Generous Influencers

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Generous Influencers

Author : Robert Kaelin
Publisher : Morgan James Publishing
ISBN 13 : 163698181X
Total Pages : 168 pages
Book Rating : 4.6/5 (369 download)

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Book Synopsis Generous Influencers by : Robert Kaelin

Download or read book Generous Influencers written by Robert Kaelin and published by Morgan James Publishing. This book was released on 2023-11-28 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: We all desire to leave a legacy. We all desire to create impact. Often, we struggle with where to start. Look no further. Generous Influencers is a collection of practical tools, inspiring stories, and expert advice to help you understand influence, your unique purpose, and how you use these to create positive impact in your community and beyond. You will be moved to action through an invitation to an abundant, prosperous life. Despite the tendency for people to achieve success at the expense of others, Robert calls all into the endless possibilities unlocked when we operate in service of others. Whether you are looking for a feel-good read or some inspiration to put your values into action, there is something inspiring here for everyone.

Influence

Author : Warren Cass
Publisher : John Wiley & Sons
ISBN 13 : 0857087177
Total Pages : 272 pages
Book Rating : 4.8/5 (57 download)

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Book Synopsis Influence by : Warren Cass

Download or read book Influence written by Warren Cass and published by John Wiley & Sons. This book was released on 2017-06-05 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stand out in a sea of "average" and start achieving your goals Success is not only a matter of what you know and who you know, it's also a matter of who knows you; by becoming a trusted contact and a source of answers, your influence expands – and so do your opportunities. This book will show you how to build influence from the ground up. You might already know that communication is key, but do you understand how different people communicate and how you should respond? Discover the power of networking and gain valuable advice for building the right relationships with the right people – and how to leverage those relationships where it counts. Influence is a powerful asset based on a simple concept, but the actual skills required to achieve it don't come naturally to most. However skills can be learned and this book provides expert instruction with real-world application to help you get to where you want to be. Master the art of communication and build rapport Raise your profile and manage your reputation Develop strategic relationships and grow your network Become the trusted go-to person in your field If you're ready to get more out of your job, your career and your life, Influence gives you the guidance and motivation you need to get moving.

Influencer Networking Secrets

Author : Paul S. Edwards
Publisher : Morgan James Publishing
ISBN 13 : 1631952536
Total Pages : 122 pages
Book Rating : 4.6/5 (319 download)

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Book Synopsis Influencer Networking Secrets by : Paul S. Edwards

Download or read book Influencer Networking Secrets written by Paul S. Edwards and published by Morgan James Publishing. This book was released on 2021-01-05 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through a series of stories tied to five key principles (one per chapter), within Influencer Networking Secrets, readers learn how to connect with people, build influence, and get publicity through the power of strong personal relationships in business. The goal of Influencer Networking Secrets is to help people understand and apply spiritual laws that leverage rapport with others. This bypasses the costs and layers of labor and know-how needed for traditional, paid PR and advertising. By following these examples throughout Influencer Networking Secrets, entrepreneurs can build brands and businesses from scratch. Most people in business hear the mantra of relationships repeated daily. Far fewer take time to observe and apply those laws in their favor. With a clearer understanding and concrete examples to follow, however, more of them can tap into this invisible energy. It’s what gives Radically Generous Entrepreneurs a powerful reputation that precedes them everywhere they go.

Authentic Influencer

Author : Jonathan Murphy
Publisher : Thomas Nelson
ISBN 13 : 1400333318
Total Pages : 222 pages
Book Rating : 4.4/5 (3 download)

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Book Synopsis Authentic Influencer by : Jonathan Murphy

