Media and Metamedia Management

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Author :
Publisher : Springer
ISBN 13 : 3319460684
Total Pages : 514 pages
Book Rating : 4.3/5 (194 download)

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Book Synopsis Media and Metamedia Management by : Francisco Campos Freire

Download or read book Media and Metamedia Management written by Francisco Campos Freire and published by Springer. This book was released on 2016-11-21 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media and Metamedia Management has contributions from seven prestigious experts, who offer their expertise and the view from their vantage point on communication, journalism, advertising, audiovisual, and corporate, political, and digital communication, paying special attention to the role of new technologies, the Internet and social networks, also from an ethics and legal dimension. A total of 118 authors belonging to 31 universities from Spain, Portugal, England and Ecuador have contributed to this book edited, coordinated and introduced by professors Francisco Campos-Freire and Xosé López-García, from the University of Santiago de Compostela, José Rúas-Araújo, from the University of Vigo, and Valentín A. Martínez-Fernández, from the University of A Coruña. Readers may also enjoy 66 articles, grouped into diverse chapters, on Journalism and cyberjournalism, audiovisual sector and media economy, corporate and institutional communication, and new media and metamedia.

Management and Economics of Communication

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Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110589540
Total Pages : 523 pages
Book Rating : 4.1/5 (15 download)

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Book Synopsis Management and Economics of Communication by : M. Bjørn Rimscha

Download or read book Management and Economics of Communication written by M. Bjørn Rimscha and published by Walter de Gruyter GmbH & Co KG. This book was released on 2020-06-08 with total page 523 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook combines the perspectives of communication studies, economics and management, and psychology in order to provide a comprehensive economic view on personal and mass communication. It is divided into six parts that comprise: 1. an overarching introduction that defines the field and provides a brief overview of its history (1 chapter) 2. the most commonly used theoretic frameworks for the analysis of communication economics and management (4 chapters) 3. the peculiarities of the quantitative and qualitative methods and data used in the field (3 chapters) 4. key issues of the field such as the economics of language, labor in creative industries, media concentration, branding etc. (10 chapters) 5. descriptions of the development, trends and peculiarities of the field in different parts of the world, written by scholars from the respective region (10 chapters) 6. reflections on future directions for the field, both from a managerial and from an economics perspective (1 chapter). The authors of the individual chapters represent different academic disciplines, research traditions, and geographic backgrounds. The reader will thus gain multifaceted insights into the management and economics of communication.

Handbook of Media Management and Economics

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Author :
Publisher : Routledge
ISBN 13 : 1351747525
Total Pages : 654 pages
Book Rating : 4.3/5 (517 download)

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Book Synopsis Handbook of Media Management and Economics by : Alan Albarran

Download or read book Handbook of Media Management and Economics written by Alan Albarran and published by Routledge. This book was released on 2018-04-27 with total page 654 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the 2019 Robert Picard Book Award The Handbook of Media Management and Economics has become a required reference for students, professors, policy makers and industry practitioners. The volume was developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the research agenda in these areas, ultimately pushing the field in new directions. The Handbook's chapters are organized into parts addressing the theoretical components, key issues, analytical tools, and future directions for research. With its unparalleled breadth of content from expert authors, the Handbook provides background knowledge of the various theoretical dimensions and historical paradigms, and establishes the direction for the next phases of research in this evolving arena of study. Updates include the rise of mobile and social media, globalization, audience fragmentation and big data.

Management, Marketing and Promotion of Library Services Based on Statistics, Analyses and Evaluation

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Author :
Publisher : Walter de Gruyter
ISBN 13 : 3598440227
Total Pages : 464 pages
Book Rating : 4.5/5 (984 download)

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Book Synopsis Management, Marketing and Promotion of Library Services Based on Statistics, Analyses and Evaluation by : Trine Kolderup Flaten

Download or read book Management, Marketing and Promotion of Library Services Based on Statistics, Analyses and Evaluation written by Trine Kolderup Flaten and published by Walter de Gruyter. This book was released on 2008-11-03 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rapid developments in information technology and media have resulted in increasingly diverse strategies for information retrieval by readers and users. The duty to cope with this phenomenon and to master the situation forms one of the biggest challenges facing libraries. In order to strengthen the awareness of the potential of tools for management and strategic planning, a two-day meeting was held under the auspices of IFLA's Management & Marketing Section in Bergen, Norway in August 2005. Managers of different types of libraries, researchers and educators from five continents shared their experiences with research methods, data collection, evaluation, performance measurement, best practice strategies and policies. This book contains their presentations in the form of full length articles.

Entrepreneurship for Rural Start-ups

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Publisher : Taylor & Francis
ISBN 13 : 1000369250
Total Pages : 112 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Entrepreneurship for Rural Start-ups by : Gloria Jiménez-Marín

Download or read book Entrepreneurship for Rural Start-ups written by Gloria Jiménez-Marín and published by Taylor & Francis. This book was released on 2021-03-09 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurs who start out with no network, no money, no market and scarce resources find a big contrast between what they read in books and the success stories from the Valley and their reality, specially first-timers. Most entrepreneurial books focus on the Business Canvas Model, simplifying the process of building a start-up. Many entrepreneurs who have no previous business experience embrace quick and lean methods without the foundations needed to build solid value proposals. This book stands out because it deals with entrepreneurship in environments far removed from large cities with fewer infrastructures, connections and resources but which also need companies that provide services to citizens and society. This book focuses on the basics, treating each part of the business canvas as a discipline itself that must be mastered. The book illustrates key lessons learned and offers guidance on essential topics for new venture success in mainstream markets. It expands critical lessons learned and points of guidance across several key topics for new venture creation. Noteworthy is the role of context, financial understanding, building business development skills and start-up communications. Entrepreneurship for Rural Start-ups will be of interest to students, academics and researchers in the field of entrepreneurship, and will be of use to individuals looking to start a local business to take advantage of the rural environment and the possibilities it offers.

Power, Media, Culture

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Publisher : Springer
ISBN 13 : 1137540087
Total Pages : 220 pages
Book Rating : 4.1/5 (375 download)

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Book Synopsis Power, Media, Culture by : Luis Albornoz

Download or read book Power, Media, Culture written by Luis Albornoz and published by Springer. This book was released on 2015-07-06 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book updates and revalidates critical political economy of communication approaches. It is destined to become a work of reference for those interested in delving into debates arising from the performance of traditional and new media, cultural and communication policy-making or sociocultural practices in the new digital landscape.

Communication: Innovation & Quality

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Publisher : Springer
ISBN 13 : 3319918605
Total Pages : 507 pages
Book Rating : 4.3/5 (199 download)

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Book Synopsis Communication: Innovation & Quality by : Miguel Túñez-López

Download or read book Communication: Innovation & Quality written by Miguel Túñez-López and published by Springer. This book was released on 2018-07-10 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the disruptive changes in the media ecosystem caused by convergence and digitization, and analyses innovation processes in content production, distribution and commercialisation. It has been edited by Professors Miguel Túñez-López (Universidade de Santiago de Compostela, Spain), Valentín-Alejandro Martínez-Fernández (Universidade da Coruña, Spain), Xosé López-García (Universidade de Santiago de Compostela, Spain), Xosé Rúas-Araújo (Universidade de Vigo, Spain) and Francisco Campos-Freire (Universidade de Santiago de Compostela, Spain). The book includes contributions from European and American experts, who offer their views on the audiovisual sector, journalism and cyberjournalism, corporate and institutional communication, and education. It particularly highlights the role of new technologies, the Internet and social media, including the ethics and legal dimensions. With 30 contributions, grouped into diverse chapters, on information preferences and uses in journalism, as well as public audiovisual policies in the European Union, related to governance, funding, accountability, innovation, quality and public service, it provides a reliable media resource and presents lines of future development.

La sociedad que no queria se anónima

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Publisher : Editorial Almuzara
ISBN 13 : 8483567288
Total Pages : 178 pages
Book Rating : 4.4/5 (835 download)

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Book Synopsis La sociedad que no queria se anónima by : Esther Trujillo

Download or read book La sociedad que no queria se anónima written by Esther Trujillo and published by Editorial Almuzara. This book was released on 2013 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: La responsabilidad social de las empresas puede parecer un gasto innecesario hasta que se comprueba lo que cuesta ser irresponsable. En las páginas de este libro comprobaremos cómo, en la era de la información, la gestión responsable y la ética empresarial son asuntos que representan una gran apuesta estratégica. En La Sociedad que no quería ser Anónima su autora, a través de un personaje ficticio, Amaro Cifuentes, director de Responsabilidad Social de una compañía cualquiera, ayuda a desentrañar las claves de esta función empresarial a través de una mezcla sutil entre la realidad y la ficción, el día a día y el esperpento, la gestión ordenada y la ocurrencia caótica. Y es que el desafío en la responsabilidad social para cualquier compañía moderna tiene un nombre: anticipación. Sus eneficios tardan en llegar, pero son claros, como podrá asegurar cualquier directivo que haya tenido que gestionar una crisis.

Host Bibliographic Record for Boundwith Item Barcode 30112044669122 and Others

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Publisher :
ISBN 13 :
Total Pages : 2130 pages
Book Rating : 4.:/5 (31 download)

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Download or read book Host Bibliographic Record for Boundwith Item Barcode 30112044669122 and Others written by and published by . This book was released on 2013 with total page 2130 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Directory of MBAs

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Publisher :
ISBN 13 :
Total Pages : 604 pages
Book Rating : 4.3/5 (91 download)

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Download or read book The Directory of MBAs written by and published by . This book was released on 1997 with total page 604 pages. Available in PDF, EPUB and Kindle. Book excerpt:

DICES

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Publisher :
ISBN 13 :
Total Pages : 356 pages
Book Rating : 4.E/5 ( download)

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Download or read book DICES written by and published by . This book was released on 2005 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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Author :
Publisher : Editorial Elearning, S.L.
ISBN 13 :
Total Pages : 438 pages
Book Rating : 4./5 ( download)

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Download or read book written by and published by Editorial Elearning, S.L.. This book was released on with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Los límites de la morfología

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Publisher : Uam Ediciones
ISBN 13 :
Total Pages : 452 pages
Book Rating : 4.:/5 (1 download)

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Book Synopsis Los límites de la morfología by : Antonio Fábregas

Download or read book Los límites de la morfología written by Antonio Fábregas and published by Uam Ediciones. This book was released on 2012 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Comunicación de crisis

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Publisher : Editorial Almuzara
ISBN 13 : 8483561727
Total Pages : 259 pages
Book Rating : 4.4/5 (835 download)

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Book Synopsis Comunicación de crisis by : Francisco Marín

Download or read book Comunicación de crisis written by Francisco Marín and published by Editorial Almuzara. This book was released on 2009-03 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Francisco Marín demuestra que la gestión coherente de la comunicación en situaciones de crisis atenúa los riesgos, impide que se erosione la imagen corporativa y protege la marca.

Illinois 2021 Rules of the Road

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Publisher :
ISBN 13 :
Total Pages : 114 pages
Book Rating : 4.5/5 (41 download)

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Book Synopsis Illinois 2021 Rules of the Road by : State of State of Illinois

Download or read book Illinois 2021 Rules of the Road written by State of State of Illinois and published by . This book was released on 2021-07-19 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Illinois 2021 Rules of the Road handbook, drive safe!

Der Dialog zwischen Steuerverwaltung und Steuerzahler bis zum Einreichen der Steuererklärung

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Publisher : Springer
ISBN 13 :
Total Pages : 452 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis Der Dialog zwischen Steuerverwaltung und Steuerzahler bis zum Einreichen der Steuererklärung by : International Fiscal Association

Download or read book Der Dialog zwischen Steuerverwaltung und Steuerzahler bis zum Einreichen der Steuererklärung written by International Fiscal Association and published by Springer. This book was released on 1980 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: Of national reports on the topic delivered at the 34th congress of the International Fiscal Association which was held in Paris, 1980. The report by the general reporter Guy Delorme is printed in full in four languages.

La Gestión del conocimiento

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Publisher :
ISBN 13 :
Total Pages : 672 pages
Book Rating : 4.F/5 ( download)

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Download or read book La Gestión del conocimiento written by and published by . This book was released on 2000 with total page 672 pages. Available in PDF, EPUB and Kindle. Book excerpt: