Global Higher Education Technology Transfer Office Outreach and Marketing Activities

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Publisher :
ISBN 13 : 9781574401936
Total Pages : 0 pages
Book Rating : 4.4/5 (19 download)

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Book Synopsis Global Higher Education Technology Transfer Office Outreach and Marketing Activities by : Joseph R. Flicek

Download or read book Global Higher Education Technology Transfer Office Outreach and Marketing Activities written by Joseph R. Flicek and published by . This book was released on 2011-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Derived from our popular Global Higher Education Technology Transfer Office Benchmarks, this condensed report focuses solely on internal and external marketing efforts, developments in public relations, and the partnerships formed by tech transfer offices. With over 200 tables broken out by country, enrollment, technological area, institution, and number of employees, the report follows office trends and practices concerning invention disclosure reports, detailing the number of reports received each year since 2009 as well as the roles faculty members play in these processes. Among other concerns, the report investigates the public relations efforts of these offices, outlining department spending habits on several vehicles of marketing, including web advertising, mass mailings, and video and media productions. Do these offices partner with any foreign universities? Do they partner with any industry or company groups? These questions and more are answered in this 102-page report based on information provided by 35 university technology transfer offices in the US, the UK, and Europe.

Global Higher Education Technology Transfer Office Benchmarks

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Publisher :
ISBN 13 : 9781574401677
Total Pages : 227 pages
Book Rating : 4.4/5 (16 download)

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Book Synopsis Global Higher Education Technology Transfer Office Benchmarks by : Joseph R. Flicek

Download or read book Global Higher Education Technology Transfer Office Benchmarks written by Joseph R. Flicek and published by . This book was released on 2011 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Higher Education Technology Transfer Office Benchmarks presents more than 220 pages of detailed data, commentary and analysis based on information provided by 35 university technology transfer offices in the USA, the UK and Europe. The study presents highly detailed information on budgets, staffing, use of internal and external legal services, partnerships, marketing efforts, faculty relations, and many other issues of concern to directors of higher education technology transfer offices and those who cooperate with or oversee them in industry and academic administration.Data in the study is broken out by geographic region, type of institution, enrollment of institution, size of technology transfer office and industry area that generates the most revenue for the office. Each participating technology transfer office fully completed a detailed questionnaire on staffing, salaries, budgets, legal services used internally and externally, public relations, marketing internally and externally, library services use, and partnering activities, among other issues.

Global Higher Education Technology Transfer Benchmarks, 2013 Edition

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Author :
Publisher : Primary Research Group Inc
ISBN 13 : 1574402447
Total Pages : 115 pages
Book Rating : 4.5/5 (744 download)

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Book Synopsis Global Higher Education Technology Transfer Benchmarks, 2013 Edition by : Primary Research Group

Download or read book Global Higher Education Technology Transfer Benchmarks, 2013 Edition written by Primary Research Group and published by Primary Research Group Inc. This book was released on 2013 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report looks closely at how 35 colleges and universities are handling their techology transfer and licensing practices. The study looks at spending on outside and staff lawyers, overall staffing, outsourcing, budgets, marketing, spin offs, home grown companies, licensing terms, use of consultants, trends in revenues by technology area, relations with private industry, partnerships, rights disputes, outreach to university faculty, and many other facets of univ ersity technology licensing and technology development and marketing practices. The study provides crucial benchmarking data for higher education technology transfer offices, including highly detailed data on budgets, staffing, employee tenure, salaries, legal costs both in-house and outsourced, legal disputes, research and library use, internal and external marketing and public relations, strategies for patent maintenance, cooperative partnerships with industry, relations with various academic departments, trends in the initiation of invention disclosure reports, and much more. Data is broken out for US and non US participants, and by institutional size and subject focus of the main technology licensing effort.

Global Higher Education Technology Transfer Office Staffing and Compensation

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Publisher :
ISBN 13 : 9781574401929
Total Pages : 54 pages
Book Rating : 4.4/5 (19 download)

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Book Synopsis Global Higher Education Technology Transfer Office Staffing and Compensation by : Joseph R. Flicek

Download or read book Global Higher Education Technology Transfer Office Staffing and Compensation written by Joseph R. Flicek and published by . This book was released on 2011-12-01 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt: Derived from our popular Global Higher Education Technology Transfer Office Benchmarks, this condensed report focuses solely on the staffing, salary, and budget concerns of technology transfer offices. Extensive departmental employment statistics are provided for 2009, 2010, and 2011, including total spending on direct office salaries and allocations for outside personnel serving in the tech transfer office. With over 100 tables broken out by country, enrollment, technological area, institution, and number of employees, the report sheds light on the changing sizes and budgets of these offices. How many individuals has the university assigned from other departments to work for the tech transfer office? How many employees have over 10 years of service? These questions and more are answered in this 54-page report based on information provided by 35 university technology transfer offices in the US, the UK, and Europe.

