether you are practicing health promotion or studying the discipline, this will be a welcome addition to any book shelf." Dr James Woodall, Co-Director of the Centre for Health Promotion Research & Course Leader MSc Public Health, Leeds Metropolitan University, UK