Generative Kunstliche Intelligenz In Marketing Und Sales

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AI for Marketing and Product Innovation

Author : A. K. Pradeep
Publisher : John Wiley & Sons
ISBN 13 : 111948409X
Total Pages : 214 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis AI for Marketing and Product Innovation by : A. K. Pradeep

Download or read book AI for Marketing and Product Innovation written by A. K. Pradeep and published by John Wiley & Sons. This book was released on 2018-11-26 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get on board the next massive marketing revolution AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)—twin technologies that stand poised to revolutionize the way we sell. The future is here, and we are in the thick of it; AI and ML are already in our lives every day, whether we know it or not. The technology continues to evolve and grow, but the capabilities that make these tools world-changing for marketers are already here—whether we use them or not. This book helps you lean into the curve and take advantage of AI’s unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the “what” to show you the “how”: How do we use AI and ML in ways that speak to the human spirit? How to we translate cold technological innovation into creative tools that forge deep human connections? Written by a team of experts at the intersection of neuroscience, technology, and marketing, this book shows you the ins and outs of these groundbreaking technological tools. Understand AI and ML technology in layman’s terms Harness the twin technologies unparalleled power to transform marketing Learn which skills and resources you need to use AI and ML effectively Employ AI and ML in ways that resonate meaningfully with customers Learn practical examples of how to reinvest product innovation, brand building, targeted marketing and media measurement to connect with people and enhance ROI Discover the true impact of AI and ML from real-world examples, and learn the thinking, best practices, and metrics you need to capture this lightning and take the next massive leap in the evolution of customer connection. AI for Marketing and Product Innovation shows you everything you need to know to get on board.

AI Strategy for Sales and Marketing

Author : Katie King
Publisher : Kogan Page Publishers
ISBN 13 : 1398602019
Total Pages : 289 pages
Book Rating : 4.3/5 (986 download)

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Book Synopsis AI Strategy for Sales and Marketing by : Katie King

Download or read book AI Strategy for Sales and Marketing written by Katie King and published by Kogan Page Publishers. This book was released on 2022-01-03 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and sales prioritize AI and machine learning more than any other business department, yet often struggle with how to scale and strategize the opportunities they present. AI Strategy for Sales and Marketing presents a framework for understanding how AI can boost customer-centricity and sales by creating a connected strategy that delivers value today and into the future. Supported by practical tips and advice throughout, it covers topics including personalization, upskilling, customer experience for both on and offline shopping channels and the importance of using AI responsibly to create consumer trust. Featuring original research and interviews with leading practitioners, it also contains global case studies from organizations in a range of sectors, including Samsung, PwC, Rolls Royce, Deloitte and Hilton, with insights into the various stages of their adoption journeys. Written by a recognized industry expert, it is an invaluable resource for those wanting to benefit from using AI strategically in marketing, sales and CX.

Using AI in Marketing

Author : Greg Kihlström
Publisher : Stylus Publishing, LLC
ISBN 13 : 1501519786
Total Pages : 199 pages
Book Rating : 4.5/5 (15 download)

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Book Synopsis Using AI in Marketing by : Greg Kihlström

Download or read book Using AI in Marketing written by Greg Kihlström and published by Stylus Publishing, LLC. This book was released on 2024-06-19 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's dynamic marketing landscape, artificial intelligence (AI) stands at the forefront of innovation, offering unprecedented opportunities for marketers. This book enables marketing professionals to harness the power of AI, featuring in-depth discussions on key topics such as generative AI, personalized customer experiences, team and workflow augmentation, and data analysis optimization. It is divided into four parts, each addressing a different aspect of AI and marketing. Part I covers the fundamentals of AI in marketing, including machine learning and generative AI. Part II explores growth areas for marketing and AI, using generative AI and customer journey personalization. Part III goes into detail about how to use AI, particularly generative AI tools, to enhance the marketing function. Part IV is about integration and optimization, providing insights on when and where to invest in AI and how to prepare your team for an AI-driven marketing future. FEATURES: Covers AI-based platforms for text, image, and video generation, revolutionizing content creation Shows how AI can enhance customer interactions through personalized content and conversational AI Explores AI-automated workflows, improved reporting, and streamlined marketing processes Features AI analytics to optimize audience segmentation, predictive analytics, and marketing strategies Addresses the ethical implications of AI in marketing, ensuring responsible and transparent use