Marketing University Outreach Programs

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Author :
Publisher : Routledge
ISBN 13 : 1317939751
Total Pages : 293 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis Marketing University Outreach Programs by : Ralph S Foster

Download or read book Marketing University Outreach Programs written by Ralph S Foster and published by Routledge. This book was released on 2014-01-14 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the successful marketing strategies of programs which have extended the resources of a university to its community. Marketing University Outreach Programs covers all aspects of continuing education program construction and the marketing process for positioning the university into the public. This book begins to eradicate academicians’ fears of marketing by showing them a contemporary marketing plan using terminology and examples familiar to them.Seventeen contributors--professors, administrators, and outreach professionals--comprehensively describe the strategies being successfully used to extend the resources of a university to its community through programs of extension, public service, and continuing education. Although many existing models of the education process contain parallels to elements in a generic marketing process, education is not viewed as a consumer product. Even educators may not view themselves as marketers involved in a marketing process. This attitude can place barriers between understanding the marketing process and how it relates to education. Marketing University Outreach Programs helps educators overcome these potential barriers; it explains marketing as a comprehensive process using terminology and examples which university extension and education professionals will find familiar and understandable.Application-oriented, it cites numerous examples of how the marketing process can be put to use immediately. Each chapter explores in-depth a separate segment of the marketing process involved in public university outreach programs: issue-based versus discipline-based programs program delivery and delivery technology funding outreach programs comprehensive promotional strategy customer service long-range planning marketing research information resources future trends model programsThis book is of value to the faculty of universities, specifically those in the disciplines with a mandate for professional renewal or recertification (engineering, medicine, education); faculty and professional staff in divisions of continuing education; program leadership in cooperative extension organizations (as well as those in other identifiable university extension units); and faculty affiliated with applied research centers. Members of professional associations focused on higher education outreach can also successfully apply these strategies.

University Technology Transfer

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Author :
Publisher : Routledge
ISBN 13 : 1134696523
Total Pages : 456 pages
Book Rating : 4.1/5 (346 download)

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Book Synopsis University Technology Transfer by : Shiri M. Breznitz

Download or read book University Technology Transfer written by Shiri M. Breznitz and published by Routledge. This book was released on 2017-09-19 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: Universities have become essential players in the generation of knowledge and innovation. Through the commercialization of technology, they have developed the ability to influence regional economic growth. By examining different commercialization models this book analyses technology transfer at universities as part of a national and regional system. It provides insight as to why certain models work better than others, and reaffirms that technology transfer programs must be linked to their regional and commercial environments. Using a global perspective on technology commercialization, this book divides the discussion between developed and developing counties according to the level of university commercialization capability. Critical cases as well as country reports examine the policies and culture of university involvement in economic development, relationships between university and industry, and the commercialization of technology first developed at universities. In addition, each chapter provides examples from specific universities in each country from a regional, national, and international comparative perspective. This book includes articles by leading practitioners as well as researchers and will be highly relevant to all those with an interest in innovation studies, organizational studies, regional economics, higher education, public policy and business entrepreneurship.

Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices

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Author :
Publisher : IGI Global
ISBN 13 : 1466640154
Total Pages : 388 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices by : Tripathi, Purnendu

Download or read book Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices written by Tripathi, Purnendu and published by IGI Global. This book was released on 2013-05-31 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although higher education institutes are not typically thought of as a business, colleges and universities utilize marketing strategies in order to compete for students. Information and communication technologies have enhanced and changed the nature and context of communication exchange, allowing for a broader range of competition. Marketing Strategies for Higher Education Institutions: Technological Considerations and Practices provides different aspects of marketing management and technological innovations in all parts of education, including K-12, non-formal, and distance education. Highlighting research studies, experiences, and cases on educational marketing, this book is essential for educational planners, administrators, researchers, and marketing practitioners involved in all aspects of educational development.

Marketing University Outreach Programs

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Author :
Publisher : Routledge
ISBN 13 : 9781560246107
Total Pages : 282 pages
Book Rating : 4.2/5 (461 download)

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Book Synopsis Marketing University Outreach Programs by : Ralph S. Foster

Download or read book Marketing University Outreach Programs written by Ralph S. Foster and published by Routledge. This book was released on 1994 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the successful marketing strategies of programs which have extended the resources of a university to its community. Marketing University Outreach Programs covers all aspects of continuing education program construction and the marketing process for positioning the university into the public. This book begins to eradicate academicians' fears of marketing by showing them a contemporary marketing plan using terminology and examples familiar to them. Seventeen contributors--professors, administrators, and outreach professionals--comprehensively describe the strategies being successfully used to extend the resources of a university to its community through programs of extension, public service, and continuing education. Although many existing models of the education process contain parallels to elements in a generic marketing process, education is not viewed as a consumer product. Even educators may not view themselves as marketers involved in a marketing process. This attitude can place barriers between understanding the marketing process and how it relates to education. Marketing University Outreach Programs helps educators overcome these potential barriers; it explains marketing as a comprehensive process using terminology and examples which university extension and education professionals will find familiar and understandable. Application-oriented, it cites numerous examples of how the marketing process can be put to use immediately. Each chapter explores in-depth a separate segment of the marketing process involved in public university outreach programs: issue-based versus discipline-based programs program delivery and delivery technology funding outreach programs comprehensive promotional strategy customer service long-range planning marketing research information resources future trends model programs This book is of value to the faculty of universities, specifically those in the disciplines with a mandate for professional renewal or recertification (engineering, medicine, education); faculty and professional staff in divisions of continuing education; program leadership in cooperative extension organizations (as well as those in other identifiable university extension units); and faculty affiliated with applied research centers. Members of professional associations focused on higher education outreach can also successfully apply these strategies.

University Technology Transfer

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Publisher : JHU Press
ISBN 13 : 1421437066
Total Pages : 351 pages
Book Rating : 4.4/5 (214 download)

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Book Synopsis University Technology Transfer by : Tom Hockaday

Download or read book University Technology Transfer written by Tom Hockaday and published by JHU Press. This book was released on 2020-04-07 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Demystifying technology transfer—an increasingly important but little-understood aspect of research universities' mission. How do we transfer the brilliance of university research results into new products, services, and medicines to benefit society? University research is creating the technologies of tomorrow in the fields of medicine, engineering, information technology, robotics, and artificial intelligence. These early-stage technologies need investment from existing and new businesses to benefit society. But how do we connect university research outputs with business and investors? This process, Tom Hockaday explains, is what university technology transfer is all about: identifying, protecting, and marketing university research outputs in order to shift opportunities from the university into business. In this detailed introductory book—a comprehensive overview of and guide to the subject—Hockaday, an internationally recognized technology transfer expert, offers up his insider observations, opinions, and suggestions about university technology transfer. He also explains how to develop, strategically operate, and fund university technology transfer offices while behaving in accordance with the central mission of the university. Aimed at people who work in or with university technology transfer offices, as well as anyone who wants to learn the basics of what is involved, University Technology Transfer speaks to a global audience. Tackling a complex topic in clear language, the book reveals the impressive scale of patenting, licensing, and spin-out company creation while also demonstrating that university technology transfer is a commercial activity with benefits that go well beyond the opportunity to make money.

New Strategies in Higher Education Marketing

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Author :
Publisher : Routledge
ISBN 13 : 1136582495
Total Pages : 192 pages
Book Rating : 4.1/5 (365 download)

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Book Synopsis New Strategies in Higher Education Marketing by : James A Burns

Download or read book New Strategies in Higher Education Marketing written by James A Burns and published by Routledge. This book was released on 2012-10-12 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: With rising financial difficulties and declining enrollments, many colleges and universities are finding that they need new and better ways to present and promote themselves to potential students and the general public. New Strategies in Higher Education Marketing contains practical, “how-to” applications of marketing thought and theory for the higher education environment. Written by practitioners for practitioners, this valuable book offers new viewpoints, tools, and creative ways to solve potentially devastating problems through the implementation of marketing. Each chapter is application oriented and cases and situations common to most universities and colleges are discussed to illustrate marketing strategies and techniques to make them more easily understood and readily usable. New Strategies in Higher Education Marketing is divided into four sections: Strategy Research and Promotion Enrollment Services Development. It includes informative chapters on topics including perceptions and proper application of marketing in higher education; fund raising; public relations; coordination of intra-organizational efforts; techniques and methods of gathering information and data; and the challenge and management of student enrollment. Directors, presidents, vice-presidents, and others responsible for or interested in the marketing of a college or university will find a wealth of highly practical information in this book.

