Global Stm Market

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Global STM Market

Author :
Publisher : R.R. Bowker, LLC
ISBN 13 : 0887092748
Total Pages : 22 pages
Book Rating : 4.8/5 (87 download)

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Book Synopsis Global STM Market by :

Download or read book Global STM Market written by and published by R.R. Bowker, LLC. This book was released on 2004 with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt: Does your company publish information for the global scientific/technical and/or medical market? If so, you will not want to make another business decision without this in-depth study in hand. The Global STM Market Analysis & Forecast covering 2004-2005 allows you to gain a broader understanding of a critical publishing and information market. Materials covered include: -graduate-level and professional books-monographs-reference books-peer-reviewed journals-serials-electronic information services-refresher & re-certification tools-advanced-level materials for MIS professionals-clinical journalsThe report tracks markets worldwide by geographic region, customer type, and media, and lists the top companies by revenue. The report identifies key trends in global STM publishing, including the impact of reduced library budgets, the changing licensing structure of abstracting and indexing database content, and the effect of global economic and political trends on the STM market.

Access to Scientific Research

Author : David J. Brown
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110396394
Total Pages : 452 pages
Book Rating : 4.1/5 (13 download)

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Book Synopsis Access to Scientific Research by : David J. Brown

Download or read book Access to Scientific Research written by David J. Brown and published by Walter de Gruyter GmbH & Co KG. This book was released on 2015-11-13 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: The debate about access to scientific research raises questions about the current effectiveness of scholarly communication processes. This book explores, from an independent point of view, the current state of the STM publishing market, new publishing technologies and business models as well as the information habit of researchers, the politics of research funders, and the demand for scientific research as a public good. The book also investigates the democratisation of science including how the information needs of knowledge workers outside academia can be embraced in future.

The Metainterface

Author : Christian Ulrik Andersen
Publisher : MIT Press
ISBN 13 : 0262549670
Total Pages : 249 pages
Book Rating : 4.2/5 (625 download)

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Book Synopsis The Metainterface by : Christian Ulrik Andersen

Download or read book The Metainterface written by Christian Ulrik Andersen and published by MIT Press. This book was released on 2023-10-31 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: How the interface has moved from the PC into cultural platforms, as seen in a series of works of net art, software art and electronic literature. The computer interface is both omnipresent and invisible, at once embedded in everyday objects and characterized by hidden exchanges of information between objects. The interface has moved from office into culture, with devices, apps, the cloud, and data streams as new cultural platforms. In The Metainterface, Christian Ulrik Andersen and Søren Bro Pold examine the relationships between art and interfaces, tracing the interface's disruption of everyday cultural practices. They present a new interface paradigm of cloud services, smartphones, and data capture, and examine how particular art forms—including net art, software art, and electronic literature—seek to reflect and explore this paradigm. Andersen and Pold argue that despite attempts to make the interface disappear into smooth access and smart interaction, it gradually resurfaces; there is a metainterface to the displaced interface. Art can help us see this; the interface can be an important outlet for aesthetic critique. Andersen and Pold describe the “semantic capitalism” of a metainterface industry that captures user behavior; the metainterface industry's disruption of everyday urban life, changing how the city is read, inhabited, and organized; the ways that the material displacement of the cloud affects the experience of the interface; and the potential of designing with an awareness of the language and grammar of interfaces.

Market New Products Successfully

Author : Kevin J. Clancy
Publisher : Lexington Books
ISBN 13 : 0739157515
Total Pages : 282 pages
Book Rating : 4.7/5 (391 download)

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Book Synopsis Market New Products Successfully by : Kevin J. Clancy

Download or read book Market New Products Successfully written by Kevin J. Clancy and published by Lexington Books. This book was released on 2006-02-02 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation remains an arduous and painful process for many companies, doing untold damage to brands, profitability, and careers. Some have used line extensions to mitigate risk, but all too often they have ended up extending the core brand into oblivion. Others have used test markets to help gauge opinion before a national rollout, only to have competitors snatch ideas and undermine results. Given the problems with conventional approaches, it's not surprising that 90% of new products and services fail. Market New Products Successfully is the definitive guidebook for using simulated test marketing (STM), a technology that can help companies dramatically improve the odds of introducing a successful new product or service. The book examines why STM is important, what the differences are between the major systems, how to do a simulation, and what insights it offers a marketing plan. It is the ultimate guidebook for any smart marketer looking to improve the financial outcome of the innovation process.

