Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Download Gerencia Integral De Comunicaciones full books in PDF, epub, and Kindle. Read online Gerencia Integral De Comunicaciones ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Author : Jorge Aguilera
Publisher :
ISBN 13 :
Total Pages : 128 pages
Book Rating : 4.:/5 (811 download)
Download or read book Gerencia integral de comunicaciones written by Jorge Aguilera and published by . This book was released on 2008 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jorge Aguilera
Publisher :
ISBN 13 : 9789587716870
Total Pages : 413 pages
Book Rating : 4.7/5 (168 download)
Download or read book Gerencia integral de comunicaciones written by Jorge Aguilera and published by . This book was released on 2018 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jorge Aguilera
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (139 download)
Download or read book Gerencia integral de comunicaciones written by Jorge Aguilera and published by . This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Josefa D. Martín-Santana
Publisher : ESIC Editorial
ISBN 13 : 8417914110
Total Pages : 331 pages
Book Rating : 4.4/5 (179 download)
Download or read book GESTION DE LA COMUNICACIÓN written by Josefa D. Martín-Santana and published by ESIC Editorial. This book was released on 2019-07-25 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: El sector de la comunicación ha experimentado una profunda transformación en las últimas décadas que ha afectado considerablemente a la forma de operar de los distintos agentes que intervienen en él y ha propiciado cambios en las prácticas de marketing y de comunicación. Los nuevos medios y las nuevas tecnologías ofrecen un gran potencial para la mejora de los procesos de marketing y comunicación, pero también obligan a trabajar con rigor y con un planteamiento estratégico en su gestión. Las comunicaciones actuales se enfrentan a niveles elevados de saturación de mensajes y a una creciente falta de atención por parte de los consumidores, a lo que debemos añadir, además, el aumento considerable de opciones de comunicación disponibles para los anunciantes. En este contexto, la comunicación integrada de marketing es un avance significativo de la evolución en la disciplina de marketing. Gestión de la comunicación: un enfoque integral está dirigido tanto al ámbito académico como profesional de la comunicación comercial con el objetivo de proporcionar una visión pedagógica, actual y coordinada de sus diferentes herramientas, combinando de forma sinérgica contenido teórico con las mejores prácticas comunicativas de las organizaciones. El libro está organizado en cinco capítulos que desarrollan la comunicación integrada de marketing y sus diferentes instrumentos: publicidad, promoción de ventas, marketing directo y relaciones públicas. Los avances en las TIC han facilitado el desarrollo de nuevos canales de comunicación que se abordan en cada capítulo bajo los objetivos propios de cada uno de estos instrumentos. Este libro es fruto del conocimiento, experiencia y esfuerzo compartido entre docentes-investigadores del área de comercialización e investigación de mercados pertenecientes a diferentes universidades españolas. Su encuentro ha permitido enriquecer el contenido del libro desde diferentes perspectivas, llegando a un consenso sobre los fundamentos a transmitir para generar conocimiento de la comunicación integrada de marketing y sus instrumentos con una visión práctica, actual y ajustada a las necesidades y exigencias del mercado.
Author : María Cristina Ocampo Villegas
Publisher : Universidad de La Sabana
ISBN 13 : 9586487350
Total Pages : 24 pages
Book Rating : 4.5/5 (864 download)
Download or read book Comunicación empresarial: plan estratégico como herramienta gerencial y nuevos retos del comunicador en las organizaciones written by María Cristina Ocampo Villegas and published by Universidad de La Sabana. This book was released on 2011 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: Uno de los móviles de esta propuesta es precisamente el tratamiento inmediato y mediático que se le da a los asuntos de la comunicación en la empresa por parte de la gerencia. La comunicación en la organización no es un asunto que se pueda negociar, existe comunicación o no existe, este planteamiento deja clara la dimensión gerencial que debe tener la comunicación en cualquier organización. El comunicador gerencial debe reconocer que su trabajo es pura gestión y que del conocimiento del negocio, de su perspectiva sobre diversos temas y del lineamiento de estrategias para la consecución de objetivos dependerá su reconocimiento profesional y como es lógico, la obtención de beneficios en la empresa, por la vía de productos y/o servicios de calidad. Contenido: El comunicador y la organización. Humanizar la comunicación, la mejor apuesta de la organización. El plan no es la estrategia. Ejecución del plan estratégico de comunicaciones: de la planeación a la acción con éxito. Análisis estratégico del entorno competitivo. Control estratégico y mejoramiento continuo de la comunicación organizacional. Los retos del nuevo comunicador organizacional en las organizaciones de la sociedad de la información. Dimensión estratégica en la comunicación organizacional de las tecnologías de información.
Author : CENTRO DE LA INVESTIGACIONES DE LA COMUNICACION CORPORATIVA ORGANIZACIONAL CICCO
Publisher : Universidad de La Sabana
ISBN 13 : 9789586484596
Total Pages : 254 pages
Book Rating : 4.4/5 (845 download)
Download or read book Comunicación Empresarial written by CENTRO DE LA INVESTIGACIONES DE LA COMUNICACION CORPORATIVA ORGANIZACIONAL CICCO and published by Universidad de La Sabana. This book was released on 2006 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro es parte de la colección e-Libro en BiblioBoard.
Author :
Publisher :
ISBN 13 :
Total Pages : 292 pages
Book Rating : 4.:/5 (31 download)
Download or read book Planindex written by and published by . This book was released on 1989 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Organization of American States. Unit of Sustainable Development and Environment
Publisher : Organization of American States
ISBN 13 :
Total Pages : 300 pages
Book Rating : 4.3/5 (91 download)
Download or read book Source Book of Alternative Technologies for Freshwater Augmentation in Latin America and the Caribbean written by Organization of American States. Unit of Sustainable Development and Environment and published by Organization of American States. This book was released on 1997 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Alberto Chong
Publisher : World Bank Publications
ISBN 13 : 0821383507
Total Pages : 526 pages
Book Rating : 4.8/5 (213 download)
Download or read book Privatization in Latin America written by Alberto Chong and published by World Bank Publications. This book was released on 2005-03-15 with total page 526 pages. Available in PDF, EPUB and Kindle. Book excerpt: Privatization is under attack. Beginning in the 1980s, thousands of failing state-owned enterprises worldwide have been turned over to the private sector. But public opinion has turned against privatization. A large political backlash has been brewing for some time, infused by accusations of corruption, abuse of market power, and neglect of the poor. What is the real record of privatization and are the criticisms justified? 'Privatization in Latin America' evaluates the empirical evidence on privatization in a region that has witnessed an extensive decline in the state's share of production over the past 20 years. The book is a compilation of recent studies that provide a comprehensive analysis of the record of and accusations against privatization, with important recommendations for the future. Seven countries are investigated: Argentina, Bolivia, Brazil, Chile, Colombia, Mexico, and Peru. This book will be vital to anyone interested in the privatization debate but especially to those involved in civil service reform, corporate governance, economic policy, finance, and anticorruption efforts. 'Privatization is important but controversial. While economists typically favor it, others are skeptical. This book provides strong scientific evidence that privatization has been beneficial for many Latin American countries, although some privatizations failed and some groups in society lost out. As usual, the devil is in the details: how privatization is carried out and what reforms accompany it are crucial to its success. The book is definitely an invaluable contribution to the privatization debate.' --Oliver Hart, Andrew E. Furer Professor of Economics, Harvard University
Author : Carlos Valero-Hernández
Publisher : Palibrio
ISBN 13 : 1463321406
Total Pages : 733 pages
Book Rating : 4.4/5 (633 download)
Download or read book La Gerencia de la Desconfianza written by Carlos Valero-Hernández and published by Palibrio. This book was released on 2012-03 with total page 733 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este es un libro enfocado en las organizaciones en general, donde se analiza con sentido multidisciplinario las interacciones y formas de vida de las personas para comprender que su ordenación esta determinada y se relaciona con la orientación seguida por la sociedad y la cultura. Se hace referencia cierta al dilema confianza-desconfianza como característica peculiar de la crisis que se vive en el entorno institucional latinoamericano producto de un estilo de pensamiento esquizoparanoide desarrollado en muchos adultos por múltiples factores y elementos intrínsecos propios, en su mayoría vinculados con el impulso silencioso de las fuerzas ambientales y el poder de mando en todas sus perspectivas. En el libro se discuten y abarcan, por lo menos, tres grupos temáticos diferenciados y relacionados con la desconfianza: 1) Como en América Latina y el Caribe, las diferencias culturales y de producción de las personas han interactuado con las experiencias de desigualdades sostenidas y desarrolladas permanentemente para crear e impulsar la incredulidad y la desconfianza 2) Como numerosos factores extrínsecos (políticos, económicos, educativos, jurídicos, tecnológicos y otros) han afectado los comportamientos, el rendimiento, y las formas de intercambio de las personas, a través de las transformaciones históricas de la región, influyendo en la desconfianza de la gente, y 3) Como el conocimiento sobre factores humanos intrínsecos puede ayudar a los directivos y gerentes para anticipar, dirigir, y aprovechar de manera institucional programas de medición y transformación con acciones positivas para promover y mejorar el aprendizaje y la confianza. Se trata de un enfoque interpretativo sobre acontecimientos evidentes que busca contribuir con proposiciones sobre como "gerenciar la desconfianza," haciendo reflexiones e invitando a los administradores y directivos, de los sectores público y privado de la economía, para analizar, discutir y evaluar causas y consecuencias categóricas que se generan, delimitan, y propagan en el comportamiento individual y social de los miembros de cualquier organización. Especialmente, cuando los niveles de la desconfianza crecen producto de problemas no resueltos y de actitudes negativas ante respuestas inconsistentes, lo que influye a su vez en la cultura de la desconfianza afectando e infectando a la comunidad y la sociedad. Si el contenido del escrito llega a sus manos por cualquier medio, en cualquier tiempo, trate de leerlo, entenderlo, compartirlo, y comentarlo con otros positivamente, con confianza, aunque sea de tiempo en tiempo. Recuerda que ha sido escrito para ti y para otros, en la búsqueda de aprendizaje y desarrollo, durante el tiempo que nos ha tocado trabajar y vivir en nuestro medio, para no repetir en el futuro acciones negativas limitantes y así mejorar los niveles de confianza en nuestras instituciones y sociedad.
Author : Marcelo Giugale
Publisher : World Bank Publications
ISBN 13 : 082136863X
Total Pages : 860 pages
Book Rating : 4.8/5 (213 download)
Download or read book An Opportunity for a Different Peru written by Marcelo Giugale and published by World Bank Publications. This book was released on 2007 with total page 860 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the first time in the republican history of Peru, the presidential transition takes place in democracy, social peace, fast economic growth and favorable world markets. In other words, there has never been a better chance to build a different Peru - a richer country, more equal and governable. There are multiple ways to achieve that goal. New reforms must stem from a widespread and participatory debate, one of a common vision conceived for and by Peruvians. This book aims at making a technical and independent contribution to such debate; it summarizes the knowledge available about the challenges to be faced by the new administration. The study does not recommend silver bullets, but suggests policy options. It is based on the analysis of the current reality and in six decades of relationships with Peru, in which the Bank has implemented more than 100 projects and prepared more than 500 technical reports covering the wide range of development topics. When necessary, the study provides lessons that the Bank has learned elsewhere. The study provides a conceptual framework to the analysis of the country's 34 economic sectors and the two historical perspectives behind them. In doing so, it offers a comprehensive reform agenda that sheds light on possible priorities and courses of action.
Author : Saiz-Álvarez, José Manuel
Publisher : IGI Global
ISBN 13 : 1799850374
Total Pages : 297 pages
Book Rating : 4.7/5 (998 download)
Download or read book Quality Management for Competitive Advantage in Global Markets written by Saiz-Álvarez, José Manuel and published by IGI Global. This book was released on 2020-09-04 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Quality should be treated as a culture of success in the market. Enterprises focused on quality will survive in the long term in this new environment because quality is what may create a real and robust link between a company and its clients, and these clients should always be considered the heart of any business; without them, there is neither option nor sense to continue any activity in a company. Quality Management for Competitive Advantage in Global Markets is an essential reference source that discusses the importance of quality practices and global market practices. With research that allows practitioners to improve their understanding of the strategic role of quality in the information and knowledge society, it focuses on describing a global economy formed by networks, organizations, teams, workgroups, information systems, and finally, actors in networked environments. Featuring research on topics such as consumer satisfaction, human capital, and quality management, the target audience of this book is composed of professionals and researchers working in the field of information and knowledge management in various disciplines including library, information and communication sciences, administrative sciences and management, education, adult education, sociology, computer science, and information technology. Moreover, the book provides insights and supports executives concerned with the management of expertise, knowledge, information, and organizational development in different types of work communities and environments.
Author :
Publisher :
ISBN 13 :
Total Pages : 372 pages
Book Rating : 4.:/5 (319 download)
Download or read book Etica Comercial, Manual Sobre La Administracion De Una Empresa Comercial Responsable written by and published by . This book was released on 2007 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jacob Blanc
Publisher : University of Arizona Press
ISBN 13 : 0816537143
Total Pages : 345 pages
Book Rating : 4.8/5 (165 download)
Download or read book Big Water written by Jacob Blanc and published by University of Arizona Press. This book was released on 2018-04-10 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A transnational approach to the history of a key Latin American border region"--Provided by publisher.
Author : Jose Galindo
Publisher : IGI Global
ISBN 13 : 1591403243
Total Pages : 341 pages
Book Rating : 4.5/5 (914 download)
Download or read book Fuzzy Databases written by Jose Galindo and published by IGI Global. This book was released on 2006-01-01 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book includes an introduction to fuzzy logic, fuzzy databases and an overview of the state of the art in fuzzy modeling in databases"--Provided by publisher.
Author : Enrique Cabrera Jr
Publisher : IWA Publishing
ISBN 13 : 1843391988
Total Pages : 185 pages
Book Rating : 4.8/5 (433 download)
Download or read book Benchmarking Water Services written by Enrique Cabrera Jr and published by IWA Publishing. This book was released on 2011-03-01 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Benchmarking has become a key tool in the water industry to promote and achieve performance targets for utilities. The use of this tool for performance improvement through systematic search and adaptation of leading practices, has expanded globally during the past decade. Many ongoing projects worldwide aim to address different needs and objectives, in varying contexts, with outstanding results and impact. Benchmarking Water Services provides valuable information to everyone interested in benchmarking in the water industry. The text is aimed at utilities considering joining a benchmarking project, experienced practitioners in charge of organizing a benchmarking exercise, consultants, regulators and researchers. The document is presented with a clear practice oriented approach and can be used as a how-to-benchmark guide presented from different perspectives (participants, organizers, supervising bodies). Readers will gain practical insight on real life benchmarking practices and will benefit from the experiences gained in some of the leading benchmarking projects of the water industry (including the IWA-WSAA benchmarking efforts, the European Benchmarking Co-operation and the several benchmarking projects carried out in Austria and Central Europe). The manual also presents the new IWA Benchmarking Framework, which aims to harmonize the terms used to describe benchmarking and performance indicators practices in the water industry, guaranteeing a more fluent and efficient communication. This Manual of Best Practice is edited by the IWA Specialist Group on Benchmarking and Performance Assessment, and co-published by AWWA and IWA Publishing. Praise for Benchmarking Water Services: "The continual trend of conceptual to specifics throughout the book provides for an educational experience each time the book is either casually perused or carefully studied." "The authors (Cabrera, Haskins and Fritiz) diligently pursue the focus of improvement." "Benchmarking Water Services is an in depth and practical ‘must have’ guide for any utility currently engaged in or planning to develop a benchmarking process" - Gregory M. Baird (2012) Benchmarking: An International Journal 19:2. More information about the book can be found on the Water Wiki in an article written by the author: http://www.iwawaterwiki.org/xwiki/bin/view/Articles/TheNewIWABenchmarkingFramework A Spanish language version of this book is available as a free eBook: http://www.iwawaterwiki.org/xwiki/bin/view/Articles/eBookTitlesfromIWAPublishingFreetoDownload-Volume2#HBenchmarkingParaServiciosdeAgua
Author : World Bank
Publisher : World Bank Publications
ISBN 13 : 0821366955
Total Pages : 272 pages
Book Rating : 4.8/5 (213 download)
Download or read book A Guide to the World Bank written by World Bank and published by World Bank Publications. This book was released on 2007-06-27 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The World Bank Group is a vital source of financial and technical assistance to developing countries around the world. Its focus is on helping the poorest people in the poorest countries by using its financial resources, staff, and extensive experience to aid countries in reducing poverty, increasing economic growth, and improving quality of life. In partnership with more than 100 developing countries, the Bank Group is striving to improve health and education, fight corruption, boost agricultural support, build roadsand ports, and protect the environment. Other projects are aimed at rebuilding war-torn countries or regions, providing basic services such as access to clean water, and encouraging investments that create jobs. In addition to this critical groundwork around the world, various parts of the World Bank Group are involved in activities ranging from conducting economic research and analysis to providing financial and advisory services to governments and private enterprises. This completely revised and updated second edition provides an accessible and straightforward overview of the World Bank Group's history, organization, mission, and purpose. Additionally, for those wishing to delve further into subjects of particular interest, the book guides readers to sources containing more detailed information, including annual reports, Web sites, publications, and e-mail addresses for various departments. It also provides information on how to work for or do business with the World Bank. A good introduction for anyone interested in understanding what the World Bank Group does and how it does it, this book shows readers who want to learn more where to begin.
