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Author : Ralph A. Kaner
Publisher :
ISBN 13 : 9781904497608
Total Pages : 44 pages
Book Rating : 4.4/5 (976 download)
Download or read book George Harris and the Marketing Revolution at Rowntree written by Ralph A. Kaner and published by . This book was released on 2015 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert Fitzgerald
Publisher : Cambridge University Press
ISBN 13 : 0521435129
Total Pages : 774 pages
Book Rating : 4.5/5 (214 download)
Download or read book Rowntree and the Marketing Revolution, 1862-1969 written by Robert Fitzgerald and published by Cambridge University Press. This book was released on 1995-01-05 with total page 774 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rowntree and the Marketing Revolution, 1862-1969 is a major study in the history of marketing in economic development, in addition to being a history of a well-known international company. Marketing history remains a neglected field of study, yet Rowntree's commercial success has been the direct result of applied marketing methods and major advances in product development, branding and advertising. It is surprising that marketing and mass consumption has been so neglected; yet Rowntree was a marketing pioneer. The company had in addition a prominent role in questioning managerial organization, business culture, industrial relations, restrictive practices, and multinational business. This book offers a comprehensive account of a company and its industry, but pursues themes and seeks to answer areas of debate, illuminating the ways in which marketing contributed to the growth of an enterprise.
Author : Robert Fitzgerald
Publisher : Cambridge University Press
ISBN 13 : 9780521435123
Total Pages : 1038 pages
Book Rating : 4.4/5 (351 download)
Download or read book Rowntree and the Marketing Revolution, 1862-1969 written by Robert Fitzgerald and published by Cambridge University Press. This book was released on 1995-01-05 with total page 1038 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rowntree and the Marketing Revolution, 1862-1969 is a major study in the history of marketing in economic development, in addition to being a history of a well-known international company. Marketing history remains a neglected field of study, yet Rowntree's commercial success has been the direct result of applied marketing methods and major advances in product development, branding and advertising. It is surprising that marketing and mass consumption has been so neglected; yet Rowntree was a marketing pioneer. The company had in addition a prominent role in questioning managerial organization, business culture, industrial relations, restrictive practices, and multinational business. This book offers a comprehensive account of a company and its industry, but pursues themes and seeks to answer areas of debate, illuminating the ways in which marketing contributed to the growth of an enterprise.
Author : Mark Casson
Publisher : OUP Oxford
ISBN 13 : 0199546991
Total Pages : 810 pages
Book Rating : 4.1/5 (995 download)
Download or read book The Oxford Handbook of Entrepreneurship written by Mark Casson and published by OUP Oxford. This book was released on 2008 with total page 810 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurship is a key factor in economic growth, innovation, & the development of firms & businesses. Written by leading scholars, this book presents a comprehensive review of the research in entrepreneurship.
Author : Francis Goodall
Publisher : Routledge
ISBN 13 : 1136138285
Total Pages : 688 pages
Book Rating : 4.1/5 (361 download)
Download or read book International Bibliography of Business History written by Francis Goodall and published by Routledge. This book was released on 2013-12-16 with total page 688 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of business history has changed and grown dramatically over the last few years. There is less interest in the traditional `company-centred' approach and more concern about the wider business context. With the growth of multi-national corporations in the 1980s, international and inter-firm comparisons have gained in importance. In addition, there has been a move towards improving links with mainstream economic, financial and social history through techniques and outlook. The International Bibliography of Business History brings all of the strands together and provides the user with a comprehensive guide to the literature in the field. The Bibliography is a unique volume which covers the depth and breadth of research in business history. This exhaustive volume has been compiled by a team of subject specialists from around the world under the editorship of three prestigious business historians.
Author :
Publisher :
ISBN 13 :
Total Pages : 484 pages
Book Rating : 4.:/5 (31 download)
Download or read book Peace Research Abstracts Journal written by and published by . This book was released on 2000 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert Pope
Publisher : A&C Black
ISBN 13 : 1472558308
Total Pages : 760 pages
Book Rating : 4.4/5 (725 download)
Download or read book T&T Clark Companion to Nonconformity written by Robert Pope and published by A&C Black. This book was released on 2013-11-21 with total page 760 pages. Available in PDF, EPUB and Kindle. Book excerpt: Protestant Nonconformity, the umbrella term for Congregationalists, Presbyterians, Baptists, Methodists and Unitarians, belongs specifically to the religious history of England and Wales. Initially the result of both unwillingness to submit to the State's interference in Christian life and a dissatisfaction with the progress of reform in the English Church, Nonconformity has been primarily motivated by theological concern, ecclesial polity, devotion and the nurture of godliness among the members of the church. Alongside such churchly interests, Nonconformity has also made a profound contribution to debates about the role of the State, to family life and education, culture in general, trade and industry, the development of philanthropy and charity, and the development of pacifism. In this volume, for the first time, Nonconformity and the breadth of its activity come under the expert scrutiny of a host of recognised scholars. The result is a detailed and fascinating account of a movement in church history that, while currently in decline, has made an indelible mark on social, political, economic and religious life of the two nations.
Author : Brian Lewis
Publisher : Manchester University Press
ISBN 13 : 1526130432
Total Pages : 257 pages
Book Rating : 4.5/5 (261 download)
Download or read book So clean written by Brian Lewis and published by Manchester University Press. This book was released on 2017-10-03 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an unorthodox biography of William Hesketh Lever, 1st Lord Leverhulme (1851-1925), the founder of the Lever Brothers’ Sunlight Soap empire. Unlike previous biographies, which have focused on the man’s life story and eccentricities, or just considered one aspect of his career, So clean places him squarely in his social and cultural context and is fully informed by recent historical scholarship. Much more than a warts-and-all biography, the book uses Lever as an entry-point for contextualized and comparative essays on the history of advertising; on factory paternalism, town planning, the Garden City movement and their ramifications across the twentieth century; and on colonialism and forced labour in the Belgian Congo and the South Pacific. It concludes with a discussion of his extraordinary attempt, in his final years, to transform crofting and fishing in the Outer Hebrides. Written in an engaging and accessible style, So Clean will appeal to academics and students working in business, social, cultural and imperial history.
Author : Henry Colin Gray Matthew
Publisher :
ISBN 13 :
Total Pages : 1062 pages
Book Rating : 4.4/5 (91 download)
Download or read book Oxford Dictionary of National Biography: Rowell-Sarsfield written by Henry Colin Gray Matthew and published by . This book was released on 2004 with total page 1062 pages. Available in PDF, EPUB and Kindle. Book excerpt: 55,000 biographies of people who shaped the history of the British Isles and beyond, from the earliest times to the year 2002.
Author : Deborah Cadbury
Publisher : PublicAffairs
ISBN 13 : 1586489259
Total Pages : 384 pages
Book Rating : 4.5/5 (864 download)
Download or read book Chocolate Wars written by Deborah Cadbury and published by PublicAffairs. This book was released on 2010-10-19 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a cast of characters that wouldn't be out of place in a Victorian novel, Chocolate Wars tells the story of the great chocolatier dynasties, through the prism of the Cadburys. Chocolate was consumed unrefined and unprocessed as a rather bitter, fatty drink for the wealthy elite until the late 19th century, when the Swiss discovered a way to blend it with milk and unleashed a product that would conquer every market in the world. Thereafter, one of the great global business rivalries unfolded as each chocolate maker attempted to dominate its domestic market and innovate new recipes for chocolate that would set it apart from its rivals. The contest was full of dramatic contradictions: The Cadburys were austere Quakers who found themselves making millions from an indulgent product; Kitty Hershey could hardly have been more flamboyant yet her husband was moved by the Cadburys tradition of philanthropy. Each was a product of their unique time and place yet they shared one thing: they want to make the best chocolate in the world.
Author : Henry Colin Gray Matthew
Publisher :
ISBN 13 :
Total Pages : 1084 pages
Book Rating : 4.3/5 (91 download)
Download or read book Oxford Dictionary of National Biography: Hanbury-Hay written by Henry Colin Gray Matthew and published by . This book was released on 2004 with total page 1084 pages. Available in PDF, EPUB and Kindle. Book excerpt: 55,000 biographies of people who shaped the history of the British Isles and beyond, from the earliest times to the year 2002.
Author : Rita Clifton
Publisher : John Wiley & Sons
ISBN 13 : 9781576603505
Total Pages : 322 pages
Book Rating : 4.6/5 (35 download)
Download or read book Brands and Branding written by Rita Clifton and published by John Wiley & Sons. This book was released on 2009-04-01 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: With contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value, etc.) and looks at what makes certain brands great. It covers best practices in branding and also looks at the future of brands in the age of globalization. Although the balance sheet may not even put a value on it, a company’s brand or its portfolio of brands is its most valuable asset. For well-known companies it has been calculated that the brand can account for as much as 80 percent of their market value. This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations should make the brand their central organising principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the anti-globalisation movement that brands are bullies which do harm, this second edition of Brands and Branding provides an expert review of best practice in branding, covering everything from brand positioning to brand protection, visual and verbal identity and brand communications. Lastly, the third part of the book looks at trends in branding, branding in Asia, especially in China and India, brands in a digital world and the future for brands. Written by 19 experts in the field, Brands and Branding sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand.
Author : Ms Sheila Blackburn
Publisher : Ashgate Publishing, Ltd.
