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Gimme The Human Nature Of Successful Marketing
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Book Synopsis Gimme! The Human Nature of Successful Marketing by : John Hallward
Download or read book Gimme! The Human Nature of Successful Marketing written by John Hallward and published by John Wiley & Sons. This book was released on 2007-06-30 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Gimme!, advertising research expert John Hallward shows you how the most effective advertising campaigns tap into our most basic, primal emotions to convince consumers to buy. For marketers and advertisers, this book looks at the human nature of consumers and presents the proven tactics, techniques, and arguments that best motivate the human animal to buy.
Download or read book About Face written by Dan Hill and published by Kogan Page Publishers. This book was released on 2010-09-03 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Once advertising was all about being 'on-message' and getting talking points right. But breakthroughs in brain science have confirmed what we all know but don't often admit to in business: people are primarily emotional decision-makers. From podcasting, blogs and forums to interactive ads in stations, the heart of the matter is now the consumer's experience as opposed to the company's marketing message. About Face shows how 21st century advertising can realize success by being 'on-emotion' first and foremost. Using data from eye tracking and facial coding to analyse consumer responses, About Face demonstrates exactly which advertising strategies are successful and why. Moving beyond the old Ps of product, price, place and promotion, Dan Hill outlines ten rules for emotionally effective advertising including simplicity, familiarity, relevancy and believability. Emotions rule decision making. About Face shows you that by focussing on the three new Ps of passion, purpose and personality, your campaigns can become more effective and emotionally engaging, taking you closer to the consumer.
Book Synopsis Advertising Transformed by : Fons Van Dyck
Download or read book Advertising Transformed written by Fons Van Dyck and published by Kogan Page Publishers. This book was released on 2014-02-03 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising Transformed is the ultimate guide to advertising in the 21st century. In an advertising world transformed by digital technology it sets out what current and would-be admen and women need to know to create advertising that works. Branding expert and Managing Director of Think BBDO, Fons Van Dyck, synthesizes the latest thinking about advertising into a digestible list of rules to create a best practice guide to succeeding in the industry. It covers some of the key issues affecting advertising professionals today and focuses in particular on how advertisers can engage with increasingly empowered consumers on multiple channels on a global and local scale. Backed by case studies of Effie award winning campaigns from brands such as Evian, Mercedes and IBM, Advertising Transformed provides readers with the insights and expertise to meet the changing requirements of modern advertising and devise exciting campaigns that prove its continuing value.
Book Synopsis American Book Publishing Record by :
Download or read book American Book Publishing Record written by and published by . This book was released on 2007 with total page 838 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Admap written by and published by . This book was released on 2007 with total page 818 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis 2008 Guide to Literary Agents by : Chuck Sambuchino
Download or read book 2008 Guide to Literary Agents written by Chuck Sambuchino and published by Writers Digest Books. This book was released on 2007-07-19 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its 17th year, Guide to Literary Agents is a writers best resource for finding a literary agent or script agent to represent their work. As the market becomes more glutted while the number of major publishing houses shrinks, writers need someone familiar with the publishing scene to shepherd their manuscript to the right person. To help writers acquire an agent, this book provides names and specialties for more than 700 individual agents around the United States and the world. The book also includes a growing number of UK agents as well as Australian agents, and more than 90 pages of original articles on finding the best agent to represent your work and how to seal the deal. From editing your work to crafting a book proposal to making the most of your contract, Guide to Literary Agents will help writers deal with agents every step of the way.
Book Synopsis Quirk's Marketing Research Review by :
Download or read book Quirk's Marketing Research Review written by and published by . This book was released on 2008 with total page 740 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Jeff Herman's Guide to Book Publishers, Editors & Literary Agents 2007 by : Jeff Herman
Download or read book Jeff Herman's Guide to Book Publishers, Editors & Literary Agents 2007 written by Jeff Herman and published by . This book was released on 2006-12 with total page 980 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents a guide to the names and specialities of American and Canadian publishers, editors, and literary agents, including information on the acquisition process and on choosing literary agents.
Book Synopsis The British National Bibliography by : Arthur James Wells
Download or read book The British National Bibliography written by Arthur James Wells and published by . This book was released on 2007 with total page 870 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Marketing Book by : Michael Baker
Download or read book The Marketing Book written by Michael Baker and published by Routledge. This book was released on 2016-04-14 with total page 679 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises. This classic reference from renowned professors Michael Baker and Susan Hart was designed for student use, especially for professionals taking their CIM qualifications. Nevertheless, it is also invaluable for practitioners due to its modular approach. Each chapter is set out in a clean and concise way with plenty of diagrams and examples, so that you don't have to dig for the information you need. Much of this long-awaited seventh edition contains brand new chapters and a new selection of experts to bring you bang up to date with the latest in marketing thought. Also included are brand new content in direct, data and digital marketing, and social marketing. If you're a marketing student or practitioner with a question, this book should be the first place you look.
Download or read book Make Some Noise written by Ken Schmidt and published by Simon and Schuster. This book was released on 2018-11-13 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: The former director of communications at Harley-Davidson and one of the most sought-after speakers in the world reveals his exhilarating, innovative approach to creating customer loyalty and marketplace dominance. Ken Schmidt is a wanted man. His role in transforming Harley-Davidson Motor Company—one of the most celebrated corporate success stories in history—led business leaders all over the world to seek his guidance. After all, how many companies can get their customers to tattoo their logo on their arms? After having worked with more than one thousand companies worldwide, Schmidt is ready to share the secrets that spurred Harley-Davidson’s remarkable turnaround. An avid motorcycle enthusiast, Schmidt harnessed his passion for riding to create his famed Noise Cubed Trilogy—the three questions he asks every one of his clients. They assess a company’s positioning, competitiveness, and reputation, and are the key ingredients for any successful corporation: What do the customers your business served yesterday say about your business when they’re talking about you to prospective customers? What do you want them to say? What are you doing to get them to say it? In Make Some Noise, Schmidt shares his full-throttle approach for businesses and individuals alike. Anyone looking to become more competitive and grow customer loyalty can learn from the case studies and experiences he shares. From a nondescript heavy construction company, to the most high-end “luxury” gas station in America, to Apple, and to his own personal landscaper, Schmidt illustrates how the answers to his trio of questions will yield a course of action to stand out in today’s marketplace.
Download or read book Billboard written by and published by . This book was released on 1993-09-04 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
Download or read book Labor Digest written by and published by . This book was released on 1923 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Crisis written by and published by . This book was released on 1989-08 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Crisis, founded by W.E.B. Du Bois as the official publication of the NAACP, is a journal of civil rights, history, politics, and culture and seeks to educate and challenge its readers about issues that continue to plague African Americans and other communities of color. For nearly 100 years, The Crisis has been the magazine of opinion and thought leaders, decision makers, peacemakers and justice seekers. It has chronicled, informed, educated, entertained and, in many instances, set the economic, political and social agenda for our nation and its multi-ethnic citizens.
Download or read book The Unspoken Rules written by Gorick Ng and published by Harvard Business Press. This book was released on 2021-04-27 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Named one of 10 Best New Management Books for 2022 by Thinkers50 A Wall Street Journal Bestseller "...this guide provides readers with much more than just early careers advice; it can help everyone from interns to CEOs." — a Financial Times top title You've landed a job. Now what? No one tells you how to navigate your first day in a new role. No one tells you how to take ownership, manage expectations, or handle workplace politics. No one tells you how to get promoted. The answers to these professional unknowns lie in the unspoken rules—the certain ways of doing things that managers expect but don't explain and that top performers do but don't realize. The problem is, these rules aren't taught in school. Instead, they get passed down over dinner or from mentor to mentee, making for an unlevel playing field, with the insiders getting ahead and the outsiders stumbling along through trial and error. Until now. In this practical guide, Gorick Ng, a first-generation college student and Harvard career adviser, demystifies the unspoken rules of work. Ng distills the wisdom he has gathered from over five hundred interviews with professionals across industries and job types about the biggest mistakes people make at work. Loaded with frameworks, checklists, and talking points, the book provides concrete strategies you can apply immediately to your own situation and will help you navigate inevitable questions, such as: How do I manage my time in the face of conflicting priorities? How do I build relationships when I’m working remotely? How do I ask for help without looking incompetent or lazy? The Unspoken Rules is the only book you need to perform your best, stand out from your peers, and set yourself up for a fulfilling career.
Download or read book Stall Points written by Matthew S. Olson and published by Yale University Press. This book was released on 2008-01-01 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this probing study of the growth experience of Fortune 100-sized firms across the past fifty years, authors Olson and van Bever find that great companies stop growing not because of market saturation, government regulation, or other external constraints but rather because of a finite set of common strategy mistakes that appear time after time, across industries, across geography, and across the economic cycle."--Jacket.
Download or read book The Rural New-Yorker written by and published by . This book was released on 1919 with total page 1012 pages. Available in PDF, EPUB and Kindle. Book excerpt:
