Getting To Aha Why Todays Insights Are Tomorrows Facts

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Getting to Aha!: Why Today's Insights Are Tomorrow's Facts

Author : Darshan Mehta
Publisher : Lioncrest Publishing
ISBN 13 : 9781619617728
Total Pages : 172 pages
Book Rating : 4.6/5 (177 download)

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Book Synopsis Getting to Aha!: Why Today's Insights Are Tomorrow's Facts by : Darshan Mehta

Download or read book Getting to Aha!: Why Today's Insights Are Tomorrow's Facts written by Darshan Mehta and published by Lioncrest Publishing. This book was released on 2021-11-02 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: The amount of information and analytics provided by today's digital and social media is overwhelming. To make sense of it all, companies must gain insights: knowledge of what consumers think and feel and what motivates them. In Getting to Aha!, Darshan Mehta explores the nature of insights: what they are, how to uncover them, and how to use them to drive innovation and audience engagement. He surveys the trends driving modern consumers' behaviors and discusses how technology is shaping the way buyers interact with brands and directly impact their performance. He also shares the steps brands can take to access and leverage the knowledge gained from external and internal audiences alike. Whether you're a CMO, a brand manager, or an entrepreneur, this book contains theoretical wisdom and practical tips that are ready to be put to use today in order to give your business the competitive edge it needs.

Six Degrees

Author : Mark Lynas
Publisher : National Geographic Books
ISBN 13 : 9781426202131
Total Pages : 344 pages
Book Rating : 4.2/5 (21 download)

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Book Synopsis Six Degrees by : Mark Lynas

Download or read book Six Degrees written by Mark Lynas and published by National Geographic Books. This book was released on 2008 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: In astonishing and unflinching detail, a noted science journalist explains how Earth's climate will be impacted with every degree of increase in global warming--and what can be done about it now.

Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition

Author : Andy Cunningham
Publisher : McGraw Hill Professional
ISBN 13 : 1260031217
Total Pages : 273 pages
Book Rating : 4.2/5 (6 download)

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Book Synopsis Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition by : Andy Cunningham

Download or read book Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition written by Andy Cunningham and published by McGraw Hill Professional. This book was released on 2017-09-29 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the marketing strategist who helped Steve Jobs launch the original Apple Macintosh comes a groundbreaking guide to positioning any company for industry dominance Andy Cunningham has been at the forefront of tech and innovation since day one, and she’s been helping companies create new product categories ever since. Now she reveals the winning framework she uses to transform markets and industries. Get to Aha! shows how to establish the kind of foundation world-class brands are built on. Too many business leaders fail to ask the most basic questions about their company—Who are we? And why do we matter?—before they leap right into branding. Big mistake. A company must first know itself (establish its position) before it can express its identity (execute its branding). There are three types of companies in the world, each with its own DNA: Mothers are customer-oriented, Mechanics are product-oriented, and Missionaries are concept-oriented―and it’s absolutely critical for business leaders to know which type their company is to create an authentic and ultimately “sticky” position in the market. A company’s DNA is the key to achieving this and with it, a competitive advantage. Why? Because if a Mechanic creates a marketing campaign based on its belief that it is a Missionary, the underlying positioning will not ring true and the company won’t gain a foothold in the market. But if a company positions itself in alignment with its DNA, it will resonate authentically and establish its role and relevance even in the face of a major competitor. Get to Aha! presents a clear step-by-step framework that will help you determine your company’s precise position in the marketing landscape, using Andy’s DNA-based methodology. It takes you through the process of performing “genetic testing” on your company, examining the market through the six Cs of positioning, and developing your positioning statement—a rational, factual statement about your company’s role and relevance. Then and only then can you create a branding and marketing strategy that will build market momentum and crush the competition. Trust Andy. Steve Jobs did.

