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Glencoe Marketing Series Hospitality Tourism Student Edition
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Book Synopsis Glencoe Marketing Series: Hospitality & Tourism, Student Edition by : McGraw-Hill Education
Download or read book Glencoe Marketing Series: Hospitality & Tourism, Student Edition written by McGraw-Hill Education and published by McGraw-Hill Education. This book was released on 2005-02-17 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Glencoe Marketing: Hospitality & Tourism focuses on various marketing aspects of the hospitality and tourism industry. Developed to meet state standards and objectives, the Glencoe Marketing Series books have been developed for secondary students taking Marketing II courses. Designed as stand-alone, semester-length texts, books in the Glencoe Marketing Series also function as supplemental texts for Marketing I courses that may use Marketing Essentials.
Book Synopsis Marketing in Food, Hospitality, Tourism and Events by : Richard Tresidder
Download or read book Marketing in Food, Hospitality, Tourism and Events written by Richard Tresidder and published by Goodfellow Publishers Ltd. This book was released on 2012-05-31 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique and critical insight into the marketing process and begins a debate about the nature of the contemporary Food, Tourism, Events & Hospitality Industries. It takes the reader through a logical and critical examination of key marketing debates, theories and approaches to encourage readers to explore their own thoughts, ideas and opinions.
Book Synopsis Entrepreneurship: Career Competencies in Marketing Series, Text-Workbook by : Richard Lynch
Download or read book Entrepreneurship: Career Competencies in Marketing Series, Text-Workbook written by Richard Lynch and published by Glencoe/McGraw-Hill. This book was released on 1990-04-13 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: This competency-based series is designed to give students a competitive advantage as they market themselves to potential employers. Fulfillment of customers' wants and needs at a fair profit is the focus of each text-workbook.
Download or read book Sport Marketing written by Windy Dees and published by Human Kinetics. This book was released on 2021-03-12 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book helps students prepare for careers in the fast-paced world of sport marketing, as well as provides a resource for practitioners looking for the latest information in the field. The book offers abundant examples of the latest issues in the competitive marketplace"--
Book Synopsis Global Alliances in Tourism and Hospitality Management by : John C. Crotts
Download or read book Global Alliances in Tourism and Hospitality Management written by John C. Crotts and published by Psychology Press. This book was released on 2000 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Co-published as International Journal of Hospitality and Tourism Administration; v.1, no.1. Annotation copyrighted by Book News Inc., Portland, OR
Book Synopsis Cross-Cultural Aspects of Tourism and Hospitality by : Erdogan Koc
Download or read book Cross-Cultural Aspects of Tourism and Hospitality written by Erdogan Koc and published by Routledge. This book was released on 2020-09-03 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cross-Cultural Aspects of Tourism and Hospitality is the first textbook to offer students, lecturers, researchers and practitioners a comprehensive guide to the influence of culture on service providers as well as on customers, affecting both the supply and the demand sides of the industry – organisational behaviour, and human resource management, and marketing and consumer behaviour. Given the need for delivering superior customer value, understanding different cultures from both demand and supply sides of tourism and hospitality and the impact of culture on these international industries is an essential part of all students’ and practitioners’ learning and development. This book takes a research-based approach critically reviewing seminal cultural theories and evaluating how these influence employee and customer behaviour in service encounters, marketing, and management processes and activities. Individual chapters cover a diverse range of cultural aspects including intercultural competence and intercultural sensitivity, uncertainty and risk avoidance, context in communication, power distance, indulgence and restraint, time orientation, gender, assertiveness, individualism and collectivism, performance orientation, and humane orientation. This book integrates international case studies throughout to show the application of theory, includes self-test questions, activities, further reading, and a set of PowerPoint slides to accompany each chapter. This will be essential reading for all students, lecturers, researchers and practitioners and future managers in the fields of Tourism and Hospitality.
Book Synopsis Marketing Essentials by : Lois Farese
Download or read book Marketing Essentials written by Lois Farese and published by Simon & Schuster Books For Young Readers. This book was released on 1990-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Considered the nation number one marketing program, Marketing Essentials is the essential text for introducing students to the skills, strategies, and topics that make up the ever-changing world of marketing. It effectively captures the excitement of this fast-paced discipline with engrossing narrative, engaging graphics, and real-life case studies.
