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Author : Ira S. Kalb
Publisher : K&A Press
ISBN 13 : 092405008X
Total Pages : 347 pages
Book Rating : 4.9/5 (24 download)
Download or read book Fundamentals of High-technology Marketing written by Ira S. Kalb and published by K&A Press. This book was released on 1997 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William H. Davidow
Publisher : Simon and Schuster
ISBN 13 : 1439107556
Total Pages : 235 pages
Book Rating : 4.4/5 (391 download)
Download or read book Marketing High Technology written by William H. Davidow and published by Simon and Schuster. This book was released on 1986-06-02 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is civilized warfare. And as high-tech products become increasingly standardized—practically identical, from the customer's point of view—it is marketing that spells life or death for new devices or entire firms. In a book that is as fascinating as it is pragmatic, William H. Davidow, a legend in Silicon Valley, where he was described as "the driving force behind the micro processor explosion," tells how to fight the marketing battle in the intensely competitive world of high-tech companies—and win. Blunt, pithy, and knowledgeable, Davidow draws on his successful marketing experience at Intel Corporation to create a complete program for marketing victory. He drives home the basics, such as how to go head-on against the competition; how to "plan products, not devices"; how to give products a "soul"; and how to engineer promotions, market internationally, motivate salespeople, and rally distributors. Above all, he demonstrates the critical importance of servicing and supporting customers. Total customer satisfaction, Davidow makes clear, must be every high-tech marketer's ultimate goal. The only comprehensive marketing strategy book by an insider, Marketing High Technology looks behind the scenes at industry-shaking clashes involving Apple and IBM, Visicorp and Lotus, Texas Instruments and National Semiconductor. He recounts his own involvement in Crush, Intel's innovative marketing offensive against Motorola, to demonstrate, step-by-step, how it became an industry prototype for a winning high-tech campaign. Davidow clearly spells out sixteen principles which increase the effectiveness of marketing programs. From examples as diverse as a Rolling Stones concert and a microprocessor chip, he defines a true "product." He analyzes and explains in new ways the strategic importance of distribution as it relates to market sector, pricing, and the pitfalls it entails. He challenges some traditional marketing theory and provides unique and important insights developed from over twenty years in the high-tech field. From an all-encompassing philosophy that great marketing is a crusade requiring total commitment, to a careful study of the cost of attacking a competitor, this book is an essential tool for survival in today's high-risk, fast- changing, and very lucrative high-tech arena.
Author : Jakki J. Mohr
Publisher : Pearson Prentice Hall
ISBN 13 : 9780136049968
Total Pages : 584 pages
Book Rating : 4.0/5 (499 download)
Download or read book Marketing of High-technology Products and Innovations written by Jakki J. Mohr and published by Pearson Prentice Hall. This book was released on 2010 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title provides a thorugh overview of the issues high-tech marketers must address, and provides a balance between conceptual discussions and examples; small and big business; products and services; and consumer and business-to-business marketing contexts.
Author : K & A Press
Publisher : K&A Press
ISBN 13 : 092405011X
Total Pages : 385 pages
Book Rating : 4.9/5 (24 download)
Download or read book E-Marketing written by K & A Press and published by K&A Press. This book was released on 2002 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William L. Shanklin
Publisher : Lexington Books
ISBN 13 : 9780669132120
Total Pages : 390 pages
Book Rating : 4.1/5 (321 download)
Download or read book Essentials of Marketing High Technology written by William L. Shanklin and published by Lexington Books. This book was released on 1987 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com.
Author : Patrick Corsi
Publisher : John Wiley & Sons
ISBN 13 : 1118617657
Total Pages : 229 pages
Book Rating : 4.1/5 (186 download)
Download or read book The Marketing of Technology Intensive Products and Services written by Patrick Corsi and published by John Wiley & Sons. This book was released on 2013-03-04 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides the basic models applicable to, and the applicable methods for, the profitable use and marketing of advanced technology. It provides a guide to developing and administering marketing plans, conducting market research, searching for and managing partners, tapping capital for innovation, scoping adequate pricing methods, managing intellectual property rights and selling and distributing products and services. It also shows how to develop formatted business plans which will prove attractive to investors. It is rare that technology professionals fully understand the esoteric world of marketing and, similarly, few marketers are familiar with advanced technology. As such, this title is uniquely focused on the critical technology/market interface and provides an executive introduction to the competitive marketing of products and services. Modern managers and technology professionals who need to understand marketing in technology-intensive business worlds will find this an indispensable source of information.
Author : Kathleen R. Allen
Publisher : Pearson
ISBN 13 :
Total Pages : 392 pages
Book Rating : 4.F/5 ( download)
Download or read book Bringing New Technology to Market written by Kathleen R. Allen and published by Pearson. This book was released on 2003 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a comprehensive look at the issues related to the commercialization of intellectual property, and contains three major themes that infuse all of the concepts presented: value creation, speed, and entrepreneurship. It enables readers to understand different business models and processes from mainstream types of businesses, and teaches them how to successfully commercialize the intellectual property they develop. The book focuses on management, marketing, product development, and operations strategies that work in a high tech environment. A four-part organization covers: The Foundations of Technology Commercialization, Intellectual Property and Valuation, Financial Strategies for Technology Start-Ups, and The Transition from R&D to Operations. For potential entrepreneurs and corporate venturers.
Author : Allan Reddy
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313008191
Total Pages : 177 pages
Book Rating : 4.3/5 (13 download)
Download or read book The Emerging High-Tech Consumer written by Allan Reddy and published by Bloomsbury Publishing USA. This book was released on 1997-07-16 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who are the consumers of high-tech goods and services, and what will their needs and preferences be as we move into the next century? Allan Reddy and his team of marketing researchers and professionals lay out the essentials of a high-tech consumer profile, then dig into the implications this holds for developing successful marketing strategies. They synthesize the important current research and its findings, and by taking a multi-specialist approach to their subject, they bring a variety of interlocking and essential viewpoints to bear on it. A must read for professional marketers and their academic colleagues, and a useful overview for high-tech industry strategists and planners. Reddy divides the book into eleven chapters and three appendices. Essays introduce the major ideas about the high-tech consumer and look at this consumer in business-to-business marketing. Other chapters look at the Telecommunications Act, the Internet, the importance of quality in high-tech goods, the measurement of high-tech innovators, the global consumer, and distribution considerations. The last chapter presents conclusions and implications for marketers, while the appendices look at research techniques, Internet marketing, and just-in-time retailing. The book has substantive references and author and subject indexes.
Author : Ira S. Kalb
Publisher : K&A Press
ISBN 13 : 0924050047
Total Pages : 301 pages
Book Rating : 4.9/5 (24 download)
Download or read book Selling High-tech Products and Services written by Ira S. Kalb and published by K&A Press. This book was released on 1991 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Merrill R. Chapman
Publisher :
ISBN 13 :
Total Pages : 296 pages
Book Rating : 4.F/5 ( download)
Download or read book In Search of Stupidity written by Merrill R. Chapman and published by . This book was released on 2003-07-08 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes influential business philosophies and marketing ideas from the past twenty years and examines why they did not work.
Author : Marjolein Visser
Publisher : Routledge
ISBN 13 : 1000035328
Total Pages : 809 pages
Book Rating : 4.0/5 ( download)
Download or read book Digital Marketing Fundamentals written by Marjolein Visser and published by Routledge. This book was released on 2019-11-04 with total page 809 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Marketing Fundamentals is the first comprehensive digital marketing textbook to cover the entire marketing process. The academic theory behind Digital Marketing, as well as techniques and media, is discussed. Digital Marketing Fundamentals is easy to read and contains many international examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands. In this book, all relevant aspects of digital marketing are addressed: strategic aspects, the use of the Internet for market research, product development and realisation, branding, customer acquisition, customer loyalty and order processing. The book also discusses effective websites and apps, digital analytics and planning, and management. The application of social media and mobile communications is seamlessly integrated into the topics. Digital Marketing Fundamentals is suitable for commercial and management courses in higher education, including universities and business schools, and for professionals working in digital marketing. To request access to the book's online resources, please click here: http://www.digitalmarketing.noordhoff.nl For FAQs: https://www.basisboek-onlinemarketing.nl/faq-lecturers.html
Author : William L. Shanklin
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (14 download)
Download or read book Marketing High Technology written by William L. Shanklin and published by . This book was released on 1984 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael E. McGrath
Publisher : McGraw Hill Professional
ISBN 13 : 0071610340
Total Pages : 400 pages
Book Rating : 4.0/5 (716 download)
Download or read book Product Strategy for High Technology Companies written by Michael E. McGrath and published by McGraw Hill Professional. This book was released on 2000-11-02 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the key determinants of success for today’s high-technology companies is product strategy—and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple—plus a new focus on growth strategies and on Internet businesses—define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.
Author : Mohr
Publisher : Pearson Education India
ISBN 13 : 9788131700556
Total Pages : 476 pages
Book Rating : 4.7/5 (5 download)
Download or read book Marketing of High-Technology Products and Innovations written by Mohr and published by Pearson Education India. This book was released on 2006-09 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Geoffrey A. Moore
Publisher : Harper Collins
ISBN 13 : 0061795860
Total Pages : 254 pages
Book Rating : 4.0/5 (617 download)
Download or read book Crossing the Chasm written by Geoffrey A. Moore and published by Harper Collins. This book was released on 2009-03-17 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
Author : Ira S. Kalb
Publisher : K&A Press
ISBN 13 : 0924050020
Total Pages : 444 pages
Book Rating : 4.9/5 (24 download)
Download or read book Structuring Your Business for Success written by Ira S. Kalb and published by K&A Press. This book was released on 1992 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jeff Larson
Publisher :
ISBN 13 : 9780998713816
Total Pages : 0 pages
Book Rating : 4.7/5 (138 download)
Download or read book Digital Marketing Essentials written by Jeff Larson and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