The Mayo Clinic

Author : David Blistein
Publisher : Rosetta Books
ISBN 13 : 0795351682
Total Pages : 337 pages
Book Rating : 4.7/5 (953 download)

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Book Synopsis The Mayo Clinic by : David Blistein

Download or read book The Mayo Clinic written by David Blistein and published by Rosetta Books. This book was released on 2018-09-18 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: A photo-filled history of the world-renowned medical center, based on the award-winning PBS documentary by Ken Burns, Erik Ewers, and Christopher Loren Ewers. On September 30, 1889, W.W. Mayo and his sons Will and Charlie performed the very first operation at a brand-new Catholic hospital in Rochester, Minnesota. It was called Saint Mary’s. The hospital was born out of the devastation of a tornado that had struck the town six years earlier, after which Mother Alfred Moes of the Sisters of Saint Francis told the Mayos that she had a vision of building a hospital that would “become world renowned for its medical arts.” Based on the film by acclaimed documentary filmmaker Ken Burns, The Mayo Clinic: Faith, Hope, Science chronicles the history of this unique organization, from its roots as an unlikely partnership between a country doctor and a Franciscan order of nuns to its position today as a worldwide model for patient care, research, and education. Featuring more than 400 compelling archival and modern images, as well as the complete script from the film, the book demonstrates how the institution’s remarkable history continues to inspire the way medicine is practiced there today. In addition, case studies reveal patients, doctors, and nurses in their most private moments as together they face difficult diagnoses and embark on uncertain treatments. The film and this companion book tell the story of an organization that has managed to stay true to its primary value: The needs of the patient come first. Together they make an important contribution to the critical discussions about the delivery of health care today in America—and the world.

Admap

Author :
Publisher :
ISBN 13 :
Total Pages : 576 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis Admap by :

Download or read book Admap written by and published by . This book was released on 2010 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt:

What Matters Now

Author : Gary Hamel
Publisher : John Wiley & Sons
ISBN 13 : 1118219082
Total Pages : 308 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis What Matters Now by : Gary Hamel

Download or read book What Matters Now written by Gary Hamel and published by John Wiley & Sons. This book was released on 2012-01-04 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is not a book about one thing. It's not a 250-page dissertation on leadership, teams or motivation. Instead, it's an agenda for building organizations that can flourish in a world of diminished hopes, relentless change and ferocious competition. This is not a book about doing better. It's not a manual for people who want to tinker at the margins. Instead, it's an impassioned plea to reinvent management as we know it—to rethink the fundamental assumptions we have about capitalism, organizational life, and the meaning of work. Leaders today confront a world where the unprecedented is the norm. Wherever one looks, one sees the exceptional and the extraordinary: Business newspapers decrying the state of capitalism. Once-innovative companies struggling to save off senescence. Next gen employees shunning blue chips for social start-ups. Corporate miscreants getting pilloried in the blogosphere. Entry barriers tumbling in what were once oligopolistic strongholds. Hundred year-old business models being rendered irrelevant overnight. Newbie organizations crowdsourcing their most creative work. National governments lurching towards bankruptcy. Investors angrily confronting greedy CEOs and complacent boards. Newly omnipotent customers eagerly wielding their power. Social media dramatically transforming the way human beings connect, learn and collaborate. Obviously, there are lots of things that matter now. But in a world of fractured certainties and battered trust, some things matter more than others. While the challenges facing organizations are limitless; leadership bandwidth isn't. That's why you have to be clear about what really matters now. What are the fundamental, make-or-break issues that will determine whether your organization thrives or dives in the years ahead? Hamel identifies five issues are that are paramount: values, innovation, adaptability, passion and ideology. In doing so he presents an essential agenda for leaders everywhere who are eager to... move from defense to offense reverse the tide of commoditization defeat bureaucracy astonish their customers foster extraordinary contribution capture the moral high ground outrun change build a company that's truly fit for the future Concise and to the point, the book will inspire you to rethink your business, your company and how you lead.

Today's Youth, Tomorrow's Leaders

Author : Smita Guha
Publisher : R&L Education
ISBN 13 : 1475802501
Total Pages : 137 pages
Book Rating : 4.4/5 (758 download)

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Book Synopsis Today's Youth, Tomorrow's Leaders by : Smita Guha

Download or read book Today's Youth, Tomorrow's Leaders written by Smita Guha and published by R&L Education. This book was released on 2013-12-11 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today’s Youth, Tomorrow’s Leaders is for parents, teachers, caregivers, directors, educators, administrators and all who work with children to encourage learning. This book has examples of effective practices in early childhood education from different countries worldwide. This book will emphasize the different ways that adults can make difference in the lives of children so that today’s children will be well nurtured and will become effective citizens in future. The structure of the book is adapted to the new Early Childhood Common Core. The book has case studies, illustrations, pictures, and tables to help the readers. Each chapter will also have a summary at the end with discussion questions.

