Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Getting Started With Conjoint Analysis Strategies For Product Design And Pricing Research
Download Getting Started With Conjoint Analysis Strategies For Product Design And Pricing Research full books in PDF, epub, and Kindle. Read online Getting Started With Conjoint Analysis Strategies For Product Design And Pricing Research ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Book Synopsis Getting started with conjoint analysis : strategies for product design and pricing research by : Bryan K. Orme
Download or read book Getting started with conjoint analysis : strategies for product design and pricing research written by Bryan K. Orme and published by . This book was released on 2014 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers a practical, accessible introduction to conjoint analysis appropriate for business managers involved in marketing and strategic planning, research analysts, and university students.
Book Synopsis Getting Started with Conjoint Analysis by : Bryan K. Orme
Download or read book Getting Started with Conjoint Analysis written by Bryan K. Orme and published by Research Publishers LLC. This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conjoint analysis goes beyond simple surveys, providing a more realistic approach to understanding consumer attitudes, opinions, and behavior. Introduced as a fundamental measurement method more than forty years ago, conjoint analysis presents combinations of features and attributes in product profiles and asks people to rank or rate those profiles or to make choices among product profiles.
Book Synopsis Handbook of Marketing Decision Models by : Berend Wierenga
Download or read book Handbook of Marketing Decision Models written by Berend Wierenga and published by Springer Science & Business Media. This book was released on 2008-09-11 with total page 621 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way companies interact with their customers. This has created completely new breeds of marketing models, but major progress has also taken place in existing types of marketing models. The HANDBOOK OF MARKETING DECISION MODELS presents the state of the art in marketing decision models, dealing with new modeling areas such as customer relationship management, customer value and online marketing, but also describes recent developments in other areas. In the category of marketing mix models, the latest models for advertising, sales promotions, sales management, and competition are dealt with. New developments are presented in consumer decision models, models for return on marketing, marketing management support systems, and in special techniques such as time series and neural nets. Not only are the most recent models discussed, but the book also pays attention to the implementation of marketing models in companies and to applications in specific industries.
Book Synopsis Choice-Based Conjoint Analysis by : Damaraju Raghavarao
Download or read book Choice-Based Conjoint Analysis written by Damaraju Raghavarao and published by CRC Press. This book was released on 2010-08-03 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conjoint analysis (CA) and discrete choice experimentation (DCE) are tools used in marketing, economics, transportation, health, tourism, and other areas to develop and modify products, services, policies, and programs, specifically ones that can be described in terms of attributes. A specific combination of attributes is called a concept profile.
Author :N. R. Srinivasa Raghavan Publisher :Springer Science & Business Media ISBN 13 :9048128609 Total Pages :304 pages Book Rating :4.0/5 (481 download)
Book Synopsis Product Research by : N. R. Srinivasa Raghavan
Download or read book Product Research written by N. R. Srinivasa Raghavan and published by Springer Science & Business Media. This book was released on 2010-03-11 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: 7. 1. 1 Background Uncertainty can be considered as the lack of adequate information to make a decision. It is important to quantify uncertainties in mathematical models used for design and optimization of nondeterministic engineering systems. In general, - certainty can be broadly classi?ed into three types (Bae et al. 2004; Ha-Rok 2004; Klir and Wierman 1998; Oberkampf and Helton 2002; Sentz 2002). The ?rst one is aleatory uncertainty (also referred to as stochastic uncertainty or inherent - certainty) – it results from the fact that a system can behave in random ways. For example, the failure of an engine can be modeled as an aleatory uncertaintybecause the failure can occur at a random time. One cannot predict exactly when the engine will fail even if a large quantity of failure data is gathered (available). The second one is epistemic uncertainty (also known as subjective uncertainty or reducible - certainty) – it is the uncertainty of the outcome of some random event due to lack of knowledge or information in any phase or activity of the modeling process. By gaining information about the system or environmental factors, one can reduce the epistemic uncertainty. For example, a lack of experimental data to characterize new materials and processes leads to epistemic uncertainty.