The Global Emerging Market

Author : Vladimir Kvint
Publisher : Routledge
ISBN 13 : 1135859965
Total Pages : 791 pages
Book Rating : 4.1/5 (358 download)

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Book Synopsis The Global Emerging Market by : Vladimir Kvint

Download or read book The Global Emerging Market written by Vladimir Kvint and published by Routledge. This book was released on 2010-04-26 with total page 791 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the growing importance of the global emerging market (GEM) for the world’s business, economies, and politics, it has received a relatively scant amount of academic attention in business and economics courses. This textbook is the first to focus on the GEM and its strategic and economic characteristics. The Global Emerging Market: Strategic Management and Economics describes the fundamental economic base and trends of the global marketplace (GMP) as well as business and management development for the conditions of emerging-market countries (EMCs). Focusing on the formation of a strategic mindset and the decision making process, it explains how to analyze the basic economic factors and the global order, especially in times of crisis. This text also explains how to classify countries related to this new market of tremendous opportunities. Furthermore, the book includes recommendations on how to develop entry and exit strategies for the GEM, work in it and create efficient management systems. Features include: Extensive tables, charts, and graphs illustrating the strategic considerations of the GMP and the GEM End-of-chapter study questions Practical examples based on the author’s involvement in the development of the GEM, from both sides of the international transactions This academic book is the ideal guide for current business leaders and students on how to make strategic, symmetric, and asymmetric time-sensitive decisions related to the GEM.

A Companion to the History of the Book

Author : Simon Eliot
Publisher : John Wiley & Sons
ISBN 13 : 140519278X
Total Pages : 617 pages
Book Rating : 4.4/5 (51 download)

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Book Synopsis A Companion to the History of the Book by : Simon Eliot

Download or read book A Companion to the History of the Book written by Simon Eliot and published by John Wiley & Sons. This book was released on 2009-03-30 with total page 617 pages. Available in PDF, EPUB and Kindle. Book excerpt: A COMPANION TO THE HISTORY OF THE BOOK A COMPANION TO THE HISTORY OF THE BOOK Edited by Simon Eliot and Jonathan Rose “As a stimulating overview of the multidimensional present state of the field, the Companion has no peer.” Choice “If you want to understand how cultures come into being, endure, and change, then you need to come to terms with the rich and often surprising history Of the book ... Eliot and Rose have done a fine job. Their volume can be heartily recommended. “ Adrian Johns, Technology and Culture From the early Sumerian clay tablet through to the emergence of the electronic text, this Companion provides a continuous and coherent account of the history of the book. A team of expert contributors draws on the latest research in order to offer a cogent, transcontinental narrative. Many of them use illustrative examples and case studies of well-known texts, conveying the excitement surrounding this rapidly developing field. The Companion is organized around four distinct approaches to the history of the book. First, it introduces the variety of methods used by book historians and allied specialists, from the long-established discipline of bibliography to newer IT-based approaches. Next, it provides a broad chronological survey of the forms and content of texts. The third section situates the book in the context of text culture as a whole, while the final section addresses broader issues, such as literacy, copyright, and the future of the book. Contributors to this volume: Michael Albin, Martin Andrews, Rob Banham, Megan L Benton, Michelle P. Brown, Marie-Frangoise Cachin, Hortensia Calvo, Charles Chadwyck-Healey, M. T. Clanchy, Stephen Colclough, Patricia Crain, J. S. Edgren, Simon Eliot, John Feather, David Finkelstein, David Greetham, Robert A. Gross, Deana Heath, Lotte Hellinga, T. H. Howard-Hill, Peter Kornicki, Beth Luey, Paul Luna, Russell L. Martin Ill, Jean-Yves Mollier, Angus Phillips, Eleanor Robson, Cornelia Roemer, Jonathan Rose, Emile G. L Schrijver, David J. Shaw, Graham Shaw, Claire Squires, Rietje van Vliet, James Wald, Rowan Watson, Alexis Weedon, Adriaan van der Weel, Wayne A. Wiegand, Eva Hemmungs Wirtén.

Inside Book Publishing

Author : Giles Clark
Publisher : Routledge
ISBN 13 : 1317694449
Total Pages : 458 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Inside Book Publishing by : Giles Clark

Download or read book Inside Book Publishing written by Giles Clark and published by Routledge. This book was released on 2014-06-27 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its fifth edition, Inside Book Publishing remains the classic introduction to the book publishing industry, being both a manual for the profession for over two decades and the bestselling textbook for students of publishing. This new edition has been fully updated to respond to the rapid changes in the market and technology. Now more global in its references and scope, the book explores the tensions and trends affecting the industry, including the growth of ebooks, self-publishing, and online retailing, and new business models and workflows. The book provides excellent overviews of the main aspects of the publishing process, including commissioning, product development, design and production, marketing, sales and distribution. The book remains essential reading for publishing students, those seeking a career in publishing, recent entrants to the industry, and authors seeking an insider’s view. The accompanying website supports the book by providing up-to-date and relevant content.

Strategy for the Global Market

Author : Vladimir Kvint
Publisher : Routledge
ISBN 13 : 1317485572
Total Pages : 549 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Strategy for the Global Market by : Vladimir Kvint

Download or read book Strategy for the Global Market written by Vladimir Kvint and published by Routledge. This book was released on 2015-10-05 with total page 549 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the twenty-first century, the global community constantly strives to bring structure and order to the world through strategic means. From the highest levels of governments and militaries to multilateral institutions, NGOs, and corporations, a strategy for the future of a company, region, country, or even the world is tantamount to success. Yet few understand what strategy actually is and how it can be developed, planned, and implemented. Strategy for the Global Market combines a fundamental study of the theory of strategy with its practical applications to provide a new approach to the global emerging market. Due to the technological transformations in communications and transportation, and the birth and development of both the global community and the global marketplace over the past twenty years, the world’s population and corporations are in much closer contact with their counterparts across the globe than ever before. This has led to increasing competition and even rivalries. Understanding the strategic environment, as well as solving problems either through amicable means or conflict, requires the powerful instrument of strategy to remain efficient and to triumph. Features of this book include: Methodology and practical recommendations for all stages of developing and implementing strategy. A comprehensive guide with explanations and descriptions, for the preparation and orderly compilation of all necessary strategy documents. Real-world examples taken from corporate, government, and military strategizing practices in emerging market countries and the global marketplace. This book should be on the desk of every national, regional, and military leader, corporate executive, manager, and student of strategy.

Publishing for Professional Markets

Author : Simba Information Inc., Staff
Publisher : R.R. Bowker, LLC
ISBN 13 : 0887093051
Total Pages : 26 pages
Book Rating : 4.8/5 (87 download)

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Book Synopsis Publishing for Professional Markets by : Simba Information Inc., Staff

Download or read book Publishing for Professional Markets written by Simba Information Inc., Staff and published by R.R. Bowker, LLC. This book was released on 2005-04 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Publishing for Professional Markets is the only report of its kind, covering the $15 billion U.S. professional publishing market with full breakdowns by market segment and major media. This report is an essential tool for executives who need to understand the business strategies driving publishing revenues in the medical, legal, scientific/technical, and business markets.This invaluable reports covers: Books Journals Newsletters & looseleafsOnline services databases/directoriesLearn which of these media are forecast to post the strongest growth over the next three years, and what's fueling that growth. Complete with profiles of 30 leading commercial, association, and university press publishers that detail key strategic and financial performance."

The Global EBook Market: Current Conditions & Future Projections

Author : Ruediger Wischenbart
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449319998
Total Pages : 104 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis The Global EBook Market: Current Conditions & Future Projections by : Ruediger Wischenbart

Download or read book The Global EBook Market: Current Conditions & Future Projections written by Ruediger Wischenbart and published by "O'Reilly Media, Inc.". This book was released on 2013-02-11 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Global eBook Report documents and analyses how ebook markets emerge in the US, UK, continental Europe, Brazil, China, India, Russia, and the Arab world. It combines the best available data and references to specialized local actors, with thematic chapters, focusing on critical policy debates and on key driving forces, notably ebook bestsellers and pricing strategies across European markets, self-publishing, government regulation, piracy, and the expanding impact of global players. The Global eBook Report is available for download from October 1st , 2013, at www.global-ebook.com. A project of Rüdiger Wischenbart Content and Consulting.