Download or read book Authentic Influencer written by Jonathan Murphy and published by Thomas Nelson. This book was released on 2023-03-28 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: You may feel like an ordinary believer, but God has a knack of using ordinary people to accomplish His extraordinary purposes. Authentic Influencer encourages you to walk with Barnabas, learn from God, and shape the world for Jesus Christ— one life at a time. God's approach to influencing the world is through His people. People shape people. And yet, many of God's people spectate from the sidelines unsure of what to do. Authentic Influencer is rooted in principles emerging from the life of God's choice example in the Scriptures—a man called Barnabas—rather than recycled quotes from corporate leadership works. Every follower of Jesus can be inspired, instructed, and mobilized to influence the world from right where they are. In fact, it is everyday believers—not just "professional" Christians such as pastors, church leaders, authors, and others—who are specifically tasked by Jesus Himself to bring godly influence to the world. We are all His agents of change, be it shaping one person or a thousand. Authentic Influencer is a Christian leadership book that: Highlights 15 key principles that emerge from Barnabas that are relevant, practical, and customizable to every believer Inspires you to shape those around you for Christ Urges you to practice investing in others through discipleship Challenges you with inspiring stories and practical wisdom emerging from biblical truths By studying the life of Barnabas, we see how he influenced the world for Jesus Christ in practical and doable ways. Become encouraged to shape our world for Jesus— beginning with whoever happens to be close by.

Conversations with influencers

Author : Elma Smit
Publisher : Penguin Random House South Africa
ISBN 13 : 0639601030
Total Pages : 113 pages
Book Rating : 4.6/5 (396 download)

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Book Synopsis Conversations with influencers by : Elma Smit

Download or read book Conversations with influencers written by Elma Smit and published by Penguin Random House South Africa. This book was released on 2020-08-25 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: Life has never been better for those who know how to make the most of their interests and their smartphone. Or has it? How do you turn your social media presence into cash, not just free stuff? Once you get selected for paid campaigns, how do you secure repeat business? And, will TikTok still be around in a few years? In Conversations with Influencers, leading, verified influencers, as well as advertising strategists, reveal the secrets, tips, tricks and pitfalls of surfing the waves of the influencer industry. In 2019, interviewer and author Elma Smit was handpicked by two global sporting governing bodies as the face of their World Cup digital content campaigns. As a reporter, she certainly scaled up; yet, she continued to generate more revenue from influencer work. That’s when she decided to speak to others and write about lessons learnt. Because, as marketing guru Seth Godin says, “ideas shared, go up in value”. Interviewees generously share how they’ve handled everything from a very public divorce to becoming a YouTube sensation before graduating from high school, how to bridge the jump from Instagram to TikTok and turn once-off campaigns into monthly retainers.

Proceedings of the 2022 6th International Seminar on Education, Management and Social Sciences (ISEMSS 2022)

Author : Ghaffar Ali
Publisher : Springer Nature
ISBN 13 : 2494069319
Total Pages : 3792 pages
Book Rating : 4.4/5 (94 download)

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Book Synopsis Proceedings of the 2022 6th International Seminar on Education, Management and Social Sciences (ISEMSS 2022) by : Ghaffar Ali

Download or read book Proceedings of the 2022 6th International Seminar on Education, Management and Social Sciences (ISEMSS 2022) written by Ghaffar Ali and published by Springer Nature. This book was released on 2023-09-16 with total page 3792 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book. The aim of 2022 6th International Seminar on Education, Management and Social Sciences (ISEMSS 2022) is to bring together innovative academics and industrial experts in the field of Education, Management and Social Sciences to a common forum. The primary goal of the conference is to promote research and developmental activities in Education, Management and Social Sciences and another goal is to promote scientific information interchange between researchers, developers, students, and practitioners working all around the world. The conference will be held every year to make it an ideal platform for people to share views and experiences in Education, Management and Social Sciences and related areas.

Netnography Unlimited

Author : Robert V. Kozinets
Publisher : Routledge
ISBN 13 : 1000317773
Total Pages : 405 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Netnography Unlimited by : Robert V. Kozinets

Download or read book Netnography Unlimited written by Robert V. Kozinets and published by Routledge. This book was released on 2020-12-29 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt: Netnography has become an essential tool for qualitative research in the dynamic, complex, and conflicted worlds of contemporary technoculture. Shaped by academic fields, industries, national contexts, technologies and platforms, and languages and cultures for over two decades, netnography has impacted the research practices of scholars around the world. In this volume, 34 researchers present 19 chapters that examine how they have adapted netnography and what those changes can teach us. Positioned for students and researchers in academic and professional fields, this book examines how we can better use netnographic research to understand the many ways networked technologies affect every element of contemporary business life and consumer existence. Netnography Unlimited provides an unprecedented new look at netnography. From COVID-19 to influencer empathy, gambling and the Dark Web to public relations and the military, AI and more-than-human netnography to video-streaming and auto-netnography, there has never been a wider or deeper treatment of technocultural netnographic research in one volume. Readers will learn what kind of work they can do with netnography and gain an up-to-date understanding of the most pressing issues and opportunities. This book is a must-read for those interested in technology, research methods, and contemporary culture.

The SAGE Handbook of Social Media Marketing

Author : Annmarie Hanlon
Publisher : SAGE
ISBN 13 : 1529788439
Total Pages : 425 pages
Book Rating : 4.5/5 (297 download)

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Book Synopsis The SAGE Handbook of Social Media Marketing by : Annmarie Hanlon

Download or read book The SAGE Handbook of Social Media Marketing written by Annmarie Hanlon and published by SAGE. This book was released on 2022-06-16 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to advertising to commerce. This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, communication and content, and considers social media sales. This Handbook brings together the critical factors in social media marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring the area. Part 1: Foundations of Social Media Marketing Part 2: Methodologies and Theories in Social Media Part 3: Channels and Platforms in Social Media Part 4: Tools, Tactics, and Techniques in Social Media Marketing Part 5: Management and Metrics in Social Media Part 6: Ethical Issues in Social Media

Influencer Marketing for Brands

Author : Aron Levin
Publisher : Apress
ISBN 13 : 1484255038
Total Pages : 170 pages
Book Rating : 4.4/5 (842 download)

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Book Synopsis Influencer Marketing for Brands by : Aron Levin

Download or read book Influencer Marketing for Brands written by Aron Levin and published by Apress. This book was released on 2019-11-30 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing—currently utilized with great success on Instagram and YouTube—is not a short-lived fad, but a tectonic shift for the future of digital advertising. It's the way of the future, and the responsibility is on business leaders to keep up. Modern marketing professionals looking to adopt influencer marketing for their brands face equally modern challenges. Like finding the right talent, tracking and measuring results and quantifying how this new marketing opportunity aligns with the overall strategy. Influencer Marketing for Brands is the field guide for the digital age. After working with hundreds of brands from across the globe, author Aron Levin shares his insider knowledge gained from research, strategy, and hands-on experience from more than 10,000 successful collaborations with influencers on Instagram and YouTube. He provides you with valuable insights that help you eliminate guesswork and avoid common mistakes. More importantly, he shows you how to turn influencer marketing into a scalable and sustainable marketing channel. The digital media landscape grows more complicated by the hour, and influencer marketing is no exception. Influencer Marketing for Brands breaks down the art and science of influencer marketing and helps you synthesize, contextualize and transform this new way of creating and distributing content with powerful formulas, proven strategies, and real-world examples. What You Will Learn Plan effective influencer marketing campaigns using a simple 3-step formulaCreate top performing YouTube videos that drive website traffic, app installs and salesUnderstand what to pay for influencer marketing and how much you should invest if you're just starting out Who This Book is For Marketing and agency professionals, influencers and content creators, marketing students, those who are looking for more effective forms of advertising and are generally interested in understanding the new and evolving digital media landscape.

Instagram: Discover How the Most Famous Instagrammers Achieved Success and Folow Their Steps to Boost Your Instagram From Today (Everything You Need to Know to Grow and Profit, but Influencers Don’t Tell)

Download Instagram: Discover How the Most Famous Instagrammers Achieved Success and Folow Their Steps to Boost Your Instagram From Today (Everything You Need to Know to Grow and Profit, but Influencers Don’t Tell) PDF Online Free

Author : Michael Saucedo
Publisher : Michael Saucedo
ISBN 13 :
Total Pages : 96 pages
Book Rating : 4.2/5 (28 download)

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Book Synopsis Instagram: Discover How the Most Famous Instagrammers Achieved Success and Folow Their Steps to Boost Your Instagram From Today (Everything You Need to Know to Grow and Profit, but Influencers Don’t Tell) by : Michael Saucedo