Using AI in Marketing

Author : Greg Kihlstrom
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 150151976X
Total Pages : 158 pages
Book Rating : 4.5/5 (15 download)

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Book Synopsis Using AI in Marketing by : Greg Kihlstrom

Download or read book Using AI in Marketing written by Greg Kihlstrom and published by Walter de Gruyter GmbH & Co KG. This book was released on 2024-07-14 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's dynamic marketing landscape, artificial intelligence (AI) stands at the forefront of innovation, offering unprecedented opportunities for marketers. This book enables marketing professionals to harness the power of AI, featuring in-depth discussions on key topics such as generative AI, personalized customer experiences, team and workflow augmentation, and data analysis optimization. It is divided into four parts, each addressing a different aspect of AI and marketing. Part I covers the fundamentals of AI in marketing, including machine learning and generative AI. Part II explores growth areas for marketing and AI, using generative AI and customer journey personalization. Part III goes into detail about how to use AI, particularly generative AI tools, to enhance the marketing function. Part IV is about integration and optimization, providing insights on when and where to invest in AI and how to prepare your team for an AI-driven marketing future.

Obsessed

Author : Marc Bresseel
Publisher : Die Keure Publishing
ISBN 13 : 9048636671
Total Pages : 457 pages
Book Rating : 4.0/5 (486 download)

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Book Synopsis Obsessed by : Marc Bresseel

Download or read book Obsessed written by Marc Bresseel and published by Die Keure Publishing. This book was released on 2019-12-02 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: Being obsessed with positive change and ideas can propel us to extraordinary achievements and can be a fantastic positive driver of change. In the age of AI wired consumers with irrationally high demands, we need to be obsessed with creating smooth, differentiated, relevant, exciting customer experiences and frictionless customer services. Any of those interactions should be driven by customer data - the pulse of every customer’s unique heartbeat, and an organisation that has adopted new methodologies, processes, and technology platforms. In Obsessed, we demystify the complex world of data and sales and marketing technology. We answer questions like: How do you build a data culture and strategy? How can you be more intentional about the technology foundation you choose to improve your marketing and sales engine across the customer lifecycle. How do you create an obsession for the right metrics that focus on value? How do you infuse Artifical Intelligence capabilities into your organization? Can you see GDPR as an enabler? Finally, we need a cultural paradigm shift in dealing with marketing technology and applying it to marketing and sales scenarios. An obsession with long term thinking and customer relationships based on value rather than short term. And that’s when you truly start rebooting your revenue engine. ABOUT THE AUTHOR Marc Bresseel started his professional career at IBM and subsequently grew further while at Microsoft. He was fortunate to kick off the Microsoft online services MSN, Hotmail, and Messenger as one of the early internet pioneers in Belgium. He managed the sales and marketing activities for MSN and Microsoft online services in the EMEA markets and became Global CMO for Microsoft Advertising. After sixteen years at Microsoft, Marc managed the top 14 markets for IPG Mediabrands. In 2014 he became a founding partner of Duval Union, an organization that provides business & marketing consulting, and marketing & communication execution to brands.

The AI Marketing Playbook

Author : Mark Lamplugh
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 1501520032
Total Pages : 295 pages
Book Rating : 4.5/5 (15 download)

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Book Synopsis The AI Marketing Playbook by : Mark Lamplugh

Download or read book The AI Marketing Playbook written by Mark Lamplugh and published by Walter de Gruyter GmbH & Co KG. This book was released on 2024-10-07 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explore the transformative world of AI-driven marketing by integrating Artificial Intelligence into modern marketing strategies. This book is designed to help businesses optimize their operations, personalize customer experiences, and harness the full potential of AI to drive growth and innovation. You will learn the foundational concepts of AI and machine learning, discover best practices for data hygiene, structuring, and optimization, and explore how AI tools can transform customer data into actionable insights, enhancing your ability to create personalized and effective marketing campaigns. The book is tailored for marketing professionals, business owners, and digital strategists who are eager to integrate AI into their marketing practices. It is equally valuable for beginners and experienced marketers who want to stay at the forefront of the rapidly evolving digital marketing landscape. FEATURES Includes step-by-step guides for implementing AI tools in SEO, social media, and email Covers the use of AI to analyze customer behavior, benefits of chatbots, and AI-powered customer service Features real-world cases from leading companies like Netflix, Amazon, and Spotify Uses AI tools to transform customer data into actionable insights for more effective campaigns TABLE OF CONTENTS 1: Introduction to AI Marketing. 2: Understanding AI and Machine Learning. 3: Preparing Your Data for AI. 4: Using AI to Analyze Customer Behavior. 5: Personalization with AI. 6: Chatbots and AI-Powered Customer Service. 7: Image and Video Recognition with AI. 8: Using AI for Social Media Marketing. 9: Predictive Analytics with AI. 10: Email Marketing with AI. 11: Search Engine Optimization with AI. 12: Using AI for Content Marketing. 13: Marketing Automation with AI. 14: Using AI for Sales Enablement. 15: Ethical Considerations and the Future of AI in Marketing.

Generative AI for Marketing

Author : Malay A. Upadhyay
Publisher : Business Expert Press
ISBN 13 : 1637427174
Total Pages : 191 pages
Book Rating : 4.6/5 (374 download)

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Book Synopsis Generative AI for Marketing by : Malay A. Upadhyay

Download or read book Generative AI for Marketing written by Malay A. Upadhyay and published by Business Expert Press. This book was released on 2024-09-09 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every few generations, a technoeconomic revolution topples the status quo of how work is done, creating an opportunity for new leaders to emerge. Generative AI for Marketing is meant to position the current and future marketers to become those leaders and lead their organizations in the AI era. To succeed in leveraging AI, organizations must look beyond practices that were established before the AI era. This book elucidates the evolving role and needs of Generative AI in marketing, providing a blueprint for businesses to thrive in an ever-evolving business landscape by achieving the agility and adaptability needed to sustain growth with AI. Tailored for marketers and business students alike, readers will gain a commanding set of tools to master the trifecta of foundational AI knowledge, its applications in Marketing, and the knowhow to automate growth without increasing costs.

Generative AI for Marketing

Author : Malay Upadhyay
Publisher :
ISBN 13 : 9781637427163
Total Pages : 0 pages
Book Rating : 4.4/5 (271 download)

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Book Synopsis Generative AI for Marketing by : Malay Upadhyay

Download or read book Generative AI for Marketing written by Malay Upadhyay and published by . This book was released on 2024-09-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every few generations, a technoeconomic revolution topples the status quo of how work is done, creating an opportunity for new leaders to emerge. Generative AI for Marketing is meant to position the current and future marketers to become those leaders and lead their organizations in the AI era. To succeed in leveraging AI, organizations must look beyond practices that were established before the AI era. This book elucidates the evolving role and needs of Generative AI in marketing, providing a blueprint for businesses to thrive in an ever-evolving business landscape by achieving the agility and adaptability needed to sustain growth with AI. Tailored for marketers and business students alike, readers will gain a commanding set of tools to master the trifecta of foundational AI knowledge, its applications in Marketing, and the knowhow to automate growth without increasing costs.

Predictive Analytics and Generative AI for Data-Driven Marketing Strategies

Author : Debdutta Choudhury
Publisher :
ISBN 13 : 9781032748917
Total Pages : 0 pages
Book Rating : 4.7/5 (489 download)

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Book Synopsis Predictive Analytics and Generative AI for Data-Driven Marketing Strategies by : Debdutta Choudhury

Download or read book Predictive Analytics and Generative AI for Data-Driven Marketing Strategies written by Debdutta Choudhury and published by . This book was released on 2024-12-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book provides an in-depth exploration of cutting-edge technologies and how they are used to support data-driven marketing strategies and empower organizations to make the right decisions. It includes real-world case studies and examples from diverse marketing domains, demonstrating how predictive analytics and generative AI have been successfully applied to solve marketing challenges and drive tangible results. It showcases emerging trends in predictive analytics and generative AI for marketing, and potential impact on the future of data-driven marketing. This book is meant for professionals and scholars to gather the skills and resources to effectively use predictive analytics and generative AI for marketing strategies. - Examines the different predictive analytics models and algorithms, such as regression analysis, decision trees, and neural networks, and demonstrates how they may be utilized to get insightful conclusions from marketing data. - Includes generative AI techniques such as generative adversarial networks (GANs) and variational autoencoders (VAEs), showcasing how these techniques can generate synthetic data for marketing insights and decision-making. - Highlights the importance of data-driven marketing choices and illustrates how generative AI and predictive analytics may be quite useful in this context. - Integrates the principles of data science with marketing concepts, offering a cohesive understanding of how predictive analytics and generative AI can power data-driven marketing decisions. - Present the recent advances in predictive analytics and generative AI, discuss how they can affect the area of data-driven marketing.

Machine Learning and Generative AI for Marketing

Author : Yoon Hyup Hwang
Publisher : Packt Publishing Ltd
ISBN 13 : 1835889417
Total Pages : 483 pages
Book Rating : 4.8/5 (358 download)

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Book Synopsis Machine Learning and Generative AI for Marketing by : Yoon Hyup Hwang

Download or read book Machine Learning and Generative AI for Marketing written by Yoon Hyup Hwang and published by Packt Publishing Ltd. This book was released on 2024-08-30 with total page 483 pages. Available in PDF, EPUB and Kindle. Book excerpt: Start transforming your data-driven marketing strategies and increasing customer engagement. Learn how to create compelling marketing content using advanced gen AI techniques and stay in touch with the future AI ML landscape. Purchase of the print or Kindle book includes a free eBook in PDF format Key Features Enhance customer engagement and personalization through predictive analytics and advanced segmentation techniques Combine Python programming with the latest advancements in generative AI to create marketing content and address real-world marketing challenges Understand cutting-edge AI concepts and their responsible use in marketing Book Description In the dynamic world of marketing, the integration of artificial intelligence (AI) and machine learning (ML) is no longer just an advantage—it's a necessity. Moreover, the rise of generative AI (GenAI) helps with the creation of highly personalized, engaging content that resonates with the target audience. This book provides a comprehensive toolkit for harnessing the power of GenAI to craft marketing strategies that not only predict customer behaviors but also captivate and convert, leading to improved cost per acquisition, boosted conversion rates, and increased net sales. Starting with the basics of Python for data analysis and progressing to sophisticated ML and GenAI models, this book is your comprehensive guide to understanding and applying AI to enhance marketing strategies. Through engaging content & hands-on examples, you'll learn how to harness the capabilities of AI to unlock deep insights into customer behaviors, craft personalized marketing messages, and drive significant business growth. Additionally, you'll explore the ethical implications of AI, ensuring that your marketing strategies are not only effective but also responsible and compliant with current standards By the conclusion of this book, you'll be equipped to design, launch, and manage marketing campaigns that are not only successful but also cutting-edge. What you will learn Master key marketing KPIs with advanced computational techniques Use explanatory data analysis to drive marketing decisions Leverage ML models to predict customer behaviors, engagement levels, and customer lifetime value Enhance customer segmentation with ML and develop highly personalized marketing campaigns Design and execute effective A/B tests to optimize your marketing decisions Apply natural language processing (NLP) to analyze customer feedback and sentiments Integrate ethical AI practices to maintain privacy in data-driven marketing strategies Who this book is for This book targets a diverse group of professionals: Data scientists and analysts in the marketing domain looking to apply advanced AI ML techniques to solve real-world marketing challenges Machine learning engineers and software developers aiming to build or integrate AI-driven tools and applications for marketing purposes Marketing professionals, business leaders, and entrepreneurs who must understand the impact of AI on marketing Reader are presumed to have a foundational proficiency in Python and a basic to intermediate grasp of ML principles and data science methodologies.

AI in Digital Marketing and Advertising

Author : Bernard Baah
Publisher : Independently Published
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.8/5 (794 download)

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Book Synopsis AI in Digital Marketing and Advertising by : Bernard Baah

Download or read book AI in Digital Marketing and Advertising written by Bernard Baah and published by Independently Published. This book was released on 2024-02-13 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's rapidly evolving digital landscape, the intersection of artificial intelligence (AI) and marketing has become the new frontier for businesses seeking to stay ahead of the curve. "AI in Digital Marketing and Advertising: Navigating the New Frontier" offers a comprehensive guide to harnessing the power of AI to revolutionize marketing strategies and drive business growth. Written by Bernard Baah, CEO of Filly Coder (https: //fillycoder.com), a leading software development company at the forefront of AI innovation, this book delves into the transformative impact of AI on every aspect of the marketing and advertising ecosystem. From personalized customer experiences to data-driven insights, Bernard explores how AI is reshaping the way businesses connect with their audiences and drive results. Drawing on real-world examples and expert interviews, "AI in Digital Marketing and Advertising" provides practical insights and actionable strategies for leveraging AI in marketing campaigns, customer engagement, and brand storytelling. Discover how AI-powered tools can enhance targeting precision, optimize ad performance, and unlock new avenues of creativity and innovation in marketing content. Whether you're a marketing professional looking to stay ahead of the curve or a business leader seeking to unlock the full potential of AI, this book is your essential guide to navigating the new frontier of digital marketing and advertising. Explore the future of marketing with "AI in Digital Marketing and Advertising: Navigating the New Frontier" and embark on a journey of innovation, growth, and success in the digital age.

The AI Edge

Author : Jeb Blount
Publisher : John Wiley & Sons
ISBN 13 : 1394244487
Total Pages : 314 pages
Book Rating : 4.3/5 (942 download)

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Book Synopsis The AI Edge by : Jeb Blount

Download or read book The AI Edge written by Jeb Blount and published by John Wiley & Sons. This book was released on 2024-09-04 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Upgrade your sales process by plugging into the new power of artificial intelligence In today's cutthroat sales world, where sales professionals are constantly juggling multiple responsibilities and navigating a sea of relentless competitors, everyone is looking for an edge. What if that EDGE is found in a tool powerful enough to give you more time in your sales day, accelerate your productivity, and still leave room for the human touch that's vital to building relationships? Enter the game-changing world of Artificial Intelligence. Enter The AI Edge. The AI Edge isn't just another book about technology. Anthony Iannarino and Jeb Blount, the world's most prolific sales book authors and trainers, have come together to transform how you navigate the sales process by helping you plug into artificial intelligence. This groundbreaking, hands-on guide marries their unparalleled sales strategies, used by millions of salespeople, with the transformative power of AI. Drawing from cutting-edge research and real-world applications, the authors demystify AI and demonstrate its potential to give you more time to leverage your human advantage—creativity, empathy, and authenticity—to build deeper relationships and winning solutions that give you a leg up over the competition. Inside you'll find: Expert Guidance: Benefit from the combined wisdom of Blount and Iannarino, two giants in the sales realm, as they lay out the roadmap to plugging into an AI-augmented sales strategy Streamlined Processes & Empowered Engagement: Discover AI's role in automating repetitive tasks, freeing you to fully lean into the uniquely human side of sales: cultivating relationships, unleashing creativity, and offering unparalleled authenticity Sales Prompt Engineering: Get hands-on with tailored prompts that allow you to tap into generative AI and get better results in less time Powerful Messaging: Learn how AI, used effectively, can help you develop and go to market with powerful messaging and presentations that connect with stakeholder needs and separate you from the crowded field Intelligent Insights: Grasp how AI can be leveraged to surface insights that give you instant authority, grab stakeholder attention, and lead to richer, more productive sales conversations Research: Leverage the power of AI to build target prospecting lists that open pipeline opportunities while reducing cold calling and rejection Navigating the world of AI might seem daunting, but with Iannarino and Blount at the helm, it's a journey of empowerment, innovation, and profound human connection. Embrace a future where technology and humanity come together and carve out your own AI Edge in sales.

Using Artificial Intelligence in Marketing

Author : Katie King
Publisher : Kogan Page Publishers
ISBN 13 : 0749483407
Total Pages : 225 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Using Artificial Intelligence in Marketing by : Katie King

Download or read book Using Artificial Intelligence in Marketing written by Katie King and published by Kogan Page Publishers. This book was released on 2019-02-03 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artificial intelligence (AI) is paving the way for the future of marketing and business transformation, yet many organizations struggle to know exactly how and where to integrate it. This book is the ultimate guide to embracing the opportunity that AI can bring for your marketing. With AI forecasted to boost global GDP by 14% by 2030, an efficient and sustainable AI marketing strategy is now essential to avoid losing the competitive edge. Using Artificial Intelligence in Marketing provides the definitive, practical framework needed for marketers to identify, apply and embrace the opportunity to maximize the results and business advancement that AI can bring. Streamlining efficiencies into every business practice, AI automates simpler, repetitive tasks with unrivalled accuracy, allowing sales and marketing teams to return their attention to where human interaction is most valuable: strategy, creativity and personal connection. Using Artificial Intelligence in Marketing outlines key marketing benefits such as accurate market research samples, immediate big data insights and brand-safe content creation, right through to the on-demand customer service that is now expected 24/7. It also explores the inevitable myths, concerns and ethical questions that can arise from the large-scale adoption of AI. This book is an essential read for every 21st century marketer.

Generative AI

Author : Maria Johnsen
Publisher : Maria Johnsen
ISBN 13 :
Total Pages : 458 pages
Book Rating : 4.3/5 (279 download)

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Book Synopsis Generative AI by : Maria Johnsen

Download or read book Generative AI written by Maria Johnsen and published by Maria Johnsen. This book was released on 2024-06-08 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: Generative AI refers to artificial intelligence systems capable of creating new content—such as text, images, or music—by learning patterns and structures from existing data. Models utilize advanced algorithms to generate human-like outputs based on the input they receive. This book aims to explore and demystify the technology behind AI systems that generate new content. By examining how models learn from existing data and employ sophisticated algorithms, the book seeks to educate readers on the principles, applications, and implications of this transformative field. It also includes case studies across various niches and industries. This book is the culmination of 12 months of research, and I hope you enjoy reading it. I highly recommend it to postgraduate students, as it covers many aspects of generative AI and its future prospects.

Data-Driven Marketing with Artificial Intelligence

Author : Martin Wass
Publisher :
ISBN 13 : 9781983059018
Total Pages : 240 pages
Book Rating : 4.0/5 (59 download)

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Book Synopsis Data-Driven Marketing with Artificial Intelligence by : Martin Wass

Download or read book Data-Driven Marketing with Artificial Intelligence written by Martin Wass and published by . This book was released on 2018-06-06 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing industry is being disrupted right before of our eyes, and the new technological revolution will transform our world. Artificial intelligence is set to change everything we know about marketing and how we interact with customers. Business leaders need to pay attention, or they risk being left behind. Artificial intelligence will drive a massive shift in business models, and will profoundly change how businesses and customers communicate. Staying at the forefront of these changes is essential for any business to stay competitive. Data-Driven Marketing with Artificial Intelligence is the definitive guide to understanding and using AI in marketing. It is essential reading for corporate and marketing leaders, and anyone seeking to understand how artificial intelligence will lead us into the world of tomorrow. Featuring discussions with dozens of industry leaders, it provides both an overview of how AI will continue to affect online marketing, and details of how to implement these new tools into your business. Learn how traditional marketing strategies are being replaced by autonomous, data-driven, and self-optimizing systems capable of providing more relevance to each customer, improving loyalty, and ultimately increasing the bottom line. After reading this book, you will understand these key topics: * The disruption that artificial intelligence and other emerging technologies will have on marketing, sales, and the industries that surround them * The latest AI-based software tools and what they can do for marketers today * Using big data, predictive analytics, and machine learning in marketing * How to develop and implement your own custom AI software * The risks AI hold for your job or business * How new technologies, beyond AI, will disrupt marketing even further * The legal and ethical aspects of using artificial intelligence systems Leading experts and technology CEOs believe that soon, nearly every decision we make will be influenced by AI technology. Marketing is no exception, and it will see changes faster and with wider adoption than any other. In an AI-enabled world, companies will have to adjust to new purchase patterns to stay in business. Learning about and implementing AI tools will keep your business on the forefront of the next technological revolution--while the rest play catch up. Buy the book now to jump into the world of artificial intelligence and stay one step ahead of the competition!

The Future of Artificial Intelligence in Digital Marketing

Author : Maria Johnsen
Publisher : Maria Johnsen
ISBN 13 : 1976001064
Total Pages : 348 pages
Book Rating : 4.9/5 (76 download)

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Book Synopsis The Future of Artificial Intelligence in Digital Marketing by : Maria Johnsen

Download or read book The Future of Artificial Intelligence in Digital Marketing written by Maria Johnsen and published by Maria Johnsen. This book was released on 2017-09-01 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introducing "The Future of Artificial Intelligence in Digital Marketing: The Next Big Technological Break" – the ultimate guide for harnessing the power of AI to drive unprecedented growth in your digital marketing endeavors! Gone are the days when Artificial Intelligence (AI) belonged solely to the realm of science fiction. Today, it has become a game-changing reality that is reshaping the way I connect with my customers and achieve remarkable results. And the number one AI companion that accompanies me throughout my digital journey? None other than the Internet itself! In this groundbreaking book, I unveil the secrets behind the convergence of AI and digital marketing, empowering you to seize every opportunity and stay steps ahead of the competition. With cutting-edge insights and real-world examples, you'll discover how AI is revolutionizing search engine algorithms, transforming the way websites rank and perform. It's time for me to unlock the full potential of my online presence! "The Future of Artificial Intelligence in Digital Marketing" equips marketers, entrepreneurs, and social media enthusiasts like you with the knowledge you need to thrive in today's fast-paced digital landscape. Uncover proven strategies that will catapult your digital processes to new heights, propelling your brand to the forefront of the industry. But it doesn't stop there. This book explores the immense value of empathic machines in digital marketing, revealing how AI can tap into human emotions, understand consumer behavior, and create personalized experiences like never before. By humanizing my AI-powered marketing initiatives, I'll forge deep connections with my audience and cultivate unwavering brand loyalty. Don't let the future of digital marketing pass you by. "The Future of Artificial Intelligence in Digital Marketing" is your indispensable roadmap to navigating the AI revolution and achieving unparalleled success. Get ready to transform your digital marketing world, unlock unlimited possibilities, and leave your competitors in the dust. Are you ready to revolutionize your marketing strategies? Secure your copy of "The Future of Artificial Intelligence in Digital Marketing: The Next Big Technological Break" today and embark on a journey towards extraordinary growth and unstoppable success! It's time to take control of my digital destiny and embrace the power of AI to elevate my marketing game like never before.

Contemporary Approaches of Digital Marketing and the Role of Machine Intelligence

Author : Afzal Sayed Munna
Publisher :
ISBN 13 : 9781668477366
Total Pages : 0 pages
Book Rating : 4.4/5 (773 download)

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Book Synopsis Contemporary Approaches of Digital Marketing and the Role of Machine Intelligence by : Afzal Sayed Munna

Download or read book Contemporary Approaches of Digital Marketing and the Role of Machine Intelligence written by Afzal Sayed Munna and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital marketing emerged as a natural response by companies and vendors to leverage and benefit from the significant consumer concentration on digital channels. This proliferation of IT applications and the enormous presence of customers in digital channels generate a large number of products and customer data. Machine learning and artificial intelligence are game-changing techniques in digital marketing to analyze this data. This analysis helps marketers to personalize the sales tools toward individuals, optimize their operations, and minimize expenditure. Contemporary Approaches of Digital Marketing and the Role of Machine Intelligence demonstrates relevant theories of digital marketing along with tools, techniques, methods, and strategies. It also identifies the research gaps for effective digital marketing tools, techniques, and methods and builds a bridge between digital marketing strategies and business plans for organizations. Covering topics such as digital marketing, metaverse, and visitor experience, this premier reference source is an essential resource for business leaders and managers, marketers, IT managers, data analysts, social media analysts, students and educators of higher education, researchers, and academicians.