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Fundraising In The Digital Age
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Book Synopsis Robots Make Bad Fundraisers by : Steven Shattuck
Download or read book Robots Make Bad Fundraisers written by Steven Shattuck and published by . This book was released on 2020-03-12 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: In some ways, we're in a golden age of fundraising. There have never been more ways to capture attention, rally supporters, generate revenue, and measure fundraising performance than there are today. The accessibility of this technology has also never been greater, even to the smallest charities.When the robots work, amazing things can happen. We can A/B test the performance of emails and donation forms, stream HD video from the other side of the globe with a device that fits in our pocket, dissect website traffic data down to single visitor behavior, and predict donor behavior thanks to AI and machine learning.
Book Synopsis From the Ground Up: Digital Fundraising For Nonprofits by : Brock Warner Cfre
Download or read book From the Ground Up: Digital Fundraising For Nonprofits written by Brock Warner Cfre and published by . This book was released on 2020-09-02 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital fundraising does not have to be a mystery. While technology and trends move quickly, there are fundamentals that rarely change that you need to know. From the Ground Up: Digital Fundraising for Nonprofits is a practical primer on the ways of understanding, building, designing and innovating an effective digital fundraising program. With a strong foundation, there's no limit to what you will be able to build. With this book, you'll have a firm grasp on the inner workings of: Digital tools, platforms, offers and integrations Websites that convert visitors into donors Email marketing and best practices for increasing email revenue Digital advertising strategies Analytics and conversion tracking for measuring ROI Design thinking for more donor-centric fundraising Social media for impact and meaningful engagement Introduction to donor journey mapping Systems thinking as a means to future-proofing your charity "Brock has taken solid fundraising strategy and brought it to life with a real-world guide to digital fundraising. In plain language, Brock is providing tactical and practical advice, rooted in insights that will drive results. This is a must-read for fundraisers." -Maeve Strathy This book is designed to be a handy, easy to use handbook that you'll want to have within reach. Ideal for someone starting out their career in fundraising, or someone that wants to bring their charity's digital program up to speed. About the Author Brock Warner, CFRE has well over a decade of experience that spans across every major nonprofit sector in Canada. He is a professor in digital fundraising at Humber College's Fundraising Management postgraduate program, and sought after presenter at fundraising conferences throughout North America. As a direct marketing account manager, he managed digital and print campaigns in healthcare, education, amateur athletics, humanitarian and domestic aid, and the environment. As a senior leader on the frontlines, Brock's efforts have largely been in international development and mental health. Brock completed his undergraduate degree at Wilfrid Laurier University, followed by a postgraduate certification in Fundraising and Volunteer Management at Humber College in Toronto. He is a Certified Fund Raising Executive (CFRE), as well as a longstanding member of the Association of Fundraising Professionals (AFP) Greater Toronto Chapter. He has also obtained the bCRE-PRO designation for a professional-level proficiency in Blackbaud Raiser's Edge.
Book Synopsis The Digital Fundraising Book by : Matt Howarth
Download or read book The Digital Fundraising Book written by Matt Howarth and published by . This book was released on 2016-03-31 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the guide for charities and nonprofits to help you learn all you need to know about digital fundraising. It covers everything from the very basics, right up to the tricky stuff, like maximising conversion rates. A must-read for anyone wanting to develop their digital fundraising strategy.
Book Synopsis Holocaust Memory in the Digital Age by : Jeffrey Shandler
Download or read book Holocaust Memory in the Digital Age written by Jeffrey Shandler and published by Stanford University Press. This book was released on 2017-09-12 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Holocaust Memory in the Digital Age explores the nexus of new media and memory practices, raising questions about how advances in digital technologies continue to influence the nature of Holocaust memorialization. Through an in-depth study of the largest and most widely available collection of videotaped interviews with survivors and other witnesses to the Holocaust, the University of Southern California Shoah Foundation's Visual History Archive, Jeffrey Shandler weighs the possibilities and challenges brought about by digital forms of public memory. The Visual History Archive's holdings are extensive—over 100,000 hours of video, including interviews with over 50,000 individuals—and came about at a time of heightened anxiety about the imminent passing of the generation of Holocaust survivors and other eyewitnesses. Now, the Shoah Foundation's investment in new digital media is instrumental to its commitment to remembering the Holocaust both as a subject of historical importance in its own right and as a paradigmatic moral exhortation against intolerance. Shandler not only considers the Archive as a whole, but also looks closely at individual survivors' stories, focusing on narrative, language, and spectacle to understand how Holocaust remembrance is mediated.
