Emerging Issues in Global Marketing

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Author :
Publisher : Springer
ISBN 13 : 3319741292
Total Pages : 387 pages
Book Rating : 4.3/5 (197 download)

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Book Synopsis Emerging Issues in Global Marketing by : James Agarwal

Download or read book Emerging Issues in Global Marketing written by James Agarwal and published by Springer. This book was released on 2018-03-28 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines emerging theories, frameworks, and applications of global marketing for the 21st century. It highlights how global marketing is changing in a globalized and digital economy that is fast increasing in complexity and uncertainty. The traditional approach to global marketing is no longer sufficient to address the emerging issues in global markets. Global companies need to challenge traditional assumptions in global marketing in an era of shifting political, cultural, economic, and technological changes. They need to take a fresh look at the contemporary threats and opportunities in markets, institutions, and technology and how they affect entry and expansion strategies through careful re-calibration of the marketing-mix. This book offers new insights for global marketing that addresses these issues. This book should be an ideal resource to both academic scholars and reflective practitioners globally such as CEOs and chief marketing officers as well as government officials and policy makers interested in formulating strategies/policies for global marketing activities in the face of a globalized and digitized economy. This well-crafted research volume is an excellent addition to the growing literature on new trends in international marketing. The authors present the latest insight on the impact of phenomena such as cross-border e-commerce and digital markets, and they discuss new tools for political risk assessment, international branding and more broadly the reconfiguring of marketing-mix strategies – A powerful reminder that the new global market remains a rugged landscape. - Alain Verbeke, McCaig Research Chair in Management and Editor-in-Chief Journal of International Business Studies, University of Calgary, Canada. Emerging trends in institutions, markets, and societies, along with new technological advances, are redefining the scope and strategy in global marketing. Professors Agarwal and Wu have assembled a remarkable collection of cutting-edge topics and issues that capture the shifting paradigm and contemporary developments in the global marketing field. This is an informative and timely resource that makes a valuable contribution, useful for both scholars and business practitioners of global marketing. - Constantine S. Katsikeas, Arnold Ziff Endowed Research Chair in Marketing & International Management, Editor-in-Chief Journal of International Marketing, University of Leeds, UK. This book presents new and cutting-edge thinking at a time when the traditional views of international marketing need to be scrapped. Convergence forces are creating new opportunities as well as threats on a daily basis, and marketing practitioners as well as scholars must be forewarned as well as forearmed on how to deal with these changes. The real growth is coming from the emerging nations, and the theories that provided sufficient insights ten years ago have been completely outmoded by the ever-accelerating rate of innovation and technological change as well as the pressures to address the needs of all of the firm’s relevant stakeholders. The strategic insights provided here are absolutely invaluable. Don’t miss an opportunity to read this book!! - John B. Ford, Professor of Marketing & International Business, Eminent Scholar & Haislip-Rohrer Fellow, Editor-in-Chief, Journal of Advertising Research, Old Dominion University, USA.

Global emerging issues

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Author :
Publisher : Food & Agriculture Org.
ISBN 13 : 925109991X
Total Pages : 24 pages
Book Rating : 4.2/5 (51 download)

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Book Synopsis Global emerging issues by : Food and Agriculture Organization of the United Nations

Download or read book Global emerging issues written by Food and Agriculture Organization of the United Nations and published by Food & Agriculture Org.. This book was released on 2018-07-18 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International Plant Protection Convention (IPPC) is an international plant health agreement that aims to protect cultivated and wild plants by preventing the introduction and spread of pests. International travel and trade are greater than ever before. As people and commodities move around the world, organisms that present risks to plants travel with them.

Emerging Issues in Sustainable Development

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Publisher : Springer
ISBN 13 : 4431564268
Total Pages : 402 pages
Book Rating : 4.4/5 (315 download)

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Book Synopsis Emerging Issues in Sustainable Development by : Mitsuo Matsushita

Download or read book Emerging Issues in Sustainable Development written by Mitsuo Matsushita and published by Springer. This book was released on 2016-10-05 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book seeks to answer the questions: how do the rules of international treaties on trade and investment apply to the new laws and policies relating to energy-related trade, and do the rules of the multilateral system contribute to or detract from sustainable development? An emerging set of new problems in the law of international trade is how to reconcile the rules of the multilateral trading system with shortages of certain natural resources and the necessity to develop renewable energy resources. The chapters in this book provide a comprehensive analysis of the international trade issues presented by national trade laws and policies with regard to natural resources and energy. This book is about the extent to which we are interpreting existing rules to cover emerging problems and how the rules of the multilateral trading system can be adapted to achieve sustainable development in natural resources and energy. The book begins with a survey of selected national laws relating to recent restrictions on the export of natural resources, both resources used to produce energy as well as natural resources essential for industrial production. After examining the range of such laws in selected important countries, we turn to the application of the rules of the multilateral trading system to such export restrictions. We discuss the major rules of the World Trade Organization (WTO) as well as the natural resources rules in selected regional preferential free trade agreements. While there is not a comprehensive global legal regime on competition law, we believe it is also important to examine how selected national competition laws impact export restrictions on natural resources. This book will be a major contribution to the international dialogue on international economic law issues with respect to trade in natural resources and energy.

Global Trends 2040

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Publisher : Cosimo Reports
ISBN 13 : 9781646794973
Total Pages : 158 pages
Book Rating : 4.7/5 (949 download)

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Book Synopsis Global Trends 2040 by : National Intelligence Council

Download or read book Global Trends 2040 written by National Intelligence Council and published by Cosimo Reports. This book was released on 2021-03 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The ongoing COVID-19 pandemic marks the most significant, singular global disruption since World War II, with health, economic, political, and security implications that will ripple for years to come." -Global Trends 2040 (2021) Global Trends 2040-A More Contested World (2021), released by the US National Intelligence Council, is the latest report in its series of reports starting in 1997 about megatrends and the world's future. This report, strongly influenced by the COVID-19 pandemic, paints a bleak picture of the future and describes a contested, fragmented and turbulent world. It specifically discusses the four main trends that will shape tomorrow's world: - Demographics-by 2040, 1.4 billion people will be added mostly in Africa and South Asia. - Economics-increased government debt and concentrated economic power will escalate problems for the poor and middleclass. - Climate-a hotter world will increase water, food, and health insecurity. - Technology-the emergence of new technologies could both solve and cause problems for human life. Students of trends, policymakers, entrepreneurs, academics, journalists and anyone eager for a glimpse into the next decades, will find this report, with colored graphs, essential reading.

Rethinking Global Political Economy

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Publisher : Routledge
ISBN 13 : 1134381042
Total Pages : 372 pages
Book Rating : 4.1/5 (343 download)

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Book Synopsis Rethinking Global Political Economy by : Kurt Burch

Download or read book Rethinking Global Political Economy written by Kurt Burch and published by Routledge. This book was released on 2004-02-24 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rethinking Global Political Economy contains incisive analysis of history, linguistics, class, culture, empirical data and normative concerns. This important volume presents innovative approaches to fundamental issues in global political economy. Together they provide multiple arguments and avenues for rethinking global political economy in a time of turmoil and system transformation. It will appeal to those interested in seeing new perspectives and healthy heterodoxy in the study of political economy.

Emerging Challenges, Solutions, and Best Practices for Digital Enterprise Transformation

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Publisher : IGI Global
ISBN 13 : 1799885895
Total Pages : 387 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Emerging Challenges, Solutions, and Best Practices for Digital Enterprise Transformation by : Sandhu, Kamaljeet

Download or read book Emerging Challenges, Solutions, and Best Practices for Digital Enterprise Transformation written by Sandhu, Kamaljeet and published by IGI Global. This book was released on 2021-06-18 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: As organizations continue to move towards digital enterprise, the need for digital transformation continues to grow especially due to the COVID-19 pandemic. These impacts will last far into the future, as newer digital technologies continue to be accepted, used, and developed. These digital tools will forever change the face of business and management. However, on the road to digital enterprise transformation there are many successes, difficulties, challenges, and failures. Finding solutions for these issues through strategic thinking and identification of the core issues facing the enterprise is of primary concern. This means modernizing management and strategies around the digital workforce and understanding digital business at various levels. These key areas of digitalization and global challenges, such as those during or derived from the pandemic, are new and unique; They require new knowledge gained from a deep understanding of complex issues that have been examined and the solutions being discovered. Emerging Challenges, Solutions, and Best Practices for Digital Enterprise Transformation explores the key challenges being faced as businesses undergo digital transformation. It provides both solutions and best practices for not only handling and solving these key issues, but for becoming successful in digital enterprise. This includes topics such as security and privacy in technologies, data management, information and communication technologies, and digital marketing, branding, and commerce. This book is ideal for managers, business professionals, government, researchers, students, practitioners, stakeholders, academicians, and anyone else looking to learn about new developments in digital enterprise transformation of business systems from a global perspective.

The Environment and Emerging Development Issues: Volume 1

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Publisher : Clarendon Press
ISBN 13 : 0191544493
Total Pages : 288 pages
Book Rating : 4.1/5 (915 download)

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Book Synopsis The Environment and Emerging Development Issues: Volume 1 by : Partha Dasgupta

Download or read book The Environment and Emerging Development Issues: Volume 1 written by Partha Dasgupta and published by Clarendon Press. This book was released on 1997-03-13 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two and a half billion people are affected directly on a day to day basis by the allocation and use of primary local resources. Yet `official' development economics has concentrated on headline international issues and only recently begun to take account of the dependence of poor countries on their natural resources, the link between acute poverty and environmental degradation, and the problems associated with the management of local common property such as soil and soil cover, water, forests and their products, animals and fisheries. In these volumes, which are part of the WIDER programme on the Economics for the Environment, expert contributors provide a set of authoritative studies of emerging development issues, ranging from foundational matters to case studies, original research (in areas where there has been a paucity of work) to survey papers. They address both analytic and empirical issues on the role of environmental resources in the development process, presenting explanations of existing situations and policies for the future. A wealth of interests and backgrounds is represented, and reflected in the cross-fertilization between papers.

Emerging Issues in International Business Research

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Author :
Publisher : Edward Elgar Publishing
ISBN 13 :
Total Pages : 328 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Emerging Issues in International Business Research by : Masaaki Kotabe

Download or read book Emerging Issues in International Business Research written by Masaaki Kotabe and published by Edward Elgar Publishing. This book was released on 2002 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contributors in international business, multinational management, and marketing examine current research in international business from an issue-oriented approach rather than a functional approach. Themes are the macro-environment, interactions between business and institutions, and competition and strategy. Some topics discussed include regional integration, cultural and financial globalization, intellectual property protection, and multilateral agencies. Business groups, international acquisitions and alliances, and the impact of the Internet on international business are also examined. Material originated at the April 2000 International Business Research Forum. Annotation copyrighted by Book News, Inc., Portland, OR

Emerging Economies and Challenges to Sustainability

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Author :
Publisher : Routledge
ISBN 13 : 1317752538
Total Pages : 312 pages
Book Rating : 4.3/5 (177 download)

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Book Synopsis Emerging Economies and Challenges to Sustainability by : Arve Hansen

Download or read book Emerging Economies and Challenges to Sustainability written by Arve Hansen and published by Routledge. This book was released on 2014-10-10 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rise of emerging economies represents a challenge to traditional global power balances and raises the question of how we can combine sustainability with continued economic growth. Understanding this global shift and its impact on the environment is the paramount contemporary challenge for development-oriented researchers and policy makers alike. This book breaks new ground by combining scholarship on the role of emerging economies with research on sustainable development. The book investigates how the development strategies of emerging economies challenge traditional development theory and sustainability discourses. With regional introductions and original case studies from South Asia, East Asia, Latin America and Sub-Saharan Africa, it discusses how to conceptualise sustainable development in the global race for economic prosperity. What characterises the development strategies of emerging economies, and what challenges are these posing for global sustainable development? How can emerging economies shed light on the global challenges, dilemmas and paradoxes of the relationship between socio-economic improvements and environmental degradation? This book will be a valuable resource for researchers and postgraduates in development studies, geography, economics and environmental studies.

Emerging Issues and Trends in Education

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Publisher : MSU Press
ISBN 13 : 162895311X
Total Pages : 238 pages
Book Rating : 4.6/5 (289 download)

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Book Synopsis Emerging Issues and Trends in Education by : Theodore S. Ransaw

Download or read book Emerging Issues and Trends in Education written by Theodore S. Ransaw and published by MSU Press. This book was released on 2017-08-01 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: As classrooms across the globe become increasingly more diverse, it is imperative that educators understand how to meet the needs of students with varying demographic backgrounds. Emerging Issues and Trends in Education presents case studies from academics who have all at one point been teachers in K–12 classrooms, addressing topics such as STEM as well as global issues related to race, gender education, education policy, and parental engagement. The contributors take an international approach, including research about Nigerian, Chinese, Native American, and Mexican American classrooms. With a focus on multidisciplinary perspectives, Emerging Issues and Trends in Education is reflective of the need to embrace different ways of looking at problems to improve education for all students.

Handbook on Emerging Issues in Corporate Governance

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Author :
Publisher : World Scientific
ISBN 13 : 9814289345
Total Pages : 316 pages
Book Rating : 4.8/5 (142 download)

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Book Synopsis Handbook on Emerging Issues in Corporate Governance by : Alireza Tourani-Rad

Download or read book Handbook on Emerging Issues in Corporate Governance written by Alireza Tourani-Rad and published by World Scientific. This book was released on 2011 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book highlights emerging topics in key areas of corporate governance with special emphasis on traditionally unexplored issues. It also aims to stimulate thinking and debate on vital aspects of practice and approaches to corporate governance. The topics covered in this book deal with timely subjects, written by eminent academics and renowned professionals with outstanding expertise in their respective fields, who bring to fore the latest theories and provide an up-to-date overview of the extant literature on each topic. More importantly, they draw readers attention to implications for future research and developments. The book not only contributes to the academic literature but also improves the decision making of regulators and investors.

Global Innovation in Emerging Economies

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Publisher : Routledge
ISBN 13 : 113684497X
Total Pages : 320 pages
Book Rating : 4.1/5 (368 download)

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Book Synopsis Global Innovation in Emerging Economies by : Prasada Reddy

Download or read book Global Innovation in Emerging Economies written by Prasada Reddy and published by Routledge. This book was released on 2011-02-01 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent decades, there have been significant changes in the way corporate innovation activities are performed. They include changes in the innovation process, flexibility to outsource certain innovation activities, and by far, the most important one, wider choice in the location of innovation. What caught the most attention of is the trend towards globalization of research and development (R&D) and thereby performance of innovation activities away from the home countries. The main concerns relate to the two new trends: First, the multinational corporations (MNCs) locating strategic innovation activities in some countries outside the industrialized world, which can be referred to as ‘emerging economies’; and Second, since 2000, some companies from the emerging economies have started entering the global markets with innovative products and services, developed through their own R&D. Both these new developments have managerial implications for companies and policy implications for the host countries (where such R&D is performed), as well as for the home countries of the companies. Further, innovative products and services resulting from R&D activities in emerging economies seem to better address the needs of consumers at the bottom-of-the-pyramid in other developing countries. This book explores and analyzes these issues. This research presented in Global Innovation in Emerging Economies is applicable to both the industrialized and developing worlds, although from different perspectives – the former would like to prevent relocation of R&D from their countries, and the latter want more of R&D-related investments.