E-Content

Author : Peter A. Bruck
Publisher : Springer Science & Business Media
ISBN 13 : 354026387X
Total Pages : 246 pages
Book Rating : 4.5/5 (42 download)

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Book Synopsis E-Content by : Peter A. Bruck

Download or read book E-Content written by Peter A. Bruck and published by Springer Science & Business Media. This book was released on 2006-01-16 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technologies develop rapidly and reach hurricane levels of velocity but quality E-Content and innovative applications lag behind. This book addresses the question how content industries change within a digital environment and what role information and communication technologies play in transforming the competitive landscape. The authors argue that post-industrial societies tend to pay substantial amounts for equipment and gadgets but invest far too little in the quality of the content. As a result, much effort is and has to be spent on the enhancement of E-Content. The contributions give an elaborate overview of: - the specifics, challenges and prospects of content in the network economy; - market developments of digital media services; - paid content business models; - impacts on scientific publishing; - developments in the field of E-Learning; - the interplay between technology and content with the example of interactive digital TV; - the mobile games market; - emerging new cross media markets; - the need to enhance the usability of websites and mobile applications; - how digital applications might be used to capture and store our personal experiences. A final chapter shows the prospects of the European E-Content market and gives an overview of valuable initiatives and resources dealing with the topic of E-Content.

B2B Executive Playbook

Author : Sean Geehan
Publisher : Clerisy Press
ISBN 13 : 1578604478
Total Pages : 257 pages
Book Rating : 4.5/5 (786 download)

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Book Synopsis B2B Executive Playbook by : Sean Geehan

Download or read book B2B Executive Playbook written by Sean Geehan and published by Clerisy Press. This book was released on 2011-08-09 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book completely focused on successfully running B2B, which is very different from B2C. The fate of a B2B lies in the hands of a few individuals so what ultimately determines if a company thrives, or even survives, is how these key relationships are targeted, structured and managed. Over 30 percent of all B2B product development, marketing, and other discretionary dollars are wasted. When the realities of B2B marketplace are not integrated into a company's SOP, it is more likely that the company is wasting money as well as the employees' time and efforts. If the budget and plans aren't structured for B2B specifically, they won't move the meter. But there is good news -- there is a corresponding equal amount of potential revenue, growth and prosperity. The leading B2B companies dramatically build their top and bottom lines when leaders realize that success, undeniably and unquestionably, resides with how they engage with the their customers and how that will drive their internal alignment and operations. What is it that they are doing differently than their competition and others in their industry that drive revenue growth, deliver predictable earnings, retain and grow customers and develop new offerings that customers will not only buy, but for which they will pay premiums.

Essentials of International Marketing

Author : Donald L. Brady
Publisher : Routledge
ISBN 13 : 1317471202
Total Pages : 416 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Essentials of International Marketing by : Donald L. Brady

Download or read book Essentials of International Marketing written by Donald L. Brady and published by Routledge. This book was released on 2014-12-18 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlike other International Marketing texts, Essentials of International Marketing includes only the most important information that can be easily covered in one semester. The book covers all the key topics for an International Marketing course, but in a concise, no-nonsense manner that meets the needs of undergraduates..In addition to including all the basic topics, this affordable text also offers two unique chapters on the metric system and on countertrade that provide essential information for successful international marketers. Essentials of International Marketing has been extensively class-tested and is well crafted to serve as a learning tool and a ready reference for students. Each chapter includes an opening case vignette, learning objectives, plentiful exhibits and tables, a summary, key terms, and discussion questions.

