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Author : Carmelina Vela
Publisher :
ISBN 13 : 9788480362290
Total Pages : 0 pages
Book Rating : 4.3/5 (622 download)
Download or read book Fundamentos del marketing written by Carmelina Vela and published by . This book was released on 1994 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jaime Rivera Camino
Publisher : ESIC Editorial
ISBN 13 : 8473566416
Total Pages : 24 pages
Book Rating : 4.4/5 (735 download)
Download or read book Dirección de Marketing written by Jaime Rivera Camino and published by ESIC Editorial. This book was released on 2009-10-13 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: El libro tiene una orientación práctica, pues está dirigido a mostrar las principales decisiones que deben tomar los directivos para satisfacer a sus mercados en un entorno altamente competitivo. Por tanto, el libro presenta conceptos y aplicaciones claves para profesionales y estudiantes interesados en la disciplina del marketing. Trata de reproducir el proceso estratégico y operativo del marketing para ofrecer conceptos aplicables a todo tipo de empresas y mercados. La obra realiza un recorrido por: • Las características del marketing, su aplicabilidad en las empresas y para mostrar los diferentes tipos de entorno que pueden condicionarlo. • Las decisiones que pueden restringir la función comercial: como segmentar para evaluar y predecir la demanda, y cuáles son las variables que deben conocerse para investigar la conducta de compra de los mercados. • El plan del marketing como el eje del proceso directivo, ya que se muestra como el puente entre la estrategia y los planes operativos de la mezcla de marketing. • Y las políticas sobre producto, precio, distribución y comunicación que deben dirigir las empresas para satisfacer exitosamente a sus mercados. Todos los capítulos siguen la misma estructura para facilitar la comprensión del material presentado en el libro. En las primeras páginas de cada capítulo se ofrecen un índice y los objetivos del tema. Después de una breve lectura introductoria, sigue la exposición del tema y se concluye con un resumen del capítulo, un caso práctico y varias cuestiones a debatir. Asimismo, todos los capítulos están ilustrados con esquemas y ejemplos de la aplicabilidad práctica de los conceptos desarrollados. Así, los directivos pueden encontrar en este libro una guía para sus decisiones estratégicas y operativas. Los estudiantes pueden disponer de un texto que puede guiarles en su interés de conocer los principales aspectos de la dirección de marketing. Y los profesores pueden usar de forma articulada o aislada cada capítulo para desarrollar seminarios o módulos de diferente duración didáctica. Índice: Parte I: Fundamentos del marketing. 1.- Marketing: conceptos y dimensiones. 2.- Entorno y globalización. Parte II: Función comercial. 3.- Segmentación del mercado. 4.- La demanda. 5.- Comportamiento del consumidor. Parte III: Estrategias de marketing. 7.- Planificación, organización y control de la estrategia de marketing. 8.- El producto: concepto y gestión. 9.- El precio. 10.- La distribución. 11.- La comunicación: la publicidad. 12. La promoción.- Casos prácticos.- Bibliografía.
Author : SERGIO AUTOR ZULUAGA PENA
Publisher :
ISBN 13 : 9789589595428
Total Pages : 158 pages
Book Rating : 4.5/5 (954 download)
Download or read book Fundamentos de marketing financiero written by SERGIO AUTOR ZULUAGA PENA and published by . This book was released on 1997 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Vania Morrison
Publisher : Independently Published
ISBN 13 :
Total Pages : 188 pages
Book Rating : 4.4/5 (787 download)
Download or read book Fundamentos del Marketing written by Vania Morrison and published by Independently Published. This book was released on 2021-09-17 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Para el desarrollo exitoso de una economía de mercado, es necesario que las necesidades y demandas de grupos específicos de consumidores se conviertan en el principal punto de referencia para la producción y venta de bienes. El trabajo efectivo en el mercado interno y externo requiere el conocimiento y consideración de las leyes objetivas del mercado, la capacidad de organizar la recepción regular y el uso operativo de la información del mercado, así como aumentar la competitividad de sus productos, etc. El estudio de las disciplinas "marketing", "fundamentos del marketing" tiene como objetivo la formación de un especialista de amplio perfil que sea capaz de tomar decisiones de gestión de forma independiente sobre el análisis del entorno del mercado, la planificación, generalizar los fenómenos económicos y desarrollar formas. para mejorar la eficiencia de las empresas en una economía de mercado
Author : Carmelina Vela
Publisher :
ISBN 13 : 9788480362290
Total Pages : 0 pages
Book Rating : 4.3/5 (622 download)
Download or read book Fundamentos del marketing written by Carmelina Vela and published by . This book was released on 1994 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mario Mesa Holguín
Publisher :
ISBN 13 : 9781449278526
Total Pages : 289 pages
Book Rating : 4.2/5 (785 download)
Download or read book Fundamentos de marketing written by Mario Mesa Holguín and published by . This book was released on 2012 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Carmelina Vela
Publisher :
ISBN 13 : 9788480362290
Total Pages : 0 pages
Book Rating : 4.3/5 (622 download)
Download or read book Fundamentos del marketing written by Carmelina Vela and published by . This book was released on 1994 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Carmelina Vela
Publisher :
ISBN 13 : 9788480362313
Total Pages : 58 pages
Book Rating : 4.3/5 (623 download)
Download or read book Fundamentos de marketing written by Carmelina Vela and published by . This book was released on 1994 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Carmelina Vela
Publisher :
ISBN 13 : 9788480362290
Total Pages : 0 pages
Book Rating : 4.3/5 (622 download)
Download or read book Fundamentos del marketing written by Carmelina Vela and published by . This book was released on 1994 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Zura Kakushadze
Publisher : Springer
ISBN 13 : 3030027929
Total Pages : 480 pages
Book Rating : 4.0/5 (3 download)
Download or read book RETRACTED BOOK: 151 Trading Strategies written by Zura Kakushadze and published by Springer. This book was released on 2018-12-13 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book provides detailed descriptions, including more than 550 mathematical formulas, for more than 150 trading strategies across a host of asset classes and trading styles. These include stocks, options, fixed income, futures, ETFs, indexes, commodities, foreign exchange, convertibles, structured assets, volatility, real estate, distressed assets, cash, cryptocurrencies, weather, energy, inflation, global macro, infrastructure, and tax arbitrage. Some strategies are based on machine learning algorithms such as artificial neural networks, Bayes, and k-nearest neighbors. The book also includes source code for illustrating out-of-sample backtesting, around 2,000 bibliographic references, and more than 900 glossary, acronym and math definitions. The presentation is intended to be descriptive and pedagogical and of particular interest to finance practitioners, traders, researchers, academics, and business school and finance program students.
Author : Miguel Santesmases Mestre
Publisher :
ISBN 13 : 9788436825435
Total Pages : 0 pages
Book Rating : 4.8/5 (254 download)
Download or read book Fundamentals of Marketing written by Miguel Santesmases Mestre and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the English edition of the first marketing book in Spanish to be adapted to the European Space for Higher Education, which has been written with the new requirements of the recent official degrees in mind. In addition to its theoretical presentation illustrated with many examples, each chapter starts with a business situation, and closes with a case study with practice topics, key terms and review questions, along with related Internet links and specific bibliography. In addition, teachers and students are provided with complementary on-line material on the book’s website: www.miguelsantesmases.com/fm.htm This textbook presents the fundamentals of marketing, the market, the consumer’s environment and behaviour, the marketing research, and the information systems. It later goes deeper into the marketing tools (product and services management, pricing, communication, sales, distribution and, lastly, the marketing plan), all supported by examples and case studies. Chapters dealing with relationship marketing, customer relations management, new communication technologies and emerging marketing techniques have also been included. Fundamentals of Marketing offers a modern approach, adapted to the new teaching methodologies which will make both the teaching and learning of the principles of marketing much easier.
Author : Bowker Editores Argentina
Publisher :
ISBN 13 :
Total Pages : 356 pages
Book Rating : 4.A/5 ( download)
Download or read book Economic Man in the Industrial Revolution written by Bowker Editores Argentina and published by . This book was released on 1957 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : A Ohri
Publisher : Springer Science & Business Media
ISBN 13 : 1461443423
Total Pages : 322 pages
Book Rating : 4.4/5 (614 download)
Download or read book R for Business Analytics written by A Ohri and published by Springer Science & Business Media. This book was released on 2012-09-14 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines common tasks performed by business analysts and helps the reader navigate the wealth of information in R and its 4000 packages to create useful analytics applications. Includes interviews with corporate users of R, and easy-to-use examples.
Author : Soren Kaplan
Publisher : Greenleaf Book Group
ISBN 13 : 1626343225
Total Pages : 188 pages
Book Rating : 4.6/5 (263 download)
Download or read book The Invisible Advantage written by Soren Kaplan and published by Greenleaf Book Group. This book was released on 2017-01-17 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: ** WINNER of BEST BUSINESS BOOK, International Book Awards ** Every purchased copy of the book includes access to the free downloadable Invisible Advantage Toolkit! The Invisible Advantage shows how any organization can create a culture of innovation--an environment that promotes freethinking, an entrepreneurial spirit, and sustainable value creation at all levels and across all functions. This book isn't just about the importance of an innovation culture, nor how to emulate the ''innovation untouchables'' like Google and Apple. It's a complete tool kit that anyone can use to uncover the unique, hidden drivers of innovation and then introduce fresh, intuitive approaches tailored to their organization's specific environment. To get the free Invisible Advantage Toolkit, email your receipt to [email protected] to get a download link that contains: 1. Free Video: Download the Culture as Competitive Advantage video to help make the business case for creating a culture of innovation. 2. Free Questionnaire: Get proprietary survey questions to assess your current culture of innovation. 3. Free Interview Guide: Get proven interview questions to engage key stakeholders in 1:1 discussions to assess culture and build momentum for change. 4. Free PDF Poster: Get a Large Format PDF Poster that you can print to help facilitate working sessions to design your own culture of innovation. 5. Free PowerPoint Template: Use the PowerPoint Template to define and communicate your current-state and future-state culture of innovation.
Author : Thomas J. Peters
Publisher : Harper Collins
ISBN 13 : 0062263617
Total Pages : 404 pages
Book Rating : 4.0/5 (622 download)
Download or read book In Search of Excellence written by Thomas J. Peters and published by Harper Collins. This book was released on 2012-11-27 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: The "Greatest Business Book of All Time" (Bloomsbury UK), In Search of Excellence has long been a must-have for the boardroom, business school, and bedside table. Based on a study of forty-three of America's best-run companies from a diverse array of business sectors, In Search of Excellence describes eight basic principles of management -- action-stimulating, people-oriented, profit-maximizing practices -- that made these organizations successful. Joining the HarperBusiness Essentials series, this phenomenal bestseller features a new Authors' Note, and reintroduces these vital principles in an accessible and practical way for today's management reader.
Author :
Publisher :
ISBN 13 :
Total Pages : 2562 pages
Book Rating : 4.:/5 (31 download)
Download or read book Host Bibliographic Record for Boundwith Item Barcode 30112044669122 and Others written by and published by . This book was released on 2013 with total page 2562 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David L. Rogers
Publisher : Columbia University Press
ISBN 13 : 0231541651
Total Pages : 267 pages
Book Rating : 4.2/5 (315 download)
Download or read book The Digital Transformation Playbook written by David L. Rogers and published by Columbia University Press. This book was released on 2016-04-05 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rethink your business for the digital age. Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy—customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models—and how to integrate these into your existing business and organization. Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.