Food Security and Global Environmental Change

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Author :
Publisher : Routledge
ISBN 13 : 1136530886
Total Pages : 386 pages
Book Rating : 4.1/5 (365 download)

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Book Synopsis Food Security and Global Environmental Change by : John Ingram

Download or read book Food Security and Global Environmental Change written by John Ingram and published by Routledge. This book was released on 2012-07-26 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global environmental change (GEC) represents an immediate and unprecedented threat to the food security of hundreds of millions of people, especially those who depend on small-scale agriculture for their livelihoods. As this book shows, at the same time, agriculture and related activities also contribute to GEC by, for example, intensifying greenhouse gas emissions and altering the land surface. Responses aimed at adapting to GEC may have negative consequences for food security, just as measures taken to increase food security may exacerbate GEC. The authors show that this complex and dynamic relationship between GEC and food security is also influenced by additional factors; food systems are heavily influenced by socioeconomic conditions, which in turn are affected by multiple processes such as macro-level economic policies, political conflicts and other important drivers. The book provides a major, accessible synthesis of the current state of knowledge and thinking on the relationships between GEC and food security. Most other books addressing the subject concentrate on the links between climate change and agricultural production, and do not extend to an analysis of the wider food system which underpins food security; this book addresses the broader issues, based on a novel food system concept and stressing the need for actions at a regional, rather than just an international or local, level. It reviews new thinking which has emerged over the last decade, analyses research methods for stakeholder engagement and for undertaking studies at the regional level, and looks forward by reviewing a number of emerging 'hot topics' in the food security-GEC debate which help set new agendas for the research community at large. Published with Earth System Science Partnership, GECAFS and SCOPE

No Ordinary Disruption

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Publisher : PublicAffairs
ISBN 13 : 1610397622
Total Pages : 256 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis No Ordinary Disruption by : Richard Dobbs

Download or read book No Ordinary Disruption written by Richard Dobbs and published by PublicAffairs. This book was released on 2016-08-30 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our intuition on how the world works could well be wrong. We are surprised when new competitors burst on the scene, or businesses protected by large and deep moats find their defenses easily breached, or vast new markets are conjured from nothing. Trend lines resemble saw-tooth mountain ridges. The world not only feels different. The data tell us it is different. Based on years of research by the directors of the McKinsey Global Institute, No Ordinary Disruption: The Four Forces Breaking all the Trends is a timely and important analysis of how we need to reset our intuition as a result of four forces colliding and transforming the global economy: the rise of emerging markets, the accelerating impact of technology on the natural forces of market competition, an aging world population, and accelerating flows of trade, capital and people. Our intuitions formed during a uniquely benign period for the world economy -- often termed the Great Moderation. Asset prices were rising, cost of capital was falling, labour and resources were abundant, and generation after generation was growing up more prosperous than their parents. But the Great Moderation has gone. The cost of capital may rise. The price of everything from grain to steel may become more volatile. The world's labor force could shrink. Individuals, particularly those with low job skills, are at risk of growing up poorer than their parents. What sets No Ordinary Disruption apart is depth of analysis combined with lively writing informed by surprising, memorable insights that enable us to quickly grasp the disruptive forces at work. For evidence of the shift to emerging markets, consider the startling fact that, by 2025, a single regional city in China -- Tianjin -- will have a GDP equal to that of the Sweden, of that, in the decades ahead, half of the world's economic growth will come from 440 cities including Kumasi in Ghana or Santa Carina in Brazil that most executives today would be hard-pressed to locate on a map. What we are now seeing is no ordinary disruption but the new facts of business life -- facts that require executives and leaders at all levels to reset their operating assumptions and management intuition.

