Global Applications Of The Internet Of Things In Digital Marketing

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Global Applications of the Internet of Things in Digital Marketing

Author : Naim, Arshi
Publisher : IGI Global
ISBN 13 : 1668481685
Total Pages : 433 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Global Applications of the Internet of Things in Digital Marketing by : Naim, Arshi

Download or read book Global Applications of the Internet of Things in Digital Marketing written by Naim, Arshi and published by IGI Global. This book was released on 2023-05-23 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s modern world, it is essential for businesses to remain competitive and up to date on the latest technology that can support their processes. The use of the internet of things (IoT) in marketing, particularly in digital marketing, is an evolving field that requires further study to better understand its potential. Global Applications of the Internet of Things in Digital Marketing focuses on the applications of IoT in customizing content and developing a data-based marketing framework that helps marketers create different experiences in bridging the digital and physical world, develop a closer connection with the consumers, and provide highly contextual and tailored messages to consumers. Covering key topics such as brand image, social media, and website development, this premier reference source is ideal for business owners, managers, marketers, researchers, scholars, academicians, practitioners, instructors, and students.

Global Applications of the Internet of Things in Digital Marketing

Author : Arshi Naim
Publisher :
ISBN 13 : 9781668481677
Total Pages : 0 pages
Book Rating : 4.4/5 (816 download)

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Book Synopsis Global Applications of the Internet of Things in Digital Marketing by : Arshi Naim

Download or read book Global Applications of the Internet of Things in Digital Marketing written by Arshi Naim and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book will answer the questions on applications of IoT communications between marketers and consumers, how to monitor their interaction and what information should be given to the consumers. The book will provide benefits to marketers in building brand awareness to expand customer base and enter new markets, Generate leads for the business, To engage and provide valuable information, Generate sales via online or offline channels. The book links the industry with academia by providing useful insights on how to improve businesses' ability to create and customize customer value and loyalty. Covering topics including e-commerce, mobile marketing, website development, and physical customer experiences"--

Smart Marketing With the Internet of Things

Author : Simões, Dora
Publisher : IGI Global
ISBN 13 : 1522557644
Total Pages : 323 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Smart Marketing With the Internet of Things by : Simões, Dora

Download or read book Smart Marketing With the Internet of Things written by Simões, Dora and published by IGI Global. This book was released on 2018-07-20 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: The internet of things (IoT) enhances customer experience, increases the amount of data gained through connected devices, and widens the scope of analytics. This provides a range of exciting marketing possibilities such as selling existing products and services more effectively, delivering truly personalized customer experiences, and potentially creating new products and services. Smart Marketing With the Internet of Things is an essential reference source that discusses the use of the internet of things in marketing, as well as its importance in enhancing the customer experience. Featuring research on topics such as augmented reality, sensor networks, and wearable technology, this book is ideally designed for business professionals, marketing managers, marketing strategists, academicians, researchers, and graduate-level students seeking coverage on the use of IoT in enhancing customer marketing outcomes.

Digital Influence on Consumer Habits

Author : Nripendra Singh
Publisher : Emerald Group Publishing
ISBN 13 : 1804553425
Total Pages : 205 pages
Book Rating : 4.8/5 (45 download)

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Book Synopsis Digital Influence on Consumer Habits by : Nripendra Singh

Download or read book Digital Influence on Consumer Habits written by Nripendra Singh and published by Emerald Group Publishing. This book was released on 2024-04-23 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: Readers will learn service quality, peer pressure, online reviewers’ effect in the digital environment to aid in understanding the various risks and challenges involved in the digital environment, with examples of changing business and consumer scenario case studies as a result of Digital Transformation.