Book Synopsis Joan Garry's Guide to Nonprofit Leadership by : Joan Garry
Download or read book Joan Garry's Guide to Nonprofit Leadership written by Joan Garry and published by John Wiley & Sons. This book was released on 2017-03-06 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nonprofit leadership is messy Nonprofits leaders are optimistic by nature. They believe with time, energy, smarts, strategy and sheer will, they can change the world. But as staff or board leader, you know nonprofits present unique challenges. Too many cooks, not enough money, an abundance of passion. It’s enough to make you feel overwhelmed and alone. The people you help need you to be successful. But there are so many obstacles: a micromanaging board that doesn’t understand its true role; insufficient fundraising and donors who make unreasonable demands; unclear and inconsistent messaging and marketing; a leader who’s a star in her sector but a difficult boss… And yet, many nonprofits do thrive. Joan Garry’s Guide to Nonprofit Leadership will show you how to do just that. Funny, honest, intensely actionable, and based on her decades of experience, this is the book Joan Garry wishes she had when she led GLAAD out of a financial crisis in 1997. Joan will teach you how to: Build a powerhouse board Create an impressive and sustainable fundraising program Become seen as a ‘workplace of choice’ Be a compelling public face of your nonprofit This book will renew your passion for your mission and organization, and help you make a bigger difference in the world.
Book Synopsis Technology in Nonprofit Organizations and Voluntary Action by : John McNutt
Download or read book Technology in Nonprofit Organizations and Voluntary Action written by John McNutt and published by BRILL. This book was released on 2018-06-05 with total page 77 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information and communication technologies (ICT) are major forces shaping our current age. ICT affects many areas of human existence and influences the both human wellbeing and human evil. The nonprofit sector is already heavily involved in technology both as a way to pursue its mission and as an influential factor in the evolution of the sector. This article examines how technology affects the sector and how the sector uses technology in its work. The article begins with a discussion of how the emerging information society will change the nonprofit sector. The sector that we know is grounded on our experience in the agrarian and industrial periods in the United States and Europe. We then explore how technology evolved in the sector. This is followed by an examination of technology and nonprofit organizational behavior. Technology changes the organizations that make use of its capacities. Next is a discussion of the types of technology that nonprofit organizations use. The final three sections deal with technology and social change, technology in nonprofit settings, and issues and trends. This article provides the reader with a current appreciation of the scholarly and professional literature on ICT in the nonprofit sector.
Book Synopsis The Future of Nonprofits by : David J. Neff
Download or read book The Future of Nonprofits written by David J. Neff and published by John Wiley & Sons. This book was released on 2011-05-03 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ever heard of an internal entrepreneur? You might know the type. They’re kind of employee who pushes mercilessly towards the trends of the future. Often looked at as a little bit outside the mainstream, more often than not the decisions this internal entrepreneur makes on behalf of an organization pay off in spades. So what makes an internal entrepreneur? How can you, as a nonprofit, create a culture that rewards futuring, internal entrepreneurs and innovation and doesn’t shut it down? The book “The Future of Nonprofits: Thrive and Innovate in the Digital Age” helps organizations do those very things. Better predicting future trends helps to reshape culture, creating the kind of environment ripe for positive growth in this fast changing world we work in today. Designed for nonprofit employees on all levels, the book will become a go to handbook for those interested in adapting in the modern world, not looking to be left behind. The Future of Nonprofits helps organizations capitalize on internal innovation. Innovative nonprofits are able to better predict future trends to remake and reshape their culture, structure, and staff to be a more nimble and lean. By applying the strategies laid out in this book, nonprofit professionals of all levels can prepare their organizations to take advantage of future trends and develop innovative “internal entrepreneurs” that will grow revenue and drive their mission. Provides nonprofits with a comprehensive playbook on how to create a new, more flexible, innovative organization Provides nonprofits a look at the future of fundraising and communications trends into 2016 Case studies highlight successes and failures Highlights the power and strength of Social Media Hightlights how to hire, train, manage and inspire “internal entrepreneurial” employees Features actionable advice on creating an organization that is primed to grow and thrive in the immediate and long-term future This game-changing book reveals how every nonprofit can put technology, innovation and future trends to work to reach their mission and grow revenue.
Book Synopsis Social Media for Social Good: A How-to Guide for Nonprofits by : Heather Mansfield
Download or read book Social Media for Social Good: A How-to Guide for Nonprofits written by Heather Mansfield and published by McGraw Hill Professional. This book was released on 2011-09-30 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Maximize every donation dollar using social-media marketing best practices With Social Media for Social Good, you have everything you need to get your organization online at all levels: Web 1.0: Websites, e-newsletters, and “Donate Now” buttons; Web 2.0: Blogging and social networking sites; and Web 3.0: The Mobile Web, texting, and smartphone Apps. Learn how to access free and inexpensive marketing tools, market via email, use Twitter and Facebook, raise money from new donors, understand the legalities involved in being online, establish privacy settings, and track ROI. Heather Mansfield owns DIOSA Communications. She has served as Nonprofit Community Manager for Change.org, was named a Fundraising Star of the Year by Fundraising Success Magazine, and serves on the board for the Latin America Working Group.
