Funnel Hacks For Authors Vol 1

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Funnel Hacks for Authors (Vol. 1)

Author : Rob Cuesta
Publisher : Brightflame Books
ISBN 13 : 9781988179391
Total Pages : 280 pages
Book Rating : 4.1/5 (793 download)

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Book Synopsis Funnel Hacks for Authors (Vol. 1) by : Rob Cuesta

Download or read book Funnel Hacks for Authors (Vol. 1) written by Rob Cuesta and published by Brightflame Books. This book was released on 2018-10-27 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Remember when they told you all you need to do is write a book and you'll be rich? Still waiting? Follow along with six-time bestselling author Rob Cuesta, CEO of BrightFlame Books, as he builds two of the core funnels every author should put in place if they want to use their book to grow their business and make money: A Reader Bonus funnel for building a list of readers who want to know more and are ready to take the first step with you. A Free + Shipping funnel for building a list of motivated BUYERS who have spent that all-important first dollar with you. Inside this idea-packed book, you'll find everything you need: sample emails, pre-built funnels, and pre-configured follow-up sequences you can import directly into the recommended tools, as well as examples from highly successful expert-authors. With detailed full-color screenshots, and click-by-click instructions, Rob shows you how to get started with powerful but easy-to-use marketing tools for as little as $30/month. So, why should you buy this book? If you're an author or thinking of becoming an author, then you need this book because it sets out exactly how to build two of the core funnels every non-fiction author needs to have in place if they want to use their book to grow their business. If you're not an author but you own a business. You still need funnelss. Even though the funnels in the book are built around a book, they will work just as well for any other lead magnet and low-cost offer. Most business owners put off building marketing funnels because either they don't know what tools to use, they're worried about the cost, they don't know how to do it (and they're maybe a little scared of the technology), or they don't know what to write on the pages or in the emails. Rob has your back: Rob tells you exactly what software tools to use and gives you the links you need. You can get started for as little as $30/month total, and both of the tools recommended have 14-day free trials, which is long enough to try out everything in the book. Rob has built your funnels for you. All you have to do is follow the click-by-click instructions to load them into the software and tailor them to your business. Rob has even written the follow-up emails. All you have to do is load them up (again, the book shows you how) and tailor them to your business. And if you register your copy of the book, you'll get 2 weeks of free "Get Sh*t Done" email coaching to make sure you implement what's in the book. It's as close to 'done for you' as a book can be! PS. Remember: Rob has done all the 'heavy lifting' for you in the book: the funnels are built and the emails are written. All you have to do is tailor them to your business. PPS. And register your book after buying to get 2 weeks of free Get Sh*t Done coaching

Direct Sales Mastery for Authors Volume 1

Author : Monica Leonelle
Publisher : Spaulding House
ISBN 13 : 163566098X
Total Pages : 173 pages
Book Rating : 4.6/5 (356 download)

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Book Synopsis Direct Sales Mastery for Authors Volume 1 by : Monica Leonelle

Download or read book Direct Sales Mastery for Authors Volume 1 written by Monica Leonelle and published by Spaulding House. This book was released on 2024-04-29 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: We believe that direct sales is more than any one platform, or any one modality. It's a network of platforms and strategies that form a foundation for your author business. When you try to define direct sales across any one axis, you lessen its impact. We didn't want to do that. We wanted to show you the full scope of what is possible with direct sales, which ended up being a lot of words. The book became so long that we actually split it into two books. When we looked at what we've already written, and what we have planned, we realized this really is the definitive guide to direct sales for authors. Direct Sales Mastery for Authors Volume 1 This volume makes the case for starting direct sales, explains the publishing trends leading to so many direct sales avenues opening up, and explains our personal philosophy on direct sales for publishing and how it may differ from other approaches in the industry. We also dive deep into our signature archetypal framework called Author Ecosystems. There are five archetypes total—Desert, Grassland, Tundra, Forest, and Aquatic—and each matches up with specific sales and marketing patterns across six key areas: Trends: How each type approaches trends in the marketplace and uses trends to their advantage in their marketing efforts Fandom: How each type approaches building both a readership and a fandom Data: How each type approaches using data vs. using a more intuitive or creative approach Stages of Audience: How each type approaches the Sales Funnel + Flywheel diagram and who they are organically good at attracting Optimization: How each type attempts to optimize their writing, publishing schedule, and marketing and sales efforts Short-Term vs. Long-Term Thinking: How each type approaches approaches sales over time, and whether they are looking for quick wins or to build a sustainable business We go through all five archetypes in detail to help you identify your most likely type, as well as your most likely career stage. We show you what your archetype should be focused on right now from a sales and marketing perspective, since you likely don't have infinite time, resources, or attention and can't implement all of direct sales at once! We also show you what strategies and approaches might work for you across many different popular publishing platforms in the direct sales space.

Direct Sales Mastery for Authors Volume 2

Author : Monica Leonelle
Publisher : Spaulding House
ISBN 13 : 1635661013
Total Pages : 205 pages
Book Rating : 4.6/5 (356 download)

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Book Synopsis Direct Sales Mastery for Authors Volume 2 by : Monica Leonelle

Download or read book Direct Sales Mastery for Authors Volume 2 written by Monica Leonelle and published by Spaulding House. This book was released on 2024-04-29 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: We believe that direct sales is more than any one platform, or any one modality. It's a network of platforms and strategies that form a foundation for your author business. When you try to define direct sales across any one axis, you lessen its impact. We didn't want to do that. We wanted to show you the full scope of what is possible with direct sales, which ended up being a lot of words. The book became so long that we actually split it into two books. When we looked at what we've already written, and what we have planned, we realized this really is the definitive guide to direct sales for authors. Direct Sales Mastery for Authors Volume 2 This volume dives deep into the StoryUrge Messaging Framework, which helps authors create strong marketing messaging that actually helps them sell a book. This goes far beyond a blurb or some ad copy. (Though it can be used to make those pieces better too!) The book then shows you how to apply the StoryUrge Messaging Framework across all five areas of direct sales: Website Landing Pages, Website Storefronts, Crowdfunding Launches, Subscriptions and Memberships, and Live Events and Signings. There are three major pieces of the StoryUrge Messaging Framework: Excitement - Why people should be excited about your project. This can include telling them about the tropes, characters, relationships, settings, special features, special offers, and more. Objections - Why people are holding back from your project. This includes general objections to your genre or niche, but can also include specific objections to you or your books. With direct sales, it is particularly important to include objections to the platform, method of sale, or business model as readers may not be as familiar with it as they are at retailers. (For example, we always advise our students to talk to their readers about why Kickstarter is not “begging for money” or similar to GoFundMe.) Psychological Triggers - Why people buy. Russell and I have extensive experience in marketing and sales and have collected these over the years. We have shared our secrets to creating exciting offers and messaging in one chapter of Get Your Book Selling on Kickstarter—Chapter 6—but we are greatly expanding on that in the second volume of Direct Sales Mastery for Authors to help answer all the awesome questions we’ve gotten on this topic in the last few years. Our psychological triggers section offers nearly 50 different buttons to push to bring people into your work across six categories: The X-Factors - These help you position yourself or your characters in a leadership position or several steps ahead of your readers Connection Deepeners - These help you position yourself or your characters as a peer to your readers (making you or your characters relatable and sympathetic) The Button-Pushers - These encourage action at a subconscious level Pleasure and Pain Inducers - These evoke visceral and resonant emotion in your readers Core Wounders and Healers - These take the audience on a transformational journey with you (for memoir), with themselves (for nonfiction), or with your characters (for fiction) Emotional Fantasies and Nightmares - These allow the audience to explore a different life in safety We teach how to use these triggers in the book itself (yes, even for fiction!), in the offer you are trying to sell, and in the marketing messaging you use to sell the offer. When all of this is in alignment, sales happen more easily!

Seeing Europe through the Eyes of the Famous Authors (Vol. 1-8)

Author : Victor Hugo
Publisher : e-artnow
ISBN 13 :
Total Pages : 1299 pages
Book Rating : 4.4/5 (64 download)

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Book Synopsis Seeing Europe through the Eyes of the Famous Authors (Vol. 1-8) by : Victor Hugo

Download or read book Seeing Europe through the Eyes of the Famous Authors (Vol. 1-8) written by Victor Hugo and published by e-artnow. This book was released on 2021-05-07 with total page 1299 pages. Available in PDF, EPUB and Kindle. Book excerpt: A two-fold purpose has been kept in view during the preparation of this book – on the one hand, to refresh the memories and, if possible, to enlarge the knowledge, of readers who have already visited Europe; on the other, to provide something in the nature of a substitute for those who have not yet done so, and to inspire them with new and stronger ambitions to make the trip. Contents: Great Britain and Ireland: London Cathedrals and Abbeys Castles and Stately Homes English Literary Shrines Other English Scenes Scotland Ireland France and the Netherlands: Paris The Environs of Paris Old Provence Cathedrals and Chateaux Various French Scenes Belgium Holland Germany, Austria-Hungary, and Switzerland: The Rhine Valley Nuremberg Other Bavarian Cities Berlin and Elsewhere Vienna Hungary Austria's Adriatic Ports Other Austrian Scenes Alpine Resorts Alpine Mountain Climbing Other Alpine Topics Italy, Sicily, and Greece: Rome Florence Venice Three Famous Cities Naples and Its Environs Other Italian Scenes Sicilian Scenes The Mainland of Greece The Greek Islands

