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Generic Product Strategies For Emerging Market Exports Into Triad Nation Markets
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Book Synopsis Generic Product Strategies for Emerging Market Exports Into Triad Nation Markets by : Lance Eliot Brouthers
Download or read book Generic Product Strategies for Emerging Market Exports Into Triad Nation Markets written by Lance Eliot Brouthers and published by . This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on the concept of mimetic isomorphism, we theorize that, by imitating the home country MNE modal generic product strategy in each Triad nation, emerging market firms (EMFs) can improve their export performance satisfaction. We hypothesize that EMFs which: (1) target the EU and use a Premium strategy, (2) target Japan and use a Superior Value strategy, or (3) target the USA and use an Economy strategy will, on average, achieve higher levels of satisfaction with export performance than EMFs that enter emerging markets or EMFs that employ other product strategies in Triad nation markets. Our hypothesis is tested and supported on a sample of Romanian and Chinese exporters. Managerial implications of our theory and findings are discussed.
Book Synopsis The SAGE Handbook of International Marketing by : Masaaki Kotabe
Download or read book The SAGE Handbook of International Marketing written by Masaaki Kotabe and published by SAGE. This book was released on 2009-01-05 with total page 569 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past two decades; the nature of international marketing has faced huge change. Increasingly challenged with the unprecedented emergence of globally integrated, yet geographically scattered activities multinational marketing has had to respond accordingly. The SAGE Handbook of International Marketing brings together the fundamental questions and themes that have surfaced and promises to be an essential addition to the study of this critical subject area. In an internationally minded and detailed analysis, the contributors seek to examine the state of the art in research in international marketing, with particular emphasis on the conceptual framework and theory development in the field. Looking at new research, formative and fundamental literature and the nature of strategic alliance and global strategy, this timely and comprehensive handbook offers the reader a compelling examination of the central concerns of marketing for an international community.
Book Synopsis Foreign Direct Investments from Emerging Markets by : K. Sauvant
Download or read book Foreign Direct Investments from Emerging Markets written by K. Sauvant and published by Springer. This book was released on 2010-10-18 with total page 575 pages. Available in PDF, EPUB and Kindle. Book excerpt: Collected here are papers from the conference, Thinking Outward, which dealt with a range of issues related to the key players in this process - firms, home countries and host countries and the book will have a foreword from Jeffrey Sachs. In the wake of the financial crisis, these issues remain increasingly critical for developing countries.
Book Synopsis Multinational Enterprises and Emerging Economies by : Klaus E.Meyer
Download or read book Multinational Enterprises and Emerging Economies written by Klaus E.Meyer and published by Edward Elgar Publishing. This book was released on 2020-03-28 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guided by the overarching question “how and why does the emerging economy context matter for business?”, this collection brings together key contributions of Klaus Meyer on multinational enterprises (MNEs) competing in, and originating from, emerging economies. The book also explores how outward investment strategies contribute to building internationally competitive MNEs.
Book Synopsis Proceedings of The 6th MAC 2016 by : Group of authors
Download or read book Proceedings of The 6th MAC 2016 written by Group of authors and published by MAC Prague consulting. This book was released on 2016-02-16 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proceedings of The 6th MAC 2016 - The 6th Multidisciplinary Academic Conference in Prague 2016.
Book Synopsis Multinational Enterprises, Markets and Institutional Diversity by : Alain Verbeke
Download or read book Multinational Enterprises, Markets and Institutional Diversity written by Alain Verbeke and published by Emerald Group Publishing. This book was released on 2014-10-29 with total page 518 pages. Available in PDF, EPUB and Kindle. Book excerpt: This research volume in honour of the late Daniel Van Den Bulcke, one of the founding fathers of the European Business Academy (EIBA) and a core institution builder of the Academy of International Business (AIB), focuses on conceptual innovations in assessing the impact of institutions on multinational enterprise (MNE) strategies.
Book Synopsis Research Handbook on Foreign Exit, Relocation and Re-entry by : Larimo, Jorma
Download or read book Research Handbook on Foreign Exit, Relocation and Re-entry written by Larimo, Jorma and published by Edward Elgar Publishing. This book was released on 2022-07-22 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: This definitive Research Handbook explores the restructuring strategies of globalised firms, bringing together a wide range of topics from export exit, subsidiary divestment and market re-entry to relocation, offshoring and backshoring.
Book Synopsis Institutional Theory in International Business by : Laszlo Tihanyi
Download or read book Institutional Theory in International Business written by Laszlo Tihanyi and published by Emerald Group Publishing. This book was released on 2012-06-04 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: Part of "Advances in International Management" series, this title presents contemporary research by leading and emerging scholars working on institutional theory. It also presents theoretical frameworks of institutions and proposes interesting ideas that provide the foundation for doctoral dissertations and research projects.
Book Synopsis Handbook of Research in International Marketing by : Subhash C. Jain
Download or read book Handbook of Research in International Marketing written by Subhash C. Jain and published by Edward Elgar Publishing. This book was released on 2011 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: The global expansion of business has generated a tremendous interest among scholars, but there remains a strong need for theoretical insights into conducting marketing operations abroad. This thoroughly revised edition addresses this lack in the extant literature. The book consists of insights from leading scholars in international marketing, working not only to advance the theoretical underpinnings of today's most important international marketing issues, but also to provide insights for how the field of scholarship and practice of international marketing might develop in the future. The authors, top scholars from around the world, provide useful theoretical insights designed to stimulate contemplation and discussion, and to provide guidelines for future research on international marketing. The volume includes coverage of topics in four main areas: Part I looks at global branding while Part II examines issues of marketing strategy on a world stage. Part III offers chapters on cultural issues and the book closes with a more detailed look at marketing at the bottom of the pyramid in Part IV. Scholars and students in marketing and international business will find much of value in this comprehensive volume.
Book Synopsis Recent Developments in Alternative Finance by : Fredj Jawadi
Download or read book Recent Developments in Alternative Finance written by Fredj Jawadi and published by Emerald Group Publishing. This book was released on 2012-11-28 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the global financial crisis began in 2008-2009, there has been a strong decline in financial markets and investment. Alternative finance presents challenges intended to stimulate investment and promote economic growth and development. This volume aims to provide the reader an understanding of alternative finance in its various forms.
Book Synopsis Multinational Enterprise Management Strategies in Developing Countries by : Khan, Mohammad Ayub
Download or read book Multinational Enterprise Management Strategies in Developing Countries written by Khan, Mohammad Ayub and published by IGI Global. This book was released on 2016-05-16 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: In contemporary economies, businesses must consistently make strides to remain competitive and profitable at both national and international levels. Unlike in the developed world, corporations in developing nations face a different set of challenges for achieving growth. Multinational Enterprise Management Strategies in Developing Countries is an authoritative reference source for the latest scholarly research on diverse opportunities and obstacles facing multinational corporations in emerging economies. Highlighting innovative perspectives and real-world examples, this book is ideally designed for researchers, practitioners, upper-level students, and industry professionals interested in management approaches for achieving success in international corporations.
Book Synopsis Organizational Innovation and IT Governance in Emerging Economies by : Zhao, Jingyuan
Download or read book Organizational Innovation and IT Governance in Emerging Economies written by Zhao, Jingyuan and published by IGI Global. This book was released on 2014-11-30 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: As technology grows as the largest source of modern economic growth, the emergence of new models is currently challenging the standard western model of organizational management. Companies from all over the world have succeeded in creating emerging economies with these new models and are now competing with established multinational corporations. Organizational Innovation and IT Governance in Emerging Economies develops a methodological framework that supports new approaches of technological innovation by companies. This reference book provides contributions from experts in emerging economies, highlighting specific case studies of home grown companies from these emerging markets, offering lessons on how traditional multinationals can compete with these new companies for policymakers, government officers, academics, researchers, students, and practitioners.
Book Synopsis Comparing High Technology Firms in Developed and Developing Countries: Cluster Growth Initiatives by : Bas, Tomas Gabriel
Download or read book Comparing High Technology Firms in Developed and Developing Countries: Cluster Growth Initiatives written by Bas, Tomas Gabriel and published by IGI Global. This book was released on 2012-05-31 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Clusters are geographic concentrations of interconnected companies, specialized suppliers, service providers, and associated institutions in a particular field that are present in a nation or region. The development and upgrading of clusters is an important agenda for governments, companies, and other institutions. Cluster growth initiatives are an important new direction in economic policy, building on earlier efforts in macroeconomic stabilization, privatization, market opening, and cost reduction related to doing business. Comparing High Technology Firms in Developed and Developing Countries: Cluster Growth Initiatives is the leading source of information for readers interested in this field of study as it promotes scientific discussion on policies and practice of cluster growth, as well as covers the emerging research topics which are going to define the future of the management of technology. Furthermore, this book demonstrates the effectiveness and efficiency of technology policy based on observations of differential growth rate of high technology firms in clusters, and explores the factors that explain superior performance of high technology firms to contribute the improvement of technology policy in both developed and developing countries.
Book Synopsis Emerging Multinationals in Emerging Markets by : Ravi Ramamurti
Download or read book Emerging Multinationals in Emerging Markets written by Ravi Ramamurti and published by Cambridge University Press. This book was released on 2009-04-16 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why have so many firms in emerging economies internationalized quite aggressively in the last decade? What competitive advantages do these firms enjoy and what are the origins of those advantages? Through what strategies have they built their global presence? How is their internationalization affecting Western rivals? And, finally, what does all this mean for mainstream international business theory? In Emerging Multinationals in Emerging Markets, a distinguished group of international business scholars tackle these questions based on a shared research design. The heart of the book contains detailed studies of emerging-market multinationals (EMNEs) from the BRIC economies, plus Israel, Mexico, South Africa, and Thailand. The studies show that EMNEs come in many shapes and sizes, depending on the home-country context. Furthermore, EMNEs leverage distinctive competitive advantages and pursue distinctive internationalization paths. This timely analysis of EMNEs promises to enrich mainstream models of how firms internationalize in today's global economy.
Book Synopsis Environmental Sustainability in Emerging Markets by : Ninh Nguyen
Download or read book Environmental Sustainability in Emerging Markets written by Ninh Nguyen and published by Springer Nature. This book was released on 2022-05-19 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increasing evidence of environmental deterioration in emerging markets, climate change, and consequences of environmental waste have compelled not only businesses but also consumers to reduce the environmental burden, mitigate waste and preserve resources for future generations. What actions, strategies, practices, and policies can be developed to sustain environmental sustainability in emerging markets? This book brings together fresh insights, ideas, and new research directions. This book consists of eleven chapters which examine environmental sustainability from consumer, organisation and policy perspectives. These chapters are contributed by emerging and eminent authors from different regions of the world including Asia, Australia, Europe, North America, and South America. This book provides an insightful and valuable compendium for sustainability researchers, businesses, educators, and policymakers, and readers concerned about socio-environmental issues and sustainable development. The book provides policymakers and businesses with information to assist the development of policies, strategies, and programs which will develop and encourage environmentally sustainable behaviours and practices in emerging markets and the wider global community
Book Synopsis Experiences of Emerging Economy Firms by : Marin Marinov
Download or read book Experiences of Emerging Economy Firms written by Marin Marinov and published by Springer. This book was released on 2015-05-05 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Experiences of Emerging Economy Firms investigates the different elements of the experiences of emerging economy firms and sheds essential light on a large variety of aspects associated with their functioning in both home and host contexts.
Book Synopsis The Future of Global Business by : Michael Czinkota
Download or read book The Future of Global Business written by Michael Czinkota and published by Routledge. This book was released on 2011-05-27 with total page 769 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the fast-paced world of global business, success is marked by the ability to stay on top of currents events, to recognize new trends, and to react quickly to change. This book offers contributions by global marketing authorities to help you understand this rapidly changing international environment and respond to opportunities and perils. Editors Michael R. Czinkota and Ilkka A. Ronkainen use their years of experience in policy, business, and academia to provide these readings noted for their currency, relevancy, and scholarly depth.