Get There Early

Author : Bob Johansen
Publisher : Berrett-Koehler Publishers
ISBN 13 : 160994416X
Total Pages : 389 pages
Book Rating : 4.6/5 (99 download)

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Book Synopsis Get There Early by : Bob Johansen

Download or read book Get There Early written by Bob Johansen and published by Berrett-Koehler Publishers. This book was released on 2007-08-20 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: These days, every leader struggles with a paradox: you can’t predict the future, but you have to be able to make sense of it to thrive. In the age of the Internet, everyone knows what’s new, but to succeed you have to be able to sort out what’s important, devise strategies based on your own point of view, and get there ahead of the crowd. Bob Johansen shares techniques the Institute for the Future has been refining for nearly forty years to help leaders navigate what, borrowing a term from the Army War College, he calls the VUCA world: a world characterized by volatility, uncertainty, complexity, and ambiguity. As the institute’s ten-year forecast makes clear, leaders now face fewer problems with neat solutions and more dilemmas: recurring, complex, messy, and puzzling situations. Get There Early lays out the institute’s three-step Foresight to Insight to Action Cycle that will allow readers to sense, make sense of, and win with dilemmas. Johansen offers specific techniques, ranging from storytelling to simulation gaming, as well as real-world examples to help readers turn the VUCA world on its head through creative use of vision, understanding, clarity, and agility. This book offers hope for leaders facing the constant tension—a dilemma in itself—between judging too soon and deciding too late.

Design in Nature

Author : Adrian Bejan
Publisher : Anchor
ISBN 13 : 0307744345
Total Pages : 306 pages
Book Rating : 4.3/5 (77 download)

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Book Synopsis Design in Nature by : Adrian Bejan

Download or read book Design in Nature written by Adrian Bejan and published by Anchor. This book was released on 2013-01-08 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this groundbreaking book, Adrian Bejan takes the recurring patterns in nature—trees, tributaries, air passages, neural networks, and lightning bolts—and reveals how a single principle of physics, the constructal law, accounts for the evolution of these and many other designs in our world. Everything—from biological life to inanimate systems—generates shape and structure and evolves in a sequence of ever-improving designs in order to facilitate flow. River basins, cardiovascular systems, and bolts of lightning are very efficient flow systems to move a current—of water, blood, or electricity. Likewise, the more complex architecture of animals evolve to cover greater distance per unit of useful energy, or increase their flow across the land. Such designs also appear in human organizations, like the hierarchical “flowcharts” or reporting structures in corporations and political bodies. All are governed by the same principle, known as the constructal law, and configure and reconfigure themselves over time to flow more efficiently. Written in an easy style that achieves clarity without sacrificing complexity, Design in Nature is a paradigm-shifting book that will fundamentally transform our understanding of the world around us.

Business As Unusual

Author : Jack Uldrich
Publisher : Greenleaf Book Group
ISBN 13 : 1632993104
Total Pages : 130 pages
Book Rating : 4.6/5 (329 download)

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Book Synopsis Business As Unusual by : Jack Uldrich

Download or read book Business As Unusual written by Jack Uldrich and published by Greenleaf Book Group. This book was released on 2020-10-13 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today is the slowest rate of change we will ever experience. From this provoking premise, global futurist Jack Uldrich succinctly delivers ten Big AHA (awareness, humility, and action) ideas focused on helping business leaders and organizations navigate tomorrow’s uncharted and unpredictable waters. Uldrich’s unrivaled, fast-paced manifesto not only explains why “business as unusual” will be the new normal, but also unpacks a series of uncommon and unorthodox actions designed to help you create and unleash a future of unparalleled success. To navigate the future, business leaders must • be AWARE of how technological , economic, social, cultural, and political trends are accelerating, burgeoning, and converging; • have HUMILITY to the idea that what worked yesterday might not be sufficient tomorrow; • take ACTION to create a new and better future. Business as Unusual reveals that the future is the one thing that everyone can change. To find success in business, you must believe the unbelievable, think about the unthinkable, listen to the unconventional, and question the unquestionable.