Expert Secrets

Author : Russell Brunson
Publisher : Hay House, Inc
ISBN 13 : 1401970605
Total Pages : 385 pages
Book Rating : 4.4/5 (19 download)

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Book Synopsis Expert Secrets by : Russell Brunson

Download or read book Expert Secrets written by Russell Brunson and published by Hay House, Inc. This book was released on 2022-08-09 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the art of what to say in your funnels to convert your online visitors into lifelong customers in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels. Your business is a calling. You’ve been called to serve a group of people with the products, services, and offers that you’ve created. The impact that the right message can have on someone at the right time in their life is immeasurable. Your message could help to save marriages, repair families, change someone’s health, grow a company, or more. . . . But only if you know how to get it into the hands of the people whose lives you have been called to change. By positioning yourself as an expert and telling your story in a way that gets people to move, you will be able to guide people through your value ladder, offer solutions to their problems, and give them the results they are looking for. This is how you change the lives of your customers, and this is how you grow your company. In this updated edition of Expert Secrets, Russell Brunson, CEO and co-founder of the multimillion-dollar software company ClickFunnels, gives you the step-by-step strategies you need to turn your expertise into a carefully crafted sales message that will attract your dream customers. Don’t hide inside your business. Implement these story selling techniques now so you can find your voice and gain the confidence to become a leader, build a movement of people whose lives you can change, and make this calling a career.

Dotcom Secrets

Author : Russell Brunson
Publisher : Hay House, Inc
ISBN 13 : 140196060X
Total Pages : 425 pages
Book Rating : 4.4/5 (19 download)

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Book Synopsis Dotcom Secrets by : Russell Brunson

Download or read book Dotcom Secrets written by Russell Brunson and published by Hay House, Inc. This book was released on 2020-04-07 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the science of funnel building to grow your company online with sales funnels in this updated edition from the $100M entrepreneur and co-founder of the software company ClickFunnels. DotCom Secrets is not just another "how-to" book on internet marketing. This book is not about getting more traffic to your website--yet the secrets you'll learn will help you to get exponentially more traffic than ever before. This book is not about increasing your conversions--yet these secrets will increase your conversions more than any headline tweak or split test you could ever hope to make. Low traffic or low conversion rates are symptoms of a much greater problem that's a little harder to see (that's the bad news), but a lot easier to fix (that's the good news). What most businesses really have is a "funnel" problem. Your funnel is the online process that you take your potential customers through to turn them into actual customers. Everyone has a funnel (even if they don't realize it), and yours is either bringing more customers to you, or repelling them. In this updated edition, Russell Brunson, CEO and co-founder of the multimillion-dollar software company ClickFunnels, reveals his greatest secrets to generating leads and selling products and services after running tens of thousands of his own split tests. Stop repelling potential customers. Implement these processes, funnels, frameworks, and scripts now so you can fix your funnel, turn it into the most profitable member of your team, and grow your company online.

"Unconventional" Business Coaching

Author : Ana Barnes
Publisher : Ana's Divine Design, LLC
ISBN 13 :
Total Pages : 26 pages
Book Rating : 4./5 ( download)

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Book Synopsis "Unconventional" Business Coaching by : Ana Barnes

Download or read book "Unconventional" Business Coaching written by Ana Barnes and published by Ana's Divine Design, LLC. This book was released on 2023-07-12 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unleash extraordinary success with "Unconventional Business Coaching" – the revolutionary eBook that challenges the status quo! Embrace biblical principles, disrupt conventional thinking, and rise above the competition in today's dynamic marketplace. Whether a seasoned entrepreneur or a fearless beginner, this guide equips you with cutting-edge tools to redefine success. Embrace failure, turn setbacks into stepping stones, and discover the magic of exceptional leadership. Break free from mediocrity and download "Unconventional Business Coaching" (Volume 1) now! Your entrepreneurial destiny awaits.