Download or read book Instagram: Discover How the Most Famous Instagrammers Achieved Success and Folow Their Steps to Boost Your Instagram From Today (Everything You Need to Know to Grow and Profit, but Influencers Don’t Tell) written by Michael Saucedo and published by Michael Saucedo. This book was released on 2021-08-03 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: Yоur social mеdіа рlаtfоrmѕ are ѕеt up you are tweeting uр a storm, ѕhаrіng роѕtѕ оn Facebook, аnd уоu’vе еvеn made ѕоmе рrоmо vіdеоѕ оn YоuTubе аnd Vіmео. Buѕіnеѕѕ іѕ dоіng wеll, but уоu’rе wаіtіng fоr thаt magical mоmеnt whеn an еxtrа bооѕt оf оnlіnе fоllоwеrѕ wіll brіng more аttеntіоn to уоur соmраnу. There’s a lоt оf ѕеnѕоrу overload hарреnіng аll over the Internet rіght now. Visual соntеnt is in hіghеr demand thаn ever bеfоrе. Apps lіkе Inѕtаgrаm hеlр ѕhоwсаѕе рrоduсtѕ in a сrеаtіvе way, allow уоu to establish a colorful brаnd іdеntіtу, аnd ѕtаrt an interactive #hаѕhtаg campaign tо engage mоrе сlоѕеlу wіth соnѕumеrѕ. Yоu need tо tаkе full advantage оf the роwеr of Inѕtаgrаm photos, uѕing them in mаrkеting mаtеriаlѕ across сhаnnеlѕ. While mоѕt реорlе think about sites likе Facebook аnd Twittеr when it comes tо соnnесting with fаnѕ аnd engaging with сuѕtоmеrѕ оnlinе — уоu may be ѕurрriѕеd to hear that Instagram has оnе of thе most асtivе and еngаgеd uѕеr bases. In this amazing book, you’ll learn: · Create an Instagram strategy for success · Learn how to grow and cultivate followers on Instagram · How to create viral posts that get THOUSANDS of likes · How to target your PERFECT customers in a chosen niche · IG Hashtags SECRETS · The secret behind captions that sell · How to shoot beautiful photos that make people DROOL · How to promote your service, products or anything you like · How to effortlessly position yourself as the authority figure · How to monetize your account and make BIG MONEY · The power of engaging your audiences, listening to and having a conversation with them · How to leverage your existing contacts and multiply your growth · And much more! Instagram is guarded right here. What's a lot more, on the off chance that you aren't a novice, I have to find out right below this phase, too, consider it as a refresher course with some new concepts for you. Keep in mind that marketing and advertising has to do with you. They're not relevant to you as well as many fans or cash! Truth be informed, "you" should certainly show up now on your image. We'll get what to release in the following location.

Infectious Generosity

Author : Chris Anderson
Publisher : Crown
ISBN 13 : 0593727568
Total Pages : 273 pages
Book Rating : 4.5/5 (937 download)

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Book Synopsis Infectious Generosity by : Chris Anderson

Download or read book Infectious Generosity written by Chris Anderson and published by Crown. This book was released on 2024-01-23 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: The bestselling author, media pioneer, and curator of TED explores one of humankind’s defining but overlooked impulses, and how we can super-charge its potential to build a hopeful future—“an essential read to kick off the new year” (Forbes, “16 Must Have Books and Podcasts for Leaders in 2024”) “I flew through these pages with an increasing sense of joy. I hope that millions read this book.”—Elizabeth Gilbert, author of Eat, Pray, Love Let’s face it: Recent years have been tough on optimists. Hopes that the Internet might bring people together have been crushed by the ills of social media. Is there a way back? As head of TED, Chris Anderson has had a ringside view of the world’s boldest thinkers sharing their most uplifting ideas. Inspired by them, he believes that it’s within our grasp to turn outrage back into optimism. It all comes down to reimagining one of the most fundamental human virtues: generosity. What if generosity could become infectious generosity? Consider • how a London barber began offering haircuts to people experiencing homelessness—and catalyzed a movement • how two anonymous donors gave $10,000 each to two hundred strangers and discovered that most recipients wanted to “pay it forward” with their own generous acts • how TED itself transformed from a niche annual summit into a global beacon of ideas by giving away talks online, allowing millions access to free learning In telling these inspiring stories, Anderson has given us “the first page-turner ever written about human generosity” (Elizabeth Dunn). More important, he offers a playbook for how to embark on our own generous acts—whether gifts of money, time, talent, connection, or kindness—and to prime them, thanks to the Internet, to have self-replicating, even world-changing, impact.