ISBN 13 : 1409479897
Total Pages : 250 pages
Book Rating : 4.4/5 (94 download)
Download or read book A Fair Day’s Wage for a Fair Day’s Work? written by Ms Sheila Blackburn and published by Ashgate Publishing, Ltd.. This book was released on 2013-06-28 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: The nature of sweating and the origins of low pay legislation are of fundamental social, economic and moral importance. Although difficult to define, sweating, according to a select committee established to investigate the issue, was characterised by long hours, poor working conditions and above all by low pay. By the beginning of the twentieth century the government estimated that up to a third of the British workforce could be classed as sweated labour, and for the first time in a century began to think about introducing legislation to address the problem. Whilst historians have written much on unemployment, poverty relief and other such related social and industrial issues, relatively little work has been done on the causes, extent and character of sweated labour. That work which has been done has tended to focus on the tailoring trades in London and Leeds, and fails to give a broad overview of the phenomenon and how it developed and changed over time. In contrast, this volume adopts a broad national and long-run approach, providing a more holistic understanding of the subject. Rejecting the argument that sweating was merely a London or gender related problem, it paints a picture of a widespread and constantly shifting pattern of sweated labour across the country, that was to eventually persuade the government to introduce legislation in the form of the 1909 Trades Board Act. It was this act, intended to combat sweated labour, which was to form the cornerstone of low pay legislation, and the barrier to the introduction of a minimum wage, for the next 90 years.
Author : D. Wring
Publisher : Springer
ISBN 13 : 0230597610
Total Pages : 271 pages
Book Rating : 4.2/5 (35 download)
Download or read book The Politics of Marketing the Labour Party written by D. Wring and published by Springer. This book was released on 2004-11-23 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Labour Party has been using marketing longer than is commonly realised. Leading figures like Morrison, Snowden, Webb, Gaitskell, Benn and Wilson were among those who recognized the importance of imagery and symbolic communication long before the time of Kinnock, Mandelson and Blair. Politics of Marketing the Labour Party traces how the party's political campaigning has developed since its birth and how the increasing use of marketing contributed to the radical restructuring of both the organization and its policies.
Author : Helen E. Roberts
Publisher :
ISBN 13 :
Total Pages : 154 pages
Book Rating : 4.F/5 ( download)
Download or read book Researching Yorkshire Quaker History written by Helen E. Roberts and published by . This book was released on 2003 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Russell W. Belk
Publisher : Edward Elgar Publishing
ISBN 13 : 1847204120
Total Pages : 609 pages
Book Rating : 4.8/5 (472 download)
Download or read book Handbook of Qualitative Research Methods in Marketing written by Russell W. Belk and published by Edward Elgar Publishing. This book was released on 2007 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: A rare and much needed compilation of some thought-provoking papers in the area of qualitative research in marketing, this book is a must have for anyone pursuing the discipline of marketing research, scholars intent on the pursuit of qualitative inquiry as well as practising professionals looking for innovative approaches to research. Global Business Review Belk has compiled an exhaustive collection of contributions from scholars and practitioners throughout North America and Europe. . . . This extremely informative volume spans the full array of qualitative research areas. . . . Highly recommended. S.D. Clark, Choice The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in marketing by Sidney Levy and continue with detailed discussions of current thought and practice in: research paradigms such as grounded theory and semiotics research contexts such as advertising and brands data collection methods such as projectives and netnography data analysis methods such as metaphoric and visual analyses presentation topics such as videography and reflexivity applications such as ZMET applied to Broadway plays and depth interviews with executives special issues such as multi-sited ethnography and research on sensitive topics. Authors include leading scholars and practitioners from North America and Europe. They draw on a wealth of experience using well-established as well as emerging qualitative research methods. The result is a thorough, timely, and useful Handbook that will educate, inspire, and serve as standard reference for marketing academics and practitioners alike.
Author : Terry Anderson
Publisher : Athabasca University Press
ISBN 13 : 1897425082
Total Pages : 485 pages
Book Rating : 4.8/5 (974 download)
Download or read book The Theory and Practice of Online Learning written by Terry Anderson and published by Athabasca University Press. This book was released on 2008 with total page 485 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Neither an academic tome nor a prescriptive 'how to' guide, The Theory and Practice of Online Learning is an illuminating collection of essays by practitioners and scholars active in the complex field of distance education. Distance education has evolved significantly in its 150 years of existence. For most of this time, it was an individual pursuit defined by infrequent postal communication. But recently, three more developmental generations have emerged, supported by television and radio, teleconferencing, and computer conferencing. The early 21st century has produced a fifth generation, based on autonomous agents and intelligent, database-assisted learning, that has been referred to as Web 2.0. The second edition of "The Theory and Practice of Online Learning" features updates in each chapter, plus four new chapters on current distance education issues such as connectivism and social software innovations."--BOOK JACKET.