The Van Gogh Quartet: A Writer Rediscovers His Process: Volume 1

Author : Keith Spencer Felton
Publisher : America Star Books
ISBN 13 : 1682908429
Total Pages : 386 pages
Book Rating : 4.6/5 (829 download)

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Book Synopsis The Van Gogh Quartet: A Writer Rediscovers His Process: Volume 1 by : Keith Spencer Felton

Download or read book The Van Gogh Quartet: A Writer Rediscovers His Process: Volume 1 written by Keith Spencer Felton and published by America Star Books. This book was released on 2015-12-31 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is 1973, and the Los Angeles Presse-Syndicat’s thirtyish music-arts “stringer” Axel Haberley believes in the arts’ cross-fertilization. With a passion for Vincent Van Gogh, an editor willing to let him “file pieces” from abroad, and passable college French, Axel plans a cultural wanderjahr. The Van Gogh Quartet is a true story which reads like a novel. Travelling with his young love interest Daphne, and stumbling onto an unknown Van Gogh work, what “Axie” really finds is the subject on his own canvas: Himself. THE VAN GOGH QUARTET reveals a picaresque best—the treasure which is one’s own life’s meaning.

They Ask, You Answer

Author : Marcus Sheridan
Publisher : John Wiley & Sons
ISBN 13 : 1119610141
Total Pages : 357 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis They Ask, You Answer by : Marcus Sheridan

Download or read book They Ask, You Answer written by Marcus Sheridan and published by John Wiley & Sons. This book was released on 2019-08-06 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more In today’s digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company—but only if your content strategy puts your answers at the top of those search results. It’s a simple and powerful equation that produces growth and success: They Ask, You Answer. Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth. They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today’s internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer. Upon reading this book, you will know: How to build trust with buyers through content and video. How to turn your web presence into a magnet for qualified buyers. What works and what doesn’t through new case studies, featuring real-world results from companies that have embraced these principles. Why you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing. How to achieve buy-in at your company and truly embrace a culture of content and video. How to transform your current customer base into loyal brand advocates for your company. They Ask, You Answer is a must-have resource for companies that want a fresh approach to marketing and sales that is proven to generate more traffic, leads, and sales.

Expert Secrets

Author : Russell Brunson
Publisher :
ISBN 13 : 9781683504580
Total Pages : 302 pages
Book Rating : 4.5/5 (45 download)

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Book Synopsis Expert Secrets by : Russell Brunson

Download or read book Expert Secrets written by Russell Brunson and published by . This book was released on 2017-03 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expert Secrets helps people find their message and then create a mass movement of people who will pay them for that advice.

Let them Eat Tweets: How the Right Rules in an Age of Extreme Inequality

Author : Jacob S. Hacker
Publisher : Liveright Publishing
ISBN 13 : 1631496859
Total Pages : 250 pages
Book Rating : 4.6/5 (314 download)

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Book Synopsis Let them Eat Tweets: How the Right Rules in an Age of Extreme Inequality by : Jacob S. Hacker

Download or read book Let them Eat Tweets: How the Right Rules in an Age of Extreme Inequality written by Jacob S. Hacker and published by Liveright Publishing. This book was released on 2020-07-07 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times Editors’ Choice An “essential” (Jane Mayer) account of the dangerous marriage of plutocratic economic priorities and right-wing populist appeals — and how it threatens the pillars of American democracy. In Let Them Eat Tweets, best-selling political scientists Jacob S. Hacker and Paul Pierson argue that despite the rhetoric of Donald Trump, Josh Hawley, and other right-wing “populists,” the Republican Party came to serve its plutocratic masters to a degree without precedent in modern global history. To maintain power while serving the 0.1 percent, the GOP has relied on increasingly incendiary racial and cultural appeals to its almost entirely white base. Calling this dangerous hybrid “plutocratic populism,” Hacker and Pierson show how, over the last forty years, reactionary plutocrats and right-wing populists have become the two faces of a party that now actively undermines democracy to achieve its goals against the will of the majority of Americans. Based on decades of research and featuring a new epilogue about the intensification of GOP radicalism after the 2020 election, Let Them Eat Tweets authoritatively explains the doom loop of tax cutting and fearmongering that defines the Republican Party—and reveals how the rest of us can fight back.

Isn't it Romantic

Author : Brett Fletcher Lauer
Publisher : Wave Books
ISBN 13 :
Total Pages : 196 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Isn't it Romantic by : Brett Fletcher Lauer

Download or read book Isn't it Romantic written by Brett Fletcher Lauer and published by Wave Books. This book was released on 2004 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: 100 love poems written by younger american poets.