Food Instagram

Author : Emily J. H. Contois
Publisher : University of Illinois Press
ISBN 13 : 025205346X
Total Pages : 279 pages
Book Rating : 4.2/5 (52 download)

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Book Synopsis Food Instagram by : Emily J. H. Contois

Download or read book Food Instagram written by Emily J. H. Contois and published by University of Illinois Press. This book was released on 2022-05-31 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the 2023 Association for the Study of Food and Society Book Prize for Edited Volume Image by image and hashtag by hashtag, Instagram has redefined the ways we relate to food. Emily J. H. Contois and Zenia Kish edit contributions that explore the massively popular social media platform as a space for self-identification, influence, transformation, and resistance. Artists and journalists join a wide range of scholars to look at food’s connection to Instagram from vantage points as diverse as Hong Kong’s camera-centric foodie culture, the platform’s long history with feminist eateries, and the photography of Australia’s livestock producers. What emerges is a portrait of an arena where people do more than build identities and influence. Users negotiate cultural, social, and economic practices in a place that, for all its democratic potential, reinforces entrenched dynamics of power. Interdisciplinary in approach and transnational in scope, Food Instagram offers general readers and experts alike new perspectives on an important social media space and its impact on a fundamental area of our lives. Contributors: Laurence Allard, Joceline Andersen, Emily Buddle, Robin Caldwell, Emily J. H. Contois, Sarah E. Cramer, Gaby David, Deborah A. Harris, KC Hysmith, Alex Ketchum, Katherine Kirkwood, Zenia Kish, Stinne Gunder Strøm Krogager, Jonathan Leer, Yue-Chiu Bonni Leung, Yi-Chieh Jessica Lin, Michael Z. Newman, Tsugumi Okabe, Rachel Phillips, Sarah Garcia Santamaria, Tara J. Schuwerk, Sarah E. Tracy, Emily Truman, Dawn Woolley, and Zara Worth

Instagram Marketing Algorithms Secrets

Author : Jordan Connery
Publisher : Jordan Connery
ISBN 13 :
Total Pages : 75 pages
Book Rating : 4./5 ( download)

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Book Synopsis Instagram Marketing Algorithms Secrets by : Jordan Connery

Download or read book Instagram Marketing Algorithms Secrets written by Jordan Connery and published by Jordan Connery. This book was released on 2021-02-16 with total page 75 pages. Available in PDF, EPUB and Kindle. Book excerpt: Instagram is one of, if not THE, best platforms you can use to market your business. It provides any user a variety of ways to create content and to reach an audience. For a business, these are all that you would need to make people aware of your brand, create relationships with them, retain existing customers, manage brand reputation, and lead prospective customers to channels for conversion. Instagram is extremely unique in so many ways and is the combination of almost all the social media sites available and then some. Photos, videos, music, color, trends, tags, stories and messages: it’s all there. It has the potential to support many brands and business types around the world. The continued growth does not show any indication that it will end any time soon. It’s time for you to join in the fun and get your slice of the pie. With 1 billion users, it’s big world to take advantage of! Use the tools, visit the websites and apps, and explore the world of Instagram for yourself. All of these guidelines will help you build an impactful brand or your small business on Instagram. Build profit, fuel growth and create a better, more recognizable, successful brand, starting today! If you’re confused with all the large amount of available, this book will set things straight for you. You don’t need any other book to learn about Instagram marketing. You don’t need to search for more information or check for other available methods. You don’t even need to worry of doing questionable things that could get you banned on Instagram. Everything that you need to get started is already in this book. All that is left for you to do is to read it and apply it to your business. So grab the book and start learning how to market your business on Instagram!

How to Influence and Persuade

Author : Jo Owen
Publisher : Pearson UK
ISBN 13 : 0273778439
Total Pages : 162 pages
Book Rating : 4.2/5 (737 download)

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Book Synopsis How to Influence and Persuade by : Jo Owen

Download or read book How to Influence and Persuade written by Jo Owen and published by Pearson UK. This book was released on 2012-12-14 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyone operating in business needs to understand how they should be using both influence and persuasion to make an impact, deliver outstanding results and really get ahead. This brand new edition of How to Influence, is structured into three easy-to-access sections that will show you how to create willing allies across your organisation, turn potential crises into career defining opportunities, turn disagreement into consent, win key battles without fighting, push your agenda forward with authority, achieve more and stay in control. Author Jo Owen is highly regarded as a world-leading expert in business practise and skills.

Influencer Marketing Strategy

Author : Gordon Glenister
Publisher : Kogan Page Publishers
ISBN 13 : 1398615242
Total Pages : 361 pages
Book Rating : 4.3/5 (986 download)

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Book Synopsis Influencer Marketing Strategy by : Gordon Glenister

Download or read book Influencer Marketing Strategy written by Gordon Glenister and published by Kogan Page Publishers. This book was released on 2024-07-03 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Influencer marketing is one of the most powerful forms of advertising in today's world. Learn how to implement a successful influencer marketing strategy with this complete guide. This new edition of Influencer Marketing Strategy covers essential topics, from broad scale celebrity endorsement to micro-influencers with niche, highly targeted followings. It features new content on platforms such as Be Real, Whatsapp and Wechat and how understanding cultural differences is key to finding the right influencer for your brand. It also includes new case studies from industries such as travel and tech, demonstrating the huge opportunities it presents for organizations and industries of all sizes. Influencer Marketing Strategy is the ultimate guide for marketers, walking readers through the key considerations of incorporating influencer marketing into a wider marketing strategy. This includes the legal and ethical impacts of working with influencers and how to measure the effectiveness of campaigns. This book provides everything organizations need to understand and implement a successful influencer marketing strategy.

Sport, Politics and the Charity Industry

Author : Kyle Bunds
Publisher : Routledge
ISBN 13 : 1351684469
Total Pages : 283 pages
Book Rating : 4.3/5 (516 download)

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Book Synopsis Sport, Politics and the Charity Industry by : Kyle Bunds

Download or read book Sport, Politics and the Charity Industry written by Kyle Bunds and published by Routledge. This book was released on 2017-09-01 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport is commonly used by charities and philanthropic organisations as a way of acquiring donors and fundraisers. In this ground-breaking study, Kyle Bunds examines the nexus of sport, politics and the charity industry through an investigation of water development agencies that raise funds in the developed world to build water systems in the developing world. Using innovative auto-ethnographic research methods, this book examines the links between water charities, charity running events and water development projects in the UK, USA, Canada and Africa. By exploring the political economy of philanthropy from a critical perspective, it suggests new ways in which to support and improve the relationships between sport, wider society and the environment. Posing important questions about the potential environmental impact of sport on an international level, this study presents a compelling vision of the future of water charities across the globe. Sport, Politics and the Charity Industry: Running for Water is fascinating reading for all those interested in sport and politics, sports geography, sport and the environment, sports development, or sport and the charity industry.

The Age of Influence

Author : Neal Schaffer
Publisher : HarperCollins Leadership
ISBN 13 : 1400216370
Total Pages : 288 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis The Age of Influence by : Neal Schaffer

Download or read book The Age of Influence written by Neal Schaffer and published by HarperCollins Leadership. This book was released on 2020-03-17 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective, sustainable influencer marketing plan in order for their brands to succeed. We are amid an unprecedented digital transformation and tapping into this change is vital to any brand in today’s climate. Social media has democratized authority and influence, and information is created and consumed in ways that are constantly evolving. Internationally-recognized social media marketing expert Neal Schaffer explains how that shift plays a significant role in online marketing in the Influencer Era. Influencer marketing is about establishing relationships, turning fans into influencers, and leveraging that influence to share your message in a credible and authentic way. In The Age of Influence, Schaffer teaches entrepreneurs, marketing executives, and cutting-edge agencies how to: Identify,?approach, and engage the right influencers for their brand or product. Determine?what resources to put behind influencer campaigns. Manage the business side of influencer marketing, including tools that will help?measure ROI. Develop?their brand’s social media voice to become an influencer in its own right. This book is the definitive guide to addressing the issues disrupting marketing trends, including declining television viewership, growing social media audiences, effectively spreading their message digitally, and increasing usage of ad-blocking technology.