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Gestion Des Points De Vente
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Book Synopsis Gestion des points de vente by : Maher Toukabri
Download or read book Gestion des points de vente written by Maher Toukabri and published by Editions Universitaires Europeennes. This book was released on 2014-09-10 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ce livre consiste a analyser l'experience d'achat et sensorielle du prospect et la thematisation appreciee par ce dernier. En outre, cet ouvrage vise a etudier l'atmosphere du point de vente. En plus, ce livre contient un outil d'aide a la decision du choix d'implantation et optimisation de l'assortiment. la rentabilite des rayons et du magasin sera concretisee par des cas et exercices d'applications.
Book Synopsis Management et gestion d'un point de vente by : François-Xavier Simon
Download or read book Management et gestion d'un point de vente written by François-Xavier Simon and published by . This book was released on 2008 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nouveaux clients, nouveaux comportements d'achats, nouvelles attentes... Comment faire pour fidéliser vos clients, les faire consommer plus et surtout mieux ? Cet ouvrage vous permet de comprendre les principes clés du métier, par des mises en situation, et d'en assimiler l'essentiel pour gérer et manager efficacement votre point de vente : intégrer les évolutions récentes ; installer le client au cœur du point de vente ; gérer profitablement ; adopter une nouvelle posture managériale. Entièrement actualisée, cette nouvelle édition met l'accent sur l'e-business, les nouveaux comportements des clients et collaborateurs et les indicateurs orientés gestion économique opérationnelle. Que vous soyez dirigeant, manager de proximité ou étudiant, cet ouvrage vous plonge tout droit dans la réalité d'un magasin et vous livre les clés de son fonctionnement.
Author : Publisher :Odile Jacob ISBN 13 :2738185142 Total Pages :394 pages Book Rating :4.7/5 (381 download)
Download or read book written by and published by Odile Jacob. This book was released on with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Management et gestion d'un point de vente by : François-Xavier Simon
Download or read book Management et gestion d'un point de vente written by François-Xavier Simon and published by . This book was released on 2003 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Le monde du commerce et de la distribution connaît une profonde mutation. La complexité de notre société de consommation, caractérisée par une concurrence accrue, engendre des attentes et des comportements d'achat inédits. Comment, dans ces nouvelles conditions, manager et gérer un point de vente dans une logique de progrès ? Grâce à une pédagogie originale qui vous plonge directement dans la vie et la réalité d'un magasin, cet ouvrage présente les méthodes et les bonnes pratiques agissant sur les trois leviers fondamentaux du point de vente : le commerce, la gestion économique et le management des femmes et des hommes. Les auteurs s'appuient sur des exemples concrets, des tests et des fiches techniques pour entraîner le lecteur à travers les concepts et leurs logiques. Destiné aux dirigeants et aux managers de proximité, ainsi qu'aux étudiants qui souhaitent rejoindre le monde passionnant de la distribution, ce livre donne les clés du management et de la gestion d'un point de vente.
Book Synopsis FACILES LES CALCULS COMMERCIAUX, FINANCIERS ET DE GESTION by : Yannick GARAT
Download or read book FACILES LES CALCULS COMMERCIAUX, FINANCIERS ET DE GESTION written by Yannick GARAT and published by Lulu.com. This book was released on 2014-08-13 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: DESTINE AUX MANAGERS COMMERCIAUX ET A LEUR EQUIPE, AUX ETUDIANTS D'ECOLES DE COMMERCE, AUX PARTICIPANTS DE CURSUS COMMERCIAUX, CET OUVRAGE PERMET DE REMETTRE A FLOTS LES PRINCIPAUX CALCULS NECESSAIRES AU QUOTIDIEN DE L'ENTREPRISE.
Download or read book Geomarketing written by Gérard Cliquet and published by John Wiley & Sons. This book was released on 2013-03-04 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title describes the state of the art in all areas of spatial marketing, discussing the various constituents which make up the geography of markets. Demand varies according to location and can be measured according to revenue, the number of households, spending patterns and lifestyles. Supply is also dependent on position, because prices, services, products and available shops rely on location, while the difference between supply and demand is the rationale for the role of the trader. The book also covers the way geographic techniques help to solve marketing problems and contains chapters written by contributors with extensive experience in this field; given that it is crucial for companies to direct their marketing correctly at their target audience, this will be indispensable reading for those involved in this area.
Book Synopsis Gérer et animer un réseau de points de vente by : Annie Troadec
Download or read book Gérer et animer un réseau de points de vente written by Annie Troadec and published by . This book was released on 1998 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: La distribution par réseaux constitue un univers hétérogène (succursaliste, associatif, coopératif, concessionnaire...) avec ses exigences et ses règles. La réussite de chaque point de vente est nécessaire pour assurer le développement durable du réseau. Ces réseaux s'avèrent être les éléments les plus dynamiques de la distribution actuelle : ils se sont enrichis de la démarche marketing, utilisent les outils de management les plus modernes et se fixent de plus en plus des objectifs de qualité. Le livre démontre, en s'appuyant sur de nombreux exemples, la spécifité de cette démarche " marketing et management " : nécessité de la concentration, qualité de service, stratégie d'enseigne, politique de prix et de promotion, pratique du marketing direct, stimulation des équipes, importance de la formation, techniques de développement, mise au point de concepts de magasins, contrôle et suivi de l'activité du réseau. Véritable guide pratique, c'est un outil concret de travail. Il contient pour chaque thème traité une annexe " check-up " permettant d'analyser la stratégie des enseignes.
Book Synopsis Analyse des écarts et analyse des données en contrôle de gestion en vue de l'action marketing pour un réseau de points de vente by : Jean Beaufort
Download or read book Analyse des écarts et analyse des données en contrôle de gestion en vue de l'action marketing pour un réseau de points de vente written by Jean Beaufort and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Analytical Dictionary of Retailing by : Jeanne Dancette
Download or read book Analytical Dictionary of Retailing written by Jeanne Dancette and published by PUM. This book was released on 2000 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Management stratégique des points de vente by : Gérard Cliquet
Download or read book Management stratégique des points de vente written by Gérard Cliquet and published by . This book was released on 1992 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :Jacques-Marie Aurifeille Publisher :Springer Science & Business Media ISBN 13 :1475728212 Total Pages :212 pages Book Rating :4.4/5 (757 download)
Book Synopsis Bio-Mimetic Approaches in Management Science by : Jacques-Marie Aurifeille
Download or read book Bio-Mimetic Approaches in Management Science written by Jacques-Marie Aurifeille and published by Springer Science & Business Media. This book was released on 2013-03-09 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management Science is often confronted with optimization problems characterised by weak underlying theoretical models and complex constraints. Among them, one finds data analysis, pattern recognition (classification, multidimensional analysis, discriminant analysis) as well as modelling (forecasting, confirmatory analysis, expert system design). In recent years, biomimetic approaches have received growing attention from Marketing, Finance and Human Resource researchers and executives as effective tools for practically handling such problems. Biomimetic approaches include a variety of heuristic methods - such as neural networks, genetic algorithms, immunitary nets, cellular automata - that simulate nature's way of solving complex problems and, thus, can be considered as numerical transpositions of true life problem solving. Bio-Mimetic Approaches in Management Science presents a selection of recent papers on biomimetic approaches and their application to Management Science. Most of these papers were presented at the last ACSEG/CAEMS International Congresses (Approches Connexionnistes en Sciences Economiques et de Gestion/Connectionnist Approaches in Economics and Management Science). All papers combine the discussion of conceptual issues with illustrative empirical applications, and contain detailed information on the way heuristics are practically implemented. The advantages and limits of the biomimetic approaches are discussed in several of the papers, either by comparing these approaches with more classical methods (logit models, clustering), or by investigating specific issues like overfitting and robustness. Synthesizing overviews are provided, as well as new tools for coping with some of the limitations of biomimetic methods.
Book Synopsis La Promotion des ventes et la gestion des magasins de vente au détail en articles textiles by : Jack Fabre
Download or read book La Promotion des ventes et la gestion des magasins de vente au détail en articles textiles written by Jack Fabre and published by . This book was released on 1978 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis VAM A BEP VAM, CAP vente/commerce by : François Cartier
Download or read book VAM A BEP VAM, CAP vente/commerce written by François Cartier and published by Editions GEP. This book was released on 1998 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Strategy and Management of Industrial Brands by : Philippe Malaval
Download or read book Strategy and Management of Industrial Brands written by Philippe Malaval and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategy and Management of Industrial Brands is the first book devoted to business-to-business products and services. Looking at numerous companies, this book defines two brand objectives that are specific to the industrial and service sectors and which must be added to the traditional functions of branding: the minimization of risk as perceived by buyers, and the facilitation of the customer company's performance by the supplier brand. Different ways of classifying brands are suggested, providing a better understanding of brand strategies adopted by business-to-business companies, as well as new concepts such as brand `printability', `visibility', and `purchaseability'. Five major brand categories are dealt with in separate chapters: -entering goods brands; -intermediary equipment goods brands; -equipment goods brands; -business-to-business service brands; and -industrial distributor brands. From a practical point of view, the aim of the book is to address the main concerns of managers: How to create and protect brands? What type of visual identity is appropriate? How to manage international brands? An analysis of 1,500 industrial brands as well as 40 case studies are included in this book. These brands are used in both the industrial (automotive, building, aeronautics, IT, etc.) and consumer sectors (clothing, electronics, food packaging, telecommunications, etc.). This book has been written for professors and students of universities and business schools, as well as managers and people working in industry or the service sector.
Book Synopsis La logistique durable by : MORANA Joëlle
Download or read book La logistique durable written by MORANA Joëlle and published by Lavoisier. This book was released on 2013-04-01 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: La mondialisation, la question environnementale et les mutations de la société imposent à chaque entreprise d’être toujours innovante, tant sur le plan technologique qu’organisationnel. La modernisation de la chaîne d’approvisionnement constitue la suite logique de l’évolution de la logistique d’entreprise depuis les années 1950. Cet ouvrage présente les éléments nécessaires à la mise en place d’une logistique durable : - la prise en compte de la dimension économique qui met en exergue les poids et rôle des connexions intra et inter-organisationnelles. C’est la remise en cause des notions de logistique amont, interne, aval, de mutualisation des transports, de prestations logistiques, de traçabilité et de systèmes d’information ; - la dimension environnementale qui s’intéresse à des aspects tels que l’éco-conception, la re-production, la gestion des déchets, la logistique des retours ou encore le transport « vert » ; - la dimension sociale/sociétale qui permet de poser un regard sur les ressources humaines internes et externes. Pour assurer une bonne mesure de la performance, La logistique durable propose l’élaboration d’un tableau de bord logistique.
Book Synopsis Le marketing de la distribution by : Joël Jallais
Download or read book Le marketing de la distribution written by Joël Jallais and published by . This book was released on 1987 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Economics and Management of Franchising Networks by : Josef Windsperger
Download or read book Economics and Management of Franchising Networks written by Josef Windsperger and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Franchising networks are experiencing great success in international business organization. Few books try to explain the characteristics of these networks. Contrary to the existing literature this book tackles more theoretical problems related to governance, organization, knowledge management, contract design, incentive and regulation issues both from the economic and management view point. It delivers new theoretical and empirical results regarding plural forms, contract design, and knowledge and strategic management issues. Its purpose is to offer researchers and practitioners new theoretical and empirical insights in one of the most important economic phenomenon at the beginning of the 21st century: Franchising networks as organizational arrangement for growth and internationalization of firms.