Fast/Forward

Author : Julian Birkinshaw
Publisher : Stanford University Press
ISBN 13 : 1503602311
Total Pages : 320 pages
Book Rating : 4.5/5 (36 download)

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Book Synopsis Fast/Forward by : Julian Birkinshaw

Download or read book Fast/Forward written by Julian Birkinshaw and published by Stanford University Press. This book was released on 2017-04-04 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to the adhocracy form of business management and how it can foster a company’s success. The leading companies of the past twenty years have all harnessed the power of information to gain competitive advantage. But as access to big data becomes ubiquitous, it can no longer guarantee a leg up. Fast/Forward makes the case that we are entering a new era in which firms that understand the limits of 1s and 0s will take the lead. Whereas the industrial age saw the rise of bureaucracy, and the information age has been described as a meritocracy, we are witnessing the rise of adhocracy. In uncertain, rapidly-changing times, adhocracic organizations scan the horizon for winning opportunities. Then, instead of questing after more analysis, they respond with agility by making smart, intuitive decisions. Combining decisive action with emotional conviction, future-facing firms seize the day. Fast/Forward paints the big picture of a new approach to strategy and provides the necessary playbook to make your company fit for the future. Praise for Fast/Forward “Fast/Forward makes a compelling case for spontaneity, speed, and a willingness to lead with intuition. More importantly, it speaks to the leadership qualities required to implement its suggestions—providing practical ways to cultivate to those qualities.” —Jeffrey Pfeffer, Stanford University, author of Power: Why Some People Have It—and Others Don’t “[Birkinshaw and Ridderstråle] are on the right track: In an ever-faster, globalized world, companies not only need a compelling strategy, but also an adaptive and caring performance culture. To unleash their full ingenuity, we have to empower our colleagues to act like owners.” —Joe Kaeser, President and CEO, Siemens AG “Big data is oversold as the most important facet of competitive advantage. Rather, breakthrough leaps of faith are necessary to achieve extraordinary results. Fast-Forward is full of practical advice about how to capitalize on this simple idea in order to forge your corporate future.” —Anita McGahan, Rotman School of Management, author of How Industries Evolve

To Sell Is Human

Author : Daniel H. Pink
Publisher : Penguin
ISBN 13 : 1101597070
Total Pages : 274 pages
Book Rating : 4.1/5 (15 download)

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Book Synopsis To Sell Is Human by : Daniel H. Pink

Download or read book To Sell Is Human written by Daniel H. Pink and published by Penguin. This book was released on 2012-12-31 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Look out for Daniel Pink’s new book, When: The Scientific Secrets of Perfect Timing #1 New York Times Business Bestseller #1 Wall Street Journal Business Bestseller #1 Washington Post bestseller From the bestselling author of Drive and A Whole New Mind, and teacher of the popular MasterClass on Sales and Persuasion, comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives. According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase. But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight. Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now. To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it's no longer "Always Be Closing"), explains why extraverts don't make the best salespeople, and shows how giving people an "off-ramp" for their actions can matter more than actually changing their minds. Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book--one that will change how you see the world and transform what you do at work, at school, and at home.

The Essentials of Theory U

Author : Otto Scharmer
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1523094419
Total Pages : 193 pages
Book Rating : 4.5/5 (23 download)

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Book Synopsis The Essentials of Theory U by : Otto Scharmer

Download or read book The Essentials of Theory U written by Otto Scharmer and published by Berrett-Koehler Publishers. This book was released on 2018-03-20 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to the key concepts and applications in the author's classic book, this accessible resource illuminates the blind spot in leadership today and offers hands-on methods to help change makers overcome it through the process, principles, and practices of Theory U. --

Reinventing Mom

Author : Kelly Pryde
Publisher : iUniverse
ISBN 13 : 1491712104
Total Pages : 201 pages
Book Rating : 4.4/5 (917 download)

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Book Synopsis Reinventing Mom by : Kelly Pryde

Download or read book Reinventing Mom written by Kelly Pryde and published by iUniverse. This book was released on 2013-12-11 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Youre on demand 24/7, juggling children, home management, work, relationships, and never-ending to-do lists. You perform superhuman feats of multitasking to get it all done, but the harder you strive for life balance and happiness, the more tired, frustrated, and underappreciated you feel. Like many moms today, you are simply running on empty. In this guide, Kelly Pryde, Ph.D., combines real-life experiences with extensive research to help you step out of the hurried fogginess of everyday juggling into a deeper, more joyful experience of motherhood. Her seven pathways of reinvention will help you learn how to: turn around self-limiting beliefs and practices reclaim your feminine wisdom and restore your energy and mood rethink balance and priorities find joy, meaning, and peace of mind amidst the chaos slow down and reconnect with what matters most to you and your family Filled with practical advice, inspiring stories, and a wealth of resources, Reinventing Mom will support, nurture, and guide you toward becoming the Mom and woman you are meant to be.

Data Lakes For Dummies

Author : Alan R. Simon
Publisher : John Wiley & Sons
ISBN 13 : 1119786185
Total Pages : 384 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis Data Lakes For Dummies by : Alan R. Simon

Download or read book Data Lakes For Dummies written by Alan R. Simon and published by John Wiley & Sons. This book was released on 2021-06-16 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take a dive into data lakes “Data lakes” is the latest buzz word in the world of data storage, management, and analysis. Data Lakes For Dummies decodes and demystifies the concept and helps you get a straightforward answer the question: “What exactly is a data lake and do I need one for my business?” Written for an audience of technology decision makers tasked with keeping up with the latest and greatest data options, this book provides the perfect introductory survey of these novel and growing features of the information landscape. It explains how they can help your business, what they can (and can’t) achieve, and what you need to do to create the lake that best suits your particular needs. With a minimum of jargon, prolific tech author and business intelligence consultant Alan Simon explains how data lakes differ from other data storage paradigms. Once you’ve got the background picture, he maps out ways you can add a data lake to your business systems; migrate existing information and switch on the fresh data supply; clean up the product; and open channels to the best intelligence software for to interpreting what you’ve stored. Understand and build data lake architecture Store, clean, and synchronize new and existing data Compare the best data lake vendors Structure raw data and produce usable analytics Whatever your business, data lakes are going to form ever more prominent parts of the information universe every business should have access to. Dive into this book to start exploring the deep competitive advantage they make possible—and make sure your business isn’t left standing on the shore.

Strategy Maps

Author : Robert S. Kaplan
Publisher : Harvard Business Press
ISBN 13 : 9781591391340
Total Pages : 480 pages
Book Rating : 4.3/5 (913 download)

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Book Synopsis Strategy Maps by : Robert S. Kaplan

Download or read book Strategy Maps written by Robert S. Kaplan and published by Harvard Business Press. This book was released on 2004 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors of "The Balanced Scorecard" and "The Strategy-Focused Organization" present a blueprint any organization can follow to align processes, people, and information technology for superior performance.

Seasteading

Author : Joe Quirk
Publisher : Simon and Schuster
ISBN 13 : 145169928X
Total Pages : 373 pages
Book Rating : 4.4/5 (516 download)

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Book Synopsis Seasteading by : Joe Quirk

Download or read book Seasteading written by Joe Quirk and published by Simon and Schuster. This book was released on 2017-03-21 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: In these “thought-provoking visions of the future” (The Wall Street Journal), Joe Quirk and Patri Friedman of the Seasteading Institute explain how ocean cities can solve many of our environmental, technological, and civic problems, and introduce the visionaries and pioneers who are now making seasteading a reality. Our planet has been suffering from serious environmental problems and their social and political consequences. But imagine a vast new source of sustainable and renewable energy that would also bring more equitable economies. A previously untapped source of farming that could produce significant new sources of nutrition. Future societies where people could choose the communities they want to live in, free from the restrictions of conventional citizenship. This extraordinary vision of our near future as imagined in Seasteading attracted the powerful support of Silicon Valley’s Peter Thiel—and it may be drawing close to reality. Facing growing environmental threats, French Polynesia has already signed on to build some of the world’s first seasteads. Joe Quirk and Patri Friedman show us how cities built on floating platforms in the ocean will work, and they profile some of the visionaries who are implementing basic concepts of seasteading today. An entrepreneur’s dream, these floating cities will become laboratories for innovation and creativity. Seasteading “offers hope for a future when life on land has grown grim” (Kirkus Reviews), proving the adage that yesterday’s science fiction is tomorrow’s science fact.