Book Synopsis Technology, Activism, and Social Justice in a Digital Age by : John G. McNutt
Download or read book Technology, Activism, and Social Justice in a Digital Age written by John G. McNutt and published by Oxford University Press. This book was released on 2018-07-27 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology, Activism, and Social Justice in a Digital Age offers a close look at both the present nature and future prospects for social change. In particular, the text explores the cutting edge of technology and social change, while discussing developments in social media, civic technology, and leaderless organizations -- as well as more traditional approaches to social change. It effectively assembles a rich variety of perspectives to the issue of technology and social change; the featured authors are academics and practitioners (representing both new voices and experienced researchers) who share a common devotion to a future that is just, fair, and supportive of human potential. They come from the fields of social work, public administration, journalism, law, philanthropy, urban affairs, planning, and education, and their work builds upon 30-plus years of research. The authors' efforts to examine changing nature of social change organizations and the issues they face will help readers reflect upon modern advocacy, social change, and the potential to utilize technology in making a difference.
Book Synopsis The Little Book of Gold by : Erik Hanberg
Download or read book The Little Book of Gold written by Erik Hanberg and published by Side x Side Publishing. This book was released on 2011-06-26 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Little Book of Gold is dedicated to helping small (and very small) non-profits unlock their fundraising potential. Avoid common pitfalls and get tips on proven methods that work. This short guide helps new Executive Directors, active board chairs, and other key staff in charge of fundraising to learn the basics of professional and sustainable fundraising. Geared specifically for non-profits with small and very small budgets (a few hundred thousand dollars a year down to the smallest budgets). Revised and expanded. "It was a perfect primer for me as I prepare for a new role in my agency." -- Anne Maack, Child Start, Wichita, Kansas "A valuable contribution to our colleagues in the nonprofit world--especially those of us in smaller organizations that do not have dedicated fund development staff."-- Jose Martinez, Executive Director, Food Bank of Yolo County, Yolo County, California
Book Synopsis The Complete Guide to Fundraising Management by : Stanley Weinstein
Download or read book The Complete Guide to Fundraising Management written by Stanley Weinstein and published by John Wiley & Sons. This book was released on 2017-02-28 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: The real-world guide to successfully funding your nonprofit program The Complete Guide to Fundraising Management is the comprehensive handbook for successful fundraising, with a practical focus that applies across the nonprofit sector. With a focus on planning, self-assessment, continual improvement, and high-payoff strategies, this book provides more than just ideas—it shows you the concrete, real-world actions that make it all happen, and gives you the tools you need to bring these concepts to life. This new fourth edition features the latest information about social media campaigning, internet fundraising, crowdfunding, and more. Timelines, checklists, and forms help you streamline management tasks to focus on effective development, and updated sample reports and budget information help you begin implementing these approaches quickly. The nonprofit world is becoming increasingly competitive in terms of funding, and fundraisers are being asked to perform miracles more than ever before. This book offers a time-tested framework for fundraising success, with step-by-step guidance through the entire process from prospect to program. Understand and apply the major principles and best practices of fundraising Manage information, resources, development, and volunteers Adopt new approaches to relationship-building and prospect identification Write grants and fundraising materials that make a rock-solid case for support There is never enough funding to go around. To survive and thrive, nonprofits must revitalize interest and generate more support. Gone are the days of door-knocking and bake sales; strategy is critical, and execution must be top-notch. The Complete Guide to Fundraising Management shows you the real-world strategies that get your programs funded.
Book Synopsis Membership Marketing in the Digital Age by : Patricia Rich
Download or read book Membership Marketing in the Digital Age written by Patricia Rich and published by Rowman & Littlefield. This book was released on 2015-12-03 with total page 453 pages. Available in PDF, EPUB and Kindle. Book excerpt: Membership marketing and management is an ever more demanding role within the institutions served—meeting fiscal demands, keeping pace with online marketing opportunities, and making data-driven decisions. The demands are diverse and ever-changing. This book addresses all aspects of management, expectations and productivity of a membership program in the digital age. Benchmarking, best practices and realistic outcomes are presented. Membership Marketing In The Digital Age is a membership manager’s reference book to what works and how on relevant topics such as: Member acquisition Membership planning and projections Membership retention and renewals Membership servicing, engagement and loyalty It features over seventy illustrations including reproductions of marketing pieces and management tools used by leading museums and libraries across the country. Here’s a book that will help your museum or library generate many times the purchase price through better practices that will increase your membership many times over.
Book Synopsis Innovative Perspectives on Public Administration in the Digital Age by : Manoharan, Aroon P.
Download or read book Innovative Perspectives on Public Administration in the Digital Age written by Manoharan, Aroon P. and published by IGI Global. This book was released on 2018-05-25 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: As governments worldwide are entering the digital age, there are increasing expectations from citizens and stakeholders for a more responsive, efficient, and open government. Innovations in information technology and web technologies can facilitate these changes. Innovative Perspectives on Public Administration in the Digital Age is a critical scholarly resource that examines the prevalence of e-government and the advancements of information systems to facilitate a government that is more open and accessible to citizens and businesses. Highlighting coverage on a broad range of topics such as online civic engagement, e-petition, and privacy and security, this publication is geared toward academicians, practitioners, and government officials seeking current and relevant research on the use of online and technological systems for the advancement of government and public policy.
Book Synopsis 101 Social Media Tactics for Nonprofits by : Melanie Mathos
Download or read book 101 Social Media Tactics for Nonprofits written by Melanie Mathos and published by John Wiley & Sons. This book was released on 2012-02-07 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate social media field guide for nonprofits—with 101 ways to engage supporters, share your mission, and inspire action using the social web 101 Social Media Tactics for Nonprofits features 101 actionable tactics that nonprofits can start using today, and most of the featured resources are free. Broken down into five key areas, this unique guide explains the steps and tools needed to implement each tactic, and provides many real-life examples of how nonprofits are using the tactics. With this book as your guide, you'll learn how leading nonprofit professionals around the world are leveraging social media to engage constituents, communicate their cause, and deliver on their mission. Presents immediately useful ideas for relevant impact on your organization's social presence so you can engage with supporters in new and inventive ways Features 101 beginner to intermediate-level tactics with real-life examples Offers a workable format to help nonprofits discover new ways of deploying their strategy Includes nonprofit social media influencers from leading nonprofits around the world including National Wildlife Federation, March of Dimes, and The Humane Society Nonprofits know they need to start engaging with supporters through social media channels. This field guide to social media tactics for nonprofits will feature 101 beginner to intermediate-level tactics with real-life examples to help nonprofits discover new ways of deploying their strategy and meeting their social media objectives.
Book Synopsis Mediated Memories in the Digital Age by : José van Dijck
Download or read book Mediated Memories in the Digital Age written by José van Dijck and published by Stanford University Press. This book was released on 2007 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book studies how our personal memory is transformed as a result of technological and cultural transformations: digital photo cameras, camcorders, and multimedia computers inevitably change the way we remember and affect conventional forms of recollection.
Book Synopsis Young People's Civic Identity in the Digital Age by : Julianne K. Viola
Download or read book Young People's Civic Identity in the Digital Age written by Julianne K. Viola and published by Springer Nature. This book was released on 2020-03-10 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores young people’s civic experiences in contemporary American society, and how they navigate the political world in an era defined by digital media. Drawing on the experiences of young people before they have reached voting age, the book provides vital perspectives on citizenship and civic engagement of a part of the population that is often overlooked. The author engages with the tensions young people encounter in their everyday personal and civic lives, particularly in their understanding and experience of civic identity in ways that are shaped by society’s (mis)perceptions of youth. The book introduces a new framework of civic identity that has been directly informed by the lived civic experiences of young people themselves. The findings will be of great interest to researchers and students working in political science, sociology, youth studies, education studies, and media studies, as well as policy-makers, practitioners, and parents of young people.
Book Synopsis Fundraising Strategies for Community Colleges by : Steve Klingaman
Download or read book Fundraising Strategies for Community Colleges written by Steve Klingaman and published by Taylor & Francis. This book was released on 2023-07-03 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a co-publication with CASE.Fundraising Strategies for Community Colleges is a hands-on, step-by-step guide to building a million-dollar-a-year development office.Community colleges educate nearly half the undergraduates in America yet receive as little as two percent of all gifts to higher education. Private philanthropy is now essential to the mission of community colleges. In order to gain a fair share, community colleges can rely on this book to deploy strategies effectively used by 4-year colleges. The author, Steve Klingaman, has raised over $40 million dollars for two-year and four-year colleges over a 25-year development career.With its emphasis on planning the work and working the plan, Fundraising Strategies for Community Colleges offers practical advice and concrete steps on how to build a strong advancement team with robust Annual Fund, grants, major gifts, planned giving programs.Topics include:* Strategies used at one two-year college that raised $50 million over ten years* 75 boxed tips on the details that matter most* How to create an institutional commitment to advancement* How to enhance the advancement function* How to build an effective foundation board that gives* How to grow the Annual Fund with sustainable, repeatable gifts* Secrets top universities use to close major gifts* Continuous quality improvement techniques to improve results year after year.Fundraising Strategies for Community Colleges is the only comprehensive development guide to focus on community college fund raising. Written for development professionals, college presidents, board members, trustees, faculty leaders, and other college leadership, this book is an essential, practical guide that fills a critical gap in the market.