Book Synopsis Cases in Marketing Management by : Kenneth E. Clow
Download or read book Cases in Marketing Management written by Kenneth E. Clow and published by SAGE Publications. This book was released on 2011-03-28 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive collection of 38 cases selected from Ivey Publishing helps students understand the complex issues that marketing professionals deal with on a regular basis. The cases were chosen to help students apply conceptual, strategic thinking to issues in marketing management, as well as provide them with more practical operational ideas and methods. Cases were chosen from around the world, from small and large corporations, and include household names such as Twitter, Best Buy, Ruth's Chris, and Kraft Foods. The majority of the cases are very recent (from 2009 or later). Each chapter begins with an introductory review of the topic area prior to the set of cases, and questions are included after each case to help students to think critically about the material. Cases in Marketing Management is edited by Kenneth E. Clow and Donald Baack, and follows the structure and goals of their textbook Marketing Management: A Customer-Oriented Approach. It can also be used as a stand-alone text, or as a supplement to any other marketing management textbook, for instructors who want to more clearly connect theory and practice to actual cases.
Book Synopsis Entering the World of Work, Student Edition by : McGraw-Hill
Download or read book Entering the World of Work, Student Edition written by McGraw-Hill and published by McGraw-Hill Education. This book was released on 2006-01-01 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: Created to help students with special needs develop the skills they need to succeed in their careers and in life, Entering the World of Work focuses on career issues, money management, and balancing work and personal life.
Book Synopsis Current Issues in Hospitality and Tourism by : A. Zainal
Download or read book Current Issues in Hospitality and Tourism written by A. Zainal and published by CRC Press. This book was released on 2012-08-22 with total page 668 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globally the hospitality and tourism industry is evolving and undergoing radical changes. The past practices are now advancing through the rapid development of knowledge and skills acquired to adapt and create innovations in various ways. Hence, it is imperative that we have an understanding of the present issues so that we are able to remedy problems on the horizon. Current Issues in Hospitality and Tourism: Research and Innovations is a complilation of research in the broad realm of hospitality and tourism. This book is divided into eight sections covering the following broad themes: – Training and education (hospitality students learning); – Organization and management (practical issues and current trends in the hotel, catering and tourism industry); – Product and food innovation; – Marketing; – Islamic hospitality and tourism issues; – Gastronomy; – Current trends; – Tourism The contributions, from different parts of the globe, present a new outlook for future research, including theoretical revelations and innovations, environmental and cultural exploration aspects, tourist destinations and other recreation and ecotourism aspects of the hospitality and tourism industry. Current Issues in Hospitality and Tourism: Research and Innovations will be useful as a reference for academics, industry practitioners and policy makers, and for those with research interests in the fields of hotels, tourism, catering and gastronomy.
Book Synopsis Experiencing Persian Heritage by : Antónia Correia
Download or read book Experiencing Persian Heritage written by Antónia Correia and published by Emerald Group Publishing. This book was released on 2019-09-06 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book analyses new perspectives and challenges for the development of tourism and hospitality in emerging international destinations, based on Iran as a heritage destination.
Book Synopsis Driving Consumer Engagement in Social Media by : Anna Bianchi
Download or read book Driving Consumer Engagement in Social Media written by Anna Bianchi and published by Routledge. This book was released on 2020-12-10 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates how marketing communications in social networks influence electronic word of mouth, including an examination of brand type and geographic market. It focuses on motivations and reveals why people exchange opinions about brands, products and services in the digital environment. It is written for scholars and researchers within the fields of marketing and communication.
Book Synopsis Global Tourism by : William F. Theobald
Download or read book Global Tourism written by William F. Theobald and published by Routledge. This book was released on 2012-06-14 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pressure on national and local governments to rapidly develop their tourism potential to meet demand and produce benefits, makes it more essential than ever to plan carefully and consider the human and environmental impacts of tourism development. That is why, as Secretary-General of the World Tourism Organization, I am pleased to see the serious analysis of the problems and prospects of the tourism sector as presented in this third edition. -- Francesco Frangialli, Secretary-General, World Tourism Organization Now in its third edition, Global Tourism draws on the insight of thirty-nine contributors to chronicle and foresee the effects of tourism on contemporary society. Contributors provide interdisciplinary, international perspectives on the critical questions, problems, and opportunities facing the tourism industry. Invaluable to academics and professionals alike, Global Tourism offers a comprehensive exploration of the key issues in tourism. Authors draw on their individual insights to assess and critique contemporary tourism and take a view of the future. Fully revised and re-developed, new chapters examine: * The future of tourism * Difference in travel characteristics of significant travel segments * Sustainability standards in the global economy * Crisis management in tourist destinations * Tourism and social identities * Tourism, mobility, and global communities CONTRIBUTORS INCLUDE: Brian Archer (University of Surrey), Gurhan Aktas (T.C. Dokuz Eylul University), Bill Bramwell (Sheffield Hallam University), Peter M Burns (University of Brighton), Nancy E. Chesworth (Mount St. Vincent University), Tim Coles (University of Exeter), Chris Cooper (The University of Queensland), Graham M.S. Dann (University of Luton), Thomas Lea Davidson (Davidson-Peterson Associates, Inc.), Sara Dolnicar (University of Wollongong), David Timothy Duval (University of Otago), Larry Dwyer (University of New South Wales), Xavier Font (Leeds Metropolitan University), Alan Fyall (Bournemouth University), Brian Garrod (University of Wales, Aberystwyth), Donald Getz (University of Calgary), Alison Gill (Simon Fraser University), Frank Go (Erasmus University), Ebru Gunlu (T.C. Dokuz Eylul University), Michael Hall (University of Otago), Simon Hudson (University of Calgary), Donald Macleod (University of Glasgow), David Mercer (RMIT University), Graham Miller (University of Surrey), Michael Morgan (Bournemouth University), Peter Murphy (La Trobe University), Philip Pearce (James Cook University), Stanley C. Plog (Plog Research and SPC Group), Garry Price (La Trobe University), Linda K. Richter (Kansas State University), Lisa Ruhanen (University of Queensland), Chris Ryan (University of Waikato), Gordon D. Taylor (Tourism Canada, retired)), William F. Theobald (Purdue University), Seldjan Timur (University of Calgary), Birgit Trauer (University of Queensland), Stephen Wanhill (Bournemouth University), Peter W. Williams (Simon Fraser University)
Book Synopsis Handbook of Tourist Behavior by : Metin Kozak
Download or read book Handbook of Tourist Behavior written by Metin Kozak and published by Routledge. This book was released on 2009-01-13 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. Choosing, buying and consuming tourism/travel products and services includes a range of psycho-social processes and a number of personal and environmental influences that researchers and managers should take into account. This book provides an overview of such processes and influences and explains the basic concepts and theories that underlie tourist decision-making and behavior. It also incorporates a number of cases studies in order to aid readers to better appraise the application of those concepts and theories. The Handbook of Tourist Behavior will be of significant interest to researchers and students in tourism, leisure, marketing and psychology, and also to practitioners in the tourism industry.
Book Synopsis Word of Mouth and Social Media by : Allan J. Kimmel
Download or read book Word of Mouth and Social Media written by Allan J. Kimmel and published by Routledge. This book was released on 2016-12-19 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection examines a key new development in the contemporary marketing landscape, the relationship between the informal exchange of information and advice among consumers – known as word of mouth (WOM) – and emerging social media. Whereas WOM has been around since as long as people have engaged in conversations, its transmission is no longer limited to face-to-face interactions over the clothesline and across backyard fences. Today, the dissemination of WOM through online channels such as Facebook, Twitter, LinkedIn, YouTube channels, blogs, and consumer forums has significantly altered the alacrity by which product and service messages are spread across a dramatically expanded consumer audience. As marketing practitioners have come to recognize the power of online WOM in terms of its impact on consumer beliefs, attitudes, and purchasing behavior, effective strategies for leveraging the consumer conversation require greater insight and understanding of WOM and social media. Towards that end, this book offers ground-breaking research from an impressive array of internationally renowned marketing researchers on the nature and dynamics of WOM transmitted through social media channels, advancing our understanding of consumer influence, which to date has largely focused on offline WOM. Among the topical issues covered are best practices for marketing practitioners, the conversational nature of online WOM, the dynamic interplay between online and offline WOM, WOM measurement and monitoring, and cross-cultural influences on WOM. This book was originally published as a special issue of the Journal of Marketing Communications.
Book Synopsis Tourist Behaviour by : Philip L. Pearce
Download or read book Tourist Behaviour written by Philip L. Pearce and published by Channel View Publications. This book was released on 2005-09-27 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism is an inherently social phenomenon. Tourists travel with others and experience places and cultures through interacting with both familiar and unfamiliar others. This volume presents a thorough tour of the social psychological processes which underpin contemporary travel. The fascinating phenomenon of tourist behaviour deals with topics such as motivation, destination choice, travellers' on site experiences, satisfaction and learning. This book uses an array of developing and recently constructed conceptual frameworks to both synthesise what is established, and to create new insights and directions for further analysis and, ultimately, management action.
Author :Dr Kalgi Shah Dr MamtaBrahmbhatt Publisher :Archers & Elevators Publishing House ISBN 13 :8194517052 Total Pages : pages Book Rating :4.1/5 (945 download)
Book Synopsis Service Quality and Customer Satisfaction of Chain Restaurants in Selected Cities of Gujarat by : Dr Kalgi Shah Dr MamtaBrahmbhatt
Download or read book Service Quality and Customer Satisfaction of Chain Restaurants in Selected Cities of Gujarat written by Dr Kalgi Shah Dr MamtaBrahmbhatt and published by Archers & Elevators Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