Human Perspectives of Industry 4.0 Organizations

Author : Sonia Umair
Publisher : CRC Press
ISBN 13 : 1040094031
Total Pages : 334 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Human Perspectives of Industry 4.0 Organizations by : Sonia Umair

Download or read book Human Perspectives of Industry 4.0 Organizations written by Sonia Umair and published by CRC Press. This book was released on 2024-08-26 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainability is a global issue and, with the advent of further legislation to make organizations "greener," companies are keen to promote sustainable performance to survive in the market. Using the facets of Industry 4.0, companies can become leaner and cleaner and measure their performance more effectively. This book reveals the sustainable innovations that organizations are undertaking because of Industry 4.0. This book focuses on sophisticated aspects of how to make products tailor-made to suit specific requirements. It seeks to understand the status of sustainable performance that is impacted by different aspects related to human factors and concludes with detailing the future needs of businesses and potential trends. The book allows the reader to develop a deeper view of sustainability and organizational problems and to bridge the gap between theory and practice. Each chapter contains a self-contained study of a business and the decisions made to improve performance and is supported with tables, charts, and illustrations, and a wide list of bibliographic references. Human Perspectives of Industry 4.0 Organizations will be of interest to students, graduates, researchers, and practitioners in the fields of logistics, supply chain management, management, leadership, organization, and sustainability, plus those interested in Industry 4.0 more generally. It will appeal to students in graduate programs covering sustainable aspects of business, management, supply chain management, and industrial engineering.

XAI Based Intelligent Systems for Society 5.0

Author : Fadi Al-Turjman
Publisher : Elsevier
ISBN 13 : 0323957846
Total Pages : 428 pages
Book Rating : 4.3/5 (239 download)

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Book Synopsis XAI Based Intelligent Systems for Society 5.0 by : Fadi Al-Turjman

Download or read book XAI Based Intelligent Systems for Society 5.0 written by Fadi Al-Turjman and published by Elsevier. This book was released on 2023-11-01 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: XAI Based Intelligent Systems for Society 5.0 focuses on the development and analysis of Explainable Artificial Intelligence (XAI)-based models and intelligent systems that can be utilized for Society 5.0—characterized by a knowledge intensive, data driven, and non-monetary society. The book delves into the issues of transparency, explainability, data fusion, and interpretability, which are significant for the development of a super smart society and are addressed through XAI-based models and techniques. XAI-based deep learning models, fuzzy and hybrid intelligent systems, expert systems, and intrinsic explainable models in the context of Society 5.0 are presented in detail. The book also addresses—using XAI-based intelligent techniques—the privacy issues intrinsic in storing huge amounts of data or information in virtual space. The concept of Responsible AI, which is at the core of the future direction of XAI for Society 5.0, is also explored in this book. Finally, the application areas of XAI, including relevant case studies, are presented in the concluding chapter. This book serves as a valuable resource for graduate/post graduate students, academicians, analysts, computer scientists, engineers, researchers, professionals, and other personnel working in the area of artificial intelligence, machine learning, and intelligent systems, who are interested in creating a people-centric smart society. Defines the basic terminology and concepts surrounding explainability and related topics to bring coherence to the field Focuses on what techniques are available to improve explainability and how explainability can progress society Offers a broad range of topics, addressing multiple facets of XAI within the context of Society 5.0

HR Analytics in an Era of Rapid Automation

Author : Yadav, Radha
Publisher : IGI Global
ISBN 13 : 1668489449
Total Pages : 375 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis HR Analytics in an Era of Rapid Automation by : Yadav, Radha

Download or read book HR Analytics in an Era of Rapid Automation written by Yadav, Radha and published by IGI Global. This book was released on 2023-08-01 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: Human Resources (HR) departments often have significant data sets related to employees and positions within their organizations, but optimizing use of this data can present challenges. As the business world rapidly transforms due to technological advancements, experts within the HR domain must learn to effectively use data to improve workforce performance and assist with strategic decisions. A comprehensive understanding of HR analytics and its multiple levels, ranging from descriptive to perspective, can emphasize how the data can support, track, and monitor employee performance, culture, turnover rate, and absenteeism. HR Analytics in an Era of Rapid Automation is a valuable guide for academics, researchers, and practitioners interested in the latest developments in HR analytics. It covers relevant theories and conceptual models based on quantitative and qualitative findings and emphasizes the importance of utilizing HR analytics for sustainable decision making. With a focus on recruitment analytics, talent acquisition, employee performance analytics, and more, this book provides practical solutions to the challenges facing HR professionals in the rapidly changing business world. By highlighting the value of people and HR analytics for business success, this book offers several solutions for the analysis of challenges facing HR professionals today.

Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing

Author : El-Gohary, Hatem
Publisher : IGI Global
ISBN 13 : 1799871940
Total Pages : 471 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing by : El-Gohary, Hatem

Download or read book Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing written by El-Gohary, Hatem and published by IGI Global. This book was released on 2021-06-25 with total page 471 pages. Available in PDF, EPUB and Kindle. Book excerpt: The business world today is changing enormously due to many factors that affect every element of the business cycle worldwide. From globalization to recession, in addition to other environmental forces, companies today face numerous challenges that have a great impact on business. Among the factors that are affecting the current way business is conducted are the emergence of marketing tools including the internet, internet of things (IoT), virtual reality, mobile applications, social media, electronic word of mouth (eWoM), artificial intelligence, digital marketing, and more that have a great impact not only on customers but also on companies. It is imperative for businesses to embrace the utilization of these tools in order to expand their customer base and provide unique, successful consumer experiences. The Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing provides comprehensive coverage of current global marketing trends related to the use of technology. The book links the industry with academia by providing useful insights on how to improve businesses’ ability to create and customize customer value and loyalty. Covering topics including e-commerce, mobile marketing, website development, and phygital customer experiences, this book is essential for marketers, brand managers, advertisers, IT consultants and specialists, customer relations officers, managers, practitioners, business owners, marketing and business associations, students, researchers, and academicians interested in incorporating the latest technologies and marketing strategies into their businesses and studies.

AI Applications for Business, Medical, and Agricultural Sustainability

Author : Naim, Arshi
Publisher : IGI Global
ISBN 13 :
Total Pages : 339 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis AI Applications for Business, Medical, and Agricultural Sustainability by : Naim, Arshi

Download or read book AI Applications for Business, Medical, and Agricultural Sustainability written by Naim, Arshi and published by IGI Global. This book was released on 2024-03-07 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Climate change, natural resource depletion, and unsustainable agricultural practices pose unprecedented challenges to our planet. The increasing environmental footprint of computer networks, communication systems, and other IT infrastructures exacerbates these issues, contributing significantly to energy consumption and greenhouse gas emissions. Without innovative solutions, these challenges will continue to escalate, threatening the sustainability of our planet for future generations. AI Applications for Business, Medical, and Agricultural Sustainability offers a comprehensive solution by harnessing the power of Artificial Intelligence (AI) and High-Performance Computing (HPC). This book is ideal for educators, environmentalists, industry professionals, researchers, and academics. By introducing new energy models, algorithms, and methodologies, the book provides a roadmap for developing next-generation computing and communication infrastructures that are environmentally sustainable.

Smart and Sustainable Interactive Marketing

Author : Irani, Hamid Reza
Publisher : IGI Global
ISBN 13 :
Total Pages : 335 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Smart and Sustainable Interactive Marketing by : Irani, Hamid Reza

Download or read book Smart and Sustainable Interactive Marketing written by Irani, Hamid Reza and published by IGI Global. This book was released on 2024-01-22 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's world, sustainability is no longer just a buzzword; it is a fundamental concern for businesses seeking to thrive. Traditional marketing strategies often fall short of aligning with the values and expectations of today's socially conscious consumers. Marketers are grappling with the issue of reconciling traditional marketing with the demands of the modern, environmentally conscious consumers. The marketing landscape is rapidly evolving, and businesses are challenged to embrace sustainability while leveraging transformative digital technologies. Smart and Sustainable Interactive Marketing is designed to address this very challenge. This book recognizes this issue as the first step toward its resolution. It delves into the intricate dimensions and features of sustainable marketing, shedding light on how it can harmonize with the contemporary economy and the principles of sustainable development. The book identifies the need for transformation and integration of digital technologies, such as artificial intelligence, to bridge the gap between traditional marketing and sustainability.

Artificial Intelligence of Things for Achieving Sustainable Development Goals

Author : Sanjay Misra
Publisher : Springer Nature
ISBN 13 : 3031534336
Total Pages : 394 pages
Book Rating : 4.0/5 (315 download)

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Book Synopsis Artificial Intelligence of Things for Achieving Sustainable Development Goals by : Sanjay Misra

Download or read book Artificial Intelligence of Things for Achieving Sustainable Development Goals written by Sanjay Misra and published by Springer Nature. This book was released on with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Harnessing High-Performance Computing and AI for Environmental Sustainability

Author : Naim, Arshi
Publisher : IGI Global
ISBN 13 :
Total Pages : 422 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Harnessing High-Performance Computing and AI for Environmental Sustainability by : Naim, Arshi

Download or read book Harnessing High-Performance Computing and AI for Environmental Sustainability written by Naim, Arshi and published by IGI Global. This book was released on 2024-05-15 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world is addressing the insistent challenge of climate change, and the need for innovative solutions has become paramount. In this period of technical developments, artificial intelligence (AI) has emerged as a powerful instrument with enormous prospects to combat climate change and other environmental subjects. AI's ability to process vast amounts of data, identify patterns, and make intelligent predictions offers unprecedented opportunities to tackle this global crisis. High-Performance Computing (HPC) or super-computing environments address these large and complex challenges with individual nodes (computers) working together in a cluster (connected group) to perform massive amounts of computing in a short period. Creating and removing these clusters is often automated in the cloud to reduce costs. Computer networks, communication systems, and other IT infrastructures have a growing environmental footprint due to significant energy consumption and greenhouse gas emissions. To address this seemingly self-defeating conundrum, and create a truly sustainable environment, new energy models, algorithms, methodologies, platforms, tools, and systems are required to support next-generation computing and communication infrastructures. Harnessing High-Performance Computing and AI for Environmental Sustainability navigates through AI-driven solutions from sustainable agriculture and land management to energy optimization and smart grids. It unveils how AI algorithms can analyze colossal datasets, offering unprecedented insights into climate modeling, weather prediction, and long-term climate trends. Integrating AI-powered optimization algorithms revolutionizes energy systems, propelling the transition towards a low-carbon future by reducing greenhouse gas emissions and enhancing efficiency. This book is ideal for educators, environmentalists, industry professionals, and researchers alike, and it explores the ethical dimensions and policies surrounding AI's contribution to environmental development.

Entrepreneurial Strategies for the Internationalization and Digitalization of SMEs

Author : Rafiki, Ahmad
Publisher : IGI Global
ISBN 13 :
Total Pages : 528 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Entrepreneurial Strategies for the Internationalization and Digitalization of SMEs by : Rafiki, Ahmad

Download or read book Entrepreneurial Strategies for the Internationalization and Digitalization of SMEs written by Rafiki, Ahmad and published by IGI Global. This book was released on 2024-07-22 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: As small and medium-sized enterprises (SMEs) continue to grow and expand their operations globally, the choices around internationalization and digitalization have become increasingly crucial for business owners to consider. The challenges inherent in expanding operations globally and embracing digital technologies, which demand substantial investment and preparation, pose formidable obstacles. Furthermore, the prevailing mindset prioritizes profit maximization, neglecting the urgent need for environmentally concerned outputs. This critical juncture calls for a transformative solution that addresses the intricacies of international business and digital operations and champions sustainable practices for the future. Entrepreneurial Strategies for the Internationalization and Digitalization of SMEs is a comprehensive guide meticulously crafted to tackle the pressing issues SMEs face today. The book presents a nuanced exploration of internationalization and digitalization, unraveling concepts, methods, strategies, and models crucial for navigating this complex terrain. Through an innovative lens, it redefines entrepreneurship by intertwining it with green achievements, advocating for sustainable outcomes that resonate with the growing global call for environmental responsibility. The book serves as a compass for change, offering readers a robust reference for implementing transformative strategies and models aligned with the dual objectives of enhancing business operations and fostering environmental sustainability.