Tips and Tricks: Masterclass of Intramedullary Nailing

Author : C S Halder
Publisher : Jaypee Brothers Medical Publishers
ISBN 13 : 9352706994
Total Pages : 1961 pages
Book Rating : 4.3/5 (527 download)

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Book Synopsis Tips and Tricks: Masterclass of Intramedullary Nailing by : C S Halder

Download or read book Tips and Tricks: Masterclass of Intramedullary Nailing written by C S Halder and published by Jaypee Brothers Medical Publishers. This book was released on 2019-08-25 with total page 1961 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Spectroscopic Tricks

Author : Leopold May
Publisher : Springer Science & Business Media
ISBN 13 : 1468417347
Total Pages : 381 pages
Book Rating : 4.4/5 (684 download)

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Book Synopsis Spectroscopic Tricks by : Leopold May

Download or read book Spectroscopic Tricks written by Leopold May and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: Spectroscopic Tricks was introduced in 1959 as a special section in the journal Applied Spectroscopy. Its purpose was to provide a means for communicating information on new devices, modifica tions of existing apparatuses, and other items of this nature of interest to the working spectroscopist. That it has proved valuable is indicated by the continuing publication of this section now under the title of Spectroscopic Techniques. However, the use fulness of these contributions, scattered through the many issues of the journal, diminishes as time passes since the reader must consult the annual indices of many volumes of the journal to find the contri bution that may hold the solution to his problem. The collection of the contributions into a single volume for the years 1959 through 1965 made it easier for the reader to make this search. The success of the first volume has prompted the continuation of these collec tions. The contributions in this second volume are selected from the the years 1966 through 1969. They are arranged in the same manner as in the previous volume according to the area of spectroscopy. Those concerned with the same devices are placed together so that the reader can compare them readily. To maintain the advantages inherent in a single collection of articles, the subject index for this volume includes all the entries and page references from the original volume. Both author and journal indices are are also provided, the latter citing the original Applied Spectroscopy edition.

Tricks with Your Head

Author : Mac King
Publisher : Crown Archetype
ISBN 13 : 0307874672
Total Pages : 206 pages
Book Rating : 4.3/5 (78 download)

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Book Synopsis Tricks with Your Head by : Mac King

Download or read book Tricks with Your Head written by Mac King and published by Crown Archetype. This book was released on 2010-05-12 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Mac King is a god.” —Penn and Teller Tricks with Your Head is the world’s greatest (and only) collection of hilarious, mystifying, and sometimes repulsive magic tricks that you can perform with your very own head. If you’ve only thought of your head as a receptacle for so-called higher learning, or as a structure for keeping your haircut from falling into your body cavity, rejoice! Now you can use that ten-pound meatball between your shoulders as a source of ribald entertainment. Best of all, when you learn to perform a head trick, you can never be caught without your prop. Mac King and Mark Levy have perfected the ultimate mix of head games (literally) in this clever illustrated volume that teaches you how to: * Make your head disappear * Penetrate your skull with a drinking straw * Make a french fry vanish up your nose * Read someone’s mind * Jab a fork in your eye

Proceedings ...

Author : Montgomery County (Ill.). Board of Supervisors
Publisher :
ISBN 13 :
Total Pages : 356 pages
Book Rating : 4.:/5 (31 download)

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Book Synopsis Proceedings ... by : Montgomery County (Ill.). Board of Supervisors

Download or read book Proceedings ... written by Montgomery County (Ill.). Board of Supervisors and published by . This book was released on 1914 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes fiscal statement:

A Shadow in the Ember

Author : Jennifer L. Armentrout
Publisher : Blue Box Press
ISBN 13 : 1952457483
Total Pages : 390 pages
Book Rating : 4.9/5 (524 download)

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Book Synopsis A Shadow in the Ember by : Jennifer L. Armentrout

Download or read book A Shadow in the Ember written by Jennifer L. Armentrout and published by Blue Box Press. This book was released on 2021-10-19 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 New York Times bestselling author Jennifer L. Armentrout returns with book one of the all-new, compelling Flesh and Fire series—set in the beloved Blood and Ash world. Born shrouded in the veil of the Primals, a Maiden as the Fates promised, Seraphena Mierel’s future has never been hers. Chosen before birth to uphold the desperate deal her ancestor struck to save his people, Sera must leave behind her life and offer herself to the Primal of Death as his Consort. However, Sera’s real destiny is the most closely guarded secret in all of Lasania—she’s not the well protected Maiden but an assassin with one mission—one target. Make the Primal of Death fall in love, become his weakness, and then…end him. If she fails, she dooms her kingdom to a slow demise at the hands of the Rot. Sera has always known what she is. Chosen. Consort. Assassin. Weapon. A specter never fully formed yet drenched in blood. A monster. Until him. Until the Primal of Death’s unexpected words and deeds chase away the darkness gathering inside her. And his seductive touch ignites a passion she’s never allowed herself to feel and cannot feel for him. But Sera has never had a choice. Either way, her life is forfeit—it always has been, as she has been forever touched by Life and Death.