International GAAP 2021

Author : Ernst & Young LLP
Publisher : John Wiley & Sons
ISBN 13 : 1119772435
Total Pages : 5696 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis International GAAP 2021 by : Ernst & Young LLP

Download or read book International GAAP 2021 written by Ernst & Young LLP and published by John Wiley & Sons. This book was released on 2021-03-08 with total page 5696 pages. Available in PDF, EPUB and Kindle. Book excerpt: International GAAP 2021 International GAAP 2021 is a detailed guide to interpreting and implementing International Financial Reporting Standards (IFRS). By setting IFRS in a relevant business context, it provides insights on how complex practical issues should be resolved in the real world of global financial reporting. This book is an essential tool for anyone applying, auditing, interpreting, regulating, studying or teaching IFRS. Written by EY financial reporting professionals from around the world, this three-volume guide to reporting under IFRS provides a global perspective on the application of IFRS. The book explains complex technical accounting issues clearly by setting IFRS in a practical context with numerous worked examples and hundreds of illustrations from the published financial reports of major listed companies from around the world. Volume 1 contains the following chapters and sections: International GAAP The IASB's Conceptual Framework Presentation of financial statements and accounting policies Non-current assets held for sale and discontinued operations First-time adoption Consolidated financial statements Consolidation procedures and non-controlling interests Separate and individual financial statements Business combinations Business combinations under common control Investments in associates and joint ventures Joint arrangements Disclosure of interests in other entities Fair value measurement Foreign exchange Hyperinflation Intangible assets Property, plant and equipment Investment property Impairment of fixed assets and goodwill Capitalisation of borrowing costs Inventories Index of extracts from financial statements for all three volumes Index of standards for all three volumes Index for all three volumes This book is printed on acid-free paper, responsibly manufactured from well-managed FSC-certified forests and other controlled sources. This material has been prepared for general informational purposes only and is not intended to be relied upon as accounting, tax, legal or other professional advice. Please refer to your advisors for specific advice. ey.com/igaap

Global Ethics

Author : Heather Widdows
Publisher : Routledge
ISBN 13 : 1317491742
Total Pages : 343 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Global Ethics by : Heather Widdows

Download or read book Global Ethics written by Heather Widdows and published by Routledge. This book was released on 2014-12-05 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global ethics addresses some of the most pressing ethical concerns today, including rogue states, torture, scarce resources, poverty, migration, consumption, global trade, medical tourism, and humanitarian intervention. It is both topical and important. How we resolve (or fail to resolve) the dilemmas of global ethics shapes how we understand ourselves, our relationships with each other and the social and political frameworks of governance now and into the future. This is seen most clearly in the case of climate change, where our actions now determine the environment our grandchildren will inherit, but it is also the case in other areas as our decisions about what it is permissible for humans beings to do to each other determines the type of beings we are. This book, suitable for course use, introduces students to the theory and practice of global ethics, ranging over issues in global governance and citizenship, poverty and development, war and terrorism, bioethics, environmental and climate ethics and gender justice.

The Global 1980s

Author : Jonathan Davis
Publisher : Routledge
ISBN 13 : 0429624360
Total Pages : 270 pages
Book Rating : 4.4/5 (296 download)

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Book Synopsis The Global 1980s by : Jonathan Davis

Download or read book The Global 1980s written by Jonathan Davis and published by Routledge. This book was released on 2019-03-28 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Global 1980s takes an international perspective on the upheaval across the world during the long 1980s (1979–1991) with the end of the Cold War, a move towards a free-market economic system, and the increasing connectedness of the world. The 1980s was a decade of unimaginable change. At its start, dictatorships across the world appeared stable, the state was still seen as having a role to play in ensuring people’s well-being, and the Cold War seemed set to continue long into the future. By the end of the decade, dictatorships had fallen, globalisation was on the march and the opening of the Berlin Wall paved the way for the end of the Cold War. Divided into four chronological parts, sixteen chapters on themes including domestic politics, the global spread of democracy, international relations and global concerns including AIDS, acid rain and nuclear war, explore how world-wide change was initiated both from above and below. The book covers such topics as ideological changes in the liberal democratic west and socialist east, protests against nuclear weapons and for democratic governance, global environmental worries, and the end of apartheid in South Africa. Offering an overview of a decade in transition, as the global order established after 1945 broke down and a new, globalised world order emerged, and supported by case studies from across the world, this truly global book is an essential resource for students and scholars of the long 1980s and the twentieth century more generally.

Scholarly Communications Report

Author :
Publisher :
ISBN 13 :
Total Pages : 218 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Scholarly Communications Report by :

Download or read book Scholarly Communications Report written by and published by . This book was released on 2005 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: