Gerencia De Marketing

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Marketing

Author : Gary Armstrong
Publisher : Pearson Educación
ISBN 13 : 9789702604006
Total Pages : 686 pages
Book Rating : 4.6/5 (4 download)

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Book Synopsis Marketing by : Gary Armstrong

Download or read book Marketing written by Gary Armstrong and published by Pearson Educación. This book was released on 2003 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.

Managing Marketing

Author : Thomas V. Bonoma
Publisher : Simon and Schuster
ISBN 13 : 0029037204
Total Pages : 552 pages
Book Rating : 4.0/5 (29 download)

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Book Synopsis Managing Marketing by : Thomas V. Bonoma

Download or read book Managing Marketing written by Thomas V. Bonoma and published by Simon and Schuster. This book was released on 1984 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Administración del marketing

Author : John W. Mullins
Publisher : McGraw-Hill Companies
ISBN 13 : 9789701059159
Total Pages : 519 pages
Book Rating : 4.0/5 (591 download)

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Book Synopsis Administración del marketing by : John W. Mullins

Download or read book Administración del marketing written by John W. Mullins and published by McGraw-Hill Companies. This book was released on 2006-11-17 with total page 519 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Hospitalidade

Author : Kye-Sung (Kaye) Chon
Publisher : Editora Senac Rio
ISBN 13 : 8522116202
Total Pages : 333 pages
Book Rating : 4.5/5 (221 download)

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Book Synopsis Hospitalidade by : Kye-Sung (Kaye) Chon

Download or read book Hospitalidade written by Kye-Sung (Kaye) Chon and published by Editora Senac Rio. This book was released on 2020-08-05 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hospitalidade: conceitos e aplicações apresenta um estudo completo não apenas para aqueles que buscam aprimorar seus conhecimentos, mas para todos que desejam se familiarizar com o mundo da hospedagem, dos alimentos e bebidas, de eventos, viagens e turismo, entre outros temas relacionados que compõem a indústria da Hospitalidade. A obra explora o mercado e o produto hoteleiro, incluindo seu passado e seu presente, apresenta estudos de caso, lista de siglas comumente utilizadas, sistemas de referência e de classificação, glossário, além de ajudar no desenvolvimento das habilidades de liderança tão importantes nessa área.

Marketing

Author : Steven J. Skinner
Publisher : Houghton Mifflin
ISBN 13 : 9780395472088
Total Pages : 687 pages
Book Rating : 4.4/5 (72 download)

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Book Synopsis Marketing by : Steven J. Skinner

Download or read book Marketing written by Steven J. Skinner and published by Houghton Mifflin. This book was released on 1990 with total page 687 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Business

Author : Ricky W. Griffin
Publisher : Pearson Educación
ISBN 13 : 9789702605973
Total Pages : 722 pages
Book Rating : 4.6/5 (59 download)

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Book Synopsis Business by : Ricky W. Griffin

Download or read book Business written by Ricky W. Griffin and published by Pearson Educación. This book was released on 2004 with total page 722 pages. Available in PDF, EPUB and Kindle. Book excerpt: For Introduction to Business courses. This best-selling text by Ricky Griffin and Ronald Ebert provides students with a comprehensive overview of all the important functions of business. Each edition has introduced cutting-edge firsts while ensuring the underlying principles that guided its creation, Doing the Basics Best, were retained. The seventh edition focuses on three simple rules- Learn, Evaluate, Apply. - NEW- Chapter 2: Understanding the Environments of Business - This new chapter puts business operations in contemporary context, explaining the idea of organizational boundaries and describing the ways in which elements from multiple environments cross those boundaries and shape organizational activities. This chapter sets the stage as an introduction to some of the most important topics covered in the rest of the book, for example: - The Economics Environment includes the role of aggregate output, standard of living, real growth rate; GDP per capita; real GDP; purchasing power parity; and the Consumer Price Index. - The Technology Environment includes special attention to new tools for competitiveness in both goods and services and business process technologies, plus e

El plan estratégico de comunicación

Author : Andrés Aljure
Publisher : Editorial UOC
ISBN 13 : 8490644152
Total Pages : 174 pages
Book Rating : 4.4/5 (96 download)

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Book Synopsis El plan estratégico de comunicación by : Andrés Aljure

Download or read book El plan estratégico de comunicación written by Andrés Aljure and published by Editorial UOC. This book was released on 2016-05-13 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Toda organización, sea pública, privada, mixta u ONG, requiere de la interacción con “públicos” de diferente índole para lograr sus objetivos. Esa interacción es en esencia un proceso permanente de comunicación que, como tal, requiere ser gestionado. La forma de estructurar dicha gestión con lógica, coherencia, propósito y efectividad es a través del diseño, la elaboración y la implementación de planes estratégicos de comunicación (PEC). Este libro ofrece una completa contextualización del para qué gestionar la comunicación, así como consideraciones, ejemplos y recomendaciones de orden técnico y gerencial para hacerlo. A través de este, también se accede a un método concreto y estructurado que, descrito paso a paso, de manera práctica y específica, provee herramientas plenamente aplicables y presenta lo que usted debe tener en cuenta para diseñar y elaborar un PEC de forma apropiada.

Marketing Management

Author : Victor P. Buell
Publisher : McGraw-Hill Companies
ISBN 13 :
Total Pages : 712 pages
Book Rating : 4.4/5 (91 download)

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Book Synopsis Marketing Management by : Victor P. Buell

Download or read book Marketing Management written by Victor P. Buell and published by McGraw-Hill Companies. This book was released on 1984 with total page 712 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Subject Catalog

Author : Library of Congress
Publisher :
ISBN 13 :
Total Pages : 1096 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Subject Catalog by : Library of Congress

Download or read book Subject Catalog written by Library of Congress and published by . This book was released on 1980 with total page 1096 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Evolving Entrepreneurial Strategies for Self-Sustainability in Vulnerable American Communities

Author : Sanchez-Barrios, Luis Javier
Publisher : IGI Global
ISBN 13 : 152252861X
Total Pages : 400 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Evolving Entrepreneurial Strategies for Self-Sustainability in Vulnerable American Communities by : Sanchez-Barrios, Luis Javier

Download or read book Evolving Entrepreneurial Strategies for Self-Sustainability in Vulnerable American Communities written by Sanchez-Barrios, Luis Javier and published by IGI Global. This book was released on 2017-08-11 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurship has significant impacts on a nation’s economic infrastructure. Discovering new ways to promote entrepreneurial growth within undervalued communities can help ensure financial growth, as well as provide a boost to the current economy. Evolving Entrepreneurial Strategies for Self-Sustainability in Vulnerable American Communities is an essential scholarly resource that identifies initiatives for entrepreneurs in underdeveloped areas to utilize. Featuring pertinent topics that include poverty reduction, informal investment, and social entrepreneurship, this reference publication is ideal for academicians, students, entrepreneurs, business owners, and researchers that are seeking innovative strategies to boost the economy and provide more jobs across the nation.

Global Sourcebook of Address Data Management

Author : Graham Rhind
Publisher : Routledge
ISBN 13 : 1351933256
Total Pages : 631 pages
Book Rating : 4.3/5 (519 download)

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Book Synopsis Global Sourcebook of Address Data Management by : Graham Rhind

Download or read book Global Sourcebook of Address Data Management written by Graham Rhind and published by Routledge. This book was released on 2017-09-29 with total page 631 pages. Available in PDF, EPUB and Kindle. Book excerpt: Which part of this Asian address is the street? What is this accent and is it correct? Which one of these numbers is the postcode? In which language should I be corresponding? How do I salute this person? In which order should I output this name? For every individual entered on to a world-wide address database, these questions, and others, need to be answered accurately and correctly. This one-stop reference work covering 194 countries will enable you to have the most accurate international marketing database around - one that makes optimal use of the direct marketing activity generated in your company and ensures that your post is delivered to the correct destination and recipient. Global Sourcebook of Address Data Management provides, for each country, such information as address and postcode formats, postbox names, salutations, personal name patterns, information about languages, diacritical marks, job titles, casing rules, street types and much more. It will make the management and development of any marketing database more efficient, less expensive and will result in fewer errors and, most importantly, will present the best first impression of the company to its potential customers. No other book can claim to offer such a comprehensive source of essential information for any manager of an international database, from data quality, direct marketers, market researchers through to telemarketing managers.

Marketing Management

Author : Donald S. Tull
Publisher :
ISBN 13 :
Total Pages : 779 pages
Book Rating : 4.:/5 (964 download)

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Book Synopsis Marketing Management by : Donald S. Tull

Download or read book Marketing Management written by Donald S. Tull and published by . This book was released on 1990 with total page 779 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Veja

Author :
Publisher :
ISBN 13 :
Total Pages : 80 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Veja by :

Download or read book Veja written by and published by . This book was released on 2005 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing Management Support Systems

Author : Berend Wierenga
Publisher : Springer Science & Business Media
ISBN 13 : 1461545951
Total Pages : 349 pages
Book Rating : 4.4/5 (615 download)

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Book Synopsis Marketing Management Support Systems by : Berend Wierenga

Download or read book Marketing Management Support Systems written by Berend Wierenga and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing management support systems are designed to make marketing managers more effective decision makers in this electronic era. Developments in information technology have caused a marketing data explosion, but have also provided a powerful set of tools that can transform this data into applicable marketing knowledge. Consequently, companies are making major investments in such marketing decision aids. This book is the first comprehensive, systematic textbook on marketing management support systems. The basic issue is the question of how to determine the most effective type of support for a given marketing decision maker in a particular decision situation. The book takes a demand-oriented approach. Decision aids for marketing managers can only be effective if they match with the thinking and reasoning process of the decision makers who use them. Consequently, the important questions addressed in this book are: how do marketing managers make decisions; how can marketing management support systems help to overcome several (cognitive) limitations of human decision makers; and what is the most appropriate type of management support system for assisting the problem-solving methods employed by a marketing decision-maker?

Marketing Business to Business

Author : Philippe Malaval
Publisher : Pearson Education France
ISBN 13 : 2744076481
Total Pages : 729 pages
Book Rating : 4.7/5 (44 download)

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Book Synopsis Marketing Business to Business by : Philippe Malaval

Download or read book Marketing Business to Business written by Philippe Malaval and published by Pearson Education France. This book was released on 2013-06-14 with total page 729 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cet ouvrage de référence, illustré de nombreux exemples et cas, fait un panorama complet de tous les types de marketing B-to-B. Cette 5e édition, très orientée web et réseaux sociaux, propose un chapitre dédié à la e-communication.

La Práctica Del Liderazgo Gerencial

Author : Nancy R. Lee
Publisher : Xlibris Corporation
ISBN 13 : 1465315829
Total Pages : 207 pages
Book Rating : 4.4/5 (653 download)

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Book Synopsis La Práctica Del Liderazgo Gerencial by : Nancy R. Lee

Download or read book La Práctica Del Liderazgo Gerencial written by Nancy R. Lee and published by Xlibris Corporation. This book was released on 2009-05-29 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: La prctica del liderazgo gerencial describe al conjunto integral de principios basados sobre conocimiento cientfico incluyente abarcador comprehensivo denominado La organizacin requerida, desarrollada por el Dr. Elliott Jaques y sus colegas mediante el trabajo de investigacin en consultora durante ms de 55 aos en 15 pases. Nancy Lee trabaj con el Dr. Jaques durante ms de 20 aos. Este libro est dirigido a gerentes en todos los niveles, y se refiere al rol gerencial, que es el punto en que ms se necesita contar con guas de accin claras para lograr las metas de la organizacin. La aplicacin de estas ideas tiene por efecto el incremento de la productividad y de la rentabilidad, consolida la confianza y brinda a los empleados un ambiente de trabajo sano, que promueve el desarrollo personal. Su pensamiento fue una reformulacin monumental de las bases de la capacidad humana y de la estructura de las organizaciones, que se refleja en treinta libros. Jaques no slo plante la existencia de ocho niveles diferenciados de pensamiento conceptual entre los seres humanos, sino que tambin elabor las curvas de ese pensamiento durante la vida adulta. A su vez, este desarrollo conceptual sent las bases para una nueva lgica de la estructura organizacional, un campo que hasta entonces haba carecido de esta lgica del liderazgo y de la respondibilidad en las organizaciones. El trabajo de Jaques exige tomar el tiempo necesario para captar su dimensin innovadora. Tambin supone un cambio radical en el modo de elegir a los ejecutivos y de organizar a las empresas. Al igual que todo pensamiento innovador, su trabajo requiere la prueba de efectuar aplicaciones en la propia organizacin. Sin embargo, captar esta complejidad no es necesariamente una tarea abrumadora. En este libro Nancy Lee, ella misma una consultora organizacional consustanciada con los esfuerzos conceptuales de Jaques, ha logrado hacer su pensamiento mucho ms fcil de comprender. Por este motivo, este texto es de suma utilidad para ejecutivos, consultores y universitarios dedicados a construir organizaciones ms eficaces. Harry Levinson, Ph.D. Presidente emrito de The Levinson Institute Profesor emrito de psicologa clnica, Escuela de Medicina de Harvard

Webster's New World English-Spanish / Spanish-English Business Dictionary

Author : Steven M. Kaplan
Publisher : Webster's New World
ISBN 13 :
Total Pages : 740 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Webster's New World English-Spanish / Spanish-English Business Dictionary by : Steven M. Kaplan

Download or read book Webster's New World English-Spanish / Spanish-English Business Dictionary written by Steven M. Kaplan and published by Webster's New World. This book was released on 2006 with total page 740 pages. Available in PDF, EPUB and Kindle. Book excerpt: the most complete and up-to-date bilingual business dictionary available—over 80,000 entries ¿Habla español?/ Do you speak Spanish? ¿Habla inglés? / Do you speak English? ¿Habla de negocios? / Do you speak business? The business world has a language all its own. Accounting, finance, banking, real estate, insurance, and other business-related fields have specialized terminology. As more and more English-speaking professionals do business with Spanish-speaking professionals, and vice versa, the ability to speak "business" in both languages is essential. This authoritative, comprehensive reference helps bridge the language gap for professionals conducting business in both Spanish and English with: More than 80,000 entries—business terms currently used in each language Terms covering every area of international business: accounting, advertising, commerce, economics, e-commerce, finance, international trade, tax, securities, banking, real estate, management, insurance, and more A user-friendly format designed for quick reference Up-to-date information, including current e-commerce terms and common acronyms Word-for-word and phrase-for-phrase translations This is a reference business professionals will rely on again and again because in today's global marketplace, companies can't afford to let language barriers be business barriers.