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Getting To Aha Why Todays Insights Are Tomorrows Facts
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Book Synopsis Getting to Aha!: Why Today's Insights Are Tomorrow's Facts by : Darshan Mehta
Download or read book Getting to Aha!: Why Today's Insights Are Tomorrow's Facts written by Darshan Mehta and published by Lioncrest Publishing. This book was released on 2021-11-02 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: The amount of information and analytics provided by today's digital and social media is overwhelming. To make sense of it all, companies must gain insights: knowledge of what consumers think and feel and what motivates them. In Getting to Aha!, Darshan Mehta explores the nature of insights: what they are, how to uncover them, and how to use them to drive innovation and audience engagement. He surveys the trends driving modern consumers' behaviors and discusses how technology is shaping the way buyers interact with brands and directly impact their performance. He also shares the steps brands can take to access and leverage the knowledge gained from external and internal audiences alike. Whether you're a CMO, a brand manager, or an entrepreneur, this book contains theoretical wisdom and practical tips that are ready to be put to use today in order to give your business the competitive edge it needs.
Book Synopsis Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition by : Andy Cunningham
Download or read book Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition written by Andy Cunningham and published by McGraw Hill Professional. This book was released on 2017-09-29 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the marketing strategist who helped Steve Jobs launch the original Apple Macintosh comes a groundbreaking guide to positioning any company for industry dominance Andy Cunningham has been at the forefront of tech and innovation since day one, and she’s been helping companies create new product categories ever since. Now she reveals the winning framework she uses to transform markets and industries. Get to Aha! shows how to establish the kind of foundation world-class brands are built on. Too many business leaders fail to ask the most basic questions about their company—Who are we? And why do we matter?—before they leap right into branding. Big mistake. A company must first know itself (establish its position) before it can express its identity (execute its branding). There are three types of companies in the world, each with its own DNA: Mothers are customer-oriented, Mechanics are product-oriented, and Missionaries are concept-oriented―and it’s absolutely critical for business leaders to know which type their company is to create an authentic and ultimately “sticky” position in the market. A company’s DNA is the key to achieving this and with it, a competitive advantage. Why? Because if a Mechanic creates a marketing campaign based on its belief that it is a Missionary, the underlying positioning will not ring true and the company won’t gain a foothold in the market. But if a company positions itself in alignment with its DNA, it will resonate authentically and establish its role and relevance even in the face of a major competitor. Get to Aha! presents a clear step-by-step framework that will help you determine your company’s precise position in the marketing landscape, using Andy’s DNA-based methodology. It takes you through the process of performing “genetic testing” on your company, examining the market through the six Cs of positioning, and developing your positioning statement—a rational, factual statement about your company’s role and relevance. Then and only then can you create a branding and marketing strategy that will build market momentum and crush the competition. Trust Andy. Steve Jobs did.
Book Synopsis Today's Youth, Tomorrow's Leaders by : Smita Guha
Download or read book Today's Youth, Tomorrow's Leaders written by Smita Guha and published by R&L Education. This book was released on 2013-12-11 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today’s Youth, Tomorrow’s Leaders is for parents, teachers, caregivers, directors, educators, administrators and all who work with children to encourage learning. This book has examples of effective practices in early childhood education from different countries worldwide. This book will emphasize the different ways that adults can make difference in the lives of children so that today’s children will be well nurtured and will become effective citizens in future. The structure of the book is adapted to the new Early Childhood Common Core. The book has case studies, illustrations, pictures, and tables to help the readers. Each chapter will also have a summary at the end with discussion questions.
Download or read book Six Degrees written by Mark Lynas and published by National Geographic Books. This book was released on 2008 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: In astonishing and unflinching detail, a noted science journalist explains how Earth's climate will be impacted with every degree of increase in global warming--and what can be done about it now.
Download or read book What Matters Now written by Gary Hamel and published by John Wiley & Sons. This book was released on 2012-01-04 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is not a book about one thing. It's not a 250-page dissertation on leadership, teams or motivation. Instead, it's an agenda for building organizations that can flourish in a world of diminished hopes, relentless change and ferocious competition. This is not a book about doing better. It's not a manual for people who want to tinker at the margins. Instead, it's an impassioned plea to reinvent management as we know it—to rethink the fundamental assumptions we have about capitalism, organizational life, and the meaning of work. Leaders today confront a world where the unprecedented is the norm. Wherever one looks, one sees the exceptional and the extraordinary: Business newspapers decrying the state of capitalism. Once-innovative companies struggling to save off senescence. Next gen employees shunning blue chips for social start-ups. Corporate miscreants getting pilloried in the blogosphere. Entry barriers tumbling in what were once oligopolistic strongholds. Hundred year-old business models being rendered irrelevant overnight. Newbie organizations crowdsourcing their most creative work. National governments lurching towards bankruptcy. Investors angrily confronting greedy CEOs and complacent boards. Newly omnipotent customers eagerly wielding their power. Social media dramatically transforming the way human beings connect, learn and collaborate. Obviously, there are lots of things that matter now. But in a world of fractured certainties and battered trust, some things matter more than others. While the challenges facing organizations are limitless; leadership bandwidth isn't. That's why you have to be clear about what really matters now. What are the fundamental, make-or-break issues that will determine whether your organization thrives or dives in the years ahead? Hamel identifies five issues are that are paramount: values, innovation, adaptability, passion and ideology. In doing so he presents an essential agenda for leaders everywhere who are eager to... move from defense to offense reverse the tide of commoditization defeat bureaucracy astonish their customers foster extraordinary contribution capture the moral high ground outrun change build a company that's truly fit for the future Concise and to the point, the book will inspire you to rethink your business, your company and how you lead.
Download or read book Admap written by and published by . This book was released on 2010 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Design as Democracy by : David de la Pena
Download or read book Design as Democracy written by David de la Pena and published by Island Press. This book was released on 2017-12-07 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can we design places that fulfill urgent needs of the community, achieve environmental justice, and inspire long-term stewardship? By bringing community members to the table with designers to collectively create vibrant, important places in cities and neighborhoods. For decades, participatory design practices have helped enliven neighborhoods and promote cultural understanding. Yet, many designers still rely on the same techniques that were developed in the 1950s and 60s. These approaches offer predictability, but hold waning promise for addressing current and future design challenges. Design as Democracy is written to reinvigorate democratic design, providing inspiration, techniques, and case stories for a wide range of contexts. Edited by six leading practitioners and academics in the field of participatory design, with nearly 50 contributors from around the world, it offers fresh insights for creating meaningful dialogue between designers and communities and for transforming places with justice and democracy in mind.
Download or read book Get There Early written by Bob Johansen and published by Berrett-Koehler Publishers. This book was released on 2007-08-20 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: These days, every leader struggles with a paradox: you can’t predict the future, but you have to be able to make sense of it to thrive. In the age of the Internet, everyone knows what’s new, but to succeed you have to be able to sort out what’s important, devise strategies based on your own point of view, and get there ahead of the crowd. Bob Johansen shares techniques the Institute for the Future has been refining for nearly forty years to help leaders navigate what, borrowing a term from the Army War College, he calls the VUCA world: a world characterized by volatility, uncertainty, complexity, and ambiguity. As the institute’s ten-year forecast makes clear, leaders now face fewer problems with neat solutions and more dilemmas: recurring, complex, messy, and puzzling situations. Get There Early lays out the institute’s three-step Foresight to Insight to Action Cycle that will allow readers to sense, make sense of, and win with dilemmas. Johansen offers specific techniques, ranging from storytelling to simulation gaming, as well as real-world examples to help readers turn the VUCA world on its head through creative use of vision, understanding, clarity, and agility. This book offers hope for leaders facing the constant tension—a dilemma in itself—between judging too soon and deciding too late.
Book Synopsis Marketing with Strategic Empathy by : Claire Brooks
Download or read book Marketing with Strategic Empathy written by Claire Brooks and published by Kogan Page Publishers. This book was released on 2016-08-03 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are living in an age of continual motion and change, and as a result traditional strategy planning has become outmoded. Every manager, perhaps even every employee, needs to become a strategist. Every strategist, in turn, needs to develop deep consumer insight - or empathy - as a basis for flexible strategy formation. This book offers a practical guide on how to develop and implement a systematic process of strategic empathy to lead to greater effectiveness and day-to-day success. Marketing With Strategic Empathy is written by Claire Brooks, the CEO of the global consulting firm where the strategic empathy framework and processes were developed. She has applied these in many successful projects for international corporations for more than 10 years.
Download or read book Nursing Now written by Joseph T Catalano and published by F.A. Davis. This book was released on 2019-10-03 with total page 877 pages. Available in PDF, EPUB and Kindle. Book excerpt: The thoroughly revised and updated 8th Edition of this popular text examines the important issues and trends shaping the nursing profession today. Explore the evolution and history of nursing and examine the impact of healthcare reform and the legal system as they apply to nursing practice.
Download or read book Every Day written by David Levithan and published by Knopf Books for Young Readers. This book was released on 2012-08-28 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • NAMED ONE OF THE BEST BOOKS OF THE YEAR by Booklist • Kirkus Reviews Celebrate all the ways love makes us who we are with the romance that Entertainment Weekly calls "wise, wildly unique"--from the bestselling co-author of Nick and Norah's Infinite Playlist--about a teen who wakes up every morning in a different body, living a different life. Now a major motion picture! Every day a different body. Every day a different life. Every day in love with the same girl. There’s never any warning about where it will be or who it will be. A has made peace with that, even established guidelines by which to live: Never get too attached. Avoid being noticed. Do not interfere. It’s all fine until the morning that A wakes up in the body of Justin and meets Justin’s girlfriend, Rhiannon. From that moment, the rules by which A has been living no longer apply. Because finally A has found someone he wants to be with—day in, day out, day after day. With his new novel, David Levithan, bestselling co-author of Will Grayson, Will Grayson, and Nick and Norah's Infinite Playlist, has pushed himself to new creative heights. He has written a captivating story that will fascinate readers as they begin to comprehend the complexities of life and love in A’s world, as A and Rhiannon seek to discover if you can truly love someone who is destined to change every day. “A story that is always alluring, oftentimes humorous and much like love itself— splendorous.” —Los Angeles Times
Book Synopsis Data Lakes For Dummies by : Alan R. Simon
Download or read book Data Lakes For Dummies written by Alan R. Simon and published by John Wiley & Sons. This book was released on 2021-06-16 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take a dive into data lakes “Data lakes” is the latest buzz word in the world of data storage, management, and analysis. Data Lakes For Dummies decodes and demystifies the concept and helps you get a straightforward answer the question: “What exactly is a data lake and do I need one for my business?” Written for an audience of technology decision makers tasked with keeping up with the latest and greatest data options, this book provides the perfect introductory survey of these novel and growing features of the information landscape. It explains how they can help your business, what they can (and can’t) achieve, and what you need to do to create the lake that best suits your particular needs. With a minimum of jargon, prolific tech author and business intelligence consultant Alan Simon explains how data lakes differ from other data storage paradigms. Once you’ve got the background picture, he maps out ways you can add a data lake to your business systems; migrate existing information and switch on the fresh data supply; clean up the product; and open channels to the best intelligence software for to interpreting what you’ve stored. Understand and build data lake architecture Store, clean, and synchronize new and existing data Compare the best data lake vendors Structure raw data and produce usable analytics Whatever your business, data lakes are going to form ever more prominent parts of the information universe every business should have access to. Dive into this book to start exploring the deep competitive advantage they make possible—and make sure your business isn’t left standing on the shore.
Book Synopsis The Craft of Research, 2nd edition by : Wayne C. Booth
Download or read book The Craft of Research, 2nd edition written by Wayne C. Booth and published by University of Chicago Press. This book was released on 2008-04-15 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since 1995, more than 150,000 students and researchers have turned to The Craft of Research for clear and helpful guidance on how to conduct research and report it effectively . Now, master teachers Wayne C. Booth, Gregory G. Colomb, and Joseph M. Williams present a completely revised and updated version of their classic handbook. Like its predecessor, this new edition reflects the way researchers actually work: in a complex circuit of thinking, writing, revising, and rethinking. It shows how each part of this process influences the others and how a successful research report is an orchestrated conversation between a researcher and a reader. Along with many other topics, The Craft of Research explains how to build an argument that motivates readers to accept a claim; how to anticipate the reservations of thoughtful yet critical readers and to respond to them appropriately; and how to create introductions and conclusions that answer that most demanding question, "So what?" Celebrated by reviewers for its logic and clarity, this popular book retains its five-part structure. Part 1 provides an orientation to the research process and begins the discussion of what motivates researchers and their readers. Part 2 focuses on finding a topic, planning the project, and locating appropriate sources. This section is brought up to date with new information on the role of the Internet in research, including how to find and evaluate sources, avoid their misuse, and test their reliability. Part 3 explains the art of making an argument and supporting it. The authors have extensively revised this section to present the structure of an argument in clearer and more accessible terms than in the first edition. New distinctions are made among reasons, evidence, and reports of evidence. The concepts of qualifications and rebuttals are recast as acknowledgment and response. Part 4 covers drafting and revising, and offers new information on the visual representation of data. Part 5 concludes the book with an updated discussion of the ethics of research, as well as an expanded bibliography that includes many electronic sources. The new edition retains the accessibility, insights, and directness that have made The Craft of Research an indispensable guide for anyone doing research, from students in high school through advanced graduate study to businesspeople and government employees. The authors demonstrate convincingly that researching and reporting skills can be learned and used by all who undertake research projects. New to this edition: Extensive coverage of how to do research on the internet, including how to evaluate and test the reliability of sources New information on the visual representation of data Expanded bibliography with many electronic sources
Download or read book Reinventing Mom written by Kelly Pryde and published by iUniverse. This book was released on 2013-12-11 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Youre on demand 24/7, juggling children, home management, work, relationships, and never-ending to-do lists. You perform superhuman feats of multitasking to get it all done, but the harder you strive for life balance and happiness, the more tired, frustrated, and underappreciated you feel. Like many moms today, you are simply running on empty. In this guide, Kelly Pryde, Ph.D., combines real-life experiences with extensive research to help you step out of the hurried fogginess of everyday juggling into a deeper, more joyful experience of motherhood. Her seven pathways of reinvention will help you learn how to: turn around self-limiting beliefs and practices reclaim your feminine wisdom and restore your energy and mood rethink balance and priorities find joy, meaning, and peace of mind amidst the chaos slow down and reconnect with what matters most to you and your family Filled with practical advice, inspiring stories, and a wealth of resources, Reinventing Mom will support, nurture, and guide you toward becoming the Mom and woman you are meant to be.
Book Synopsis Business As Unusual by : Jack Uldrich
Download or read book Business As Unusual written by Jack Uldrich and published by Greenleaf Book Group. This book was released on 2020-10-13 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today is the slowest rate of change we will ever experience. From this provoking premise, global futurist Jack Uldrich succinctly delivers ten Big AHA (awareness, humility, and action) ideas focused on helping business leaders and organizations navigate tomorrow’s uncharted and unpredictable waters. Uldrich’s unrivaled, fast-paced manifesto not only explains why “business as unusual” will be the new normal, but also unpacks a series of uncommon and unorthodox actions designed to help you create and unleash a future of unparalleled success. To navigate the future, business leaders must • be AWARE of how technological , economic, social, cultural, and political trends are accelerating, burgeoning, and converging; • have HUMILITY to the idea that what worked yesterday might not be sufficient tomorrow; • take ACTION to create a new and better future. Business as Unusual reveals that the future is the one thing that everyone can change. To find success in business, you must believe the unbelievable, think about the unthinkable, listen to the unconventional, and question the unquestionable.
Download or read book Fast/Forward written by Julian Birkinshaw and published by Stanford University Press. This book was released on 2017-04-04 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to the adhocracy form of business management and how it can foster a company’s success. The leading companies of the past twenty years have all harnessed the power of information to gain competitive advantage. But as access to big data becomes ubiquitous, it can no longer guarantee a leg up. Fast/Forward makes the case that we are entering a new era in which firms that understand the limits of 1s and 0s will take the lead. Whereas the industrial age saw the rise of bureaucracy, and the information age has been described as a meritocracy, we are witnessing the rise of adhocracy. In uncertain, rapidly-changing times, adhocracic organizations scan the horizon for winning opportunities. Then, instead of questing after more analysis, they respond with agility by making smart, intuitive decisions. Combining decisive action with emotional conviction, future-facing firms seize the day. Fast/Forward paints the big picture of a new approach to strategy and provides the necessary playbook to make your company fit for the future. Praise for Fast/Forward “Fast/Forward makes a compelling case for spontaneity, speed, and a willingness to lead with intuition. More importantly, it speaks to the leadership qualities required to implement its suggestions—providing practical ways to cultivate to those qualities.” —Jeffrey Pfeffer, Stanford University, author of Power: Why Some People Have It—and Others Don’t “[Birkinshaw and Ridderstråle] are on the right track: In an ever-faster, globalized world, companies not only need a compelling strategy, but also an adaptive and caring performance culture. To unleash their full ingenuity, we have to empower our colleagues to act like owners.” —Joe Kaeser, President and CEO, Siemens AG “Big data is oversold as the most important facet of competitive advantage. Rather, breakthrough leaps of faith are necessary to achieve extraordinary results. Fast-Forward is full of practical advice about how to capitalize on this simple idea in order to forge your corporate future.” —Anita McGahan, Rotman School of Management, author of How Industries Evolve
Book Synopsis The Essentials of Theory U by : Otto Scharmer
Download or read book The Essentials of Theory U written by Otto Scharmer and published by Berrett-Koehler Publishers. This book was released on 2018-03-20 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to the key concepts and applications in the author's classic book, this accessible resource illuminates the blind spot in leadership today and offers hands-on methods to help change makers overcome it through the process, principles, and practices of Theory U. --