Global Practices on Effective Talent Acquisition and Retention

Author : Christiansen, Bryan
Publisher : IGI Global
ISBN 13 :
Total Pages : 554 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Global Practices on Effective Talent Acquisition and Retention by : Christiansen, Bryan

Download or read book Global Practices on Effective Talent Acquisition and Retention written by Christiansen, Bryan and published by IGI Global. This book was released on 2024-06-03 with total page 554 pages. Available in PDF, EPUB and Kindle. Book excerpt: Studies have indicated that employers across the globe face difficulties in filling critical roles, sparking a worldwide "war for talent." This talent war, once a temporary market condition, has now solidified into the "New Normal." Leaders recognize that success in this era demands the construction of optimal teams for strategic competitive advantage amid global uncertainty and hypercompetition. As explored in detail within the pages of Global Practices on Effective Talent Acquisition and Retention, this book serves as an indispensable guide for scholars and practitioners navigating the intricacies of talent management in the current global scenario. This project aspires to create a comprehensive reference material delving into diverse aspects of current global talent realities. It aims to provide scholars and practitioners with recent empirical, practical, and theoretical research on talent acquisition and retention practices worldwide. The emphasis is on sustainable practices that drive organizational success across multiple industries. The impact of this publication will resonate in both application and the direction of future research.

Hydroponics

Author : Nitish Kumar
Publisher : Springer Nature
ISBN 13 : 1071639935
Total Pages : 388 pages
Book Rating : 4.0/5 (716 download)

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Book Synopsis Hydroponics by : Nitish Kumar

Download or read book Hydroponics written by Nitish Kumar and published by Springer Nature. This book was released on with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Data Visualization Tools for Business Applications

Author : Muniasamy, M. Anandhavalli
Publisher : IGI Global
ISBN 13 :
Total Pages : 482 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Data Visualization Tools for Business Applications by : Muniasamy, M. Anandhavalli

Download or read book Data Visualization Tools for Business Applications written by Muniasamy, M. Anandhavalli and published by IGI Global. This book was released on 2024-09-13 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s data-driven business landscape, the ability to extract insights and communicate complex information effectively is paramount. Data visualization has emerged as a powerful tool for businesses to make informed decisions, uncover patterns, and present findings in a compelling manner. From executives seeking strategic insights to analysts delving into operational data, the demand for intuitive and informative visualizations spans across all levels of an organization. Data Visualization Tools for Business Applications comprehensively equips professionals with the knowledge and skills necessary to leverage data visualization tools effectively. Through a blend of theory and hands-on case studies, this book explores a wide range of data visualization tools, techniques, and methodologies. Covering topics such as business analytics, cyber security, and financial reporting, this book is an essential resource for business executives and leaders, marketing professionals, data scientists, entrepreneurs, academicians, educators, students, decision-makers and stakeholders, and more.

Social Media Strategies for Tourism Interactivity

Author : Ramos, Célia M.Q.
Publisher : IGI Global
ISBN 13 :
Total Pages : 367 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Social Media Strategies for Tourism Interactivity by : Ramos, Célia M.Q.

Download or read book Social Media Strategies for Tourism Interactivity written by Ramos, Célia M.Q. and published by IGI Global. This book was released on 2024-04-15 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: The global tourism industry stands at a crossroads, facing unprecedented challenges that demand immediate attention. Despite its undeniable economic significance, the sector has weathered various crises, prompting a critical reevaluation of its traditional modus operandi. Decision-makers grapple with the urgent need for a transformative approach, questioning how best to navigate the complex web of issues threatening the industry's stability. The convergence of evolving tourist behaviors, uncertainties related to new trends, and the escalating pressure for sustainability creates a pressing need for collaborative, tech-driven strategies to reshape the future of tourism management. Social Media Strategies for Tourism Interactivity emerges as a pivotal resource in this tumultuous landscape. Within the pages of this book, a strategic guide unfolds for decision-makers seeking to thrive in the face of challenges. By delving into the current trends of cooperative competition among traditional micro, small, and medium-sized enterprises (TSMEs), the book advocates for a transformative approach that leverages technological advancements and digitalization. It explores how these strategies can lead to more efficient resource utilization, rapid adaptation to changing tourism demands, and a sustainable balance that aligns with contemporary concerns. In the context of rapid change, this book becomes an essential tool, offering practical and visionary solutions for the substantial challenges of the tourism industry.