International Experience in Developing the Financial Resources of Universities

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Author :
Publisher : Springer Nature
ISBN 13 : 3030788938
Total Pages : 134 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis International Experience in Developing the Financial Resources of Universities by : Abdulrahman Obaid AI-Youbi

Download or read book International Experience in Developing the Financial Resources of Universities written by Abdulrahman Obaid AI-Youbi and published by Springer Nature. This book was released on 2021-10-04 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book aims to present the experiences and visions of several world university leaders, providing strategies and methods used to find various income sources for their institutions. The expansion of a university system requires a corresponding increase in funding. Consequently, university administrators all over the world are in a constant search for additional funds. If higher-level institutions are expected to deliver high-quality education and research, their sustainable funding is crucial to the development of the countries they serve. While governmental sources are a major part of the funding of most universities, economic downturns as in the case of the COVID-19 crisis may reduce governmental contributions in this and cause administrators to look for various alternative sources to help them compete in a global setting. This book offers valuable information and guidance to university leaders and administrators worldwide especially at a time when university budgets are under stress due to the COVID-19 pandemic with its dire financial and economic consequences.

International Marketing of Higher Education

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Publisher : Springer
ISBN 13 : 1137542918
Total Pages : 272 pages
Book Rating : 4.1/5 (375 download)

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Book Synopsis International Marketing of Higher Education by : Terry Wu

Download or read book International Marketing of Higher Education written by Terry Wu and published by Springer. This book was released on 2016-09-15 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines both the theory and applications of marketing higher education in a global environment. Universities and colleges face new challenges in student recruitment and international competition. This book is designed to offer new insights into international marketing of higher education. With declining domestic enrollments and continuing funding cuts, many higher education institutions are exploring new ways to market and promote themselves to international students. Higher education institutions view international students not only as a source of revenue, but also as an integral part of an overall academic strategy. While international students face many destination choices, they normally choose universities and colleges in developed countries such as the US, Canada, UK, Australia, and New Zealand. The international marketing of higher education is of growing importance to universities and colleges today.

From Lab to Market

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Publisher : Springer Science & Business Media
ISBN 13 : 148991143X
Total Pages : 325 pages
Book Rating : 4.4/5 (899 download)

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Book Synopsis From Lab to Market by : S.K. Kassicieh

Download or read book From Lab to Market written by S.K. Kassicieh and published by Springer Science & Business Media. This book was released on 2013-06-29 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: The topic of this book, the commercialization of public-sector technology, continues to grow in importance in the United States and sirnilarsocieties. The issues involved are relevant to many roles including those of policy makers, managers, patent attorneys, licensing agents, and technical staff members of public technology sources. Institutions increasingly involved in the process include federal and other governmentallaboratories and their related agencies, public universities and their state governments, public and private transfer agents and, of course, all the private recipients of public technology. Scarcely a day goes by without a significant event related to technology transfer and commercialization. The popular business press is regularly carrying articles addressing the issues, explaining new initiatives and describing events of notable success or failure.[l] As an example of current important events, the Technology Reinvestment Project (TRP) is forrnu lating its initiatives totransfer public technology and promote technology-based publiclprivate partnerships as a collaboration between the Advanced Research Projects Agency (ARPA), the National Institute of Standards and Technology (NIST), the National Science Foundation (NSF) the National Aeronautics and Space Administration (NASA), and the Department of Energy, Defense Programs (DOE/DP).

A Quantitative Investigation of the Relationship Between Technology Transfer Outreach Programs and Innovation Output at U.S. Research Universities

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Publisher :
ISBN 13 :
Total Pages : 316 pages
Book Rating : 4.:/5 (13 download)

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Book Synopsis A Quantitative Investigation of the Relationship Between Technology Transfer Outreach Programs and Innovation Output at U.S. Research Universities by : Katherine Chou