Book Synopsis Conjoint Analysis in Marketing Research by : Michael Lang
Download or read book Conjoint Analysis in Marketing Research written by Michael Lang and published by GRIN Verlag. This book was released on 2011-02-15 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,3, AKAD University of Applied Sciences Stuttgart, language: English, abstract: "Conjoint analysis has become one of today’s most widely used marketing research tools. It goes beyond simple surveys, providing a more realistic approach to understanding customers attitudes, opinions, and behaviors." (Orme, 2010, p. 7) The author Orme (2010, p. 7) emphasises in his book the growing popularity of conjoint analysis in marketing research. According to Orme (2010, p. 1) the consumer preferences are changing constantly with an increasing speed. Therefore many marketing managers ask themselves, how they could asses client preferences? Which product characteristics are most important to the customer and what price brings the maximum profit? From Wilcox’s (2003, p. 1) point of view conjoint analysis gives answers to these most critical questions of marketing research. The conjoint analysis is a marketing research technique designed to help managers determine the value system of clients and potential customers (Wilcox, 2003, p. 1). Introduced as a fundamental measurement method by the mathematical psychologists Luce and Tukey (1964, p. 1) more than forty years ago, conjoint analysis presents combination of features in product profiles and ask people to rank or make choice among of them. Finally, the results can be used for new product design, targeting, pricing and market segmentation (Dolan, 1990, p. 1). However, there arises the question what is conjoint analysis really and why it has become so popular in contrast to other marketing research techniques? In order to answer these questions, section 2.1 defines the terms marketing and market research and outlines the contrast between them. Section 2.2 gives an overview of different preference measurement techniques before it deals with the conjoint analysis itself. Chapter 3 presents the main chapter of this assignment. At first, it gives a brief overview of the role of conjoint analysis in the marketing concept. The next two sections illustrate an exemplary conjoint analysis survey and show the usage of conjoint analysis for the design of marketing strategies. Moreover chapter 4 discusses the advantages and disadvantages of conjoint analysis. Finally chapter 5 summarizes the basic insights and gives a short perspective.
Book Synopsis Handbook of Choice Modelling by : Stephane Hess
Download or read book Handbook of Choice Modelling written by Stephane Hess and published by Edward Elgar Publishing. This book was released on 2024-06-05 with total page 797 pages. Available in PDF, EPUB and Kindle. Book excerpt: This thoroughly revised second edition Handbook provides an authoritative and in-depth overview of choice modelling, covering essential topics range from data collection through model specification and estimation to analysis and use of results. It aptly emphasises the broad relevance of choice modelling when applied to a multitude of fields, including but not limited to transport, marketing, health and environmental economics.
Book Synopsis Key Marketing Metrics by : Neil Bendle
Download or read book Key Marketing Metrics written by Neil Bendle and published by Pearson UK. This book was released on 2021-03-12 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Visual Six Sigma written by Ian Cox and published by John Wiley & Sons. This book was released on 2009-12-10 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt: Because of its unique visual emphasis, Visual Six Sigma opens the doors for you to take an active role in data-driven decision making, empowering you to leverage your contextual knowledge to pose relevant questions and make sound decisions. This book shows you how to leverage dynamic visualization and exploratory data analysis techniques to: See the sources of variation in your data Search for clues in your data to construct hypotheses about underlying behavior Identify key drivers and models Shape and build your own real-world Six Sigma experience Whether you work involves a Six Sigma improvement project, a design project, a data-mining inquiry, or a scientific study, this practical breakthrough guide equips you with the strategies, process, and road map to put Visual Six Sigma to work for your company. Broaden and deepen your implementation of Visual Six Sigma with the intuitive and easy-to-use tools found in Visual Six Sigma: Making Data Analysis Lean.
Book Synopsis Smart Cities, Green Technologies, and Intelligent Transport Systems by : Brian Donnellan
Download or read book Smart Cities, Green Technologies, and Intelligent Transport Systems written by Brian Donnellan and published by Springer. This book was released on 2018-11-23 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the thoroughly refereed post-conference proceedings of the 5th International Conference on Smart Cities and Green ICT Systems, SMARTGREENS 2017, and the Third International Conference on Vehicle Technology and Intelligent Transport Systems, VEHITS 2017, held in Porto, Portugal in April 2017. The 8 full papers of SMARTGREENS 2017 presented were carefully reviewed and selected from 70 submissions. VEHITS 2017 received 77 paper submissions from which 9 papers were selected and published in this book. The papers reflect topics such as smart cities, energy-aware systems and technologies, sustainable computing and communications, sustainable transportation and smart mobility.
Book Synopsis Sustainable Energy Consumption in Residential Buildings by : Klaus Rennings
Download or read book Sustainable Energy Consumption in Residential Buildings written by Klaus Rennings and published by Springer Science & Business Media. This book was released on 2012-07-30 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the residential buildings sector accounts for around 30 percent of the final energy demand in Germany, this sector is increasingly becoming the focus of public attention with regard to climate change. In this book, decisions on energy consumption by private households are examined. The analyses are based on several empirical methods. The results show that the road to more sustainable energy consumption in residential buildings is not hampered by a lack of will on behalf of the consumers. However one should be realistic that there are many instances where improving thermal institution involves additional economic costs for individual households.
Book Synopsis Modeling Techniques in Predictive Analytics by : Thomas W. Miller
Download or read book Modeling Techniques in Predictive Analytics written by Thomas W. Miller and published by Pearson Education. This book was released on 2015 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now fully updated, this uniquely accessible book will help you use predictive analytics to solve real business problems and drive real competitive advantage. If you're new to the discipline, it will give you the strong foundation you need to get accurate, actionable results. If you're already a modeler, programmer, or manager, it will teach you crucial skills you don't yet have. This guide illuminates the discipline through realistic vignettes and intuitive data visualizations-not complex math. Thomas W. Miller, leader of Northwestern University's pioneering program in predictive analytics, guides you through defining problems, identifying data, crafting and optimizing models, writing effective R code, interpreting results, and more. Every chapter focuses on one of today's key applications for predictive analytics, delivering skills and knowledge to put models to work-and maximize their value. Reflecting extensive student and instructor feedback, this edition adds five classroom-tested case studies, updates all code for new versions of R, explains code behavior more clearly and completely, and covers modern data science methods even more effectively.
Book Synopsis Cruise Ship Tourism, 2nd Edition by : Ross Dowling
Download or read book Cruise Ship Tourism, 2nd Edition written by Ross Dowling and published by CABI. This book was released on 2017-01-25 with total page 623 pages. Available in PDF, EPUB and Kindle. Book excerpt: Completely updated and revised, Cruise Ship Tourism, 2nd Edition covers the economic, social and environmental impacts of cruising, combining the latest knowledge and research to provide a comprehensive account of the subject. Despite the industry growing rapidly, there is a substantial gap in the related literature, and this book addresses the key issues for researchers, students and industry professionals. A valuable 'one-stop-shop' for those interested in cruise ships and maritime tourism, this new edition from major names in the field is also an invaluable resource for anyone concerned more widely with tourism and business development.
Book Synopsis Applying Design for Six Sigma to Software and Hardware Systems by : Eric Maass
Download or read book Applying Design for Six Sigma to Software and Hardware Systems written by Eric Maass and published by Pearson Education. This book was released on 2009-08-19 with total page 732 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Practical, Example-Rich Guide to Building Better Systems, Software, and Hardware with DFSS Design for Six Sigma (DFSS) offers engineers powerful opportunities to develop more successful systems, software, hardware, and processes. In Applying Design for Six Sigma to Software and Hardware Systems, two leading experts offer a realistic, step-by-step process for succeeding with DFSS. Their clear, start-to-finish roadmap is designed for successfully developing complex high-technology products and systems that require both software and hardware development. Drawing on their unsurpassed experience leading Six Sigma at Motorola, the authors cover the entire project lifecycle, from business case through scheduling, customer-driven requirements gathering through execution. They provide real-world examples for applying their techniques to software alone, hardware alone, and systems composed of both. Product developers will find proven job aids and specific guidance about what teams and team members need to do at every stage. Using this book’s integrated, systems approach, marketers, software professionals, and hardware developers can converge all their efforts on what really matters: addressing the customer’s true needs. Learn how to Ensure that your entire team shares a solid understanding of customer needs Define measurable critical parameters that reflect customer requirements Thoroughly assess business case risk and opportunity in the context of product roadmaps and portfolios Prioritize development decisions and scheduling in the face of resource constraints Flow critical parameters down to quantifiable, verifiable requirements for every sub-process, subsystem, and component Use predictive engineering and advanced optimization to build products that robustly handle variations in manufacturing and usage Verify system capabilities and reliability based on pilots or early production samples Master new statistical techniques for ensuring that supply chains deliver on time, with minimal inventory Choose the right DFSS tools, using the authors’ step-by-step flowchart If you’re an engineer involved in developing any new technology solution, this book will help you reflect the real Voice of the Customer, achieve better results faster, and eliminate fingerpointing. About the Web Site The accompanying Web site, sigmaexperts.com/dfss, provides an interactive DFSS flowchart, templates, exercises, examples, and tools.
Book Synopsis Proceedings of the 4th International Conference on Informatics, Technology and Engineering 2023 (InCITE 2023) by : Markus Hartono
Download or read book Proceedings of the 4th International Conference on Informatics, Technology and Engineering 2023 (InCITE 2023) written by Markus Hartono and published by Springer Nature. This book was released on 2023-11-18 with total page 667 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book.Adaptive, Resilient & Collaborative EngineeringTowards Faster Recovery & Impactful Solutions The world in the last decade has been facing global issues such as accelerated global warming, depleting natural resources, food waste and scarcity, water contamination and shortage, energy conservation, etc. Enter the COVID-19 pandemic in 2020 and we face what people term as double disruption. Not only solutions to the above problems are becoming more critical, but they are also needed fast. Timely and effective solutions are called for so that we can recover from the pandemic while at the same time carry our efforts to better our world. It is no longer sufficient to find solutions that can only delay the negative impacts from the above problems, but it is imperative to tip the balance and reverse the impacts to our advantage. Engineers and engineering have a vital role in inventing mechanisms, systems, and/or products that can address the solutions. Digital technologies and artificial intelligence have been at the forefront of such exploration and we can expect some hints for a better future, if we continue being adaptive, resilient, and collaborative. Given the above background, Faculty of Engineering - Universitas Surabaya, will host the fourth bi-annual international conference “The 4th International Conference on Informatics, Technology and Engineering 2023 (InCITE 2023)” in Yogyakarta, Indonesia, September 14th–15th, 2023. This event is a continuation of the past events successfully held in 2017, 2019, and 2021. We invite academia and business practitioners all around the globe to share ideas and best practices relevant to the above conference topic. We hope that this event can also serve as a platform of gathering for anyone interested in exploring potential solutions of our common problems today. Accepted and presented paper will be submitted for publication in reputable International Proceeding (Atlantis Press). See you in Yogyakarta!
Book Synopsis Business Process Blueprinting by : Michael Hewing
Download or read book Business Process Blueprinting written by Michael Hewing and published by Springer Science & Business Media. This book was released on 2013-10-01 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Though customer orientation is recommended in Business Process Management, current modeling methods still have a strong focus on the company’s processes. To ensure a long-lasting requirement of a firm’s service, one should consider the customer activities in order to offer an added value that effectively addresses his or her needs. Thus, the customers’ perspective and their process chains before, during and after the interaction need to be captured in Business Process Management. Michael Hewing takes a design-oriented research approach to show how the integration of well-grounded marketing methods enables the visualization and analysis of the customer’s point of view in Business Process Management. By enhancing this method, information on usage processes as well as on the value-in-use can be provided for a comprehensive and process-based customer management.
Book Synopsis Selected Essays on Corporate Reputation and Social Media by : Markus Kick
Download or read book Selected Essays on Corporate Reputation and Social Media written by Markus Kick and published by Springer. This book was released on 2015-02-19 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: In four empirical studies, this cumulative work provides valuable insights for marketing executives of statutory health insurance funds and social media responsible. Paper I and II provide evidence about the importance and interplay of price and corporate reputation on the market of statutory health insurance. The second part changes perspective to corporate communication issues in the social media environment. By introducing the “social media brand value chain” paper III conducts a literature review of state of the art social media research. By means of a field experiment on Facebook, paper IV shows that brands do not necessarily have to communicate via their brand fan pages in a highly interactive and vivid way to positively influence attitudinal measures among their fan base.