Global Productivity

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Publisher : World Bank Publications
ISBN 13 : 1464816093
Total Pages : 552 pages
Book Rating : 4.4/5 (648 download)

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Book Synopsis Global Productivity by : Alistair Dieppe

Download or read book Global Productivity written by Alistair Dieppe and published by World Bank Publications. This book was released on 2021-06-09 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: The COVID-19 pandemic struck the global economy after a decade that featured a broad-based slowdown in productivity growth. Global Productivity: Trends, Drivers, and Policies presents the first comprehensive analysis of the evolution and drivers of productivity growth, examines the effects of COVID-19 on productivity, and discusses a wide range of policies needed to rekindle productivity growth. The book also provides a far-reaching data set of multiple measures of productivity for up to 164 advanced economies and emerging market and developing economies, and it introduces a new sectoral database of productivity. The World Bank has created an extraordinary book on productivity, covering a large group of countries and using a wide variety of data sources. There is an emphasis on emerging and developing economies, whereas the prior literature has concentrated on developed economies. The book seeks to understand growth patterns and quantify the role of (among other things) the reallocation of factors, technological change, and the impact of natural disasters, including the COVID-19 pandemic. This book is must-reading for specialists in emerging economies but also provides deep insights for anyone interested in economic growth and productivity. Martin Neil Baily Senior Fellow, The Brookings Institution Former Chair, U.S. President’s Council of Economic Advisers This is an important book at a critical time. As the book notes, global productivity growth had already been slowing prior to the COVID-19 pandemic and collapses with the pandemic. If we want an effective recovery, we have to understand what was driving these long-run trends. The book presents a novel global approach to examining the levels, growth rates, and drivers of productivity growth. For anyone wanting to understand or influence productivity growth, this is an essential read. Nicholas Bloom William D. Eberle Professor of Economics, Stanford University The COVID-19 pandemic hit a global economy that was already struggling with an adverse pre-existing condition—slow productivity growth. This extraordinarily valuable and timely book brings considerable new evidence that shows the broad-based, long-standing nature of the slowdown. It is comprehensive, with an exceptional focus on emerging market and developing economies. Importantly, it shows how severe disasters (of which COVID-19 is just the latest) typically harm productivity. There are no silver bullets, but the book suggests sensible strategies to improve growth prospects. John Fernald Schroders Chaired Professor of European Competitiveness and Reform and Professor of Economics, INSEAD

Global Food Security

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Publisher :
ISBN 13 : 9781626181922
Total Pages : 0 pages
Book Rating : 4.1/5 (819 download)

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Book Synopsis Global Food Security by : Munir A. Hanjra

Download or read book Global Food Security written by Munir A. Hanjra and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global food security remains at ever greater risk. This is true despite greater concerns and robust actions by world political leaders such as the G8 Summit and other stakeholders world-wide. Pro-active public policies and programs are needed for enhancing food security and ending world hunger and poverty. This book spans the globe presenting leading research in food security and economic implications. Topics discussed include: a systemic approach to food security in agrarian societies; impacts of climate change on agriculture and its implications for food security; impacts of climate change on artisanal fisheries; crop holidays -- emerging issues of food security in India; the impacts of HIV/AIDS and household food security; affordable micro irrigation-based vegetable farming for income, employment and food security; informal sector employment and food security; adoption of wheat production technologies; and gender mainstreaming in food security and pro-poor programs. It offers synthesis, lessons, and policy implications for Africa and Asia. This book also provides an exciting agenda for future research and collaboration on the important issue of global food security over the coming years.

International Schooling and Education in the 'New Era'

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Publisher : Emerald Group Publishing
ISBN 13 : 1787695433
Total Pages : 138 pages
Book Rating : 4.7/5 (876 download)

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Book Synopsis International Schooling and Education in the 'New Era' by : Tristan Bunnell

Download or read book International Schooling and Education in the 'New Era' written by Tristan Bunnell and published by Emerald Group Publishing. This book was released on 2019-03-06 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book looks to ask critical questions about the driving force behind the growth of 'International Education' and 'international Schooling' and offers an original 'demand-supply' framework for understanding this expansion.