Download or read book A Quantitative Investigation of the Relationship Between Technology Transfer Outreach Programs and Innovation Output at U.S. Research Universities written by Katherine Chou and published by . This book was released on 2018 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: University administrators regard technology transfer as their "Third Mission," because they benefit from more than a billion dollars in annual revenue stream through technology transfer operations. Technology transfer (TT) is the process by which research intensive universities transfer scientific innovations from an academic institution to companies and receive financial compensations. Although innovator engagement is a critical step towards encouraging innovation output, universities have not paid much attention to outreach programs. While a large body of literature has focused on downstream value-creation of commercialization, it has neglected to investigate the upstream innovation-creation process resulting in limited insights. The purpose of this research study was to build upon work engagement theory and multi-perspective models to investigate the relationship between TT outreach programs and innovation output at U.S. research universities. The research design included a quantitative internet survey method involving 163 U.S. research universities and 223 innovators. Data from the survey were analyzed using inferential statistics and IBM SPSS quantitative software to investigate the relationship and explore innovator engagement phenomenon. By identifying preferred training programs and communication channels, recognition and reward systems, and innovation output, this study aims to inform and guide university officials on effective outreach programs preferred from the perspectives of innovators and TT professionals. The findings indicated innovation output is associated with TT outreach programs. Experienced innovators preferred one-on-one interactions with TT offices to address their specific concerns and utilized up-to-date websites with searchable database at their conveniences. Innovators also expressed time constraint to innovate. Although TTOs recognized face-to-face interaction is an effective channel, budget constraint to have enough work force to manage such interactions is a challenge. Both innovators and TTOs indicated university administrators needed to include TT activities in the promotion and tenure consideration. In conclusion, outreach programs have the potential to increase innovation output for novice innovators that include students. University administrators should consider faculty's technology transfer accomplishments as academic achievements and allow time for faculty to innovate.

Managing University Intellectual Property in the Public Interest

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Publisher : National Academies Press
ISBN 13 : 0309161118
Total Pages : 118 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Managing University Intellectual Property in the Public Interest by : National Research Council

Download or read book Managing University Intellectual Property in the Public Interest written by National Research Council and published by National Academies Press. This book was released on 2011-03-28 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thirty years ago federal policy underwent a major change through the Bayh-Dole Act of 1980, which fostered greater uniformity in the way research agencies treat inventions arising from the work they sponsor. Before the Act, if government agencies funded university research, the funding agency retained ownership of the knowledge and technologies that resulted. However, very little federally funded research was actually commercialized. As a result of the Act's passage, patenting and licensing activity from such research has accelerated. Although the system created by the Act has remained stable, it has generated debate about whether it might impede other forms of knowledge transfer. Concerns have also arisen that universities might prioritize commercialization at the expense of their traditional mission to pursue fundamental knowledge-for example, by steering research away from curiosity-driven topics toward applications that could yield financial returns. To address these concerns, the National Research Council convened a committee of experts from universities, industry, foundations, and similar organizations, as well as scholars of the subject, to review experience and evidence of the technology transfer system's effects and to recommend improvements. The present volume summarizes the committee's principal findings and recommendations.

Global Perspectives on Technology Transfer and Commercialization

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Author :
Publisher : Edward Elgar Publishing
ISBN 13 : 184980978X
Total Pages : 433 pages
Book Rating : 4.8/5 (498 download)

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Book Synopsis Global Perspectives on Technology Transfer and Commercialization by : John Sibley Butler

Download or read book Global Perspectives on Technology Transfer and Commercialization written by John Sibley Butler and published by Edward Elgar Publishing. This book was released on 2011-01-01 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: As we move further into the 21st century, increasing emphasis is being placed on the importance of technology transfer. Through new research and practices, scholars, practitioners and policymakers have made great strides in broadening our understanding and ability to implement technology transfer and commercialization processes. The fruit of that research is collected in this timely volume. Technology transfer is a dynamic area of study that examines traditional topics such as intellectual property management, the management of risk, market identification, the role of public and private labs, and the role of universities. This volume reflects on how government, business and academia influence technology transfer in different countries and how the infrastructure of a country enhances technology and contributes to each country s overall economy. Interpreting and adopting the processes of technology transfer and commercialization or, building innovative ecosystems is critical to seeing success in this digital age. Those leading the surge toward building innovative ecosystems for technology transfer are the fellows of the Institute for Innovation Creativity and Capital (IC2 Institute) at The University of Texas at Austin. Global in its scope of solving market economy problems, for this volume the Institute has focused its lens on accelerated knowledge-based development. Here, scholars from 13 countries come together to critique technology transfer from each of their respective nations. The results of their contributions lend innovative insight to exactly how different nations are working to maximize technology transfer and commercialization in uncertain times. Those with an interest in commercialization and technology transfer, from students to scholars, practitioners to policymakers, will find this important collection of great value.

NASA Tech Briefs

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Author :
Publisher :
ISBN 13 :
Total Pages : 870 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis NASA Tech Briefs by :

Download or read book NASA Tech Briefs written by and published by . This book was released on 1996 with total page 870 pages. Available in PDF, EPUB and Kindle. Book excerpt: